TA L K I N G B U S I N E S S | C E R B E R U S O R GA N I C D O G FO O D
Unique Dog, Unique Diet This month Cerberus Organic Dog Food is focussing on its pioneering variable Build Model, which allows you to change your dog’s diet, as often as you like, whilst optimising nutritional health benefits. Dogs have come a long way from feral survival to domestication and this journey has significantly evolved their food and dietary intake. From scraps and leftovers, developing diets from pet food companies and our shift to a heightened awareness of nutritional health, a lot has changed in the canine food sector. During their research and trials James and Debbie, the founders of Cerberus, realised that dogs like humans can be very fussy when it comes to food, “We soon understood that every dog regardless of breed is very different and that goes for their taste buds, sense of smell and also the allergies that they are susceptible to.” James picks up the story to explain, “We found that some dogs were just not a fan of certain ingredients. Cockapoos were a breed, which knew exactly what they liked and what they didn’t like, with carrots and butternut squash being abruptly ejected from the bowl! The feedback from the owners further strengthened our belief that a variable model was needed, where the owner can change and adapt their dog’s meal with a click of a button. It wasn’t all about the choices of the dog, as allergies played an important factor, so creating optionality and not being limited to basic recipes was something we identified as a critical element to our strategy.” The Build Model enables the owner to create a meal by selecting from an extensive range of ingredients, from each category. Once you have inputted your information
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