93% of social media winners are what we call act marketing: doing something, not just saying

Social runs on real-life actions. The online and offline are intertwined. 93% of Cannes Lions winner with social at the core, are built on actions – something done, built, created. The numbers have gone way up from 55% in 2016, when we started this particular analysis. With the rise of the metaverse the experiences can of course be online-only, too. The key thing in what we like to call Act Marketing is that you create something that can then be experienced by the audience. This is the fuel that keeps your buzz going.