Get Home Buyer Insights That Can Power Your Business!
Want to know what home buyers are looking for in a new home? What features they are willing to trade-off to get what they want? Get powerful insight into today’s new home buyer market with CHBA’s first nationwide market research study—powered by Avid Ratings Canada. It’s a must read! n More than 1,500 home buyers participated in this firstof-its-kind CHBA survey carried out by Avid Ratings Canada. n The report covers more than 50 in-depth areas of home design, building features, buying preferences and demographics. n Detailed question-level comparisons by seven customer segments: ▼ First-time buyers ▼ First/second move-up buyers ▼ Third/fourth move-up buyers ▼ Relocation buyers ▼ Luxury/custom buyers ▼ Active adults ▼ Second home buyers
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Delivered as PDF email attachment (viewable with the latest Adobe Acrobat Reader). You also get access to survey data through Avid Reports for your own custom analysis: ▼ Provides on-demand reporting of results from the CHBA Home Buyer Preference Study powered by Avid ▼ Enables full reporting on all responses for all survey questions, with drill-down features to analyze individual survey questions in granular detail ▼ Allows easy sorting of home buyer preferences by Home Type, Buyer Type, Demographic Group and Province
Special discount pricing for CHBA members—and even greater savings for CHBA builder members who participated in the survey!
NOW AVAILABLE! To order your copy today, go to www.chba.ca/buyersurvey, or scan the QR code.