Zeta Tau Alpha Style Guide

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Zeta Tau Alpha Foundation and Fraternity Housing Corporation Logos

The same guidelines for the Fraternity logo should be used for both the Foundation and Fraternity Housing Corporation logos.

Choosing a Crown

The crown in our logo is the official crown of the Fraternity, and we hope you will use it on ZTA items far and wide. It really is the best fit in almost any case! The crown that sits atop our crest is also acceptable for use.

If you would like to use another crown in your design, choose an image that lives up to ZTA’s “outgoing” personality, “friendly” tone and “dedicated” essence. Avoid unattractive options. For example, crowns that are very whimsical, chunky or ornate do not fit our brand. Avoid using crowns that resemble the options below. No matter what crown you choose, make sure it has five points! Unacceptable Options

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Zeta Tau Alpha Style Guide by Haleigh Castino - Issuu