Threadless TEN YEARS OF T-SH IRTS F ROM TH E WORL D’ S M O ST I N S P I R I N G O N L I N E D E S I G N CO M M U N I T Y ■
BY JA K E N IC K E L L
SPECIFICATIONS 300 color illustrations 224 pages, 7½ × 84⁄5" Paperback with flaps RIGHTS: WORLD ENGLISH PUB MONTH: OCTOBER FASHION • POP CULTURE
A highly stylish compilation and history of T-shirt designs from the hugely successful website
SELLING POINTS
■ Massive exposure via Threadless website (1 million registered users) and Twitter (1.5 million followers) ■ Publication will kick off a celebration of Threadless.com’s 10th anniversary, including a 30-city double-decker bus tour and launch events in Chicago and Boulder ■ Features more than 400 very cool and entertaining T-shirt designs, as well as think-pieces from and profiles of influential designers
Threadless.com
is the
phenomenally successful T-shirt company with more than 4 million tees sold since it began in 2000. It pioneered the online business model of crowd-sourced or communitydriven design, in which people submit designs that are
■ More than just a design book, Threadless tells the story of the company’s innovative business model of community-driven design
voted on by the site’s 1 million users and printed. Over the past 10 years, the company has amassed a vast archive of very cool, very hip, and often very entertaining designs, and Threadless is a spectacular showcase of 400 of the very best T-shirts created by the community—a barometer of art and design over the past decade. Much more than a book of extraordinary graphics, Threadless tells the extremely interesting story that inspired Inc. magazine to hail Threadless.com as “the most innovative small company in America.” There are also profiles of individual designers and “think pieces” from influential admirers, including design guru John Maeda, Jeff Howe of Wired, and bestselling business/marketing writer Seth Godin.
ISBN 978-0-8109-9610-6 US $22.50
CAN $29.50 52250
Jake Nickell is cofounder of Threadless.com and lives in Boulder, Colorado.
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