Photography courtesy Matt MacDonald ’98.
Alumni at Work
Pictured above are two of many AT&T ad campaigns that were launched in 2014. Visit sing.att.com to view them. Top right is a poster promoting the short documentary No Small Parts.
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bradley.edu/hilltopics
“The irony is that I didn’t even want to go to Bradley,” he said. “I grew up across the street. My parents and grandparents were proud Bradley graduates. I wanted to move to Chicago and be ‘creative.’ That would have been a terrible mistake. Fortunately, fate — and my mom — intervened.” Traveling back in time, he said, “You would not say ‘that guy is going to lead anything, or let’s follow that guy somewhere.’” He credited his speech team coaches Dan Smith and Karen Morris, former directors of forensics; Dr. Chris Kasch, associate professor of communication; Dr. Ed Lamoureux, professor of interactive media and communication; and others for laying the foundation to his future. “My peer group also served as great teachers to me,” he said. “The Bradley speech team has this amazing tradition of seniors mentoring freshmen and an openness to saying what will make each member better.” MacDonald, who served as president of the speech team, noted that he learned how to give and take criticism — looking at the flaws in his own work — which continues to be a key ingredient to his success.