Chapter 1. What is UX Strategy Chapter 2. The Four Tenets of UX Strategy Chapter 3. Validating the Value Proposition Chapter 4. Conducting Competitive Research Chapter 5. Conducting Competitive Analysis Chapter 6. Storyboarding Value Innovation Chapter 7. Prioritizing Product Features Chapter 8. Running Experiments for Product/Market Fit Chapter 9. Conducting Guerrilla User Research Chapter 10. Designing for Conversion Chapter 11. Conclusion