HLW Broadcast Report and Cost Index

Page 5

Content producers and broadcasters have experienced the hard reality of another year of having to react to near constant change in their industry—change that is driven by technological advances and an evolving marketplace. To adapt in a considered way is to remain competitive. Change in the past has primarily been driven by technology. Now, with marketplace changes, as well as new demands for increased productivity and efficiency for existing real estate, content producers and broadcasters everywhere are affected by the need to adapt to new workflow. Furthermore, traditional facilities for the industry, especially those dating from the 1960s and 1970s, were built at a time when interior space standards were much less efficient than current requirements. The result is that interior renovations of existing, working facilities will continue to be necessary. In summary, content production facilities managers are being pressured to be as efficient as possible. Newsrooms are the original “creative workplace.” For many years, newsrooms were the rare work environment where ideas were shared across desks and, when necessary, shouted across the floor. It is increasingly apparent in a range of workplaces that a working style that fosters collaboration and creativity—a dense style of planning—has many merits, and this approach has been adapted in offices around the world. The successful implementation, though, involves also providing employees with a variety of quiet zones, meeting facilities, and discussion areas. It is noteworthy that this can be accomplished while still reducing space standards. In the broadcast industry, a move to IP technology has permitted a less restrictive approach to the location of technical rooms, which has freed-up facilities planning to allow for achieving creative adjacencies and, at the same time, the efficient planning of technical spaces. Today’s workplace must support the creative staff in their work. In no way does this new mission prohibit or negatively impact the smart planning of technical infrastructure. It’s a win-win for all concerned. HLW International LLP © 2015


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