DAMAC Issue 07

Page 64

DAMAC MAGAZINE

BEST IN SHOW DESIGN

Why Fendi Casa stole the show at Salone Del Mobile

M

ilan’s Salone Del Mobile 2015 set th h e stage for Fendi Casa to showcase its latest tree nd-setting collections, with the tradition and inn novation the fashion house is famed for seamlessly translated into eclectic furnishings of impeccable style. “I have always looked at the image and press tige of this Maison with admiration and this is the reason why we have decided to use materials such as brass, fine woods, lacquer and leather, conveying the sophistication and timeless elegance of Fendi Casa,” said Thierry Lemaire, designer of the Fendi Casa Collection. “Fashion and design are two creative universes that are very close, and it was challenging to create a world that would combine the values of both, enhancing them.” Of the new Fendi Casa Contemporary Collection, designer Toan Nguyen said a “statement of luxury and highest savoirfaire” had been made. “This collection has been conceived in order to transmit emotions, as it happens for a Fendi fur or any other Fendi product.” Here’s our pick of products from each collection….

SLOANE ARMCHAIR The Sloane armchair – also available as a sofa – is a classic yet contemporary design. The piping is the distinctive element, boasting fine craftsmanship and painstaking attention to details. From the Fendi Casa Contemporary Collection, Toan Nguyen

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