HE LLO. HECTOR GONZALEZ GRAPHIC DESIGNER hgonzalezdesign@gmail.com (773) 678 4692
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CBRE
ILLUSTRATION AND DESIGN While working with CBRE, I’ve have created multiple sections in the Offering Memorandums, they are both art of design and the technical application. Although each book has somewhat consistent content, the layouts and presentation are constantly growing. In addition, I utilize illustrations and infographics to turn dense, technical copy into digestible and interesting information. Every OM is an opportunity to improve craft, hone my layout skills, and ensure that every detail has been maintained throughout dozens of revisions and content changes.
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JANESVILLE
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94
KENOSHA
43 12
WISCONSIN ILLINOIS
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ROCKFORD
2323 Ravine Way
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LAKE MICHIGAN
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39
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O’HARE INTERNATIONAL AIRPORT
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CHICAGO
355 BATAVIA
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EVANSTON
88
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MIDWAY INTERNATIONAL AIRPORT
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355 80
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INDIANA
DEKALB
294
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ILLINOIS
ELGIN
90
GARY
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Livity Chicago
BRANDING AND IDENTITY Livity Chicago is a Yoga studio in Chicago, IL in which I was lead designer for a period of time. I helped develop the elegant and artistic feel of the brand as well as some brand assets; Logo, triangle pattern, and business card. The triangle pattern is used as a wrap on the window exterior of the building and on the website.
FINAL LOGO
R1
Founder | |847.849.6966 847.849.6966 Founder
Founder | |847.849.6966 847.849.6966 Founder
newway wayof ofliving livingin inthe thenew newworld world new
COREY KEL L Ycorey@livitychicago.com corey@livitychicago.com COREY KEL L Y
Founder Founder 847.849.6966 847.849.6966 corey@livitychicago.com 2047N.N.Milwaukee MilwaukeeAvenue AvenueChicago, Chicago,ILIL60647 60647 corey@livitychicago.com 2047
2047 N. Milwaukee Avenue Chicago, IL 60647
COR E YKELLY KE L L Y COREY
2047 N. Milwaukee Avenue Chicago, IL 60647
2047 N. Milwaukee Avenue Chicago, IL 60647
KELLY CCOREY OR EY KEL LY
2047 N. Milwaukee Avenue Chicago, IL 60647
BUSINESS CARD
newway wayof ofliving livingin inthe thenew newworld world new
CO R EY KELLYcorey@livitychicago.com corey@livitychicago.com CO R EY KELLY
Founder Founder 847.849.6966 847.849.6966 corey@livitychicago.com 2047N.N.Milwaukee MilwaukeeAvenue AvenueChicago, Chicago,ILIL60647 60647 2047 corey@livitychicago.com
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Papa Nicholas Coffee PRODUCTION
My involvement with the Papa Nicholas Coffee was mainly production work. I experienced the process of what is takes to make packaging consist, as well as the printing process. The Papa Nicholas brand has multiple serving sizes and various packages. Consistent with design across all packages was priority for Papa Nicholas Coffee. The project is now complete and in grocery stores across Illinois.
BMO Tower
LOGO DESIGN PROCESS BMO Tower is a building that BMO Bank of Montreal currently has under construction. The building is getting its own branding aside from BMO Bank of Montreal. So, the mark had to separate itself from the BMO Bank of Montreal Logo. Here are three variations that made it to the client in round one.
LOGO VARIATIONS
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Tighe, Kress & Orr LOGO DESIGN PROCESS
TKO are certified public accountants that came to Frey Design Group because they wanted to re brand. This project is still on going but here a few of my logo variations from the first round of possible candidates. I had four marks that made it to the client in round one.
LOGO VARIATIONS
Future Value Consulting LOGO DESIGN PROCESS
FVC wasn’t sure weather they wanted the mark to display as FVC or FV, so both options were explored in the first round of logos. Here are some of the marks that made to client in round one.
LOGO VARIATIONS
CREATIVE DIRECTION AND DESIGN
PLIFE H O TSOTY : LE H E |C A TR OT R &G DE O NSZIGN A L E|Z PHAOTO R T IGR C LAEPH : H T OS R GN O N| ZEANTE LEZ Y E| CFA H IO R TA INME NT
A group project for my Art Direction course, which I was Creative Director. My responsibly was to create the overall feel and look of the magazine. The work that I designed; NVR Magazine Logo, magazine cover, all section openers, content page, purpose statement layout, as well as multiple editorial spreads and advertisement campaigns.
S U M M E R
1 6 '
S U M M E R
1 6 '
S U M M E R 16' | I S S U E 1
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NVR Magazine
NVR MAGAZINE | 1
LIFESTYLE
ART & DESIGN 13 19 27 33 39 45 51
125 135 139 143 149 155
Tristan Eaton Xmau Ariel Sculpture Tomokazu Matsuyama M.I.M.A The Movement Kaws
A$AP Rocky Motion Capture Invade Comic Con Agenda Trade Show Who Likes What? Keith Hufnagel
122 | NVR MAGAZINE
PHOTO: HECTOR GONZALEZ
58 | NVR MAGAZINE
Stussy Made 50 Mil. A Cold Wall Women in Streetwear Romina Cenisio
ARTICLE: HECTOR GONZALEZ
PH OTOS
STYLE 61 73 79 87
93 103 109 117
W il l R o b s o n Sco t t T ie n A u st in Ja s o n D Ta y lo r U rb a n $ t y le
NVR MAGAZINE | 91
PLAYGROUND "THE COMIC AND TOY-FUELED CHILDHOOD OF TRISTAN EATON HAS MATERIALIZED AND MATURED INTO AN IMPRESSIVE SERIES OF PUBLIC MURALS.
ARTICLE: G. JAMES DAICHENDT
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PHOTO: HECTOR GONZALEZ
TRISTAN EATON’S
"
1 | NVR MAGAZINE
Tristan Eaton’s Playground EDITORIAL SPREAD
This is the opening spread from NVR Magazine. This six page layout is meant to express the wide color pallet of artist Tristan Eaton, but as well as give insight into his inspiration and motivations. All photography was taken by myself throughout a trip to California in the middle of the school quarter. Tristan Eaton was chosen because he fit perfectly with the urban culture background of NVR Magazine.
NVR MAGAZINE | 2
Kaws Is Everywhere EDITORIAL SPREAD
This 8 page spread is a interview on the fine art mogul named Kaws. I showcased his art to bring forth this great connection of urban culture and fine art. This was a addition to NVR Magazine.
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PHOTO: HECTOR GONZALEZ
#HEXPLORE SHOPHEX.COM
PHOTO: MATTHEW THERON
HEX
ADVERTISEMENT AND PHOTOSHOOT This campaign consist of two double page spreads and one single page spread. I acted as Art Director and Photographer for this project. The opening double page advertisement in NVR Magazine was of this first Hex Ad to the right, the photo was taken by me. The two additional advertisement photos were taken by a fellow classmate but were art directed by me to fit the concept of “Urban Explorers”.
SHOPHEX.COM
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PHOTO: M H EI CC H TA OE R L G SO PNI ZZ AZ LI R ER Z I ARTICLE: HECTOR GONZALEZ
“OFF THE WALL”
Vans
ADVERTISEMENT This campaign consist of two single page spreads. I received photos from a local Designer/ Skateboarder and created ads with images that fit best with the urban cultured concept for NVR Magazine. I showed the images that were shot in NVR MAGAZINE | 8
the moment and had some action to it because that portrayed the brand best.
Converse
ADVERTISEMENT This campaign consist of one double page
the moment and had some action to it because
spreads. I received photos from a local Designer/
that portrayed the brand best. The reason for
Skateboarder and created ads with images that
shifting areas of the image is to exaggerate the ruff
fit best with the urban cultured concept for NVR
surface to show that wearing converse you can go
Magazine. I showed the images that were shot in
through anything.
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Nike Grind: Closing The Loop INFOGRAPHIC POSTER
This infograhic is showing the process of Nike
NIKE GRIND
CLOSING THE LOOP
Grind from start to finish. This sustainable process is accompanied by other helpful facts to show how
STEP 1 Buy and use shoes until worn out and needs to be replaced.
large and how available it is to a consumer.
STEP 2 Recycle worn shoes at nearest Reuse A Shoe drop off.
STEP 3 Through the “Reuse A Shoe” program, the shoe is broken down into three seperate sections.
HOW IT’S MADE Nike’s vision is that our products will be “closed loop”—that is, they will use the fewest possible materials and be assembled in ways that allow them to be readily recycled into new products. Our long term vision is to create a continuous loop without waste. As a company, we are innovating materials and manufacturing processes as we work towards finding a solution to this complex issue. Examples of how this comes to life are our Reuse-A-Shoe and Nike Grind programs. Whether it’s a worn-out shoe that’s sliced and refined or repurposed manufacturing scrap, the end results are the same. Sustainable, long-lasting materials designed for professional level performance.
FIBER UPPER It’s made from the shoe’s fabric upper, and is used for different athletic surface padding and also equestrian surfacing material.
FOAM MIDSOLE
RUBBER OUTSOLE
It’s made from the shoe’s midsole, and is used as a cushion for outdoor basketball, tennis courts and fields.
It’s made from the shoe’s outsole, and it is used in track surfaces, interlocking gym flooring tiles and playground surfacing.
STEP 4 The fiber, foam, and rubber material are turned into multiple surfaces used to create Nike Grind.
HOW MANY SHOES ARE RECYCLED YEARLY BY NIKE? More than 1.5 million pairs of worn-out shoes are collected for recycling each year in addition to thousands of tons of preconcumer manufacturing scrap material that is also recycled. Since the program began, we’ve collected more than 28 million pairs of used athletic shoes. *Tennis Court
AREA The total area covered by Nike Grind end-product is about 632,000,000 square feet. Manhatten measures roughly 23 square miles. That’s nearly enough to cover the entire island of Manhattan.
*Basketball Court
*Track & Football Field
LOCATIONS
WEIGHT
Walmart has 10,000+ locations. Starbucks has 17,000+ locations. Mcdonalds has 33,000+ locations Nike Grind materials has been used in 400,000+ locations globally.
The total weight of Nike Grind materials produced so far, roughly 34,000 meric tons, equals approximately 3 Eiffel Towers, 1 Cowboys Stadium big screen, 10 blue whales, 7 747s, 6 tanks, 10 18-wheelers, 20 double deacker buses and 25 African elephants.
Cheers: To GMO Free Beer INFOGRAPHIC POSTER
Gmo - A organism that has genome which have been altered by the techniques of genetic engineering so that its DNA contains one or more genes not normally found there.
This infograhic is showing the GMO facts that are associated with beer. The poster also give the health benefit of drinking beer and some quick
TO GMO FREE BEER
Percent of gmos in total crop production in the United states 88% corn which a portion of is turned into high fructose corn syrup that is found in most beers in the market.
options of what beer is GMO free. All illustrations 1
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The right glasses for your healthy beers!
BELGIAN ALES, IPAs, BARLEYWINES BAVARIAN WHEAT BEERS PILSNER, LIGHT BEERS GERMAN BLACK BEERS. KÖLSCH STOUTS, PORTERS, ALES AMERICAN ALES, LAGERS, IPAS, PILSNERS OATMEAL STOUTS, BLACK, BLONDE, BROWN ALES ENGLISH ALES, GERMAN LAGERS, PILSNERS
6%
5%
0%
Organic | gmo free beers Sources: nongmoproject.org | craftbeer.com | loc.gov
Peak Organic | Peak Organic brewery
1%
Organic Ale | Wolaver’s Fine brewery
Its yeast extract can improve the symtoms from acne by slowing down all the sebum production and killing off the bacteria that can trigger it. Try adding a can to a hot bath and having a long soak to get the benefits.
Organic Amber Ale | Squatters brewery
skin conditioner
Beer contains vitamin B6, which can help prevent the build up of homocysteine that causes heart disease. Also helps the heart pump blood throughout the body at a much easier pace.
Bier Pale Ale | Zwickel Bier brewery
healthy heart
2%
pale ale | Geary's IXNAY brewery
Beer contains antioxidants compounds that slow down the deposit of harmful cholesteral on the artery walls. For maximum benefit, drink on pint a day.
Plasma sale ipa | Element brewery
Thanks to the mineral silicon presence, moderate beer consumption can help fight osteoporosis; a bone desease caused by low bone mass and deterioration of bone tissue.
3%
Seclusion IPA | New Planet brewery
UNCLOGGING ARTERIES
Tweason'ale | Dogfish Head's brewery
good for the bones
Harvester | Oregon brewery
Health benefits
Green's dedicates | Belgian brewery
4%
alcohol %
were created by me for the purpose of this poster.
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2015 | adidas Group Annual Report
adidas AG Adi-Dassler-Str. 1 91074 Herzogenaurach Germany Š2015 adidas AG
Adidas Group ANNUAL REPORT
This report shows the financial for the Adidas Group and all updates of all the sub companies that are part of Adidas Group. All illustration were created by me for the purpose of this book. The areas highlighted is the outside cover, opening spreads, and one financial highlight financial spread.
2015 | adidas Group Annual Report
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JZ Photography
BRANDING AND IDENTITY This logo and business card was designed for a local photographer named Jasmine. Her name was associated with the Jasmine flower so thats how I came up with concept of combining the Jasmine flower and a aperture to have a connection between her name and photography. This was made as freelance work.
Artkings
BRANDING AND IDENTITY This collateral was designed for a local fabrication company named Artkings. The company mainly deals with artist and wanted to express what they have to offer as well as having mark that could be use directly on their fabrication work to show that it was fabricated by Artkings. This was made as freelance work.
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Millwork Brewery and Blue Ash IPA Beer BRANDING AND PACKAGING
This package was designed to cater to the hard working individual. The hand-crafted concept was put into every aspect of this package. I constructed a wooden 4-pack beer carrier that doubles as a beer sampling carrier with lights underneath the glassware to better display the beer. A Bottle Opener and Beer Nuts were also created as small take home give aways.
SINCE 2017
BREWED AND BOTTLED IN CHICAGO, IL DESIGNED BY H.GONZALEZ
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Typecon: ALLCAPS
BRANDING AND IDENTITY Typecon: ALLCAPS is a type conference held by SOTA which is Society of type Aficionados. The conference is held in Aspen, CO which is surrounded by mountain caps and has a large skiing season. The design is inspired by the topographical map of Aspen and the rich warm and cool seasons. Here are some examples of the collateral from the conference.
GOOD BYE. HECTOR GONZALEZ GRAPHIC DESIGNER hgonzalezdesign@gmail.com (773) 678 4692