what’s the value of branding?

A strong brand helps students, families, educators, and partners understand how Marin Academy is distinctive. Branding clarifies the benefits of affiliating with our school and community.

Our brand is not simply our name, logo, or graphic identity. It’s the sum of the facts and emotions that come to the minds of our audiences when they hear or read about Marin Academy. While the concept of brand building can be complex (discovering a brand’s essence, determining what factors comprise a compelling brand, and working to turn an organization into a great brand), in its simplest form brand is just another word for “reputation.” We want audiences to not only understand the value of an MA education, but why it matters.

For our “brand” to be successful, we need to work with each other, reinforcing what we do, what we look like, and what we sound like. Every single interaction people have with MA contributes to their overall impression of our school.