A look back on EuroShop 2023:

the world’s largest retail trade show goes for sustainability and inspires retailers worldwide

After five successful days, EuroShop 2023 in Düsseldorf was brought to a close on 2 March. Despite the current challenges in retail, the 1,830 exhibitors were highly satisfied with the intensive personal exchanges they had with peers from across the globe and with the general mood among the over 81,000 visitors from five continents.

Like previous editions, EuroShop 2023 turned out to be a great source of inspiration and further underlined its relevance as a leading international trade show in an impressive way. This trade show is of massive importance to retailers, as they face significant investment in things such as digitalisation, energy management, and sustainability. It covered everything that contemporary customers want: experiential customer journeys and an emotional connection in offline retail.

Sustainability was the common theme connecting all elements of the EuroShop trade show this year. The exhibitors showed in an impressive manner how sustainable shop designs not only help protect the climate, but also generate a lot of input to talk about, such as innovative and biodegradable shop design materials.

Holbox’s stand tied in with this trend perfectly, as it was made entirely of cardboard, attracting interesting encounters and exciting opportunities in a sheer magical way. It was fantastic to establish new contacts and reconnect with trusted customers in person. The fully sustainable, life-size Formula 1 car, as well as the motorcycle, were the most photographed products at the trade show. The visitors were enthusiastic! For us, EuroShop was a top-notch five-day experience! n