THE TAPIS FRANÇAIS COLLECTION

The Tapis Français Collection is an homage to the golden era of rug design, when the most influential modernist painters of the 20th century designed and produced rugs from a small French workshop.

An Elte original collection, Jamie Metrick collaborated with artists and artisans to bring his vision of these rugs to life.

The Collection was photographed at the Mill Owners’ Association Building in Ahmedabad, India. Designed by Le Corbusier and constructed in 1954, the brutalist structure is a physical manifestation of the architect’s vision of modernism.

Modernist principles were shared among the art and design of the era, unifying the spirit of the original inspiration for Elte’s collection with the architecture in which it was photographed.

— Jamie Metrick