Magazine M i Volume 24 Issue 3, May/June 2017 www.homebusinessmag.com
The Home Business Team ®
Publisher Richard Henderson United Marketing & Research Company, Inc. Editor-in-Chief Stacy Ann Henderson Managing Editor Sherilyn Colleen Publicity Editor Shannah Carol Graphic Services Kara Primm, Slice, Inc. Production Manager Jon Crossley, Ultra Graphics Digital Ad Production Angel Macias, Ultra Graphics Art Direction Richard Rabil Advertising advertise@homebusinessmag.com Phone: 800-734-7042 Shayla Christine http://www.homebusinessmag.com/magazine-advertisng http://www.homebusinessmag.com/online-advertising Distribution Manager Richard Trummer, Curtis Specialized Circulation Bob Kennedy, Cavendish Media Circulation Manager Dennis Porti, Curtis Michelle Ingenito, Curtis Subscriptions Publication Fulfillment Services Int. Call 888-881-5861 - M - F 8am-4pm PST. For International, call 714-226-9782. Fax: 714-226-9733 Email: homebusinessmag@pfsmag.com Print Manager Kris Hayner, LSC Communications Karen Hutchinson, LSC Communications Reprints Betsy White, The Reprint Outsource, bwhite@reprintoutsource.com Mailing Lists www.homebusinessmag.com (Click on “Mailing Lists” to order) Mailing List Manager Danny Grubert, Danny.Grubert@lakegroupmedia.com List File Manager Travis McMillian, Lee Coats Newton Digital Media Manager Jim Pappadeas, Epsilon Digital Media E-Readers Bob Mehta, Supremus Group Rachel Unclebach, Libre Digital Internet Manager Rob Thompson, Infoswell Media SEO Tim Schmidt, Search Engine Optimization Experts Social Media Sherilyn Colleen At Your Service Portal Lisa Schneegans, Buzz 360 I T/Computer Operations Jim Easton, letmefixyourpc.com Customer Service Email: customerservice@homebusinessmag.com Phone: (800) 734-7042 Fax: 714-388-3883
Editorial Jeremy Page, Brian Garvin, Jeff West, Jackie Gaines, Russell Smith, and others.
Distribution Curtis Circulation Company 730 River Road New Milford, NJ 07646 Tel: (201) 634-7400 Fax: (201) 634-7499
Home Business® Magazine Home Business Magazine (ISSN 1092-4779) is published by United Marketing and Research Company, Inc., 20664 Jutland Place, Lakeville, MN 55044. 6-issue Subscription Rates: Domestic $19. Canadian $39. Foreign $59. For Subscriptions: 714-693-1866, M–F Periodicals Postage Paid at Lakeville, Minnesota, and at additional mailing offices. POSTMASTER: Send address changes to Home Business® Magazine, 20664 Jutland Place, Lakeville, MN 55044.
LETTER FROM PUBLISHER
®
Network Marketing Is a Great Home-Based Business Model Dive into the MLM Industry in 2017 When deciding on a home-based business, for many people, Network Marketing (or Multi-Level Marketing / MLM) can be the gateway to a successful future. Though over the years many companies have tarnished the reputation of the MLM industry, network marketers by the tens of thousands have found immense success by diving into the industry with awareness, smartness and strategy. In order to get familiar with network marketing, let’s look at the basics of what it is. Network marketing is a means of commerce between businesses/singular sellers and consumers. It is the direct selling of products or services with a target customer. There is no brick and mortar store — these transactions take place directly within a network of people. Due to the high-tech society we live in, and the digital connectivity that allows for unique online advertising and quick communications, network marketing is a viable industry to tap into. Many people within the networks of an MLM program are home-based business owners, and this autonomy is feasible due to low startup costs and low overhead.
“ Network marketing businesses are an
investment in time, money, sweat, and even tears — and in reality do not gain huge income overnight.
”
When first starting out, entrepreneurs can treat their MLM position as a supplemental source of income to a regular job. Over time, with diligent effort, the MLM can take precedence as a full-time, high-paying position — free from a boss, and with a close-knit team of “co-workers” within the network to turn to for support and with ideas to build upon. There are potential challenges and concerns with the network marketing industry. The product an MLM program sells must actually have true value for the consumers, or else the company will be deemed a recruitment scam. Further, some companies have emphasized in the past that marketers will “get rich quick” when in reality, the services they offered were subpar that not many would pay for. Do your research and make sure to avoid companies with complaints that their compensation plans are benefiting the top earners, and taking advantage of the “lower-tier” marketers. Avoid risk by choosing a company that offers a straightforward compensation plan. Scheming companies have soured the opinions of many toward network marketing, but the industry as a whole is not a manipulative machine that rips well-meaning entrepreneurs off. Nowadays especially, most companies are attentive to their recruits, offering strong trainings and guidance to get the marketers off on the right foot. Network marketing businesses are an investment in time, money, sweat, and even tears — and in reality do not gain huge income overnight. The key is to put in dedicated effort every day toward building the business, and not have high short-term expectations. Do not hype up products or services beyond their true potential. Be honest about what you have to offer, and set yourself up for success by choosing from the get-go an MLM company that has an innovative product or service of high caliber, that you can speak confidently about. Treat your network marketing business like any other startup, and put in the many hours it will take to see results.
Printed in the United States
Publisher, Home Business® Magazine 10 Home Business | May/June 2017 ®
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