1 minute read
A FINE ART
Elte’s history is deeply rooted in rugs. In 1919, we began as a carpet company in Paris. During the Second World War, our founder, Leon Tenenbaum, relocated to Canada and opened Elte.
When Leon’s daughter, Cecile, and her husband, Fred Metrick, took over the business, their primary focus was on selling carpets and broadloom. They had a love for art and a profound interest in supporting Canadian artists. They commissioned several prominent Canadian artists, such as Jack Shadbolt, Gordon Smith and Harold Town, to create carpets. This practice harkens back to the golden age of carpet design when the most influential modernist painters of the 20th century designed and produced rugs.
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Today fourth-generation owner, Jamie Metrick , leads carpet sourcing, design and curation. In the following pages, we are excited to share with you four very special rug collections available at Elte and one community initiative that is very close to our hearts.
