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entirely dedicated to digital marketing products. Just behind digital marketing as a niche meanwhile are the fitness niche and the online dating niche. This is a good thing because these are proven niches. People are happy to spend money to make money and they’ll also spend money to look and feel better or to find love. These are also subjects that appeal to everyone. So if you’re looking for a product with a proven track record, it will likely be in these areas.
But there’s also a problem here: that problem is that these areas are highly competitive and oversaturated for the same reasons. If you want to reach this audience then you’re going to need to spend more money on PPC advertising as you’ll be bidding against more competitors. Likewise, if you want to create a blog, you’ll be competing with a much larger number of other blogs for the top spot on Google and for readers.
Conversely if you create a blog on ‘Super Meat Boy’ then you’ll be among maybe two other fan sites and you’ll find that you can very quickly get seen by pretty much your entire audience. Likewise, you’ll probably be able to pay to advertise on Google or Facebook for these terms without spending much money.
The same goes for writing about a specific job or profession. If you’re selling an eBook on ‘stage lighting techniques’ then you’ll find it much easier to reach those professionals without spending vast amounts of money. But at the same time, the products will also appeal to a much smaller market. This means that it won’t take as long to saturate the market and you likely won’t make as many sales over the long term.