El’Am Bou Massoud made sure his passion ran in the family, he passed his knowledge and authentic manners to all his family members. Such a great story of passion, patriotism should never end, that’s our mission. His love is still alive through the responsibility we are carrying. The world we live in nowadays is constantly changing, Lebanon has changed. Amidst rush hours, busy lifestyles and fast everything, we want to share the beauty in our rooted history, the soul of authentic Lebanese cuisine.
El'am Bou Massoud brand book
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