game on lock, what’s a progressive brand to do? Progress of course. that’s exactly what founder, Ceo, and ultimate Weactivist Greger hagelin was thinking when he had the eureka moment that led to WesC launching their first ever footwear collection for spring 2011. We sat with Greger and his lead footwear designer andreas Croneby for a conversation about WesC’s latest endeavor. and might expect a certain look, however, if you truly know the WeSC design language you know you‘re going to see some unexpected pieces as well as more classic pieces with a WeSC twist to it. Having the freedom to take the footwear design wherever you want to contrary to being limited or pigeonholed is a luxury we‘ve been fortunate to have and is something that gives us a unique opportunity to steer WeSC Footwear in any direction we want it to go. What has been your favorite moment during the process of developing and launching the footwear line? AC: All of it. Every part of the process has its own charm to it, making it all equally interesting. Whether it‘s designing a detail of an upper, picking fabrics, or going back and forth with suppliers to reach the desired result. It‘s all part of perfecting a product, which is truly satisfying. gH: I think seeing the first designs and the first samples arriving were the most exciting things about this process! What sets WeSC footwear apart from other brands in terms of design? AC: The attention to detail and not over designing just for the sake of
it is a big part of the WeSC design aesthetic overall and I think that has a strong presence in the footwear collection. greger, are you personally a sneakerhead or shoe lover? gH: I‘m definitely a sneakerhead and it‘s just recently that I‘ve started using other shoes that aren‘t sneakers - I‘ve always been wearing sneakers throughout winter, snowstorms, parties, everything. Did you request that a model be named after you or was that a surprise? That‘s a dream for a lot of people, how does it feel? gH: This is the first time in the history of WeSC that something is named after me (and our products always have names from people) so it felt great! The shoe feels very personal to me and it‘s a great honor to finally have a Hagelin in the WeSC product range. http://www.wesc.com WeSC footwear was pre-launched at: WeSC Concept Stores Worldwide, Sneakersnstuff Stockholm, Caliroots Stockholm, Colett Paris, Selfridges London · The complete collection will be found at WeSC retailers globally.
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