WHY FOOD?... Our macroenvironmental analysis of the food industry flooded our minds with problems. We identified major environmental problems that affect not only farmers, but consumers and every stakeholder in between. A motif in our research were Big Food corporations. The complexity of food production and delivery, as well as spiking demand, has given way to unsustainable practices. On the resistance, local farmers and mindful consumers, looking to improve the quality of their food. This group of people became the inspiration for our business model.
...VIA SOCIAL NETWORKS
Through our social network analysis we found the blueprints to our platform. By incorporating elements of successful online networks, we sought to create an app that connects farmers and consumers.