Harlem SummerStage 2012 1
MUSIC SERIES pACKAGED bY lILLIE pOP
Event Details 5 audience profile 6 series breakdown 7 Media partners 8 Harlem SummerStage 2012 2
Partnership opportunities 10
Company profile 12
JOhN lEGEND
Photographer: nabil elderkin cover Photographer: yu tsai
Chrisette Michele
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Event Details For over 17 years, Harlem Summerstage has been recognized as NYC’s premiere uptown concert series. Since its inception, Harlem Summerstage has consistently served not only as a platform to showcase A-list celebrities such as Patti Labelle and The OJays to thousands of fans ,but also, has become a staple event with empowering and influential appeal in the NYC area. Shows will feature national recording artists, upand-coming artists, and a live audience of up to 3,500 fans per date. Our vision is to establish Harlem Summerstage as an iconic soul music series that has a firm fixture on the calendars of concert enthusiasts. We are inviting you to associate your brand with our upbeat musical series.
Photographer: robert Ector
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Audience Profile “For our audience music is a lifestyle; it is apart of everyday living.” Vicinity Facts: •Harlem is the third most-visited tourist destination in
NYC
•125th street has a 2 mile long center of commerce arts and entertainment that attracts 800,000 visitors each year •220,218 people live within a 1 mile radius •48% Male, 52% Female
Live Audience: Total Audience: up to 3,500 per show (7) shows Ages: 25-55+ Ethnicity: Multi-ethnic (African American, Latino, Asian) Event Location Adam Clayton Powell State Office Building Plaza 163 West 125th Street New York, NY 10027
Harlem Summerstage’s core audience consists of African American men and women ages 24-44, with a greater skew towards woman. Our core audience is 50 % more likely to follow brands -when compared to non-celebrity enthusiates and, 60% more likely to have visited a social network site. In addition to being extremely social, our afluent audience’s annual spending power exceeds $87 billion. Harlem SummerStage 2012 6
Source: Nielsen 2011; eMarketer 2010; 125th Street Bid; Census 2010; Uptown Magazine MK 2012
SERIES bREAKDOWN July 26th| party on the plaza
Show: old school soul music dj, eclectic dj, hip hop & r&b dj Presented by: foursquare
August 2nd | r&b Show: R&B Showcase w/ feature headliners; Hosted by: comedian Presented by: vibe media’s uptown magazine, wbls (pending confirmation)
August 9th| jazz/poetry Show: mcDonalds mccafe competition participants/winners -12 poets, harlem renaissance orchestra & swing dancers; hosted by: mcdonalds mccafe presented by : mcdonalds mccafe
August 16th| gospel show: gospel for teens, local & independent artists/choirs; hosted by: WLIb radio personality (pending confirmation) presented by: wbls (pending confirmation)
August 23rd |r&b/pop show: black girls rock! inc. (pending confirmation) , Scratch dj academy, justine skye, dj beverly bonds (pending confirmation) hosted by: amanda diva presented by: black girls rock! inc. (pending confirmation) , & scratch dj academy
August 30th| kids day show: harlem summerstage supporter of vh1’s save the music foundation, sam ash battle of the bands, marcus garvey drummers, harlem school of the arts presented by: sam ash
september 6th| R&B soul show: R&B Showcase w/ feature headliners; hosted by wbls radio personality (pending confirmation) presented by: wbls (pending confirmation) Harlem SummerStage 2012 7
event partners
mary mary
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photo courtesy of mary-mary.com
Reach:
1,827,000 listeners
AQH %: 3.5 Market(s): NYC Metro Area *2011 radio sponsor
Reach: Impacting the lives of over 1.8 million public
school students
$48 million worth of new musical instruments
Reach:
900,000 readers
Market(s): National Frequency: 6/year Audience Lifestyle: Affluent African Americans Avg. HH: 132k
Reach:
Over 20 million people worldwide
Over 2 billion checkins, with millions more every day
Reach:
120,000 readersWeekly Circultion
Amsterdam News is New York’s most widely read African American Newspapers. Market(s): NY,NJ Source: Uptown 2012 MK;radio-info.com 2012;Amsterdam News 2012
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Partnership opportunites Harlem Summerstage provides a unique opportunity to present your brand to the Harlem community and extended media partners that reach digital, print and broadcast channels. Benefits of aligning your brand with Harlem Summerstage include: •Online, mobile and broadcast marketing •Press submissions •Company recognition and event association to an extended audience •Networking and business opportunities with retailers in the vicinity •Introduce new products to an audience that ranks high in the retail spending category •Build company’s profile in the NYC market and extended national audience Our team is commited to maximizing exposure for your brand. If you would like to become involved in Harlem Summerstage 2012, we can further discuss arrangements.
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Miguel
Photo courtesy of fullblastmagazine.com Harlem SummerStage 2012 11
cOMPANY pROFILE Lille pop focuses on creating highly engaging and pop culture relevant entertainment for top media entities. At Lillie Pop, we interact with a wide-range of industry clients! Our previous clients include The Tribeca Film Festival, The Black Filmmakers Foundation, The Apollo Theater, The Latino Film Festival, Viacom, Sean Combs and The Blue Flame Agency/Ciroc.
Contact Us To further discuss sponsorship opportunities Email: Stacy Lynch, Esq., - stacy@lilliepop.com | Phone: 646.308.1722 Email: Levaughn Denton, PM - levaughn@lilliepop.com
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“As we develop each brand with a comprehensive strategy from creation to completion, we never forget what is important-OUR CONSUMER.” “Hardworking and passionate.” -Warrington Hudlin
“A mere thank you is not enough for your tremendous contributiion to the 2nd Annual Tribeca Film Festival.” - Jane Rosenthal
“Skillfully masters the art of working with her clients every step of the way. Quiet force to be reckoned with.” - Terrie Williams
“Lillie Pop continues to amaze me with new and innovative ideas. ” -Thomas Morrison, Justo’s Mixtape
back cover photo courtesy of last.fm
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