SHEER TRIP BRANDING GUIDELINES
FONT: SILOM
POINT SIZW 30 FOR TITLE POINT SIZE 12 FOR TEXT
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoP pQqRrSsTtUuVvWwXxYyZz
Branding logo with background
TITLE COLOUR
C=0 M=55 Y=1
SHEER TRIP
MAIN BODY OF TEXT COLOUR C=56 M=69 Y=29
Branding logo with background
WEB PAGE DESIGN
PROMOTIONAL FEATURES
BUSINESS CARD DESIGN
9CM
5.5CM
15CM
SWING TAG DESIGN
8.5CM
COMPETITOR: ROSA BLOOM
Rosa Bloom is an eclectic, playful clothing label, created in 2008 by founder Rosa Hirsch-Holland. Eye-catching and wearable designs are caught in-between ready-to-wear and costume clothing. The brand has gained a cult following, attracted to the sense of freedom and transformation that the clothes embody. The garments are made by hand in Bali; each of the oversized sequins are hand-stitched. The whole collection is available online and through the travelling boutique which tours UK festivals every summer, as well as occasionally popping up in London.
#SHEERTRIPPIN
FESTIVAL SHOP STALL
Screen printed OpArt pattern on scuba jearsy fabric. Printed using blue, neon pink, purple and orance tones
Two toned red/ purple organza fabric
FRONT
BACK
3 rows of ruffled organza with elastic sewn into the middle. this tightenes the bottom of the pants and causes them to rouche
AVAILABLE COLOUR WAYS
PACKAGING
Envelope Packaging
Large clothing Packet
PROMOTIONAL GLITTER
CUSTOMER PROFILE Sheer Trips target customers are young women, around the ages of 18 to 25 who enjoy traveling round the country or even the world to various festivals. These women are sick of wearing generic items of clothing that are sold on the high street and are looking for a pop of colour and pattern to help them stand out from the crowd whilst still paying reasonable prices.