VENDORspotlight by Danielle Demers
Equestri
LifeStyle Boutique
Twenty-three-year-old Alexa Skonieczny is the founder of Equestri LifeStyle, a fast-growing boutique and mobile shop that stocks many of the hottest equestrian apparel brands, from Asmar to GhoDho.
Equestri LifeStyle started as Alexa’s equestrian fashion blog: a place to share the riding apparel brands she loved, and others she only dreamed of wearing. In January 2014, after Alexa graduated from college, she worked together with her mother to transform the blog into a business. Driven by Alexa’s strong entrepreneurial spirit and her love for fashion, Equestri LifeStyle is now a successful business. The boutique travels to West Coast shows and events, and stocks over a dozen high-end, fashion-forward brands. Horse & Style: Where, when, and how did Equestri LifeStyle start? Alexa Skonieczny: Equestri LifeStyle originally started as a blog back in
my college days when I was studying journalism. It provided a fun platform where I could write about horses and fashion, two things I hold very dear. I brought my horse, Nick, to college with me and would often blog about equestrian fashion between classes and on weekends spent at the barn. After an internship at CBS in Los Angeles one summer, I realized that journalism was not going to be my life path. I also tried acting and received my SAG card, but soon discovered that my career path needed to involve horses. With a little help from my parents, my store was born a year after I graduated, and I never looked back. Above: Equestri LifeStyle Boutique proprietress, Alexa Skonieczny, standing at the entrance of her adorable store. august/september ·
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