> hometextilestoday.com
Luxury bedding linens and top-of-bed goods, including custom styles, make up about 15% of the company’s total volume.
Home Textiles Today
July 8, 2013
dio retail for about $150 to $200, and $200 to $250, respectively. Custom-designed and custom-made top-of-bed collections by ACC average $3,000 to $4,500. With bedding and the rest of ACC’s home furnishings under a single roof now, “we are more representative of our designbased business model. Our designers are very equipped at helping our customers build a beautiful bed. They have a deep understanding of the product and the vendors, and they understand the look the client is interested in,” Fenton noted. Added O’Leary: “With our consolidated store, we now offer customers a more complete design experience and can help them with every room of their house. We are not just a showroom — we have complimentary interior design services, and that is what differentiates us in this region. Our interior design staff works closely with our clients, and we have the products
and services to help round it all out.” Other recent updates to ACC’s business include an expanded digital footprint. In May, ACC re-launched its website with a new look and updated features. “We highlight our four key benefits: complimentary design services, beautiful showroom, exceptional services, and inspiring pieces,” she pointed out. The store also set up a Facebook page a year ago, and has a growing mailing list of clients to whom it sends email alerts about new products, services, storerelated news and promotions. “We are not doing ecommerce right now because we are so custom-driven,” O’Leary explained. “But we are considering some options that would be relevant to our customers since we have many customers from all over the world.” Aside from bedding, ACC offers other textiles products, both custom and via vendors.
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“We work with a lot of fabrics for our custom window, cushions and pillows, upholstery and bedding businesses,” Fenton said. ACC’s fabric line “runs the gamut,” he continued, and includes major brands like Kravet, Fabrica, Pindler & Pindler, and Duralee, as well as designerbased collections such as Ralph Lauren, Kathy Ireland, Manuel Canovas, Donghia, Thibaut and others. Area rugs are a mainstay of the business, being one of the store’s original product category offerings. The program includes a curated line of hand-knotted and hand-tufted pieces from a select group of vendors, including Feizy, Safavieh, and Asia Minor. Top sellers in rugs are highend hand-knotted rugs, followed by hand-tufted varieties. Price points range from $5,000 to $7,500 for a hand-knotted and $2,500 to $3,000 for a handtufted 8-by-10. HTT
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7/2/2013 5:09:53 PM