Holland & Knight Mexico Practice - Intellectual Property by Holland & Knight

Intellectual Property Holland & Knight's Mexico City office has a team with vast experience in the field of intellectual property (IP). Our team has represented and advised numerous clients from a wide range of sectors in several transactions, due diligence processes and disputes related to intellectual property rights. We provide our clients with all of the legal services required, guiding them from the conception of ideas and innovations to protection. When necessary, we assist clients in any dispute that may arise with regard to the enforcement and protection of their IP rights, as well as advising them when involved in any procedure or transaction.

TRADEMARKS, PATENTS AND COPYRIGHTS Our Mexico City team advises clients on diverse legal aspects of intellectual property rights, including trademarks, slogans, trade names, patents, utility models, industrial designs, copyrights and neighboring rights. The lawyers in our intellectual property practice have extensive experience in the registration and protection of intellectual property rights both in Mexico and abroad, with international relationships and alliances with specialists in the field, accompanying our clients from the registration application to the acquisition, renewal, and, as applicable, protection of their rights.

ACQUISITION, TRANSFER, AND LICENSING OF INTELLECTUAL PROPERTY RIGHTS The IP team has assisted clients with multiple transactions of acquisition, transfer and licensing of intellectual property rights, including in purchases, sales, corporate reorganizations, mergers and acquisitions, joint ventures and franchises, among others. Our team handles drafting, due diligence processes, as well as revisions and negotiations of the corresponding documentation and agreements. Our attorneys have executed multiple audits, standardization and legal classifications related to intellectual property rights for national and international clients, aimed at gaining knowledge of the status of the corresponding IP assets, delivering detailed reports of the assets and interest rights to our clients.

ADMINISTRATIVE PROCEDURES AND LITIGATION Our attorneys have represented and advised national and international clients in numerous administrative procedures and litigations in connection with intellectual property rights, which include suggesting diverse courses of action and assisting them with the analysis of the legal risks involved with each.

TRADE SECRETS The Mexico City team has also assisted clients in protecting their trade secrets, advising them on the implementation of legal strategies aimed to safeguard their confidentiality both internally (with their employees or potential employees) and externally, when for commercial reasons third parties require

access to their trade secrets or confidential information. Holland & Knight's Mexico City team assists with the drafting and negotiating of related agreements and legal documentation.

REPRESENTATIVE EXPERIENCE Our intellectual property team has represented national and international clients from a wide range of sectors. Among our practice experience, are the following:  Represented an internationally acknowledged global pharmaceutical giant, with annual revenues of more than US$50 billion, in an audit of intellectual property assets in Mexico and its assignment documentation, with connection to the potential acquisition of another international pharmaceutical giant, with annual revenues of more than US$20 billion  Represented one of the main international sports media groups, with annual revenues of more than US$5 billion, with regard to the registration of its trademarks before the Mexican Institute of Industrial Property (IMPI )  Represented and advised one of the leading companies in the pasta market worldwide, with annual revenues above US$3 billion, with respect to the registration of its trademarks before the IMPI, its protection against the IMPI, and its defense before the Mexican Federal Courts, with regard to intellectual property  Represented an internationally acknowledged and awarded luxury hotel chain with presence in Latin America, the Caribbean and Europe, with more than US$500 million annual revenues, with regard to its global expansion plan, in connection with franchises and trademarks matters  Represented one of the most recognized private universities in Latin America, with more than 100,000 students and more than 30 campuses in Mexico, as well as more than 20 international offices, with respect to the registration of its trademarks before the IMPI, and numerous of international registrations, as well as its protection before the IMPI, its defense before the Mexican Federal Courts, in the field of intellectual property, and advised it with regard to various advertising campaigns  Represented and advised one of the main food and beverage companies located in the northern part of the country, with regard to various trademark-related administrative proceedings before the IMPI and litigations before the Mexican Federal Courts, in the field of intellectual property, in various claims against an important company in the international beverage industry, part of a business group that generates more than US$1.5 billion annual revenues  Represented and advised a leading company in the distribution of materials and industrial and commercial electrical equipment with regard to numerous administrative proceedings before the IMPI and litigations before the Mexican Federal Courts, in matters of intellectual property, in numerous lawsuits against from one of the most important and relevant hardware suppliers in Mexico and Latin America  Represented and advised one of the main banking institutions in the northern part of the country, with regard to the registration of its trademarks before the IMPI, its protection before the IMPI, its defense before the Mexican Federal Courts, in the field of intellectual property, and advice on various advertising campaigns  Represented and advised one of the leading companies in the design and manufacture of plumbing products, with connection to the registration of their industrial designs before the IMPI  Advised a Mexican hardware distribution industry leader in connection with numerous administrative procedures before the IMPI and representation in various litigations before

Mexican Federal Courts arising out of several claims against one of the main hardware vendors in Mexico and Latin America, related to several patents and industrial designs  Represented and advised one of the largest international storage solution companies, in connection with the registration of its trademarks before the IMPI, and defense of its industrial property rights before Mexican Federal Courts  Represented one of the leading manufacturers of sports supplements in connection with the Mexico-related aspects of the acquisition of certain industrial property rights  Represented and advised a volunteer-based global nonprofit organization in connection with the registration of its trademarks before the IMPI  Represented and advised one of the Big Four auditors in connection with the maintenance of its trademarks registrations before the IMPI  Represented and advised one of the world's leading producers of paper in connection with the registration of its trademarks before the IMPI  Represented and advised of one of the main financing agents for development in Brazil in connection with the registration of its trademarks before the IMPI