Home Textile Exports - May'16 by Home Textile

EVTEKS opens with new hopes More individual interior trend interpretations by Milou Ket

8 HTE

Dynamism in action! We were very busy with a unique show held in Cernobbio of Como city, Italy, in April. We met very innovative products in the upholstery and curtain fabrics. Along with 3 leading Turkish companies, there were 93 European manufacturing companies showcasing their latest and most challenging products in this important and prestigious show. As was the case for last ten years, we were also inside the Villa Erba’s show area with 96 exhibitors. Our stand has become a focus of attention for professional visitors as well as for the exhibitors. We distributed a great number of free copies. We have seen many Turkish companies organized for show in the same region as Proposte. There has been an “International Observatory” existence at close locations to Proposte to get benefits of visitors coming to Proposte. Most of the exhibitors of International Observatory were Turkish companies and any of them had been organized by Uludag Textile Exporter’s Association (UTIB) while many others had been led by Demirtas Organized Industrial Zone ‘DOSAB”. There were also some individual organizations around the area. They were all dynamic and very active during the three-day shows. We are now home, in Istanbul for Evteks, another important meeting place for the home textile business. In fact, Evteks is one of the best home textile fairs in the world. It attracts around 150 thousand professional visitors from all over the world and exhibitors from many countries. It hosts around a thousand companies with more brands along with concurrent events such as seminars, panels, conferences, etc. We will take a little break for June and July months as a summer vacation in the show business and get ready for Intertextile of Shanghai in August.

Group Chairman

H.Ferruh ISIK

Publisher

ISTMAG Magazin Gazetecilik İç ve Dış Ticaret Ltd. Şti.

General Manager

Mehmet SOZTUTAN (mehmet.soztutan@img.com.tr)

Responsible Editor-in-Chief

Yusuf OKÇU

Advisory Board

Osman Nuri CANIK Ufuk OCAK Hilmi GULCEMAL Pınar TASDELEN Ayse Mehtap EKINCI

Editorial Consultants

Prof. Dr. Ismail KAYA Assoc. Prof. Mehmet Ali OZBUDUN Ibrahim KUPELI Inkrit BERBEE (inkrit@lobsterconcepts.nl) Milou KET (studio@milouket.com)

Trend Advisor

Canan Sonmez CANIK

Editorial Coordinator

Omer Faruk GORUN (fgorun@ihlas.net.tr)

Advertising Coordinator

Emir Omer OCAL (emir.ocal@img.com.tr)

Advertising Sales Staff

Adem SACIN (adem.sacin@img.com.tr) Nazım KARA Yılmaz OZKAN

Correspondents

Elke ARORA

Artdirector

İsmail GURBUZ (ismail.gurbuz@img.com.tr)

Artwork Consultant Design&Graphics

Tolga ÇAKMAKLI (tolga.cakmakli@img.com.tr)

Design&Graphics

Tayfun AYDIN (tayfun.aydin@img.com.tr)

Chief Accountant

Mustafa AKTAS (mustafa.aktas@img.com.tr)

Subscription

İsmail OZCELIK (ismail.ozcelik@img.com.tr)

HEAD OFFICE Güneşli Evren Mah. Bahar Cad. Polat İş Merkezi B Blok No:3 34197 ISTANBUL/ TURKEY Tel:+90. 212 604 50 50 Fax: +90. 212 604 50 51 www.hometextile.com.tr

Mehmet SOZTUTAN (mehmet.soztutan@img.com.tr)

LIAISON OFFICE: BURSA Buttim Plaza D. Blok Kat:4 No:1267 Tel: +90. 224 211 44 50-51 Fax: +90. 224 211 44 81 KONYA H. Ulusahin IS Mrkz. C. Blok Kat:6 No:603-604-605 Tel: +90. 332 238 10 71 Fax: +90 332 238 01 74

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May 2016

NEWS

14 HTE

Klaus Holz confirmed as Trevira CEO T

revira opts for continuity, in personnel as well. The owners of the polyester specialist and CEO Klaus Holz have concluded an early agreement to continue working together. Due to run out at the end of 2016, the CEO contract has now already been extended until the end of 2019. Holz joined Trevira in 2001 as Head of Human Resources, a position he held until the end of 2010. At the start of 2011 he took over the function of managing director and played an instrumental part in preparing the change to the current owners of the company: Indorama Ventures PCL and Sinterama S.p.A.. He has been sole CEO of Trevira GmbH since June 2013. Five years have now passed since the change in ownership and this period has witnessed the development of close and confident cooperation with the majority owners Indorama Ventures and the sister companies. This is evident also in joint appearances at trade fairs such as Techtextil in Frankfurt or currently at IDEA in Boston. For Indorama Ventures Trevira constitutes a long-term investment.

Klaus Holz, CEO of Trevira

Mr. Uday Gill, president of the fibers and yarns division of Indorama Ventures said, “I am very pleased to have Klaus Holz continue as CEO who has done very well to shape Trevira GmbH and will continue to lead the company on the next phase of its journey. As a leading and internationally recognized trademark in the polyester business, Trevira has been an important part of IVL’s high value-added business with its specialties an important and strategic addition to our product portfolio. We aim to grow the Trevira trademark further and continue the expansion of its global business“.

May 2016

NEWS

20 HTE

Trevira takes part in Finest Interior Award Honoring outstanding projects of architects and interior designers

he FINEST INTERIOR AWARDS are presented with the close cooperation of the BDIA (Association of German Interior Architects/Designers), the bni (Professional Association of Dutch Interior Architects/ Designers), the DTI (German Wallpaper Institute), and also of leading brand partners. The aim of the competition is to honor the work of architects, interior designers and fine outfitters, who can compete with up to three projects for an award in various categories. Trevira is supporting FIA as a brand partner. FINEST INTERIOR AWARD:private has started first, where projects for the home, apartment, penthouse, town house and yacht may be entered by the 24th June 2016. Here the Category Award “Trevira CS Residential“ is new – this is awarded for projects that principally involve textile interior design and furnishing with Trevira CS.

For both competitions the panel of judges will consist of well-known members of the profession and Trevira is represented here by Anke Vollenbröker, Head of Marketing. “Many of our customers and partners are entering their most ambitious collections in the high quality projects,” explains Anke Vollenbröker, commenting on the involvement of the fiber manufacturer. “This applies not only to the contract sector (star hotels, cruise liners etc.), there are also growing numbers of high-quality interiors in the private sector with Trevira CS. So we decided to set up an award for the textile furnishing and offer interior designers and furnishers the opportunity to enter in both competitions their projects incorporating Trevira CS collections”.

Trevira is also actively engaged in the FINEST INTERIOR AWARD:contract, due to commence shortly. Here this will include the Category Award “Trevira CS Contract” for textile furnishing projects, along with those for the hotel, restaurant, public buildings sectors etc.

May 2016

PROFILE

24 HTE

Dina Vanelli at the heart of Proposte

Dina Vanelli has been a Proposte exhibitor inside the venue for two years. New collection of the company attracted a great deal of interest especially from European buyers.

May 2016

roposte is a unique European-only show annually held in Cernobbio town of Italy. It is unique for its attendance, concept and venue. It is held where ancient Villa Erba is. Situated at the lakeside of Como Lake, this villa is famous for many aspects including Hollywood movies. Proposte never accepts non-European companies inside the event but Dina Vanelli, along with two other Turkish brands, has managed to go inside because of its European prestige and quality. It has many awards from European organizations for its innovative and high-end fabrics. Mr. Erol Turkun, Chairman of the Board of Turkun Holding, to which Dina Vanelli belongs, said that their quality was approved by Europe and that’s why they were accepted as a Proposte exhibitor. “This is a pride for our company as well as our industry,” Turkun says. “We have to be innovative, quality and professional in our business. We are part of Europe anyways but we should feel the responsibility of this identity and act accordingly.” Erol Turkun said they would continue to focus on R&D studies to innovate new products and they would have many novelties in the near future for the fabrics industry.

Erol Turkun and Mehmet Soztutan, Editor-in-Chief of Home Textile Exports magazine, pose with an innovative fabric developed by Dina Vanelli.

NEWS

26 HTE

“Turkish businesses to organize trade fairs in China,” daily Sabah

President Recep Tayyip Erdoğan was welcomed by Chinese President Xi Jinping with official ceremony.

Interviewed by Sabah, Ceyda Erem, President of CNR Holding, said Chinese officials asked them to organize shows in China in various sectors including home textiles, furniture, marble, construction materials, elevators, electronics and paints. May 2016

NEWS

28 HTE

NR Holding President Ceyda Erem said in an exclusive interview with Sabah daily that Turkey needs to invest in organizing trade fairs in order to balance the trade deficit with China. Erem, who participated in the business people group that accompanied Turkish President Recep Tayyip Erdoğan on his China visit, stressed that the trade deficit with China was $1.24 billion in 2000 but it climbed up to $22 billion to the favor of China this year. When asked about the China visit, Erem said they had been welcomed with a greater regard than ever, and meetings with their Chinese counterparts, especially the CCPIT (China Council for the Promotion of International Trade) sector unions, were finalized with numerous agreements. “The First steps have been taken to organize fairs in five different sectors,” she said, detailing that Chinese President Xi Jinping’s presence alongside Erdoğan had great impact on the attention they received from Chinese business organizations. “They want us to take the Boat Show over there,” Erem said, then listed home textiles, furniture, marble, construction materials, elevators, electronics and paints as the sectors in which the Chinese want Turkey to organize fairs. Erem added that they are planning to take the Boat Show there along with home textiles, marble, rubber and plastics sector fairs. On investing in China, Erem said at an international fair organizers meeting in Switzerland 12 years ago, it was said that in 20 years’ time, they would all be working for China and the European fairs would come to an end. “English and German fair organizing firms have foreseen the decreasing returns in European markets and established their position in China without waiting for 20 years,” Erem said, and highlighted that they had been taking advantage of Turkey’s

Ceyda Erem, President of CNR Holding

economic consistency over the last 12 years. Stressing that Chinese business owners do not know English, Erem said they are investing in human resources that will enhance trade with China, and the number of employees who are proficient in Chinese is increasing day-by-day. When asked about her opinion on the fairground expansion decision of the Istanbul Chamber of Commerce, Erem underlined that the size of the fairs in terms of area is not as important as it is thought to be in Turkey, indicating that the true parameter of success in fairs is the volume of business and the added-value provided to the economy. Erem claimed that the amount of participants and the number of interested visitors should increase in order for fairs to grow, pointing to the Premiere Vision Fair, which was conducted with French partners, as a notable example. She said they have sold 5,500 square meters at fairly high prices and attracted 8,000 suitable visitors. “But the French objected when they planned to double the area of the fair next year,” Erem said, the reason being purposeful expansion, as the French estimated that they could only manage to increase the amount of suitable visitors that would correspond to 1,000 square meters of additional space. Erem then explained that attracting appropriate visitors who are potential customers to the participant firms is more important than expanding the fairgrounds of Istanbul. She added that bringing Chinese visitors to a fair in Turkey is easy, while attracting Chinese buyers is more difficult to do. “That’s why we believe that it is more efficient to invest in organizing fairs in China rather than bringing Chinese buyers over here,” Erem said. May 2016

EVENTS

30 HTE

ITALY & TURKEY partnership growing In order to support Turkish partners to invest in Italy, Italian Trade Agency (ITA) established, a â&#x20AC;&#x2DC;Desk for Attraction of Turkish Investment in Italyâ&#x20AC;&#x2122; in October 2015.

here are traditional ties between Turkey and Italy. Economic relations are always good and promising; cultural, touristic and neighbouring ties are always strong but there could me more. The two Mediterranean cultures have many common traditions but different potentials. They could get benefits of the potential of each other. To search the details of this potential, we conducted an exclusive interview with Mr. Aniello Musella, Director of ITA, Italian Trade Agency in Turkey. Full text of the interview follows:

What is the main mission of your organization? How do you help Turkish business people making business with Italy? ITA, the Italian Trade Agency, is a government agency with a network of 81 offices worldwide and with the purpose of strengthening the international relations of Italian companies. Our branch, has been operating in Istanbul since 1987, with the aim to provide support and information to Italian SMEs in order to establishing strong and successful economic and commercial relations with Turkey. In order to achieve this objective May 2016

www.treviracs.com

YARNS FOR IDEAS

Plan with more safety. With the new flame retardant yarns for Trevira CS fabrics. Diversify your designs. With the current performance yarns from Fil Man Made Group srl for innovative fabric ideas. Expect more. www.filmanmadegroup.com

EVENTS

32 HTE

ITA organizes business meetings, conferences and symposiums, official participation with Italian companies in major trade shows in Turkey as well as incoming missions of Turkish companies to trade events in Italy. The Italian Trade Agency organizes also promotional trade events according with the Promotional Plan Activity, approved every year by the Ministry of Economic Developments in cooperation with Ministry of Foreign Affairs. ITA supports Turkish companies has been facilitating their business contacts with Italian counterparts. Among the many activities I see the incoming Turkish business delegations at trade shows in Italy are among the most effective ones.

How is the current economic situation in Italy in general? Italy as other European countries has been affected by the economic crises started in the US in 2007. During 2015 Italy succeeded in overcoming the recession status and registered an increase in GDP even though under 1% No matter what it seems that the positive economic trend has restarted again and Italian manufacturers have a positive business sentiment for the future. Also unemployment rate has lowered below 12% on yearly base even though still in the southern area of Italy rate is higher especially in the segment of under 30 years old.

How would you summarize the final situation of the Italian textile industry with special emphasis on the home textile industry? Textile industry is among the most important contributor to the Italian GDP. The total production of the textile industry reached in 2015 over 8 billion euros, plus 3,8% compared to 2014, of which 40% is related to the wool segment. Also exports increased 3.3% with a value 4.4 billion euros. Major destination markets are USA, China/Hong Kong, Germany and France. Regarding home textile segment 40% of the production is exported, mainly to Europe 60% and USA. Very positive is the international demand from the hotel sector especially for bed and bath linen

What would you say about Turkish-Italian economic relations? Turkey is an important partner of Italy. Trade between the two countries reaches on year base an average of 18 billion US$. Over 50% of import from Italia is made up of machineries and components even though consumer sectors also play an important role. May 2016

www.treviracs.com

YARNS FOR IDEAS

Plan with more safety. With the new flame retardant yarns for Trevira CS fabrics. Diversify your designs. With the current yarn specialties from Lei Tsu for innovative fabric ideas. Expect more. www.leitsu.com

EVENTS

34 HTE

In a way the two economies complement well each other and there are a lot of activities in terms of cooperation between Italy and Turkey.

How easy is making foreign investment in Italy? Making an investment in a foreign country is always a long and complicated process. In order to support Turkish partners to invest in Italy, ITA has established, since October 2015, a Desk for Attraction of Turkish investment in Italy. The Desk works with the support of a well-experienced team based in ITA Istanbul Office. In particular the person responsible of the Desk is a Turkish consultant with a consolidate background in investment sector and a good knowledge of the Turkish and Italian legislation and procedures. The Italian Government through the Desk is meant to facilitate investment in Italy and support and help Turkish investors in doing so.

How do you evaluate Turkeyâ&#x20AC;&#x2122;s bid for full EU membership? Itâ&#x20AC;&#x2122;s a long process, but I see that step by step the full EU membership will became a reality.

There is no doubt that a full EU membership will facilitate contacts among business people from both countries and will increase business opportunities both for trade, cooperation and investments.

Do you have a special message for Turkish business people? They should visit Italy more often especially during trade shows. They should visit also Italian manufacturing sites in order to understand the value and the advantage of cooperating with Italian companies. Italy supports a lot that process trough incoming trade missions to Italy and B2B meetings. Every year ITA organizes over 50 incoming business delegations to Italy with an average of over 200 Turkish business people. Italians always set high targets and work very hard to achieve them. There is a special relation and an amazing feeling between Italians and Turkish business people that make possible great things in trade, cooperation and business as a whole. Personally I see a great development of the Italian business and cultural presence in Turkey.

May 2016

PROFILE

38 HTE

Armes Home, a reliable and competitive name in home textiles Established in 1985, Armes Home, a Bursa-based company is a respectful company operating in the home textile sector. Ozgur Ozdemir, Chairman of the board, Armes Home dowry products company, introduced his company and its activities.

Ugur Özdemir

Özgür Özdemir

On the history of Armes Home company

On products and production capacities

Our business, Ozgur Ceyiz, was a small shop, a retailer-producer of dowry products in Inegol market district in Bursa, founded by Ibrahim and Semra Ozdemir in 1985. The foundation of business actually was started when she began to produce hand-made embroideries for dowry textiles at her young age. Since then for 28 years both Semra and Ibrahim Ozdemir have been producing with the same enthusiasm and dedication they felt at their first day in business.

We make embroidered bed sets, pique sets, bride sets, and bed covers in home textile branch. We can produce 200 hundred thousands sets in our facilities that is equipped with automated machinery operated by professional staff. Since we are self-sufficient, we have an advantage for provided quality products on time.

The company has produced for other sellers between 1985 and 2010. In 2010 ther took a radical decision to produce under their own brandname, Armes Home. Then the second generation of the family entered the scene as part of the company who look for a future full of hope and success.

On production facility Our factory is on Visne road in Bursa, has 2.000 sqm of closed area. Fabrics enter in factory and are out as packaged items.

On export markets and target markets Presently we export our products to markets in Europe, North Africa, Arabian Peninsula and Middle East. Our target markets are North and South America and the Far East.

May 2016

On customer satisfaction Despite some sales and production problems in textile markets, our company keeps its growth successfully. We are aware of the importance of customer satisfaction. Trust of our customers comes from our integrated efforts to adapt our offers to the needs and desires of buyers, our prudence, productivity, quality, economic prices, timely delivery and our respect to our customers.

On fairs, targets for 2015 and general comments We participate in or visit to fairs and exhibition held in the country and abroad. They are all valuable activities to expand ofr vision and to find new markets and customer segments. In 2015 we will watch developments in the markets and increase our capacity and markets we have been in. We aimed to get more share in the market by expanding our product portfolio.

PROFILE

42 HTE

Pir Nakıs offers excellent draperies

ir Nakış, an Izmir-based home textile company has been manufacturing and exporting very fancy and quality draperies, guipures and quilted products. We asked Fevzi Cakaloglu, founder of Pir Nakis, about his success story

Brief info on your company? Our firm was established by Fevzi Cakaloglu to produce embroidered textiles in 1976. In 1990 embroidered drapery production has began and in 1993 the production of every kind of quilted products began. Now, we produce embroidered draperies, guipures, and quilted products on up-to-date machinery. May 2016

On product groups and capacities Our annual production capacity for draperies is 1.2 million meters and for quilts is 900 thousand meters.

On production facilities We serve in our factory of 4 thousand sqm in Menemen, Izmir, employing 60 people.

On export markets and targets Every country that buys embroidered draperies is our target market. Presently, we export our products to England, Russia, Rumania, Ukraine, Kuwait, Iran and Spain.

On customer satisfaction Our priority is customer satisfaction. Profit is to have loyal customers. We do our best for a sustainable success of our firm.

On participation in and importance of fairs We are aware of the importance of Evteks and Hometex fairs and we participate in both.

On targets for 2016 We know that it will be a difficult year. But we are hopeful and we want to grow more by entering new markets.

On his views and comments about the industry and the company We want to remind the importance of our need for qualified workers continuously to the representatives of associations, unions, federations and ministries. Emphasis has to be given to the vocational schools to meet the growing demand for trained staff. Besides, we have to point out that incentives are given without having solid explanations. Idle capacities and melting profits are major problems in the industry. We have to think about our strategy in world markets.

PROFILE

46 HTE

Perdemax excels in curtain sector with innovative products â&#x20AC;&#x153;Our aim is to offer the most competitive products in quality and price and to develop most innovative products for our customers.â&#x20AC;?

May 2016

ocated in Istanbul, Perdemax company is an experienced business producing, marketing and selling a wide range of innovative curtains appropriate for modern decoration style. The company conducts R&D studies to develop the best products to respond the needs of the sector in domestic and international markets. Perdemax has an experienced and talented staff to produce and offer high quality and modern curtain systems working with a principle of customer-satisfaction focused. “We have a vision to be a leading company in the field of modern curtain systems in Turkey and to be the first brand to be remembered as a solution partner in international platform in the sector,” says an official of the company. “Our aim is to offer the most competitive products in quality and price and to develop most innovative products for our customers. We have a respectful total quality understanding starting from raw materials, going through production up to delivery and after sale services.” Having a wide range of fabrics for mechanic curtain systems such as roller blinds, Zebra, folding Zebra, silhouette curtains, etc., in its collection Perdemax has constituted a great warehouse in line with the needs of the sector in this field and has been selling wholesale fabrics to the mechanism curtain manufacturers from its stock without any waiting term. In addition to fabric wholesales the company has a high manufacturing capacity and has no direct trading activity with curtain stores but making contract manufacturing for some leading brands and exporting ready packages to foreign markets. The company has the brand name “PERDEMAX registered by the Turkish Patent Institute and has training and necessary certificates to increase product quality.

PROFILE

48 HTE

Multi StiQ, a producer and innovator of label materials

eSince the start in 1975 multiSTiQ has developed a wide range of substrates, varying from textiles to paper and films for the label industry. These substrates are coated with heat-seal, hot melt- or acrylic self-adhesives, or top coatings which improve non-fray- and / or printing properties. The multiSTiQ range of products is being used in a wide area of applications. Next to label materials for the garment, mattress and carpet industry multiSTiQ offers high standard materials for many other markets such as the textile sampling-, flag making-, automotive and packaging industry. The expertise in printing techniques, textile and adhesives especially the combination of these aspects makes multiSTiQ an interesting partner for many industries. More and more multiSTiQ is acting as co-developer and co-producer for bespoke products. Also the production facilities play a leading part in this activity.

May 2016

PROFILE

50 HTE

multiSTiQ is specialized in label materials with superior adhesion and printing properties for analogue as well as digital printing techniques. Waterfall collections Whether in production or later on in the showroom the Multistiq materials for the backing of waterfalls will show their quality.â&#x20AC;¨The materials are compatible with all the well known production machines. Through the large variety of materials (woven and non woven) and types and dosages of adhesive there is always a perfect fit to the material that has to be processed.

Shadecard mounting Double side self-adhesive materials but also combinations of 1-side self adhesive other side heat seal make the range of Multistiq stand out. Also here we provide solutions and not only products.

Edge fixing Multistiq offers a variety of materials for your dye cut masks or tape. Depending on your specific requirement we can offer paper, PP film, nonwoven or textile materiMay 2016

PROFILE

52 HTE

als for both heat seal or self-adhesive applications. We have a large variety of standard materials available to meet many different requirements.

Labeling Many pattern bookmakers and textile manufacturers have discovered the quality of the Multistiq label products already. Not only the good printability but definitely the excellent adhesiveness determined their choice. Specialties for treated fabrics and structured materials make the range complete. Your labels will still be on the samples when the collection is already expired.

Book & header covering: Under the brand name MultiLinnen® Multistiq offer a range of cover materials for your headers and pattern books. Colourfast, constant quality, flatness, gluability do meet the highest requirements. The same applies for the print, stamping and cutting features. MultiSTiQ is a leading supplier of adhesive materials for both the label- and textile industry. Main items are reinforcement materials for the sample making e.g. (non-woven) waterfall backing, tapes and frames for edge fixing and dye-cut labels for identification. The carpet and mattress industry are also important markets for a special range of label materials that can be either offset-, flexo or laser printed. Next to these ranges of standard materials MultiSTiQ successfully develops tailor made materials for many of their customers. The 35 years long experience in these markets is the key driver in this process. MultiSTiQ is part of the Permess/MultiSTiQ group with subsidiaries in the Netherlands, UK, Italy, Turkey and Bangladesh.

Products: • Reinforcement materials for the sample making;  • Dye-cut labels; • Label materials for the carpet and mattress industry. May 2016

PROFILE

56 HTE

Lenzing and The Woolmark Company announced their cooperation Lenzing and The Woolmark Company signed a Cooperation Agreement and presented the partnership between the lyocell fiber TENCEL速 and Merino wool at recent global textile trade shows. The perfect fiber duo introduces a new dimension to high-end home textiles and active wear.

May 2016

PROFILE

58 HTE

Robert van de Kerkhof, CCO - Lenzing Aktiengesellschaft and Peter Ackroyd - Global Strategic Advisor - The Woolmark Company with the Cooperation Agreement

erino wool has been renowned as a fiber material for a long time and has always been used as a raw material in home textiles and clothing. In the high-end segment, Merino wool is a highly desirable fiber. Quality can be extremely fine and glossy. TENCEL® is ideal as a blending partner for Merino wool. The properties of moisture management and a smooth fiber surface are enriching factors when combined with Merino wool and create textiles for customers who love both performance and luxury.

TENCEL® and Merino wool already successful TENCEL® and Merino wool together have already recorded a large number of successes. International brands have been successfully using the fiber duo in their collections. The blend is particularly popular among customers in Europe and the US. “In internal retail analysis, it is striking that the TENCEL®/Merino wool blend is often used in knitwear. The blend is used predominantly in the active wear segment”, says Robert van de Kerkhof, CCO Lenzing. “Therefore, in the new season our activities will focus on woven fabrics. Our goal is to target the woven fabric segment with high-quality fabrics for formal suits, clothes and shirts. We are operating with wool blends in a high-end-segment with high margins and are interested in expanding this business.” May 2016

(left to right): Andreas Gürtler, Manager Business Development Outerwear – Lenzing Aktiengesellschaft Junny Zhu, Technical Manager China – The Woolmark Company Amit Gautam, Executive Vice President, Textile Business – Apparel & Home Fashion, Lenzing Aktiengesellschaft Christina Kreuzwieser, Head of Global Marketing Communication – Lenzing Aktiengesellschaft Eric Chan, Commercial Textile China Director - Lenzing Aktiengesellschaft

Andreas Gürtler, Manager Business Development Outerwear – Lenzing Aktiengesellschaft and Gülay Gökbayrak, Business Development und Licensing Coordinator - The Woolmark Company

The best of two worlds TENCEL® is of botanic origin. Merino wool is a protein fiber. The fibers unite the best of two worlds. TENCEL® stands for a silky smooth drape and the blend with Merino wool demonstrates that the luxurious flow of the fabrics can create new and fashionable silhouettes. The smooth fiber structure of the TENCEL® fiber creates a pleasant sensation on the skin in TENCEL®/Merino wool blends. Thermal regulation is, however, one of the most interesting features of the blend. Both fibers absorb moisture vapor very well and create a pleasant microclimate on the skin. This is important particularly in warm climates and during physical exertion. “It is also very interesting that Merino wool becomes even more usable for summer with TENCEL® and TENCEL® becomes more suitable for winter as a result of blending with Merino wool,” Robert van de Kerkhof comments. “This means that the blend can be used whatever the season is.”

Business targets of the cooperation The long term goal is to expand the high-end Merino wool market with TENCEL®/Merino wool blends by 2020 and firmly establish this elegant blend in global collections. The product developments will be backed up with In-house developments and co-operation with external trend experts, especially for shirting are being intensified to inspire fabric manufacturers in Asia. Globally the focus is on flat knits and circular knits for women’s outerwear, and for men’s and children outerwear.

PROFILE

62 HTE

Polyteks celebrates third decade in business May 2016

polyester yarn producer company of Tasdelen Group, Polyteks celebrated its 30th anniversary. Established by having only three tons of production capacity in Bursa Demirtas Organized Industrial zone, the company now positioned as a leading producer of technic textile products. In his speech on the occasion, Mustafa Tasdelen, chairman of the group, said, “We keep producing special solutions for our customers and maintain R&D activities to produce specific products. Recently we have signed several cooperation agreements with foreign companies. Our products are sold in Europe, Middle East, Brazil, Mexico, China, India, Thailand, Vietnam and Indonesia. One of our partners is Sinterama, an Italian synthetic yarn producer.” General coordinator of the company, Ersan Ozsoy emphasized on the export activities reaching to 29 countries. “We are able to produce 36 thousand tons of products in our factory of 40 thousand sqm. We have been successful to grow and to introduce several firsts in the country. Textile section of Tasdelen Group of companies was led by Polyteks, a yarn producing company. We produced pointed texture polyester yarn first in 1989, the first microfilament texture yarn in

1993, first polyester air texture in 1994 and first polyester gimped yarn in 1999. Bicomponent yarns, melting polyester yarns and special yarns for embroidery are also produced in our factory. “Textile industry is moving to higher value added items, functional and technical textiles that can be imported to world markets. Our exports are growing steadily. “We spare 10 percent of our investment funds to R&D activities, having a 0.2 percent share in our total sales. We have been preparing our production facilities under the framework of Eureka project that is supported by Tubitak international industrial R&D projects in cooperation with Spanish partners. One of the top 500 companies in Turkey, Polyteks has Oeko-Tex Standard 100 certificate. Our company was also awarded by UTIB, Uludag Textile Exporters Association.”

PROFILE

68 HTE

TLC, a respectful name in curtain business

LC Tekstil Mefruşat is an experienced name in the drapery business. We have recently interviewed Hızır Alpaslan Pozam of TLC to get details of their success story. Full text of the exclusive interview follows:

Can you brief us your company? We have 35 years of experience in the sector our own company has been in the business for 18 years.

What does your product portfolio include and what is your capacity? We have been manufacturing roller tulles, roller fabrics, screen fabric and blackout fabrics. We have an annual capacity of 600-700 thousand meters.

Owner of TLC Tekstil Hızır Alpaslan Pozam, his sons left Ahmet Atakan Pozam and right Kaan Pozam

May 2016

Can you inform us about your production? We have been ordering and outsourcing our products at certain standards.

What about sales in domestic market and your exports? We have a good place in domestic and retail sales. In addition, we are selling our product to Iran, Lebanon, Saudi Arabia and Turkic Republics in Central Asia. Our new target markets are Europe, Africa and Russia.

How is your quality policy? We are very strict on quality. Our first priority is to offer the best quality and to guarantee unconditional customer satisfaction by following up the latest technologies and by utilizing them.

Do you participate in fairs? We donâ&#x20AC;&#x2122;t exhibit directly but we showcase our products through our dealers. We are planning to participate in directly in the years to come.

What targets do you have for the short and long runs? We always have the aim of reaching more markets and to develop our products by concentrating on research and development studies.

EVENTS

70 HTE

EVTEKS opens with new hopes

EVTEKS â&#x20AC;&#x201C; 22nd Istanbul Home Textiles Exhibition is one of the top destinations for new business ties in home textiles industry.

May 2016

Hall 1 F13

Riskulova 89 Almaty/Kazakistan T: +7 727 253 0 252 info@zugohome.com

info@oguzlartekstil.com.tr

EVENTS

72 HTE

urkey is among top-four in the home textile business in the world and Evteks is the most leading show of the industry in the country. In fact, Evteks is one of the best home textile fair in the world. It attracts around 150 thousand professional visitors from all over the world and exhibitors from many countries. It hosts around a thousand companies with more brands along with concurrent events such as seminars, panels, conferences, etc. Held over 160 thousand square meters, Evteks is a 5-day event being held from 17th May to the 21st May 2016 at the CNR Expo Center in Istanbul, Turkey. This event showcases products like Home textile products, carpets, tulles, curtains and bed linens are some of primary items of exhibit at the show. High quality raw materials, stylish and innovative design themes etc. in the Home Furnishings & Home Textiles industry. The exhibition is annually organized by ITF Istanbul Trade Fair / CNR Holding in cooperation with TETSIAD Turkey Home Textiles Industrialistsâ&#x20AC;&#x2122; and Businessmenâ&#x20AC;&#x2122;s Association with the support of Turkish Ministry of Economy. The Ministry of Economy is organizing a special Buyers (Trade) Mission Program for this fair, May 18-21, 2015. Buyers from selected countries including are invited to join in the mission. For the companies attending the mission, a briefing, bilateral business meetings with the Turkish companies, an exhibition and facility tour will be organized.

May 2016

TRENDS

74 HTE

More individual interior trend interpretations by Milou Ket

Famous Dutch designer Milou Ket gives insight into her new INTERIORS book, edition 2017-2018.

May 2016

n this time of transformation, there is interest in sustainability and innovation, inventions and exploration. Fantasy and Imagination are connected with Nature and Technology. Neutrals have become an interesting option again. We see them especially in very light and cool variations, but can be combined with darker and warmer shades. But now also darker, moody colours are accepted, mainly in shades of blue and blue green, and in dark neutral variations, to emphasize atmosphere. Our interior is the expression of our own personality; it has become more individual, and shows traces of wear and use. Textures, aged and worn aspects give warmth and homely features to the interior. There will be more interest in non-aggressive natural colours, often with vegetal dyes.

Designers are researching, discovering and exploring old and new resources and techniques. New shapes, rounded and friendly are used for multi-functional furniture. Digitally printed carpets and wallpaper give a boost to the interior. Industrial vintage is popular. The first, neutral coloured theme, is called “The luxury of Silence”, where we slow down in a serene atmosphere. The second theme is called “Surprise the Senses”, with fresh pastel colours. The third theme is called “Embrace Diversity”, focussing on multicultural and Bohemian lifestyles. Bright colour takes a dominant place in “Colorific!”. In “Forces of Nature” everything evolves around nature. In “Glamorama” historical, oppulent and precious influences are combined in dark shades.

TRENDS

76 HTE

1. Luxury of Silence Inspiration In our noisy, busy lifes, overwhelmed by information, we value the â&#x20AC;&#x153;Luxury of Silenceâ&#x20AC;?, space and light. In our homes we want as little as possible distraction, we want to focus on the essential and keep it simple, to have a kind of Nordic safe heaven or nest, our own sanctuary. The atmosphere is quiet and serene. We want to slow down. Wire furniture is barely visible. Colours are light and modern. Textures and traces of aged and worn effects play a very important role, to make us feel comfortable, as they add warmth to our environment. Handmade aspects, as well as one of a kind products are popular. Textiles are therefor very important, but we see also how other products show texture, such as concrete, wood, cork etc. Even more than before we balance opposites, such as round and square, soft and hard, textured and smooth, light and dark, new and old etc. Especially carpets are applied to add warmth and texture in our lifes. Digital printed wallcoverings imitate the real material, such as (scrap) wood, concrete, marble, stone, textured textiles etc.

Colours In this theme we see a range of neutral colours. They are refined, light, cool and serene. They show just a hint of a tint. They can be combined with the warm copper shades, brown and anthracite grey from our last theme for more definition. Thin lines are added as outlines, for a minimalistic approach. As colours we see Pearl Grey, Lilac Grey, White, Pale Grey, Ivory, Pale Pink, Light Sand and Light Beige. Black and white are still around.

May 2016

TRENDS

78 HTE

May 2016

2. Surprise the Senses Inspiration We have called this direction “Surprise the Senses”. Pastel colours play a very important role to achieve this, but also the touch and the smell are important. Gradation of colour plays in important role, we see lots of gradients, and colour transitions, hence the popularity of hand painted and aquarel techniques, with their dissolved colours. This direction is contemporary, without being too sweet or romantic. Furniture is contemporary, and open. There are many new shapes, soft and rounded. Also modular sofa’s adapted to our new life style, with multiple devices. We see furniture with different functions. We will see a lot of geometric ideas, sometimes a bit blurred, or with overlapping colours. The lipstick pink colour acts as an accent. There is also Oriental inspiration. We see that in the decoration with fans, furniture, Oriental umbrella’s and delicate decoration. Besides that, we see influences from exotic far-away Islands, the jungle, almost like Paradise with it’s palms, foliage, flowers and exotic birds such as flamingo’s.

Colours The pastel colours for this styling direction are fresh and vivid, reminiscent of sherbets and candy. Often these colours are combined with white or with a neutral base. Often a bright colour is added to these pastels in prints, but also dark colours are added to give the range more strength. As colours we see Soft Lilac, Anis Green, Soft Pink, Lipstick Pink, Pastel Aqua, Pastel Blue, Soft Pistache and Pastel Turquoise. Lipstick Pink is the brightest colours in this range, and acts as an accent colour.

TRENDS

80 HTE

3. Embrace Diversity Inspiration In this direction â&#x20AC;&#x153;Embrace Diversityâ&#x20AC;? we celebrate the multi-cultural influences from all over the world. We cherish the products that we bring from our travels and showcase them in our homes as souvenirs. But also in the large towns in different countries, people from many different ethnic backgrounds are living together, sharing their way of living, cooking and musical preferences in order to enjoy the Nomadic mix. Alone in Amsterdam already, there are people from169 different nationalities, living together, all with their different cultural backgrounds and roots. They have produced a large carpet where all people have collaborated to depict their different handcrafted motifs, all characteristic for their original region. Handcrafted, unique products are cherished. We see among others carpets, textiles and woven baskets, inspired by the Global Bazar. Old techniques are revived, such as tie & dye, ikat, batik, block print, shibori etc. Also African influences, sometimes with a primitive twist, are present.

Colours For this direction the colours are warm and vegetal, and are reminiscent of old and worn handmade ethnic products. They are often combined with dark brown and baroque from our last range, but also black and white are used as an accent to highlight a product. Neutral colours are often used as a ground colour. As colours we see Corn, Light Terra Cotta, Terra Cotta, Red Brown, Hortensia Rose, Light Purple, Dark Beige and Light Olive. Indigo Blue, as shown in the previous books, is also still around.

May 2016

TRENDS

82 HTE

May 2016

4.Colorific! Inspiration In this style direction â&#x20AC;&#x153;Colorific!â&#x20AC;? bright colours play a role. Colour is applied for paint with a striking effect for the interior. We see how for instance a chair in a bright colour will be highlighted. A retro Mood, influenced by the Swinging Sixties and London, plays a role, with ironic Pop-Art prints, colourful checks, and a mix of Peace symbols, Optical effects are obtained by combining bright colours with black and white, to make the colours pop. Art, especially the Memphis movement are important. The combination with white makes a summery and fresh impression. Prints are either bright and colourful, or more tone-in-tone for a more decent effect. Also in this style direction gradients are important. And we see overlapping colour fields in prints. The shapes of the furniture are rounded and friendly. Glass filters are applied for interesting effects. There are new mirror materials available, also with the addition of colour. Shiny surfaces are opposed to matte materials.

Colours In this colour direction we see bright and cheerful colours, brought to life in combination with black and white. Also these colours play an important role when added to the pastel range, where often also a darker shade is added. These colours are important as well, when they are used tone-in tone, as accents. As colours we see Bright Red, Pink, Orange, Acid Yellow, Fresh Green, Cyan, Middle Green and Radiant Blue. In the interior these bright colours are added for accessories, and also to highlight single objects such as a remarkable chair.

TRENDS

84 HTE

5. Forces of Nature Inspiration This style direction is directly influenced by the “Forces of Nature”, a continuation of our “Aquatic& Botanical’’ theme of last year. It does not only mean, that we want to take nature into our homes. We cherish herbs, green plants and healthy food. Nature and Technology are combined. New products with Led’s are developed so everyone can have “green fingers”. But we also are interested in sustainable products, in the circular “Blue Economy” as promoted by Gunter Pauli. Young designers are experimenting and exploring resources and the laws of physics and nature. They experiment with minerals to obtain different effects, and recycle hemp, linen and even wool fibres to make interesting chairs and other pieces of furniture. After many seasons now darker moody colours are accepted as paint colour for walls, especially moody blues and blue/greens are popular to simulate the colours from nature. Products from the Industrial era make popular vintage furniture to obtain a worn and aged look.

Colours These vegetal colours, reminiscent of oceans, lakes and lagoons, and foliage are inspired by nature. The first three colours act as neutral shades, the other colours are shades of blues and greens. They are a continuation of our last year’s theme “Aquatic & Botanical”. As colours we see Light Greenish Yellow, Light Ochre, Soft Brown, Greyish Aqua, Greyish Green, Light Blue, Greyish Dark Blue and Dark Leaf Green. They all combine well, and give a harmonic and natural effect.

May 2016

TRENDS

86 HTE

May 2016

6.Glamorama Inspiration The galaxy with bright shining stars against a dark background is the source of inspiration for our theme â&#x20AC;&#x153;Glamoramaâ&#x20AC;?. Also historic influences play a role here. We see ideas derived from pieces from well-known art museums that are applied with a contemporary twist. Luxurious materials play a role here. Gold and copper as well as silver, brass and bronze will remain important additions to the interior. Mysterious darks play in colourful opulence with precious jewel colours for an encounter of Heritage and Future. Space, height and size add to the feeling of luxury and show monumental solutions. Traditional craftsmanship is appreciated and applied in new ways, sometimes with a twist. All things precious and rare are a luxury and therefor valued and in demand. Matte materials are often opposed to shiny materials. The interior is not always opulent, it may also be minimal in shape, but luxurious and high-end in the execution of materials. Images of eyes show up here and there on decorative products.

Colours These dark glowing colours evoke the memory of a nightly sky, or of infinite space with bright coloured stars against a dark sky. Also the night blue of previous seasons should be added as a dark background colour. Metallics such as brass and gold, but also warmer shades such as bronze and copper remain important to obtain a certain luxury. As colours we see Peacock, Dark Magenta, Deep Cardinal, Golden Ochre, Rich Copper, Anthracite Grey, Brown and Black. The two metallic colours, may be used, as well as a warm yellow and as orange. Contact: studio@milouket.com Turkish Agent: didem@fabricconcept.com

EVENTS

88 HTE

Proposte stimulated the sector!

May 2016

Held amid the global and regional economic crisis Proposte of Italy has been a place to trigger the trade with much inspiration for the upholstery and window covering fabrics.

or the fabric sector Proposte is a must-attend event that is held every year. The 24th edition of the event was held at its fascinating venue in Cernobbio, Como, Italy, April 27-29, 2016. Innovation was the driving force behind the Proposte, the world preview of furnishing fabrics and curtains. Despite a statistical drop of 7 percent in the number of visitors and 4 percent in the number of companies participating (but with a 3 percent increase in participation from foreign companies), which is perfectly in line with the current state of the market, the satisfaction and optimism of the exhibitors demonstrated that the Fair remains an excellent showcase for new collections, and that enthusiasm was also affirmed by the new participants. Proposte has confirmed its status as a highly international fair, with representatives of foreign companies making up nearly 70 percent of the total number of visitors. There were 90 exhibitors at Proposte 2016, divided up as follows: 45 Italian and 45 from other countries, more precisely, 15 Belgian, 7 French, 6 Spanish, 6 British, 4 German, 3 Turkish, 2 Dutch, 1 Austrian and 1 Swiss.

EVENTS

90 HTE

The exhibits included jacquard (21%) and dobby (20%) fabrics for upholstered furniture, followed by jacquard (16%) and dobby (15%) curtains, as well as velvets (7%), embroidered curtains (4%) and trimmings (1%). It’s also important to highlight the growth over time in the demand for prints, both for upholstery and curtains (both 8%). The qualitative identification of fabrics shows a growth in the demand for the highest range of products; in fact 36% of the products are high-end, 24% in the “luxury” category. The medium range quality accounts for 19%, while the super luxury sector (unique creations) is a strong 15%. The remaining 6% of products is made up of solid fabrics in a wide range of colors, with a greater distribution, and also for the furnishing market. The average percentage of exports for Proposte’s producers is 60%. The primary market for Proposte’s exhibitors is the United States, followed by the United Kingdom, Germany and France in that order, and then Russia, Japan and the Scandinavian countries.

May 2016

EVENTS

92 HTE

Handover During The Board Of Directors Meeting  As soon as the doors to Villa Erba closed the Board of Directors opened theirs and announced the new officers. For the handover of the Presidency, maintaining the alternation between curtain and fabric makers, Piercarlo Viganò leaves his post to his friend and colleague Mauro Cavelli, and himself takes on the role of Vice President. The new board members Gianmarco Zamaroni and Marco Cazzaniga were confirmed, and taking the place of Gustavo De Negri is Alessandro Tessuto.

There was strong attendance at the press conference in which Alberto Jelmini, the founder, participated along with his sister Rosita Missoni, from the Home sector of the Missoni Group, the President Piercarlo Viganò and the Vice President Mauro Cavelli, who reaffirmed the great degree of attention that is paid to the certification and traceability of fabrics, a concept that was underscored by Jelmini who said, “the way in which things are made is often more important than the thing itself”. Cavelli also underlined the tendency to favor natural colors as far as curtains are concerned and more striking textures and colors for furnishings, as was prefigured by the choice for the title of this edition, Blooming your home.

The gala evening was a great success with the public who attended the event, which took place in the interior rooms of the Villa Antica and the lakefront staircase, dressed up for the occasion with hundreds of pillows kindly provided by the exhibitors. The centerpiece of the event, accompanied by the music of Milanese DJ Lele Sacchi, was the video mapping projection that was done by OLO Creative farm in the picturesque atrium of the Villa, a spectacle in which nature, colors and fabrics were the protagonists. The evening was organized by I-AM Comunicazione, with the invaluable support of the staff of Villa Erba and Proposte.

May 2016

EVENTS

94 HTE

Proposte stands for excellence! By Mehmet Soztutan, Editor-in-Chief

May 2016

s an attendee to 23-year old Proposte for 11 years I know a lot about this specialty show but I wanted to have the most accurate information for our readers. For this purpose I interviewed Mr. Massimo Mosiello, general manager of Proposte, on Friday 2016, the last of the show this year.

What makes Proposte unique when compared with other fairs? There are many factors which differ Proposte from other shows. First of all we are very strict on accepting a company as an exhibitor.

EVENTS

96 HTE

Mr. Massimo Mosiello (left), general manager of Proposte, granted an exclusive interview to Mehmet Soztutan, Editor-in-Chief of Home Textile Exports magazine.

What are your criteria for accepting exhibitors? First of all, it has to be a manufacturer. No matter how quality sample they submit, we donâ&#x20AC;&#x2122;t accept importers or traders. Secondly we take their samples and check for quality. We care for their capacity, manufacturing facilities, number of employees and their customer portfolio and profile.

Is it important to know their clientele? Yes, it is a factor for us to know if they are selling to prestigious companies. Their clientele shows us their quality and respectfulness.

May 2016

As a European-only show you wouldnâ&#x20AC;&#x2122;t accept any other companies to the show but since last year you have some none-European exhibitors including three Turkish brands? How has this happened? In fact those three Turkish brands are the only non-European exhibitors but we made this decision last year. When you look at those three names, Vanelli is a world brand. It has many innovation awards from even European organizations. Marteks has an excellent collection. Penelope is the same. We may accept companies from other countries, too.

What about the International Observatory scattered around? They are very good for Proposte too. They add more value. Everything is for visitors and buyers. When they come for Proposte, they have more choices because there are some

high-end companies among them and there are middle level quality manufacturers. Some of the buyers need middle level rather than top level quality. So, this is very good for everybody. There is another important factor: having many companies at International Observatory section gives us the opportunity to evaluate for having them inside Proposte in the future. We see their collection, we know the company better and we make our decision easier in accepting or refusing their application.

Do you have a plan to open the show to the world? A Proposte Shanghai or New York or Istanbul, for instance? That could be in the future. We have similar organisations in my other profession at a Milan-based exhibition company. We make apparel shows in Shanghai and New York. Proposte may also consider similar openings in the future but it is not on our closer agenda.

PROFILE

100 HTE

Plasmat excels in sample hangers O

ne of the leading companies operating in the sample hanger business in Turkey, Plasmat has been producing a wide variety of products in its field since 1997. We conducted an interview with Mr. Ahmet Aydin, proprietor of the company, about the success story of Plasmat. Full text of the exclusive interview follows:

On the company Having deep roots in the printing industry Plasmat was established in 1997. Our history of 25 years is the proof of the success of our company.

Product groups and production capacities We produce every kind of sample hangers that are used to bond samples of home textile products. Sample hanger tops, book hangers, roller blinds and zebra curtain catalogues, folders, and other complementary products, packaging materials are among the products we produce. Our production capacity is about 150 thousand pieces monthly, aside from other special products. May 2016

101

Ahmet Aydin, Proprietor of Plasmat

On production facilities Our factory was built on a 2-thousand sqm land, and all operations are carried out on automatic machinery by professional staff. All operations are realized in the factory. On target markets 70% of our products are sold in the country and the balancing 30% is delivered to export markets. We export our products to Germany, Holland, Norway, Italy, S. Arabia, Egypt, Israel and Russia.

On customers and customer satisfaction Despite recent recession in the market, we keep going successfully. We are aware of the importance of customer satisfaction and try to maximize it by adapting our operations and building a strong corporate identity. Behind our success are our solutions to save time and cost of sample hangers mounting and packaging. Trust that we built on our customers is a result of our success in answering the needs of them efficiently, economically and timely.

Targets for 2015 We want to increase our production capacities by entering new markets in abroad by following technologic developments closely. We visit or participate in the fairs in abroad and in Turkey. Fairs are important tools for us to expand our vision and finding new buyers.

Additional comments The quality of home textile products also depends on the quality of packaging and sample hanger preparation, both is important for successful presentations. Efforts to grow home textile industry are also helpful for the producers of sample hanger and product handlers.

PROFILE

104 HTE

SEHA offers cotton, soft, hygienic and quality home textile products

With the OEKO-TEX 100 standards, Aqua-soft brand products of Seha Textile never damage the nature. The company has rich and profound experience in the development of bamboo towels that never contains microbe.

May 2016

105

ocated in Denizli, Turkey, Seha Textile has an established prestige in the home textile business. Its story started when it initially opened a home textiles business offering a wide range of quality products at affordable prices. Seha Textile, one of the leading textile companies in Goveclik, Denizli, has been manufacturing towels, bathrobes, bed sheets and quilts, sleeping sets, pique and hotel groups in any dimensions and quality. Seha has a great success in selling its exclusive products with the patent of Aqua-Soft in import and export business. Exporting 80 percent of their production to Europe and Africa countries, Seha is proud of offering 100% customer-satisfaction guarantee. With the OEKO-TEX 100 standards, Aqua-soft products of Seha Textile never damage the nature with no any chemical material. They have rich and

profound experience in the development of bamboo towels that never contains microbe. All their products are 100% cotton, soft, hygienic and quality. Seha Textile is one of the best companies dedicated to the textile industry, serving a variety of customers around the world satisfying those customers remains the focus of everything they do. They are manufacturers and exporters of various kinds of fabric made of 100% cotton products. The aim and effort of Seha Textile is to put together a team of extremely efficient experts to service the needs of retailers and wholesalers. They offer a gamut of services, right from procuring products from the leading manufacturers, to providing special embellishments and finishes on clientsâ&#x20AC;&#x2122; request, to quality assurance and packaging. Their commitment to provide their customers with the finest products at the best prices has enabled them in winning their trust.

PROFILE

106 HTE

the importance of value: value for money, service which is valued by their customers and the value of, their most important asset, their colleagues. They firmly believe that engaged, talented and motivated colleagues are at the heart of the business. So they need talented developer and marketer in order to promote their products worldwide. Seha Textile is a mix of system that aspires for nothing but the best in terms of quality and standards. Subsequently they have achieved the reputation for being the best and competitive amongst their competitors worldwide. Their strategy is to offer their customers highest quality products, excellent service, on time delivery and production flexibility. A combination of these factors guarantees total customer satisfaction. The effectiveness of their management systems, the skill of their workforce and the quality of their products are their real pride comes from their ability to have honored all the commitments made to their clients resulting in long term relationship. Seha Textile has a modern integrating R&D, production and marketing of products by undertaking the development of the second generation of products with higher technological contents and larger added values. Sehaâ&#x20AC;&#x2122;s efforts are relying on technologies and continuous innovations. Manufacturing quality products with high-end machines and offering them at affordable prices, Seha Textile aims to spread all Aqua-Soft brand products all over the world. Meeting standards without sacrificing quality, Seha Textile is planning to open up additional markets.

May 2016

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PROFILE

108 HTE

Palmiera Tekstil aims new export markets

â&#x20AC;&#x153;Our mission is to offer quality and reliable products and services and to deliver fast to assure customer satisfaction through innovative and honest service.â&#x20AC;?

May 2016

109

almiera is a home textile company renown for its high quality and fast service. It adds a different vision of vast experience in the world market. Bülent Çiğil of the company responded the questions of Home Textile Exports magazine.

Can you brief your company? Palmiera Textile Trade Ltd. Co. was established by highly experienced board members in 2014.

What does your product portfolio include? We produce tulle curtains, fabric curtains and drapery, linen, upholstery, Trevira, printing, roller blinds, table clothes, home textiles, hotel textiles and accessories.

PROFILE

110 HTE

What about your current export markets and your target markets? We are currently exporting to Russia, Ukraine, Central Asian republics and Middle Eastern countries. We are targeting to penetrate European and African markets in 2016.

What can you say about your customer satisfaction? We are determined to be distinct at the evaluations of our customers by developing innovative products. Our mission is to offer quality and reliable products and services and to deliver fast to assure customer satisfaction through innovative and honest service. Our goal is to exceed our customersâ&#x20AC;&#x2122; requirements and expectations by adapting to changes in the world market.

Tevik SĂźmengen, Hakan Akay, Halit Tokluk

Do you have any targets set for 2016? We have goals to penetrate new markets and increase our capacity and to accelerate realizing our programmed targets. We will attend international fairs to gain new customers and develop our business more.

Anything you would like to add? Although 2015 seemed to be a tough year for the sector we could make a big progress thanks to the stability in our region. The political stability should be continual. And relations between the countries should be improved. Otherwise, new crisis can break out. I hope that the recent conflicts will be solved in a short time and the relations recover. This will be the most ideal choice for all. We are

May 2016

PROFILE

114 HTE

DETS Textile gains momentum in world markets!

The company exports a wide variety of home textiles to all over the world.

ETS Textile, established in Denizli, one of the leading textile centers in the World, in 2005, has achieved to become one of the leading brands with its visionary structure and the importance DETS puts on research and development and innovation. DETS Textile, has adopted “high level of customer satisfaction” as a tenet by its high quality and in time production principles via accurate planning, dynamic and flexible structure. DETS Textile exports its products manufactured compatible with Öko-Tex standards to European countries like United Kingdom, Germany, Italy, France, Ireland, Switzerland and Slovenia as well as many countries in all continents like Israel, Russia, Singapore and Morocco. We talked to Volkan Unlu about their success story:

May 2016

115

Volkan Unlu

Can you outline the brief history of your company?

What about your production facility?

Established in 2005 in Denizli, one of the major centers for textiles in the world, Dts Textile exports towels and bathrobes in world markets. Recently it launched a brand of its own, Marie Lou.

Our factory is built on 6,000 sqm land in Denizli. At the factory we have 12 bathrobe weaving looms, stitching machinery, and high technology digital printing machine on textiles.

What are your products and production capacities?

What can you say about your targeted export markets?

The brand covers most of the home textile products, including towels, bathrobes, bed linens and others. The brand is built on differentiation and quality and all products are produced by our factory on the up-to-date digital fabric printing machines that have a daily production of 5,000 meters.

Exports are important for both our company and national economy. In a short period of time we have managed to export our products to several countries, including England, Germany, Italy, France, Ireland, Switzerland, Slovenia, Israel, Russia, Singapore and Morocco. We also have established a sales partnership with Versace 19.69 Abbligliamento Sportivo Srl. the world famous brand.

PROFILE

116 HTE

How is your customer satisfaction policy? Quality is the most important standard for Dets Textile and Marie Lou brand. We aimed unlimited customer satisfaction. We measure consumer satisfaction, expectations and needs.

Which international fairs do you participate and how do you evaluate the importance of the fairs Fairs are important activities for us. They offer great opportunities for both companies and customers. They help to reach larger groups of people in the markets. We plan to participate in Evteks and Home&Tex in 2016. Besides we expect our customers to visit our booth J58 in Hall 8 in Heimtextil fair.

What additional comments do you have on your activities and on the industry? Textile is a major industry in both Turkey and in Denizli. Companies both larger and smaller ones can communicate with each other and try to find better solutions for improving their businesses. If we maintain this positive environment in the industry all companies in textile industry can prosper even more.

May 2016

Havaalanı Mah. Taşocağı cd. Gerede sk. No: 10/B (Tekstilkentin altı) Esenler / İstanbul / TURKEY Tel : +90 0212 629 12 22 Cep : 0538 879 95 15 www.ekobag.net - www.ekobag.com.tr info@ekobag.net Bugünümüzü değil yarınlarımızı kurtarmak için

Ekobag

PROFILE

118 HTE

Ekobag designs contemporary bags and packages

eneral manager of Ekobag, a supplier of bags and packaging materials for several industries, introduced his company.

Can you brief the history of your company? Started in 2009 to produce printed packaging materials our company has expanded its product varieties almost all fields of packaging industry. Presently, we supply printing, pressing, pvc, non-woven, raw canvas, interlining cloths for variety of needs.

What about your product lines and production capacities? In printed products we offer services at every field, home textiles, cosmetics, fair activities etc. We have no capacity limitations and have a different production tactic. We also have a high grade of experienced quality control staff. May 2016

119

What production facility do you have? We have a well-equipped facility in terms of both labor and equipment for the production of our line of products and have the structure and knowledge to respond to all extra needs.

Please tell us about your export markets and targets. We have served to many companies in Turkey; among them are Karaca Home, Watsons, Hayrat, THY, etc. We contacted wit several companies in their preparations for fair event. We are open new markets, ready to serve when needed.

What is your customer satisfaction policy? We work as customer and solution centered company. We dedicated ourselves to produce complete customer satisfaction.

Are you participating in international fairs, and can you comment on importance of trade fairs? By now we never participate in any international fair. We wait to be explored as a hidden treasure.

What targets do you have for 2016? We wish that the year 2016 would be a year of attack and expansion. We targeted to reach out the highest grade of companies to serve them.

What additional comments would you like to share with our readers? Our sector is one of the fast growing sectors and variety of companies is contributing to each other. We want to establish bridges among the companies to produce newer products. We are able to determine the common points among industries and find the needs in the industry. With supports of our R&D activities we want to expand our horizons even more.

PROFILE

122 HTE

GCM exists where textile is! E

stablished in 1988 GCM company has obtained a wide customer portfolio with its quality and customer oriented after sales services, and has become a leader in its field first at domestic market and in abroad where it has been exporting to more than 30 countries. The knowledge and experience that GCM obtained as Güven Çelik, are combined under the name of “GCM Group” as follows: “GCM” brand in the “Textile Machinery” sector “GCM Geri Dönüşüm” in the “Plastic Recycling Machinery” sector

Koray KUTLU Owner of GCM GROUP

“GCM Otomasyon” in the “Automation and Software Systems” sector.

May 2016

The firm has a wide area of customers in the textile industry from integrated textile industry to weavers, from knitted fabric manufacturer to fabric wholesaler, from ready-to-wear manufacturer to fabric importers. The clients of GCM comprise numerous firms all over Turkey. â&#x20AC;&#x153;Our target is to enlarge our export program and to introduce our machines to all Textile Industry in the world, currently and permanently. We have been continuing our production and after sale service activities with our experienced and expert staff at our factory in Hadimkoy, Istanbul. We are more powerful, more enthusiastic and more customer-oriented solution partner with our GCM brand,â&#x20AC;? explains an official of the company.

GCM product portfolio includes: Fabric Inspection Machines, Fabric Double Folding Machines, Fabric Roll Packing Machines and Automation, Laboratory Test Equipment; Spectrophotometer, Rubbing Resistance Test Apparatus (Crockmeter), Light Box. Manuel and Automatic Swatch Cutting Knife Machines, Portable Swatch Cutting With Laser, Barcode Management for Fabric Sample, Fabric Quality Inspection System and Bar code Warehouse Management System, Drilling Machines.

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PROFILE

124 HTE

VOLENKA, innovation for lovers

As an exporter of chic and quality products Oran Textile has been building up two brands namely Merzuka and Volenka. May 2016

125

ocated in Denizli, Oran Textile has been successfully producing quality home textile products. Musa Ä°NAĂ&#x2021;, General Manager of Oran Textile, detailed their operations.

Can you brief the history of your company and your activities? Oran Textile is a family business founded in Denizli in 1994 to produce private brand textiles, towels and bathrobes that are sold both in the country and in abroad. Having its own brand Merzuka and a new one Volenka, we produce new product lines of pastel colors, unique patterns and chick accessories.

PROFILE

126 HTE

About export markets and targets of the company? We are aware of the importance of exports both for our company and for national economy. Products having Merzuka brand is exported to Russia, Ukraine, Azerbaijan, Algeria and near and Middle Eastern countries. We try to overcome the problems caused by recent recession in world economy by developing new and different products. We keep trying to find new markets and new customers.

What is your policy of customer satisfaction? It is the key for success, besides other words quality, service and price. Customers seek better products and lower prices. They also seek for instant opportunities. Customer satisfaction is to understand what the buyers’ needs and expectations are. We are keen on our quality, sales and after sales services, on reasonable prices.

On importance and participation in national and international fairs We emphasize on both local and international trade fairs. They offer great benefit for us and for our customers. In regard, we are going to take part in İstanbul textile fairs and world fairs (İstanbul Home & Tex Fair and Algeria Decor Expo Fair)

Targets for the year 2016 We created in 2015 Volenka brand quality service and reasonable price approach has been appreciated by our buyers, prospective distributors and customers.. we reached 80 distributors by the end of 2015 under Volenka brand. We plan to reach our brand in 200 stores in 2016

Musa İNAÇ, General Manager of Oran Textile

Additional comments on the sector and activities Textile industry is as important for Denizli as for the national economy. However, recent slow down in global economies have affected to several industries including the textiles. We are trying to overcome the situation and turn it to our favorable advantage.

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PROFILE

132 HTE

Iy覺 Geceler Istanbul becomes a prestigious home textile brand

YI GECELER ISTANBUL,the young and dynamic brand of the home textile industry has been continuing its partnership with strong and doyen firms. The company has recently celebrated the first anniversary of its partnership with TUNALAR EV TEKSTILI, the leading company of the sector, which assumed the Central and Eastern Black Sea Region Dealership of Iyi Geceler Istanbul and experienced the pleasure of meeting with the reps of all sales points on the occasion of the event.

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Aiming to develop its user area through its trendy home textile products, the brand has already become one of the most prestigious names in the home textile industry. Speaking at the event, Mr. Hüseyin Kınay said that they were very happy to be part of the success and took pride of contributing to building up a prestigious brand with Orhan Şaşmaz Tekstil, the owner of the brand. He also underlined that they would spare no efforts in sales and marketing of Iyi Geceler Istanbul brand products in the sales points in their region.

PROFILE

136 HTE

Textile and fiber industry in Turkey

May 2016

137

Existence of a well-developed textile in Turkey makes also production highly value added, fashionable textile and apparel

finishing industry and marketing of and quality home products possible.

urkey, as being one of the most prominent textile and clothing producers in the world, has the production capacity to meet almost all the raw material needs of the industry. Some part of cotton and artificial and synthetic fibers needed by the industry are met by imports. The textile and clothing industry was the first industrial sector that developed in Turkey. The establishment of customs union with the European Union gave a major boost to the industry in 1990s and it currently is the largest manufacturing subsector in Turkey in terms of production and employment. The Turkish fabrics industry produces a wide variety of fabrics for apparel, home textiles, upholstery and technical applications. The country has large-scale fabrics companies with vertically integrated production facilities in addition to many small-sized non-integrated firms, serviced by a well-developed finishing industry.

PROFILE

138 HTE

A large part of the industry is based on cotton. Turkey is the sixth-largest cotton producer in the world. Domestic output does not fully meet local demand and the country is the third-largest cotton importer after China and Bangladesh. The fabric mills are mainly concentrated in Istanbul, Bursa, Adana, Denizli, Kahramanmaras, Izmir, Gaziantep, Tekirdag, Kayseri and Usak. Many of the integrated mills are located in Istanbul, Bursa, Kahramanmaras, Adana and Gaziantep. Contributing over 10% of the GNP, about 20% of the overall exports and generating about 15% of the total employment, the textile and apparel industry is the key industry and a major player for Turkeyâ&#x20AC;&#x2122;s economy. According to UN Comtrade, in 2013 Turkey has become the 5th largest textile and apparel exporter globally, following China, India, Italy and Germany respectively. Turkey also enjoys being the 3rd largest hosiery and 3rd largest towel supplier of the world, as well as the largest home textile manufacturer of Europe. Gaziantep, one of the major textile regions of Turkey, produces about 57% of all machine-made carpets produced worldwide. Turkey has also been the eight largest cotton producer of the world in 2013/2014 crop year with 501000 metric/tons of cotton and forecasted to escalate to the seventh with an estimated 700000 metric/ tons by the 2014/2015 crop year. With an installed capacity of around 3,5 million/tons, Turkey reaps the benefit of having the highest fiber and yarn production capacity in Europe. About 65% of this capacity accounts for cotton, 35% accounts for synthetic filament and 10% accounts for wool and others. Thanks to its remarkable capacity also in synthetic yarns and fibers, Turkey has become the seventh largest producer globally with an estimated annual production of 1,3 million tons in 2014. The point that the Turkish textile sector has reached today regarding quality, fashion and design cannot be underestimated.

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Regional development of the Turkish textile industry Employing about an estimated 2 million people, about 1 million registered according to SSI of Turkey, and about another 1 million unregistered, with nearly 58,000 active companies, the textile and apparel industry in Turkey is concentrated around the cities of Istanbul, Bursa, Denizli, Gaziantep, İzmir, Usak, Tekirdag, Kahramanmaras, Adana and Kayseri, respectively. When the clustering activities of the Turkish textile industry is analyzed, it can be evaluated that floss, synthetic filament

yarn and fabric production is clustered around Bursa, which historically was the silk center of the Ottoman Empire; towel, bathrobe and home textile production around Denizli; woolen, worsted and semi-worsted yarn and blanket production around Usak; finishing and particularly circular knitted product finishing around Tekirdag; cotton weaving and finishing in Adana; cotton yarn and particularly OE-yarn in Kahramanmaras; polypropylene, nonwoven and machine-made carpet manufacturing in Gaziantep and finally circular knitting, knitwear and hosiery as well as apparel and garment manufacturing around Istanbul.

PROFILE

140 HTE

A consistent improvement in the exports of all textile related articles The continuous increase in the textile and apparel exports of Turkey over the years did not only contribute to the growth in industrial export earnings, but also contributed to the reduction of the current account deficit of Turkey. Thanks to the textile and apparel industry together, Turkey achieved export revenues worth about 29 billion USD, whereas realized imports worth about 13 billion USD and managed to reduce the account deficit by 16 billion USD within 2014. Thanks to the additional tax declaration for the imports of several textile articles that has taken effect by April 2011, the textile and fiber exports has accelerated over the last 4 years, and hit the top by the end of 2014 and the foreign trade balance has surpassed 42 billion USD. Whereas woven

fabrics receive the largest share in Turkish textile exports, knitted fabrics, yarn and home textile exports also got a significant cut. Russian Federation, Italy, Germany, Romania and Spain ranked as top markets respectively when woven fabrics are considered. For the knitted fabrics, Italy, Russian Federation, Ukraine, Bulgaria and Romania led the textile export markets of Turkey. Finally, Italy, UK, Belgium, Germany and Netherlands ranked among the top importers of fiber and yarn from Turkey. On the other hand, Turkey ranked as number one importer of synthetic fibers and yarns in 2012, with about a 7,7% share in total world imports ahead China. Fiber and yarn imports account for one-third of Turkeyâ&#x20AC;&#x2122;s total textile imports. Whereas Turkmenistan, Egypt and Uzbekistan get the biggest share of Turkeyâ&#x20AC;&#x2122;s cotton fiber and yarn imports, China, India and Vietnam lead the list regarding synthetic fiber and yarn imports.

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Textile industry received even more support from the government in 2014 The government granted about 8 billion USD worth investment incentive to the textile sector within the period of April 2011 and July 2014. Only 1,5 billion USD investment incentives was provided within the period of January 2014 and July 2014. Here, we should point out that the man-made fiber industry continued to suffer with regard to incentives due to the legislations of the Customs Union and EU. The support instruments provided to the overall textile industry within 4 different investment incentive schemes included VAT exemption, customs duty exemption, tax reduction, social security premium support (both employerâ&#x20AC;&#x2122;s and employeeâ&#x20AC;&#x2122;s share), income tax withholding allowance, interest rate support, land allocation and VAT refund. However, the foreign direct investment (FDI) flows within the textile industry appeared to be at very low levels. Last but not least, Turkish government strongly outlined its support dedicated to the textile industry in the tenth five-year development plan covering 2014-2018 period, which was approved in the Grand National Assembly of Turkey on July 2013, and within the plan the supporting of the transformation of textiles, clothing and leather sectors into a structure; where firms are customer-oriented, innovative, environment-friendly, effective in marketing and production channels, able

PROFILE

142 HTE

to enrich their productive features by speed and flexibility and able to create their own design, collection and brands, were highly emphasized.

Turkish textile industry offers significant benefits to the European markets Today, the Turkish textile industry is pointing the way and opening up new perspectives for the world, particularly the European textile industry. There are a large number of competitive advantages making Turkey such an important textile location for Europe. Geographical proximity of Turkey to the European markets is of utmost importance. That not only contributes to shorter delivery times of two to three weeks compared to two to three months in China, but it also helps the Turkish textile manufacturers to respond quickly to the challenging demands of the European customers. The state-of-art textile infrastructure in Turkey helps meeting diversified product ranges with high-value added products. The well-trained and highly skilled workforce of the Turkish textile industry equipped with an immense know-how and a global mindset also attracts the European customers. The manufacturers ensure a full compliance with internationally accepted ecologic standards. Last but not the least Turkey has become a full member of the Customs Union in 1996, after

a 22-years of transition period. Thanks to all these unique features of the Turkish textile market, today it has become a major sourcing country for many global European brands such as Esprit, H&M, S. Oliver, Adidas, Zara and Hugo Boss, whose subsidiary in Turkey has become one of the largest companies of Turkey in 2013.

A short glance to the development of synthetic fiber and yarn industry in Turkey Despite the fact that first cellulosic fiber (viscose) production had begun in state-owned Gemlik Sungipek factory in 1938, the manufacturing of synthetic fibers started after the 1960s. Sifas, located in Bursa, achieved the first-ever synthetic yarn production in Turkey in 1964 under Turlon, which has become the first registered Nylon-6 yarn brand of the country. SASA, Turkeyâ&#x20AC;&#x2122;s first petrochemical company integrated polyester fiber production in Adana in 1966. SASA, today still maintains its leading position in the synthetic fiber industry with a 44% market share in Turkey. AKSAâ&#x20AC;&#x2122;s establishment in 1968, to meet the demand for acrylic fabric in Yalova has become another milestone in man-made fibers manufacturing history of Turkey. Whereas the share of polyamide fibers was higher in the beginning, later the share of acrylic and polyester surpassed the polyamides. Today, Bursa meets more

May 2016

PROFILE

144 HTE

than 70% of the synthetic fiber production in Turkey only by itself. SUSEB, Union of Artificial and Synthetic Fibers, an NGO established to preserve the rights of man-made fiber manufacturers is also settled in Bursa. Most of the yarns further processed within Turkey, which include finishing, dyeing, heat-setting, etc. thanks to its’ outstanding position in textile finishing. Textile finishing industry of Turkey, ranks second globally after China with more than 600 active companies.

Turkish synthetic fiber industry hit by MFA and China’s WTO membership MFA (The Multifibre Agreement) signed in 1974 became the first major blow struck the Turkish synthetic fiber industry. Following the abolition of MFA in 2005, also the global textile quotas were eliminated. Turkey took the advantage of this somehow on one side, but however this also contributed China, who was granted a membership of WTO in 2001, to dominate the world markets. In this regard, Turkey has currently imposed several anti-dumping taxes on the imports of textured yarn of nylon or other polyamides (measuring per single yarn more than 50 tex) from China, polyester textured yarn from China, Indonesia, Malaysia and yarn of certain staple fibers from Malaysia, Pakistan, Thailand and Vietnam. The anti-dumping taxes currently in force still don’t appear to be sufficient for the Turkish yarn market on one hand

according to the synthetic yarn manufacturers and however, on the other hand, China’s WTO membership, which is Turkey’s main competitor both in natural and man-made fibers, becomes a major issue when it comes imposing new duties and also keep implementing the existing ones.

Critical EUR/USD rates threatens the synthetic fiber manufacturer Insufficient domestic capacity in producing the raw materials is another major hurdle of the Turkish synthetic fiber industry. When we consider the cost structure of the synthetic fibers, we clearly see that about %60-70 of the costs result from the raw materials. Herein, manufacturers those achieved diversifying their products could somehow considered a step ahead. Producing most of her specialty products based on DMT and starts with Px, SASA, could be given as a perfect sample in this regard. Having a DMT capacity of 280.000 ton/year and a polymer capacity of 350,000 ton/ year including PTA-based production, SASA stands out as the largest polyester fiber and yarn manufacturer of Turkey with 150.878 tons of polyester fiber and 4.077 tons of polyester yarn production in 2014. However, Today’s most common synthetic fiber, polyester is mainly composed of purified terephthalic acid (PTA) and mono-ethylene glycol (MEG), which are domestically pro-

May 2016

China Products Fair Çin Ürünleri Fuarı

2-4

June Haziran

2016

Istanbul Expo Center, Turkey

İstanbul Fuar Merkezi,Yeşilköy

400 Leading Exhibitors Thousands of Products 400 Seçkin Üretici Firma Sergilenecek Binlerce Ürün

Products of Home Textile

Upholstery Fabric Tulle, Curtain Curtain Accessories Carpets and Floor Coverings Bedroom Textiles Kitchen and Dining Room Textiles Bathroom Products, Towels, Bathrobes Decorative Accessories Wall Coverings Sun Protection Systems Yarn Textile Raw Materials

Sergilenen Ürünler

Döşemelik Kumaş Tül, Perde Perde Aksesuarları Halı ve Zemin Kaplamaları Uyku ve Yatak Odası Tekstili Mutfak ve Yemek Odası Tekstili Banyo Ürünleri, Havlu, Bornoz Dekoratif Aksesuarlar Duvar Kaplamaları Güneşten Koruma Sistemleri İplik Hammadde ve Tekstil Giderleri

Online Registration / Kayıt

www.chinahomelifeturkey.com

+90 212 210 94 85

BU FUAR 5174 SAYILI KANUN GEREĞİNCE TOBB (TÜRKİYE ODALAR VE BORSALAR BİRLİĞİ) DENETİMİNDE DÜZENLENMEKTEDİR

PROFILE

146 HTE

duced by PETKIM. However, PETKIM has an annual production capacity of 89,000 tons of PTA and 70,000 tons of MEG respectively. In view of the fact that PTA is not only a raw material for polyester fibers, but also used as a raw material for PET bottles, polyester resins and films for the packaging industry, PETKIM falls short in meeting the requirement of the polyester fiber manufacturers. Just to give another example, whereas a part of acrylonitrile, the basic raw material of the acrylic fibers, which today used as an outstanding replacement for wool, is today manufactured by also PETKIM, all the required vinyl acetate is imported. This obliges the synthetic fiber industry to import a significant amount of chemicals particularly from China. Within this perspective, recently EUR/USD rate has became one of the major challenges that the sector is struggling to cope with. The manufacturers, who principally import their raw materials in USD, realize their exports particularly to the EU zone in EURO. Falling of EUR/USD rate to the lowest rate of the last 10 years within the first week of March significantly increasing the input costs and decreasing the export revenues of the manufacturers accordingly.

Risks of over and unstable growth particularly in PP BCF yarn manufacturing Sales models with long payment targets appear to be major risks for most of the small and medium sized enterprises in the textile industry

May 2016

PROFILE

148 HTE

of Turkey, who particularly invest through bank credits. This also brings the risk of over and unstable growth at the same time. There are a remarkable number of companies in Turkey those keep carrying on the business through accommodation bills, which could likely become a significant risk when the shoe is on the other foot. Whereas, sales models with long payment targets bring additional benefits to the companies having a huge capital stock, it brings the risk of bankruptcy to the companies depending on bank credits to keep their business.

Sudden decrease in oil prices Having lost a significant advantage to a certain extent with the currency rates, Turkish synthetic yarn manufacturers somewhat enjoyed the decrease in the oil prizes on the other hand. The brent crude oil per barrel that was traded at the levels of about 110 USD in May 2014 was being traded at about 60,5 USD levels by February. However, the sudden decreases of the raw materials in the sector and the nervousness due to the prospects for

even more decreases resulted with an unexpected recession in the last quarter of 2014.

Negative impacts of the global framework conditions When today’s volatile economic platform of especially the neighboring countries, where Turkey particularly realizes significant amount of its’ textile exports, Turkey not only obliges to achieve to diversify its product range, mainly in technical textiles field, but to diversify its’ export markets as well. First and foremost, Russian Federation, which used to rank as Turkey’s number one export market, fell to the second place with about 25% decrease in 2014, mainly due to the business confidence and investment initiatives has fallen to the lowest level and accordingly the domestic consumption and industrial production decreased based on it’s crisis with Ukraine. All together has also resulted with a significant loss in the value of ruble against major currencies. Iraq has become another critical export market, where alarm

May 2016

PROFILE

150 HTE

bells start to ring, because of the increasing domestic conflicts in the recent period, and ISIS has seized the total control of the north part of the country. The ongoing civil wars in Syria, the political crisis regarding the sharing of oil revenues, bankruptcy of Greece are some of the major concerns in the upcoming period regarding not only textile industry, but also the whole manufacturing industry. Meanwhile, China, which has a substantial impact on the cotton prizes, stopped cotton imports in order to decrease the existing stocks, and this accordingly resulted with a decline in the cotton prizes. This somehow affected all the textile industry not only Turkey, but worldwide.

Turkey still maintains its competitiveness compared to the major textile markets However, Turkish textile industry still maintains its competitiveness in many aspects today, when todayâ&#x20AC;&#x2122;s textile markets are considered. Turkey scores almost excellent points for the EU regarding commercial aspects such as flexibility, geographical proximity, language and culture, design and fashion compared to the major textile locations such as China, India, Pakistan, Bangladesh and Indonesia. Regarding industrial factors such as raw material supply and modernization of the machinery Turkey is almost even with China, and a lot more competitive than the rest. When general key factors are considered whereas China only surpasses Turkey in accessing to capital, Turkey excels in energy and transaction costs,

May 2016

moodbrussels.com

creative textile & surface design show

indigobrussels.com MoOD & Indigo Brussels are organised by Textirama vzw, Poortakkerstraat 9d, BE-9051 Gent, Belgium phone +32 9 24 38 450 - fax +32 9 24 38 455 - email: info@moodbrussels.com - info@indigobrussels.com

Bringing you Producers of Upholstery, Window and Wall coverings + Yarns

PROFILE

152 HTE

transport, lead-time and infrastructure. The labor costs is the major handicap in this sense. According to the latest labor cost comparison in the textile industry initiated by Werner International in 2011, Pakistan is the most competitive in this respect, which followed by Vietnam and India. Turkey, with a labor cost of around 4,50 USD/h, almost more than doubled China having a labor cost of around 2,10 USD/h in 2011. However, this margin has been closing down in the recent years, as the labor costs in China is continuously and tremendously increasing. Overall, Turkey has not only a locational advantage for the EU, but it also distinguishes itself from other competitors with a number of remarkable features.

Turkish textile and apparel industry, full steam ahead towards 2023 targets Textile and apparel industry significantly acts as one of the key industries to support achieving the target to increase Turkeyâ&#x20AC;&#x2122;s total exports to 500 billion USD by 2023, in the 100th year of the foundation of the Turkish Republic. For this impressive milestone, textile and apparel industries set their targets at 20 billion USD and 50 billion USD, respectively. Despite all the drawbacks and negative effects, Turkish textile and apparel industries proceed through this amazing target step by step. Thanks to the ongoing government stability since 2002,

May 2016

innovation

technology

design

20-23 October2016

ISTANBUL EXPO CENTER - TURKEY

“THIS FAIR IS ORGANIZED WİTH THE AUDIT OF TOBB (THE UNION OF CHAMBERS AND COMMODITY EXCHANGES OF TURKEY) IN ACCORDANCE WITH THE LAW NO.5174”

mattress and technology exhibition

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154 HTE

Turkey succeeded to overcome most of the barriers. Turkey will experience an important election period in June 2015 that will determine the new government for the next 4 years. Provided that the ongoing stability continues, whatâ&#x20AC;&#x2122;s more the new government could achieve preparing the long waited new constitution, market diversification could be achieved, the continuously observed development in the technical textiles field would continue, the roadmaps of this target could successfully be implemented, these targets are definitely open and would be reached even before 2023.

DEVELOPMENT OF EXPORTS-IMPORTS OF MAN-MADE FIBERS OVER THE LAST 15 YEARS

USD 1,000 2014

Exports 3229834

Imports 4525194

Foreign Trade Balance -1295360

Foreign Trade Volume 7755028

Rate of exports meeting imports 71%

2013

3071425

4265106

-1193681

7336531

72%

2012

2856378

4396510

-1540132

7252888

65%

2011

2781677

4474541

-1692864

7256218

62%

2010

2370422

3774997

-1404575

6145419

63%

2009

2023964

2763614

-739650

4787578

73%

2008

2371602

3190416

-818814

5562018

74%

2007

2301384

3455441

-1154057

5756825

67%

2006

2070726

2554761

-484035

4625487

81%

2005

1857304

2257212

-399908

4114516

82%

2004

1721968

2182132

-460164

3904100

79%

2003

1405852

1812397

-406545

3218249

78%

2002

1155901

1608734

-452833

2764635

72%

2001

1110386

1116283

-5897

2226669

99%

2000

1097841

1359930

-262089

2457771

81%v May 2016

PROFILE

156 HTE

Berkay Kartela offers excellent color chart headings and chart books For over a decade in the sector Berkay Kartela has a respectful clientele

May 2016

157

tarted its production activities in Bursa, the center of the textile business, in 2005 Berkay Kartela has come to a leading position today with its years of experience and strict business principles. Collaborating with its customers for many years Berkay succeeded a lot of firsts in Turkey with the cooperation and supports of the customers. Treating its customers as trade partners the company gets benefits of this approach. “Our company is the leader of its sector thanks to our latest technology system machine park and production facility. We mainly manufacture color chart headings and chart books to respond all requirements at this regard,” says an official of the company and adds: “We take pride of being with our valued customers and to offer solutions to all of their problems. It is our business philosophy to offer the best quality products at most competitive prices. We also attach extra importance on timely delivery. We keep our promise and our principles which all lead us to greater successes in the business life. We respect our customers and we care for their satisfaction with our products and services. We will continue to improve our activities in line with the guidance of our R&D studies by following up the latest trends in the industry in the world.”

PROFILE

158 HTE

KARTEKS manufactures and exports high-end upholstery and drapery fabrics The company has been producing and exporting jacquard and plain velvet type of fabrics used for upholstery and draperies.

s one of the respectful companies operating in the textile industry Karteks has a lot to say about fabrics. Şemsettin Uçar of Karteks answered the questions of Home Textile Exports to detail their success story.

Would you tell us about your company in brief? Our firm was established in 1997 to produce jacquard fabric production in Istanbul, then started to produce velvet fabrics by having special finishing machinery. Our annual production capacity is about 4.2 million sqm. Our products are exported to Middle East, Europe, North Africa, America and Russia. We also got awards as one of Turkey’s stars in exports.

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What are your product varieties? As I mentioned, we produce jacquard and plain velvet type of fabrics used for upholstery and draperies. They are made of cotton, acrylic, viscose and polyester fibers.

Information about production facilities In our factory of 3 thousand sqm about 100 people are employed. The factory is composed of three sections as preparation, weaving and finishing. We updated our machinery and equipment recently by adding new finishing line.

Information about export markets you targeted For long years, Russia was the largest market for us. We are adding new products in our portfolio and new markets for exports in Europe, America, Iran, North Africa and Middle East.

What is your customer satisfaction policy? As Karteks company, we focused on our customers and their satisfaction. We continuously try to improve our processes and to establish long-term relationships with them.

On international fairs and your participation in them Each year we participate in Evteks and Hometeks fairs, and also in the fairs held in Germany and Russia.

What is your target for the year 2015? We emphasize on and improve our R&D activities to develop more new products.

What are your additional comments? We think that there are serious opportunities in textile industry especially in the production of velvet. We want to explore new market opportunities for our new products.

EVENTS

160 HTE

MoOD & Indigo Brussels: tour, taxi and take off!

MoOD, the Boutique Show with a Heart for Fabrics, presents the most complete and largest collection of specialists in upholstery fabrics, window textiles and wool covering. May 2016

oOD, Meet only Original Design show of Brussels made its traditional Como press meeting and introduced the latest developments about MoOD. Patrick Geysels, general manager of the event said they would continue with the same excitement despite some negative happenings in Brussels and in the European and global economy. “What is good is that we have not faced one single cancellation after the terror attack happened in Brussels and we have already signed contracts for 80% of the venue. I believe we will be sold out soon,” Geysels noted. “We have the same potential, better hopes and more excitement. At the heart of Brussels, in Tour & Taxi venue, we will record another success with our own specialties such as Blue Drop, Trends, Innovation Platform and more.” Famous designer Jennifer Castoldi of Trendease International, introduced the new trends from a European and contemporary perspective striking as “Wood and stone, worn and aged, these trends all still very ‘hot’.” But the style is far more eclectic than we have seen for many years. Classic patterns with exotic accents, aquarelle or intense colors, everything is possible. Even the often-dominant ethnic patterns are back again. It would be a sign of the cultural mix populating the mega cities of today. The trend concentration of MoOD is all about the large diversity of styles and colors. Contradictions even, because they show up in a strikingly high number and they are particularly outspoken. MoOD is preparing us for the future. A future in which fabrics take the center stage: upholstery, window- and wall coverings. Together with Indigo Brussels Home Edition, MoOD Yarns and the Innovation Platform, this compact exhibition forms an ecosystem you won’t find anywhere else in the world. As a visitor you can find anything to put together a collection or develop a personalized product. From design to finish... You could practically arrive empty handed and leave for home with your personal collection, finalized to the last detail. New smaller players and start-ups were first introduced to the visitor in the last edition. In September 2016 the offer will be strengthened with new materials, new techniques and services. Even the face of MoOD is changing. As a boutique show MoOD is preparing a special ambiance. Expect an open atmosphere with a contemporary look in an architecturally stunning surrounding. The exhibition will be peppered with inspiration islands and themed bistros. Everything is present for a fulfilled community experience and new business plans.

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