BUSINESS MODEL CANVAS
Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models. It is a visual chart with elements describing a firm’s or product’s value proposition, infrastructure, customers, and finances. More specifically, it helped us situate and polish the inner workings of our business architecture. It is a bluepring by which we were able to map out and describe how our business operates at its core.
• Partnership with farmers • Transportation/ delivery service • Database company • Our consumers
• Mantaining relationships and trust with farmers • Creation and maintanance of website & App • Weekly content creation of information card • Transport & deliver food on time
• Website • App • Produce • Customer Service • Delivery Service
• Strong sense of community who care about the quality, ethicality, sustainability, and origins of their food •Waste reduction • Promotes food education for the consumers • An affordable alternative for health-conscious food consumers •Produce is delivered to your home
• Familiarization of the farms and farmers for the consumer • Community building between all key players •Our platform provides services that allows users to integrate w/ the platform •Face to face at farmers market.
Channel for consumers: - Website - App - Word of mouth - QR codes
• People who are health-concious food consumers • People who want to help reduce waste • People who don’t have time to go to the farmers market • People who don’t mind spending a bit more money if it means consuming healthier foods. •People who are interested in community building.
Channels for farmers: - Website - face to face interaction
• Buying the overstock from the farmers market at 70% of the price • Delivery kit supplies • Gas and transportation costs • Mantaining our server running / database companies • Salaries • Marketing
• Subscriptions of the consumers to buy the produce box from the overstock. • The advertising of every different food producer who wants to be featured in our platform