BRODI E’S BOOKS
RARE BOOKS & COFFEE BREWS
BRAND IDENTITY GUIDLINES
A guideline for the visual identity of Brodie’s Books
Introduction ����������������������������������������������������������������������������������������������������������� 1-5 - Brand Positioning - Design Principle - Tone Of Voice Logo & Usage ������������������������������������������������������������������������������������������������������� 6-10 - Primary Logo - Spacing & Size - Usage Exaples - Logo Misuse Colors ���������������������������������������������������������������������������������������������������������������� 11-14 Typography �������������������������������������������������������������������������������������������������������� 15-16 Pattern ��������������������������������������������������������������������������������������������������������������� 17-18 Touchpoints ������������������������������������������������������������������������������������������������������� 19-20 TABLE
CONTENT Brodie’s Books 2023 © Tina Lovise Hetland
OF
INTRODUCTION
Brodie’s Books 2023 © Tina Lovise Hetland
INTRODUCTION
Brodies’ Books is a unique company that is owned by Isla Stewart and Njabulo Dlova � They have had this online bookshop since 2008 where they have sold their books on eBay and other websites � Their unique bookshop has a big focus on rare, collectable second-hand books that attracts customers from around the world �
Since the business has grown so much they are ready to expand, they are ready to take the next step and they have bought an old bar in the city center of Edinburgh, in the well-known Royal Mile section of the city that is very popular among the tourists �
They are also participating every year in the Edinburgh Fringe Festival where they have a physical booth where they are promoting their books and sells their custom coffee brew � The custom coffee brew is a passion they have, and a project they have been developing recently �
They want to build a community around their bookshop by using a part of the premises to have a coffee bar where they are selling their custom-made coffee brew � Since they love rare second-hand things, they want to furnish the premises with unique and interesting items from thrifts shops � They want the bookshop to be a place where customers want to sit down, discuss books and ideas while they drink the custom-made coffee brew �
Brand Identity Guidlines — Introduction 2 Brodie’s Books 2023 © Tina Lovise Hetland
BRAND POSITIONING
TO ALL BOOK AND COFFEE LOVERS, BRODIE’S BOOKS IS THE PERFECT PLACE TO COME TOGETHER WITH BOOKS AND COFFEE BY PROVIDING RARE, COLLECTABLE BOOKS AND CUSTOM-MADE COFFEE BREW
Brand Identity Guidlines — Introduction — Brand Positioning 3 Brodie’s Books 2023 © Tina Lovise Hetland
DESIGN PRINCIPLE
LUXURIOUS
Brodie’s Books is quaint, rare, and high-end� Brodie’s Books are enthusiastic about rare books and custom coffee brew�
UNIQUE
Brodie’s Books is a unique brand that provides unique, rare collectable books for books lovers�
PASSIONATE
Brodie’s Books has a big passion for providing books lovers the book they seek, and brings their passion into making custom made coffee brew for coffee lovers�
Brand Identity Guidlines — Introduction —Design Principle 4 Brodie’s Books 2023 © Tina Lovise Hetland
TONE OF VOICE
PLAYFUL
Brodie’s Books believes that books and coffee should be joyful experiences that bring happiness and laughter to everyone�
TOGETHERNESS
Brodie’s Books is a place where everyone is welcome and everyone belongs�
FRIENDLY
Brodie’s Books is a warm and welcoming place where everyone is invited to explore the world of literature and coffee�
AUTHENTIC
Brodie is artistic and creative, with a keen eye for design and aesthetics� The shop is beautifully designed and decorated, with vintage furniture, antique bookcases, and unique art pieces�
CONNECTION
Brodie’s Books believes that literature and coffee can build connections and foster a sense of community�
INSPIRATIONAL
Brodie is knowledgeable about rare and collectible books, and the staff is always happy to share their expertise with customers�
Brand Identity Guidlines — Introduction — Tone Of Voice 5 Brodie’s Books 2023 © Tina Lovise Hetland
LOGO AND USAGE
Brodie’s Books 2023 © Tina Lovise Hetland
PRIMARY LOGO
BRODI E’S BOOKS
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BRODI E’S BOOKS
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BRODI E’S BOOKS
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BRODI E’S BOOKS
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BRODI E’S BOOKS
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BRODI E’S BOOKS
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Brand Identity Guidlines — Logo — Primary Logo 7 Brodie’s Books 2023 © Tina Lovise Hetland
SPACING &SIZE
Clear space is the area surrounding our logo that must be kept free of any text or graphic elements � By leaving space around the logo, we make sure it stands out in all of our communications � The minimum clear space is 25% of the height of the entire logo � Our logo must be sized large enough to be easily read on every application �
BRODI E’S BOOKS
THE MINIMUM SIZE
It is sometimes necessary to increase and decrease the logo depending on the print area � Always keep in proportion � Always ensure the text is legible �
BRODI E’S BOOKS
RARE BOOKS & COFFEE BREWS
25% of X 4 cm 25% of X 25% of X 25% of X
RARE BOOKS & COFFEE BREWS
Brand Identity Guidlines — Logo — Spacing & Size 8 Brodie’s Books 2023 © Tina Lovise Hetland
LOGO USEAGE
Brand Identity Guidlines — Logo — Usage Exaples 9 Brodie’s Books 2023 © Tina Lovise Hetland
LOGO MISUSE
Few rules are necessary for maintaining the integrity of the brand � Any changes to our logo can diminish our values and the overall look of our brand � The examples shown here are some specific “do not” for our logo � Please do not compromise the overall look of the logo by rotating, skewing, or distorting in any way - that includes adding unnecessary and unattractive text, decorative elements, shadows, and outlines �
BRODI E’S BOOKS
RARE BOOKS & COFFEE BREWS
Do not alter the logo’s colors in any way �
BRODI E’S BOOKS
RARE BOOKS & COFFEE BREWS
Do not change the font �
BRODI E’S BOOKS
RARE BOOKS & COFFEE BREWS
Do not place on top of patterns �
books & coffee
BRODI E’S BOOKS
RARE BOOKS & COFFEE BREWS
Do not lock up text to the logo
BRODI E’S BOOKS
RARE BOOKS & COFFEE BREWS
Do not add elements or shadows
�
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Do not alter the logo’s shape in any way
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Brand Identity Guidlines — Logo — Misuse 10 Brodie’s Books 2023 © Tina Lovise Hetland
BRAND COLORS
Brodie’s Books 2023 © Tina Lovise Hetland
WHITE NO PANTONE C – 0% M – 0% Y – 0% K – 0% R – 255 G – 255 B – 255 #FFFFFF GOLD PANTONE 4025 C – 25% M – 44% Y – 86% K – 4% R – 188 G – 140 B – 68
DARK GREEN PANTONE 4202 C – 75% M – 51% Y – 62% K – 38% R – 58 G – 80 B – 75 #3A504B
Brand Identity Guidlines — Colors 12 Brodie’s Books 2023 © Tina Lovise Hetland
#BC8C44
COLOR PALETTE
10% 40% 70% 20% 50% 80% 30% 60% 90% PANTONE 4202 #3A504B C – 75% M – 51% Y – 62% K – 38% R – 58 G – 80 B – 75 GREEN Brand Identity Guidlines — Colors 13 Brodie’s Books 2023 © Tina Lovise Hetland
10% 40% 70% 20% 50% 80% 30% 60% 90% PANTONE 4025 #BC8C44 C – 25% M – 44% Y – 86% K – 4% R – 188 G – 140 B – 68 GOLD Brand Identity Guidlines — Colors 14 Brodie’s Books 2023 © Tina
Hetland
Lovise
TYPOGRAPHY
Brodie’s Books 2023 © Tina Lovise Hetland
Aa Antique Book Cover Aa Antique Book Cover Antique Book Cover ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#%&()+ Antique Book Cover ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#%&()+
Brand Identity Guidlines — Typography 16 Brodie’s Books 2023 © Tina Lovise Hetland
PRIMARY FONT
Aa Lucida Sans Regular Aa Lucida Sans Demibold Roman Lucida Sans Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#%&()+ Lucida Sans Demibold Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#%&()+ BODY
Brand Identity Guidlines — Typography 17 Brodie’s Books 2023 © Tina Lovise Hetland
COPY
BRAND PATTERN
Brodie’s Books 2023 © Tina Lovise Hetland
PATTERN
Brand Identity Guidlines — Brand Pattern 19 Brodie’s Books 2023 © Tina Lovise Hetland
TOUCHPOINTS
Brodie’s Books 2023 © Tina Lovise Hetland
Brand Identity Guidlines — Touchpoints 21 Brodie’s Books 2023 © Tina Lovise Hetland
© TINA LOVISE HETLAND
