The official NBA magazine, HOOP serves the avid NBA fan that wants a view of their favorite players and teams beyond the usual news and profiles. With insight-providing articles supplemented with world-class photography, the reader gets a panoramic view of the game and the League's best personalities. With viewpoints and insight from the players themselves—HOOP sports a regular lineup of current and former NBA players who regularly contribute to the magazine—HOOP is truly a publication for the reader whose passion for the game exceeds points and rebounds. The magazine examines more than just the game. Through the prism of basketball culture, HOOP reports on the lifestyle issues relevant to today's NBA player and fan: entertainment, style, fashion, technology, health and more.