be
M i l k •Z h
want to
i qi n
g H e • P
a
gr
e
a td e
si gn e
VA • 2018 – 2 f olio • S
s De 9• 01
r and
ort
ig
n
•
So
ph
bo
te
o
ar
di ng .I
br ok
llar y co em
•
Po
rtf
olio
bone. I w ish I
e ta
p hy • H a n d l et te
w ild •H
• ual Literac y
象
Ty
su st
hhinthe e•@
mm
gH
Ib la ro e ke m n o y collar b
大
phi
ra
外 野
在
in
er
芷 晴 #
g
t
g
何
n hi
•
ra
po
cy • Z h
rin h e w
ild
lle
@h
iq
r.
Bl
ue
,
a • Vis i ter u al L
H
e
we r
Zh
c Design
i
n qi
g
•L et t er
press
Zhiqing He
暨
fF
in
e
A
r
学 大 南
院 （ S
文
视
学 术
纽
艺
觉 读于
这 ，但 生 不
。我 是
ra
G i
on
和
M
对
ot
IND
重的 是严
不能
我 阻止
字
成为
I LLU
PHO T
感兴
AF TE
。 指教
PREM I
别 体特
多 多 请 c，
i
还
并
of
E SIG
S TR
ATO
OS H
RE
FF
ER EP
N
R
OP
EC T
80
S
%
在 现
体
我 生。
ph
2018 至
目前 就
考
的学
ool
B
e
系 计
ch （S 学院
•
qing H
艺术
辑
• Zhi
202 1
美国
纽约
视
设计
广播
电
约
视
视
新
觉
闻
艺
术
学
he ac •B
r ts lA ua
V is
l of
视
it y
nce
201 8
hoo
• Sc
影
rs
Scie
2014 至
剪
ve
t ing
nce
剪
ni
c as
er ie
粗
nU
ad
n E xp
辑
木
ina
Bro
Ed u c a t i o
助 剪
•J
on
艺 是
字
脚本 ；协
or
isi
攻 后主 以 望 我希 趣，
觉
设 二
管 ，尽 师
分镜
广州 空 山 草
di t
l ev
设
视
我
制作
•E
负 片，
的
不
) r ts
参与
nce
公 限
优秀 一名
计
我
lA
学士
r ie
有
爱
。虽 者 好
然
xpe
RO
品 制
A
一
ch
l oo
V of
ng E
学士
艺术
a isu
Wor ki
化
al
是 )， r ts
大 名
院
t
短
乳
su
读
约
科
d dic
辑
Vi
就
美
纽
科
本
学
lo
ro
本
文学
i lk A
，剪 频
前 目 我
于
国
m
e•
in
•M
e •T / 03 r ts 生） 2018 fA 习 至 ro 6 0 lo 17/ he （实 助剧 组 拍 摄 0 ac 素材；协 2 理 视频 助 乐和 司 理音 师 责整
• ts
D
i es
gn
•
So
o ph
or
iq Zh
e gH
60
%
70 % 40%
6 0%
VISUAL DIARY
Visual Diary 1.75 × 2 in
8
Typeface Instructed by David Frankel
Typography Geometric modular typeface
This project is to design my own type face. After doing extensive research, I was inspired by the logo of Museum of Arts and Design. The logo, MAD, is created based on simple geometric shapes.
NASA
TYPEFACE
20
VISUAL DIARY
Visual Diary 1.75 × 2 in
23
Letterpress Instructed by Douglas Riccardi
Letterpress
Eventhough Letterpress is so laborious, I found it quite interesting to fill all the furnitures into the press, like playing with Lego.
Experiment with shapes, composition and colors with particular letter forms. I used F, E, B.
LETTERPRESS
28
LETTERPRESS
American Voting Poster 15 × 20 in
29
LETTERPRESS
My Year 2018 This is the final project for letterpress workshop. 2018 means a lot to me, so I decided to make a series of posters to record memorable things happened in 2018.
32
Letterpress print January & Feburary 13 Ă— 10 in
Letterpress print March & July 13 Ă— 10 in
Letterpress print August & September 13 Ă— 10 in
Letterpress print D ecember 13 Ă— 10 in
誤 錯
誤
100 WAYS TO SAY WRONG Instructed by Frank Young
This project is to make a book about wrong. There is a lot of ways to say wrong. The language of saying wrong is different, the conditions of saying wrong is different, the emotion of saying wrong is different, etc.
100 WAYS TO SAY WRONG
When I think of wrong, the first thing pops up in my head is right. So I explore many ways to say wrong combined with right.
44
100 WASYS TO SAY WRONG
It’s really hard to define whether it’s wrong or right on the same situation. So, if the relationship between right and wrong can be represent by mathematical equations, I think that would be much easier for us to understand.
45
100 WAYS TO SAY WRONG
The upper left image is a Chinese way to say wrong. And I deconstructed the Chinese character to represent annoying when saying wrong. The image below is how I deconstructed the character.
I used different language and distorted type to represent different ways to express wrong in the following pages.
46
100 WASYS TO SAY WRONG
Feeling annoyed when saying wrong
47
100 WASYS TO SAY WRONG
I used color to represent chagrin when saying wrong.
49
100 WAYS TO SAY WRONG
Feeling confused when saying wrong
52
100 WASYS TO SAY WRONG
53
VISUAL DIARY
Visual Diary 1.75 × 2 in
58
Bookcover Instructed by David Frankel
Hand drawn typeface for The Girl with the Dragon Tattoo
This project is book cover series project. My goal is to design three book covers for a trilogy. I chose one of my favorite novels The Girl with Dragon tattoo to redesign its book cover.
THE GIRL WITH THE
BOOKCOVER
Handdrawn letterforms for bookcover series project
62
BOOKCOVER
63
BOOKCOVER
—Chicago Tribune
“A whip-smart heroine and a hunky guy who needs her help? This sexy, addictive thriller is everything you never knew you could get from a crime novel.” —Glamour
“Mesmerizing... Imagine the movies of Ingmar Bergman crossed with Thomas Harris's novel The Silence of the Lambs.”
“Wildly suspenseful... an intelligent, ingeniously plotted, utterly engrossing thriller.” —The Washington Post
THE GIRL WITH THE
STIEG LARSSON
—USA Today
THE GIRL WITH THE DRAGON TATTOO
“Unique and fascinating... It's like a blast of cold, fresh air to read The Girl With the Dragon Tattoo.”
STEIG LARSSON
Bookcover for The Girl with the Dragon Tattoo 8.5 × 11 in
65
BOOKCOVER —Chicago Tribune
“A whip-smart heroine and a hunky guy who needs her help? This sexy, addictive thriller is everything you never knew you could get from a crime novel.” —Glamour
“Mesmerizing... Imagine the movies of Ingmar Bergman crossed with Thomas Harris's novel The Silence of the Lambs.”
“Wildly suspenseful... an intelligent, ingeniously plotted, utterly engrossing thriller.” —The Washington Post
THE GIRL WHO
STIEG LARSSON
—USA Today
THE GIRL WITH THE DRAGON TATTOO
“Unique and fascinating... It's like a blast of cold, fresh air to read The Girl With the Dragon Tattoo.”
Bookcover for The Girl Who Played with Fire 8.5 × 11 in
66
STEIG LARSSON
THE GIRL WHO
BOOKCOVER
Custom typeface for the back cover of The Girl Who Played with Fire 5.5 × 8.5 in
69
THE GIRL WHO
BOOKCOVER
Custom typeface for the front and back cover of The Girl Who Kicked the Hornet’s Nest 5.5 × 8.5 in
71
BOOKCOVER
Bookcover for The Girl Who Played with Fire 8.5 × 11 in
72
—Glamour
“Unique and fascinating... It's like a blast of cold, fresh air to read The Girl With the Dragon Tattoo.” —Chicago Tribune
“Mesmerizing... Imagine the movies of Ingmar Bergman crossed with Thomas Harris's novel The Silence of the Lambs.”
“Wildly suspenseful... an intelligent, ingeniously plotted, utterly engrossing thriller.” —The Washington Post
STIEG LARSSON
—USA Today
THE GIRL WITH THE DRAGON TATTOO
“A whip-smart heroine and a hunky guy who needs her help? This sexy, addictive thriller is everything you never knew you could get from a crime novel.”
THE GIRL WHO
STEIG STEIG LARSSON LARSSON
VISUAL DIARY
Visual Diary 1.75 × 2 in
74
Music Concert Posters Instructed by David Frankel
Handlettering Hand drawn typeface
This two-week project is to make music concert posters. I choose my favourite band, Paramore, and my favourite singer, Maggie Rogers, as the theme of my concert posters.
MUSIC CONCERT POSTERS
Handlettering for Paramore’s concert poster Posca Marker Black 8mm
78
MUSIC CONCERT POSTERS
Handlettering for Maggie Rogers’ concert poster Posca Marker Blue 5mm
79
MUSIC CONCERT POSTERS
Maggie Rogers’ Concert Poster 18 × 24 in
80
MUSIC CONCERT POSTERS
81
MUSIC CONCERT POSTERS
82
MUSIC CONCERT POSTERS
Paramore’s Concert Poster 18” × 24”
83
DRAWING
Draw three portraits using hatching Pen and marker 8 Ă— 10 in
84
no.8 bookstore Instructed by Laina Leckie
Logo, Branding design
This is a branding project I did in computer studio class. No.8 bookstore is a graphic designers’ bookstore I made up.
NO.8 BOOKSTORE
No.8 is a bookstore focus on graphic design field. It has a wide range of books focus on graphic design field and related books that are useful for graphic designers. My target audience is graphic designer.
I want my bookstore to represent creativity of designer. So I choose orange to convey passion and creativity, navy blue to represent professionalism.
90
Notebook 6 × 9 in
Book cover 5 × 5 in
Book cover 5 × 5 in
CD package for no.8 bookstore
Shopping bag
NO.8 BOOKSTORE
97
Film Festival Posters Instucted by David Frankel
Distorting typeface
This two-week project is to make film festival posters. I choose New York Film Festival as the theme of my film festival posters.
One of the patterns I did when I tried to use type to represent seats in the movie theatre.
FILM FESTIVAL POSTERS
New York Film Festival The rolling film 18 × 24 in
102
FILM FESTIVAL POSTERS
103
VISUAL DIARY
Visual Diary 1.75 × 2 in
106
TYPE POSTER SERIES Instructed by Frank Young
Basic Graphic Design
This is type poster series in Basic Graphic Design class to explore the composition and type. Each week I need to do 30 variations of the poster on the left. Each week has different limitations. There would be fewer and fewer limitations each week.
First week’s limitation is that you can only change the compositon of the type.
TYPE POSTER SERIES
112
TYPE POSTER SERIES
119
VISUAL DIARY
Visual Diary 1.75 × 2 in
129
In
u s tr
c te
d avi D y db
ic K •
g kin
Brand
r se C Ho
r se • g Ho
ty
in Kick
i Id e nt
• kel n a Fr
se
of fee Kicking Ho r se
e • Br
•B ran d
cking Hors
Id e
and Id
en t i ty •
tr
king Ho r
y
• B ran d
it nt ns •I
Ins
David F y b ed uc t
tr u
c te
db yD av id
Fr an
•I
ns
tr u
c te
d avi yD db
l• nke Fra
Kick
nd ra
a n k el •
Kicking Hors e•
uc ted by David Fr Ins tr
Brand
ty •
or s e •
ti en Id
ing H
B
Bran
K
d I d e nt i t y
ic k in g
H
• or se
s or
e•
ing H Kick
Frankel •
•I
ns t ru
c te
d b yD a v id
Fr a nk e
ti t y • K Iden nd Bra
i
BRAND IDENTITY
This is their current logo. It’s very ordinary and it wants to convey that kicking horse is a high-end coffee company. And this kind of logos is everywhere, and fails to catch people’s eyes.
The name of kicking horse, is actually originated from a folklore in Rocky Moutain. The folklore is about a explorer who was kicked in the head by a horse. His campanions thought him nearly dead, but he was somehow revived by a kick-ass cup of coffee.
132
BRAND IDENTITY
I found the folklore is quite interesting and decide that the new brand idenity of kicking horse should be reflect a sense of humor. I want the new identity to convey a sense of playfulness and vigour. So I choose a color pallete that is vivid and energetic.
I also get the inspiration from the overlook view of a cup and plate, so all my design is based on this combination of two simple circles.
133
BRAND IDENTITY
New logo for kicking horse coffee 134
BRAND IDENTITY
ASS
E
WAK
E UP
FEE
U O R Y C Y OF O JN
K C AND KI
Cup mat 6 × 6 in 135
BRAND IDENTITY W ak e
up
&
K k ic
s• as nic ga Or
Phone: 9178678839 Email: hhinthewild@kc.com
136
Curious rade • Fairt
Manager
e• offe •C
Zhiqing He
BRAND IDENTITY
Business Card front & back 2 × 3.5 in
137
Ge og
nesia, odo n I : hy p ra
A ro ma
:S we
et
dr
ie d
fru i
t, t o a
ste
Coffee
Central &
e Cup
A
oc
ol
ate
ma
lt
ica er m
n ed coco
So uth
u t,
d an
ch
BRAND IDENTITY
Coffee Cup front & back
140
BRAND IDENTITY
entral & South hy: C Am rap eri g o ca Ge
side 142
ga
r
A
ro m
a:
R ip
eb
e r ri e
s , ri c h n o u g a t
,b
n ro w
su
front
BRAND IDENTITY
e•S Awak Wild •
HOLA
• ted piri
This blend knows how to dish up a warm welcome. It’s a hot, tropical storm, sailing in off the sea. It’s a high-five, a hug, and a good swift kick to the conventional, all at once. Hullo good mornings! Bring on the dawn!
icy Ju g: tin Tas d re
f
ru it
side
ac id i
ty pa ire d
wit ha
crea my h oney body
back 143
BRAND IDENTITY
Coffee front & 144
BRAND IDENTITY
e Bag & back 145
W
A
K E
&
U P
&
W
U P
A K E
U P
& K K I C
A S
S
W
A
K E
Mu 72 ×
&
A
S
S
A
K E
U P
&
K K I C
A
S
S
K I C K
W
&
K K I C
ural 30 in
A
S
S
o Coffe •F od • Tea
•Food • Te Coffe a
ffee close to the roa r Co Ou st
ffee next to the be r Co st Ou
MENU
WAKE UP AND KICK ASS
COFFEE 4oz
BREWED COFFEE
8oz
12oz
16oz
2.00
2.25
2.50
3.25
3.50
2.50
2.50
4.25
4.75
4.50
5.00
Fresh roasted, fresh brewed
ESPRESSO
2.50
A double shot of Cliff Hanger Espresso
MACCHIATO
3.25
A traditional 4oz drink. A double shot of Cliff Hanger Espresso topped with 1oz of velvety steamed milk
CON PANNA
3.25
A traditional 4oz drink. A double shot of Cliff Hanger Espresso topped with fresh whipping cream
RED EYE Fresh brewed coffee topped with a double shot of Cliff Hanger Espresso
CANADIANO
2.50
2.50
Hot water topped with a double shot of Cliff Hanger Espresso
CAPPUCCINO
3.50
Topped with velvety steamed milk
LATTE A double shot of Cliff Hanger Espresso topped with velvety steamed milk
MOCHA A double shot of Cliff Hanger Espresso, chocolate syrup and cocoa powder topped with velvety steamed milk
KICK ASS KOOLER Cold Brew concentrate blended with milk, ice and syrup
5.00
BRAND IDENTITY
Cold Brew Can 150
COLD BREW
SMART ASS
COLD BREW
SMART ASS
SMART ASSÂŽ COLD BREW Wake up and wise up! There's no joke here. This is just a brilliant, chocolaty concoction for the smart-thinking, deep-drinking,always-look-on-the-bright-side crowd. Cold brew is good for the drive, for the night, for the afternoon and yeah, you betcha it's good in the morning! It's perfect for beating the heat, for taking the test, playing the game.
VNAS
Vans Tee Contest 8.5 × 11 in
152
Button Envelope Instructed by Richard Wilde
This project is to redesign a button envelope to express psychological, physical, personal and emotional characteristic that are inherent to our nature. So I choose Personality types as my topic to redesign the button envelope.
BUTTON ENVELOPE
Personality Type: The Executive (ENTJ) Assertive and outspoken, they are driven to lead 156
BUTTON ENVELOPE
Personality Type: The Performer (ESFP) People-oriented, to be the center of attention in social situations 157
BUTTON ENVELOPE
Personality Type: The Doer (ESTP) Living in the here-and-now, they are risk-takers 158
BUTTON ENVELOPE
Personality Type: The Nurturer (ISFJ) Rich inner world of observations about people
Personality Type: The Artist (ISFP) Flexible and open-minded
Personality Type: The Protector (INFJ) Tend to stick to things until they finish
Personality Type: The Guardian (ESTJ) Especially capable in organizing and running activities
159
Circle, Square & Triangle Instructed by Richard Wilde
Visual Literacy
This project is using 18 geometric shapes as the focal point of each design, to create image by adding other elements while maintaining the integrity of the given mark.
CIRCLE, SQUARE & TRIANGLE
Circle, Square & Triangle Sharpie marker 16 × 24 in
163
us
bo
ar
d
Po
rtf
olio
• 2018
–2 01
gr a
Des
ign y •T
th
is
.
•C
y
ur
Ty
vo
m
fa
to
w
us
, y ello
e
ng
ge
i te
color s a
blu
ks
re
loo
lik
eri
an
y • H andlet t
po
er cov the ern of
ph
or
hic pat t
e,
rap
the
lu
e
eo
nd
D
ha
rg
l e t te
•
in
go
He
d
is
o
go
. Fr a ring. I w ant t ob e
ng
she
Zhiqi
hy
ng • V i s u
aw i
r •B •D ran ding • ackagi n g P
ce
fa
•G
a
te
pe
e
at sk e
l of Visu al A rts •
ov oo
Il
.
•S ch
9
ill
w
M
ild @ hhinthew
t way
gn
si
nd, I love my girlfrie
st
s ’
llow e, ye
rang and o
e.
at k ing m ilk , th
s
it ’ n
a
ha
ng lo
t
aid t ha t a g r e a
s nk e r e r. I k n o w
tt dle
Iw
is
h I wer