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HERS magazine Nov/Dec 2014

Page 6

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Sell Art On Etsy

How to

T hese

days, with a little bit of talent and drive, anyone can be their own business owner. Sites like Etsy have become the popular way for people to sell their own homemade products. I spoke with two successful Etsy sellers, Nova and Mimi, who sell “Mousesnaps,” personalized mousetraps. They shared the following tips on how to sell your work on Etsy: BY CORY HUFF

Invest in your photos. Photos on any online store do much more than just showcase your item; they represent how seriously you take your business and the overall quality of your products. Invest in a good camera, learn basic photography techniques, and take plenty of photos for your shop. Of course, not everyone is a convincing photographer. If you can’t seem to take good photos, enlist the help of a friend who’s more skilled or has a better camera. A lot of amateur photographers will be willing to take photos if you offer them a photo credit on your site.

Stage your postings. When you post a new item on Etsy, it’s listed at the top of the corresponding section for a short period of time. This gives you and your store increased visibility. Most major sales happen immediately after a new posting. If you have several items to upload, space your postings over a period of days to maximize your exposure.

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