Hotdrop Apparel Press Kit

Page 1

437 D Street Suite 2A Boston, MA 02210

www.HotDropApparel.com

Info@HotDropApparel.com

857.496.1403


Meet HotDrop Apparel was founded in 2011 by Meredith and Marco Evangelisti, after Meredith received an overwhelming response to her custom-made yoga clothing at her Bikram Yoga teacher training by fellow trainees. Meredith and Marco Evangelisti credit Meredith’s professional roller skating career to the success of Hotdrop Apparel. It was Meredith’s mother that used the fabric from her costumes to create enough outfits for Meredith to always look fashionable during her extensive 9 week Bikram certification. As other trainees started to inquire about where they could buy the clothing, Meredith’s entrepreneurial spirit took over and she began to sketch more and more designs to keep her fellow yogis well outfitted.


Hotdrop Apparel takes pride in the quality of fabric and workmanship that goes into each piece. All fabrics are selected by Meredith and Marco, and both custom solids and prints start as a white fabric and are then dyed and printed to exact specification. This allows for a true match when wearing two pieces of the collection; additionally, each print is designed in house to align with fashion trends and to exude the brand’s upbeat, positive energy. Every article of clothing from the Hotdrop line demonstrates appreciation and admiration to those within the industry as each item is named after someone in the yoga and fitness community that has inspired the HotDrop team. Additionally, Meredith and Marco strongly believe in giving back to the Yoga and fitness community. They are dedicated to having ongoing sponsorships with national athletes, fitness models and yoga champions.


After founding a successful nail salon, Meredith was offered a position at Proctor and Gamble in the professional beauty division. Throughout her fast paced seven years with P&G, she balanced her busy work life with the her practice of Bikram Yoga. Not only was Bikram beneficial for her mental health, but it also eliminated the excessive trips to the chiropractor, to alleviate her chronic back pain from skating injuries. In 2009, Meredith decided to make Bikram Yoga the focus of her career and became a registered yoga teacher. She has been teaching at Bikram Yoga Boston ever since. Both the creation of the Hotdrop line and the notoriety of her Bikram instruction has made Meredith a sought after teacher both in the U.S. and internationally.

Meredith and Marco

Meredith never could have foreseen that her life as a competitive roller skater would lead her to become Co-Founder of Hotdrop Apparel. Meredith grew up in a small town outside Boston, and after earning a degree from UMass and working in the computer industry, she followed her ambitions to create her own company.

Born and raised in Rome, Italy, Marco achieved success from an early age as a hair stylist in his native country before venturing across the Atlantic to Boston. After founding two salons with numerous accolades, he then broadened his professional portfolio by bringing a piece of Rome to the United States; with his best friend and business partner, he created Pietra Viva, an interior design sensation specializing in the ancient art of Venetian Plaster. His passion for a challenge didn’t stop there. In 2010, together with his now wife Meredith, he saw a business opportunity in the textile industry, specializing in yoga clothing. Less than one year later, Meredith and Marco launched Hotdrop Apparel. Marco is the photographer for the brand, using his eye for beauty and art in all the HotDrop photo shoots and marketing campaigns.


Bras

We’re passionate about keeping our girls’ “girls” looking great while also being secure. Here at HotDrop headquarters, we refuse to compromise one for the other. We offer a variety of styles and coverage for every size bussom, and straps that won’t get in the way of your workouts. Our bandeaus are cut to eliminate any unflattering pulling on the sides of the chest, and our grip technology ensures that everything stays put during your workouts.


Shorts

Our women’s shorts are offered in a variety of styles and lengths for any type of workout. The understitched waistband stays in its place no matter the activity and won’t roll or rotate after washes. Our gusseted interior provides maximum coverage and comfort where you need it most. One of a kind patterns designed at our HotDrop studio ensure you’ll be on trend for the season and won’t be caught in the same prints as everyone else at your gym or studio. Our blend of Supplex Nylon and Lycra will offer you support without weighing you down in your workouts.


Longer Lengths

Sleek style lines and contoured detailing, our capris provide ample support and coverage with a below the knee fit to elongate the legs. Cut in our HotTech fabric, they breathe and wick away moisture to ensure maximum comfort during any workout. The Tomo Tank provides coverage and support in our same breathable HotTech fabric. It’s racerback gives additional support to the bust, and the front is cut just low enough to give our wearers a hint of sexiness.


Men’s Shorts Our men’s shorts are nothing short of excellent. So excellent, in fact, that we cannot keep them in stock. What makes them so popular? Offered in a variety of silhouettes and lengths, we’ve mastered the art of providing our men coverage and comfort during their workouts. The understitched waistband stays in place during workouts and won’t roll after washes. Slim leg openings eliminate distractions during workouts and the built-in protective front pouch keeps everything in its place, no matter the motion. In our blend of Supplex Nylon and Lycra, our shorts will offer you ultimate support without weighing you down.


Drop us a Line

437 D Street Suite 2A Boston, MA 02210 www.HotDropApparel.com Info@HotDropApparel.com 978-204-7583


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