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Sunday, March 4, 2012

THE BUSINESS AND FASHION NEWSPAPER OF THE HOME TEXTILES INDUSTRY

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hometextilestoday.com

| Vol. 33, No. 7 | $8.00

The Ever-Changing Faces and Places of the Home Textiles Business A Special Market Analysis Page 5

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Sunday, March 4, 2012

THE BUSINESS AND FASHION NEWSPAPER OF THE HOME TEXTILES INDUSTRY

|

hometextilestoday.com

| Vol. 33, No. 7 | $8.00

Don’t Go Changing ... Yeah, Right The changing faces and places on the retail landscape promise to make for some big and small differences in the way stores go about their buying business at market this week BY WARREN SHOULBERG NEW YORK — Change is the nature of business, but even by that standard, there have been some pretty big changes on the home textiles retail landscape. As the industry gathers in New York this week for its twice-yearly market week, it does so with more than a few significant shifts on the retail side of the business. JCPenney, Bed Bath & Beyond, Macy’s, Sears, TJX, Kohl’s, Anna’s: They have all had important developments in their businesses over the past 12 months that will impact the way they shop market.

For some, it’s good news, but for some it’s bad. Several retailers are undertaking or are about to undertake important changes in their merchandising strategies. Others are in expansion modes, while still others are contracting. How all of it will play out remains to be seen, but certainly the approaches for these stores going forward will mean corresponding shifts for many vendors, with resulting tremors felt up and down the marketplace. Here are some brief snapshots of the everchanging retail landscape.

ILLUSTRATION BY BRAD WALKER

From west to east: Alan Gladstone of Anna’s Linens getting ready to open the 300th store; Ron Johnson of Penney’s orchestrating a radically different merchandising strategy; Edward Lampert of Sears trying to restore profitability; Bed Bath & Beyond consolidating its merchandising and operations offices at its New Jersey headquarters; and Macy’s working on a solution to the pending migration of its Martha Stewart brand to Penney.

SEE LANDSCAPE PAGE 116

The Color of Textiles at Springs Global NEW YORK — Color this week’s textiles market at Springs Global USA … well, colorful. Just make sure you’re using Pantone colors. Springs Global is debuting its new Pantone Universe program of bed and bath products this week, a wide-ranging program

of solid color sheets, top-of-thebed, towels and bath accessories all keyed off the well-known color direction and standardization firm that is stepping up its profile with consumers. The Pantone program is designed to go into multiple

Mary Ella Gabler Home Textiles Today’s series Living — & Working – Legends, interviews with executives who have spent their careers in the home textiles industry and continue to manage the companies they own or help run, returns this week. Each interviewee is asked the same eight questions, reflecting both their experiences and their thoughts on the future … their own and the industry’s.

SEE SPRINGS PAGE 28

BY WARREN SHOULBERG

F Tangerine Tango is the Pantone color of the year and the star of the Springs line, here shown in sheeting and coordinated SEE CK PAGE 104 duvet cover with the signature Pantone color label.

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or an industry whose products are overwhelmingly bought by women, the home textiles industry remains one largely run by men. The one exception is the higher-end bedding category, where several women do indeed run the show. And in this area, one woman has been doing it longer than most: Mary Ella Gabler. Stockbroker turned designer turned entrepreneur, the 70-year-old Gabler has been the face of Dallas-based Peacock Alley since she created it in 1973. And even MARY ELLA if her two sons now take care of most of the business, she is still very much the perGABLER Peacock Alley son identified with the brand. For this latest in our series of Living — & Working — Legends interviews, HTT sat down with her at the recent New York International Gift Fair, where Peacock Alley’s booth was dominated by a vintage motor boat. SEE LEGEND PAGE 37

3/1/2012 5:00:14 PM


Sunday, March 4, 2012

THE BUSINESS AND FASHION NEWSPAPER OF THE HOME TEXTILES INDUSTRY

|

hometextilestoday.com

| Vol. 33, No. 7 | $8.00

Don’t Go Changing ... Yeah, Right The changing faces and places on the retail landscape promise to make for some big and small differences in the way stores go about their buying business at market this week BY WARREN SHOULBERG NEW YORK — Change is the nature of business, but even by that standard, there have been some pretty big changes on the home textiles retail landscape. As the industry gathers in New York this week for its twice-yearly market week, it does so with more than a few significant shifts on the retail side of the business. JCPenney, Bed Bath & Beyond, Macy’s, Sears, TJX, Kohl’s, Anna’s: They have all had important developments in their businesses over the past 12 months that will impact the way they shop market.

For some, it’s good news, but for some it’s bad. Several retailers are undertaking or are about to undertake important changes in their merchandising strategies. Others are in expansion modes, while still others are contracting. How all of it will play out remains to be seen, but certainly the approaches for these stores going forward will mean corresponding shifts for many vendors, with resulting tremors felt up and down the marketplace. Here are some brief snapshots of the everchanging retail landscape.

ILLUSTRATION BY BRAD WALKER

From west to east: Alan Gladstone of Anna’s Linens getting ready to open the 300th store; Ron Johnson of Penney’s orchestrating a radically different merchandising strategy; Edward Lampert of Sears trying to restore profitability; Bed Bath & Beyond consolidating its merchandising and operations offices at its New Jersey headquarters; and Macy’s working on a solution to the pending migration of its Martha Stewart brand to Penney.

SEE LANDSCAPE PAGE 116

The Color of Textiles at Springs Global NEW YORK — Color this week’s textiles market at Springs Global USA … well, colorful. Just make sure you’re using Pantone colors. Springs Global is debuting its new Pantone Universe program of bed and bath products this week, a wide-ranging program

of solid color sheets, top-of-thebed, towels and bath accessories all keyed off the well-known color direction and standardization firm that is stepping up its profile with consumers. The Pantone program is designed to go into multiple

Mary Ella Gabler Home Textiles Today’s series Living — & Working – Legends, interviews with executives who have spent their careers in the home textiles industry and continue to manage the companies they own or help run, returns this week. Each interviewee is asked the same eight questions, reflecting both their experiences and their thoughts on the future … their own and the industry’s.

SEE SPRINGS PAGE 28

BY WARREN SHOULBERG

F Tangerine Tango is the Pantone color of the year and the star of the Springs line, here shown in sheeting and coordinated SEE CK PAGE 104 duvet cover with the signature Pantone color label.

htt120301_005_038 5

or an industry whose products are overwhelmingly bought by women, the home textiles industry remains one largely run by men. The one exception is the higher-end bedding category, where several women do indeed run the show. And in this area, one woman has been doing it longer than most: Mary Ella Gabler. Stockbroker turned designer turned entrepreneur, the 70-year-old Gabler has been the face of Dallas-based Peacock Alley since she created it in 1973. And even MARY ELLA if her two sons now take care of most of the business, she is still very much the perGABLER Peacock Alley son identified with the brand. For this latest in our series of Living — & Working — Legends interviews, HTT sat down with her at the recent New York International Gift Fair, where Peacock Alley’s booth was dominated by a vintage motor boat. SEE LEGEND PAGE 37

3/1/2012 5:00:14 PM


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Home Textiles Today

> hometextilestoday.com

March 4, 2012

Spring Market Issue Bedding Picture portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .44 Product line reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102

Bath Picture portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .54 Product line reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102

Kitchen & Tabletop Picture portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62 Product line reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104

Area Rugs Picture portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .68 Product line reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104

Decorative Pillows Picture portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72 Product line reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104

Pillows, Pads, Blankets & Throws Picture portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78 Product line reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104

Window Coverings Picture portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .86 Product line reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108

Infant & Juvenile Picture portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .90 Product line reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108

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3/1/2012 1:10:21 PM


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Home Textiles Today

March 4, 2012

> hometextilestoday.com

OPINIONTodaY Pinch Me

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ATCH OU T. Something that feels strangely like optimism may be insinuating itself into the industry. There is a growing sense — one we first caught wind of in January at Heimtextil — that it just might be possible to make a little money this year. The sentiment has floated through successive first-quarter trade shows. In preview appointments for the New York Home Fashions Market over the past couple of weeks, the scent of it has been in the EDITOR-IN-CHIEF air as well. Here’s what we’ve been seeing that I think could point to impending growth. • Several companies are building out staff — especially in sales. • A number of manufacturers are adding capacity — especially in India. • U.S. based suppliers are adding or expanding to their domestic supply chain and fulfillment structures — especially in terms of servicing ecommerce. • We’re starting to see a few new companies — especially with some familiar faces running them. • A few companies that have flown under the radar now feel themselves positioned to raise their profile and grab market share — especially in the better/best segments of the business. (Caveat: that definition is relative by channel.) • A few other companies have in recent months made acquisitions — especially targeting suppliers outside the rigid corridors of big-box home textiles retailing. • Where higher raw material and production costs are concerned, everyone seems to have reached the final stage of grief: acceptance. Especially on the subject of cotton. After three long years of speculating about what “the new normal” might look like — from the question of consumer behavior to the matter of open-to-buy — we may at last be getting a look at it. What’s been most gratifying is talking to supplies who have put a lot of thought into how to restructure their businesses, much of that internally. And as much as we all like to joke about the industry’s penchant for shooting itself in the foot the moment an opportunity presents itself, I’ve been very impressed by a lot of what we’re hearing. Quick. Somebody pinch me. HTT

Jennifer Marks

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A Tale of Two Retailers*

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F YOU EV ER NEEDED to see the contrast between how certain retailers view their businesses, there was no better example than the recent earnings calls from Sears and Kohl’s. The comparison was Warren startling. Both companies are Shoulberg having a rough stretch PUBLISHER/ right now out there in reEDITORIAL DIRECTOR taildom. For Sears Holdings, this situation has been going on for the better part of a decade, going back to the time Eddie Lampert — or as I have started calling him, Eddie Money — bought Sears and Kmart and began his slow, gradual dismemberment of the combined entity. For Kohl’s, the downturn is more recent and, frankly, a little more troubling. Kohl’s has been one of the best retailers in the country for a very long time, and to see it start to hit the wall this suddenly really shakes things up a lot. But how each talked about what they were going to do about it and put their respective spins on their situations says volumes about the differences between the two operations. For Kevin Mansell, ceo of Kohl’s — another retail chief who came out of home, by the way — it was all about the company’s merchandising. “We lost some of our leadership on the price element of our value equation,” he said in a conference call. “We didn’t have enough consistent excitement in our merchandise content, and our sense is our marketing message did not cut through, especially in a highly promotional fourth quarter.”

This is the way somebody running a retailer talks. Let’s fix the product, let’s fix the promotional pitch, let’s get our marketing working a little better. Eddie Money took a very different approach. “In my opinion, Sears Holdings has a profit problem, not a liquidity nor an asset problem,” he wrote in his shareholder letter, having gone to man-behind-the-curtain mode when it comes to conference calls. “We intend to evaluate other opportunities to separate parts of our portfolio into separately owned companies.” This is how somebody running a hedge fund talks. Let’s fix the balance sheet, let’s fix the asset base, let’s get our portfolio working a little better. People still don’t get that about Eddie Money. The Wall Street Journal, reporting on the bad Sears numbers, once again dredged up the Warren Buffett comparison when talking about Lampert. If I were Warren Buffett, I’d sue all these guys to protect my name. I’ve met Warren Buffett, and Lampert is no Warren Buffett. Kohl’s will figure out its problems. Its overemphasis on percentage-off promotions is maxed out and needs to be adjusted. With its closest rival JCPenney clearly taking another route, there is a clear path for Kohl’s to differentiate its merchandising position. The Menomonee Posse is too smart to not get this right. But Sears is a different story altogether. Kohl’s knows that if it fixes the store, the finances will follow. Sears wants to fix the finances. Period. It’s the difference between a retailing company and a company in retailing. HTT * One is actually a retailer and one, well, not so much.

3/1/2012 4:54:06 PM


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Home Textiles Today

March 4, 2012

News

> hometextilestoday.com

ADVERTISEMENT

Loftex Launches New Cambridge Wears Line, Fresh Logo a New Face in

NEW YORK — Loftex is heading into the New York Home Fashions

Market with not only a new line of product but also a new logo. “The new logo is a testament to the strength, quality and innovation that goes into all Loftex products,” said James Booth, vp of marketing and brand development. The “x” in the brand name has a slight twist to it, representing the manufacturer’s weaving techniques. The visual symbol accompanying the logo is a single loop — a nod to terry towel loops. “All together, these elements combine to offer a subtle homage to the hard work and attention to detail that defines what Loftex is,” Booth said. In terms of product, the key bath introduction is Crafted Texture, which marries artisanal contours with a fashion-forward color palette. The line includes 10 styles and 10 solid colors. The lead towel is an allover texture in a piece-dye with a veloured cuff. It merchandises back to a group of textures that range from a three-color jacquard to double-faced jacquards as well as double-faced dobby weaves. Colorways evoke autumn and include oak, chestnuts, whitecap and granite accented with indigo, beet root, gingko and seaport. HTT

Cyberspace

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C AMBRIDGE , ONTARIO — The Cambridge Towel Corporation may

trace its roots back nearly a century, but the new website it unveiled March 1 is very much a product of the 21st century. It provides direct links to e-commerce pages carrying its products. A new blog allows consumers to interact with the company and “like” Cambridge on social networks. The manufacturer also launched a live Twitter feed. In addition, Cambridge has signed with a production firm for high-end digital video for the site. “You want to tell your own story to the end consumer because they can find it now like never before,” said Jason Thompson, director of e-commerce and global sourcing Brand profile is also particularly important for the burgeoning channel of home-oriented e-commerce sites. “E-commerce stores want to know what’s your story, who you are, what makes you unique,” Thompson said. Cambridge still weaves in Canada using U.S. cotton spun in America, giving it faster turnaround for the North American market. In addition to promoting the brand, the new website will inform consumers about how to care for towels and what to look for when making a selection. “There’s lots and lots more to be added over the next month,” Thompson said. HTT Cambridge’s new site educates consumers and boosts its brand.

The Crafted Texture bath collection includes textured solid fashion coordinates in Loftex’s new beet root colorway.

Intertextile

Lenzing

Manhattan Properties

Protect-A-Bed

THE SLEEP SCOOP Sponsored by the DACRON® brand Consumer Insight Team

WHAT MAKES A COMFORTER COMFORTABLE? When asked about selecting a comforter to buy for themselves, more consumers said it was all about comfort than any other single factor.

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In a subsequent question, more than half of consumers said they were unhappy with their current comforter, claiming it was “not warm enough,” “too heavy” or “the filling sometimes moves, leaving flat spots in certain areas.” Source: DACRON® brand team research, 2012 online blind study of US home textile shoppers. N=107.

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Peking Handicraft Steps up to Bigger Digs at 295 Fifth NEW YORK — Peking Handicraft

has relocated into a larger space at its longtime New York showroom building, 295 5th Ave. The new location is about 40% larger than its previous showroom and will incorporate its Trina Turk line, which had occupied a separate suite in the same building. In addition, Peking’s Mary Jane brand will have its own space in the showroom, which is located at No. 905. “We’ll also have separate space for luxury,” said Carol Antone, vp of creative. “We fell like luxury is such a strong

trend, so we’re doing a collection for it.” Luxury, she said, “is not a motif. It’s more of a mood and a feeling — and a kind of color story.” The hues involved include tints of green, pink and lavender. “There’s a lot of texture involved in it,” Antone added. The new showroom will also allow for more cross-category presentations. Peking’s former space accommodated a lot of beds, but they were packed cheek-by-jowl. In the new showroom, the company will present fully coordinated lifestyle displays. HTT

Softline Home Fashions

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3/1/2012 12:58:03 PM


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Home Textiles Today

Retail Briefs JCP: The Customer Gets It

J

CPenney ceo Ron Johnson said early customer reaction to Penney’s streamlined everyday-pricing policy has been encouraging. Initial customer surveys reveal “they find the new pricing model easy to understand,” he said during the company’s recent quarterly call. “These early readings are significant because it means the customers have seen their value and know that the price is right,” he added. “They have greater confidence so they can shop on their terms, which is what we want them to do.”

Does Macy’s Get It, Too?

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n the New York metro area, Macy’s Sunday circular on Feb. 26 featured a headline proclaiming: “Everyday Value. Great Prices You Can Count on Every Day. Only at Macy’s!” The 16-page circular featured fashion and accessories — no home — so it’s unclear if the tactic will be extended to other product categories. It does beg the question of whether Macy’s — whose circulars are generally laden with discounts and coupons — is reacting to rival Penney’s pricing shift.

Bloomingdale’s Launches Customer Loyalty Program

B

loomingdale’s launched a new “Loyallist” customer loyalty program in stores and online. Those who sign up for the program can accumulate points each time they shop, and for every 5,000 points they will receive a “Reward Card” worth $25. They earn one point for every dollar spent — and three points per dollar if they pay with their Bloomingdale’s credit card. Bloomingdale’s credit card holders will be automatically enrolled. Shoppers who spend $3,500 or more annually on their Bloomingdale’s card will earn four points per dollar.

Lowe’s Profit Stronger in 4Q

L

owe’s Cos. Inc. found momentum in the fourth quarter, although its fiscal-year profit fell. For the quarter ended Feb. 3, net income climbed 13.0% to $322 million, or 26 cents per share. Sales increased 11.0% to $11.6 billion, and comps grew 3.4%. U.S. comps rose 3.5%. For the full fiscal year, net income dropped 8.5% to $1.8 billion, or $1.43 per share. Sales rose 2.9% to $50.2 billion, while comps were essentially flat.

Costco Posts Another Strong Quarter

C

ostco Wholesale Corp. ended its second quarter with double-digit gains in net income and sales. For the quarter ended Feb. 12, net income jumped 13.2% to $394 million, or 90 cents per share. Sales rose 10% to $22.51 billion. Excluding a positive impact from higher gasoline prices and a negative impact from foreign currencies, comparable sales were up 7% in the U.S., 10% for the international segment and 7% for the total company. For the first half of fiscal 2012, net income rose by 8.8% to $714 million, or $1.62 per share.

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March 4, 2012

News

> hometextilestoday.com

Hollander Expands Live Comfortably Brand; Launches LC Sport BOCA RATON, FLA. — Hollander Home Fashions is launching LC Sport, an offshoot of the Live Comfort ably brand with an active wear feel and a focus on technology. Prominent features of this collection include moisture-wicking, quick dry fabrications, and mesh and breathable vents on some pillows. The company is expanding the Live Comfortably (LC) lifestyle brand with introductions in various segments. It has added mattress toppers to the line, expanding on the Memorelle fiber — a Dacron fiber exclusive to Hollander — which it introduced in LC pillows last year. The fiber is designed to “sleep cooler,” according to the

company. In Live Comfortably bedding, Hollander is debuting new Tencel Cotton Batiste bedding, with most of the products being made in Germany. The patterns being shown this season were inspired by New York City, including a diamond geometric pattern reminiscent of the Brooklyn Bridge. In other brands, its Laura Ashley line is taking the lace trend to bedding. Throughout the collection lace was added to the gussets or printed lace patterns were part of the fabrication. Florals are still a trend within the image of the brand. HTT

Hollander takes a page from New York City with its Live Comfortably line additions.

Pendleton Debuts Alpaca Throw Collection P ORTLAND , O RE . — Pendleton recently introduced three throws made of 100% American alpaca. The throws are woven with all-natural, undyed fiber sourced from a growers cooperative, the Alpaca Blanket Project. Members contributing fiber can buy the throws for resale. Pendleton has introduced its own alpaca throw for sale through the company’s ret ail stores, online, catalog and wholesale

accounts. After sorting for color and quality, the fiber was spun, woven and finished at the company’s Washougal, Wash., mill. The fringed throws are now available at wholesale and will be sold at retail this fall. All three styles are 100% U.S. raised alpacas, and made in the United St ates. The size is 52-by-70 inches, plus a 5-inch fringe, with a suggested retail price of $249. “Without Pendleton, the

Alpaca Blanket Project would not have a business,” said Peter Lundberg, who heads up the project. “Pendleton’s commitment to alpaca allows our 500plus members to earn a return on their investment and purchase products that they can sell as well. Other users of alpaca fiber are typically smaller manufacturers that do not use 100% of the fiber in their products.” HTT

February Ended on High Note for Comps NEW YORK — The Johnson Red-

book Retail Sales Index was up 3.4% in the fourth and final week of February following a 2.9% gain in the prior week. Month-to-date, February comparable-store sales rose 2.9% compared with February of last year, relative to a target of a 2.8% gain. Month-over-month showed a 1.6% gain compared with January, relative to a target of a 1.5% gain. “Presidents Day sales offered opportunities to clear remaining winter inventories,” noted Catlin Levis, Redbook analyst.

Johnson Redbook Index Fourth week of February, year-over-year % change WEEK ENDED

2/4/

2/11

2/18

2/25

MONTH

Department stores* Discounters Redbook Index

1.3 3.2 2.5

1.6 3.3 2.7

1.9 3.4 2.9

3.1 3.6 3.4

2.0 3.4 2.9

TARGET

2.1 3.2 2.8

*Including chain stores and traditional department stores Source: Johnson Redbook Index

“Retailers said that sales in the final week of February held up better with warmer weather,” she added. “Retailers are optimistic to see that early business in spring apparel is moving at full price in addition to other seasonal categories.”

The month closed slightly ahead of Redbook’s targets. T h e f i r m ’s p r e l i mi n a r y March target for the Redbook Index is a 3.0% year-over-year gain in same-store sales, which would result in a 1.6% gain over February. HTT

2/29/2012 5:33:55 PM


16

Home Textiles Today

March 4, 2012

News

> hometextilestoday.com

Kathy Hilton Moves Into Home BY WARREN SHOULBERG BEL AIR, CALIF. — There’s a Hil-

ton coming to your home soon. The Hilton in question is not the famous hotel chain, but Kathy Hilton, two generations south of Barron Hilton, the creator of the Hilton Hotel empire and one generation north of her daughters, Paris and Nicky, who … well, no need for an introduction to any followers of pop culture. But Kathy Hilton is not just in between. A designer and home furnishings retailer in her own right, she is launching her first line of bedding, bath and spa products this market at Alok. The line will be sneak-previewed in New York this week and will get its official full rollout later in the year. “I love it,” said Hilton in an exclusive phone interview with HTT from her beach house here. “I like to play house, and I really believe that sheets and towels can change a room.” There will be three collections in Kathy Hilton Home, according to Arun Agarwal, president of Alok. “They will all be in the affordable luxury category,” he said, “but sophisticated. We’re going to be taking the defining quality of hotel design and use it in a contemporary home setting. You’ll see a collection that will be defined by serenity and calmness, combining the principles of yoga with design.” But it’s not just personal expe-

riences that are inspiring Hilton, though she has plenty of those. “On the last four houses I’ve lived in, I’ve worked with the decorators directly. I learned a lot about scale, and I also learned a lot about working on a budget. I’m very hands-on.” Where she really knows the home furnishings business is from the other side of the cash register, having owned and run a store called Staircase in Los Angeles from 1983 to 1990 that featured furniture, textiles, candles and other decorative accessories. She created some of the products sold at the store, including holiday items, which led to a stint selling on QVC. The combination of the two has prepared her well for this new line. “Over the years I’ve collected pillowcases, hand towels and cocktail napkins, and these are some of my inspirations for the new line. It also comes from my garden and from my travels,” she said. “In my house I mix a lot of antiques with modern pieces” Hilton describes her bedroom as a pure blue-and-white story while her kitchen is totally white. “I enjoy this house.” Agarwal said Alok is already in discussions on retail placements and expects to place product in several distribution channels. The full line will be shown at September New York market. And is anyone else in the Hilton family involved in the new line, namely Kathy’s famous

Kathy Hilton, here with Alok president Arun Agarwal, is going to use her personal and business background with hotels to bring her new collection to market, where it will be previewed this week.

daughters? “I always ask the girls about these products. I’m doing a line for all my children and then my grandchildren, too.”

She also cited the Claridge Hotel in London as one of her favorite places and, oh, by the way, she lived at the Waldorf

Astoria, the Hilton flagship in New York, for eight years. “It’s funny that I mention hotels so much, isn’t it?” HTT

Present Living Home to Unveil First Collection N E W YORK — Present Living

Home LLC announced that it will be showing its first home textiles collection during New York Home Fashions Market here in its permanent showroom at 261 Fifth Ave., suite 401. The company also announced that Vincent DeRosa, formerly president of Cody Direct, will join as senior vp/sales and marketing Prior to that, he was president of Whisper Soft Mills; senior vp of bedding at CHF Industries;

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and vp of sales for Home Innovations Inc. Present Living Home’s inaugural collection will feature a mix of designs, trends and fabrications of better products at value prices. “Every day we are inspired by what we see in the fashion industry. This is how we create our distinctive designs,” said Amy Present, chief creative officer. “Our goal is to design home textile products that appeal to the fashion-savvy shopper and

“Our goal is to design home textile products that appeal to the fashionsavvy shopper and the traditional bargain hunter.” —AMY PRESENT, chief creative officer

the traditional bargain hunter.” As the U.S. design, marketing and sales division of a China-

based manufacturer, PLH will offer on-trend design, speed to market, factory-direct prices and a U.S. shipping point. Michael Liu, president, PLH, said: “Although we are a new company that was founded in September 2011, our company partners boast over 40 years of combined experience in the industry. We have worked hard to create a new supplier model…”. Liu has held various managerial positions, including six

years in China. Most recently he was product manager at Ellison First Asia. Prior to that, he was president at Silkhouse International Inc.; product manager at China Silk America; and division manager at China National Silk Import and Export Corp. Present began her career at Ellery Homestyles as a window designer. She then moved to JLA as a bedding designer and from there to Ellison First Asia as a bedding designer. HTT

2/29/2012 5:01:13 PM


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18

Home Textiles Today

March 4, 2012

News

Home Source Acquisition Puts it into Furniture, Lighting ATLANTA — Home Source International is expanding into furniture and lighting through the acquisition of Shiner International. “Shiner is a great fit for Home Source as it relates well to its contemporary core of differentiated, unique and innovative ‘Made In America’ product [that] is sustainable, eco-friendly and recyclable, and provides for a look in the home that is aesthetically appealing and functional,” said Keith Sorgeloos, president and ceo of Home Source. Shiner was founded in 2009 and launched in January 2010 by Joe Manus. He recently received the Rising Star Award

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from Fashion Global International in the home furnishings and interior design category. His company also won the overall best of show award in 2010 for Home & Gifts at the Atlanta International Gift & Home Furnishings Market. Shiner, in partnership with Home Source International, won best of show at the January 2012 edition of the Atlanta market. Said Manus: “I equate Home Source’s and Shiner’s merger to the blending of paints. In order to achieve a truly unique and desired new color, you must take from a palette of tried-andtrue existing colors. Even though the existing colors were good on

their own, this new, ‘unknown to the world’ color will have a new breadth and excitement of its own. The second isn’t possible without the first.” Home Source will shortly announce the location of a new facility in the southeastern U.S. for cut-and-sew and distribution as well as the manufacturing of Shiner’s products, which are made from scrap metal, scrap wood and other components diverted from landfills. Some of the Shiner International product line will be on display during the New York Home Fashions Market this week in Home Source’s showroom at 230 Fifth Ave. HTT

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Revman Takes on Nautica License for Fashion Home N E W YO R K — Revman International has become the new licensee to produce Nautica Home fashion bedding and coordinating bath accessories. Revman will begin distribution this spring in the U.S., Canada and Mexico. Ret ail outlets include Bed Bath & Beyond, The Bay, Belk, Boscov’s, Home Outfitters, Liverpool and Palacio de Hierro stores, as well as Nautica.com. The fashion programs were previously produced by Wel-

spun, which also produces Nautica’s replenishment programs. “We believe that this collaboration is an excellent match for both companies, and will evolve our bedding and bath businesses,” said Maria Vicari, Nautica’s president of global licensing. Revman president and ceo Rich Roman said: “The talented Nautica team will help drive the success of our business to great lengths.” HTT

2/29/2012 10:41:44 AM


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20

Home Textiles Today

March 4, 2012

News

> hometextilestoday.com

Nothing to Sneeze At Hypoallergenic Brand Debuts at bedbathandbeyond.com BY JENNIFER WHITE KARP N EW YORK — Most allergy suf-

ferers probably haven’t heard of Robin Wilson. But that’s likely to change since the March 1 debut of her hypoallergenic bedding line at bedbathandbeyond. com. The Manhattan-based interior designer, who has a line of eco-friendly cabinetry, is new to mass. Her design projects include the White House Fellows office, President Clinton’s Harlem office and Robert F. Kennedy Jr.’s private residence. “It’s our debutante year,” Wilson said. “We’re coming out to the mass consumer. We’re doing this at the right time, with the right retail partner and right licensing partners.” Her line is on Bed Bath & Beyond’s website only and will be placed in stores at a later date per regional manager requests, Wilson said. Wilson claims to be only the second African-American after B. Smith to launch her own home textiles brand at mass retail. She said her grandmother worked in the kitchen, and so for Wilson, her rapid rise is gratifying. She added that she is equally proud to be a woman, seeing her products enter a market where the big names belong to top male designers like Ralph Lauren and Calvin Klein. One of Wilson’s textiles licensing partners is Baltic Linen Company. Beverly Chapman, vp of product development and design, applauded the environmentally friendly attributes of the collection. “We believe in what she stands for, and we feel we are all obligated to do our part. We are very excited to partner with Robin on relaying that message to the consumer.” The initial products include pillows, comforters, fiber beds and mattress pads while fashion bedding will debut later this year. Making her line affordable for mass was just one part of her mission. Wilson, who has asthma and allergies, said she suffered “wheezing and sneezing” attacks as a child. She feels strongly about bringing healthy products to the mass consumer, and her

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Towels from Robin Wilson will debut at the market.

Robin Wilson fiber beds on bedbathandbeyond.com have sealed inner seams and diamond quilting with gusset side walls.

launch is timed to coincide with the start of the spring allergy season. Her line features hypoallergenic materials, as well as energyefficient fast drying and weaving technology that prevents allergen triggers like dust mites from penetrating the bedding. “In this economy, with people’s spending power limited, we want to offer the best quality for the best price and the best health,” Wilson told HTT. An additional eight collections inspired by nature will be shown at this month’s market, including bath accessories, rugs, towels, robes and shower curtains, which are made of 100% cotton or nylon, which does not give off gases. Named in June as an ambassador to the Asthma & Allergy Foundation of America (www. aafa.org), Wilson said she learned that more than 60 million Americans — or one in four people — live restricted lifestyles due to allergies and asthma. One in four children suffers from allergies, and one in six inner-city children suffer from asthma, she said. “Allergies can literally bring you to your knees. You can’t breathe, you can’t think, you can’t work. They create major work and life-quality issues,” she said. Hypoallergenic bedding is particularly important, consid-

ering “we spend a third of our lives in bed,” Wilson said. Her pillows are woven with openings that are less than 10 microns to prevent exposure to dust mites and bed bugs. By way of comparison, Wilson said a flour sifter has openings that are about 45 microns. In addition, her bedding features seams that are sealed at the factory. While these processes add manufacturing costs, Wilson said they are offset by the economies of scale afforded by placement at a mass retailer. Her textiles products are made mostly in China, although some are sourced from India, Turkey and Pakistan. The pillows are 100% cotton with a 300 thread count and will be priced at $39.99 to $49.99 in standard and king sizes. Comforters are also 100% cotton with box quilting and will come in twin, queen and king sizes and run $99.99 to $149.99. Mattress pads are extra deep at 20 inches, and fit twin, full, queen, king and California king-size mattresses. They will be priced $79.99 to $119.99. Fiber beds will fit the same size beds and are priced $99.99 to $249.99. Wilson said her fiber beds are similar to pillow tops and offer 4 to 6 inches of padding. “For folks who can’t afford a new mattress, this will extend

Robin Wilson pillows feature fabrics that prevent allergens from penetrating them.

the life of a mattress,” Wilson said. She also said she approached the mattress pads from a designer’s perspective, insisting on

making them oversized so they fit deep mattresses more attractively. “You are getting a little more than you typically would at mass,” she said. HTT

Sleep Studio Doubles Showroom Space at 295 Fifth N E W YO R K — Memory foam supplier Sleep Studio is relocating to a larger showroom here at 295 Fifth Ave. ahead of the New York Home Fashions Market, which kicks off March 5. The new space, suite 1121, doubles the size of the company’s current showroom to

accommodate its growing line of pillows, toppers and mattresses. “We’re expanding our assortment, adding exciting new innovations and growing our business, so the expansion just made sense,” said Michael Rothbard, president. HTT

2/28/2012 3:03:58 PM


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22

Home Textiles Today

March 4, 2012

News

IFDA-NY Names New President, Officers and Members to Board N EW YORK — The New York

chapter of the International Furnishings and Design Association has announced its new slate of officers and board members for 2012. Claudia Giselle Tejeda, ow n e r o f C l a u di a G i s e l l e Design LLC, has been named president; Wendy Silverstein, public relations consultant, past president; Penny Sikalis of GLM LLC, treasurer; Jean Nayar, journalist/author, recording secretary; and Linda Kulla of Bardwil Industries, director at large.

The new board of directors includes: Claire Coleman, honorary adviser; Hermine Mariaux, future directions; Su Hilty and Andrea Algaze, awards & recognition; Christine Abbate and Cathy Guterman, communications; Susan Hirsh and Michelle Slovak, education; Rose Gilbert, membership retention; Maria Malpica, membership recruitment; Kara Marmion, programs; Jessica Tolliver, publications; and Lauren Miele, student liaison. The office administrator is Rose Hittmeyer.

IFDA claims to be the only organization whose members represent the total design and furnishing industry in all its aspects. Founded in New York City, IFDA has 16 chapters nationwide, members in China and a new chapter in Japan that has recently been launched. Now celebrating its 65th year, the association is structured to increase public awareness of the furnishings and design industry through specialized programming and service to the community. HTT

> hometextilestoday.com

JLA Home Acquires Artboxx Inc. FREMONT, C ALIF. — JLA Home

has completed a 100% stock purchase of Artboxx Inc., a supplier of commercial framed art, the home furnishings source recently announced. The acquisition includes Artboxx’s two divisions: Intercontinental Art, a supplier of finished wall décor, and Art In Motion, a fine art publisher and art licensor selling in more than 70 countries. The Artboxx business will operate as a wholly owned division of JLA Home, the company announced in a press release. “With strong home-furnishings global branding coordi-

1888 Taps Evans to Replace Carpenter as svp, Account Exec OAK BROOK , ILL . — 1888 Mills

is expanding its executive sales team with the addition of Kerrianne Evans as the company’s new svp and account executive, consumer products division. She replaces Joan Carpenter, who recently retired. “We are very excited to have Kerrianne as part of the 1888 Mills team. Her experience,

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leadership and market knowledge in home, especially bedding, will be another great asset for 1888 Mills and most importantly, our customers,” said Fulton Allen, president, retail division. Evans comes most recently from Pem America and worked earlier for JLA Home and Springs Global.

She brings an “extensive background in the retail arena in both bath and bedding,” according to 1888 Mills. Based out of the company’s headquarters here, she is assigned to the kitchen and window categories and charged with enhancing 1888’s ability to provide a whole home solution. HTT

HTT

NYIGF Shortens Annual Event to Five Days Starting This Summer W H I T E P L A I N S , N .Y. —

Standing from left, Rose Gilbert, Chris Abbate, Michelle Slovak, Jean Nayar, Su Hilty, Rosemarie Hittmeyer, Maria A. Malpica, Wendy Silverstein, Lauren Miele and Cathy Guterman. Seated from left: Andrea Wald Algaze, Linda Kulla, Claire Coleman, Claudia Giselle Tejeda and Jessica Tolliver. Missing from the picture are Kara Marmion, Susan Hirsh, Hermine Mariaux and Penny Sikilis.

nated across multiple divisions, framed art is a natural expansion of the JLA business model,” said Edmund Jin, ceo of JLA Home. “Artboxx Inc. is a leading supplier of framed art with virtually the same client base as JLA. The two companies fit neatly together with little overlap and much to gain from the synergies. There is a tremendous amount of talent within Artboxx that we will preserve and grow.” JLA Home’s product category offerings include soft window treatments, basic bedding, blankets, rugs, fabrics, pet products and other soft home items.

Prompted by a shift in traffic patterns and exhibitors’ feedback on a recent survey about market timing, the New York International Gift Fair is adopting a new five-day format that calls for the event to open Saturday and close on Wednesday as opposed to Thursday. This new approach will be implemented at the fair’s upcoming summer 2012 edition, scheduled for Aug. 18 to 22 at the Jacob K. Javits Convention Center and Passenger Ship Terminal’s Passenger Ship Terminal Piers 92 & 94 in New York City. NYIGF’s 10 divisions will continue to have st aggered opening and closing dates, with Pier divisions — At Home at Pier 94 and New York’s Newest at Pier 92 — and Handmade Designer Maker and Handmade Global Design at the Javits Center running Saturday through Tuesday; and Accent on Design, At Home featuring Home Textiles, Baby & Child, EX•TRACTS, General Gift, Personal Accessories featuring Details, Studio and Tabletop running Sunday through Wednesday at the Javits Center.

The Gourmet Housewares Show at NYIGF, which is presented annually during the summer market, also will run Sunday through Wednesday. “An overwhelming majority — 85%-plus — of exhibitors surveyed is in favor of reducing the length of the fair by one day,” said Dorothy Belshaw, NYIGF director and GLM svp. “Based on daily traffic and attendance patterns over the past few shows, we anticipate that attendance will not be affected negatively by this change.” All NYIGF divisions and locations will open at 9 a.m. and close at 6 p.m. daily However, on Aug. 21 — the Tuesday of the event — At Home at Pier 92, New York’s Newest at Pier 94 and Handmade at Javits will close at 5 p.m. On Wednesday, Aug. 22, all remaining divisions at the Javits Center will close at 2 p.m. NYIGF noted these changes do not impact the summer 2012 launch of Artisan Resource, a new artisan production-sourcing event for U.S.-based importers, direct import retailers and wholesalers, alongside NYIGF. HTT

2/29/2012 5:06:11 PM


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24

Home Textiles Today

March 4, 2012

News

Duck River Brings Kenzie into Home C ARTERET, N.J. — Kenzie, the hip clothing brand for young women, is making its first foray into home through a licensing arrangement with Duck River Textile, which will preview the design concepts during New York Home Fashions Market in its showroom at 295 Fifth Ave. “Their whole thing is color and being different,” said Joel Bren, who heads marketing. The collection will encompass bedding, decorative pillows, bath accessories, bath rugs and shower curtains. It is expected to launch at retail this fall. “This is going to be a step up in quality — in the materials,” Bren added. “We will also have special packaging.”

Packaging is an area the company has been emphasizing. Its open packaging of window panels attached to hangers is helping to propel its curtain business, Bren said. Duck River’s comforter set business is booming as well. The company recently expanded into the decorative pillow category with a focus on surface interest and merchandising in sets. To accommodate its broadening business, Duck River will soon relocate to a larger headquarters space in Edison, N.J. Last August, it opened a warehouse in China, and it recently expanded its quality control department there. In addition, it has entered several joint venture partnerships with offshore factories, Bren said. HTT

MSLO to Expand Offerings at Home Depot Via Renewed Pact N E W YO R K — Martha Stewart Living Omnimedia and its retail partner for home improvement-related product offerings, Home Depot, have extended their agreement to offer a deeper assortment of Stewart’s branded goods at the chain’s 2,000plus stores nationwide through March 2016. The renewed pact builds on the partnership the two entities originally forged in September 2009. Since January 2010, the Martha Stewart Living line – which now spans multiple product categories, including interior and project paint, outdoor furniture,

kitchen cabinetry, carpeting and bath vanities – has been offered at Home Depot. Under the extended partnership agreement, the line will continue to encompass the existing offerings, as well as a new craft furniture line and a broader array of holiday merchandise. Additionally, the Martha Stewart Living paint program exclusively available at Home Depot was recently relaunched, and now all of the 280 designer colors in the Martha Stewart Living palette can be mixed with Glidden-based paint, including the new Duo Paint + Primer. “Martha Stewart Living has

been a great partner and a natural fit, and the line has tremendous appeal — particularly for women, who represent half of our customers,” said Gordon Erickson, svp of décor for Home Depot. Added Lisa Gersh, president and coo of MSLO: “The Home Depot and Martha Stewart have both inspired a do-it-yourself movement that is enjoying a resurgence in this country. It’s a powerful combination. We’re as excited about this partnership today as we were when it was first announced, and we look forward to continuing to build on our offerings with new designs in new categories.” HTT

IFDA’s NY Chapter to Host Next Network Event March 6 N E W YO RK — The New York chapter of the International Furnishings and Design Association is hosting its next “Cocktails, Conversations & Connections” networking event on March 6. Scheduled from 5:30 to 7:30

p.m., it is set to take place at the Mo Bar at the Mandarin Oriental Hotel, 80 Columbus Circle at 60th Street. There will be a cash bar, and attendees are urged to bring their business cards to “get in

on the best networking in town,” IFDANY said. Interested parties can RSVP or send questions by March 5 via email to ifdanyny@verizon. net or by phone at (212) 6866020. HTT

HOME TEXTILES TODAY IS ON FACEBOOK. JOIN THE CONVERSATION AT FACEBOOK.COM/HTTMAG AND FOLLOW US ON TWITTER @HOMETEXTILESTOD

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> hometextilestoday.com

Rug Companies Keen on Metro Market Week in September BY ALEX LEMONDE-GRAY NEW YORK — The ninth annual Metro Market Week, which bills itself as the area rug industry’s best buying experience, will take place here Sept. 10-13, show organizers announced. Established in 2004 by a group of New York- and New Jerseybased rug wholesalers, Metro Market Week invites buyers to tour the companies’ local showrooms, warehouses and headquarters. According to Metro Market Week organizers, not using a central, off-site location allows vendors to show more products. Companies will show a range of product in different constructions, including hand-knotted, hand-tufted, machine-made and antiques, and at varying price points. “The goal of Metro Market Week is to continue building the annual event into the industry’s premier wholesale market event — offering greater product selection, convenience, cost-effectiveness and excitement to rug buyers from across the country and around the globe,” according to the show’s website. Momeni Inc. has participated in Metro Market Week since the show’s founding. “Traditionally the New York area is the center of rug industry and there are customers that visit this area every day for their purchases,” said Reza Momeni, president of the rug source. “For us it’s natural to participate in such an event once a year.” Also, Metro Market Week allows dealers to take advantage of lower prices on Momeni’s older stock and to see the new merchandise that enters the company’s warehouse on an almost daily basis, Momeni said. Other rug and home textiles markets will run concurrently with Metro Market Week, including Oriental Rug Industry Center of America Fall Market, Sept. 10-13; New York Home Fashions Market Week, Sept. 10-13; and New York International Carpet Show, Sept. 9-11. Complimentary transportation is available from all participating Metro Market Week showrooms, as well as NYICS and the ORICA Building. Also, the annual Metro Market Week hosts special events, receptions, parties and dinners throughout the metropolitan region. Participating Metro Market Week companies include: • Davoodzadeh & Son LLC • Apadana • Atlas Rug Corp. • Banilivy Rug Corp. • Bokara Rug Company • D&K Wholesale • French Accents • Hakim Oriental Rugs • Harounian Rugs International • Kalaty Rug Corp. • Momeni Inc. • Nasiri • Nature’s Loom • Neman International Inc. • The New England Collection • Nourison Industries Inc. • Pasargad • Persian Gallery Company Inc. • S&H Rugs Inc. • Safavieh • Samad • Shalom Brothers Inc. • Siouni • Tufenkian Artisan Carpets • Warp & Weft HTT

2/29/2012 5:08:28 PM


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26

Home Textiles Today

March 4, 2012

News

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MWW Writes the Manual On Domestic Production And Distribution BY WARREN SHOULBERG HENDERSONVILLE, N.C. — While there has been a recent renewed interest in Made in America opportunities, the folks at MWW Solutions have been ahead of that curve for years. The division of longtime textiles and gift resource Manual Woodworkers and Weavers has been offering manufacturing, supply-chain management and distribution services to the home business since the mid-2000s and is generally considered to be one of the largest domestic resources around. Whether digital printing,

cut-and-sew, jacquard weaving, tech support or complete order and distribution fulfillment, the company has a full range of services to offer textiles firms looking for an alternative to overseas options. “With the increases in the costs of doing business in China and Asia, we definitely see an uptick coming in manufacturing in the U.S.” said Nathan Byrd, vp of sales for MWW, which operates a 600,000-square-foot production and distribution facility here. “We’ve signed three nondisclosure agreements in the last week alone,” he said, for companies interested in relocating production to MWW. “They come here to see our facilities and you should see their eyes light up.” Byrd says companies like MWW are particularly suited for the changing global economic conditions because they’ve been doing it for some time and never moved their facilities off-shore. “Companies like ours that kept their infrastructure in place are going to have a huge opportunity.” And those opportunities extend into a wide range of services, with two manufacturing operations especially well suited for the times, he said. The first is the company’s digital printing capabilities, a business it moved into in 2008 and where it is now one of the largest players in the country. Byrd and John Lenihan, vp of marketing, say they are capable of printing on all kinds of fabric, from cotton to polyester, up to 126 inches wide and in runs as small as 200 pieces.

Combined with the ability to recreate colors and patterns that “are virtually impossible to print conventionally,” MMW offers a viable alternative to printing in Asia. And it seems to be paying off. “Our printing business has doubled every year since we started this in 2008,” Byrd said. The other key area has been in weaving, an outgrowth of Manual Woodworker’s core business in throws and other textiles, a business it continues to operate and do nicely in. Byrd said the company has 63 jacquard looms and can weave up to 120 inches wide, making it ideal for everything from decorative pillows to upholstery fabric. But manufacturing is only part of the story. MWW offers third-party fulfillment services, cut-and-sew finishing, EDI, packaging and overall tech support. “We do everything from soup to nuts, from as simple as being a cross-docking facility to EDI for multimillion dollar businesses,” Byrd said. The Solutions operation grew out of Manual’s core business in manufacturing and distribution. The 80-year-old company began as a woodworker for gift items but is most familiar to those in the home textiles trade for its throws and other woven products. “Entrepreneurial companies like us are always looking for new businesses,” Byrd said. MWW will be showing in New York this week as part of Manual Woodworkers’ showroom in 7West. “We really just want to show what our capabilities are so companies can see what we can do,” Byrd said. “Seeing is believing.” HTT

From top to bottom:

• One of the 63 jacquard looms at MWW that can produce wovens for everything from dec pillows to wide fabrics. • MWW Solutions’ 600,000-square-foot facility in North Carolina includes extensive digital printing and cut-and-sew capabilities with the ability to work with wide home textiles products. • The distribution center in Hendersonville, N.C., is capable of supply-chain management from simple cross-docking to total EDI processing.

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2/29/2012 4:57:24 PM


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28

Home Textiles Today

March 4, 2012

News

Springs Gets Colorful with Pantone SPRINGS FROM PAGE 5

channels, according to Edward Cardimona, chief global creative officer for Springs, who gave HTT a sneak preview of the line as it was being set up last week. As showroom visitors enter the Springs space, they will ride up on elevators that tell different color stories and then will come face to face with Tangerine Tango, the Pantone color of the year and the centerpiece of the program. “We are celebrating this color throughout the space,” Cardimona said. The program consists of 14 solid-color sheeting selections, 10 of which are duplicated in duvets, all with a signature color tag giving the Pantone name and number for that particular shade. There are three sheet styles: traditional cuffs, extra-wide contrasting cuffs and wide cuffs with a signature pixelated design. Other top-of-the-bed designs feature wavy stripes, digitized florals and the pixelated motifs, all coordinating back to the core solid-color offerings. On the bath side, 38 colors are available in two different solid constructions, one with an embroidered tone-on-tone Pantone logo on the end. Bath rugs, shower curtains and a broad selection of both resin and rubbercoated bath accessories round out the program. There will be several merchandising twists to the program. One that will be shown on the Springs floor is a prototype vending machine set up to dispense Pantone products with the swipe of a credit card. Cardimona said

Above: Digitized florals are one of the top-of-the-bed treatments offered; others include wavy stripes, solids and pixelated prints. At right: Bath accessories with rubberized coatings in multiple colors make for an impactful display in the Springs Pantone rollout.

it would be an ideal solution for colleges, areas with travelers and pop-up situations. As with many of the new branded programs Springs has been introducing of late, Pantone is designed to go into multiple distribution channels, he said. “Pantone has been blind to tiers and that’s the way we want to do it as well.” The line is slated to debut at retail this fall. HTT

Nourison Names Hannigan Regional Account Exec SADDLE B ROOK , N.J. — Area and accent rug manufacturer Nourison has appointed Allen Hannigan its new account executive for the East Pennsylvania, South Jersey territory. Hannigan worked for 10 years at Shaw Industries. While there, he held sales and sales management positions in the

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company’s home center division, Shaw Living area rug division and the Sportexe turf division. “We are thrilled to add an individual of such high caliber to our team,” said Gerard O’Keefe, Nourison’s vp of sales. “Allen is a results-driven professional, who has a history of

strong achievement.” He will be responsible for managing and developing business. Hannigan will also handle the growing Nourtex brand, comprised of more moderately priced decorative broadloom and runners, as well as the Mina Victory line of decorative accessories. HTT

Overstock.com Offers Reviews, Product Info on New Site S A L T L A K E C I T Y — Overstock.com Inc. late last month launched www.O.info, a new consumer information aimed at helping consumers make better decisions about products before purchasing. “Each product has an overall rating as well as individual user ratings to help make the shop-

ping experience easier for consumers, particularly when deciding among similar products,” explained Patrick Byrne, chairman and ceo. O.info offers in-depth information on a roster of consumer goods, including bedding and bath, home and garden, and furniture among its categories. HTT

2/29/2012 4:48:24 PM


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32

Home Textiles Today

March 4, 2012

News

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High Spirits at Heimtextil Stellar Alliance/Dormisette kicked off the 2012 trade show season by feting its clients during the Heimtextil show in Frankfurt, Germany.

Above: Alen Sands York, Stellar-Alliance/Dormisette, left, and Mario Roman, LLBean. Below: Josef Kolker, Stellar-Alliance/ Wulfing, left, and Rose Campbell, LLBean.

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Left to right: Beata Rauer and Conny Jakubik of Stellar-Alliance/Wulfing; Carmen Herndon, Ballard Designs; Ryan Jones, Stellar-Alliance/Dormisette; Jamie Rainwater and Sara McPhee of Ballard Designs. Below: Alex Ogof, Gilt Groupe, left, and Josh Rosen, Stellar-Alliance/Dormisette.

2/29/2012 4:37:36 PM


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Home Textiles Today

March 4, 2012

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FIRST MONDAY:

Linen Boutique Boosts In-stocks to Meet Demand BY CECILE B. CORRAL D A L L A S — Joanne Walgren quickly found her target customer base – and it found her -when she opened her high-end home fashions shop, Linen Boutique, here in the Highland Park area in 2007. The 2,600-square-foot storefront situated on West Lovers Lane supplies luxury linens to the area’s affluent residents and the well-to-do, college-bound set enrolled at the nearby Southern Methodist University. So much so, in fact, she said, that the store recently had to

expand availability on in-stock basics by double or more. For instance, she said, one high-end sheet set she carries has grown to eight in-stocks from just two a couple of years ago. “We are stocking more than we used to, and we have more things on the shelf for our customers,” Walgren told HTT. “It’s not so much the top of the bed, because people usually want that personalized, and we do that for them. But now we are stocking more sheets, for example, as well as more pillows. My customers more and more want instant gratification, which is why hav-

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“If you want to find sheets that last a long time and feel wonderful, we’ve got them from 200thread-count all the way to 1,000-threadcount. We really run the whole gamut.” —JOANNE WALGREN, Linen Boutique

ing in-stocks has become very important.” This proved particularly true this past holiday season, when more than ever before, Linen Boutique’s carefully planned in-stocks closely met customers’ demand, Walgren explained. “I watch the turns pretty closely and now have it automated so I can keep a minimum on shelf,” she added. “So if someone comes in on any particular day, I can fill that need.” Custom-made pillows crafted on-site also serve this growing need, she said, citing her alliance with The Pillow Bar, a patented producer of side-sleeper, king and queen, and travel pillows that are filled to customers’ personal liking and comfort level. Linen Boutique’s main focus is bedding, and the business is largely led by Sferra Bros. “They are a really great partner, and I carry a lot of their stock,” she said. Other major bedding programs for Linen Boutique include collections from Ann Gish and Matouk. “They are wonderful, and we do very well with [both of] them,” Walgren added. Peacock Alley and Home Treasures are also mainstays. “And then there are a couple of new lines we are looking at picking up, but we’re still waiting for approval.” In addition, Linen Boutique offers bath towels and accesso-

ries from a variety of sources, including Abyss, Matouk, Mike & Ally, Labrazel and others. The selling floor features seven display beds for fashion bedding, plus a twin bed dedicated to down pillows and comforters. The beds feature mixand-match ensembles from assorted vendors “to keep them looking different.” Walgren said one of her store’s signatures is its high-end quality sheeting. “If you want to find sheets that last a long time and feel wonderful, we’ve got them from 200-thread-count all the way to 1,000-thread-count,” she said. “We really run the whole gamut.” Prices for sheet sets are equally broad. “We can sell a sheet set for $200 to $1,800,” she said. “And we offer bath towels that are priced at $60 for a Matouk through $150 for one by Abyss.”

Table linens and kitchen textiles are also part of the product mix, to a smaller degree. Traditional looks dominate the store. Its core customer – about 80% – stems from the area’s wealthier, established households, as well as interior designers serving that population segment. But Linen Boutique also addresses college students at SMU, who comprise roughly 20% of the store’s customer base. For them, she offers some more contemporary, “playful” bedding and bath programs. Most of Linen Boutique’s products come from France, Italy or Portugal, and the bestselling colors for sheets are white and ivory, “although we certainly offer many other colors and looks,” Walgren said. “The good news is that several companies we work with are doing some sewing in the U.S., which is good,” she added. HTT

2/29/2012 5:45:38 PM


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FIRST MONDAY:

1 Sferra Bros. represents Linen Boutique’s biggest vendor with the broadest scope of bedding and bath offerings at the store. Seen here is the Sonya Latte collection. 2 The Pillow Bar is a special custom service available at Linen Boutique. At these kiosks, the Pillow Bar can produce on site a pillow made to a customer’s liking in shape and fill. 4

3 Matouk is another key vendor partner for Linen Boutique, for both the bedding and bath categories. The Lowell bed is one collection the store carries.

4 High-end towel offerings include Sferra’s Bello Malto line.

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2/29/2012 6:22:02 PM


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with Noma and started Holiday II, a division of C&F Enterprises Gallery, an upscale Christmas Inc., is bidding farewell to one of product line. Then, when Holiits founders and the company’s day Gallery was sold to Midwest marketing director, Kay Hughes, of Cannon Falls, Hughes moved as she is retiring after 15 years to Virginia to join C&F as marwith the company and a 40keting director year career in the gift and for the launch of home décor industry. Gallerie II. Over four decades, Hughes Wo r k i n g a t worked on both the retail side “the helm of and with suppliers. She held Gallerie II” for positions at Carson Pirie Scott 15 years, the & Co., Silvestri Corp., Wilton company credits Enterprises and Holiday GalHughes “with its KAY HUGHES lery before she joined C&F success as a leadEnterprises to manage the ing home accesthen-startup of Gallerie II. sories player in the wholesale She started her career as a holiday marketplace,” noted trainee at Carson Pirie Scott Kimberly Haden, marketing & Co. in Chicago and soon communications manager for became a buyer, eventually buy- C&F Enterprises/Gallerie II. ing stationery and trim-a-tree “When I graduated from colgoods, which started her love lege, I expected to be an apparel affair with Christmas. Hughes buyer,” Hughes said. “My first was appointed to the AMC Trim job was in the home store and A Home buying committee and I never left. I have no regrets as made several overseas trips as an I have had the privilege to work adviser. with many outstanding people in Hughes then made the tran- the gift and home décor indussition from retail to wholesale try, both in the U.S. and overwhen she joined Silvestri as seas, and I am pleased to call a buyer and product develop- many of them my friends.” ment manager. After a few years Hughes said she can be conin the housewares industry with tacted through social media Wilton Enterprises, she moved channels LinkedIn and Faceback into Christmas product book. HTT

Sanford Designs to Make High Point Comeback in April HIGH POINT, N.C. — After a three-year absence, throw manufacturer Sanford Designs is returning to the High Point Market with a new showroom open in time for the next edition this April. The decision to return, noted Sanford Design’s owner Peter Rubin, was “an easy one.” “The home accessory market is definitely showing strong signs of recovery,” he said. “That, coupled with the many requests from our customers to show again, was what made my decision simple.” Sanford Designs will be featuring new Made-in-the-USA throws that are constructed from a variety of fibers sourced from around the world. HTT

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2/29/2012 5:09:20 PM


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Legend: Mary Ella Gabler LEGENDS FROM PAGE 5

PullQuote

HTT: How did you get started in the home textiles business?

—BOLDNAME, PullQuoteAttribute

Mary Ella Gabler: I started making some decorative pillows and giving them away to friends after I moved to Dallas in 1966. I had young children, so I wanted to do something at home. In 1973, I created a boudoir pillow and then

“The biggest change I think has been the focus on the consumer versus the way it used to be.” — MARY ELLA GABLER, Peacock Alley

Head 1 XXX XXX FROM PAGE 37

got in touch with Neiman Marcus. I showed it to them and they asked me to do something for their next Fortnight promotion. My first order did well and so I saw the need to do a bedding line for Neiman’s, too. That’s when I established the Peacock Alley name. I named it for the restaurant at the Plaza Hotel in New York City, where I had lunch when I lived there. HTT: If you hadn’t gone into this field, what would you have done? MEG: When I lived in New York in the 1960s — I was born in Pennsylvania — I was one of the first female stockbrokers on Wall Street. But I always thought I needed to do something more entrepreneurial, though I wasn’t trained in design. I had one semester of home economics at school. But I have no regrets about giving up my stock market career. HTT: When did you know you were going to be successful in this business? MEG: I always felt I was going to be successful. If you’re working in a dedicated way, you know it will work. HTT: What single accomplishment are you most proud of in your career? MEG: The first thing I think of is that we have a

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respected brand that the marketplace knows, and that gives me a great sense of accomplishment. I am very proud of what we’ve accomplished.

the retailer before, and while we’ve always tried to support retailers, the consumer is the focus in the market now.

HTT: If you had to do something over, what would it be and how would you do it differently?

HTT: If you could do one thing to improve the industry’s overall business, what would it be?

MEG: I don’t think there’s anything I would do differently. Now, I’ve made my share of mistakes and learned some things the hard way. I might have managed my company differently from time to time, but focusing on specialty stores was the right way for us to go.

MEG: I would say to find a better tool for educating the consumer on the quality that goes into these products versus just the price. This industry makes some wonderful products, but the consumer never hears about them. HTT: What’s your exit strategy?

HTT: What’s the single-biggest change you’ve seen in the industry? MEG: The biggest change I think has been the focus on the consumer versus the way it used to be. Relating to the consumer through the Internet has been a dramatic change. It used to be

MEG: I’m always going to be in place here. My sons — Jason, ceo, and Josh, vp of marketing — have taken over the majority of the business, so I can do product development and design. But I love what I do and I love working with them. I’m not going anywhere. HTT

2/28/2012 3:50:29 PM


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Ellery Launches Charleston Collection NEW YORK — Ellery Homestyles

is unveiling a collection of bedding ensembles and quilts based on the archival textiles housed at the Historic Charleston Museums in the South Carolina city. Ellery is introducing eight bedding ensembles, including florals, botanicals and intricate geometrics. Coordinating window panels and decorative pillows will also be on display in Ellery’s showroom during the New York Home Fashions Market, which begins March 5. “We are pleased to work with Historic Charleston Foundation to bring Charleston’s classic, decorative motifs and style to home fashion products that consumers can enjoy in their own homes today,” said Budd Goldman, ceo of Ellery. Historic Charleston Foundation was established in 1947 as a nonprofit organization to preserve the city’s historical, architectural and material culture.

Louis Hornick & Co. Pops Up at 7W NEW YORK — In addition to seeing accounts at its 38th Street showroom during the New York Home Fashions Market, Louis Hornick & Co. will create a popup showroom at 7 W. 34th St. “It is going to have a fresh, uncluttered look directly facing the Empire State Building,” said Louis “Tripp” Hornick III. “It will display many new fabrics, but only ones we find truly amazing.” In addition, the company will debut its Firefend FR curtains designed for baby and kids. “Those who visit the 7W showroom will get a glimpse of these first-to-market products,” Hornick said. The company’s permanent showroom is located at 117 E. 38th St. HTT

HTT

Williamsburg Touts New Products From Avanti, Royal Heritage Home NEW YORK — Two Williamsburg licensees will show new products based on Colonial Williamsburg motifs during the New York Home Fashions Market, which takes place March 5 to 8. Royal Heritage Home will present five new Williamsburg bedding collections, each with updated and contemporary color and design. Collections include Meriwether, a resist in a textured red with camel; Lancaster, a contemporary embroidered lattice design; Monroe Paisley, a fresh take on a classic

pattern; and two botanical collections, Abigail and Catesby Palm. This is the second Williamsburg introduction from Royal Heritage Home. Avanti drew on inspiration from the Classics II collection of Williamsburg fabrics to create new bath offerings. They include Gainsborough, Luray Pinwheel, Keswick Ribbon, Solomon Seal and a new Garden Images colorway. Avanti launched its first Williamsburg collection last fall. HTT

Ellison Signs Vera License N EW YORK — Ellison First Asia has signed with The Vera Com-

pany, which manages the lifestyle brand created by designer and artist Vera Neumann. Ellison will produce fashion bedding, including top of bed, dec pillows, sheets, quilts and throws. “We are excited to be adding new licensees that will offer highquality product inspired by Vera’s art.” said Susan Seid, president of The Vera Company. HTT

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2/28/2012 4:17:22 PM


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Sinomax-USA Domay Preps New Designs Introduces iAdjust Pillow

MONTREAL — Kitchen and bath

supplier Domay will introduce a large selection of programs during the New York Home Fashions Market this month. The Studio line of licensed artwork designs will feature typography art on laminated cork back, as well as new flexcork and offset print placemats with matching kitchen coordinates.

Coordinates will include Domay’s top-selling Coffee Shop print from artist Maria D o n o v a n . T h e c o m p a n y ’s Gourmet Pro highlights Retro Chic, a hip floral kitchen coordinate with matching oven mitts, potholders and microfi ber kitchen towels. “In this market, our customers continue to look for new and exciting product to spur

their sales, and we won’t disappoint them with our many new product introductions across all our brands, including Gourmet Pro, Hotel, Enviro, Aqua and our exclusive Studio licensed product,” said Jeffrey Bernstein, vp of sales. Domay also got an early jump on market week, which begins March 5, by taking appointments beforehand. HTT

Royal Heritage Home Moves to 261 Fifth Ave. NEW YORK – In time for the New

York Home Fashions Market this week, Royal Heritage Home LLC has relocated its showroom space here to 261 Fifth Ave. Located in suite 402, the new space also accommodates the company’s design studio. RHH said it has already made “extensive renovations” to the space for its official opening next week during market. The company’s New York showroom was previously at 295

Fifth Ave. Krista Hartman, head of Royal Heritage’s design team, said RHH is now able to show its product lines “in a much more intimate, inviting environment with warm shades of neutrals throughout the space and walls of windows for natural sunlight to complement the new LED lighting.” “We are also enjoying the combined space to have accessibility to the design team during customer meetings,” she added.

The 38-year-old Royal Heritage Home — formerly known as Poly-Commodity — is a marketer and importer of home furnishing products. Over the past eight years, the company has dramatically expanded its business through numerous acquisitions, including a bedding ensemble business and a futon cover business. It also acquired Rainbow Linens, Allergy Solutions and Allergy Control Products. HTT

H OUSTON — SinomaxUSA has eight memory foam introductions ready for market week. At the top of its list is an adjustable pillow that features three memory foam components that consumers can add or take out from that pillow cover, depending on their preferences. The iAdjust Pillow is part of the company’s PureBlu collection of odor-free memory foam, and features a contour shape, and a mircrofiber zip-off cover. According to Sinomax, the pillow allows consumers to set their own “standard” in height, softness or firmness depending on how the components are arranged. HTT

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2/28/2012 3:14:32 PM


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7 W Lists New, Open Showrooms for Home Fashions Market Week in March N E W YO R K — Home textiles showroom hub 7 W will welcome nine new tenants as well as the return of the HTT Global Home Show during the biannual New York Home Fashions Market in early March.

Volta NY will take over the 11th floor event space. As interest continues to grow in American-made goods and buyers continue to demand, 7 W New York said it has dedicated this market to their showroom

tenants offering made-in-America wares. They include: • Orian Rugs, Inc., Suite 307 • Apache Mills, Suite 422 • Manual Woodworkers, Suite 525 • M&Z Marketing, Suite

535 • Louisville Bedding, Suite 600 • Alok, Suite 607 • Regence Home LLC, Suite 615 • Anchor Home Products,

Suite 621 • Louis Hornick & Co., Suite 813 • Tag, Suite 904 • Creative Bath Products Inc., Suite 1000 • The Stupell Home Décor Collection, Suite 1029 • New permanent and expanded showrooms include: • Apache Mills, Suite 422 • Louisville Bedding, Suite 600 • SL Home Fashions, Suite 735 • Kalaty Rugs, Suite 807* Each of the new and expanded showrooms will host an official ribbon cutting ceremony during market. Kalaty Rugs will have their ribbon cutting on March 13, when they host their grand opening party. Temporaries include: • MindsinSync, Suite C102 • CMN International, Suite 520 • Al Abid Silk Mills, Suite 528 • Louis Hornick & Co., Suite 813 • Gul Ahmed, Suite 822 • Town & Country Pillows, Suite 924 • Beco Industries, Suite 933 • Zenith Products, Suite 1021 • SouthCoast Home, Suite 1035 HTT’s Global Home Show will be located in Suite 1015, where attendees will find the following collection of fashion forward resources: • Al Karam Towel Industries (PVT) Ltd • Al Karam Textile Mills (PVT) Ltd • The Bombay Dyeing & Manufacturing Co. Ltd • Marwah Corporation • Markroteks Textile LLC • Modlifestyle HTT

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2/28/2012 3:34:54 PM


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1. The Rome pattern from the Wellington & Castle Purple/Ashley McBride collection by Miracle Sleep uses interlocking ruby blocks to create an Oriental design on the seven-piece comforter set. 2. Royal Heritage Home introduces five new Williamsburg bedding collections, with updated colors and designs including a contemporary embroidered lattice design called Lancaster.

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3. This pale damask from Al Karam Textiles highlights this elegant bedding ensemble.

6. Penthouse from Bellino is made in Italy with 300-threadcount 100% Egyptian cotton sateen.

4. Ellery Homestyles, under the Vue by Ellery brand, introduces Olsen comforter mini set collection, a queen size quilt fabricated in 100% cotton.

7. The Joseph Abboud Continental Living Bedding collection by Sam Salem uses distinguished details, such as pleating and embroidery, to highlight Turnberry bedding, shown here.

5. Mytex introduces Prairie Stripe, a chenille jacquard stripe that reverses to a paisley design.

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1. A mélange of rainbow colors in Indo Count’s Ombre Retreat bedding has subtle woven textures, along with a modern look. The program coordinates a sheet set and coverlet. 2. Lawrence Home Fashions introduces Delfina to its Maison de Vie collection. Turquoise and chocolate flocking cascade over a silvery gray ombré ground on 100 percent cotton fabric.

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3. C&F Enterprises’ new Dandridge Botanical collection is inspired by several botanical prints from Colonial Williamsburg. Named in honor of George Washington’s wife, Martha Dandridge Custis Washington, this quilt features hand-drawn botanicals in black and white.

5. Jenny George Designs presents Fiona, a seven-piece comforter set featuring delicate floral embroidery and ribbed pleating in shades of sage and cream.

4. Elegance is a 12-piece cotton bed in a bag ensemble being introduced by the Marwah Corporation. The set features a scroll pattern in deep lavish purple and silver against a white background.

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1. Home Fashions International drew inspiration from the world’s fourth-largest island, Madagascar — located off the southeastern coast of Africa—in creating this new eponymous top-of-bed collection. 2. L’Amour Eternel features unique bedding sets from Triangle Home Fashions that share a similar wedding gown design. Lucia has been created with soft luxurious Charmeuse, which is accentuated with hand-constructed flowers.

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3. With influences drawn from the social media, Universal Home Fashions presents Manor Hill. The blue color palette is enhanced with embroidery with a small pixel stitch, and horizontally pieced details. Applique and embroidered decorative pillows add the finishing touches.

5. South Coast Home is launching a new line of bedding that embraces a variety of designs in sophisticated and elegant themes that mix and match and employ assorted embellishments.

4. Stellar Alliance/IBENA presents the Mixed Window Pane line of bedding made of 100% pima cotton flannel for pillowcases, shams and top of bed.

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1. Francesca from Sleepwell features a freshly colored French provincial look. Top of bed features large-scale floral in typical colors of yellow, red and pink with celery green leaves on a white ground. It reverses to multicolored stripes with ric-rac ribbons. 2. Textrade International reaches a new Crescendo with this rust-and-orange floral embroidery bedding ensemble on a deep brown background and accented with sequins. The construction is 190-count cotton percale.

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3. Florence reversible six-piece Floral and Bird set from Duck River Textile includes one reversible comforter-overfilled, one bedskirt, two reversible pillow shams and two decorative pillows.

5. One of the print collections from Divatex this market features Elsa, an intricate design made from 100% cotton in an array of earth-tone colors.

4. WestPoint Home’s Modern Living is a new collection of fashion bedding featuring Highland Park, which reflects a soft, modern style incorporating natural elements in a dusty soft palette.

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1. The Rampage Home collection by Sam Salem brings fashion to the young woman’s bedroom. Medallion is one of the new printed patterns, shown here in a vibrant pinkberry colorway, is also available in a rich cocoa. 2. Saro’s Monroe Bedding Collection offers cocoa, blue, sage, pewter, white and mocha color choices in 100% cotton.

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3. Famous Home is expanding its Essenza bedding line with the Milena collection, which gives a fresh perspective to traditional floral-and-plaid combinations. This purple, oversized pattern of roses reverses to a bold plaid.

champagne poly-chenille fabric and a bronze iridescent taffeta that is quilted and shirred and accented with bronze-metallic embroidered elements 5. Revman adds to its Steve Madden collection with Betsy, a painterly floral paired with a watercolor stripe sheet.

4. Newport Layton Home Fashions’s Tivoli comforter interprets traditional Old World design elements onto a

2/27/2012 4:14:55 PM


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1. Universal Home Fashions presents Isabella, a contemporary resin bath ensemble. This collection features a hammered textured finished in a high gloss white. 2. Carnation Home Fashions introduces a line of fauxfur-trimmed shower curtains. The featured patterns include Felina (shown), which includes a rich brown sable attachment.

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3. Divatex creates an animal skin jacquard border with solid color diagonal ribbed body that is decorative and functional at the same time. 4. Splash Home’s Ruban Collection uses crisp blue tones and deep chocolate on the shower curtain to complement the toothbrush holder dubbed Mass and the multipurpose laundry hamper called Kiev.

5. Towellers Limited introduces a collection of 100% cotton towels woven into two-ply terry fibers. 6. The Mat for the bath from Sleep Innovations is designed with its premium memory foam, offering a cushioning experience while relieving pressure points underfoot. Available in three sizes and colors that include mocha, spa blue, sandy shore, chocolate brown, misty green and gardenia white.

2/28/2012 2:58:24 PM


TRIDENT LIMITED India Office: Sanghera - 148101, Punjab, India. Tel: +91-161-5039999, 2304000; Fax: +91-161-5038800,5039900 www.tridentindia.com US Office: 295, 5th Avenue, Suite 1112, New York, 10016. Tel: 212 684 6342 / 6304; Fax: 212 684 6303. E-mail: towels@tridentindia.com

Trident_March4th_Issue.indd 1

2/13/2012 11:31:25 AM


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1. Home Source International’s Conde Nast 40-inch-by70-inch beach towels are reproductions of archival covers from The New Yorker, Mademoiselle, House and Garden, Vogue and Gourmet magazines. 2. Home Fashions International is building its shower curtain line with this novelty look, Fun Floral. 3. Lamont Home’s new Berkley bath accessories collection, which comes in the natural and brushed chocolate

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colorways, features a handwoven water hyacinth wrapped on a powder-coated metal frame with white ceramic inserts. 4. Hotel by Domay offers vinyl bathtub mats. An extra-long 32-inch length provides more tub coverage, and suction cups secure the mat to the tub floor. It is available in bamboo green, ocean blue, ultra clear and pure white.

5. The Mandarin bath ensemble from Cobra Trading/ Espalma is available in oversized bath, hand, wash, bath sheet and tub mat. Tango Tangerine is among eight fashion colors.

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1. Kassatex said it drew inspiration for its new Provence ensemble from both the chevron and linen trends emerging in the marketplace. The collection’s face is designed with an updated chevron-style texture while the back of the towel is full terry. It comes in four colorways. 2. Famous Home’s May Medley, seen here in the taupe/ cream colorway, is a Waverly-branded floral toile. 3. Bacova Guild’s Mountain Lodge bath coordinate

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group brings the outdoors inside with its woodsy motif. Components include a transfer-printed polyester shower curtain, carved resin and wood accessories with handpainted motifs, embellished towels trimmed with faux suede and embroidery, and a transfer-printed nylon rug. 4. SARA Textiles offers specialty jacquard collections, tencel cotton towels, bleach-safe towel collections, highend embellishment towel collections and new beach collections.

5. Bardwil Linens celebrates each of the 12 days of Christmas with a holiday bath ensemble collection. Printed in a painterly fashion, the 100% cotton-sheered terry towels and polyester shower curtain feature fanciful illustrations representing verses of the popular Christmas carol.

2/27/2012 2:20:40 PM


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1. Pendleton brings one of its oldest blanket patterns and Native American style to the jacquard bath towel collection, suitable for a ranch house or urban loft. 2. The Hampton shower curtain collection from Duck River Textile is 100% polyester and offered in an elegant assortment of colors.

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3. Greenland Home Fashions introduces the Coral Blue cotton shower curtain, featuring shades of blue and green printed on a soft white background that turn the bath into an undersea retreat.

5. Saro’s Fleur-de-Lis line comes in natural, ivory and black, and offers embroidered and hemstitched guest towels.

4. Damask-sculpted bath ensembles from Chortex are 100% combed cotton and available in washcloths, hand towels, bath towels and bath sheets.

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1. Textrade International’s embroidered Gold Leaf offers a formal look for dining. Made of gold metallic yarn on a matte cotton base, the collection comes in runner sets. 2. C&F Enterprises is introducing its floral-and-stripe reversible springtime Laney collection. Its garden bouquet-inspired patterns and color schemes are interpreted on placemats and napkins, seen here.

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3. Klear Vu presents Wandering Branches, a contemporary chair pad in warm tones of red and brown. 4. Alpha Home Fashions’ Bloomington collection spans table runners, placemats and decorative pillows that are embellished with floral ribbon embroideries. Designs include Ruby, Lilac and Celadon, seen here.

2/27/2012 2:37:39 PM


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1. Lamont Home brings tangerine, watermelon, grape and lime to the table with its juicy Bright collection of woven PVC placemats. 2. Galway from Lintex Linens is a 100% polyester linenlook tablecloth with wide leno weave bands embellished with satin stitch embroidery. It is available in all standard sizes and natural linen color.

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3. Trendex Home Designs makes Poetry with the new floral damask collection of table linens. Made of 100% polyester, all of the components — placemats, napkins, runners and tablecloths — feature metallic thread highlights.

4. Domay presents the Gourmet Pro Retro Chic collection, featuring heavy-quilted, 100% cotton oven mitts, braided trivets and microfiber kitchen towels. Flower-power colors include pink, purple and lime green.

2/27/2012 2:40:18 PM


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1. Elrene Home Fashions sets the table for the holiday with its new Christmas Cardinals collection, which spans vinyl tablecloths, vinyl placemats and kitchen textiles.

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2. Home Fashions International is building its table linens program with new looks, such as the Windmill and Traffic patterns, seen here, that coordinate with new decorative pillow styles.

3 Colored embroidered maple leaves from THRO on solid placemats add visual interest to any table during the autumn season.

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RUGS

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1. Sunham Home Fashions brings its new Textaline collection of accent rugs to the kitchen — and anywhere else in the home. These rugs feature a woven surface laminated to foam backing for comfort underfoot. 2. Bacova Guild’s Blue Stripe is among the company’s new assortment of Stand-Soft memory-foam accent rugs.

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3. Surya Inc. is touting its Artistic Weavers line with several design and construction additions, including new hand-tufted styles made in India of 100% wool. 4. Ebisons Harounian Imports calls its new collection of French Auboussoninspired area rugs Versailles. These Nepalese handmade pieces are constructed of wool and silk.

2/27/2012 2:46:52 PM


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1. The Highlands Collection from Mohawk features a new collection incorporating six different yarn systems with multiple levels of luster. The proprietary high/low construction offers the ultimate in durability and softness underfoot. 2. Nourison attempts to reach an ideal state with its Utopia

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collection of poly-acrylic-made rugs from China. Designs are abstract and interpreted in muted gray and chrome colors. Accent, runner, and area sizes are available.

4. Rizzy Home’s new Anna Redmond rug is a 100% wool hand-tufted product made in India. It comes in accent through area rug sizes.

3. International Textile Manufacturing’s new Ultra collection of braided accent rugs comes in both solidcolored and striped styles.

2/27/2012 2:53:57 PM


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1. RR Design Concepts offers Crate Mat Scribble, which has a 100% polyester velvet shell and is filled with microplush for comfort.

3. Triangle Home Fashions presents a selection of decorative pillows with embellishments that include appliquĂŠs, hand embroidery and laser cuttings.

2. Alpha Home Fashions is introducing Koko, a collection of fun and fancy decorative pillows available in two coordinating styles. Colors include ebony, chocolate, sand and ivory, seen here, as well as others. Placemats and runners are also available.

4. Textrade International’s new Bamboo Stripe collection encompasses embroidered pillows featuring patterns derived from bamboo grooves. Available colors range from pastels to neutral midtones.

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5. Arlee Home Fashions offers mix-and-match stories of chenille-made looks in decorative pillows. Seen here are Greta, embossed velvet in a large-scale floral pattern; Quantum, a casual geometric; Ashby, a textured zigzag; and Shelton, an Aztec-inspired stripe.

2/28/2012 3:00:41 PM


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1. American Mills is showing Italy by Lava, a feather-filled watercolor scene printed on textured polyester fabric. It is made in the United States.

3. Greenland Home Fashions introduces a line of pet beds that coordinates with its bedding collection. The Katy Pet bed features a soft, quilted top.

2. The Lock & Key pillow collection from THRO features a touch of sequins and beading, providing a modern twist to this jute collection. Natural fiber colors create the background with simple, oversized black prints.

4. Peking Handicraft’s newest Trina Turk pillow features an overblown flower on a natural linen ground.

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5. Caldeira USA takes its signature velvet looks to the next level with a new yellow-and-gray collection that includes the floral print Leopard, Retro Blocks, Dragonfly embroidery pillow, Rigid Stripe and Wavy Stripe — all of which marry to the solid Chunky throw.

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1. Newport-Layton Home Fashions takes its decorative pillows on a bon voyage with a vintage postcard-inspired collection, which includes London’s Big Ben and the French Carte Postale, both made of 100% cotton. 2. Saro’s D’Vine pillow collection encompasses embroidered and printed designs drawn from nature, like these bird and butterfly patterns interpreted in soft, livable shades.

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3. The new cotton velvet decorative pillows from Jenny George Designs, shown in the camel colorway, also are available in wine, soft black and forest. They come in a 20-inch square shape and a zippered removable shell.

4. Home Fashions International has created a chic black-and-gray color story that incorporates different fabrications, such as the oblong leather pillow at the front that marries to the three chenille styles in the back — the geometric Windmill, the structured stripe Fountain and the zigzag Traffic styles.

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PILLOWS, PADS, BLANKETS & THROWS

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1. Zambaiti presents the Victoria blanket, made of lambswool and finished with a jacquard woven ribbon. It is available in eight colors and twin, full, queen, and king sizes.

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THRO turns a delicate design into a glamorous throw. It’s black, and is 100% polyester micro-plush. 3. Textrade International takes a classic approach with its new Square Quilt. Made of 400-count cotton sateen.

4. PrimaLoft and its bedding licensee Downlite announce the introduction of several utility bedding products, shown here.

2. Adding a touch of sequins to the Birds collection from

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1. The Goldstruck blanket from Stellar Alliance/IBENA is made of 80% cotton and 10% polyester, and comes in throw sizes made to fit twin, full, queen and king beds. 2. Kennebunk Home heads to the great outdoors with the introduction of Cabana. This domestically knit throw is engineered for durability with anti-microbial and mildew resistant qualities in three attractive colors.

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3. Saro’s Plush Design collection features natural colors and includes a 50-by-60-inch throw. 4. Blue Ridge Home Fashions introduces the Tencel down alternative comforter filled with the premium downlike Duraloft polyester fiber, made from renewable eucalyptus through an eco-friendly process.

5. Protect-A-Bed showcases the waterproof luxury mattress protector this market. Merging Tencel with Protect-ABed’s Miracle Membrane, the result is a smoother, cleaner and drier sleeping surface.

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EXTRALIFE


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1. Colorful, fun and funky throws from pur cashmere highlight their collections this year. 2. S.S. Dweck’s reversible faux-fur blanket is available in five colors: chocolate, camel, white, black and wine. 3. Lamont Home’s new Woven Jacquard blanket is available in the gray/white color combination seen here, as well as in white, ivory, blue and sage. It is constructed of an 80% cotton and 20% nylon blended fabric.

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4. Northwest presents a 46-inch-by-60-inch NFL/Disney super-soft micro raschel throw with a full-color Mickey Mouse in a New York Giants uniform. 5. Pacific Coast Feather Company expands its collection of Memory Fiber products with the mattress pad, seen here.

2/27/2012 3:37:36 PM


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1. Soft-Tex B & B Collection by Nature’s Rest provides a fiber/feather blend fill for comfort and support of fiber. The topper features a 300 thread count 100% cotton cover with a 1-inch woven stripe surface fabric. A baffled box stitch pattern keeps the fill from shifting and gusseted sides add end to end support.

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2. Manhattan Kids’ new Luxury Mink Boston throw employs a style that can add glamour to a room — or the people in it. Made of lightweight polyester, it features a lush faux-fur trim. It is available sizes are 50-by-60 inches and 50-by-70 inches.

3. The Heroic Chief blanket from Pendleton for DwellStudio features a striking silhouette of a Native American chief as the central image of this circa-1920s design. 4. Inspired by a faraway coastal paradise, the Brisbane Stripe Throw from Greenland Home Fashions combines wavy streaks of blue, lime and sandy beige.

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1. These easy-slide Herringbone grommet panels from Duck River Textile feature a classic textured jacquard fabric, available in matching pair panels.

3. Arlee Home Fashions’ Bristol panel comes in a chenille jacquard fabrication. Its leaf pattern is woven into a textured solid ground for dimension.

2. Versailles Home Fashions presents the outdoor bamboo curtain with patented easy glide ring top panels. The water repellent finish is ideal for sun porches, patios, and gazebos.

4. Elrene Home Fashions’ Sutton drapery is a modern diamond grommet-line panel and also includes a grommet waterfall valance. It is made to go with the Beekman rod-pocket striped Lurex sheer panel and with the San Marco window jewelry collection.

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5. Vue by Ellery Signature Curtain Collection from Ellery Homestyles presents Zarina window curtains. The elegant, large scale woven jacquard damask in Patina has a blue base with a golden raised jacquard pattern that coordinates with any traditional room décor.

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1. Softline combines two traditional looks — Nicolette is a sheer with a detailed chain embroidery leaf motif and available in five colors, while Hutch is a textured, ribbed stripe organza, available in four neutral colors.

3. With a focus on casual looks in the window category, Universal Home Fashions is displaying Roscoe, a textured chenille. The palette was drawn from Tuscany, while the grommets help give the panels an updated feel.

2. Home Fashions International is showing the new Astoria window treatment, an embroidery style on silklike fabric. A grommet panel, Astoria drapes can be paired with the coordinating Astoria Sheer.

4. The panel shown is called Violetta, from Triangle Home Fashions. Embroidered all over with sequins, Violetta has a unique knitted fabric that gives the effect of being a sheer.

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5 This window program called Jardin from Commonwealth Home Fashions depicts a vibrant printed burnout garden-inspired pattern interpreted on organza.

2/27/2012 3:48:56 PM


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1. S.S. Dweck’s Trendy Teen collection presents the Love & Peace quilt with a matching pillow sham. 2. New from Greenland Home Fashions’ Just for Kids collection, Gabby features stylized flowers combined with polka dots, pink gingham and solid color stripes to create

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a cheerful display. Reverses to a fancy floral print for two looks in one. 3. The Bright Mink collection introduced by Ellery Homestyles incorporates the dazzling tangerine tango color. Made of super soft faux rabbit fur with a micro

mink border detail and reversing to micro mink, the collection includes soft, cuddly and fashionable throws. 4. Saro’s Fringe baby blankets come in ivory, pink or blue and are 100% cotton.

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5. Ginsey is offering an eco-alternative to sandwich and snack storage with its new Wrap-N-Mat, a reusable product that not only stores food but unwraps into a placemat. The patented design is currently offered in three sizes and several patterns. 6. Domay introduces its double-sided sherpa baby throw, gift-packaged with a pearl color satin ribbon and hanger.

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7. Kassatex is expanding its Bambini line of juvenile bath coordinates with the new Dino Park collection. It includes Egyptian cotton bath towel ensembles that come in two styles — an allover jacquard and a solid embellished — as well as matching accessories made of resin and featuring whimsical dinosaur motifs, and a 100% cotton printed shower curtain.

8. Lawrence Home Fashions introduces Sasha to its Restrickted collection — a bold, Suzani print on a purple ground. Decorative pillows are embellished with felt appliqués and embroideries. 9. Lamont Home brings the wild into kids’ bedrooms with its new animal-patterned Jungle collection, made of 100% cotton chenille.

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1. Shaw Living is complementing Tommy Bahama’s Ocean Club and Road to Canberra home collections with several new designs in tribal, ikat, Greek key and suzani themes — the latter seen here. These rugs are machine woven in the United States with Shaw’s own “EverTouch” recyclable nylon. 2. Karastan is expanding its Carmel collection with the addition of Portola Sage, a lush garden-inspired pattern featuring earth-tone philodendron leaves nearly blanketing an ivory field that is framed in a simple solid ivory border. Made in the United States, this new rug is woven on Wilton looms of two-ply nylon yarn. 3. Nourison offers an alternative to wool rugs with its new Rainforest collection of hand-tufted, 100% polypropylene indoor/outdoor rugs. The rugs, which are made in China, feature contemporary, bold, oversized floral and leafy patterns on a variety of background colors. 4. C & F Enterprises is offering its own brand of “fun in the sun” with its new collection of washable rugs called Parfait.

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Peking Handicraft Inc. is in bloom with its new Flower Vase accent rug, made of 100% wool and cotton on a hooked construction.

2. Couristan uses natural fibers and dyes to produce its new handmade Azari rug, the latest addition to the company’s eco-friendly Chobi collection of 100% hand-spun and hand-knotted rugs. 3. Company C’s new Fly Away rug is adapted from a vintage fabric and features colorful larger-than-life butterflies that sparkle against an un-dyed ground. The butterflies’ wings are enhanced by a mix of hooked and tufted textures as well as novelty high-twist yarns. 4. Jaipur’s new Alsace rug seen here in the antique white ashwood colorway is from the Poeme collection.

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1. Harounian Rugs International is launching its Destiny collection of wool, cut-and-loop rugs machine-made in India. It comes in six designs and colorways, like this scroll black-andwhite style. 2. OW/Sphinx’s new Revival collection pairs easy care with fashion. These machine-made rugs feature an over-dyed look in washed shades of aqua, plum, crimson and neutral grays interpreted on vintage Persian styling. 3. Kas is introducing Meridian, a collection of 100% UV-treated polypropylene rugs designed for outdoor/indoor living. The construction is both high/low and multi-textured with space-dye techniques. Seen here is seafoam; it is also available in mocha and saffron orange colorways. 4. Homefires and artist Mossy Brook have created the new Painted Rain Forest collection of hooked indoor/outdoor area rugs. The designs feature happy colors to help create a welcome setting in living spaces.

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“Orian Rugs is an innovative leader in the fashion business, via mac hine-made woven area rugs. We love their story; all products distributed in North America are 100% made in the U S A ; operational in Anderson, South Carolina for over 30 years; a zero-landfill manufacturing facility where all waste is either reused or recycled into other products. That’s what leaders do - they innovate, grow and lead.”

Gordon Freeman Executive Producer of “World’s Greatest!...”


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1. Kalaty Rugs’ new Gramercy collection is handcrafted on a Lori loom and is made of 100% wool and bamboo silk. 2. Central Oriental honors its home state of Rhode Island with a new U.S.-made collection of area rugs named after the capital, Providence. These pieces employ an extensive double point and drop stitch construction and are made of 100% heat-set polypropylene. The Marquette Black design is seen here. 3. Momeni draws its inspiration from nature for its new Summit collection, seen here in the sand colorway. These 100% polyester rugs are hand-hooked and feature bold floral and ethnic patterns. 4. cmi beckons Brooklyn with a new collection named after the NYC borough. These oval-shaped rugs are flat braids that are made of 100% polypropylene and feature the company’s Cablelock construction.

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2/27/2012 6:51:31 PM


STILL MADE IN THE USA AT MOHAWK HOME, WE KNOW THAT EVERY MOMENT OF EVERY DAY IS AN OPPORTUNITY TO MAKE OUR COMPANY GREAT. WE’RE PROUD OF WHAT WE DO AND THE PRODUCTS WE MAKE.

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1. Creative Touch Design Studio is introducing the Modern Sari collection of silk rugs that are hand-knotted in India and come in plain and ikat designs. 2. Capel Rugs’ newest ikat-themed hand-tufted rugs are called Pow Wow, not inspired by Native American meets but rather “the power of ikat designs to wow.” 3. Ebisons Harounian Imports’ in-house design team has developed a new collection of handmade rugs that are produced in China of 100% viscose. 4. The Rug Market is introducing the Astra Gray collection, and adding it to its Ecconox line of value-priced rugs. Seen here in the floral gray colorway, Astra pieces are hand tufted of wool and viscose and are made in China.

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2/27/2012 6:51:48 PM


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ATLANTA Americasmart 3-F-3

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BEDDING ALUXE HOME New York (212) 643-1150 Aluxe’s sheet and duvet sets are 350-thread-count, 100% Egyptian cotton, available in all sizes in three jacquard patterns (Solid Stripe, Solid Diamond and Solid Plaid) as well as Solid Percale. Sets include flat, fitted and two cases (one for twin and extralarge twin). Duvet cover sets include cover, bed skirt and two shams with 5-centimeter flange. Colors include white, bone, hearth, stone, moss and iris.

AMERICAN MILLS Griffin, Ga. (770) 228-3010 Created for American Mills by Alisa Shapard, the lava quilt collections are inspired by nature, and have unique designs and hard-to-miss colors. A few of the new sets in allover prints on cotton include Garden Splash in crushed violets, burnt orange and blue with a bold stripe back in crushed violets. Blooms is on cloud cream in tourmaline, carafe, blue, and dried tobacco backed with ticking stripe in tourmaline. Petals is backed with a cabana stripe in henna, almond and peacoat. Floral Sketch comes in vanilla and imperial blue. Feathers is backed with a freehand chevron stripe in bright gold, carafe and rumba red.

AQ TEXTILES New York (212) 564-1597 The new bed-in-a-bag packaging concept utilizes a fashionable Eileen West signature fabric tote bag. Complete bed ensemble offerings include a 100% cotton damask stripe sheet set/duvet cover set or coverlet set/sheet set in a range of patterns.

C&F ENTERPRISES Newport News, Va. (888) 889-9868 Dandridge Botanical is inspired by several botanical prints in the collection of Colonial Williamsburg. Named in honor of George Washington’s wife Martha (nee Dandridge Custis) Washington, the C&F quilt features hand-drawn botanicals in black and white. Nottingham is a stone neutral quilt with lime green and yellow accents in its oversize Jacobean florals. Oceana Paisley is C&F’s new bedding by fabric designer April Cornell. The color scheme is

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blue, turquoise and sea green with paisley swirls across the quilt. Bright-striped Euro shams and a dust ruffle frame the design. Historie de la Mer is a romantic interpretation of antique sea life drawings on a sand-colored quilt. Driftwood brown, coral turquoise and sand dollar white make up the palette here for a sleepy seashore respite.

ELLERY HOMESTYLES New York (212) 684-5364 Ellery Homestyles, under the Vue by Ellery brand, introduces the Olsen Comforter Mini Set Collection, a queen-size quilt fabricated in 100% cotton with innovative decorative pillows. The engineered pattern layout with a monochrome print has a Bohemian vibe. The graphic appeal of Olsen is accented with pops of multicolor jewel-tone embroidery. Texture is carried throughout the collection with appliqued and embroidered coordinates and the faux-suede decorative pillow, which adds flair.

HOME FASHIONS INTERNATIONAL

Market Intros

includes one flat sheet, one deep-pocket fitted sheet and two pillowcases. Constructed of 350-thread-count 100% cotton, these sateen sheets feature a tonal polka dot print on a warm green background.

REGENCE HOME New York (212) 967-2014 Regence is introducing six patterns in cotton chenille bedspreads. They are available in three traditional solid-color additions and three multicolor patterns. Building on its Wellesley Collection, Regence is also showing a new construction of dye-based cotton bedspreads. Cotton blankets employ new weaves and colors at all price levels.

SOUTH COAST HOME Irvine, Calif. (714) 724-1340 South Coast Home brings innovative designs and beauty into bedding, decorative pillows and throws. South Coast Home focuses on comfort with its fabrics.

TRADITIONS BY PAMELA KLINE

New York (917) 554-3704 The Brights sheet sets are 200thread-count sheets available in four colors: fuchsia, lime, teal and orange.

Claverack, N.Y. (518) 851-3975 Rustico is one of six bedding ensembles being introduced for spring. The linen ticking duvet cover and shams are washed and softened. The ticking stripe is complemented by a printed ikat on 100% cotton in earth tones of muted gray and soft taupe. The 320-thread-count Egyptian cotton percale sheets feature a linen trim. The clean white-washed Louisa boutis style matelasse can be tossed into the washer and dryer.

J.R. UNITED INDUSTRIES

WESTPOINT HOME

Miami (305) 933-7100 The company is unveiling a new line of luxury soaps, lotions, gels and fragrances to complement its solid-colored and jacquard upscale bath towels.

New York (212) 930-2561 WestPoint Home’s Modern Living is a new collection of fashion bedding. Showcasing close to 25 bedding ensembles, the product categories include topof-bed, sheets, decorative accessories, throws and quilts. Three of the seven lifestyles to be presented at market include Highland Park, which reflects a soft modern style, incorporating natural elements in a dusty soft palette. Sausalito is represented by earth tones and cozy textures. Ikat Paisley boldly describes a modern take on a worldly aesthetic by mixing trend patterns and expressive colors.

New York (864) 649-2724 Home Fashions International drew inspiration from the world’s fourth-largest island, Madagascar — located off the southeastern coast of Africa — in creating its new top-of-bed collection.

JENNY GEORGE

MARWAH CORP. New York The Elegance bed-in-a-bag set from Marwah includes one comforter, bedskirt, two shams, two decorative cushions, two Euro shams, deep-pocket fitted sheet, oversize flat sheet and two pillowcases. The scroll pattern is in deep purple and silver against a white background. The Dubai polka-dot-print cotton deep-pocket sheet set

BATH

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KASSATEX

New York (212) 944-1870 Bardwil and longtime licensing partner Lenox are celebrating “The 12 Days of Christmas” with a collection by the same name. Interpreted in a cheerful design, this bath ensemble takes its cues from the carol, and depicts the characters and themes from the verses for each of the holiday’s 12 days. The towels are printed on 100% cotton sheared terry and the shower curtain is printed with a red border on a water-repellant polyester for easy care.

New York (646) 367-8686 The new St. Germain is a fashion-solid bath towel program that Kassatex produced in Turkey. It is woven with long-staple Mesopotamian cotton, and is absorbent, has a soft hand and features a spa-inspired palette of eight colors. Provence draws its inspiration from the chevron and linen-look trends. The face of the towel is designed with a chevron texture while the back of the towel is full terry. Kassatex said it has updated the chevron aspect by adding a horizontal pleated endhem treatment. Provence towels are available in four colors. Vizcaya is a sophisticated mercury glass bath accessory collection that includes a waste basket, tissue container, lotion bottle, soap dish, tumbler, toothbrush holder, tray and cotton jar. Aspen mimics the look of horn, achieved via a handpainted technique on resin and sealed with a lacquer handpainted finish.

CARNATION HOME FASHIONS

PENDLETON HOME

Newburgh, N.Y. (845) 566-1400 Carnation is introducing a line of faux-fur-trimmed shower curtains. The featured patterns include Felina, which includes a mixed-skins print polyester body with a rich brown sable-look fur. Other patterns in this collection are Savanna (zebra-print polybody with black sable-look fur trim); Serengeti (white poly-body with zebra fur trim); Panthera (gold poly-body with tiger fur trim); Zuri (ivory poly-body with cheetah fur trim); Sheena (chocolate poly-body with leopard fur trim); and Sable (leopard print body with black sable fur trim). All curtains come with EVA liners and are machine-washable.

Portland, Ore. (503) 535-5416 One of Pendleton Home’s oldest blanket patterns brings history and Native American style to baths from ranch house to urban loft. The design was created in the 1920s to celebrate the heroism of the Nez Perce leader, Chief Joseph. The products are 100% cotton. Available in bath, hand and wash towels. Colors include navy/white; gray/ white; black/scarlet; maroon/ bamboo; brown/taupe; and turquoise/copper. These blanket patterns are recreated in super-sized towels for beach, poolside or hot tub. Thirsty cotton velour is an ideal canvas for Pendleton Home’s Native American-inspired designs. Sheared on one side for softness, looped on the other for absorption. They are 100% cotton and 40-by-70 inches.

AUSSINO New York (212) 213-8838 Aussino introduces a collection of jacquard designs inspired by mosaic tiles. The embroidered open-stock towel program continues to grow with four different series over the next six months. This collection will deal with more everyday designs but each series will be of the seasonal color palette.

BARDWIL LINENS

DIANE ADAMS New York (212) 380-8916 The Diane Adams collection introduces shower curtains, ceramic bathroom sets with matching wastebaskets and light switch plates, as well as a new line of towels for bath and pool.

DUCK RIVER TEXTILE New York (212) 679-2980 The Hampton shower curtain collection is 100% polyester and offered in an elegant assortment of colors. The fabrication detail is blended with four bands of color.

REGENCE HOME New York (212) 967-2014 The company is showing a new microfiber technology and yarn structure called Cashlon, which is being positioned as softer, brighter and bolder. New cotton fíber products span reversible, single-faced and latex-backed bath rugs, including two new designs made in Regence’s own basket-back knit-

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ting collection. In a microfiber, Capri and Florence are two new patterns being offered in a sheared construction. Cannes is a new microfiber jacquard. Como is a new microfiber shag that coordinates with a tweed style.

SARO Glendale, Calif. (818) 846-3314 Saro’s Fleur-de-Lis line comes in natural, ivory and black, and offers embroidered and hemstitched guest towels.

March 4, 2012

Riviera, a 100% cotton double-faced waffle/terry kitchen towel in 10 colors, coordinates with the all-terry Popcorn kitchen towel. The four-gauge vinyl tablecloth featuring a new lilac pattern is available in all standard sizes and placemats. Lintex is also launching Harvest and Christmas jacquard and dobby patterns, available in all standard sizes, including placemats.

THRO SLEEP INNOVATIONS West Long Branch, N.J. (732) 443-2002 The Mat for the Bath from Sleep Innovations is designed to provide comfort and luxury. Designed with Sleep Innovations’ memory foam, the Mat aims to relieve pressure points underfoot. It is available in three sizes, including a runner. The Mat is available in a wide range of colors, including Mocha, Spa Blue, Sandy Shore, Chocolate Brown, Misty Green and Gardenia White.

KITCHEN & TABLETOP ANCHOR HOME PRODUCTS Wyckoff, N.J. (201) 493-8585 The new Sandy’s Garden, a licensed offering by artist/designer Sandy Clough, is being interpreted on placemats and chair pads, as well as kitchen-tier curtains, swags and valances for a complete kitchen decor story. The collection will also include Christmas and retro styles. In addition to artist/designer Paul Brent’s New Costal Collection, Cookies for Santa will be offered in kitchen components. Other kitchen ensembles include Reindeer Couple from Penny Lane Publishing and Michelle Palmer’s Postcard Snowman from Linda McDonald Licensing.

LINTEX LINENS New York (212) 213-1850 Among the company’s introductions for market are: Bella Flora, a 100% polyester tablecloth with embroidery detail available in all standard sizes. It comes in a chocolate ground with ecru embroidery and ecru with taupe embroidery. Galway, a 100% polyester/linen-look tablecloth with wide leno weave bands embellished with satin-stitch embroidery. It is available in all standard sizes, but only in the natural linen color. Crochet, a 70% polyester/30% cotton tablecloth. Polyester medallions are linked with hand-done cotton crochet and edged with cotton crochet trim. Available in ecru only. Sapphire, a 52% cotton/48% polyester solid tablecloth with 2-inch deep hemstitched hem with mitered corners, is available in all standard sizes and eight fashion colors,

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New York (212) 213-8915 The embroidered maple leaf cut-out centerpiece is ideally suited for the autumn season. Falling colored embroidered maple leaves on solid multi-embroidered placemats warm up a fall table.

Market Intros machine-woven, wool-and-nylon rug that looks hand-tufted; Cheshire, a 100% wool berber in three designs and four colors; and Winchester, a 6-mm viscose in 12 designs.

DECORATIVE PILLOWS

HTT GLOBAL HOME SHOW MARKET KICK-OFF PARTY SPONSORS:

THRO New York (212) 213-8915 The Lock & Key pillow collection provides a modern twist to this jute collection with a touch of sequins and beading. Natural fiber colors create the background with simple, oversized black prints to add a touch of glamour to this rustic decor. From studs and coin trimmings to natural, matte and shiny fabrics, the Suri pillow collection will make a statement in any space.

AREA RUGS ORIAN RUGS Anderson, S.C. (864) 245-3312 The Montage collection, like all of Orian’s other rugs, is made domestically at the company’s headquarters. It is machine-woven of 100% polypropylene and its design direction is drawn from the rustic tradition of handcrafted Gabbeh-style rugs. Each rug is a oneof-a-kind piece based on the unique construction combining different color variations in each rug — up to 32 different yarns can go into a rug, varying depending on design and colorway. One rug in this collection can feature up to 70 color combinations.

PILLOWS, PADS, BLANKETS & THROWS AUSSINO New York (212) 213-8838 Aussino introduces unique and different throw designs featuring Breezy, a pleated-looking throw with 6-inch fringe in 100% acrylic.

ELLERY HOMESTYLES New York (212) 684-5364 Ellery Homestyles presents Ava Throws with a cable braid pattern knitted from polyester chenille fibers. The soft polyester fibers create lightweight comfort and warmth with a sophisticated look and a room-enhancing palette.

REGENCE HOME New York (212) 967-2014 New accent rugs set to debut include machine-made and handmade styles. In the machine-made category, introductions include three designs in five colorways to the company’s Cotton Choice-branded program; Impressions, a petit-point cotton jacquard grouping being expanded to eight designs and two different constructions; Naples, a cotton/poly high-density shag in six colors and in stripe and tweed looks; Gramercy, a chenille cotton jacquard with a non-skid back; and Lourdes, decorative anti-fatigue mats with a microfiber chenille surface. In handmades, new accent rugs include Gorilla, a branded grouping of rugged, heavy-weight pieces; Verona, a washed rayon chenille collection of prewashed rugs; Reflections/Valencia, a mix-and-match woven rug story in coordinating colors; Avignon, an assortment of machine-woven viscose-and-chenille patchwork designs; Calais, a machinewoven viscose with a chenille base with a textured surface treatment; and Cumberland, a 100% machine-woven New Zealand wool rug featuring a one-inch pile height. There is also Wellington, a

MANHATTAN KIDS LLC New York (212) 685-2108 MK Home introduces its Luxury Mink Boston throw. Made of lightweight polyester, its design and construction were made to offer “a touch of glamour to any room.” It is made of 100% polyester and comes in two sizes: 50-by60 and 50-by-70.

PACIFIC COAST FEATHER COMPANY Seattle (206) 336-2311 Pacific Coast Feather Company announces a new line of bedding products featuring MaxiForm Memory Fiber, which combines memory foamlike support with adjustable comfort. These products capitalize on the continued success of memory foam in the marketplace, while introducing a way to deliver conforming, pressure-relieving performance. The new line includes three pillows and a mattress pad. Pacific Coast is also introducing a LuxForm mattress pad. The combination of design and MaxiForm Memory Fiber creates a new luxury comfort experience that cradles the body and provides pressure relief throughout the night.

2/29/2012 6:34:36 PM


THE BIG PARTY IS BACK

Join us for the

MARKET KICK-OFF PARTY The HTT Market Kick-off Party’s new location got rave reviews. Don’t miss it: Bar Basque at the Eventi Hotel, 2 minutes from 5th Avenue Showrooms.

Sunday, March 4, 6-8pm Sponsored by:

W 29th Street

eventi

295 5th Ave

ay adw Bro

W 30th Street

7W 34th St

5th Avenue

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For sponsorship opportunities, contact Warren Shoulberg at wshoulberg@hometextilestoday.com or 646-805-0226.

HTT March2012 Market party ad.indd 1

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PENDLETON HOME Portland, Ore. (503) 535-5416 Pendleton for DwellStudio present a limited-time collaboration, featuring: • The Ribbons Blanket, a woven texture that adds another layer of interest to a clean, graphic design. A modern interpretation of stripes creates a subtle, repeated ribbon pattern, and the neutral shades are

at home in any decor. Brown whipstitch binding is used for a finishing touch. • The Chelsea Stripe Throw, an instant update to a bed, sofa or chair with contemporary geometric stripes. Shades of gray and ivory are comfortable in a host of color schemes. It’s finished with gray whipstitch binding. • Diamond Desert, a traditional Native American geomet-

Market Intros

ric weaving inspired the early1900s blanket design. It has an unnapped, sueded trim and is 82% wool and 18% cotton. • Arrowhead Throw, which has an intricate, geometric design created with arrow images. It has an unnapped, sueded trim and is 82% wool/18% cotton. • Heroic Chief, which has a silhouette of a Native American chief as the central image of

this unique, circa-1920s design. The feathered headdress was a ceremonial war bonnet worn only by chiefs and warriors. It is napped, felt binding and is 82% wool and 18% cotton. • Supernova, with starlike images on the blanket. It has unnapped, whipstitch binding and is 82% wool/18% cotton. • Suwanee Stripe, a blanket showcasing the symmetry of

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Seminole patchwork, an art form still practiced today. It has unnapped sueded trim and is 82% wool/18% cotton. • Zigzag, with images recur in many Native American art forms, including weaving, beadwork, pottery, basketry and even ancient rock art. It has unnapped sueded trim and is 82% wool/18% cotton.

PROTECT-A-BED

Transforming how you sleep

Wheeling, Ill. (561) 906-8343 The Luxury Mattress Protector is a 100% waterproof, fitted-sheet-style protector that merges two products: Tencel with Protect-A-Bed’s Miracle Membrane. The result is a product with fibers that effectively wick moisture away from the surface of the mattress. It has thermo-regulating properties, and the Miracle Membrane provides a barrier to dust mites, liquids and other irritants. The Luxury Mattress protector is soft and silky to sleep on. Protect-ABed’s Luxury Mattress Protector is available in twin XL, queen, king and California king sizes. The Protect-A-Bed line of pillow covers provide a protective barrier between you and your pillow. Protect-A-Bed’s Luxury Pillow Protector provides all of the dust mite, allergy and bacteria protection with a soft and silky surface. The pillow protector is 100% waterproof and features thermo-regulating properties. The Luxury Pillow Protector is available in king, queen and standard sizes.

SLEEP INNOVATIONS

American Textile Company pillow & mattress protectors • bed pillows • mattress pads • comforters Rest Assured. Easy. Clean. Relief.

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2 95 Fi fth Avenue, Suite 806 • New Yo r k , NY, 10016 • 21 2 -5 45 -92 1 4

West Long Branch, N.J. (732) 443-2002 The Crash Landing Memory Foam Comfy Chair is filled with Sleep Innovations’ Gel-Memory Foam MicroCushions that deliver comfort with support. The high backed seat design helps support the neck and back when sitting. The Crash Landing is covered in premium microsuede and comes in several colors, including chocolate brown, camel, navy and black. It measures 43by-39-by-31 inches. Sleep Innovations’ 3-inch Rejuvenation Mattress Topper consists of two layers — one of gel-infused memory foam and the other of Luratex foam — to create a unique customizable sleep surface. The layers can be stacked in three different con-

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figurations prior to securing in the fabric cover to produce a soft, firm or massagelike feel depending on the consumer’s sleep preferences and needs. The Rejuvenation Mattress Topper extends Sleep Innovations’ line of Rejuvenation products. The Rejuvenation Pillow was introduced in March 2011 and designed for proper head and neck alignment.

March 4, 2012

WINDOW COVERINGS ACHIM IMPORTING CO. INC. New York (212) 686-6652 A new window-in-a-bag set from Achim is Landon, a five-piece set consisting of two split panels, an attached decorative valance and two tiebacks. Made of 100% polyester faux silk, Landon has a heavy medallion embroidery design and triple pleating on the

Market Intros

valance. It comes in burgundy, chocolate, ivory and sage. Another new window program is Cucina, which depicts friendly chefs with baskets of fruit and bread. This is a tierand-swag set enhanced with a black-and-white diamond border and a solid stripe band.

SOFTLINE HOME FASHIONS Gardena, Calif. (800) 701-4220

Softline combines two traditional looks to create a fresh combination of textures. Nicolette is a sheer with a detailed chain embroidery leaf motif, and is available in five colors. Hutch is a textured ribbed stripe organza, available in four neutral colors. Both patterns are available as ready-made panels or as fabric by the bolt.

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TISSUS ROSEDALE DRAPERIES/ DÉCORS DE MAISON VERSAILLES HOME FASHIONS Ville d’Anjou, Quebec (514) 351-8402 The company is showing its patented bamboo easy-glide ringtop panels designed for both indoor and outdoor use, including sun porches, patios and gazebos. Features include a water-repellant finish, no cords, moderate light filtering and stainless-steel rings that are resistant to rust.

UNIVERSAL HOME FASHIONS New York (212) 481-7112 With a focus on casual looks in the window category, Universal Home Fashions is displaying Roscoe, a textured chenille. The palette was drawn from Tuscany, while the grommets help give the panels an updated feel.

INFANT & JUVENILE ALUXE HOME

July 24 – 26, 2012 Javits Convention Center New York, NY

Save the Date! The North American sourcing destination for fabrics and soft goods for all home applications. More information at HomeTextilesSourcing.com

Co-Located with:

New York (212) 643-1150 Aluxe kids’ sheet and duvet sets feature 350-thread-count 100% Egyptian cotton, in all sizes, eight colors and three jacquard patterns (Solid Stripe, Solid Diamond and Solid Plaid) as well as Solid Percale. Sets include flat, fitted and two cases (one for twin and extra-large twin). Duvet cover sets include cover, bedskirt and two shams.

ELLERY HOMESTYLES New York (212)684-5364 Eclipse Kids, from Ellery Homestyles, showcases its Ollie Thermaback rod pocket panels. The print is a mix of colors with a black ground on a two-way slub base cloth. The coordinating peek-a-boo valance features the Ollie print with solid pink peeking through from the back and fabric-covered pink buttons as accents. Panels are 100% polyester and come in 42-by-63 inches or 84 inches and the valance is 42-by-18 inches. The Bright Mink Throw & Pillow Collection features the Pantone color of the year, Tangerine Tango. Made of faux rabbit fur with a micro-mink border detail and reversing to micro-mink, these pillows are 20-by-20 inches with a zipper closure.

SARO Glendale, Calif. (818) 846-3314 Saro’s Fringe baby blankets come in ivory, pink or blue and are 100% cotton.

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News

> hometextilestoday.com

Home Textiles Today

March 4, 2012

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Calendar March 4 Home Textiles Today’s New York Spring Market Kickoff Party (646) 805-0226 www.hometextilestoday.com

5–8 New York Home Fashions Market Home Fashion Products Association (212) 297-2122 (Kellen Co.) www.homefashionproducts.com

14 – 16 Interstoff Asia Essential— Spring Hong Kong Convention & Exhibition Centre, Hong Kong Messe Frankfurt (HK) Ltd. (852) 2238-9917 www.interstoff.messefrankfurt.com

17 – 19 Atlanta Spring Gift, Home Furnishings and Holiday Market AmericasMart, Atlanta (404) 220-3000 www.americasmart.com

(336) 869-1000 www.highpointmarket.org

24 – 26 Vision10: International Window Coverings EXPO Georgia World Congress Center, Atlanta (651) 293-1544 www.wf-vision.com

ASD Las Vegas Las Vegas Convention Center, Las Vegas (310) 481-7300 www.asdamd.com

International Contemporary Furniture Fair (ICFF) Jacob K. Javits Convention Center, New York (914) 421-3200 www.icff.com

27 – 29

20 – 22

Domotex asia/CHINAFLOOR Shanghai New International Convention Center, Shanghai, China +86-21-6247-7668 www.domotexasiachinafloor.com

Surtex Jacob K. Javits Convention Center, New York (914) 421-3200 www.surtex.com

April

June

3–5

1–3

Lineapelle Fair District, Bologna, Italy +39-02-880-7711 www.lineapelle-fair.it

Interior Lifestyle (Ambiente/ Heimtextil/HomeDesign) Japan International Exhibition Center (Tokyo Big Sight), Tokyo +81-3-3262-8453 www.interior-lifestyle.com

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3–6

30 – August 3

F!NDS Dallas Temp Show World Trade Center, Market Hall, Dallas (214) 655-6116 www.dallasmarketcenter.com

Las Vegas Market World Market Center and Pavilions, Las Vegas (702) 599-9621 www.lasvegasmarket.com

27 – 30 & July 4 – 7

August

New Designers Business Design Centre, London 020-7288-6738 www.newdesigners.com

12-15

11 – 18 The Atlanta International Gift & Home Furnishings Market AmericasMart, Atlanta (404) 220-3000 www.americasmart.com

15 – 17

19 – 22

22 – 25

Global Sources China Sourcing Fair Miami Beach Convention Center, Miami tradeshow.globalsources.com

Proposte Villa Erba in Cernobbio, Como, Italy +39-02-643-4054 www.propostefair.it

Evteks CNR Expo, Istanbul, Turkey +90-212-465-74-75 www.cnrevteks.com/

www.HomeTextilesSourcing.com

ASD/AMD Las Vegas Las Vegas Convention Center, Las Vegas (310) 481-7300 www.asdamd.com

10 - 12

8 – 10

Hospitality & Design Show Sands Expo Center, Las Vegas (508) 743-8502 www.hdexpo.com

www.dallasmarketcenter.com

July

May

Dallas Total Home & Gift Market Dallas Market Center, Dallas (800) 325-6587 www.dallasmarketcenter.com

High Point Market International Home Furnishings Center (IHFC), High Point, N.C.

NeoCon World’s Trade Fair The Merchandise Mart, Chicago (800) 677-6278 www.merchandisemart.com/neocon

gulfBID Bahrain International Exhibition and Convention Centre, Manama, Kingdom of Bahrain +973-1729-3131 www.gulfbidexhibition.com

16 – 20

21 – 26

11-13

26 – 28

22 – 25

25 –28

Market Square, Textile Tower, High Point, N.C. (336) 885-6842 www.itma-showtime.com

12 – 14 Licensing International Expo Mandalay Bay Convention Center, Las Vegas (212) 951-6612 www.licensingexpo.com

12-15 The Atlanta International Area Rug Market AmericasMart, Atlanta (404) 220-3000 www.americasmart.com

20-26 Dallas Holiday & Home Expo Dallas Market Center, Dallas (800) 325-6587 www.dallasmarketcenter.com

24 – 26 Texworld USA Jacob K. Javits Center, New York (770) 984-8016 ext. 401 www.texworldusa.com

20 – 26 Dallas Total Home & Gift Market Dallas Market Center, Dallas (800) 325-6587

17-23 New York Home Textiles Market Week Jacob K. Javits Convention Center, New York At 7W Aug. 17-23 At 230 Fifth Ave. Aug. 18-23 (800) 272-7469 www.nyhometextilesmarketweek.com

18 – 22 New York International Gift Fair Jacob K. Javits Convention Center, Pier 94, New York (914) 421-3200 www.nyigf.com

27 - 30 Textile House South America Anhembi Exhibition Pavilion São Paulo, Brazil (+55 11) 2105-7000 www.grafitefeiras.com.br

29-31 24 – 26 Home Textiles Sourcing Jacob K. Javits Center, New York 770 984 8016

Intertextil Show Shanghai New International Expo Centre, Shanghai, China (852) 2238-9983 www.messefrankfurt.com/hk

September 7-11 Maison & Objet Parc des Expositions, Paris-Nord Villepinte, Paris (888) 522-5001 www.maison-objet.com 9 Home Textiles Today’s New York Winter Market Kickoff Party (646) 805-0226 www.hometextilestoday.com

Showtime Fabric Fair

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News

10 – 12

13 – 15

November 2012

Dallas Total Home & Gift Market Dallas Market Center, Dallas (800) DAL-MKTS www.dallasmarketcenter.com

Indigo (Home Furnishing Edition) Brussels Expo, Brussels, Belgium +33 (0) 1-70-38-7000 www.indigo-salon.com

12 – 15

10-13

21 – 23

New York Home Fashions Market Home Fashion Products Association New York (212) 297-2122 (Kellen Co.) www.homefashionproducts.com

Heimtextil Russia IEC Crocus Expo Exhibition Center, Moscow +7 (495) 721-1058 www.messefrankfurt.ru

13 – 14

13 – 18

HD Boutique Exposition & Conference Miami Beach Convention Center, Miami Beach, Fla. (770) 291-5400 www.hdboutique.com

High Point Market International Home Furnishings Center (IHFC), High Point, N.C. (336) 869-1000 www.highpointmarket.org

October

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International Hotel/Motel Show Jacob K. Javits Convention Center, New York (914) 421-3200 www.ihmrs.com

December 2–5 Showtime Fabric Fair Market Square, Textile Tower, High Point, N.C. (336) 885-6842 www.itma-showtime.com

January 2013 9 – 12 Heimtextil Frankfurt Fair and Exhibition Center Frankfurt, Germany heimtextil.messefrankfurt.com

CLASSIFIEDS HELP WANTED JACQUARD DESIGNER Greater New Jersey based importer of Home Textiles seeks an individual with 5+ years exp in Jacquard Design and Product Development process. Must have yarn and fabric knowledge and be familiar with Jacquard machine. Computer Design system skills required. NedGraphics-Dobby Pro a plus. Strong color sense, pattern merchandising ability and market knowledge. International travel as needed. Send resume to: hometextileshr@gmail.com

THIS

Product Designer Home Textiles Manufacturer is seeking self motivated professionals with a minimum 5 years experience creating/designing fashion forward lines, production know-how a must, CAD ability a plus. Please email: rparadise@aol.com

COULD BE YOUR AD

THEY’RE LOOKING FOR YOU

SO MANY DIFFERENT WAYS

TO REACH YOUR TARGET MARKET SPENCER WHITTLE: swhittle@sandowmedia.com ph 336.605.1027 fax 336.605.1143

KAREN HANCOCK: khancock@sandowmedia.com ph 336.605.1047 fax 336.605.1143

START ADVERTISING TODAY! SUBSCRIBE Home Textiles Today is the fashion and business source home textiles industry executives turn to every week to learn the latest developments bound to affect their businesses. Go to: hometextilestoday.com and subscribe today!

SERVICES CLASSIC HOME TEXTILES Let us open your textile showroom or operation and handle your sales in the US and/or Canada! We have more than 30 years of industry experience and have strong major retailer connections. We can also assist you with warehouse distribution, and banking and factoring through strong existing relationships.

Please call: 908-342-4910 or email: Classtextiles@aol.com.com

LINES OFFERED Established Soft Line Bath & Accessory Company Seeks Commissioned Sales Representatives. Primarily looking to Establish New Territories and Accounts. Also looking for coverage in Puerto Rico. Send resumes Attn: BB168 to classifieds@sandowmedia.com Luxury Bath Accessory company hiring a sales expert to grow the retail business, and champion a nationwide repping organization. Flexibility to wear many hats. Email: mich@cloud9.net

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Domestic mfr and importer seeks exp’d Independent Sales Reps with established contacts. Should have contacts in bath, storage, top of bed, and furniture at retailers across the US. Will also consider hospitality Reps. repsearch399@gmail.com

HOME TEXTILES TODAY CLASSIFIEDS

Now offering custom borders! Ask how we can make your ad stand out from the rest!

www.hometextilestoday.com . www.hometextilestoday.com . www.hometextilestoday.com . www.hometextilestoday.com .

3/1/2012 4:41:49 PM


Featured Exhibitors at

Home Textiles Today’s Global Home Show

AL KARAM T

O

W

E

L

Ambadi Enterprises Ltd

S

See these and other exhibitors at 295 5th Avenue and 7 West 34th Street.

March 4-8, 2012

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Bombay Dyeing

United Weavers

Chortex Mills

Contour

Al Karam

March 4-8,2012 Spring NY Home Fashions Market Week See us at Suite 104, 295 5th Avenue and Suite 1015, 7 West 34th Street

For show details, contact: Joe Carena, Show Manager, jvcarena@gmail.com (203) 329-9553 Warren Shoulberg, Publisher, Home Textiles Today, wshoulberg@hometextilestoday.com (646) 805-0226

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News

The Ever-Changing Retail Landscape

> hometextilestoday.com

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JCPenney By now, most everyone in the trade knows there’s a new sheriff in Plano and he has some pretty radical ideas for this retailer. Ron Johnson came over from Apple, after an earlier stop at Target, and is bringing critical parts of both companies’ retail profiles to what had been one of the most promotional stores in the country. The new “Fair and Square” program, with a variation on the everyday-low-pricing format as its centerpiece, kicked off last month, and there are plenty more changes to come, from a total selling floor makeover to revamped advertising to new brands to … well, to doing most things differently. In fact, one could say JCPenney is learning to think different when it comes to just about everything. This will be the first buying cycle since the new strategy was announced, so how Penney buys this market is going to be of major interest to suppliers and competitors alike.

Bed Bath & Beyond It’s the same old BBB coming into market, but the BBBers walking into those showrooms may be different and where they will receive their fall paperwork will be very different, too. Bed Bath is moving its entire merchandising staff from their previous Long Island, N.Y., offices to the central New Jersey headquarters, where operations have always been housed. The bi-suburbanpolar set-up worked for years, but the powers-that-be decided it was time to bring everyone together. Bed Bath is notoriously tight-lipped, but vendors report those not making the move west are primarily in the planning and assistant buying strata and that virtually all of the senior merchandising staff will remain intact. Of course, those dearly departed are often the ones who do the legwork after market, so observers will be watching to see if any balls — or POs — are dropped during the transition.

Macy’s While it’s not over until the homemaker lady sings, the smart money is betting that in the Martha Stewart tug-ofwar between Macy’s and Penney, the Texas rustlers will take home the prize. If that’s the case, there will be some serious rearranging of things in the Macy’s private and captured brand corral as the top dog departs. This may mean some new labels on existing programs or it could result in some totally new directions for a retailer that has been putting up impressive results lately. Either way, the good thing happening at Macy’s will not be the same old thing.

Sears Holdings Put this one in the contracting column as the Sears/ Kmart separated-at-birth twins struggle to find both their rightful place in the merchandising universe and — probably much more importantly — in the black ink department. There is yet another team of chief merchants running Hoffman Estates, but many question exactly how much latitude they have to make a real difference. No doubt, there will be new initiatives discussed — if not always acted upon — and the struggle of sourc-

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ing versus buying that has plagued the Sears effort will once more come into play this market week.

TJX In the land of Marshalls and TJ Maxx, the kid sister Home Goods operation is really starting to grow up. While the apparel-driven duet start to hit the strip-center-ceiling when it comes to rapid expansion, the parent company is increasingly turning to Home Goods as its chief growth vehicle, looking for a doubling in the number of stores in the upcoming years. This will no doubt create even more of a Little-Shopof-Bargains situation where the cries from stores managers to “feed me” will get ever louder. Equally likely, an ever-increasing number of suppliers will be only too happy to oblige.

Kohl’s If you’re like many people in home textiles, you’re saying to yourself, “Hey, how did this happen?” One of the most successful, admired and reliable retailers anywhere, Kohl’s has very suddenly turned up in the triage area looking for some merchandising medication. No one is quite sure if this is a just a cold or something more severe. Kohl’s management seemed to hint that its relentless promotional push was starting to wear a little thin. Whatever the cause, you know the merchants at Kohl’s will be coming to market looking for the remedy. This could mean some significant changes in their buying approach and come fall, a Kohl’s selling fl oor very different than the one you see now.

Anna’s Linens The numeral 300 is both a nice round figure and a pretty impressive symbolic mark for Anna’s Linens, the little retailer that could. After a modest start and through some ups and downs, the promotional home textiles retailer has staked out its ground as the only true specialty chain in the country other than that operation called Bed Bath & something. Sometime this year, the company will open its 300th store — location and date still to be announced — and while that alone will not mean any radical shift in buying strategy, it does give the store added buying power for exclusives, dedicated brands and other merchandising perks. There are a couple of new faces on Team Anna’s in for market this week, but Anna’s little boy Alan Gladstone is still both the head cheerleader and the man with the keys to the merchandising kingdom. So, these are among the highlights of what’s new with some of the retailers coming into market ... though certainly not all of them. Walmart and Target continue to reinvent their textiles areas with varying degrees of success, Kohl’s is getting over a speed bump for the first time in a long time, the second-tier department stores — Dillard, Belk and Bon-Ton — are working to live in a world dominated by Macy’s and the TJX group and Costco continue to operate if not under the radar then above it. And rest assured, there’s plenty more where those came from. Change is like that. HTT

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Home Textiles Today March 4th Issue