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Shaved Ice


••••••••••••••••••••••••••• Process Book by Cameron Brown VISC 204 Fall 2012 Tad Carpenter


Chapters

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Penguins Everywhere -4-

Final

Set

- 32 -

Starting Logos - 40 -

RockHopper Failure - 56 -

Flippers Shaved Ice - 66 -


Penguins Everywhere.


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I started off the project with some simple penguin doodles and then four word charts. The first list was fifty words to physically describe a penguin. The second list was a bit more challenging, fifty words to describe the emotional attributes of the flightless bird. I mainly used how the animals interact with eachother to create this list. The next two were more fun, a list of words to describe the sounds penguins make and what associations people make with them. The associations mainly connected to the media portrayal of penguins and the stereotypes that go with them. With each category I tried to make a few penguin ideas to match the words listed.

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The next step was to brainstorm and connect all the words I listed before. I seperated the words into five main categories, media portrayal, physical appearence, environment, family interactions, and daily interactions.


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SHA


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APES


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GRAP


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PHIC


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PAINT


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TERLY


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ONE LINE


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ALT. MARKMAKING


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GES


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STURE


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BEHA


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AVIOR


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HY


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YBRID


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ABSTRACT


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TYPE


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ICON


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IN


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NDEX


Final Set.


Cameron Brown

Cameron Brown


After drawing the hundreds of penguins in the first step, now it was time to minimize and refine. From each section I took my favorite three and cleaned them up. From there I went through another round of critiques and cut down to one from each cetegory.


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Cutting down the first group of hundred penguins to three from each category


FINAL


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Starting Logos.


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After all the initial penguins have been refined and chosen, it was time to use what I learned to start making logos. The logos were for a food truck I have to do all the branding for. I had three ideas for what kind of food truck I wanted to create; first, the fancy cuisine theme. This logo would play off the tuxedo-penguin connection people make. The second idea was an artic themed fish food truck. This logo would have the penguin in its natural environment. The third logo idea I had at this point was a island, tropical theme to play off the idea of penguins living in the Galapogos Islands. Although this was a bit more abstract than the first two I really liked where this logo idea was heading.


IDEA 1


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My first idea was an upscale fish food truck. The concept was a two story food truck with a normal take-out style ground floor and on the second floor there would be a small sit down area for people to dine. This area would be very exclusive and reservation only. I wanted to do something with a penguin in a tuxedo for this brand exploration and I really wanted to work out wine bottles specifically. The color scheme with this food truck would be a simple black and white with a splash of yellow thrown in around, much like the colors of a penguin.


IDEA 2


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My second idea was more based on the environment of the penguin and less on its appearence. Flipper was originally going to be either an ice cream or fish themed food truck. With this I really wanted to work with a penguin playing in the snow doing various activities people associate with snow, such as skiing. The color scheme with this food truck would be a very cool, artic theme with a lot of hues of blue and white. I really liked the idea of a fish pattern for around the food truck but I struggled making a connection between fish and ice cream.


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IDEA 3


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My third idea was a bit more abstract than the other two; I wanted to go with an island theme. This would coorospond with the fact that the most north penguins live is in the Galapagos Islands. With this knowledge I wanted to create an island, tropical theme and cover the truck with a beach scene. Since my strongest aspect of this project is drawing I thought creating this would really give my truck something special with all the fun penguins. I also really liked this idea because not many people have tropical food trucks.


RockHopper Failure.


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And then I scrapped everything and started over.


Flipper’s Shaved Ice.


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