APPENDIX C: 2005 hrc foundation corporate equality index survey
12a. If YES, does your company seek out GLBT-owned companies in your supplier diversity program?
o Yes o No o Do not know 12b. If YES, what percentage of your current supply chain is GLBT-owned? % o Do not know
51
13.
During the past year, has your company engaged in marketing or advertising to the GLBT community?
2005
o Yes o No o Do not know 13a. If YES, please describe a maximum of three such advertising or marketing campaigns.
Name of campaign
Number of outlets utilized (include total number of TV, online, print and other outlets)
Scope of media (select all that apply: national, local, across entire operating area, GLBT only, other)
Duration of campaign (in years)
Creative content (gay-themed or general audience)
CORPORATE EQUALITY INDEX 2005
Marketing and Advertising / Philanthropy / Sponsorship
1
2
3
13b. Please provide any additional information about your company’s advertising campaigns. Please use an extra sheet if necessary.
www.hrc.org/worklife