PITCHMAN

Description of the role: A Pitchman gets its followers over the moon with offerings and competitions or other kind of promotions. Usually a Pitchman has the opportunity to give away something people really want such as trips, or to offer discounts on everyday necessities people feel reluctant paying for, such as gas or toilet paper. A Pitchman is a brand that can make its followers go to great lengths to get the compensation it offers and it should always try to make the

Burger King - Burger Glitch

Does it seem like all the brands out there are making gaming campaigns? Well, it might be true, but this one is different. Burger King jumped into the gaming world by making fun of the glitches in the games and even brought the glitches to the real world. They created glitches in perfectly working apps but also in their billboards, menu boards, and even in their products such as the iconic Whopper burger.

most of this positive kind of madness of its followers.

Motivators for followers: Getting monetary and non-monetary compensation

Stereotype of a Pitchman brand: A low-involvement brand, that you need more than want. Like detergent or electricity. Or a brand that can offer exceptional prizes.

Burger King created a fully playable glitch restaurant in the Metaverse, they also encouraged players to look for glitches in their games and offered promotion codes for glitches shared on Twitter. Buzz created around the campaign resulted in an 11% rise in the target group, 144 million impressions as well as 60 000 sales in glitch coupons, they also made a download record during the campaign. Not your typical coupon campaign, no way.