Sunday October 17, 2010
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Find the magic bullet in your job hunt BY MILDRED L. CULP WORKWISE FEATURES
Where is the magic bullet to push your job hunt along? Avoid false bullets, such as video resumes, which present your appearance before employers gain a sense of how you can contribute. Don’t sacrifice the most important part of your campaign – substance. The one magic bullet in your job hunt is with you all of the time. You’re the one who writes a resume with an objective that tells people where you want to go. You’re the one who targets organizations selectively, makes social media work for you, shines during telephone interviews and conversations, and closes effectively.
STRATEGY Wherever you are in your job search, you face each new day as an opportunity to start up again. If, like Beijing’s Michael Daugherty, founder of Bespoke Row, you believe that job hunting is depressing, do one thing, such as applying for a job, at the beginning of your day. Take his advice a step further by doing two things the next day. Rebuild to full-time effort to pull you out of the recession.
SPECIAL | WORKWISE FEATURES
Tom Gimbel (right), president and CEO of staffing firm The LaSalle Network Corp., recommends an extremely targeted job search. He’s shown here with Alan Jagnandan, manager of Major Accounts. Just don’t take on the world. Tom Gimbel, president and CEO of LaSalle Network Corp., a staffing firm headquartered in Chicago, says to “differentiate yourself by pinpointing companies and industries instead of appealing to the masses.” Gimbel also suggests identifying only five companies and meeting with current or past employees to “find out about their company’s culture, growth strategy and busi-
ness practices.” You’ll learn what you need to know so you don’t enter interviews cold while developing advocates inside the company. An excellent tip that gives you free information efficiently comes from Tina Arnoldi of Charleston, S.C., who uses Google alerts. She used “telecommute” to get her current freelance assignment. Alerts can also be extremely effective in updating you about com-
panies in your search and giving you leads.
POWER Your greatest power comes from communicating effectively over the telephone and in interviews, where you must know how to close without jolting the employer. “Phone power” is essential, according to Dianne Austin of Boston’s Easy Small Business HR. This is also true when conversations are informal.
She’s conducted hundreds of telephone screenings for managers who want to know if a person can do the job and will fit in. This means assessing technical and soft skills. “My soft-skills phone screens,” she explains, “may include looking for signs that the candidate is friendly, engaged in the conversation, uses good judgment in response to or when asking questions, and is a logical, clear thinker. Also,
a person’s mood can often times come through loud and clear over the phone.” Watch out for anxiety and frustration, which can diminish your prospects. How do you close, on the phone or face-toface? Blair Singer, CEO of SalesPartners Worldwide Inc., in Phoenix, advocates asking questions that suggest that you’re already on board, such as “When I’m faced with that situation in the days ahead, would it be okay with you if I involve you and other team members in the decision-making?” and “Who is the person to contact for my training materials?” He also recommends that, throughout the interview, you mention your excitement about the position and your feeling that you’re a good fit. Then follow with a question about how the interviewer feels about it. When you’re ready to go for the gold, try this: “How soon can I get started?” Wait for a response. It’s your show and you’re the bullet. Do what you need to. DR. MILDRED L. CULP is an award-winning journalist. Email questions or comments to culp@workwise.net.
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