Living
MIDWEST May 2021 Edition
Shop Dog Boutique
Page 12 An inside look at one of the coolest pet stores in America, right here in Sioux Falls!
Products your Furry Friends will Love
Page 4 All-natural pet products right here in Sioux Falls!
JASON JELLIS
a Life of Design
06 Jason Jellis: A Life of Design
Holly Richards An inside look at Jellis’ life at HenkinSchultz and the journey he took to get there!
TABLE OF CONTENTS
03
04
12
Letter From the Editor
Products for your Furry Friends!
Shop Dog Boutique
Holly Richards
2 | Living Midwest May 2020 Edition
Holly Richards All-natural pet products right here in SF!
Holly Richards Find out why Shop Dog Boutique was voted one of the coolest pet stores in America!
Editor’s Letter
C
reating is my passion. Whether it is designing, photography, or simply rearranging my living room furniture. My entire life, I have had a desire to make things that are my own. Things that I can be proud of and display for anyone willing to look at them.
My senior year of high school, I decided to do my senior project over pho-
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tography. I then bought a camera, taught myself how to work it, and started to take photos of everything. After graduation, at the age of 18, I started the Media Design program at
STI and started my own photography business. I’m not going to lie, since I was a self-taught photographer, my photos were not the best in the beginning. But I knew that this was something that I loved, so I worked as hard as I could to get to where I wanted to be. Throughout the past two years, I have worked three jobs while also running my photography business and going to college. I worked so much because I knew I wasn’t going to be able to support myself when I only had one photo shoot booked every two months. Then, after having my business for about a year and a half, I made a huge decision. My skills were improving immensely, I had been doing some social media marketing, and I was starting to book more shoots. So, I quit my job working retail and decided to invest in my photography while also getting my
“So that I can love the life I live every single day”
Media Design degree full time. Doing this was very risky, but I knew that if I wanted to be successful in my future, I needed to put all my time and effort in too these two things. Now, I am getting my education while also having 3-4 photo shoots every single week. I am so much happier and more successful than I ever was working my 9-5. I learned that taking the risk and working hard are two things that you need to be successful in life. I’m never going back to that 9-5 job
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that I couldn’t stand being at. I am going to work hard and take risks so that I can love the life I live every single day.
Holly Richards
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Living Midwest May 2020 Edition | 3
Products
1
that your
Furry Friends will love!
Shop Dog Boutique offers a wide
2
variety of products including all-natural food & treats, toys, grooming products, pet apparel,
4
seasonal products, and decor!
“Such an amazing store! They have EVERYTHING you need and the best quality products.” -Stacey D.
3
7 1. Dog Bandana Sam & Nala $18.00
2. Lulu Ginger Snapped Toy Lulubelles $15.00
6
3. Teakwood & Tobacco Candle
P.F. Candle Co. $12.00
4. Burgers & Fries Dog Treats
5
Bocce’s Bakery $8.00
5. Monkey Bread Dog Treats Bocce’s Bakery $8.00
6. 3-Play Turtle Mini Toy Cycle Dog $10.00
7. Organic Paw
Soother
Natural Dog Company $5.00 *Find all these products at Shop Dog Boutique
Living Midwest May 2020 Edition | 5
A Life of Design An interview with HenkinSchultz’s Jason Jellis Written & Photographed by Holly Richards
Graphic designer, HenkinSchultz partner, husband, dad, and car enthusiast. Those are just a few of the many titles that Jason Jellis goes by. Jellis graduated from Southeast in 1995 and started working at HenkinSchultz in 2002. Since working at Henkinschultz, he has taken on many different roles, and a lot of that is just him stepping in and helping out. He says, “Diversity is what makes my job really fun you never know what you’re doing to do tomorrow.”
Continue Reading on page 8
6 | Living Midwest May 2020 Edition
Featured photo was taken in the lobby at HenkinSchultz displaying their “crazy obsessed” attitude towards advertising.
A Life of Learning
can’t be afraid of change, and can’t be afraid
In 1993, Jason started at Southeast Technical
of learning new things.” In the advertising
Institute, majoring in Graphic Design. His first
industry “you have to change before the
year at STI, they weren’t even using colored
curve.”
monitors yet, and he was learning a program called PageMaker. PageMaker was the first desktop publishing application to ever be made. It revolutionized the use of computers and virtually created the desktop publishing industry. Fast forward to Jason’s second year he started to dabble in a few more programs. Quark, which was the presider of InDesign, Photoshop, which was its own separate adobe program, and Freehand, which was its own company. Illustrator existed, but he says it was in its infancy. Once they put the Adobe creative suite together, he says it was really cool with how well they talked together. But, for Jason, it was a lot of on the job learning after all these new programs came out. He says, “You
A Foot in the Door
While finishing up his degree at Southeast Tech, Jason got an internship at a small print shop in Sioux Falls called Express Copy & Printing. After graduating, they hired him full-time, and he worked there for 7 1/2 years. Express Copy & Printing is where he really started to learn large format printing because they were one of the first companies in Sioux Falls to have a large format printer. At the time of Jason working there, they were doing some work for HenkinSchultz. Then, in 2002 he was offered a job at HenkinSchultz as a Graphic Designer and Quality
8 | Living Midwest May 2020 Edition
“You can’t be afraid of change, and can’t be afraid of learning new things.”
Control Manager. As a Quality Control
But, along with being a perfectionist, he
Manager, he would have to double-check
says you can’t be afraid to make mistakes.
files for mistakes and make sure everything
Jason’s Mantra is, “If you don’t try to do
was perfect. This was a great job for Jason
something, you’ll never do anything.”
because he says it himself, he’s a perfectionist.
HenkinSchultz Partner After working at HenkinSchultz for nearly 14 years, Jason, and two of his colleagues got offered the positions of being partners in the company. When asked about how he got to that point in his career his response was,
had the desire and drive to move up in the company way before the thought of it was even on the table.
Here to Help
HenkinSchultz may be thought of as just an
“It was hard work, dedication, and proving
advertising agency, but it is far beyond that.
yourself every day”. He was consistently
Jason says there are not many jobs they say
showing the leaders and owners that he
no to. If it has a marketing theme, whether
“If you don’t try to do something, you’ll never do anything.” it’s engraving pens, a full
blown
marketing
campaign, or filling blank walls with artwork, they’ll take it on. He says, “There’s not really a line that we draw, because we’re here to help.” The individuals who work at HenkinSchultz aren’t just employees they are a group of problem solvers who are here to help make their client’s lives easier.
Advice Jason says, “That you can’t be afraid to fail, it’s a tough industry.” A day will come along when you have put your heart and soul into a design, and you show it to the client, and they want to see another option. He says this is heart-wrenching, but don’t let those comments take away from your passion. When these things happen, you just need to remember that it will be okay because the next thing will always be better.
About the Author Holly Richards is currently a second-year Media Design student at Southeast Tech. Her best qualities are her hardworking mindset, passion, and eagerness to develop new skills. She is always looking for new ways to challenge herself in the design and photography world. “Good enough” has never been the mindset of Holly; she generates new ideas until it’s perfect!
Living Midwest May 2020 Edition | 11
Shop Dog Boutique Written & PhotograPhed By holly richards
Shop Dog Boutique is a local Sioux Falls pet
About Kelsi
store that carries a wide variety of all-natural
Kelsi attended USF and got her degree in Entre-
dog food, treats, toys, grooming supplies, and fun
preneurial Studies and Business Admin. Before
dog apparel! The shop is owned and created by
working at Dog Shop Boutique, she trained dogs
Ellyn Suga, a Sioux Falls Native. In De-
in Clark for seven years. While training dogs,
cember of 2012, she opened the doors
she mainly focused on obedience training
to Shop Dog Boutique, and it has been growing ever since! Shortly after their opening, Ellyn hired Kelsi Bell to work
“Everything in the shop is all-natural”
and beginner hunting training. Having a background in dog training, business admin, and also having two dogs at home, when Kelsi
alongside her as an associate. I got the
found Shop Dog Boutique, she knew it was
opportunity to sit down and talk with
the perfect job for her. She found Ellyn in
Kelsi and learned all about her background in business, dog training, and Shop Dog Boutique.
February of 2013 and then started working at Shop Dog Boutique in September of 2013. After working there for nearly seven years, Kelsi became manager at the shop in March of 2020!
Trained & Ready Kelsi and Ellyn are still the only two full-time employees at the shop, along with six other part-timers. Although part-time may sound like less work, every single employee who works at Shop Dog Boutique goes through a lot of training to know the background of every specific product. Whether it’s the ingredients, origin, or health information, they know it and are here to help you and your dog’s needs. Everything in the shop is all-natural, and everything edible gets made right here is in the U.S.
Passion
Seasonal
Kelsi says that one
Shop Dog Boutique also offers a wide variety of
of Ellyn’s passions is
seasonal products. Such as holiday-themed bis-
searching for new vendors that
cuits that are located inside their bakery case and
can bring new products into the
festive bandannas that you can find displayed
store. Whether that is from Etsy, vendors
on the table as you walk in. This year for the
shows, or local businesses right here in Sioux
Christmas Season, Shop Dog Boutique will be
Falls, she is finding the absolute best for your fur-
featuring an advent dog treat box. It includes one
ry friends. One local Sioux Falls business that has
treat for every day leading up to Christmas! So,
products in the store is a business called Smöra.
if you have a furry friend at home, stop in, and
Smöra is a handcrafted skincare company that
check them out.
supplies soaps, paw butter, and other amazing products to Shop Dog Boutique.
Mount Ruffmore Their most successful and authentic product is the Mount Ruffmore All-Natural Dog Biscuits, which were created by Ellyn herself. Ellyn enlisted the help of a local artist, Marc Wagner, for the product’s creative artwork, and from local graphic designer Cassie Medema for the layout and branding. The biscuits are featured in
These photos of
multiple stores throughout South Dakota,
Earth Animal’s No Hide Dog Chews
such as Prairie berry, Irish twin soap, and
were taken at Shop
a gift shop near Mount Rushmore. They
Dog Boutique! The
also sell them, and many other bestsellers, in their online store. Just this week, they
prices range from $5-$15
had online orders of the Mount Ruffmore biscuits that went to Oklahoma, Tennessee, and California. Their end goal is to go wholesale with the Mount Ruffmore dog biscuits and for them to get sold inside of the visitors center at Mount Rushmore.
Living Midwest May 2020 Edition | 13
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