Themis – Capitalize when referring to ZTA’s patron goddess. undergraduate – One word and lowercase in all references. Can be used as both a noun and adjective. (Carrie is an undergraduate. It is an undergraduate class.) White Violet – Capitalize in reference to White Violet members (those with 50 or more years of membership), White Violet pins (given to 50year members) or White Violet charms (given to 75-year members). Lowercase in reference to the official flower of Zeta Tau Alpha. woman/women – Use to refer to ZTA members. Never use “girl(s).” Zeta – Only to be used in reference to a woman who is a member of Zeta Tau Alpha. Not to be used in reference to the organization as a whole or as an adjective. (Emily is a Zeta. She is a member of ZTA. She is my ZTA sister.) Note: There are a few exceptions for terms that are rich in ZTA lore: Zeta Days, Zeta Is Forever, Zeta Ladies, Zeta Love, Zeta Week. INSIGNIA AND SAYINGS badge – Lowercase on all references. Always referred to as the “badge,” never the “shield” or the “pin.” Chain of Chapters – Capitalize and italicize in reference to the ZTA chain that includes a link for each chartered chapter. “The Chain” or “Chain” are acceptable on second reference.
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charter – Lowercase on all references. Coat of Arms – Capitalize when referring specifically to Zeta Tau Alpha’s Coat of Arms. No hyphens between words. See also crest. colors – Lowercase on all references. Turquoise blue and steel gray. The PMS color for ZTA turquoise blue is 320. The PMS color for ZTA steel gray is 430. The Creed of Zeta Tau Alpha – Always capitalize and italicize. “The Creed” or “Creed” are acceptable second references. crest – Always lowercase. This term is interchangeable with “Coat of Arms.” See also Coat of Arms. Honor Ring – Capitalize in reference to the ring awarded to ZTA alumnae for service to the Fraternity. Mystifying Picture – Capitalize with no quotes or italics in reference to a picture taken of our Founders and several new members that is considered to be the first photograph taken of the Founders together. new member pin – Lowercase on all references. Not “pledge pin.” The Purple of the Fraternity – Capitalize “The.” It is the purple stole worn by the National President. “The Purple” is acceptable on second reference.