
1 minute read
brand value proposition
The brand value proposition is the unique value our constituents derive from engaging with us. It is an internal guide for what should be conveyed about Marin Academy in a way that will attract students, families, educators, and partners.
WHY IT WORKS:
Advertisement
MA celebrates the journey of each community member and does not rely on grades and test scores to tell the story of student success. This value proposition underscores several MA assets: the joyful, active engagement needed to “develop individuals for a democratic society.”
Download
Click here to access a Google Drive and download the type of logo you need to use. If you have any questions on file-type, application, size or resolution, please contact Communications
Our logo serves as a lead visual signal as to what people can expect from Marin Academy.

A consistently applied logo ensures that MA communications are instantly recognizable.
The visual elements of our logo work together to position MA as forward-looking, inclusive, and engaged.
Special Use Logos Avatar
Different situations may require different types of logos. While the full-color version of the logo is always preferable, if it can’t be used, special-use logos in grayscale, one color, and reversed versions are available.
The MA avatar may be used as a graphic element on applications for internal or on-campus use, as well as in special cases when the name “Marin Academy” is already clearly established. The MA avatar should never be used in place of the full MA logo.