Hopp Creative Experience Guide 2023

Experience Guide

hello!

Thank you for reaching out to Hopp Creative! We know that choosing a design studio to work with is a big decision, and we're so excited to share more about our studio and our service offerings.

Our goal is to create an incredible experience start-tofinish for each of our clients, and most importantly, deliver projects that drive your business forward.

This experience guide will give you an overview of our studio, signature design services, and the answers to questions many people have when they’re deciding on a design studio to work with.

If you have any questions or concerns, please don’t hesitate to reach out.

Mandy Hopp Founder & Creative Director

We exist to help Everyday Difference Makers share their stories and maximize their impact through the power of strategic design.

Meet the Team

Mandy Hopp

—

Founder & Creative Director

The tiny but mighty design studio is founded and run by Mandy Hopp (that’s me!). With almost a decade of experience in design and marketing, I have worked in-house and freelanced for dozens of businesses, been part of an award-winning website team, and had my work featured in several publications.

I hold dual bachelor degrees in Web Development and Graphic Design from Grace College, and a graduate certificate in Marketing Communications from the University of Denver.

Running Hopp Creative is a dream-come-true. I’m so grateful for the opportunity to do work that I love for amazing clients just like you!

Haley Fischer

—

Senior Designer

Haley is an incredibly talented designer who tag teams with me on a number of projects. She holds a bachelor’s degree from Columbia College in Graphic Design, and has over 4 years professional design experience.

And no, you’re not seeing things. We look alike because Haley is my sister!

Kyle Hopp

— Operations

Kyle is the world’s best husband (I’m only slightly biased) and also the world’s best as-needed operations manager. He helps out with bookkeeping, business strategy, and makes a mean gluten-free banana bread.

Maddie Lemay

—

Copywriter

Maddie is our go-to copywriting partner! She's a former journalist who still writes like she's on deadline (AKA fast turnarounds, and lots of sour patch kids!). She holds a bachelor's degree from Bethel University in Journalism, and has the cutest goldendoodle pup around!

Aspen & Elston

—

Chief Happiness Officers

Aspen & Elston's job duties consist of making people laugh often, reminding the humans to take a real lunch break outside, and snoring as loudly as they can during calls—sorry in advance :)

Integrity is Everything

We hold incredibly high standards for our conduct with our clients, partners, and each other. We will always strive to do the right thing, make ethical decisions, and treat others with respect.

Client-First Promise

Every project we take on is a promise to our clients that we will put their business needs and goals at the forefront of everything we create, and put forth our best effort on their project. We don’t do anything half-heartedly.

Our Values

These might seem like simple concepts, but we're dedicated to living them out in every conversation and project.

Kindness is contagious, and we believe that we can do our part in changing the world by focusing on the basics.

Communication is Key

Our clients receive regular communication, reasonable response times, and agreed-upon deadlines are met. We strive to be overly communicative, responsive, and processoriented so you can be confident that your deadlines are in good hands.

Designing for Good

We pledge to use our design powers for good. Design is so much more than making something look good. It is a powerful way of thinking and problem-solving that is equal parts art, psychology, and engineering, and we believe we have a responsibility to apply our design skills only to ethical projects.

Our studio starts with your story.

Hopp Creative is a purposefully small design studio, working with a limited number of clients each month.

Why? Because we want to really get to know you, your business, and your story. Not just the cliff notes version.

Our business model hinges upon a genuine partnership with you to craft a brand and website that accurately conveys your unique story.

When we understand who you are, what you do, and why you do - your story becomes part of your brand and website’s visual DNA.

The get-to-know-you process starts even before you choose to work with us. I get on a meet and greet call with every prospective client so we can get to know each other. Once you’ve become a client, the majority of our project kick-off call is an in-depth strategy conversation on your business, your services, and your story.

"My experience collaborating with Mandy and Hopp Creative on the design for my agency website was nothing short of a dream from start to finish. I could not have asked for a better experience and result—and the investment is worth every penny."

Emily Hopcian | Founder of La Cumbre Collective

“Mandy not only designs, she educates and empowers. Her insight adds so much value!

Mandy shares her creativity and expertise in an accessible and supportive way that brings me back project after project.”

Included in every project package:

Strategy session to dive into goals + direction

Industry and relevant competitor research

Several rounds of reasonable revisions Expert guidance based on your business needs

Rebecca Weiner, M.Ed. | Founder of Learn Play Grow Consulting

Strategy

You complete a launch questionnaire, and then we’ll do a deep dive on our kick-off strategy call.

We’ll do industry research to better understand your business landscape, and get to know who your clients are so that we can craft visuals that will make you stand out.

Our Proven Process

Many of our clients choose to do both a brand and website package at the same time, as a "one-two punch" to their visual brand identity.

Here we've outlined how we tackle the combined packages, but the general process is the same for our standalone signature packages.

Design

We’ll present an initial concept for your brand, then get your feedback. When you’re confident in the direction, we’ll build out the full brand suite.

Once your brand is built, we’ll move on to your website. We’ll go through a site map and mockups before building out and refining the working site.

Launch

When you’re 100% happy with everything, we’ll send you over all the files for your brand, and coordinate a launch date for your beautiful new website.

You’ll walk away with visual branding and a website that'll help you move the needle in your business, and the tools you need to stay consistent!

01. SIGNATURE BRAND PACKAGE

Brand Strategy & Identity Design

Your brand identity is the visual representation of who your business is. Whether it's a re-design or builtfrom-scratch, we got you! Let’s reinvigorate your brand, or get it kicked off on the right foot.

The Signature Brand Package was built for businesses that want to align their brand strategy with their visuals.

Together we’ll build a foundation that keeps your business looking cohesive from start to finish.

Here’s what you get:

→ Brand Discovery Questionnaire to begin to unearth insights around your brand identity.

→ 60-Minute Brand Discovery Session to get crystal clear on your business mission and goals, your target audience, and your industry to set the stage for a impactful and relevant brand design.

→ Brand Values & Adjectives defined and woven into your custom brand guide and visual assets.

→ Suite of Custom Logos including a vertical and horizontal logomark, and an alternate logomark. Files are provided in all formats you’ll need for both print and digital use.

→ Cohesive Brand Element System that includes a color palette, typography, imagery styles, and define overall feel.

→ Custom Brand Guide that outlines proper application of your new brand system.

"I have been absolutely impressed with Mandy’s professionalism and scope of talent. Mandy’s attention to detail and ability to synthesize information is unmatched and comes highly recommended."

The Details

Lyndsay Shelton Palach | Founder of FUTURE SLTP

02. SIGNATURE WEBSITE PACKAGE

Website Design & Development

If you’re ready to graduate from a “it’s a work-in-progress” website that quite doesn’t match the value and professionalism of the services you offer - this one’s for you!

The Signature Website Package was built for businesses that want a custom, strategy-focused website that reflects who they are and what they do.

Let’s build you a website that tells your story.

Here’s what you get:

→ 60-Minute Website Strategy Session to get crystal clear on your web and business goals so we can build a website that truly works for you.

→ Fully Custom Website Ready for Business including site structure, design strategy, copywriting, foundational SEO setup, and email integrations. All included features will be discussed in your custom proposal.

→ Website Copy - Our copywriter will work with you to define your messaging and write copy for your the site to help connect with and convert your ideal clients.

→ Foundational Search Engine Optimization - Our SEO specialist will advise on site structure, and set up things that make search engines happy (ie. meta descriptions, proper heading tags, alt image tags, etc.). Ongoing SEO support is also available.

→ Training Video + Post-Launch Support to show you how to make edits, and 10 business days of included post-launch support. Ongoing support plans are also available.

"Mandy & Hopp Creative walked us through the entire process and delivered a site that surpassed anything we could’ve hoped for! Exceptional value and service!"

The Details

Timeframe: Typically 8-12 weeks Investment: Starting at $10,000 Payment plans available

Crystal & Joshua Foley | Co-Founders of Flour Child Baked Goods

03. SIMPLE + MAGNETIC

The Simple + Magnetic Website Package

Here’s what you get:

→ 45-Minute Strategy Session to get crystal clear on your web and business goals so we can build a website that truly works for you.

→ Personal, Unique Brand Identity including a simple logo, font selections, and color palette you can use to stay consistent!

→ Customized 5-Page Template-Based Website - we’ll curate a template for you and customize it with your brand design. Then, we’ll add in all of your provided content using best design and marketing practices to ensure a userfriendly and conversion-ready website!

→ Foundational Search Engine Optimization to make your website friends with the search engine bots :) Ongoing SEO support is also available.

→ Training Video & Post-Launch Support to show you how to make edits, and 5 days of included post-launch email support. Extended support plans are also available.

A high converting, affordable and powerful brand and website package that they can attract and convert new clients with in a short amount of time!

Say goodbye to DIY and hello to a professional, done-for-you brand and website solution that will make you feel like a million bucks.

You bring your visions and dreams for a fully booked business, and we’ll put together a simple but powerful brand and website that you can confidently attract dream clients to your business with!

"Mandy can take a half-baked idea and turn it into a full-blown, professional end result. Whether it’s a marketing campaign, a website, or a presentation, she takes ownership of the project, from high-level strategy to the detailed execution... She exceeded every expectation I had."

Tom Brown | EVP of Sales & Marketing

The Details

Timeframe: 6 weeks or less Investment: 6 monthly payments of $850 or $5,000 paid in full.

04. DEDICATED DESIGN DAY

Dedicated Design Day, Just For You.

Here's how it works:

You need a list of design things done, quick.

Enter a Dedicated Design Day! It's the perfect solution for one-off or repeating design needs that you don't want to wait around for. You'll schedule a day that you're available to provide feedback, and we'll clear our schedule for the day to dedicate the time exclusively to your wishlist.

This is perfect for one-off design needs, as well as monthly or quarterly design needs that need to be completed in a timely manner.

Here's what I do:

→ Dedicate the entire time to working on your project.

→ Check in with you at least once, and work in your feedback immediately.

→ Send you the deliverables after finishing so you're ready to show off your new collateral immediately!

Here's what you do:

→ Give me a project wishlist one week before your Dedicated Design Day.

→ Be available to provide feedback throughout the scheduled time.

A dedicated day typically works for one of the following:

• 2-3 marketing slicks or collateral

• A 5-7 page presentation

• A collection of social posts and a flyer

• 5 small or 2 large website edits

“The Hopp Creative team is exceptional. We worked directly with Mandy, and she provided beautiful graphic design work and creative social media imagery for a year and a half. She's thoughtful about her approach, flexible about delivery, and a joy to work with.”

The Details

Timeframe: 5-6 hours in one day. Investment: $895 per day

Meghan McMahon | Marketing Director at LeafSpring Schools

FAQ's

What kind of businesses does Hopp Creative work with?

We work with businesses in all industries from soloprenuers to small local businesses to startups to larger organizations employing 100's of people.

The common denominator is that each of our clients are good people who have a story they’re ready to share with the world that needs a powerful visual brand to match. Purpose-driven companies, change-makers, do-gooders - whatever you want to call them, our ideal clients are working on making their corner of the world a better place… and we're ready to help!

Why does Hopp Creative care so much about strategy?

Without a strategy, design can't work the way it should. If you don’t know your target audience, your industry competitors, your messaging, or your why - a slick brand design or website is not going to help.

We work with clients who have a pretty clear idea on who they’re serving and why, and then we do extensive research into their industry and target market. This content and concept first, design second approach allows us to create a brand and website that will truly serve your business.

Probably! If you only have a logo, our Quick Start Branding package will be a required add-on to your website. With this package, we'll establish branding guidelines to use alongside your logo that we'll need to design your website, and you'll get a brand sheet you can use to stay consistent everywhere! Book a discovery call and we can discuss your needs.

What if I have no idea what I want my website or brand to look like?

Our team loves digging in, researching, and strategizing to get you not only what you want, but also what your business really needs. Many clients come in with a very vague direction, so you’re not alone in this!

I don’t think I have time for this.

First (and second, and third!) impressions are worth investing time and money in. Your brand and your website should be working for you, and if it’s not, you don’t have time *not* to worry about it. That said - hiring us means that you're outsourcing the heavy lifting!

What kind of communication can I expect?

We’ll be in touch throughout the design process mostly via email, with scheduled calls as needed. We typically respond to client emails within 2 business days, and you can expect to hear from us at least once per week throughout the duration of our project.

I have more questions, how can I get in touch?

A discovery call is the best way to discuss all of your questions - you can schedule that here!

I already have a logo, but I need a website! Can you work with me?

Ready to work with us?