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EDITED & PRINTED IN BARCELONA 2011©


Hi. I´m Andi Schmied. I was born in Budapest, Hungary.

I graduated in design (specialized in interiors) in june 2011.

I studied 4 years, 2007-2011 in ELISAVA, private centre of the Pompeu Fabra University, where i got my Bachelor Degree in Design. Barcelona, Spain.

I studied half year, 2010 spring semester, in Colman Academic Studies, Interior Design Faculty Rishon Le Tsyon, Israel


01.

THE TRANSLIVABLE HOUSE

Project of a 49m2 living space with a lightened metal tree in the exterior. 02.

ISRAEL SUCKS

Photographic and editorial project of the most emblematic people of my half year spent in Tel-Aviv. 03. A

BAR FOR EME3 路 ARCHITECTURE FESTIVAL

Design for the temporal bar for an arquitecture festival held in Barcelona, 2009 04.

TEL - AVIV GRANNIES

Photographic & editorial work of the elderly of Tel-Aviv, a cosmopolitan city in the Middle East. 05.

THE ART BOX LIBRARY

Reform project of an old cinema building in Tel-Aviv. The task was to design a library in the poorest neIghborhood of the city. 06.

BARCELONA *****

Photographic & editorial project of the decadence of five emblematic five stars hotels of Barcelona. 07.

THE FROZEN MUSIC 路 RYOJI IKEDA - PER-SE

Project of abstraction and creation of a space based on a musical piece. 08.

TEL - AVIV AIRSPACE

Phorographic & editorial project of Tel-Aviv, a city where there are no emblematic buildings, but emblematic flying objects all day long. 09.

BE GRANNIE

Design of a fashion show club for the elderly of Barcelona. 10.

FAKE IDENTITIES

Photographic & metamorphosis projects where I played with the idea of identity. 11.

CHACHI CHEIW

Campaign to advertise the 4 new flaouvors of Cheiw, a spanish chewing gum company. 12. SMELLING

TYPES

Sensorial project of knitting together two of our basic senses; the view and the smell. 13.

THE HAND FAN LAMP

Desing of a nightlamp inspired by chinese hand fans.

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the translivable house with a lighetened metal tree in the exterior that is visible from both sides but still makes a separation in between spaces


CH-PROJECTS

H-PROJECTS

ERIORISTA

mied Andi

The 45-square-meter apartment is located on the top floor of a building in the center of Barcelona looking at a large park. The young couple who have just moved in asked me to create a space where they can be together all the time, even without crowding each other. They have been a creative team, and have had studio together, for the past 10 years and neither needed a personal, intimate, separate space. The basic concept was to try to create a space where without being together you can be together. One of the possible answers for this contradiction could be related to the five human senses. We can be together without being together if we disconnect some of the senses but leave others. A clear example could be the hearing: speaking on the phone with someone we can feel his presence, though physically we are not together.

SECTION A

Transferring this idea to the space the sense that keeps us together is the view. Though we are doing different activities, we can still feel the maximum presence of the other. In this sense the walls are visual barriers that do not leave space for the “common intimacy.” The way of destroying the barrier is to change its material to one that does not separates the space visually.

SECTION B INTERIORISTA

TÍTULO DEL PROYECTO

EXPLICACIÓN DEL PROYECTO

Schmied Andi

LA CASA TRANSVIVIBLE

PISO EN PLANTA ALTA, CON VISTAS A PARQUE EN ENTORNO URBANO

INTERIORISTA

TÍTULO DEL PROYECTO

EXPLICACIÓN DEL PROYECTO

Schmied Andi

LA CASA TRANSVIVIBLE

PISO EN PLANTA ALTA, CON VISTAS A PARQUE EN ENTORNO URBANO

TÍTULO DEL PLANO

ESCALA

PLANO Nº

ALZADO 2

1/50

03

TÍTULO DEL PLANO

ESCALA

PLANO Nº

ALZADO 1

1/50

02

ONE CONTINOUS SPACE WITH THE EXTERIORS AS SEPARATION SECTION C

It’s been interesting to play with the shape of the facade, using it as if it would be all the interior walls. Having the outside - where there are things happening - in the inside, though you can see what is happening in different spaces of the apartment, still you can be by yourself. All the space has the size of 10 meters by 4.5 meters (45 square meters); 7.5 exteriors, 37.5 interiors.

TÍTULO DEL PROYECTO

EXPLICACIÓN DEL PROYECTO

LA CASA TRANSVIVIBLE

PISO EN PLANTA ALTA, CON VISTAS A PARQUE EN ENTORNO URBANO

TÍTULO DEL PLANO

ESCALA

PLANO Nº

SECCIÓN 2

1/50

05

PLAN


In certain circumstances it could happen that having walls, that are non-walls is not convenient. For example, during the day when the sun is too strong. For this possible problem some of the glass-walls are equipped with a special curtain system that can work either as a color-giving point, or as a light keeper. The walls between the interior and the exterior have white screens, that in the case of the living room can be the screen for the projection at the same time. The small wall sections are equipped also with different-colored plastic transparent curtains that retains light in the exterior and colors the interior according to the mood of the occupants.

SPECIAL CURTAIN SYSTEM GIVES THE AN OPTIONAL DINAMISM OF LIGHT, COLORS AND SHADOWS.

YOU CAN CONVERT THE LIVING ROOM INTO A SMALL CINEMA IN ANY GIVEN MOMENT


THERE WAS NO NEED FOR ANY TELEVISION IN THE FLAT, BUT IT IS ABLE TO CONVERT IN ANY GIVEN MOMENT INTO A SMALL CINEMA JUST BY TURNING THE SMALL, LIGHT METAL STRUCTURED SOFAS TOWARD THE BIG GLASS WALL AND UNROLLING THE SCREEN FOR THE PROJECTOR.


As an artistic object between the glass walls you can find a metal tree. It´s made of rusted and non-rusted metal sheets. The basic function of it is the subtle separation of the living room from the bedroom, as a visual barrier, though it still lets the light pass. The basic concept was to insinuate the nature, but in a way that it makes you understand that the exterior of the space, due to its function, became the interior.

LIGHTENED METAL TREE IN THE EXTERIOR


3 MATERIALS

1.FORJADO HORMIGÓN The useDE of the materials has complete consistency with 2.FORJADO PARA SUJECIÓN 3.PERFIL “U” METÁLICO the rest of the project due to its reflections on the 4.VIDRIO DE LA BARANDILLA 5.SILICONA interior-exterior. The four basic materials are concrete, 6.PERFIL “T” METÁLICO 7.PIEZA METÁLICA; 30 X 323CM wood, 8.MORTERO metal DE RELLENOand glass. 9.PIEZA DEL CERRAMIENTO DE LA PUERTA; METÁLICO 10.MANETA DE LA PUERTA 11.VIDRIO 12.PLACAS DE PARQUET 13.AISLAMIENTO ACÚSTICO 14.MADERA DE SUJECIÓN DEL PARQUET 15.PIEZAS DE SUJECIÓN DE “PAREDES” DE CRISTAL 16.PERFIL “U” METÁLICO 17.ÁRBOL DE CHAPAS METÁLICAS

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SCH-PROJECTS

INTERIORISTA

TÍTULO DEL PROYECTO

EXPLICACIÓN DEL PROYECTO

Schmied Andi

LA CASA TRANSVIVIBLE

PISO EN PLANTA ALTA, CON VISTAS A PARQUE EN ENTORNO URBANO

1.concrete forged 2.concrete fixing points 3.metal U- profile 4.glass handrail 5.silicone 6.metal T-profile 7.metalic piece; 30x323cms 8.mortar 9.metal closing system 10.door handle 11.glass 12.parquet-floor 13.acoustic isolation 14.parquet-floor fixing wood 15.glass“walls”fixing piece

TÍTULO DEL PLANO

ALZADO SECCIONADO DE DETALLE CONSTRUCTIVO

ESCALA

1/10

PLANO Nº

12


israel sucks

If one spends a half year somewhere, one just can’t go away as if nothing happened. After six months in Tel Aviv on my last week I photographed all those friends, acquaintances, street figures that i thought I would miss from my everyday life. The project brings up questions of the nostalgia, of the end and of remembering.


ISRAEL SUCKS IS A PHOTOGRAPHIC AND EDITORIAL PROJECT

BOOKLET

Israel

PROYECTOS PERSONALES


Eme3 is an annual architecture festival (www.eme3.org) held in Barcelona. Our task was to design the bar for the fesitval. This year’s topic was the “collapse,� the ecological problems that construction can cause in the world. According to this, we had to design two types of bars, with two different budgets. The common thing in proposals is that the bar had to contain three maritime containers, and had to have the same concept. Our concept was based on the contrast. We have made in all three cases calmed bars, reflecting the fact that we can ease ecological problems, considering the cyclical way the world works.


a bar for 路eme3路 arquitecture festival a design for the temporal bar for an arquitecture festival held in Barcelona, 2009


In the second proposal, we took out the wood parquet, as it was a high-cost element. We have put pallets as it is easier to transport and you don´t have to cut it to size. This way, each client could make his or her own space. We still maintained the water, as a calming element, and as an element that reflects the projection, giving it even more importance. we have also made a third - most economic - proposal, we took out the water, and we just played with the movement of the seating elements, of the pallets. The video projection is applied on all the installations. We have also focused on the transportability of the bar. We had the exact amount of the pallets to be able to put it in of the two containers, so this way we could reduce transport costs.


We have made a video projection in order to achieve this, which gives us the basis to have small graphic elements - as the menu or the advertisements - of the bar. The first option was the one with the largest budget, using the water as a symbol of nature and of peace, but at the same time also a symbol of movement and of the constantly changing and moving system.

VIDEO PROJECTION GAVE THE VISUALS FOR ALL THE GRAPHIC IDENTITY

FLYER

MENU OF THE BAR DAY/NIGHT


Tel-Aviv Grannies photoserial a photoserial & a book of the elderly of Israels cultural capital


9AM · RAMAT- AVIV SHOPPING CENTER

Israel was formed as a state by the United Nations in 1948. It was inhabited by early Jewish settlers and a massive inflow of people – both young and old – mainly from Europe and the Middle East. Those young people are now the oldest part of the population and only 10% of them were born on the land where the State of Israel stands today. Most of these people, because of their the historical era they were living in, had very particular lives. Their youth was not all about being carefree, their adulthood was about continuous wars and getting used to coexistence. They speak the common language – Hebrew– with different accent and it´s still a deep part of their identity that although they are Israelis, actually they are quarter- German, quarter -Yemeni, quarter- Slovak or quarter-Polish. The “Tel Aviv Grannies” photo serial shows this elderly part of the Israeli society. During a six-month stay in Israel, I decided to see these early settlers for myself and find out how they go about their everday lives. I walked the streets, I visited the beaches, I joined them in their play and sports activities to capture them on film. I didn´t want to embellish anything. My photos show the external aspects of aging: both body and face. But it is the harshness and cheerfulness that these faces show the moment they were captured.

BUS STOP · RAMAT-AVIV GIMEL

PILATIS CLASS

The entire serial is made with analog cameras and the photos have become part of a book.


TEL-AVIV GRANNIES is a book devided by 5 chapters; glamour beach event for the organization of people who lost their sons in military actions activities street The division lets me show different realities of the israeli elderly.


BECAUSE OF THE HISTORICAL ERA THEY WERE LIVING IN, MOST OF THESE PEOPLE HAD VERY PARTICULAR LIVES


I WALKED THE STREETS, I VISITED THE BEACHES, I JOINED THEM IN THEIR PLAY AND SPORT ACTIVITIES TO CAPTURE THEM ON FILM

70


路 BEACH 路 & CHEERFULLNESS


the art box library design for a public library in Tel-Aviv, Israel

The task was to design a library in the poorest neighbourhood of Tel-Aviv, in Neve Shanan. The building that we had to reform used to be a cinema but already 20 years ago it is not in function. Historically Neve Shanan used to be a central area, with the central bus station, and without being known as a dangerous part of the city. But lately it has changed in this aspect. The population of the area is a mix of nationalities, but what is common among them is that they arrived in Israel not very long ago, hoping to find a better life. Many of the inhabitants of the neighborhood don’t understand Hebrew, which means that they can’t benefit by the culture and have little access to information. After a short time we also could see, that the way of living is also really different from other parts of Tel Aviv. The life in Neve Shanan starts when the night enters, and finishes with the first light of the sun. This aspect during the day creates an atmosphere of indifference, of waiting for something to happen.


<< CONTINUITY

On the other hand, due to the new central bus station’s location, there is lots of activity during the day, but the so much by the inhabitants of the neighborhood. This creates a strong feeling of contrast, in the way Neve Shanan is, in the way we can perceive it. There is a strong sense of contrast between the nights and the days, of the passing of quickly-moving people versus the calmness and slowness of the locals. Finally after a long analysis of the neighbourhood I took three determinant concepts for the design of the library: continuity, transparency and contrast. After making conceptual models to represent formally the concepts I started to design the library itself.

THE NATURALITY OF THE TRANSFORMATION OF ONE EXTREME TO THE OTHER

CONTINUITY · THE NATURALNESS OF THE TRANSFORMATION OF ONE EXTREME TO THE OTHER

TRANSPARENCY · THE INVISIBLE, BUT EXISTING BORDER BETWEEN TEL AVIV AND TACHANA MERKAZIT.

THE ORIGINAL BUILDING THAT USED TO BE A PORN CINEMA

CONTRAST · ALTHOUGH WE CANNOT SEE IT, IT´S THERE IN THE MINDS. BETWEEN THE DAY AND THE NIGHT, BETWEEN THE PURPOSES OF THE PEOPLE, BETWEEN THE REST OF THE CITY AND THE NEIGHBORHOOD

CONTINUITY, TRANSPARENCY AND CONTRAST; CONCEPTS THAT DETERMINED THE DESIGN

The stairs that are going from the entrance floor to the first floor are the first step in getting to the box, but they are not yet the final step. These stairs are heavy (concrete), representing their closeness to the ground and strengthening the feeling of the floating box. The stairs that are going up from the first floor to the box are just the opposite. They are light, and almost floating; made of steel.

SECTION B · YOU CAN SEE THE READING HALL, THE CAFETERIA AND THE BOOK FLOORS


The contrast in the library is based on the light. The box, as a hanging object is one of the important sources of light. The other source of light is the 50-centimeter-wide holes in the ceiling that create a special light effect on the exhibited art objects, and on the wall in front of it. These holes, together with the one-meter-wide hole of the box, with the movement of the earth creates an always dynamic space.

FRONT SECTION

INNER SECTION A 路 YOU CAN SEE THE LIGHT ENTRANCES

<< sketches


LIGHT ENTRANCES ON THE ROOF CONVERT THE BOX TO BE A FLOATING LAMP

HOW THE LIGHT CHANGES ON THE WALL DURING THE DAY

ON THE ROOF PLANS YOU CAN SEE THE HOLES THAT GIVES THE LIGHT IN THE SPACE. ONE HOLE ON THA BOX, AND TWO ON THE SIDES TO GIVE LIGHT TO THE EXHIBITON


The library also has a cafeteria. The special thing in it is the location of the place. It´s inside the box, located on the side that has visual interaction with the street.

THE CAFETERIA IS LOCATED ON THE PART OF THE BOX THAT IS VISIBLE FROM THE STREET


The box as a floating object, needed a serious metal structure. On one hand, the use of IPNs, and metal tubes around the box, and on the other hand, the elevator itself and its horizontal continuity are carrying all the weight.

HEAVY METAL STRUCTURE

2nd floor, the box, where you can read, from where you see the exhibition and the coffee place

13 METERS SOFA

1st floor, the box, where you have the books, a reading hall and an access to the elevator

READING TABLES

ground floor, where you have the acces to the library, the information desk, books, computers and the restrooms

FRONT VIEW


This project is based on three famous five stars Hotels of Barcelona, a city where tourism is one the most important parts of the economy, that all were built before the 1980s. These institutions used to be the symbols of luxury and splendor. Even today, when you mention the name of these hotels to some locals their eyes are filled with desire and recognition, though both the architecture, the service and the mentality brings back a different era and speaks of decadence. Hotel Princesa SofĂ­a, Hotel Rey Juan Carlos I, Hilton Diagonal, Novotel, Hilton Diagonal Mar

barcelona ***** photographic project of three old luxury hotels of Barcelona


WHAT USED TO BE SPLENDOR, TODAY IS DECADENCE


the frozen music Ryoji Ikeda 路 Per-se in this abstract project a music piece is converted into space and reconverted into visuals


FRAGMENTS OF THE VIDEO

· FROM MUSIC TO SPACE · · FROM SPACE TO A MUSICAL VIDEO ·

However, the music of Ryoji Ikeda might sound as something that is built up randomly, it has the most defined logic. The only difference he has with many musicians is that his mind works in a really different way that makes his logic unique. The song “Per-se” gave the inspiration to make an abstract public square. After the model, I made a video where the music goes together with the images of the square to feel and see together the harmony of the logic of the visuals and the sound. You can check the video here: http://www.youtube.com/watch?v=eQ5m1tqn_VQ


Most cities has their emblematic buildings, that can go on postcards, book covers and are on the must-lists of all tourists. Tel Aviv is not such a city. Although the city, because of its important Bauhaus architecture is also called as the white city, the more modern and less impressive architecture defines Tel Avivâ&#x20AC;&#x2122;s landscape. On the other hand, there are some permanent features that are an integral part of the cityscape. For example, Tel Avivâ&#x20AC;&#x2122;s two airports are located in such a place that all the flight are passing by the center of the city, really close to the ground. According to many, to determine if someone comes from Jerusalem or Tel Aviv, you should just check if they look up when an airplane passes by. The photo serial works as a tourist guide. The pictures are taken in important touristic spots of the city and on all of them there is an airplane. You also can see the natural and neutral reactions of the people concerning to the flying objects.


Tel-Aviv Airspace a touristic photoserial & a book of Tel-Aviv with an airplane on each picture


PLAN

Be Grannie fashion show for the elderly

Be Grannie is a reform project of a place that is owned by the Municipality of Barcelona which wanted to create a center of elderly. The problem I wanted to solve is how all the social roles have been changing in the past decade: fewer women are now at home, men are not alone in supporting the family, children are no longer so dependent on their parents. But the role of the elderly - at least in Spain â&#x20AC;&#x201C; is still more traditional. They are still the grannies who make the cookies, who take care of the grandchildren, who are wise because they have lived a long life but they are not so much part of the modernities of 21st-century life. But in many countries, being old is no longer a stage of life that is all about nostalgia. As life expectancy has grown dramatically in the past decades, post-retirement has become a more active and vibrant period. The project Be Grannie is a place for fashion shows for this age group to help create more self-awareness and individual values. As a visitor enters the center, the runway serves as a symbolic object of activity and energy. One can feel the adrenaline. All the space is surrounded by the runway, and in the middle you can find the audience.

DETAIL WC

DETAILS OF THE RUNWAY & THE FLOOR HEATING

DETAILS OF THE CEILING AND OF THE SUBJECTION OF THE CURTAINS


ESPACI *

el diseñ * del sofá

7.INSTALACIONES DE FONTANERÍA

Sofá inyectada de metacriláto transparente con una estructura de tubo de hierro extruído de 40mm, cogiendo la forma orgánica del mueble cada 1000mm. un tubo colocado a dirección longitudinal, que esta juntado a los transversales con soldadura. Para la comodidad del usuario se colocan dos sofás, uno de 9,5 m y otro de 8 m de longitud. Con esto la capacidad del local de gente sentada es de 54 personas.

6.VIDRIERA

6.1 Vidrio de seguridad de 30 mm con una camara de aire incluído, relleno de ventanales exteriores 6.2 Colocación del pavimento Plancha de Lino Art (0.25 cm de espesor total y un peso de 2.9 g/m2). Tratado con una capa de protección de alta calidad LXP que facilita la limpieza y el pavimento. Se suministra en planchas que miden 200cm de ancho y entre 20 y 31m de largo. Distribuidor: Armstrong) en todo el superficie de la pasarela

TAMAÑO / mm

CANTIDAD

2360 x 3410 mm

ud 1

3400 x 1200 mm

ud 1

2670 x 2340 mm

ud 1

7.1 Instalación de fontanería en aseo público (4,5 m2 y 2,4 m2) agua fría y caliente en dos lavabos y fría con fluxores en dos inodoros; tuberías de suministro en cobre y evacuación en PVC; incluidas las llaves de paso.

14 12

DESIGN OF THE SOFA

ON THE RUNWAY ONE CAN FEEL THE ADRENALINE metacriláto de 10 mm

34

LONGITUDINAL SECTIONS

tubo de hiero extruído de 40 mm

TRANSVERSAL SECTIONS


ON THIS PHOTO I WANTED TO PLAY WITH THE CONCEPT OF REALITY: NON- REALITY, HOW A FRAME DIVIDES DIFFERENT CONCEPTS AND HOW IT CHANGES THE WAY WE PERCEIVE WHAT IS INSIDE AND OUTSIDE.

fake identities

photoserial and editorial work of the infinite possible identities we can have in the XXI.Century


ON THIS PICTURE I WANTED TO PLAY WITH ICONS OF POP CULTURE.

Fake identities is a photography serial that reflects on the nature of the XXI. Century man. We can define and redefine ourselves in any given moment, or as Lipovetsky has said: “We have an a´la carte identity.” Before a profession and a gender we had been defined for life, nowadays our self definition is individual and modifiable.


ON THIS THIRD PICTURE I WANTED TO PLAY WITH THE IDENTITY ITSELF, WITH THE FEARS AND THE SELF-IMAGE.


IN THE XXI. CENTURY “WE HAVE AN À LA CARTE IDENTITY”


Chachi Cheiw the adventures of the Cheiw Family


Cheiw is a spanish chewing gum company that used to be known in the 60´s. In 2011 the company will get back to the market with 5 new tastes - spicy, sweet, salty, bitter, acid - so the task was to design a campaign for the coming back. I made the campaing with Monica Molins. Our naming is “Chachi Cheiw”. Chachi is a spanish expression for “cool” that was already decadent in the 80´s. We created the family Cheiw, and for all of its members we gave a taste and a small story that happened to them after trying the chewing gum. Since the company have put new savors on the market we played with the idea of bizarre, weird, kitsch, how the tastes are. The main slogan of the campaign is “Tastes that other doesn´t have”.


HOW THE LIGHT CHANGES ON THE WALL DURING THE DAY

ART DIRECTION & PHOTOGRAPHY


smelling types how can you express the smell of a typeface?

The images donâ&#x20AC;&#x2122;t smell â&#x20AC;&#x201C; at least until you are shown something that has an evident relation with a recognizable odor. And if images can smell, so can typography.


<< SKETCHES

OPENING >> OPENING >> OPENING OPENING >> >>

The Menifa Mnorah (hand- fan lamp in Hebrew) is a small lamp that at the same time can be a holder. It is based on the concept of the coexistence of the nature with human creations and of the transformation of traditional objects to our days. The hand-fan is already coming from the ancient Egyptians, and still is a useful object against heath and a symbol of certain dances, of femininity.


the hand-fan lamp A night lamp, a holder that you can adjust to you mood


The fan lamp is an object that you can adjust to your mood. You can change its colors -you even can leave it without colors- change the order, change the shapes of it. The way of assembly and replace is also easy. You just take out the screw, put the new colors and put it back. Matter of 30 seconds.

<< << ASSEMBLY ASSEMBLY AND AND REPLACE REPLACE

THE WAY YOU GET THE PIECES

ASSEMBLY AND REPLACE


ADJUST THE COLORS TO YOUR MOOD OR LEAVE IT WITHOUT


Hi, Im Andi