Behind Happy Faces – Capitalize and italicize in reference to ZTA’s mental health program. Capitalize but place in quotation marks in reference to the book on which the program is based. College Service Book – Capitalize and italicize. Not “Ritual Book” or “Collegiate Service Book.” Constitution & Bylaws of Zeta Tau Alpha –Always capitalize and italicize in reference to the specific set of rules by which ZTA is governed. “Constitution & Bylaws” is acceptable on second reference. Lowercase general references to a “constitution” or “chapter bylaws.” Crown Chapter Criteria – Capitalize all words in reference to the set of guidelines that determine the Crown Chapter Award for excellence in chapter operations. Use “Collegiate Crown Chapter Criteria” and “Alumnae Crown Chapter Criteria” when differentiating between the collegiate and alumnae criteria. Crowning Achievements – Capitalize and italicize in reference to ZTA’s online academic achievement program. Fraternity Education – Capitalize in reference to ZTA programming that teaches about the history/traditions of ZTA. For internal use only, “FRED” is acceptable on second reference.
GreekLifeEdu™ – One word, capitalize on all references. The trademark symbol is only required on first reference. guides/manuals – Capitalize and italicize formal names of the Fraternity’s internal guides and manuals. Lowercase on general references. In general, guides written about a program use “to” in the title (Guide to Recruitment, Guide to New Member Education). Guides written for a specific office use “for” in the title (Guide for House Directors, Guide for District Presidents). The History of Zeta Tau Alpha – Capitalize and italicize in reference to the books written about ZTA’s history. “The History” is acceptable on second reference. Links Membership Enrichment Program – Capitalize only the L in the word “Links” so as not to confuse this program with The LINK newsletter. This program includes five parts: First-Year Link/Zeta Is Forever New Member Education Second-Year Link/Leadership (for sophomores or second-year members) Third-Year Link/Wellness (for juniors or third-year members) Fourth-Year Link/Transition (for seniors or fourth-year members) Fifth Link/Alumnae (Note: no “year” in this link) The LINK – Capitalize “The” and each letter of “LINK.” This is the official internal
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