The Synergy Company Brand Guidelines 2019 by Jayme White

FINAL LOGO

THE

SYNERGYâ&#x201E;¢

COMPANY

BRAND GUIDELINES

2019

I N S P I R E D B Y N AT U R E MADE WITH CARE

OUR VISION We are situated in the beautiful community of Moab, Utah, inspired by the red rock canyons and breathtaking La Sal Mountains surrounding us. We have been privately and family owned and operated since our official launch in 1992. And we have done it the Synergy way ever since. From our modest beginnings in a home office with just a few visionary employees, our company has expanded into a world-renowned, award-winning, certified organic facility with 75+ dedicated employees. We take a very personal, hands-on approach to everything we do — from our custom ingredient research and impeccable growing and processing, to our in-house, eco-friendly, certified organic manufacturing and “factory-direct” sales and servicing. Direct control not only means everything meets our impeccable standards of excellence, it also means cutting out the costs of typical retail store mark-ups. This translates into better ingredients in the bottle, better prices, and better health for you and your family.

OUR LO G O The Synergy Company’s logo, our registered trademark, is a glimpse into the very beginnings of life itself. It is an enlarged reproduction of a microscopic 3.5 billion-year-old algae fossil. The beauty, symmetry, and energy of this primordial seed of life are astonishing. Our logo superbly illustrates the essence of synergy — a state of being in which the whole is greater than the sum of its parts. The delicate interconnectedness and cooperation of each molecule combine to create something of unsurpassed vitality and nourishment. This magnificent image, and the synergy it represents, expresses the mission of our company and that which we strive for in all we do.

INDEX

01 | LO GOS

THE SYNERGY COMPANY™ . . . . . . . . . . . . . . . . . . 5-11

PURE SYNERGY® . . . . . . . . . . . . . . . . . . . . . . . 13-23

SYNERGIZED® INGREDIENTS . . . . . . . . . . . . . . . . 25-26

CERTIFICATION BADGES . . . . . . . . . . . . . . . . . . . . 27

SUPERPURE® . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 02 | CO LO R S . . . . . . . . . . . . . . . . .

30-31

03 | F O NTS . . . . . . . . . . . . . . . . . . . . 32 0 4 | S I GNAT U R E S . . . . . . . . . . . . . . . . . 33 0 6 | P R O DU C TS . . . . . . . . . . . . . . . . 35-36

LOGO STANDARDS

THESYNERGYCOMPANYTHESYNERGYCOMPANYTHESYNERGYCOM LOGOSTANDARDSLOGOSTANDARDSLOGOSTANDARDSLOGOSTAN THESYNERGYCOMPANYTHESYNERGYCOMPANYTHESYNERGYCOM 4 LOGOSTANDARDSLOGOSTANDARDSLOGOSTANDARDSLOGOSTAN

FINAL LOGO

0 1 | LO G O S

THE SYNERGY COMPANY

THE

Logo used to brand the parent company in corporate documents and official business.

SYNERGY™ FINAL LOGO COMPANY

SYNERG

COR POR AT E LO G O

MPANMPAN-

THE

SYNERGY™

COMPANY

FO NTS :

COMPA

Gotham Narrow Medium Gotham Narrow Light

NOT E S :

THE

SYNER

Mandala size should not be altered

Mandala should not be separated from the wordmark and used on it’s own

COMPA

There is no square or stacked version of this logo.

When referring to the company in plain text, use caps and trademark. THE SYNERGY COMPANY™

CO LO RS :

Teal PMS 328 C should be used for all color situations. Black can be used in black and white formats as needed. Logo should not be altered to be two or more colors and only use the colors indicated.

Download this logo and the different formats here:

https://www.dropbox.com/ sh/25nqezimx3eixch/AABBgvjbbOwUAA3kOx5iLQHa?dl=0

0 1 | LO G O S THE SYNERGY COMPANY Logo used to brand the parent company in corporate documents and official business.

M ANDALA SPAC I N G Mandala should not be too far or too close to THE SYNERGY COMPANY wordmark. Distance should be approximately the width of the stem in the “Y” of SYNERGY.

TRAD EM A RK - SI Z E AND S PAC E

The “TM” mark should be 1/3 of the cap height of the of the “Y” in COMPANY.

It should sit half way below the top of the “Y”. The distance of the “TM” should equal the stem width of the “Y” in COMPANY.

T H E S Y N E R G Y C O M PA N Y ™ THE SYNERGY COMPANY Logo used to brand the parent company in corporate documents and official business.

C L EAR S PAC E Clear space refers to the space or room around the logo. Use the height of the “S” in SYNERGY to determine the amount of space and do not crop in any closer.

0 1 | LO G O S THE SYNERGY COMPANY Logo used to brand the parent company in corporate documents and official business.

M IN IMUM SI Z E PR INT: When the height of the logo is sized down to .5” to .3” high, switch to this alternative mandala with simplified center rings. Anything below .3” high should switch to the wordmark without the mandala for legibility purposes.

.5”

.4”.5”

.3” .4”

.3” W EB: When the height of the logo is sized down to 150 px and smaller, switch to this alternative mandala with simplified center rings. Anything below 80 px high 150px should switch to a wordmark without the mandala for legibility purposes.

80px 150px

80px

ALT E RNAT IVE M ANDALA The center rings are simplified and read better for smaller logo formats.

THE SYNERGY COMPANY™™™ T H E S Y N E R G Y C O M PA N Y ™ SYNERGY

COMPANY™™™ THE SYNERGY COMPANY

Logo used to brand the parent company in corporate documents and official business.

WO RD M A RK - SE CON DARY LO GO FO NTS :

Gotham Narrow Medium Gotham Narrow Light

NOT E S :

Good option for smaller formats. Reversed logos printed in white can be used on dark or colored backgrounds. The background color should be dark enough to read and recognize the logo. When referring to the company in plain text, use caps and trademark. THE SYNERGY COMPANY™

CO LO RS :

Teal PMS 328 C should be used for all color situations. Black can be used in black and white formats as needed. Logo should not be altered to be two or more colors and only use the colors indicated.

T RADE MA R K:

See previous pages for size and position requirements.

CLE AR S PACE:

See previous pages for guidelines. Download this logo and the different formats here:

https://www.dropbox.com/ sh/25nqezimx3eixch/AABBgvjbbOwUAA3kOx5iLQHa?dl=0

0 1 | LO G O S THE SYNERGY COMPANY Logo used to brand the parent company in corporate documents and official business.

LO G O IN CO RRE C T U S E Avoid these logo treatments for maximum readability and brand recognition.

NO DROP SHADOWS

NO OFF-BRAND COLORS

NO OUTLINES

DON’T ROTATE

NO GRADIENTS

DON’T USE MANDALA ALONE

NO PATTERNS

DON’T RESIZE MANDALA

THE

SY CO

T H E S Y N E R G Y C O M PA N Y ™ THE SYNERGY COMPANY Logo used to brand the parent company in corporate documents and official business.

LO G O IN CO RRE C T US E Avoid these logo treatments for maximum readability and brand recognition.

AYY EAWAY W A E GIIVVEAWGAIV G

DON’T OVERLAY TEXT OR OBJECTS DON’T STRETCH OR DISTORT NO BUSY PATTERNS OR IMAGES

DON’T PIXELATE

THE THE TSHYEN E RSGY NY E R G Y

SC YONMEPRCAGONYMY P A N Y COMPANY ™ ™

DON’T BEVEL

FINAL LOGO

DON’T

™ CHANGE

THE FONT

THE

SYNERGY

COMPANY™

DON’T THE USE WITHIN SYNERGY A COLORED COMPANY™™™ BOX

LOGO STANDARDS

PURESYNERGYPURESYNERGYPURESYNERGYPURESYNERGYPUR LOGOSTANDARDSLOGOSTANDARDSLOGOSTANDARDSLOGOSTAN PURESYNERGYPURESYNERGYPURESYNERGYPURESYNERGYPUR 12 LOGOSTANDARDSLOGOSTANDARDSLOGOSTANDARDSLOGOSTAN

0 1 | LO G O S PURE SYNERGY® Used to brand the company’s PURE SYNERGY® line. This logo is the customer-facing branding and used on product labels, boxes, marketing, website and more.

STACKED F O RM AT - P R I MA RY LO GO

RENRENY N-

FO NTS :

Gotham Narrow Medium

NOT E S :

Good for square or vertical formats Mandala size should not be altered Mandala should not be separated from the wordmark and used on it’s own When referring to the brand in plain text, use caps and registered mark: PURE SYNERGY®

CO LO RS :

Teal PMS 328 C should be used for all color situations. Black can be used in black and white formats as needed. Gold PMS 10126 C can be used in print for a metallic effect. Logo should not be altered to be two or more colors and only use the colors indicated. Download this logo and the different formats here:

https://www.dropbox.com/ sh/0f2w8bi2uu5qs4f/AAB8p_ Byh0vbh-sGnIwK0Olna?dl=0

0 1 | LO G O S PURE SYNERGY® Used to brand the company’s PURE SYNERGY® line. This logo is the customer-facing branding and used on product labels, boxes, marketing, website and more.

STACKED F O RM AT - A L I GNME NT & S PAC I N G PURE SYNERGY letters should be centered with the mandala. “SYNERGY” should be centered with the end of the “S” and the “Y” and not with the Registered mark.

STACKED F O RM AT - C L E AR S PAC E Clear space refers to the space or room around the logo. Use the height of the “S” in SYNERGY to determine the amount of space and do not crop in any closer.

Mandala should not be too far or too close to the PURE SYNERGY. Distance should be approximately the width of the stem in the “P”.

PURE SYNERGY® PURE SYNERGY® Used to brand the company’s PURE SYNERGY® line. This logo is the customer-facing branding and used on product labels, boxes, marketing, website and more.

STAC KED F O RM AT - R E GI ST R AT I O N MAR K

Should sit half way above the top of the letters or cap height.

Size should be exactly half the size of the cap height.

0 1 | LO G O S PURE SYNERGY® Used to brand the company’s PURE SYNERGY® line. This logo is the customer-facing branding and used on product labels, boxes, marketing, website and more.

STACKED F O RM AT - S I Z E R E ST R I C T I O N S

PR INT: When the height of the logo is sized down to .75” to .45” high, switch to this alternative mandala with a simplified center rings. Anything below .45” high should switch to a wordmark without the mandala for legibility purposes.

.75”

.6”

.75” .45” ALT E RNAT IVE MANDALA The center rings are simplified and read better for smaller logo formats.

.6”

300px W E B: .45”

When the height of the logo is sized down to 300 px and smaller, switch to this alternative mandala with a simplified center rings. Anything below 150 pixels high should switch to a wordmark without the mandala for legibility purposes.

150px

300px

150px

PURE SYNERGY® PURE SYNERGY® Used to brand the company’s PURE SYNERGY® line. This logo is the customer-facing branding and used on product labels, boxes, marketing, website and more.

H OR IZON TA L F O RM AT - S E CO N DA RY LO GO FO NTS :

Gotham Narrow Medium

NOT E S :

Good for horizontal formats but the stacked format should be used primarily. Mandala size should not be altered Mandala should not be separated from the word mark and used on it’s own. When referring to the brand in plain text, use caps and registered mark: PURE SYNERGY®

CO LO RS :

https://www.dropbox.com/ sh/0f2w8bi2uu5qs4f/AAB8p_ Byh0vbh-sGnIwK0Olna?dl=0

0 1 | LO G O S PURE SYNERGY® Used to brand the company’s PURE SYNERGY® line. This logo is the customer-facing branding and used on product labels, boxes, marketing, website and more.

H OR IZON TA L F O RM AT - A L I GNME NT & S PACING PURE SYNERGY letters should line up horizontally to the center rings of the mandala and font should not be any larger.

H OR IZON TA L F O RM AT - C L E AR S PAC E Clear space refers to the space or room around the logo. Use the height of the “S” in SYNERGY to determine the amount of space and do not crop in any closer.

Mandala should not be too far or too close to the PURE SYNERGY. Distance should be approximately the width of the stem in the “P”.

PURE SYNERGY® PURE SYNERGY® Used to brand the company’s PURE SYNERGY® line. This logo is the customer-facing branding and used on product labels, boxes, marketing, website and more.

H OR IZON TA L F O RM AT - R E GI ST R AT I O N MARK

Should sit half way above the top of the letters or cap height.

Size should be exactly half the size of the cap height.

0 1 | LO G O S PURE SYNERGY® Used to brand the company’s PURE SYNERGY® line. This logo is the customer-facing branding and used on product labels, boxes, marketing, website and more.

H OR IZON TA L F O RM AT - S I Z E R E ST R I C T I O N S PR INT: When the width of the logo is sized down to 2.5” to 1.5” wide, switch to this alternative mandala with simplified center rings. Anything below 1.5” wide should switch to a wordmark without the mandala for legibility purposes.

2.5”

2”

1.5” 2.5”

ALT E RNAT IVE M ANDALA

2”

400 px

W EB: When the width of the logo is sized down to 400 px wide and smaller, 1.5” switch to this alternative mandala with a simplified center rings. Anything below 250 pixels wide should 250 switchpx to a wordmark without the mandala for legibility purposes.

400 px

250 px

The center rings are simplified and read better for smaller logo formats.

PURE SYNERGY® PURE SYNERGY® Used to brand the company’s PURE SYNERGY® line. This logo is the customer-facing branding and used on product labels, boxes, marketing, website and more.

WO RD M A RK - HO RI ZO NTA L FO R MAT

FO NTS :

Gotham Narrow Medium

NOT E S :

Good for horizontal formats and small formats. The logo with the mandala should be used primarily but this is an additional option when needed. Reversed logos printed in white can be used on dark or colored backgrounds. The background color should be dark enough to read and recognize the logo. When referring to the brand in plain text, use caps and registered mark: PURE SYNERGY®

S IZE :

No limit on how large or small the wordmark is as long as it is legible.

CO LO RS :

Teal PMS 328 C should be used for all color situations.

WO RD M A RK - STAC K E D FO R MAT

Black can be used in black and white formats as needed. Gold PMS 10126 C can be used in print for a metallic effect. Logo should not be altered to be two or more colors and only use the colors indicated.

RE G IST E RED MAR K: “PURE” should be centered with the word “SYNERGY” from the “S” to the “Y”. Do not use the Registered mark in determining the center.

See previous pages for size and position requirements.

CLE AR S PACE:

The space around the wordmark should equal the height of the “S” in SYNERGY Download this logo and the different formats here:

https://www.dropbox.com/ sh/0f2w8bi2uu5qs4f/AAB8p_ Byh0vbh-sGnIwK0Olna?dl=0

0 1 | LO G O S PURE SYNERGY® Used to brand the company’s PURE SYNERGY® line. This logo is the customer-facing branding and used on product labels, boxes, marketing, website and more.

LO G O IN CO RRE C T U S E Avoid these logo treatments for maximum readability and brand recognition.

NO DROP SHADOWS

NO OUTLINES

NO GRADIENTS

NO PATTERNS

NO OFF-BRAND COLORS

A W A E E GIV GIV

DON’T ROTATE

DON’T USE MANDALA ALONE

DON’T RESIZE MANDALA

Pu r ePu S y n Se rygnye

PURE SYNERGY® PURE SYNERGY® Used to brand the company’s PURE SYNERGY® line. This logo is the customer-facing branding and used on product labels, boxes, marketing, website and more.

LO G O IN CO RRE C T US E Avoid these logo treatments for maximum readability and brand recognition.

Y A W A GIVE

AY W A E GIV

Pu r e ®Pu r e S y n e r gSy y n e r g y ®

DON’T OVERLAY TEXT OR OBJECTS

DON’T STRETCH OR DISTORT

NO BUSY PATTERNS OR IMAGES

DON’T USE GOLD UNLESS PRINTING IN METALLIC

DON’T PIXELATE

DON’T BEVEL

DON’T CHANGE THE FONT

DON’T USE WITHIN A COLORED BOX

OTHER C O M PA N Y

LO G O S

OTHERCOMPANYLOGOSOTHERCOMPANYLOGOS OTHERCOMPAN LOGOSTANDARDSLOGOSTANDARDSLOGOSTANDARDSLOGOSTAN OTHERCOMPANYLOGOSOTHERCOMPANYLOGOS OTHERCOMPAN LOGOSTANDARDSLOGOSTANDARDSLOGOSTANDARDSLOGOSTAN 24 OTHERCOMPANYLOGOSOTHERCOMPANYLOGOS OTHERCOMPAN

0 1 | LO G O S SYNERGIZED® INGREDIENTS Used to brand the company’s SYNERGIZED INGREDIENTS internal business sector. This logo is the business-facing branding and used on letterheads, corporate documents and website.

PR IMARY LOG O

NYNNYNNYNY

COLOR

B&W FO NTS :

Gotham Narrow Medium Gotham Narrow Book

NOT E S :

Element and word sizes should not be altered. Top synergized symbol should not stand alone from wordmark. There is no square or stacked version of this logo.

B&W MARK REGISTERED

When referring to this sector of the company in plain text, use caps and registered mark: SYNERGIZED® INGREDIENTS

WHIT CL

CO LO RS :

Teal PMS 328 C and PMS 424 C should be used for all color situations. Black can be used in black and white formats as needed. White can be used to reverse out logo as long as its on a dark enough background to stand out and be legible.

CLEAR SPACE

WHITE

Logo should not be altered to be three or more colors. Only use the colors indicated.

Download this logo and the different formats here:

https://www.dropbox. com/sh/igcbsnfjryrwxke/ AABuYEIa8O8XzIwoFpER50Iga?dl=0

0 1 | LO G O S

R E G ISTR AT I ON - SI Z E A N D S PAC E

RE G IST E RED MAR K:

The registered mark must be after “SYNERGIZED”. The size of the mark is half of the cap height of the “D”. It sits half way above the height of the “D”.

S IZING :

There is no sizing restrictions for this logo. However if the logo becomes very small and the syngergized icon above the “i” becomes hard to distinguish, then use the wordmark alone.

CLE AR S PACE:

Clear space referes to the space around the logo. Use the cap height of the “S” in SYNERGIZED as the minimum crop distance around the entire logo.

C L EAR S PAC E

O T H E R LO G O S

PR O D UCT BA D G E S These infographics are used in print and online to show product and ingredient information.

NOT E S : Always list these badges in this order of importance if applicable:

CERTIFIED

USDA Organic or OTCO Non-GMO SuperPureÂŽ Our Internal Graphics (In Alphabetic Order)

ORGANIC

Dairy Free Gluten Free Vegetarian or Vegan (not both) Kosher OU Certified - Always in 100% black ink - Always put it at the end - Standards from Orthodox Union USDA Organic, OTCO and OU Kosher were not designed internally and must not be altered in any way.

Download these logos and the different formats here:

https://www.dropbox.com/sh/ jcxyfn5ap9eopkt/AACT-w4ponPcRp_ db94y0xHZa?dl=0

0 1 | LO G O S

S UPER PU RE ® LOG O SUPERPURE® is a registered name for our exclusive line of products that underwent a special extraction process. Used on marketing materials, emails, website, product labels and more.

FO NTS : Gotham Narrow Bold Gotham Narrow Book

CO LO RS : FONT: C: 96 M: 0 Y:0 K:70 INSIDE CIRCLE: C: 31 M: 0 Y: 18 K: 0 CIRCLE OUTLINE: C: 31 M: 2 Y: 100 K: 0

NOT E S :

The circle version is good to use along side other certification badges (see previous page). Wordmark can also be used in marketing materials as needed to increase SuperPure® brand awareness. This is also a great format for smaller designs where legibility is an issue. “SUPER” and “PURE” must never be split up onto separate lines or spaced out when refered to. Spell out the name in all caps also. The registered mark must apear with after the name.

Download these logos and the different formats here:

https://www.dropbox. com/sh/hmx1blqjfeysvxq/ AAD3bNvqDLdHWUn9ljslujH4a?dl=0

CO LO R S

FONTS S I G N AT U R E S

COLORSFONTSSIGNATURESCOLORSFONTSSIGNATURESCOLORS BRANDSTANDARDSBRANDSTANDARDSBRANDSTANDARDSBRAN COLORSFONTSSIGNATURESCOLORSFONTSSIGNATURESCOLORS BRANDSTANDARDSBRANDSTANDARDSBRANDSTANDARDSBRAN 29 COLORSFONTSSIGNATURESCOLORSFONTSSIGNATURESCOLORS LOGOSTANDARDSLOGOSTANDARDSLOGOSTANDARDSLOGOSTAN

0 2 | C O LO R S

B RAND COLORS

PA NTONE 3 2 8 C

PA N TO N E 5 5 8 5 C

PANTO NE 424 C

Primary company color

Secondary company color

C-89 M -35 Y- 61 K-1 7 R -0 G -113 B-103 H EX: 007 167

C- 53 M- 2 3 Y-3 3 K-0 R -1 27 G-1 6 6 B -1 66 H E X : 61 9 F 9 C

C-58 M-49 Y-46 K-14 R-127 G -166 B -166 H E X: 6D6E 7 1

S UPPORT I N G M E TA LL I C CO LO R

PA NTONE 1 012 6 C Metallic Ink - For Print Only

NOTE: This PMS Pantone Premium Metallic ink should only be used in print for reflective qualities i.e. bottle labels. Do not use in web or print designs.

C O LO R S

S UPPOR T I N G CO LO R S

PA NTONE 1 63 C

PA N TO N E 74 8 6 C

Secondary company color

C-0 M - 4 8 Y- 58 K- 0 R -247 G -154 B-11 1 H EX: F 79A 6 F

C- 2 9 M- 0 Y- 5 4 K-0 R -1 87 G- 2 1 9 B -1 4 8 H E X : B B DB 9 4

COLOR PA L L ET T E WI T H 70 % T I N TS

02 | FONTS

PR IMARY F O N TS

GOTHAM NARROW LIGHT