FIELD RESEARCH
THE MOST IMPORTANT GUIDELINE by my advisor in this preliminary stage was to “get out there” and see what other restaurants designed. I did just that. With my iPhone camera ready, I set off into the city of Boston to photo-document snapshots of other restaurants menus. At first, I was actually in Portland, Maine taking pictures of a drink menu from a local beer pub. It’s decadence was similar to Sunset’s; it had none. It was merely a flimsy piece of paper with comic sans of all the tap beers. I thought to myself at that moment that even though this menu was terrible, I needed to document all different types of menus so I can find out how I truly want to portray this bar. Keeping in mind that Sunset is a tequila/beer bar fusion, I set off to the best beer bars and tequila bars in the city.
Sunset’s current terrible drink menu that they print out every week. It is hardly ever updated and it has horrible design and type treatment.