Marta Tanguay

Hospital Branding Hospital branding refers to the use of logos, colors, fonts, and other visual elements on patient care areas in hospitals. All about hospital branding: https://stanbranding.com/blog/acing-the-basics-of-hospital-branding-strategy/ The most common hospital branding is called “hospital blue” which uses a dark navy blue color scheme. Other popular hospital brandings include “hospital green” (using a light green color scheme), “hospital yellow” (a bright yellow color scheme), and “hospital red” (a deep maroon color scheme). Hospital brands use different colors to help patients identify their hospitals. Blue is used by many hospitals because it is easy to see and distinguish. Green is also a commonly used color because it is easier to read than other colors. Yellow is often used because it is very visible and stands out. Red is also a popular color because it is easily seen and distinguishes itself from other colors. Source: https://stanbranding.com/blog/acing-the-basics-of-hospital-branding-strategy/ In addition to using colors for branding purposes, some hospitals have created unique designs that are meant to attract patients. For example, one hospital has a design that resembles a heart with blood dripping down its sides. Another hospital has a design that looks like a smiley face. These designs can be found in lobbies, waiting rooms, and even hallways. They are designed to make patients feel welcome when they enter the hospital. Hospital design plays an important role in attracting patients. A study published in the Journal of Consumer Research showed that people were more likely to choose a hospital if it had a pleasant interior design. The researchers concluded that this was due to the fact that people want to feel comfortable while visiting a hospital. In order to create a welcoming environment, designers should pay attention to details such as lighting, furniture, and artwork.