Highsnobiety Magazine 09 - Winter 2014

Page 203

‘WAY OUT’ – ARTIST UNKNOWN (EARLY 1900S) & ‘LEAVE THIS’ – WILLIAM KERMODE (1924) A sign still on display at older stations such as Stepney Green and in various other forms in different locations. Used today it takes on a few different meanings. It’s almost replaceable, a cute motif, a kind of “I’m with stupid” or “Way Out Man.” On his ball cap you’ll see ‘Leave this’ which was a great

slogan – really old, about leaving the situation you’re in, getting away from your everyday life thanks to the Underground. This idea was a big part of their early campaigns. It’s basically about escape, almost a plaintiff cry.

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