Tenant Privacy Notice

1.1 The Howard de Walden Estate respects your privacy and is committed to protecting your personal data as one of our tenants.
1.2 This privacy notice informs you how Howard de Walden Estates Limited collects and processes your personal data through all your engagements with us whether it be through property rental, service utilisation, or from any engagement, including any data you may provide when you sign up to our services, our newsletters or request information about other services from Howard de Walden.
1.3 It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.
1.4 Howard de Walden Estates Limited (referred to as Howard de Walden Estates, HdWE, we, us or our in this privacy notice) is the controller and responsible for your personal data. Please find our contact and legal information at the end of this Privacy Notice.
2.1 Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
2.1.1 Identity Data includes - first name, maiden name, last name, username or similar identifier, marital status, title, date of birth, gender, picture on any identity document received.
2.1.2 Contact Data includes - billing address, delivery address, email address and telephone numbers.
2.1.3 Financial Data includes - bank account and payment card details.
2.1.4 Transaction Data includes - details about payments to and from you and other details of services you have purchased from us.
2.1.5 Profile Data includes - your username and password, services purchased by you, your interests, preferences, feedback.
2.1.6 Usage Data includes - information about how you use our services.
2.1.7 Marketing and Communications Data - includes your preferences in receiving marketing from us and our third parties and your communication preferences.
2.1.8 Client Due Diligence (CDD) Data – details contained within identification documents, financial background information, and personal details from prospective tenants (as set out in the Howard de Walden Compliance Manual).
2.1.9 Tenant Vulnerability Data – details about tenant vulnerabilities including health data and information about mental or physical wellbeing.
2.2
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
2.3 Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with our lease or tenancy services). In this case, we may have to cancel a service you have with us but we will notify you if this is the case at the time.
2.4 It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
3.1
We use different methods to collect data from and about you including through:
Direct interactions. You may give us your Identity, Contact and Financial Data by going through our client due diligence process and background checks, filling in forms or agreements or by corresponding with us by post, phone, email or otherwise in relation to renting our properties. This includes personal data you provide when you:
• Express interest in our properties
• Apply for our services
• Enter into a tenancy with us
• Subscribe to our service or publications
• Request property details to be sent to you
• Give us your identity documents for us to carry out background checks
• Give us some feedback
3.2 Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources as set out below:
• Analytics providers such as Google
• Credit and reference checking agencies
• Property agent networks
• Identity and Contact Data from publicly availably sources such as Companies House and the Electoral Register.
• Client Due Diligence providers
4.1 Our use of your personal data shall be strictly in accordance with applicable legal requirements. Data protection law requires us to have a valid reason to process your personal information for each of the different purposes for which we use that information. The law refers to each reason as a 'lawful basis'. Most commonly, we will use your personal data in the following circumstances:
4.1.1 Administering and managing your tenancy
4.1.2 Where we need to perform the contract we are about to enter into or have entered into with our clients, occupiers and leaseholders.
4.1.3 Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
4.1.4 Where we need to comply with a legal or regulatory obligation.
4.1.5 To inform you of relevant activities within the Howard de Walden Estate.
4.2 Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. Should you wish to opt out of such marketing communications, you may withdraw consent to marketing communications at any time by contacting us.
4.3 Below is a table outlining the purposes for which we intend to use your personal data, the legal grounds for processing, and, where applicable, the legitimate interests that justify such processing.
Purpose/Activity Type
To register you as a new leaseholder/client/occupier
To carry out Client Due Diligence checks
To process your agreement including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us
(c) Conducting any credit or background checks to verify your identity as a tenant
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Sending our newsletter or an invitation to an event to you
(c) Contacting you about the progression of an application
(a) Identity (b) Contact
(a) Identity (b) Contact
(c) Financial (d) Transaction (e) CDD
(d) Identity (e) Contact (f) Financial (g) Transaction (h) Marketing and Communications
Lawful basis for processing including basis of legitimate interest
Performance of a contract with you
Necessary for our legitimate interests (to background check potential tenants)
(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to recover debts due to us)
To use data analytics to improve services, marketing, leaseholder/client/occupiers relationships and experiences
(a) Identity (b) Contact (c) Profile (d) Marketing and Communications
(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests to keep our records updated and to study how leaseholder / client / occupier use our services
(a) Technical (b) Usage
Necessary for our legitimate interests to define types of leaseholder / client / occupiers for our products and services to develop our business and
4.4
Purpose/Activity
To make suggestions and recommendations to you about properties or services that may be of interest to you
Type of data
(a) Identity (b) Contact (c) Technical (d) Usage (e) Profile
Respond or assist public authorities. (a) Identity (b) Contact (c) Profile (d) Technical
Lawful basis for processing including basis of legitimate interest
to inform our marketing strategy
Necessary for our legitimate interests to develop our services and grow our business
Necessary to ensure that our properties remain safe.
We may collect Special Categories of Personal Data about you including information about your vulnerabilities and health data. Below is a table outlining the purposes for which we intend to use Special Categories of Personal Data and the lawful basis for processing.
Purpose/Activity
Type of data
To comply with internal policies, fire safety regulations and to meet your support needs. Tenant Vulnerability
Lawful basis for processing including basis of legitimate interest
Substantial public interest in relation to the safeguarding of children and individuals at risk 4.5 Marketing
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and communications. You will receive marketing communications from us if you have requested information from us or entered into a contract for services from us or if you provided us with your details when you registered interest in one of our properties or if you have opted to receive marketing communications from us and, in each case, you have not opted out of receiving such marketing. 4.6 Third-party marketing
We will obtain your consent prior to disclosing any personal data to third parties for their marketing purposes.
4.7 Opting out
You can ask us to stop sending you our marketing communications including newsletters or details of properties at any time by following the opt-out links provided in any marketing or communication message or by contacting us at any time at Marketing Department, 23 Queen Anne Street, London, W1G 9DL. Telephone: +44 (0)20 7580 3163 email: marketingandcommunications@hdwe.co.uk Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of any contractual or legal relationship we have with you.
5.1 Where necessary we may share your personal data with relevant third parties set out below for the operation of your contract with us, for example with:
• Internal third parties within the Howard de Walden group of companies;
• External third parties to enable us to provide maintenance and service facilities;
• Specific third parties listed in the table Purposes for which we will use your personal data above;
• Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.
5.2 We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
We will only transfer your personal data out of the UK where appropriate safeguards have been put in place in place to ensure that your personal data and your privacy rights are protected.
7.1 We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
7.2 To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. By law we have to keep basic information about our leaseholder/client/occupiers (including Contact, Identity, Financial and Transaction Data) for seven years after they cease being leaseholder/client/occupiers. For information provided for CDD, records will be retained for the duration of the business relationship with the tenant and for the legally required period after the business relationship has come to an end.
7.3 In some circumstances you can ask us to delete your data: see “Request erasure” below for further information. In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
8.1 You have a number of rights under data protection laws in relation to your personal data. When exercising any of the rights set out below, we may ask you for information to confirm your identity and, where applicable to help us locate your personal information.
8.2 You have the right to:
8.2.1 Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
8.2.2 Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
8.2.3 Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
8.2.4 Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
8.2.5 Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
8.2.6 Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
8.2.7 Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
8.3 If you wish to exercise any of the rights set out above, please contact us via email at DPO@hdwe.co.uk or in writing to: Data Protection Officer, 23 Queen Anne Street, London, W1G 9DL. Telephone: +44 (0)20 7580 3163.
8.4 You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
8.5 We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
8.6 We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
We may update this privacy notice from time to time by publishing a new version on our website and advise you to regularly check www.hdwe.co.uk for the latest version.
10.1 We have appointed a Data Protection Officer (DPO) who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights (including an opt-out mentioned in this privacy notice), please contact the DPO using the following details: Data Protection Officer, Howard de Walden Estates Limited, 23 Queen Anne Street, London, W1G 9DL. Telephone: +44 (0)20 7580 3163, DPO@hdwe.co.uk, Web: www.hdwe.co.uk
10.2 You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
(a) Lawful Basis
“Legitimate interest” means our business’s necessity to conduct and manage operations effectively, which enables us to give you the best service and most secure service and experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us
“Performance of a contract” means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
“Comply with a legal or regulatory obligation” means processing your personal data as required by law or in accordance with a regulatory obligation to which we are bound.
(b) Special Category Data
This is information revealing racial or ethnic origin, political opinions, religious or similar beliefs, trade union membership, physical or mental health conditions, sexual life, sexual orientation, biometric or genetic data.