Embargoed for publication until 8.30am, 20 January 2022
Trewin Restorick to step down as Hubbub CEO Environmental behaviour change charity opens applications for new leader Trewin Restorick has today [20 January 2022] announced plans to step down as CEO of the environmental charity Hubbub this Summer. The move comes eight years after Restorick first co-founded the charity in 2014, alongside directors Gavin Ellis and Heather Poore. It follows a stellar run of accolades, with the last two years seeing Hubbub awarded Charity of the Year at the Charity Times Awards, while Restorick was named Leader of the Year at the Global Good Awards and presented with a Lifetime Achievement Award at the BusinessGreen Leaders Awards. Under Restorick’s leadership, the charity has gained a strong reputation for creating playful and eye-catching behaviour change campaigns, which have helped switch UK consumers on to sustainable lifestyle choices. One of its earliest food waste campaigns, Pumpkin Rescue, continues to be marked each Halloween across the UK. Meanwhile, Hubbub’s corporate partnerships have created long-term change at scale, for example:
• a three-year partnership with IKEA created the world’s largest consumer-facing sustainability campaign ‘Live Lagom’;
• an ongoing partnership with Starbucks sees Hubbub using funds raised through charges on single-use coffee cups to improve reuse and recycling; and
• the charity’s partnership with Virgin Media O2 is helping to tackle e-waste by
redistributing phones to those who need them through the Community Calling campaign.
The trailblazing charity has always been keen to trial new approaches to environmental campaigns, openly sharing its findings and building on its successes. These have included community fridges, which Hubbub first piloted in 2016, going on to establish the world’s first Community Fridge Network in 2017 that now boasts 250 members across the UK with plans to double this in partnership with Co-op. Brilliant design has been a tenet of Hubbub’s campaigns from the outset, which has been combined with proven behaviour change techniques to create innovations such as the Ballot Bin and Plastic Fishing boats. This fresh approach has also informed pioneering approaches to recycling on the go, with Hubbub bringing groups of over 25 high street retailers together to make campaigns like the Square Mile Challenge and Leeds By Example a success.
Trewin Restorick, CEO and founder of Hubbub said: “I am intensely proud of what Hubbub has achieved. Deciding to move on from such an incredible organisation at a time when it is growing and delivering even greater impact has been difficult. But it is never healthy having a founder hang around for too long. As organisations develop, different skills are needed to take things to scale. A fresh set of eyes can find new opportunities and enhance different ways of working. Hubbub is in a fantastic place to embrace this potential, it has an experienced board, a great leadership team, fantastic employees, a solid financial position and some amazing corporate partnerships. “On a personal level, I do not intend to invest in slippers and rocking chair, but instead plan to create a new enterprise, details of which will be revealed later in the year. This will further add to the impact of Hubbub, opening new opportunities for the charity to develop whilst also pushing boundaries to hasten the changes that we must see to address the environmental and social challenges we face.” Catherine Brown, Hubbub’s Chair of Trustees said: “We are all very grateful to Trewin for everything he has helped Hubbub achieve so far, and we are sad to see him go - but we are excited to see what he does next, and how we can work together in the future. We are also excited about recruiting our next Chief Executive to work with our brilliant team, build on everything we have already achieved, and help shape our vision and increase our impact even further in the future. In the face of the climate emergency, there is no doubt that the world needs positive action at pace and scale, and this role presents an opportunity for an experienced and passionate leader to make a real difference.” For more information on the CEO vacancy and application process please visit https://www.hubbub.org.uk/job-opportunities **** ENDS **** For more information contact the Hubbub team at Barley Communications: Maria Kortbech | maria.kortbech@barleycommunications.co.uk | 07952 507270 Sam Williams | sam.williams@barleycommunications.co.uk | 07949 607029
ABOUT HUBBUB Hubbub is an award-winning charity and social enterprise that inspires ways of living that are good for the environment - disrupting the status quo to raise awareness, nudge behaviours and shape systems. Their aim is to revolutionise communications with the public about environmental issues - using everyday language and good design to make environmental actions desirable and tapping into things people are passionate about such as food, fashion, homes and neighbourhoods. This innovative approach saw Hubbub win the Charity of the Year Award at the prestigious Charity Times Awards in 2020. Since its formation in 2014, Hubbub has delivered more than 60 trailblazing environmental campaigns in collaboration with over 700 partners, helping to shift the national debate on key environmental issues such as food waste, sustainable fashion, air pollution and recycling. Hubbub’s campaigns include #LeedsByExample which brought together 25 of the UK’s largest companies to boost recycling on the high street, a 3-year partnership with IKEA to create the world’s largest consumer-facing sustainability campaign ‘Live Lagom’ and creating a Network of 250 Community Fridges across the UK, each redistributing on average 2.4 tonnes of food every month that would otherwise have gone to waste.
A B O U T H U B B U B C O N T. Whilst he was at Friends of the Earth Trewin created the company Paper Round https:// www.paper-round.co.uk which is today one of the UK’s leading commercial recycling companies. He then went on to create and lead the award-winning charity Global Action Plan that works for a green and thriving planet. https://www.hubbub.org.uk/ Twitter: @hubbubuk Facebook: @HubbubUK Instagram: @helloHubbub LinkedIn: Hubbub-UK