Hot Brands Cool Places The Wedding Issue 2016

You’ve organized many photo shoots over the years how do you manage to create such stunning and natural shots of the children?

Shooting can definitely be a tough couple of days but it’s wonderful to see the dresses come to life. We have a great team around us who make the parents and children (and us!) feel at ease. They make the whole thing run smoothly and make it fun experience rather than a hassle. For anyone planning a children’s shoot a few tips that have come in handy for us over the years - have lots of small breaks and snacks on hand for the little ones to enjoy. This makes sure they don’t get to cranky or upset and also ensures smiling, natural faces in front of the camera. Invite more mini models than you think you need. There is sometimes someone off-colour or ‘not in the mood’. You have one crack at getting the shots you need to cover yourself.

What are your plans for the future?

We’ve got a really busy rest of the year coming up. Later on we’ll be celebrating the one-year anniversary of the Chelsea boutique - of which we’re very proud! We also have Brides the Show in October, which should be great as well as Pitti Bimbo in January 2017, which we are really excited about! We’re also about to go into an amazing new retail development in Qatar. It is opening in the autumn and we are about to ship their first order – so it’s all very busy at the minute.

What makes a perfect weekend for you?

You can’t beat a walk in the countryside. I’m very privileged to live in the beautiful county of Wiltshire, which is such a brilliant source of inspiration for me. I also love a Sunday roast with the family! www.nickimacfarlane.com