Canterbury future development research questionnaire analysis report public (ipsos mori 2012 05)

Page 1

INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 1

Q.4. How satisfied or dissatisfied are you with your local area as a place to live? Base : All Respondents

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

Very satisfied

481

238 56%

242 51%

90 47%

61 49%

142 56%

62 54%

125

124 42%

101 50%

130

126

212

73

153

41 39%

465 53%

13 45%

62 53%

419 53%

492 55%

Fairly satisfied

348

165 38%

183 39%

83 43%

54 43%

94 37%

46 40%

71 33%

54

332 38%

15 50%

40 34%

308 39%

341 38%

53%ho 39%gkn

58%c

140

48%zjk

78

39%k

69%zhij

55%o

55%o

58%zo

80 36%

50 27%

154 40%

41 31%

87 33%

7 3%

2 1%

10 3%

7 5%

7 3%

4 3%

29 3%

-

5 4%

24 3%

25 3%

51%zmn

Neither satisfied nor dissatisfied

29 3%

11 3%

18 4%

6 3%

6 5%

8 3%

5 4%

3 2%

12 4%

Fairly dissatisfied

31

12 3%

19 4%

10 5%

3 2%

7 3%

2 2%

9 4%

14

5%j

2 1%

4 2%

8 2%

7 5%

9 4%

8

7%l

30 3%

2 5%

6 5%

25 3%

30 3%

Very dissatisfied

13

1%as

3 1%

10 2%

2 1%

-

4 2%

-

7

3%zf

4 1%

6 3%

2 1%

2 1%

2 1%

4 3%

7

3%l

-

13 1%

-

5

4%zs

8 1%

14 2%

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

829

403

425 90%

173 90%

116 93%

236 92%

108 94%

196 91%

264 90%

179 88%

210

175

366

114 87%

240 91%

96 90%

797 92%

28 95%

102 87%

29 6%

12 6%

3 2%

11 4%

2 2%

16

18

16

11

16

6%l

8 7%

43 5%

2 5%

11

396 84%

161 84%

113 90%

225 88%

180 84%

246 83%

163 80%

104 79%

224 85%

88 82%

754 87%

26 90%

No opinion/ Don't know SATISFIED DISSATISFIED NET SATISFIED

3%jl

92%imr

44

5%afjls

784

87%bimr

94%zb

15 3% 388

91%zb

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

106

93%zcg

7%zf

5%j

6%j

8 4%

59%h

11

8%zjk

95%zhi

4 2% 206

93%zhi

96%zhi

6 3% 170

92%zhi

95%zm

10 3% 356

92%zmno

8%l

9%zs

91 78%

727

93%r

34 4% 693

88%zr

833 92% 44 5% 789 87%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 2

Q.4. How satisfied or dissatisfied are you with your local area as a place to live? Base : All Respondents

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

Very satisfied

481 53%

29 69%

84 55%

65 56%

303 51%

141 52%

47 66%

9 59%

11 61%

319 55%

162 49%

379 58%

36 37%

59 43%

399 54%

32 41%

50 61%

-

135 50%

346 55%

492 55%

Fairly satisfied

348 39%

12 28%

62 41%

41 35%

232 39%

112 41%

23 32%

6 41%

6 34%

224 39%

124 38%

229 35%

47 47%

70 52%

284 38%

38 50%

25 30%

1 100%

115 42%

233 37%

341 38%

Neither satisfied nor dissatisfied

29 3%

-

2 2%

2 2%

25 4%

10 4%

-

-

-

14 2%

16 5%

22 3%

7 7%

1 *

22 3%

4 6%

2 2%

-

9 3%

20 3%

25 3%

Fairly dissatisfied

31 3%

1 3%

4 3%

7 6%

19 3%

6 2%

2 2%

-

-

13 2%

19 6%

21 3%

6 6%

5 3%

26 3%

2 2%

4 5%

-

10 4%

22 3%

30 3%

Very dissatisfied

13 1%

-

-

1 1%

12 2%

1 1%

-

-

1 5%

5 1%

8 2%

8 1%

4 4%

1 1%

10 1%

1 1%

2 2%

-

4 1%

9 1%

14 2%

No opinion/ Don't know SATISFIED DISSATISFIED NET SATISFIED

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

829 92%

41 97%

147 96%

106 92%

535 91%

254 93%

70 98%

15 100%

17 95%

543 95%

286 87%

608 92%

83 84%

129 95%

683 92%

69 91%

76 91%

1 100%

250 92%

579 92%

833 92%

44 5%

1 3%

4 3%

8 7%

31 5%

8 3%

2 2%

-

1 5%

18 3%

27 8%

29 4%

9 9%

6 5%

36 5%

3 4%

6 7%

-

14 5%

31 5%

44 5%

784 87%

39 94%

142 93%

98 85%

504 85%

246 91%

68 96%

15 100%

16 90%

525 91%

259 79%

579 88%

74 74%

122 91%

647 87%

67 87%

70 84%

1 100%

236 87%

548 87%

789 87%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 3

Q.4. How satisfied or dissatisfied are you with your local area as a place to live? Base : All Respondents

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Development plusses Change of opinion Yes (n)

No (o)

Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

Very satisfied

481

481

-

58 45%

423 55%

130 53%

351 54%

211 53%

270 53%

232 55%

168 53%

300

103 53%

75 43%

374 51%

107

62%zn

417 54%

64 49%

206 55%

60 54%

492 55%

Fairly satisfied

93

298

53%bmn

58%zb

57%zm

348

348

-

49 39%

298 39%

97 39%

251 38%

159 40%

188 37%

155 37%

118 37%

184 35%

69 35%

Neither satisfied nor dissatisfied

29

-

-

10

19 2%

8 3%

21 3%

11 3%

18 4%

14 3%

12 4%

17 3%

8 4%

Fairly dissatisfied

31

-

31

9

7%zd

23 3%

9 3%

23 4%

10 3%

21 4%

10 2%

16 5%

17 3%

Very dissatisfied

13

-

13

2 1%

11 1%

4 2%

9 1%

3 1%

10 2%

7 2%

6 2%

8 2%

No opinion/ Don't know SATISFIED DISSATISFIED NET SATISFIED

39%bko 3%ad 3%adm 1%a

42%zb

71%za 29%za

8%zd

-

-

-

-

829

829

-

107 84%

44

-

44

11 8%

784

829

-44 -100%

96 75%

92%bcl 5%ag

87%bchjl s

100%zb

100%zb

100%za

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

721

93%zc

34 4% 688

89%zc

50 29%

293 38%

54 42%

143 38%

36 33%

341 38%

2 1%

22 3%

7 4%

22 3%

7 6%

11 3%

3 2%

25 3%

7%zkm

1 1%

26 4%

6 3%

28 4%

3 3%

11 3%

2 1%

3 2%

11 2%

2 1%

11 1%

2 1%

6 2%

13

-

-

-

-

-

-

-

-

226 92%

602 92%

370 94%

459 90%

387 93%

286 89%

484 92%

172 88%

12 5%

32 5%

13 3%

31 6%

17 4%

22 7%

25 5%

15

214 87%

570 87%

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

357

91%zh

427 84%

370

88%j

264 83%

459

87%l

8%zm

157 80%

53%zkl

168

97%zl

4 2% 163

94%zkl

41%zo

10

9%zr

30 3%

2 2%

14 2%

-

-

-

-

-

-

-

672 92%

157 91%

710 92%

118 90%

349 93%

96 87%

833 92%

37 5%

8 4%

39 5%

5 4%

17 5%

635 87%

149 87%

671 87%

113 87%

332

88%s

12

11%zr

84 76%

44 5% 789 87%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 4

Q.4. How satisfied or dissatisfied are you with your local area as a place to live? Base : All Respondents

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

Key factors for option choice

C (j)

D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

Very satisfied

481 53%

162 58%

186 48%

75 67%

308 49%

121 52%

195 56%

120 50%

75 52%

160 55%

150 53%

45 59%

145 54%

158 52%

91 60%

73 47%

492 55%

Fairly satisfied

348 39%

94 33%

170 44%

30 27%

256 41%

91 39%

132 38%

99 41%

63 43%

103 35%

113 40%

27 35%

102 38%

120 39%

48 32%

69 44%

341 38%

Neither satisfied nor dissatisfied

29 3%

9 3%

15 4%

1 1%

24 4%

6 3%

12 3%

9 4%

2 1%

14 5%

7 2%

2 2%

10 4%

9 3%

2 1%

8 5%

25 3%

Fairly dissatisfied

31 3%

13 4%

9 2%

5 4%

26 4%

8 4%

6 2%

13 5%

4 3%

10 3%

10 4%

2 2%

8 3%

11 4%

7 4%

4 3%

30 3%

Very dissatisfied

13 1%

4 1%

4 1%

2 2%

10 2%

5 2%

4 1%

1 1%

2 1%

5 2%

3 1%

1 1%

3 1%

5 2%

3 2%

2 1%

14 2%

No opinion/ Don't know SATISFIED DISSATISFIED NET SATISFIED

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

829 92%

256 91%

357 93%

105 93%

564 90%

212 92%

326 94%

220 91%

138 95%

263 90%

264 93%

72 94%

247 92%

278 92%

139 92%

142 91%

833 92%

44 5%

16 6%

13 3%

7 6%

36 6%

13 6%

10 3%

14 6%

6 4%

15 5%

13 5%

3 3%

11 4%

16 5%

9 6%

6 4%

44 5%

784 87%

240 85%

343 89%

99 88%

527 85%

199 86%

316 91%

206 85%

132 91%

249 85%

250 88%

70 91%

237 88%

261 86%

129 86%

136 88%

789 87%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 5

Q.4. How satisfied or dissatisfied are you with your local area as a place to live? Base : All Respondents

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

J (j)

K (k)

L (l)

M (m)

Yes (n)

Prospering older Students, Low income, families or Middle aged young singles younger professionals and older and couples families , owner people, some living in living in occupiers in with older rented modest rented larger families, accommodation accommodation accommodation owner in town in urban in urban occupiers in centres areas areas rural areas (p) (q) (r) (s)

No (o)

People approaching Older singles retirement or pensioners and on limited pensioners, incomes, owner living in occupiers of modest rented mid-range accommodation accommodation In urban in urban areas areas (t) (u)

Unwtd Total

Unweighted Total

902

88

24

241

25

99

74

141

16

81

76

6

4

24

811

97

86

165

113

98

340

902

Weighted Total

902

97*

24**

218

27**

95*

70*

146

18**

104*

70*

5**

4**

20**

115*

787

122*

79*

171

124*

89*

314

902

Effective Base

806

75

23

223

21

90

67

127

14

77

66

6

4

22

84

727

91

76

150

96

89

312

902

Very satisfied

481

61

62%ij

13 55%

136

62%zgij

13 50%

51 53%

39 56%

73 50%

7 40%

44 42%

28 41%

3 58%

-

10 49%

42 36%

439

51 42%

32 40%

86 50%

74

60%pq

48 54%

187

492 55%

Fairly satisfied

65

51

75

53%ijnpq

91

Canterbury District Personas

56%zn

60%zpq

348

32 33%

10 42%

69 32%

12 43%

38 40%

25 36%

44%c

4 24%

30 43%

2 42%

2 46%

8 41%

55

292 37%

55 45%

34 43%

44 35%

33 37%

107 34%

341 38%

Neither satisfied nor dissatisfied

29

1 1%

1 4%

6 3%

1 3%

2 2%

1 2%

5 3%

4 21%

5 5%

2 3%

-

1 27%

-

9

8%zo

20 3%

9

3 4%

6 3%

2 2%

1 2%

8 3%

25 3%

Fairly dissatisfied

31 3%

3 3%

-

5 2%

1 3%

3 3%

3 4%

4 3%

3 15%

2 2%

5

-

1 27%

1 7%

7 6%

25 3%

5 4%

6

4 2%

4 3%

4 4%

8 3%

30 3%

Very dissatisfied

13 1%

-

-

2 1%

-

2 2%

2 2%

1 *

-

2 2%

4

-

-

1 4%

2 2%

11 1%

2 2%

4

1 *

-

2 3%

4 1%

14 2%

No opinion/ Don't know SATISFIED DISSATISFIED NET SATISFIED

39%cou 3%o

-

-

829

93

92%jnq

44 5% 784

87%jnq

-

96%j

23 96%

3 3%

-

90

92%j

23 96%

-

-

-

-

94%j

25 93%

89 93%

64 92%

7 3%

1 3%

5 5%

4 6%

205

198

91%zj

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

24 90%

84

88%j

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

60

86%j

-

48%c

8%c 6%zacg

48%o

-

-

-

-

-

-

-

94%j

11 64%

95 91%

58 83%

5 100%

2 46%

18 90%

97 84%

4 3%

3 15%

5 5%

9

-

1 27%

2 10%

9 8%

49 70%

5 100%

1 20%

16 79%

88 77%

137

133

91%j

9 49%

90

86%j

13%zacg

731

93%zn

36 5% 696

88%zn

7%zu

8%zru 5%zrsu

-

-

106 87%

65 83%

7 6% 99 81%

10

13%zrsu

55 69%

44%u

-

-

161

118

94%q

4 3% 156

92%pq

95%pq

4 3% 114

92%pq

82 91% 6 7% 75

84%q

294

94%pq

12 4% 282

90%zpq

833 92% 44 5% 789 87%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 6

Q.5. Thinking generally, which of the items on this list would you say are most important in making somewhere a good place to live? Base : All Respondents

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

Arts and cultural activities

125

64 15%

61 13%

23 12%

10 8%

39 15%

18 15%

36

58

20%zij

15 7%

24 11%

28

15%i

55 14%

10 7%

42

16%m

14 13%

124 14%

1 5%

11 10%

114 15%

122 14%

Amount and quality of housing

162 18%

74 17%

89 19%

39 20%

22 18%

45 18%

23 20%

33 15%

60 20%

31 15%

38 17%

33 18%

67 17%

23 17%

46 17%

25 23%

158 18%

5 16%

23 19%

140 18%

166 18%

Better town centres

206

102 24%

104 22%

56

32 25%

55 21%

20 17%

44 20%

74

75

24 11%

33

94 24%

26 20%

49 19%

34

32%n

196 23%

7 25%

20 17%

186 24%

202 22%

Care for the elderly

142

71

71 15%

9 7%

24 10%

25

70

4 4%

Education services and opportunities to learn

262

117 27%

145 31%

62

44

94

32

28%g

31 14%

Facilities for children and young people

217

84 20%

133

42 22%

35

92

18 15%

31 14%

Health services

394

194 45%

201 42%

67 35%

45 36%

86 34%

67

Job opportunities/high levels of employment

289

134 31%

156 33%

78

43

105

25 22%

38 18%

Leisure facilities

166

91

74 16%

48

25%zf

22 17%

48

19%f

12 11%

37 17%

59 20%

Play areas, parks and open spaces

210

92 21%

118 25%

39

58

67

23

20%g

23 11%

Public safety/low crime levels

464

217 51%

247 52%

107 56%

69 55%

56 49%

97 45%

Public transport and roads

353

157 37%

196 41%

84

44%de

38 30%

The countryside and the natural environment

356

176 41%

180 38%

54 28%

38 30%

Other (specify)

4 *

3 1%

1 *

1 1%

-

-

1 1%

Don't know

1 *

1 *

-

-

-

1 *

No answer

2 *

1 *

1 *

-

-

2 1%

14%im

23%jn

16%cdehlos 17% 29%ginr 24%afghn 44%celms 32%fgkn 18%bf 23%gno 51%gn 39%el 40%cio

21%zb

28%za

29%f

14 7% 32%g

40%zfg

20%g

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

35%g 28%fg

34%g

47%zcefg

37%zg 36%zcfg

41%zfg

26%g

134 52% 69 27% 111

43%cd

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

22%zcde

58%zcde

17%d

32%zcdef

129

60%zcde

25%j

26 9%

37%zhjk

18%j

43

35

39

14 11%

82

140 16%

2 7%

33

110 14%

158 18%

45 22%

65 29%

48 26%

123

47

48 18%

37

35%n

249 29%

12 40%

22 19%

240

253 28%

59

63

45

116

37

38 14%

20 19%

210 24%

6 21%

21 18%

195 25%

223 25%

113 39%

95 47%

91 41%

95

154 40%

40 30%

36 33%

376 43%

18 63%

67

57%zs

328 42%

399 44%

114

68

69

31%k

39 21%

150

46

35%n

44 17%

44

275 32%

13 45%

29 25%

260 33%

279 31%

45

22%k

35 16%

27 15%

25 19%

41 16%

31

29%zln

161 19%

3 9%

18 15%

148 19%

160 18%

77 26%

43 21%

52 24%

37 20%

101

59

32 12%

13 12%

203 23%

6 21%

23 19%

187 24%

199 22%

160 54%

105 52%

113 51%

86 47%

197 51%

74 56%

123 47%

66

61%n

447 52%

13 43%

55 47%

409 52%

456 51%

104

35%zik

50 17%

39%zk

21%zh

29%h

33%k

16%h

29%h

21%zh

25%h 52%zhj

41 11% 32%n 30%zn

39%zn

66 17% 26%no

36%n 28%n

44%zlno

31%zlmo

161

61%zlmo

41%n

28%zs

31%zr

56

107

112 38%

77 38%

103

62 34%

126 33%

42 32%

132

47 44%

341 39%

9 30%

54 46%

299 38%

351 39%

59

95

44%cd

106 36%

65 32%

108

77

158

50 38%

118

45%zo

29 27%

346 40%

10 36%

48 41%

309 39%

365 40%

2 1%

1 *

-

2 1%

1 *

1 *

1 1%

2 1%

-

4 *

-

1 1%

3 *

4 *

-

-

-

-

-

1 *

1 *

-

-

-

1 *

-

-

1 *

1 *

-

-

-

1 *

-

1 1%

1 *

1 1%

-

-

2 *

-

1 1%

1 *

2 *

49%zde

52%zcd

50%zde

46%zk

49%zhi

42%i

41%o

50%zlm


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 7

Q.5. Thinking generally, which of the items on this list would you say are most important in making somewhere a good place to live? Base : All Respondents

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

Arts and cultural activities

125 14%

11 27%

19 13%

15 13%

79 13%

38 14%

10 14%

2 11%

4 23%

100 17%

25 8%

102 15%

5 5%

19 14%

104 14%

13 17%

8 10%

-

25 9%

100 16%

122 14%

Amount and quality of housing

162 18%

10 23%

36 24%

23 20%

94 16%

45 17%

16 23%

2 11%

3 15%

108 19%

54 17%

98 15%

27 27%

36 27%

136 18%

15 20%

12 14%

-

47 17%

115 18%

166 18%

Better town centres

206 23%

10 25%

39 25%

30 26%

127 22%

63 23%

19 26%

2 10%

8 45%

117 20%

89 27%

140 21%

23 23%

41 30%

173 23%

16 22%

15 19%

1 100%

67 25%

139 22%

202 22%

Care for the elderly

142 16%

2 5%

17 11%

12 10%

111 19%

28 10%

10 14%

1 5%

1 5%

77 13%

66 20%

116 18%

18 18%

8 6%

106 14%

7 9%

28 34%

-

20 7%

123 20%

158 18%

Education services and opportunities to learn

262 29%

11 25%

52 34%

33 29%

166 28%

83 31%

25 35%

7 49%

3 16%

179 31%

83 25%

181 28%

26 27%

54 40%

216 29%

31 41%

15 18%

-

109 40%

153 24%

253 28%

Facilities for children and young people

217 24%

8 18%

32 21%

34 30%

142 24%

87 32%

20 28%

4 28%

3 18%

133 23%

84 26%

155 24%

29 29%

31 23%

187 25%

15 20%

14 16%

-

116 42%

101 16%

223 25%

Health services

394 44%

14 33%

63 41%

49 43%

268 45%

111 41%

23 32%

8 53%

7 42%

246 43%

148 45%

321 49%

33 33%

38 28%

316 43%

30 40%

49 59%

-

82 30%

313 50%

399 44%

Job opportunities/high levels of employment

289 32%

15 35%

56 36%

39 34%

179 30%

109 40%

28 39%

3 21%

6 36%

182 32%

107 33%

193 29%

38 39%

56 42%

235 32%

31 41%

23 28%

-

96 35%

194 31%

279 31%

Leisure facilities

166 18%

8 20%

30 20%

13 11%

115 19%

39 14%

16 22%

6 40%

2 13%

102 18%

63 19%

112 17%

26 26%

26 19%

134 18%

17 23%

14 17%

-

54 20%

112 18%

160 18%

Play areas, parks and open spaces

210 23%

9 22%

36 23%

29 25%

136 23%

72 27%

18 25%

2 17%

4 23%

124 22%

86 26%

140 21%

34 34%

32 24%

170 23%

26 34%

14 17%

-

107 39%

103 16%

199 22%

Public safety/low crime levels

464 51%

24 58%

86 56%

59 51%

295 50%

136 50%

39 54%

6 41%

9 52%

302 53%

162 49%

335 51%

50 51%

74 54%

388 52%

32 41%

44 53%

1 100%

138 51%

326 52%

456 51%

Public transport and roads

353 39%

10 23%

65 43%

44 38%

235 40%

97 36%

17 23%

5 31%

5 29%

219 38%

134 41%

261 40%

37 38%

51 38%

283 38%

31 40%

38 46%

1 100%

73 27%

281 45%

351 39%

The countryside and the natural environment

356 40%

16 37%

48 31%

47 41%

245 41%

102 38%

35 49%

8 54%

8 46%

243 42%

113 35%

290 44%

26 26%

36 26%

303 41%

23 30%

29 35%

1 100%

88 32%

268 43%

365 40%

Other (specify)

4 *

1 2%

1 1%

-

2 *

1 *

-

-

-

3 *

1 *

3 *

1 1%

-

3 *

1 2%

-

-

1 *

3 *

4 *

Don't know

1 *

-

-

-

1 *

1 *

-

-

-

1 *

-

1 *

-

-

1 *

-

-

-

-

1 *

1 *

No answer

2 *

-

-

-

2 *

1 *

-

-

-

1 *

1 *

2 *

-

-

2 *

-

-

-

1 *

1 *

2 *

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 8

Q.5. Thinking generally, which of the items on this list would you say are most important in making somewhere a good place to live? Base : All Respondents

Satisfaction with See housing as a Planning for homes as Growth of economy as Support for building in local area priority priority priority area Support for building in district Development concerns Development plusses Change of opinion Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Yes (n)

No (o)

Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

Arts and cultural activities

125

111 13%

5 12%

18 14%

107 14%

28 11%

97 15%

50 13%

Amount and quality of housing

162

151 18%

7 16%

33

26%zd

129 17%

51 21%

111 17%

Better town centres

206

191 23%

12 28%

29 23%

177 23%

51 21%

155 24%

Care for the elderly

142

129 16%

11 24%

18 14%

125 16%

51

Education services and opportunities to learn

262 29%

239 29%

13 30%

46 36%

216 28%

79 32%

Facilities for children and young people

217

203 25%

8 18%

33 26%

184 24%

56 23%

Health services

394

364 44%

21 48%

53 41%

341 44%

117 47%

Job opportunities/high levels of employment

289

263 32%

12 28%

46 36%

243 31%

90 36%

199 30%

Leisure facilities

166 18%

149 18%

9 21%

22 17%

143 19%

44 18%

122 19%

Play areas, parks and open spaces

210 23%

193 23%

7 15%

28 22%

182 24%

48 19%

Public safety/low crime levels

464

428 52%

22 49%

66 52%

398 51%

106 43%

359

Public transport and roads

353 39%

329 40%

18 41%

56 44%

297 38%

103 42%

250 38%

The countryside and the natural environment

356

311 40%

14%s 18%djls 23%o 16%fg

24%j 44%i 32%h

51%e

21%zf

75 15%

57 14%

41 13%

72 18%

90 18%

99

24%zj

43 13%

87 22%

119 23%

95 23%

70 22%

91 14%

49 12%

93

64 15%

183 28%

125 32%

137 27%

130 31%

160 24%

97 25%

119 24%

112

278 42%

170 43%

224 44%

148

142 28%

77 19%

162 25% 55%ze

20 10%

27 16%

104 14%

21 12%

105 14%

21 16%

55 15%

109

25 13%

26 15%

127 17%

36 21%

141 18%

22 17%

112 21%

50 26%

41 23%

177 24%

29 17%

180 23%

26 20%

58 18%

83 16%

37 19%

21 12%

112 15%

30 17%

124 16%

84 26%

153 29%

56 29%

52 30%

202 28%

60 35%

27%j

64 20%

129 25%

44 23%

42 24%

168 23%

166 40%

142 44%

223 42%

87 44%

82 47%

330 45%

143 34%

101 32%

177 34%

63 32%

48 28%

89 18%

77 18%

62 20%

108

34 17%

91 23%

120 24%

100 24%

77 24%

119 23%

210 53%

254 50%

211 50%

169 53%

282 54%

157 40%

196 39%

161 38%

131 41%

37%zh

18%zg

75 14%

8 7%

122 14%

76

12 11%

166 18%

86 23%

34

202 22%

18 14%

57 15%

25

23%z

158 18%

222 29%

39 30%

97 26%

28 25%

253 28%

48 28%

191 25%

26 20%

89 24%

28 25%

223 25%

65 38%

330 43%

65 49%

170 45%

48 43%

399 44%

225 31%

65 38%

247 32%

42 32%

122 32%

36 33%

279 31%

22 13%

126 17%

40 23%

146 19%

19 15%

71 19%

22 20%

160 18%

55 28%

35 20%

161 22%

49 29%

173 22%

37 28%

78 21%

28 25%

199 22%

94 48%

87 50%

374 51%

90 53%

395 51%

69 53%

204 54%

48 43%

456 51%

202 38%

82 42%

67 39%

296 41%

57 33%

310 40%

43 33%

153 41%

52 47%

351 39%

196 37%

93

64 37%

65

21%zl

20%m

20%s

31%z

329 40%

13 29%

46 36%

103 42%

254 39%

164 42%

192 38%

140 34%

160

304

52 30%

291 38%

50%zp

150 40%

48 43%

365 40%

Other (specify)

4 *

4 *

-

-

4 1%

1 *

3 *

1 *

3 1%

3 1%

1 *

2 *

1 1%

1 *

3 *

1 1%

3 *

1 1%

1 *

-

4 *

Don't know

1 *

1 *

-

-

1 *

-

1 *

-

1 *

-

-

-

-

1 *

1 *

-

1 *

-

-

-

1 *

No answer

2 *

2 *

-

-

2 *

-

2 *

1 *

1 *

1 *

1 *

1 *

-

1 1%

2 *

-

2 *

-

1 *

-

2 *

40%iop

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

50%zi

48%zkm

42%zo


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 9

Q.5. Thinking generally, which of the items on this list would you say are most important in making somewhere a good place to live? Base : All Respondents

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

Key factors for option choice

C (j)

D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

Arts and cultural activities

125 14%

26 9%

57 15%

15 13%

79 13%

30 13%

50 14%

26 11%

19 13%

52 18%

33 12%

11 14%

46 17%

33 11%

23 16%

19 12%

122 14%

Amount and quality of housing

162 18%

50 18%

75 19%

19 17%

121 19%

63 27%

50 14%

34 14%

25 17%

48 16%

68 24%

14 18%

39 15%

54 18%

28 19%

38 25%

166 18%

Better town centres

206 23%

66 23%

81 21%

25 22%

150 24%

47 20%

91 26%

47 19%

28 19%

66 22%

70 25%

18 23%

60 22%

71 23%

40 27%

29 19%

202 22%

Care for the elderly

142 16%

56 20%

53 14%

21 19%

102 16%

42 18%

49 14%

41 17%

28 19%

47 16%

37 13%

12 15%

48 18%

41 14%

25 17%

25 16%

158 18%

Education services and opportunities to learn

262 29%

79 28%

106 28%

30 27%

172 28%

71 31%

110 32%

68 28%

38 26%

80 27%

98 34%

19 24%

82 31%

91 30%

41 27%

45 29%

253 28%

Facilities for children and young people

217 24%

65 23%

92 24%

26 23%

157 25%

62 27%

86 25%

55 23%

25 17%

69 24%

78 27%

19 25%

59 22%

64 21%

37 25%

51 33%

223 25%

Health services

394 44%

127 45%

166 43%

54 48%

264 42%

89 38%

151 43%

121 50%

85 59%

122 42%

111 39%

32 41%

119 45%

118 39%

72 48%

75 48%

399 44%

Job opportunities/high levels of employment

289 32%

79 28%

138 36%

35 31%

213 34%

80 34%

116 33%

72 30%

32 22%

90 31%

104 37%

27 35%

71 26%

118 39%

46 31%

44 28%

279 31%

Leisure facilities

166 18%

56 20%

73 19%

22 19%

113 18%

51 22%

52 15%

42 17%

29 20%

43 15%

52 18%

24 31%

45 17%

66 22%

24 16%

25 16%

160 18%

Play areas, parks and open spaces

210 23%

65 23%

93 24%

34 31%

142 23%

56 24%

77 22%

63 26%

30 20%

67 23%

66 23%

24 31%

70 26%

72 24%

26 18%

40 26%

199 22%

Public safety/low crime levels

464 51%

146 52%

210 55%

60 53%

322 52%

115 49%

190 55%

123 51%

75 52%

157 54%

156 55%

31 41%

129 48%

164 54%

76 51%

85 55%

456 51%

Public transport and roads

353 39%

116 41%

153 40%

50 44%

244 39%

92 40%

135 39%

95 39%

56 39%

116 39%

116 41%

25 32%

101 38%

125 41%

55 37%

59 38%

351 39%

The countryside and the natural environment

134 50%

356 40%

119 42%

142 37%

33 30%

245 39%

76 33%

136 39%

110 46%

66 46%

121 41%

86 30%

33 44%

95 31%

55 37%

60 39%

365 40%

Other (specify)

4 *

1 *

-

-

1 *

1 1%

1 *

2 1%

1 1%

3 1%

-

-

2 1%

1 *

1 1%

-

4 *

Don't know

1 *

-

-

-

1 *

-

-

-

-

1 *

-

-

-

-

1 1%

-

1 *

No answer

2 *

1 *

1 *

-

-

-

1 *

1 *

1 1%

1 *

-

-

1 *

1 *

-

-

2 *

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 10

Q.5. Thinking generally, which of the items on this list would you say are most important in making somewhere a good place to live? Base : All Respondents

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

E (e)

F (f)

G (g)

H (h)

I (i)

J (j)

K (k)

L (l)

M (m)

Yes (n)

Unweighted Total

902

88

241

25

99

74

141

16

81

76

6

4

Weighted Total

902

97*

24**

218

27**

95*

70*

146

18**

104*

70*

5**

4**

20**

Effective Base

806

75

23

223

21

90

67

127

14

77

66

6

4

22

Arts and cultural activities

125

20

21%j

5 20%

31

14%j

2 7%

9 10%

7 10%

31

3 15%

14 13%

-

-

1 3%

Amount and quality of housing

162

10 11%

3 13%

33 15%

3 12%

14 14%

10 14%

33

5 27%

24

17

-

3 77%

Better town centres

206

14 14%

6 23%

43 20%

3 9%

20 21%

22

40

27%a

2 13%

28 27%

23

3 55%

-

Care for the elderly

142

16

16%i

3 14%

51

23%zgi

3 12%

16

17%i

10 15%

14 10%

4 25%

6 6%

13

18%i

1 28%

Education services and opportunities to learn

262 29%

33 34%

7 27%

53 24%

4 16%

26 27%

23 33%

47 32%

6 32%

31 29%

22 32%

Facilities for children and young people

217 24%

19 20%

4 18%

51 23%

3 11%

31

22 31%

30 21%

5 29%

18 18%

Health services

394

51

52%g

8 31%

47%g

17 62%

39 40%

37

53%g

50 34%

5 28%

46 44%

Job opportunities/high levels of employment

289

24 25%

12 49%

58 26%

8 29%

36 37%

19 27%

45 31%

3 17%

48

Leisure facilities

166 18%

17 18%

4 18%

36 17%

5 19%

16 17%

8 11%

21 14%

3 16%

Play areas, parks and open spaces

210 23%

21 22%

5 22%

41 19%

4 13%

24 25%

19 28%

36 25%

4 25%

Public safety/low crime levels

464

49 51%

15 62%

107 49%

13 47%

50 52%

27 39%

84

57%f

13 75%

Public transport and roads

353 39%

38 38%

8 32%

90 41%

17 63%

35 37%

30 43%

53 36%

The countryside and the natural environment

356

50

15 63%

32

55

14%jq 18%os 23%s 16%gipr

44%gnr 32%co

51%ft

24

D (d)

High HMO density

102

22%a

91

811

97

165

113

98

340

902

787

122*

79*

171

124*

89*

314

902

84

727

91

76

150

96

89

312

902

21 18%

105 13%

16

36

22

6 33%

35

30%zo

127 16%

29

20

36

14 11%

4 20%

33 29%

173 22%

30

26

45

27%s

16 13%

1 23%

3 15%

10 9%

132

11 9%

15

19%p

18 10%

3 55%

1 27%

5 26%

40 35%

222 28%

36 30%

26 33%

18 26%

2 30%

2 50%

12 61%

19 16%

198

24 19%

28 40%

3 58%

1 24%

7 37%

39 33%

356

51 41%

27 38%

3 55%

1 27%

7 35%

54

47%zo

235 30%

29

21

2 29%

1 27%

2 12%

28 24%

31

30%c

18 26%

-

1 23%

5 24%

25 21%

56 53%

37 53%

1 16%

3 73%

9 47%

7 41%

40 39%

27 39%

2 32%

-

23%a

46%zacfg

28%zcfg

25%a 33%ac

29%zcfg

86

Unwtd Total

40

13%q

122 14%

17 18%

47 15%

166 18%

26

63 20%

202 22%

19 15%

13 15%

67

21%zpr

158 18%

54 32%

37 30%

28 31%

80 25%

253 28%

21 27%

35 20%

22 18%

34

82 26%

223 25%

32 40%

57 33%

67

44

45%r

399 44%

51

42%zsu

30 38%

57 33%

32 26%

26 29%

93 30%

279 31%

138 18%

32

23

29%zrtu

25 15%

22 18%

10 11%

52 17%

160 18%

186 24%

36 29%

19 24%

42 24%

25 20%

24 27%

65 21%

199 22%

57 49%

407 52%

69

56%t

41 52%

99

58%t

62 50%

37 41%

156 50%

456 51%

6 31%

47 40%

307 39%

48 39%

29 36%

61 36%

54 44%

36 40%

125 40%

351 39%

321

70

64

39

134

365 40%

17%z

25%z 45%zn

13%q 24%su 25%s

26%zrtu

3 4% 26%su 32%zsu

21%zqtu 21%s

18%q

54%zr

8 9%

29%s

37%zprsu 50%r

141

15 55%

30 32%

38%j

3 18%

26 25%

15 22%

1 16%

2 50%

7 36%

35 30%

41%z

29 24%

18 23%

Other (specify)

4 *

1 1%

-

1 *

-

1 1%

1 1%

-

-

-

-

-

-

-

-

4 1%

-

-

-

1 1%

1 1%

2 1%

4 *

Don't know

1 *

-

-

-

1 3%

-

-

-

-

-

-

-

-

-

-

1 *

-

-

-

1 1%

-

-

1 *

No answer

2 *

-

-

1 *

-

-

-

1 1%

-

-

-

-

-

-

-

2 *

-

-

1 1%

-

-

1 *

2 *

40%ijpq

51%zeij

103

33%zi

31%a

21%zej

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

115*

3 4%

24

No (o)

Canterbury District Personas

47%zeij

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

46%ij

41%pq

52%zpq

44%pq

43%pq


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 11

Q.6. Which of the items on this list would you most like to see improved, to make this area a better place to live? Base : All Respondents

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

Arts and cultural activities

99

50 12%

50 11%

26 13%

20

23 9%

15

13%g

15 7%

49

28

14%jk

10 4%

13 7%

47 12%

15 11%

21 8%

17

Amount and quality of housing

128

46 11%

83

26 13%

18 14%

45

18%z

14 12%

26 12%

53 18%

26 13%

27 12%

22 12%

57 15%

25 19%

32 12%

Better town centres

199

99 23%

100 21%

41 21%

28 22%

48 19%

26 23%

55 26%

49

107

15 7%

28

15%j

77 20%

32 24%

68 26%

Care for the elderly

145

16%cjo

66 15%

79 17%

19 10%

14 11%

37 14%

27

49

23%zcde

38 13%

42

21 9%

45

65

16

57

96 11%

38 9%

58 12%

16 9%

15 12%

33 13%

15 13%

17 8%

22 7%

36

16 7%

22 12%

45 12%

19 14%

22 8%

10 9%

91 11%

55

66 25%

19 18%

16 12%

42

Education services and opportunities to learn

11%gjkn 14%a 22%hjk

17%za

16%g

23%zcde

17%zjk

17%j

53%zhjk 20%zhj 18%zhj

24%zhj

17%o

12%o

22%zmo

95 11%

4 15%

16 14%

83 11%

92 10%

12 11%

126 14%

2 8%

15 13%

113 14%

130 14%

19 18%

196 23%

3 11%

32 27%

167 21%

202 22%

1 3%

23 20%

122 16%

152 17%

4 12%

15 13%

81 10%

100 11%

259 30%

5 18%

36 31%

230 29%

267 30%

7 7%

121 14%

5 16%

17 15%

108 14%

129 14%

16%n

4 4%

144

17%z

Facilities for children and young people

266

113 26%

153 32%

52 27%

42 34%

86

34%g

33 29%

52 24%

79 27%

79

61 27%

47 26%

123

Health services

125

54 13%

72 15%

16 8%

17 14%

39

18

35

34 11%

39

28 13%

25 14%

59

Job opportunities/high levels of employment

256

110 26%

146 31%

54 28%

35 28%

81 32%

35 31%

52 24%

87

84

43 20%

42 23%

108 28%

49

67 25%

23 22%

247 28%

8 29%

37 32%

219 28%

260 29%

Leisure facilities

181

86 20%

95 20%

43 22%

36

28%zfg

51 20%

19 17%

33 15%

69

46

40 18%

25 14%

90

32

38 15%

17 16%

169 19%

9 31%

19 16%

162 21%

170 19%

Play areas, parks and open spaces

188

73 17%

115

39 21%

33

65

25%zg

22 19%

29 13%

70

51

41 19%

26 14%

88

45

37 14%

17 16%

181 21%

7 23%

21 18%

168 21%

180 20%

Public safety/low crime levels

196 22%

81 19%

114 24%

37 19%

33 26%

55 21%

26 23%

45 21%

65 22%

58

40 18%

32 18%

78 20%

39

30%zl

57 22%

20 18%

193 22%

2 6%

32 27%

164 21%

196 22%

Public transport and roads

320

29%agno 14%co 28%jk 20%gknp 21%agkn

24%za

27%g

15%c

16%c

16%c

30%j 24%k 24%k

39%zhjk 19%zh 41%zhjk 22%k 25%k 29%zjk

32%o 15%o

23%zn 23%n

37%zno 24%n 34%zlno

16%o

158 37%

162 34%

66 34%

33 26%

96 38%

54

71 33%

104 35%

76 37%

87

39%k

54 29%

39%m

37 28%

90 34%

35 32%

304 35%

13 44%

42 36%

278 35%

325 36%

The countryside and the natural environment

84 9%

43 10%

41 9%

11 6%

7 6%

23 9%

19

24 11%

24 8%

23 11%

18 8%

19 10%

37 9%

10 7%

32 12%

6 5%

82 9%

3 9%

14 12%

70 9%

90 10%

Other (specify)

17 2%

8 2%

9 2%

3 1%

2 2%

5 2%

3 2%

5 2%

4 1%

3 1%

6 3%

4 2%

8 2%

1 1%

8 3%

-

17 2%

-

3 3%

14 2%

19 2%

2 *

4 1%

3 2%

-

1 *

1 1%

1 *

3 1%

-

27

15 3%

7 4%

9 7%

8 3%

2 2%

16

5 2%

7 3%

Don't know No answer

36%k

6 1% 42

5%bh

6%zb

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

48%zcdg 17%zcde

7%zef

1 * 20

9%zhi

2 1% 10

6%h

151

42%zno

2 * 16 4%

5 4%

1 * 18 7%

3

3%zln

4 3%

6 1% 41 5%

-

-

1 4%

3 3%

6 1%

6 1%

39 5%

42 5%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 12

Q.6. Which of the items on this list would you most like to see improved, to make this area a better place to live? Base : All Respondents

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

Arts and cultural activities

99 11%

6 15%

20 13%

11 9%

63 11%

33 12%

7 9%

1 6%

4 21%

51 9%

48 15%

69 11%

11 11%

19 14%

81 11%

11 15%

7 9%

-

23 8%

77 12%

Amount and quality of housing

128 14%

7 17%

17 11%

12 10%

92 16%

42 16%

92 10%

10 14%

-

3 15%

78 14%

51 15%

79 12%

24 25%

23 17%

102 14%

18 24%

8 9%

-

47 17%

81 13%

130 14%

Better town centres

199 22%

5 11%

28 18%

23 20%

143 24%

Care for the elderly

145 16%

4 9%

7 5%

16 14%

118 20%

57 21%

12 17%

4 26%

5 27%

108 19%

91 28%

153 23%

22 22%

23 17%

163 22%

14 18%

22 26%

-

60 22%

139 22%

202 22%

44 16%

9 13%

3 21%

5 27%

82 14%

64 19%

123 19%

14 14%

7 6%

120 16%

8 11%

17 20%

-

35 13%

111 18%

96 11%

3 7%

5 3%

9 8%

152 17%

79 13%

33 12%

8 11%

2 16%

2 14%

49 9%

47 14%

68 10%

21 21%

8 6%

72 10%

15 19%

10 12%

-

37 14%

59 9%

Facilities for children and young people

266 29%

15 35%

27 18%

34 29%

100 11%

190 32%

95 35%

19 26%

3 21%

3 19%

157 27%

109 33%

190 29%

41 42%

32 23%

219 30%

25 33%

21 25%

1 100%

89 33%

177 28%

267 30%

Health services

125 14%

3 7%

10 6%

Job opportunities/high levels of employment

256 28%

13 32%

37 24%

17 15%

95 16%

43 16%

9 13%

4 27%

2 11%

72 13%

53 16%

100 15%

12 12%

13 10%

97 13%

11 14%

17 20%

1 100%

33 12%

93 15%

129 14%

31 27%

175 30%

74 27%

19 27%

4 29%

8 48%

158 27%

99 30%

177 27%

35 35%

44 33%

206 28%

27 36%

22 27%

1 100%

79 29%

177 28%

Leisure facilities

181 20%

6 15%

260 29%

28 18%

34 29%

112 19%

59 22%

17 24%

5 36%

4 24%

111 19%

70 21%

130 20%

23 24%

27 20%

143 19%

24 31%

14 17%

-

67 25%

113 18%

170 19%

Play areas, parks and open spaces

188 21%

Public safety/low crime levels

196 22%

8 19%

17 11%

33 28%

131 22%

66 24%

13 18%

2 12%

4 22%

91 16%

97 30%

129 20%

33 33%

26 19%

153 21%

21 27%

13 16%

1 100%

84 31%

105 17%

180 20%

5 13%

29 19%

18 16%

143 24%

56 20%

11 16%

3 21%

4 24%

104 18%

92 28%

134 20%

38 38%

23 17%

160 22%

18 24%

17 21%

-

57 21%

139 22%

Public transport and roads

196 22%

320 36%

11 25%

56 37%

45 39%

209 35%

105 39%

29 41%

5 31%

6 32%

207 36%

114 35%

246 37%

30 31%

41 30%

276 37%

23 30%

20 24%

-

94 34%

227 36%

325 36%

The countryside and the natural environment

84 9%

1 2%

10 7%

9 8%

64 11%

20 7%

11 15%

2 16%

2 11%

54 9%

31 9%

68 10%

5 5%

10 8%

62 8%

6 7%

16 20%

-

14 5%

70 11%

90 10%

Other (specify)

17 2%

10 2%

6 2%

2 3%

-

-

9 2%

8 3%

11 2%

3 3%

3 2%

13 2%

3 4%

1 1%

-

5 2%

12 2%

19 2%

2 *

2 1%

-

-

-

6 1%

-

2 *

-

3 2%

6 1%

-

-

-

1 *

5 1%

6 1%

29 5%

11 4%

4 5%

-

1 5%

25 4%

18 5%

37 6%

3 3%

3 2%

33 4%

8 10%

-

12 4%

31 5%

42 5%

Education services and opportunities to learn

-

6 4%

1 1%

Don't know

6 1%

1 3%

2 1%

-

No answer

42 5%

2 5%

7 5%

4 4%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base

1 1%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 13

Q.6. Which of the items on this list would you most like to see improved, to make this area a better place to live? Base : All Respondents

Satisfaction with See housing as a Planning for homes as Growth of economy as Support for building in local area priority priority priority area Support for building in district Development concerns Development plusses Change of opinion Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Yes (n)

No (o)

Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

Arts and cultural activities

99

82 10%

Amount and quality of housing

128

107 13%

11 24%

100%zd

-

Better town centres

199

168 20%

19

34 26%

165 21%

50 20%

Care for the elderly

145

133 16%

9 20%

30

115 15%

37 15%

96

77 9%

13

30%za

19 15%

77 10%

Facilities for children and young people

266 29%

238 29%

16 36%

44 34%

Health services

125

112 14%

8 18%

37

Job opportunities/high levels of employment

256

235 28%

11 26%

Leisure facilities

181

161 19%

Play areas, parks and open spaces

188

165 20%

Public safety/low crime levels

196

Public transport and roads

320 36%

The countryside and the natural environment Other (specify)

Education services and opportunities to learn

Don't know No answer

58 11%

42 10%

39 12%

53 13%

75 15%

76

18%zj

94 24%

105 21%

86 20%

109 17%

57 14%

88 17%

30 12%

66 10%

36 9%

222 29%

68 27%

198 30%

89 11%

40 16%

85 13%

43 33%

214 28%

69 28%

187 29%

13 28%

36

28%zd

145 19%

38 15%

143

14 31%

34 26%

155 20%

42 17%

25

56%za

36 28%

160 21%

48 20%

296 36%

15 34%

43 34%

277 36%

84

72 9%

7 17%

13 10%

17 2%

17 2%

-

-

6 1%

6 1%

-

-

6 1%

1 2%

-

11%ae 14%adfjn 22%ar 16%dkr 11%a

14%d 28%h 20%de 21%a

163 22%agikr 20%

9%aikopr

42

5%c

42 5%

9

20%a

42%za

18 14% 128

24%zd

29%zd

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

82 11%

58 11%

23 12%

17 10%

33 10%

89

20 10%

80 25%

107 20%

61

61 15%

54 17%

72 14%

60 12%

40 10%

38 12%

53 10%

120 31%

145 29%

121 29%

97 30%

58 15%

68 13%

58 14%

48 15%

113 22%

127 30%

82 21%

99 20%

146 22%

76 19%

147 22%

73 18%

90 36%

231 35%

71 9%

29 12%

17 2%

6 2%

42

5%zc

18 7%

80 10%

20 15%

48 13%

8 7%

92 10%

33

19%n

115 15%

13 10%

59 16%

11 10%

130 14%

41 24%

169 22%

29 22%

70 18%

38

34%zr

202 22%

118 16%

28 16%

117 15%

29 22%

49 13%

18 17%

152 17%

15%zm

13 7%

82 11%

15 8%

77 10%

19 14%

40 11%

14 13%

100 11%

159 30%

56 29%

49 28%

210 29%

56 33%

231 30%

35 27%

108 29%

30 27%

267 30%

67 13%

35 18%

23 13%

109 15%

17 10%

101 13%

24 19%

53 14%

17 15%

129 14%

80 25%

137 26%

62 32%

55 32%

214 29%

42 25%

217 28%

39 30%

102 27%

35 31%

260 29%

83 20%

60 19%

106 20%

40 21%

34 20%

149 20%

31 18%

160 21%

21 16%

75 20%

24 22%

170 19%

112 22%

76 18%

73 23%

101 19%

57

28 16%

159 22%

30 17%

158 20%

30 23%

75 20%

33

180 20%

123 24%

75 18%

87

96 18%

59

30%zk

39 23%

159 22%

36 21%

160 21%

35 27%

65 17%

34

30%zr

196 22%

139 35%

181 36%

144 35%

115 36%

180 34%

79 41%

58 33%

261 36%

60 35%

272 35%

49 37%

130 35%

48 44%

325 36%

55 8%

31 8%

54 11%

25 6%

47

15%zi

35 7%

34

11 2%

10 3%

7 1%

7 2%

5 2%

11 2%

1 *

5 1%

4 1%

2 *

3 1%

1 *

3 *

17

25 4%

14 4%

29 6%

18 4%

17 5%

31 6%

54

22%zf

7%f

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

81

12%e

42 11%

74 11% 149 23%

22%e

143

36%zh

27%zi

17%zlm

88 12%

12 7%

18 10%

95 13%

31 18%

157 22%

40

33 19%

29

31%zkm 20%k

29%zkm

15 9%

75 10%

9 5%

63 8%

3 1%

4 2%

15 2%

3 2%

14 2%

-

3 2%

6 1%

4 2%

8 4%

37 5%

17%zkm

6 3%

6 1% 40 5%

22

30%zr

26 7%

14 12%

90 10%

4 3%

8 2%

1 1%

19 2%

-

3 1%

-

17%zp

3 2%

26

7%z

3 3%

6 1% 42 5%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 14

Q.6. Which of the items on this list would you most like to see improved, to make this area a better place to live? Base : All Respondents

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

C (j)

Key factors for option choice D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

Arts and cultural activities

99 11%

27 10%

50 13%

12 10%

72 12%

19 8%

35 10%

33 14%

23 16%

31 11%

25 9%

7 10%

34 13%

Amount and quality of housing

128 14%

40 14%

72 19%

Better town centres

199 22%

54 19%

92 24%

20 17%

91 15%

50 22%

48 14%

21 9%

18 12%

36 12%

48 17%

14 19%

46 17%

13 12%

153 25%

49 21%

69 20%

62 25%

29 20%

55 19%

70 25%

15 20%

60 22%

Care for the elderly

145 16%

47 17%

67 17%

17 15%

101 16%

32 14%

56 16%

45 18%

29 20%

33 11%

52 18%

7 9%

51 19%

96 11%

29 10%

38 10%

15 14%

68 11%

29 12%

34 10%

26 11%

17 11%

31 10%

32 11%

7 10%

Facilities for children and young people Health services

266 29%

78 28%

126 33%

35 31%

190 30%

74 32%

100 29%

66 27%

28 20%

83 28%

104 37%

125 14%

42 15%

53 14%

16 14%

91 15%

38 17%

40 11%

36 15%

28 20%

33 11%

33 12%

Job opportunities/high levels of employment

256 28%

80 28%

122 32%

18 16%

208 33%

63 27%

104 30%

66 27%

42 29%

78 26%

Leisure facilities

181 20%

59 21%

70 18%

28 25%

121 19%

59 25%

65 19%

41 17%

26 18%

Play areas, parks and open spaces

188 21%

56 20%

77 20%

22 19%

134 21%

40 17%

72 21%

58 24%

Public safety/low crime levels

196 22%

72 25%

85 22%

28 25%

147 24%

56 24%

62 18%

58 24%

Public transport and roads

320 36%

82 29%

152 40%

33 29%

236 38%

79 34%

121 35%

The countryside and the natural environment

84 9%

32 11%

29 8%

9 8%

56 9%

12 5%

Other (specify)

17 2%

4 1%

5 1%

1 1%

11 2%

4 2%

-

-

Education services and opportunities to learn

Don't know

6 1%

1 *

2 *

No answer

42 5%

16 6%

12 3%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

6 6%

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base

3 * 23 4%

8 4%

30 10%

19 12%

15 10%

92 10%

43 14%

7 5%

28 18%

130 14%

75 25%

33 22%

28 18%

202 22%

42 14%

28 19%

20 13%

152 17%

23 8%

41 13%

15 10%

17 11%

100 11%

20 26%

76 28%

99 33%

42 28%

47 30%

267 30%

12 16%

40 15%

37 12%

17 11%

28 18%

129 14%

89 31%

19 25%

72 27%

97 32%

48 32%

35 23%

260 29%

51 18%

65 23%

22 28%

46 17%

70 23%

37 25%

24 16%

170 19%

42 29%

57 20%

46 16%

19 25%

64 24%

59 19%

32 21%

31 20%

180 20%

39 27%

61 21%

52 18%

21 27%

57 21%

66 22%

40 27%

31 20%

196 22%

87 36%

47 32%

93 32%

112 40%

26 34%

83 31%

114 38%

58 39%

57 37%

325 36%

33 10%

28 12%

14 10%

34 12%

19 7%

5 7%

33 12%

18 6%

15 10%

17 11%

90 10%

6 2%

6 3%

3 2%

8 3%

4 1%

1 1%

6 2%

5 2%

3 2%

2 1%

19 2%

5 1%

1 *

2 1%

2 1%

3 1%

-

2 1%

2 1%

-

1 1%

6 1%

14 4%

16 7%

9 6%

20 7%

5 2%

4 5%

14 5%

14 5%

4 3%

5 3%

42 5%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 15

Q.6. Which of the items on this list would you most like to see improved, to make this area a better place to live? Base : All Respondents

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

E (e)

F (f)

G (g)

H (h)

I (i)

J (j)

K (k)

L (l)

M (m)

Yes (n)

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

902

88

241

25

99

74

141

16

81

76

6

4

91

811

97

165

113

98

340

902

902

97*

24**

218

27**

95*

70*

146

18**

104*

70*

5**

4**

20**

115*

787

122*

79*

171

124*

89*

314

902

Effective Base

806

75

23

223

21

90

67

127

14

77

66

6

4

22

84

727

91

76

150

96

89

312

902

99

10 11%

4 17%

19 9%

2 9%

21

3 15%

19

-

-

2 12%

23

25

13 10%

9 10%

27 9%

92 10%

Amount and quality of housing

128

13 14%

7 28%

22 10%

1 6%

Better town centres

199 22%

15 15%

4 18%

46 21%

4 14%

Care for the elderly

145 16%

15 16%

8 34%

37 17%

96 11%

4 5%

3 13%

Facilities for children and young people

266 29%

30 31%

Health services

125 14%

12 13%

Job opportunities/high levels of employment

256

Leisure facilities Play areas, parks and open spaces

11%joq

18%zcj

20%zo

76 10%

22

18%zqu

3 3%

15%qu

28

19%ce

6 34%

13 13%

17

1 27%

2 50%

3 14%

21 18%

108 14%

19 16%

20

35

21%ztu

15 12%

9 10%

30 10%

130 14%

33%zacgi

19 27%

26 18%

3 16%

19 19%

22

31%ag

2 43%

-

7 35%

22 19%

177 22%

22 18%

24

30%rs

31 18%

18 15%

26

78

25%s

202 22%

2 6%

17 18%

14 21%

16 11%

5 30%

15 15%

7 10%

2 32%

-

5 23%

13 11%

133 17%

21 17%

9 11%

25 14%

17 14%

19 21%

54 17%

152 17%

19 9%

2 7%

12 13%

9 13%

14 10%

4 25%

6 6%

13

1 27%

2 46%

5 24%

13 11%

84 11%

11 9%

16

17 10%

6 5%

14

32 10%

100 11%

10 41%

57 26%

5 20%

28 30%

29

41%zcgi

37 25%

4 22%

23 22%

31

45%zcgi

2 43%

-

7 35%

30 26%

236 30%

27 22%

34

42%zpru

47 28%

36 29%

36

40%zpu

85 27%

267 30%

4 18%

32 14%

4 14%

15 15%

11 16%

16 11%

4 22%

13 13%

8 11%

2 43%

-

3 15%

14 12%

112 14%

17 14%

10 12%

21 12%

16 13%

14 16%

46 15%

129 14%

29 30%

9 38%

47 21%

6 22%

29 30%

20 28%

36 25%

6 34%

37

36%c

21 30%

1 27%

3 73%

12 63%

34 30%

222 28%

43

35%u

25 32%

46 27%

35 28%

32

36%u

75 24%

260 29%

181

24

25%c

9 37%

30 14%

2 6%

22

23%c

12 17%

39

27%zc

5 27%

19 18%

10 15%

2 38%

-

5 24%

21 18%

160 20%

24 19%

12 15%

48

28%zqu

26 21%

17 18%

52 17%

170 19%

188 21%

19 20%

5 22%

44 20%

3 10%

18 19%

17 25%

30 21%

4 20%

26 25%

18 26%

1 11%

-

3 13%

18 16%

170 22%

29 24%

19 24%

35 21%

22 18%

20 22%

62 20%

180 20%

Public safety/low crime levels

196

9 10%

6 25%

44

20%a

8 28%

21

18

25%a

21 14%

7 41%

30

24

34%zacg

2 30%

1 27%

6 30%

21 18%

175 22%

37

27

34%zrsu

27 16%

17 14%

23

65 21%

196 22%

Public transport and roads

320 36%

35 36%

14 59%

75 34%

12 43%

40 42%

26 37%

45 31%

6 35%

38 37%

21 29%

2 38%

-

6 31%

39 34%

282 36%

45 37%

23 29%

59 35%

47 37%

32 36%

115 37%

325 36%

The countryside and the natural environment

84

10 10%

3 12%

29

2 7%

8 8%

15%gj

9 6%

2 13%

8 8%

2 3%

-

-

1 6%

7 6%

77 10%

10 8%

2 3%

12 7%

11 9%

12

37

12%q

90 10%

Other (specify)

17 2%

1 1%

-

4 2%

1 3%

4 5%

2 2%

4 3%

-

1 1%

-

-

-

-

3 2%

14 2%

1 1%

-

4 2%

2 2%

2 2%

8 3%

19 2%

6 1%

1 1%

-

1 *

-

1 1%

-

2 1%

-

1 1%

-

-

-

-

1 1%

5 1%

1 1%

-

2 1%

1 1%

-

2 1%

6 1%

7 7%

-

9 4%

3 10%

5 5%

8

4 3%

1 8%

1 1%

2 3%

-

-

2 10%

3 2%

2 3%

4 3%

10 8%

9

14 4%

42 5%

Education services and opportunities to learn

Don't know No answer

28%cu 20%c

22%ags

9%q

42

5%n

13%zgj

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

22%a

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

6 9%

15%j

3 4%

32

14%cu

8 8%

7 9%

86

Unwtd Total

Weighted Total

8 9%

24

No (o)

Canterbury District Personas

Unweighted Total

Arts and cultural activities

24

D (d)

High HMO density

10

11%zcgi

28%ag

24%zcef

18%zaci

-

42

5%zn

30%zrs

25%zstu

20%zprsu

29%s

15%s

26%s

13%q

11%zpru


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 16

Q.7. On this card is a list of things that Canterbury City Council has identified as priorities. Which two or three, if any, do you think it is most important for the Council to work towards? Base : All Respondents

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

Encouraging greater involvement for local people

120

57 13%

Keeping the district a safe place to live

423

185 43%

Making the district cleaner and greener

200 22%

Planning for the right type and number of homes in the right places

247

Supporting excellent and diverse cultural facilities and activities for residents and visitors Tackling disadvantage

13%i

47%ah

27%cdho

58 6%

33 17%

11 9%

29 11%

22

19%zdeg

25 12%

46

15%i

18 9%

22 12%

55 14%

17 13%

31 12%

16 15%

114 13%

5 17%

13 11%

107 14%

120 13%

115

16%i

238

94 49%

64 51%

113 44%

47 41%

105 49%

112 38%

52%h

83 45%

175 45%

61 46%

124 47%

57 53%

408 47%

14 48%

48 41%

374 48%

423 47%

96 22%

104 22%

51 27%

25 20%

51 20%

24 21%

49 23%

78

39 19%

50 23%

33 18%

82 21%

28 21%

58 22%

27 25%

192 22%

8 27%

24 20%

176 22%

186 21%

128 30%

119 25%

34 18%

21 17%

72

46

73

34%zcd

62 21%

62

72

32%h

51 28%

101 26%

28 22%

97

19 18%

236 27%

10 34%

35 30%

211 27%

265 29%

24 6%

34 7%

12 6%

7 6%

7 6%

15 7%

24 8%

9 5%

12 5%

13 7%

26 7%

5 4%

15 6%

9 8%

55 6%

3 12%

8 7%

50 6%

56 6%

50%a

28%cd

17 7%

40%zcde

26%k

113

34

56%zhk

31%h

37%zlmo

13%gin

47 11%

69 15%

31

16%g

15 12%

38

15 13%

17 8%

54

14 7%

23 10%

25

58

13 10%

23 9%

18

109 13%

5 16%

11 10%

105 13%

108 12%

91

55

37 8%

32

17

26

7 6%

9 4%

39

13%j

17 8%

15 7%

20 11%

48

12 9%

10 4%

22

90 10%

1 3%

4 3%

88

82 9%

Supporting facilities and activities for children and young people

237

102 24%

135 29%

41 21%

48

87

26 23%

35 16%

65 22%

57 28%

55 25%

60

119

50

44 17%

18 17%

235

2 8%

26 22%

211 27%

235 26%

Supporting the growth of the local economy and the number of people in work

394

207

187 40%

76 40%

65 52%

124 48%

44 38%

86 40%

116 39%

96 47%

101 46%

81 44%

185

53 40%

106 40%

43 40%

381 44%

13 44%

42 36%

352 45%

394 44%

Tackling traffic congestion and improving the condition of roads and pavements

464

223 52%

241 51%

69 36%

58 47%

133

68

159 54%

101 50%

116 53%

88 48%

192

65

168

33 30%

453

8 27%

78

386 49%

470 52%

5 1%

6 1%

3 1%

1 1%

4 2%

2 1%

2 1%

2 1%

10 1%

13 1%

Supporting a broad range of sporting and fitness facilities and activities

Other (specify)

116

63 13%

10%bgnr

26%gn

44%br

51%cos

12 1%

13%zb

48%zb

17%zfg

15%g

14%g

10%g

39%zcfg

34%zcfg

52%c

59%c

136

63%zcde

3 2%

2 1%

18%zij

13%i

33%zh

15%n 12%n

31%zno

48%z

50%o

5

3%z

4 1%

38%zno

49%o

64%zlmo

17%n 20%zmn

3 2%

4 2%

1 1%

27%z

52%z

11 1%

67%zs

* 2%

2 1%

11%zr

Don't know

1 *

-

1 *

-

-

-

-

1 *

-

-

1 *

-

-

-

1 *

-

1 *

-

1

1%s

-

1 *

No answer

1 *

1 *

1 *

-

-

-

1 *

1 *

1 *

-

-

1 *

-

1 *

1 *

-

1 *

-

-

1 *

2 *

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 17

Q.7. On this card is a list of things that Canterbury City Council has identified as priorities. Which two or three, if any, do you think it is most important for the Council to work towards? Base : All Respondents

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

Encouraging greater involvement for local people

120 13%

3 7%

24 16%

16 14%

78 13%

36 13%

12 17%

2 15%

1 4%

80 14%

40 12%

84 13%

11 11%

23 17%

103 14%

11 15%

6 7%

-

28 10%

92 15%

120 13%

Keeping the district a safe place to live

423 47%

15 37%

75 49%

53 46%

279 47%

127 47%

29 41%

6 43%

10 56%

252 44%

171 52%

304 46%

54 55%

62 45%

340 46%

33 43%

49 58%

1 100%

124 45%

299 47%

423 47%

Making the district cleaner and greener

200 22%

9 21%

37 24%

24 21%

130 22%

55 20%

17 23%

2 11%

6 35%

123 21%

77 24%

158 24%

17 18%

21 16%

159 22%

21 27%

20 24%

-

50 18%

150 24%

186 21%

Planning for the right type and number of homes in the right places

247 27%

4 11%

33 22%

30 26%

179 30%

69 25%

23 32%

5 32%

3 16%

162 28%

85 26%

195 30%

22 22%

29 21%

202 27%

17 23%

27 32%

-

58 21%

189 30%

265 29%

58 6%

5 11%

10 7%

7 6%

36 6%

16 6%

6 8%

-

2 14%

47 8%

12 4%

45 7%

2 2%

10 7%

44 6%

9 12%

6 7%

-

18 7%

41 6%

56 6%

116 13%

9 22%

20 13%

16 14%

70 12%

39 14%

14 19%

2 15%

2 11%

82 14%

34 10%

85 13%

11 12%

18 13%

102 14%

9 12%

4 5%

-

38 14%

78 12%

108 12%

91 10%

7 18%

24 15%

20 17%

41 7%

32 12%

7 10%

3 20%

3 14%

63 11%

28 9%

65 10%

7 7%

19 14%

73 10%

12 16%

5 6%

-

39 14%

52 8%

82 9%

Supporting facilities and activities for children and young people

237 26%

7 17%

35 23%

37 32%

158 27%

86 32%

18 25%

6 40%

5 27%

147 26%

90 27%

171 26%

36 36%

28 21%

208 28%

18 24%

11 13%

-

116 42%

121 19%

235 26%

Supporting the growth of the local economy and the number of people in work

394 44%

21 50%

53 35%

56 49%

264 45%

133 49%

33 47%

7 44%

7 41%

259 45%

135 41%

296 45%

37 38%

59 44%

323 44%

31 40%

39 47%

-

131 48%

263 42%

394 44%

Tackling traffic congestion and improving the condition of roads and pavements

464 51%

16 39%

73 48%

49 42%

325 55%

141 52%

32 45%

6 43%

6 35%

305 53%

159 49%

365 55%

40 41%

56 42%

386 52%

29 38%

48 58%

1 100%

125 46%

339 54%

470 52%

12 1%

2 12%

10 1%

13 1%

Supporting excellent and diverse cultural facilities and activities for residents and visitors Tackling disadvantage Supporting a broad range of sporting and fitness facilities and activities

Other (specify)

* 1%

1 1%

4 4%

6 1%

1 *

-

1 5%

8 1%

4 1%

8 1%

1 1%

2 2%

2 2%

-

-

5 2%

7 1%

Don't know

1 *

-

-

-

1 *

-

-

-

-

1 *

-

1 *

-

-

1 *

-

-

-

-

1 *

1 *

No answer

1 *

-

-

-

1 *

-

-

-

-

-

1 *

1 *

-

1 *

1 *

-

1 1%

-

-

1 *

2 *

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 18

Q.7. On this card is a list of things that Canterbury City Council has identified as priorities. Which two or three, if any, do you think it is most important for the Council to work towards? Base : All Respondents

Satisfaction with See housing as a Planning for homes as Growth of economy as Support for building in local area priority priority priority area Support for building in district Development concerns Development plusses Change of opinion Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Yes (n)

No (o)

Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

Encouraging greater involvement for local people

120

106 13%

8 17%

16 12%

104 13%

19 8%

102

36 9%

84

52 12%

43 13%

68 13%

25 13%

26 15%

95 13%

25 15%

102 13%

18 14%

46 12%

14 13%

120 13%

Keeping the district a safe place to live

423

390 47%

21 47%

62 49%

360 47%

97 39%

326

157 40%

266

199 48%

154 48%

246 47%

91 47%

83 48%

351 48%

72 42%

360 47%

63 48%

183 48%

49 45%

423 47%

Making the district cleaner and greener

200

176 22%aegiko 21%

15 35%

29 22%

171 22%

35 14%

164

56 14%

144

77 19%

80

25%i

103 20%

52

27%k

41 23%

176

24 14%

174 23%

26 19%

82 22%

33 29%

186 21%

Planning for the right type and number of homes in the right places

247

226 27%

12 28%

54

192 25%

100%zf

-

90 23%

157

113 27%

93 29%

152 29%

57 29%

38 22%

200 27%

46 27%

206 27%

41 31%

111 29%

28 25%

265 29%

55 7%

3 6%

8 6%

50 6%

10 4%

48 7%

32 8%

26 5%

32 8%

18 6%

35 7%

9 5%

13 7%

44 6%

14 8%

50 7%

8 6%

23 6%

3 3%

56 6%

116

104 13%

7 15%

12 9%

104 13%

17 7%

99

51 13%

65 13%

49 12%

40 13%

61 12%

29 15%

24 14%

88 12%

28 16%

97 13%

19 14%

36 10%

15 14%

108 12%

91

79 9%

6 13%

11 8%

81 10%

11 4%

81

23 6%

69

39 9%

32 10%

47 9%

21 11%

21 12%

70 10%

21 12%

77 10%

14 11%

30 8%

13 12%

82 9%

89 23%

148

113 27%

74 23%

138 26%

40 21%

58

33%zl

178 24%

59

206 27%

31 24%

90 24%

26 23%

235 26%

73 38%

68 39%

305 42%

89

52%zn

347 45%

47 36%

173 46%

43 39%

394 44%

79 45%

397

67 39%

385 50%

79

206 55%

64 58%

470 52%

Supporting excellent and diverse cultural facilities and activities for residents and visitors Tackling disadvantage Supporting a broad range of sporting and fitness facilities and activities

13%eg

47%eg

27%dfg

58 6%

13%er 10%aeg

42%zd

247

15%ze

50%ze 25%ze

15%ze 12%ze

Supporting facilities and activities for children and young people

237

227

6 13%

32 25%

205 27%

54 22%

183 28%

Supporting the growth of the local economy and the number of people in work

394

370

13 29%

53 41%

341 44%

90 36%

304

394

Tackling traffic congestion and improving the condition of roads and pavements

464

422 51%

23 53%

64 50%

400 52%

109 44%

355

163 41%

10 1%

2 1%

Other (specify)

26%gln

44%ehjn

51%egiop

27%z

45%z

46%ze

54%ze

52%zg 28%zg 31%zg

14%zg

29%zg

-

301

59%zg

205

120 38%

251

189 45%

191

265 50%

49%zj

60%zi

48%zl

118

60%zkm

24%zo

54%zo

61%zp

12 1%

11 1%

1 2%

2 2%

4 1%

8 2%

5 1%

4 1%

5 1%

4 2%

3 2%

1 1%

8 1%

4 3%

4 1%

2 2%

13 1%

1 *

1 *

-

-

1 *

-

1 *

-

1 *

-

1 *

-

1 *

-

1 *

-

1 *

-

-

1 1%

1 *

No answer

1 *

1 *

-

-

1 *

-

1 *

-

1 *

1 *

-

1 *

-

1 *

1 *

-

1 *

-

1 *

-

2 *

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

11 1%

34%zn

Don't know

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

10 2%

100%zh

17%zg


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 19

Q.7. On this card is a list of things that Canterbury City Council has identified as priorities. Which two or three, if any, do you think it is most important for the Council to work towards? Base : All Respondents

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

Key factors for option choice

C (j)

D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

Encouraging greater involvement for local people

120 13%

33 12%

54 14%

15 13%

87 14%

30 13%

43 12%

32 13%

18 13%

47 16%

39 14%

7 9%

33 12%

42 14%

18 12%

24 15%

120 13%

Keeping the district a safe place to live

423 47%

137 48%

185 48%

61 55%

292 47%

108 47%

167 48%

116 48%

73 50%

130 44%

137 48%

32 41%

123 46%

147 48%

69 46%

69 44%

423 47%

Making the district cleaner and greener

200 22%

74 26%

83 22%

24 22%

135 22%

41 18%

78 23%

67 28%

43 29%

68 23%

51 18%

13 18%

73 27%

60 20%

30 20%

33 21%

186 21%

Planning for the right type and number of homes in the right places

247 27%

78 28%

103 27%

36 32%

167 27%

79 34%

82 24%

66 27%

41 28%

90 31%

67 24%

20 27%

77 29%

76 25%

35 23%

49 32%

265 29%

58 6%

11 4%

26 7%

3 3%

38 6%

13 6%

19 6%

19 8%

11 7%

24 8%

12 4%

3 4%

25 9%

17 6%

8 5%

7 4%

56 6%

116 13%

30 11%

48 12%

13 12%

77 12%

35 15%

41 12%

33 14%

16 11%

33 11%

40 14%

13 17%

30 11%

37 12%

25 17%

22 14%

108 12%

91 10%

38 13%

30 8%

16 15%

58 9%

18 8%

34 10%

35 14%

22 15%

23 8%

29 10%

9 12%

23 9%

31 10%

22 15%

12 8%

82 9%

Supporting facilities and activities for children and young people

237 26%

66 23%

113 29%

31 28%

162 26%

80 34%

93 27%

50 21%

27 19%

78 27%

85 30%

22 29%

68 25%

77 25%

43 29%

42 27%

235 26%

Supporting the growth of the local economy and the number of people in work

394 44%

109 39%

175 46%

37 33%

291 47%

91 39%

178 51%

94 39%

60 41%

117 40%

145 51%

29 38%

122 46%

147 49%

61 41%

58 37%

394 44%

Tackling traffic congestion and improving the condition of roads and pavements

464 51%

154 55%

191 50%

53 47%

314 50%

99 43%

183 53%

137 56%

74 51%

163 56%

142 50%

33 44%

142 53%

138 45%

90 60%

83 53%

470 52%

12 1%

13 1%

Supporting excellent and diverse cultural facilities and activities for residents and visitors Tackling disadvantage Supporting a broad range of sporting and fitness facilities and activities

Other (specify)

4 1%

4 1%

3 3%

7 1%

4 2%

1 *

5 2%

3 2%

1 *

2 1%

1 1%

3 1%

6 2%

1 1%

1 1%

Don't know

1 *

-

1 *

-

1 *

-

-

-

-

-

-

-

-

1 *

-

-

1 *

No answer

1 *

1 1%

-

1 1%

1 *

-

1 *

-

1 1%

1 *

-

-

1 *

-

-

1 1%

2 *

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 20

Q.7. On this card is a list of things that Canterbury City Council has identified as priorities. Which two or three, if any, do you think it is most important for the Council to work towards? Base : All Respondents

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

Unweighted Total

902

88

24

241

25

99

74

141

16

Weighted Total

902

97*

24**

218

27**

95*

70*

146

18**

Effective Base

806

75

23

223

21

90

67

127

Encouraging greater involvement for local people

120

12 12%

4 15%

4 13%

14

13

Keeping the district a safe place to live

423

47

9 39%

50%fg

13 49%

52

54%fg

Making the district cleaner and greener

200 22%

33

34%zcfgj

6 26%

46 21%

4 16%

22 23%

Planning for the right type and number of homes in the right places

247

27%o

26 27%

5 21%

76

12 45%

58

10

10%j

1 5%

16

7%j

1 3%

8 8%

Supporting excellent and diverse cultural facilities and activities for residents and visitors Tackling disadvantage Supporting a broad range of sporting and fitness facilities and activities

13%cju

47%fgrt

6%jq

116

13%ou

91

10%ft

48%f

18 8% 110

35%zegi

K (k)

L (l)

M (m)

Yes (n)

81

76

6

4

24

104*

70*

5**

4**

20**

14

77

66

6

4

22

25

17%cj

4 25%

19

1 27%

1 27%

22 31%

57 39%

10 59%

45 43%

42

60%zfgi

2 29%

10 14%

28 19%

6 32%

28 26%

12 17%

1 16%

20 21%

20 29%

34 24%

5 28%

22 21%

17 24%

4 4%

5

-

6 5%

20

22 15%

-

19

1 7%

15%j

4 15%

22 10%

4 15%

8 8%

14

15%f

3 12%

24

2 6%

6 6%

11%f

J (j)

18%cj

7%j

29%zacegj

1 2%

15

10%j

13%f

No (o)

Canterbury District Personas

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Unwtd Total

91

811

97

86

165

113

98

340

902

115*

787

122*

79*

171

124*

89*

314

902

84

727

91

76

150

96

89

312

902

2 9%

18 16%

102 13%

24

15 12%

15 16%

2 50%

11 58%

50 43%

373 47%

56 46%

46

58%rt

66 39%

60 48%

33 37%

52%zrt

423 47%

-

3 15%

29 25%

171 22%

33

27%t

13 16%

34 20%

38

30%zqt

13 14%

67 21%

186 21%

3 55%

1 23%

5 27%

40 35%

207 26%

27 22%

20 26%

40 23%

38 31%

26 29%

96 31%

265 29%

-

-

-

1 6%

11 10%

47 6%

6 5%

-

16

11

19 18%

6 8%

-

-

4 19%

23

20%zo

93 12%

19 15%

6 7%

26 15%

12 10%

16

5 7%

-

-

1 3%

13 11%

78 10%

18

5 6%

22

16

18%cj

16%ef

3 4%

19%qu

15%t

5 7%

29

17%q

10%q

13%t

9%q

13%t

6

7%q

24

27%zqrsu

2 2%

33 10% 162

20

6%q

29 9% 29

120 13%

56 6%

108 12%

9%t

82 9%

80 25%

235 26%

Supporting facilities and activities for children and young people

237

21 22%

6 23%

56

26%i

7 26%

24 25%

20

48

33%i

5 29%

15 15%

21

30%i

2 30%

2 50%

8 43%

19 16%

218

20 17%

25

54

31%p

28 23%

29

Supporting the growth of the local economy and the number of people in work

394 44%

45 46%

9 37%

99 45%

9 33%

47 49%

28 40%

60 41%

8 43%

42 41%

34 49%

2 32%

2 50%

8 41%

43 37%

351 45%

50 41%

38 48%

69 41%

54 43%

36 40%

145 46%

394 44%

Tackling traffic congestion and improving the condition of roads and pavements

464 51%

49 51%

17 71%

114 52%

17 62%

58

61%i

39 56%

73 50%

7 42%

45 43%

36 51%

1 28%

2 50%

4 22%

51 45%

413 52%

53 43%

39 50%

90 53%

66 53%

44 49%

172 55%

470 52%

12 1%

2 2%

-

2 1%

2 6%

2 2%

2 2%

1 1%

-

1 1%

-

-

-

-

1 1%

11 1%

1 1%

-

1 1%

4 3%

2 2%

4 1%

13 1%

-

-

1 *

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

1 *

Other (specify) Don't know

26%inp

1 *

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

29%i

28%zn

1 *

31%p

32%p

1 *


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 20

Q.7. On this card is a list of things that Canterbury City Council has identified as priorities. Which two or three, if any, do you think it is most important for the Council to work towards? Base : All Respondents

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

Unweighted Total

902

88

24

241

25

99

74

141

16

Weighted Total

902

97*

24**

218

27**

95*

70*

146

18**

Effective Base

806

75

23

223

21

90

67

127

1 *

-

-

-

-

-

1 *

No answer

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

1 1%

J (j)

K (k)

L (l)

M (m)

Yes (n)

81

76

6

4

24

104*

70*

5**

4**

20**

14

77

66

6

4

-

-

-

-

-

No (o)

Canterbury District Personas

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Unwtd Total

91

811

97

86

165

113

98

340

902

115*

787

122*

79*

171

124*

89*

314

902

22

84

727

91

76

150

96

89

312

902

-

1 *

1 *

-

-

1 *

-

-

2 *

1 1%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 21

Q.8a. In principle, do you support or oppose the building of new homes in the future in your local area? Base : All Respondents

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

Strongly support

115

60 14%

55 12%

24

38

19

109 13%

6 19%

20 17%

Tend to support

303

148 35%

Neither support nor oppose

159

Tend to oppose Strongly oppose Don't know

35

12 9%

28 11%

14 12%

27 13%

155 33%

73 38%

53

76 30%

38 33%

64 30%

70 16%

89 19%

40 21%

17 14%

53

21%g

19 17%

29 13%

194 21%

95 22%

98 21%

32 17%

32 25%

56 22%

29 25%

125

53 12%

72 15%

11 6%

11 9%

40

14 12%

3 1%

3 1%

-

-

108

13%l 34%r 18%gn

14%chos

6 1%

SUPPORT

418

208 48%

210 44%

OPPOSE

319

148 35%

171 36%

99

59

39 8%

NET SUPPORT

46%ek 35%cho 11%begiknr

14%zb

18%ze

42%eg

16%c

31 15%

28 13%

17 9%

34 9%

40%zik

59 29%

73 33%

52 28%

140 36%

35 26%

78 29%

44

41%m

291 34%

12 41%

27 23%

276

301 33%

52 18%

29 14%

35 16%

43

23%zi

75 19%

22 17%

37 14%

23 22%

154 18%

5 16%

17 15%

141 18%

161 18%

44 21%

59 20%

41 20%

55 25%

40 22%

87 23%

34 26%

54 20%

16 15%

187 22%

4 14%

26 22%

168 21%

183 20%

49

25 9%

43

27 12%

30

49

17

54

4 3%

122 14%

3 9%

99 13%

130 14%

-

3 1%

2 1%

2 *

1 *

102 46%

69 38%

173 45%

69

137

* *

37

23%zcdef

39 13% 119

2 1%

1 1%

3 1%

1 * 157

56%zeg

64 52%

104 41%

51 45%

91 42%

43 23%

43 35%

97

43

93

84 29%

65

21

7

8

-3 -1%

73

34%zdefg

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

17%efg

38%c 3%g

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

37%c 7%eg

43%zc

53%zk

25%zijk

21%zhj

90 44% 84

41%zh

6

3%k

82 37% 20

9%ik

16%h

38%h

13%o

35%o 10%n

18%l

13%o

14%l

21%zlo

18%l

4 1%

-

6 1%

58 44%

115 44%

64

59%zlmn

51

108

20 19%

39%o

7 6%

41%zo

7 3%

44

41%zlmn

26

22%zs

95 12% 35%zr

120 13%

-

1 1%

5 1%

7 1%

401 46%

18 60%

47 40%

371 47%

421 47%

308 35%

7 23%

52

267 34%

313 35%

92 11%

11 37%

-5 -4%

104

108 12%

44%zs

13%zr


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 22

Q.8a. In principle, do you support or oppose the building of new homes in the future in your local area? Base : All Respondents

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

Strongly support

115 13%

10 23%

25 16%

7 6%

74 13%

23 8%

7 10%

-

2 13%

59 10%

56 17%

63 10%

23 23%

27 20%

97 13%

7 9%

11 13%

-

33 12%

82 13%

120 13%

Tend to support

303 34%

16 39%

64 42%

40 35%

183 31%

99 36%

23 32%

4 28%

9 51%

195 34%

109 33%

198 30%

35 35%

67 50%

241 33%

42 55%

18 22%

1 100%

99 36%

204 32%

301 33%

Neither support nor oppose

159 18%

10 23%

24 16%

25 22%

99 17%

57 21%

13 18%

2 11%

2 9%

111 19%

48 14%

114 17%

11 11%

31 23%

139 19%

11 15%

9 10%

-

48 18%

111 18%

161 18%

Tend to oppose

194 21%

6 14%

28 19%

23 20%

137 23%

60 22%

21 29%

4 24%

1 9%

127 22%

67 20%

166 25%

19 19%

9 6%

155 21%

13 18%

26 31%

-

60 22%

134 21%

183 20%

Strongly oppose

125 14%

-

12 8%

21 18%

92 16%

32 12%

8 11%

6 38%

3 18%

77 13%

49 15%

113 17%

10 10%

1 1%

105 14%

3 4%

18 21%

-

32 12%

94 15%

130 14%

Don't know

6 1%

-

-

-

6 1%

2 1%

-

-

-

5 1%

1 1%

* *

-

2 2%

-

2 1%

4 1%

7 1%

SUPPORT

418 46%

26 62%

89 58%

47 40%

257 43%

122 45%

30 42%

4 28%

11 64%

254 44%

164 50%

261 40%

58 58%

94 69%

339 46%

49 64%

29 35%

1 100%

132 48%

287 46%

421 47%

OPPOSE

319 35%

6 14%

40 26%

44 38%

229 39%

92 34%

28 40%

9 62%

5 27%

204 35%

116 35%

279 42%

29 29%

10 7%

260 35%

16 21%

44 52%

-

92 34%

228 36%

313 35%

99 11%

20 48%

48 31%

3 2%

28 5%

30 11%

2 2%

-5 -34%

7 37%

50 9%

49 15%

-18 -3%

29 29%

84 62%

79 11%

32 43%

-14 -17%

1 100%

40 15%

59 9%

108 12%

NET SUPPORT

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base

5 1%

1 *

4 1%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 23

Q.8a. In principle, do you support or oppose the building of new homes in the future in your local area? Base : All Respondents

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

Strongly support

115

70 14%

115

-

114

* *

1 *

53 7%

62

114

1 1%

52

* *

120 13%

144 28%

303

-

270

8 4%

24

231 32%

73

297

6 5%

199

8 7%

301 33%

103

131 18%

6 5%

161 18%

103 13%djlmnq 12%

s

7 15%

29

22%zd

86 11%

36 14%

80 12%

46 12%

22%zlm

36%zn

15%zq

14%s

Tend to support

303

285 34%

11 24%

47 37%

256 33%

77 31%

226 35%

Neither support nor oppose

159

150 18%

6 12%

19 15%

140 18%

40 16%

118 18%

67 17%

91 18%

-

-

45 9%

10 5%

28 16%

136 18%

23 18%

33 9%

Tend to oppose

194

180 22%

5 12%

23 18%

170 22%

60 25%

133 20%

77 19%

117 23%

-

194

69 13%

87

33 19%

186

8 5%

152 20%

42

66 17%

57

183 20%

Strongly oppose

125

16

10 8%

116

33 13%

92 14%

43 11%

82

-

125

25 5%

88

13 7%

124

1 1%

66 9%

59

24 6%

38

130 14%

34%hjlmnq s 18%ijklrs 21%ikopr

106 14%acgikm 13%

37%za

opr

Don't know SUPPORT

6 1%

6 1%

418

387 46%dhjlmn 47%

qs

OPPOSE

NET SUPPORT

-

* *

5 1%

17 39%

76

342 44%

33 26%

286

319

286

22 49%

99

102

-4 -10%

35%acgikm 34% opr 11%bdhmnq 12%zb s

15%zc

59%zd

43

33%zd

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

* *

40%zh

2 1%

16%zg

72%zj

61%zi 39%zi

4 1%

-

-

113 46%

306 47%

205

214 42%

418

-

37%zc

93 38%

226 34%

120 30%

199

-

319

56 7%

19 8%

80 12%

85

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

5 1%

159

28%zj

52%zh

21%zh

39%zg

14 3%

100%zj

418

100%zj

100%zi

-319 -100%

51%zlm

3 1% 384

73%zlm

94 18% 289

55%zlm

45%zkm 45%zkm

14%l

59%zkl

25%zo 17%zo

42%zn

2 1%

* *

6 1%

-

8 4%

24

14%l

284 39%

134

175

46

310

-167 -85%

-22 -13%

90%zkm

27%k

42%zo

-26 -4%

78%zn

9 5% 125

73%zn

39%zq

6 1% 411

53%zq

32%zp 45%zp

7 5%

218 28%

101

193

-94 -72%

25%zq

77%zp

53%zs

3 1% 252

67%zs

90 24% 162

43%zs

52%zr 34%zr

2 2%

7 1%

8 8%

421 47%

95

313 35%

-86 -78%

108 12%

86%zr


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 24

Q.8a. In principle, do you support or oppose the building of new homes in the future in your local area? Base : All Respondents

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

Key factors for option choice

C (j)

D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

Strongly support

115 13%

33 12%

65 17%

22 19%

77 12%

67 29%

28 8%

11 5%

7 5%

17 6%

50 18%

33 43%

20 7%

54 18%

18 12%

23 15%

120 13%

Tend to support

303 34%

62 22%

162 42%

35 31%

219 35%

100 43%

137 40%

46 19%

27 19%

96 33%

139 49%

23 31%

67 25%

127 42%

50 34%

52 33%

301 33%

Neither support nor oppose

159 18%

52 19%

50 13%

19 17%

100 16%

31 13%

67 19%

44 18%

23 16%

62 21%

50 18%

8 10%

48 18%

51 17%

35 23%

20 13%

161 18%

Tend to oppose

194 21%

70 25%

71 18%

15 14%

138 22%

21 9%

83 24%

72 30%

46 32%

79 27%

31 11%

11 14%

78 29%

43 14%

32 21%

35 23%

183 20%

Strongly oppose

125 14%

63 22%

34 9%

19 17%

85 14%

13 6%

29 8%

68 28%

43 29%

33 11%

15 5%

2 2%

52 20%

26 9%

14 9%

26 16%

130 14%

Don't know

6 1%

2 1%

3 1%

2 2%

4 1%

1 *

-

-

-

3 1%

1 *

2 1%

-

SUPPORT

418 46%

95 34%

226 59%

57 51%

296 47%

166 72%

166 48%

57 24%

34 23%

113 39%

188 66%

56 74%

87 32%

182 60%

68 45%

75 48%

421 47%

OPPOSE

319 35%

133 47%

105 27%

35 31%

223 36%

33 14%

112 32%

140 58%

89 61%

112 38%

46 16%

13 16%

130 49%

70 23%

45 30%

61 39%

313 35%

99 11%

-38 -13%

121 31%

22 20%

73 12%

133 57%

54 16%

-83 -34%

-55 -38%

1 *

143 50%

44 57%

-44 -16%

112 37%

23 15%

14 9%

108 12%

NET SUPPORT

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base

1 *

3 1%

5 2%

7 1%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 25

Q.8a. In principle, do you support or oppose the building of new homes in the future in your local area? Base : All Respondents

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

J (j)

K (k)

L (l)

M (m)

Yes (n)

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

902

88

24

241

25

99

74

141

16

81

76

6

4

91

811

97

165

113

98

340

902

Weighted Total

902

97*

24**

218

27**

95*

70*

146

18**

104*

70*

5**

4**

20**

115*

787

122*

79*

171

124*

89*

314

902

Effective Base

806

75

23

223

21

90

67

127

14

77

66

6

4

22

84

727

91

76

150

96

89

312

902

Strongly support

115

10 10%

-

23 10%

3 10%

22 15%

3 16%

12 11%

20

3 73%

5 26%

16 14%

15 12%

25

22 13%

13 10%

11 12%

31 10%

120 13%

Tend to support

303

33 33%

9 36%

54 25%

6 23%

41

43%zcf

15 21%

61

9 53%

46

21 29%

2 38%

-

5 25%

61

53%zo

242 31%

56

23 28%

69

39 31%

20 22%

95 30%

301 33%

Neither support nor oppose

159

16 17%

7 29%

31 14%

7 26%

15 16%

15 22%

33

2 13%

21 21%

6 9%

-

-

3 16%

18 16%

141 18%

24

6 8%

40

24%zqu

23 19%

18

20%q

47 15%

161 18%

Tend to oppose

194

25

26%g

4 17%

57

5 19%

20 21%

20

21 14%

1 7%

19 18%

13 18%

2 30%

1 27%

5 24%

13 11%

181

20 17%

15 20%

25 14%

30 24%

25

77

183 20%

Strongly oppose

125

13 13%

3 13%

52

6 22%

11 11%

12

10 7%

2 10%

5 5%

10 15%

-

-

1 6%

7 6%

119

7 6%

10 13%

13 8%

19

14

63

130 14%

Don't know

13%u 34%cfot 18%q 21%gnr 14%ginpr

24%zaegi

29%g 18%gi

41%zcf 23%cj

44%zcf

2 29%zacefgi 32%

99 13%

23%zn 15%zn

46%zqstu 20%q

31%zprstu

41%ztu

15%p

25%r 20%zpr

1 1%

1 5%

1 *

-

-

2 3%

* *

-

-

-

-

-

1 3%

-

6 1%

-

-

1 1%

2

1 *

418

43 44%

9 36%

77 35%

9 33%

49

20 29%

82

56%zcf

12 69%

58

41

58%zcf

4 70%

3 73%

10 51%

78

341 43%

71

47

91

51 41%

30 34%

126 40%

421 47%

OPPOSE

319

38

7 30%

109

11 41%

31 32%

33

30 21%

3 18%

25 24%

23 33%

2 30%

1 27%

6 30%

19 17%

300

28 23%

26 32%

38 22%

49

39

140

313 35%

-32 -15%

-2 -8%

18

52

9 52%

34

18

2 40%

2 46%

4 21%

58

43

21

53

-8 -9%

-14 -4%

108 12%

46%cfotu 35%ginpr

99

11%cfostu

39%gi

5 5%

1 6%

50%zegij

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

51%cf

19%zaf

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

47%zgi

-13 -18%

35%zacef

56%cf

32%zacf

25%zaf

67%zo

51%zo

38%zn

41 5%

58%zstu

35%zstu

59%zstu

27%zstu

2 1%

15%p

28%r

SUPPORT

NET SUPPORT

6 1%

26%zg

5 8%

86

Unwtd Total

Unweighted Total

8 8%

24

No (o)

Canterbury District Personas

53%tu

31%zstu

39%pr

3 2%

3%zu

43%pr

45%zpr

7 1%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 26

Q.8b. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury, by that I mean Canterbury as well as Herne Bay, Whitstable and the surrounding area as shown on this map? Base : All Respondents

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

Strongly support

131

66 15%

65 14%

35 18%

17 14%

38 15%

16 15%

125 14%

4 13%

20 17%

111 14%

136 15%

Tend to support

395

196 46%

200 42%

83 43%

65

49 45%

382 44%

13 45%

47 40%

348 44%

388 43%

Neither support nor oppose

174

75 18%

98 21%

50

33

166 19%

7 25%

20 17%

154 20%

169 19%

Tend to oppose

123

65 15%

58 12%

Strongly oppose

15%l 44%i 19%fi 14%cho

34 13%

14 13%

30 14%

107 42%

55 48%

85 39%

50%zi

69 34%

26%zf

20 16%

50

19%f

12 10%

42

62 21%

30 15%

13 7%

16 13%

38

24

33

28 9%

52%g

15%c

21%zc

20%f 15%c

43 15% 147

72

26 6%

46 10%

9 5%

6 4%

23 9%

10 9%

25

13 4%

Don't know

7

1 *

7 1%

1 1%

1 1%

4 2%

-

1 *

1 *

SUPPORT

526

262 61%

264 56%

118 62%

69 60%

115 53%

OPPOSE

195

91 21%

104 22%

22 11%

22 17%

60

34

57

NET SUPPORT

331

171 40%

161 34%

97

61

81 32%

35 30%

57 27%

8%ahj 1%a

58%i 22%chjo 37%egikn

51%zefg

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

83

66%g

49%zefg

142 55% 24%c

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

30%zcd

12%zc

27%zc

191

65%zik

41 14% 150

51%zik

34 17%

21 11%

44 11%

47%i

76 41%

177 46%

58 44%

108 41%

44 20%

38 21%

73 19%

19 15%

45 17%

34

29 13%

32

64

16%zmo

11 8%

41

4 4%

119 14%

3 10%

16 14%

107 14%

127 14%

36

7 3%

16

75 8%

-

4 2%

17%h 18%zhjk

103 51% 71

35%zhjk

32 16%

33 15% 104

137

62%i

36 16% 101

46%zik

17%h

32

24%zln

16%o

31%zlmn

9%j

29 7%

10 7%

29

4 3%

70 8%

1 5%

13 11%

59 8%

2 1%

1 *

2 1%

1 *

1 1%

6 1%

1 3%

2 1%

6 1%

7 1%

96 52%

221 57%

147 56%

65 61%

507 58%

17 57%

67 57%

460 59%

524 58%

8 7%

189 22%

4 14%

29 25%

166 21%

202 22%

318 37%

13 43%

37 32%

294 37%

322 36%

48

92

49

129 33%

26%hj

27%i

24%o

90

68%zln

11%zo

21 16%

71

69

76 29%

52%zln

27%zmo

57

53%zln


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 27

Q.8b. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury, by that I mean Canterbury as well as Herne Bay, Whitstable and the surrounding area as shown on this map? Base : All Respondents

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

Strongly support

131 15%

11 27%

25 16%

11 9%

84 14%

30 11%

8 11%

* 2%

2 13%

71 12%

60 18%

75 11%

27 27%

27 20%

112 15%

9 12%

10 12%

-

47 17%

84 13%

136 15%

Tend to support

395 44%

21 51%

70 46%

53 45%

251 42%

124 46%

34 47%

5 30%

9 49%

249 43%

146 45%

285 43%

42 42%

65 48%

317 43%

45 59%

32 39%

1 100%

116 43%

279 44%

388 43%

Neither support nor oppose

174 19%

7 17%

32 21%

21 18%

113 19%

54 20%

11 16%

3 21%

3 18%

125 22%

49 15%

122 19%

13 13%

36 26%

146 20%

12 16%

15 18%

-

47 17%

127 20%

169 19%

Tend to oppose

123 14%

1 2%

18 12%

20 17%

84 14%

42 15%

14 20%

5 30%

3 16%

89 15%

34 10%

108 16%

8 8%

7 5%

101 14%

7 9%

15 18%

-

37 14%

85 14%

127 14%

Strongly oppose

72 8%

-

7 4%

11 9%

55 9%

20 7%

4 6%

2 16%

1 5%

37 6%

35 11%

64 10%

8 8%

1 *

58 8%

3 3%

11 13%

-

21 8%

51 8%

75 8%

1 *

-

-

-

4 1%

3 1%

4 1%

2 2%

1 1%

5 1%

1 1%

-

-

4 1%

3 1%

7 1%

Don't know

7 1%

1 3%

1 1%

1 1%

4 1%

SUPPORT

526 58%

33 78%

95 62%

63 55%

335 57%

154 57%

41 58%

5 33%

11 62%

320 56%

207 63%

360 55%

69 69%

91 68%

429 58%

54 71%

42 51%

1 100%

163 60%

363 58%

524 58%

OPPOSE

195 22%

1 2%

25 16%

30 26%

139 23%

62 23%

19 26%

7 46%

3 20%

125 22%

70 21%

172 26%

16 16%

7 5%

159 22%

9 12%

26 31%

-

59 22%

136 22%

202 22%

NET SUPPORT

331 37%

32 76%

70 46%

33 28%

196 33%

93 34%

23 32%

-2 -14%

7 42%

194 34%

137 42%

188 29%

53 53%

84 62%

270 36%

44 58%

16 19%

1 100%

105 38%

226 36%

322 36%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 28

Q.8b. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury, by that I mean Canterbury as well as Herne Bay, Whitstable and the surrounding area as shown on this map? Base : All Respondents

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

Strongly support

131

119 14%

6 14%

28

22%zd

103 13%

42 17%

89 14%

-

61 8%

70

130

1 1%

61

-

136 15%

Tend to support

395

365 44%

18 42%

60 47%

335 43%

110 44%

285 44%

Neither support nor oppose

174

168

4 9%

18 14%

156 20%

38 15%

136 21%

Tend to oppose

123

113 14%

6 14%

14 11%

109 14%

40 16%

83 13%

Strongly oppose

72

9

6 5%

66 9%

17 7%

56 8%

15%djlmnq s 44%hjlmqs

19%ijklor s 14%ikmopr

20%z

59 8%agikmop 7%

21%za

r

Don't know

7

SUPPORT

526

1%a

5 1%

484 58%dhjlmn 58%

qs

-

1 1%

6 1%

-

9 3%

131

-

50%zh

200 39%

266

86 27%

395

-

-

317 43%

79 46%

380

15 11%

317

-

388 43%

68 17%

106 21%

24 6%

46

-

-

174

155

18 11%

145 19%

29 22%

-

-

169 19%

55 14%

68 13%

6 2%

106

-

123

-

119

3 2%

78 10%

44

-

78

127 14%

19 5%

53

2 *

69

-

72

-

72

-

32 4%

40

-

32

75 8%

196

11%zg

28%zj

63%zj

14%i

33%zi 22%zi

25%zlm

75%zlm

63%zkm 37%zkm

100%zkl

21%zo

16%zo 10%zo

7 1%

2 *

5 1%

2 *

4 1%

-

-

-

6 1%

69%zd

438 57%

152 62%

374 57%

251

64%zh

276 54%

384

94 30%

526

-

-

377 52%

73 19%

122 24%

-

195

-

192

0 0%

186 25%

172

15

20 16%

175 23%

57 23%

138 21%

NET SUPPORT

331

312

9 21%

68

263 34%

95 39%

236 36%

38%zb

118

89

195

37%bdhjln qs

76 15%

25 56%

OPPOSE

22%aikmop 21% r

55 14%

35%a

53%zd

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

177

45%zh

154 30%

92%zj

8 2% 375

90%zj

175

55%zi

-81 -25%

100%zlm

526

100%zl

100%zkm

-195 -100%

26%zo

41%zn

1 1% 149

87%zn

3 2% 146

85%zn

17%zq

49%zq

5 1%

34%zp 30%zp

16%s

84%zs

71%zr 29%zr

2 2%

-

-

7 1%

510

16 12%

377

-

524 58%

111 14%

84

-

111

202 22%

-111 -100%

322 36%

66%zq

400

52%zq

64%zp

-68 -52%

100%zs

377

100%zs

100%zr


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 29

Q.8b. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury, by that I mean Canterbury as well as Herne Bay, Whitstable and the surrounding area as shown on this map? Base : All Respondents

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

C (j)

Key factors for option choice D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

Strongly support

131 15%

34 12%

78 20%

27 24%

83 13%

77 33%

36 10%

11 5%

8 5%

22 7%

58 21%

35 46%

21 8%

60 20%

26 17%

25 16%

136 15%

Tend to support

395 44%

94 33%

200 52%

45 40%

291 47%

110 47%

173 50%

84 35%

34 23%

148 51%

150 53%

33 43%

105 39%

148 49%

67 44%

67 43%

388 43%

Neither support nor oppose

174 19%

58 21%

50 13%

18 16%

106 17%

25 11%

82 24%

45 19%

36 25%

67 23%

52 18%

1 2%

60 22%

47 15%

33 22%

26 17%

169 19%

Tend to oppose

123 14%

53 19%

39 10%

10 9%

91 15%

13 5%

43 12%

55 23%

44 30%

39 13%

13 5%

5 7%

47 17%

31 10%

19 13%

23 15%

127 14%

Strongly oppose

72 8%

43 15%

15 4%

12 11%

47 7%

6 3%

11 3%

46 19%

22 15%

15 5%

8 3%

2 3%

30 11%

17 6%

6 4%

13 9%

75 8%

Don't know

7 1%

SUPPORT

526 58%

128 45%

-

4 1%

1 1%

5 1%

2 1%

2 1%

1 1%

1 1%

3 1%

2 1%

277 72%

71 63%

375 60%

186 80%

209 60%

95 39%

42 29%

170 58%

209 73%

OPPOSE

195 22%

NET SUPPORT

331 37%

96 34%

54 14%

22 20%

138 22%

19 8%

55 16%

101 42%

66 45%

53 18%

32 11%

223 58%

49 44%

237 38%

168 72%

154 44%

-6 -2%

-24 -17%

116 40%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base

-

5 2%

1 *

-

1 1%

7 1%

208 68%

93 62%

92 59%

524 58%

77 29%

48 16%

25 17%

36 23%

202 22%

49 18%

160 53%

68 45%

56 36%

322 36%

68 89%

126 47%

21 8%

7 10%

187 66%

61 79%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 30

Q.8b. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury, by that I mean Canterbury as well as Herne Bay, Whitstable and the surrounding area as shown on this map? Base : All Respondents

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

Unweighted Total

902

88

24

241

25

99

74

141

16

Weighted Total

902

97*

24**

218

27**

95*

70*

146

18**

Effective Base

806

75

23

223

21

90

67

127

14

Strongly support

131

16 16%

2 10%

24 11%

3 13%

Tend to support

395

43 45%

10 42%

73 33%

12 44%

52

55%zcfj

Neither support nor oppose

174

16 16%

6 23%

47

3 13%

18 18%

Tend to oppose

123

16

4 16%

42

4 16%

12 13%

15

Strongly oppose

72

2 8%

31

4 15%

5 5%

8

Don't know

15%u 44%cot 19%jq 14%gr 8%gr

7 1%

16%g

5 5%

19%zgi 14%zaegi

8 12%

20**

77

66

6

4

21

30%zcefgi

2 32%

811

97

86

165

113

98

340

902

787

122*

79*

171

124*

89*

314

902

22

84

727

91

76

150

96

89

312

902

3 73%

6 31%

18 16%

113 14%

13 11%

25

19 15%

15 16%

32 10%

136 15%

26 37%

3 52%

1 27%

5 27%

61 53%

334 42%

65

30 38%

88

55 44%

30 34%

125 40%

388 43%

25%j

6 9%

-

-

5 24%

22 19%

152 19%

27

6 8%

38

19 15%

17

65

169 19%

8 6%

-

10 9%

9 13%

1 16%

-

2 8%

8 7%

115

10 8%

10 12%

12 7%

20

17

54

127 14%

2 1%

2 10%

5 5%

8

-

-

1 6%

6 5%

7 6%

8

4 2%

9

36

75 8%

22%gi 11%g

-

1 2%

63%c

33 47%

OPPOSE

195

20

6 25%

72

33%zaegi

8 31%

18

23

NET SUPPORT

331

39

7 27%

24 11%

7 25%

43

10 15%

32%zegi

53%zcfj 22%j

1 1%

52%cf

11%g

15%z

66 8%

53%qtu 22%q

32%zprstu

10%r

-

-

-

-

1 3%

-

7 1%

-

-

70%zcf

15 85%

63

47

4 84%

4 100%

11 59%

79

447 57%

78

55

11 7%

2 10%

15 14%

17

1 16%

-

3 14%

14 12%

181

17 14%

18

22%r

92

13 75%

49

30

4 67%

4 100%

9 45%

65

266 34%

62

38

102

63%zacefij

-

9 9%

91 115*

54

60

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

24

4**

26

-

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

4

5**

1 5%

15 56%

45%cf

6

11 62%

2 1%

40%cf

76 70*

Unwtd Total

78

97 44%

37%cfotu

81 104*

No (o)

33

-

18%g

Yes (n)

13 18%

13 52%

21%g

M (m)

25 35%

59

61%c

L (l)

4 23%

526

22%gnpr

K (k)

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

24 17%

SUPPORT

58%cou

2 2%

22%j

8 9%

J (j)

Canterbury District Personas

61%c

47%cf

67%cf 24%g 43%cf

69%zo

56%zo

23%zn

64%u

51%ztu

70%ztu

47%ztu

27 16% 52%zqtu 22%q

1 1%

16%r

9 7%

19%q

19%pr 10%r

21%q 17%zpr 11%zr

2 2%

2 2%

2 1%

7 1%

74 60%

45 50%

157 50%

524 58%

17 10%

29

25

90

29%zpr

202 22%

98

46

19 21%

67 21%

322 36%

115

67%ztu

58%zstu

23%r 37%tu

28%pr


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 31

Q.9.1. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury as a whole if ...? It meant that enough affordable homes were provided for local residents Base : All

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

Strongly support

215

24%l

97 23%

117 25%

Tend to support

444 49%

214 50%

230 49%

Neither support nor oppose

98 11%

48 11%

49 10%

Tend to oppose

87 10%

45 10%

Strongly oppose

52

Don't know

6%c

8 1%

31 25%

58 23%

23 20%

50 23%

76 26%

51 25%

51 23%

37 20%

79 20%

70 56%

114 45%

54 47%

97 45%

153 52%

89 44%

117 53%

84 46%

16 9%

8 7%

30 12%

14 12%

29 14%

30 10%

19 10%

23 10%

42 9%

11 6%

13 10%

25 10%

15

23 11%

23 8%

21 11%

22 5%

30 6%

2 1%

2 2%

14

21

2 1%

5 1%

-

1 1%

162

SUPPORT

658

311 73%

347 73%

OPPOSE

138

67 16%

72 15%

NET SUPPORT

520

244 58%efgikln 57%

276 58%

73%ekln 15%chmo

53 28% 109

57%eg

85%zefg

13 7% 149

78%zefg

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

101

81%efg

15 12% 86

68%zefg

25

10%zcd

4 2% 172 67% 50

19%zc

123 48%

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

13%c

9

8%cd

76 67% 24

21%c

52 46%

31%l

58 22%

31 29%

208 24%

6 22%

28 24%

186 24%

220 24%

185 48%

70 53%

120 46%

62 58%

425 49%

15 52%

52 44%

392 50%

429 48%

25 14%

44 11%

8 6%

36

8 8%

95 11%

3 10%

16 14%

82 10%

100 11%

20 9%

22 12%

47

6 5%

29

11%o

4 4%

82 9%

5 16%

11 10%

75 10%

88 10%

9 4%

2 2%

57 6%

12%zmo

41

14%m

6%c

10 3%

12 6%

28 7%

5 4%

16 6%

51 6%

-

9 7%

43 5%

3 1%

1 *

2 1%

1 *

4 2%

3 1%

1 1%

3 1%

-

8 1%

-

1 1%

7 1%

8 1%

147 68%

230

140 69%

168

121 66%

264 68%

178 68%

93

634 73%

22 73%

80 68%

578 74%

649 72%

34

75

133 15%

5 16%

20 17%

118 15%

145 16%

501 58%

17 57%

60 51%

460 59%

504 56%

37

17%c

110 51%

78%zik

33 11% 197

67%zik

10%zhj

42

21%zhj

98 48%

76%k

29 13% 139

63%ik

19%h

87 47%

19%zmo

189 49%

111

84%zln

12 9% 99

75%zln

46

17%mo

132 50%

87%zln

6 5% 87

82%zln


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 32

Q.9.1. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury as a whole if ...? It meant that enough affordable homes were provided for local residents Base : All

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

Strongly support

215 24%

11 27%

40 26%

19 17%

144 24%

53 19%

19 27%

2 12%

2 13%

127 22%

88 27%

126 19%

40 40%

47 35%

176 24%

24 32%

14 17%

-

70 26%

145 23%

220 24%

Tend to support

444 49%

29 69%

74 48%

62 53%

278 47%

133 49%

27 38%

9 57%

10 60%

280 49%

164 50%

323 49%

47 47%

69 51%

358 48%

40 52%

45 54%

1 100%

133 49%

311 49%

429 48%

Neither support nor oppose

98 11%

2 4%

17 11%

15 13%

64 11%

29 11%

13 18%

1 5%

1 5%

68 12%

30 9%

81 12%

3 3%

13 10%

84 11%

5 6%

9 11%

-

30 11%

68 11%

100 11%

Tend to oppose

87 10%

-

11 7%

13 11%

63 11%

35 13%

8 12%

2 10%

1 5%

61 11%

26 8%

72 11%

7 7%

5 3%

72 10%

5 6%

10 12%

-

24 9%

62 10%

88 10%

Strongly oppose

52 6%

-

10 6%

6 5%

37 6%

19 7%

3 5%

2 15%

3 18%

32 6%

20 6%

49 7%

2 2%

1 1%

44 6%

2 3%

5 6%

-

13 5%

39 6%

57 6%

Don't know

8 1%

-

2 1%

1 1%

4 1%

2 1%

1 1%

-

-

7 1%

1 *

7 1%

-

1 *

-

1 1%

-

3 1%

5 1%

8 1%

SUPPORT

658 73%

40 96%

114 74%

81 70%

423 72%

186 69%

46 65%

10 69%

13 73%

406 71%

252 77%

449 68%

87 88%

116 86%

534 72%

64 84%

58 70%

1 100%

203 74%

456 72%

649 72%

OPPOSE

138 15%

-

20 13%

18 16%

100 17%

55 20%

12 16%

4 26%

4 22%

93 16%

46 14%

121 18%

9 9%

6 4%

116 16%

7 10%

15 18%

-

37 14%

101 16%

145 16%

NET SUPPORT

520 58%

40 96%

94 61%

63 54%

323 55%

132 49%

34 48%

6 43%

9 51%

314 55%

206 63%

328 50%

78 78%

110 81%

418 56%

57 75%

43 52%

1 100%

165 61%

355 56%

504 56%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base

7 1%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 33

Q.9.1. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury as a whole if ...? It meant that enough affordable homes were provided for local residents Base : All

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

Strongly support

215

194 23%

12 28%

45

35%zd

170 22%

59 24%

156 24%

102 26%

112 22%

169

24 7%

178

7 4%

26

15%l

124 17%

90

215

-

94

7 7%

220 24%

Tend to support

444

417

219

132 41%

295

444

-

234

24%djlmnq s

40%zj

34%zlm

53%zn

28%zq

25%s

50%z

17 39%

56 44%

387 50%

117 47%

327 50%

206 52%

238 47%

63 32%

84

374

70 41%

63 57%

429 48%

Neither support nor oppose

98

91 11%

6 13%

8 6%

89 12%

24 10%

74 11%

34 9%

63 12%

15 4%

50

23 4%

33

39

87

11 6%

60 8%

37

19 5%

20

100 11%

Tend to oppose

87

75 9%

3 8%

14 11%

73 9%

31 12%

56 9%

31 8%

56 11%

8 2%

66

20 4%

52

15

87

-

38 5%

49

20 5%

14

88 10%

Strongly oppose

5 4%

47 6%

13 5%

38 6%

17 4%

35 7%

2 *

46

14%zi

5 1%

39

7

52

7%zo

-

10 1%

41

5 1%

7

57 6%

8 1%

3 1%

4 1%

3 1%

4 1%

3 1%

5 1%

1 *

7 1%

1 1%

4 1%

3

4 1%

-

49%jloq 11%ikopr 10%ikopr

52

45 5%

6 13%

Don't know

8

6 1%

-

-

SUPPORT

658

30 66%

101 79%

557 72%

175 71%

483 74%

6%ikopr 1%p

611 73%hjlmnq 74%

s

OPPOSE

138

120 14%

9 21%

19 15%

120 15%

44 18%

94 14%

NET SUPPORT

520

491

20 46%

83 65%

437 56%

131 53%

388 59%

15%agikop r 58%hjlnqs

59%z

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

308

78%zh

48 12% 260

66%zh

350 69% 90

18%zg

260 51%

52%j

4 1% 388

93%zj

11 3% 378

90%zj

16%zi 21%zi

155 49% 111

35%zi

44 14%

56%zl

473

90%zlm

25 5% 447

85%zlm

17%zk 26%zkm 20%zkm

70 36%

49%l 23%zk 9%k 4%k

2 1%

12%zo 12%zo

64%l

498 68%

91

22

138

-21 -11%

89

360 49%

47%zkm

110

51%zo

13%k

51%l

19%zo

160

93%zn

160

93%zn

58%zq

658

85%zq

48 6% 610

79%zq

29%zp 37%zp 32%zp 3%zp

90

69%zp

-90 -69%

62%z

329

87%zs

25 7% 303

80%zs

18%zr 13%r 6%r

8 1%

70 63%

649 72%

21

19%r

145 16%

49 44%

504 56%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 34

Q.9.1. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury as a whole if ...? It meant that enough affordable homes were provided for local residents Base : All

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

Key factors for option choice

C (j)

D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

Strongly support

215 24%

46 16%

132 34%

28 25%

151 24%

103 44%

74 21%

25 10%

11 8%

46 16%

103 36%

37 48%

32 12%

96 32%

33 22%

48 31%

220 24%

Tend to support

444 49%

128 45%

193 50%

46 41%

321 52%

108 46%

194 56%

107 44%

62 42%

163 56%

151 53%

34 44%

128 48%

156 51%

81 54%

71 46%

429 48%

Neither support nor oppose

98 11%

31 11%

22 6%

12 11%

66 11%

10 4%

40 12%

34 14%

26 18%

31 11%

19 7%

4 5%

40 15%

30 10%

12 8%

14 9%

100 11%

Tend to oppose

87 10%

46 16%

19 5%

14 12%

51 8%

9 4%

28 8%

42 17%

27 19%

32 11%

6 2%

2 3%

44 17%

10 3%

11 7%

16 11%

88 10%

Strongly oppose

52 6%

30 11%

14 4%

11 10%

29 5%

2 1%

10 3%

32 13%

16 11%

16 5%

5 2%

-

22 8%

9 3%

10 7%

6 4%

57 6%

Don't know

8 1%

SUPPORT

658 73%

174 62%

1 *

4 1%

1 1%

5 1%

325 84%

74 66%

473 76%

OPPOSE

138 15%

NET SUPPORT

520 58%

76 27%

34 9%

25 22%

80 13%

98 35%

291 76%

50 44%

393 63%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base

1 *

2 1%

3 1%

2 2%

4 1%

267 77%

133 55%

73 50%

209 72%

11 5%

38 11%

73 30%

44 30%

48 16%

200 86%

229 66%

59 25%

29 20%

162 55%

210 91%

-

-

1 *

254 90%

71 92%

160 60%

2 1%

3 2%

252 83%

114 76%

119 77%

11 4%

2 3%

244 86%

68 89%

-

649 72%

8 1%

67 25%

19 6%

21 14%

23 15%

145 16%

93 35%

233 77%

93 62%

96 62%

504 56%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 35

Q.9.1. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury as a whole if ...? It meant that enough affordable homes were provided for local residents Base : All

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

Unweighted Total

902

88

24

241

25

99

74

141

16

Weighted Total

902

97*

24**

218

27**

95*

70*

146

18**

Effective Base

806

75

23

223

21

90

67

127

Strongly support

215

16 17%

7 28%

36 17%

5 17%

25 26%

17 25%

Tend to support

444

59

11 47%

93 42%

14 52%

50 52%

24%cu 49%c

61%zcf

J (j)

K (k)

L (l)

M (m)

Yes (n)

81

76

6

4

24

104*

70*

5**

4**

20**

14

77

66

6

4

46

31%zac

4 25%

25 24%

21

30%c

1 16%

29 42%

68 46%

12 70%

59

34 48%

57%c

No (o)

Canterbury District Personas

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Unwtd Total

91

811

97

86

165

113

98

340

902

115*

787

122*

79*

171

124*

89*

314

902

22

84

727

91

76

150

96

89

312

902

3 73%

8 43%

30 26%

185 23%

30 24%

25

52

21 17%

26 29%

61 19%

220 24%

3 54%

1 27%

9 44%

60 52%

383 49%

72

38 47%

79 46%

73

59%ztu

38 43%

142 45%

429 48%

41 13%

100 11%

59%tu

32%su

31%zsu

Neither support nor oppose

98 11%

10 10%

2 8%

33

3 10%

8 8%

9 13%

15 11%

1 5%

12 11%

4 5%

1 14%

-

1 6%

7 6%

91 12%

13 10%

4 5%

17 10%

13 10%

10 11%

Tend to oppose

87 10%

5 5%

4 17%

32

2 9%

10 10%

7 9%

11 8%

-

6 6%

6 9%

1 16%

-

1 4%

9 8%

78 10%

6 5%

7 9%

15 9%

8 6%

7 8%

42

88 10%

Strongly oppose

52

5 5%

-

23

3 12%

3 3%

4 3%

-

2 2%

4 6%

-

-

1 3%

8 7%

44 6%

2 2%

4 5%

4 2%

8 6%

8

26

57 6%

Don't know

6%r

8 1%

2 2%

-

15%zj 15%zai 10%zegi

2 1%

-

1 1%

8

11%egi

-

2 2%

658

75

77%c

18 76%

129 59%

18 69%

74

47 67%

77%c

17 95%

OPPOSE

138

10 10%

4 17%

55

25%zaegi

6 22%

12 13%

14

20%i

15 10%

-

NET SUPPORT

520

66

14 59%

73 34%

13 47%

62

33

98

73%cu 15%ip 58%cu

67%cf

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

78%c

65%cf

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

47%c

113

-

SUPPORT

67%zcf

17 95%

85

81%c

8 8% 77

73%zcf

-

-

-

1 1%

6 1%

-

55

1 1% 79%c

4 70%

4 100%

17 87%

90 78%

568 72%

101

11 15%

1 16%

-

1 7%

17 14%

122 15%

45

3 54%

4 100%

16 80%

74 64%

446 57%

63%c

83%zu

8 7% 93

76%zstu

1 1% 63

79%u

11 14% 51

65%u

2 1% 132

77%u

19 11% 112

66%zu

2 2%

9%pr

-

94

64 71%

16 13%

15

78

48 54%

76%u

63%u

17%p

13%zp 8%zpr

2 1%

8 1%

203 65%

649 72%

68

145 16%

135 43%

504 56%

22%zpr


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 36

Q.9.2. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury as a whole if ...? It increases the demands on public services Base : All

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

23

19

7 4%

22 6%

86

Strongly support

55

29 7%

26 5%

Tend to support

345

172 40%

173 37%

Neither support nor oppose

161

77 18%

84 18%

Tend to oppose

215

100 23%

Strongly oppose

118

Don't know

6%h

38%ik 18%e 24%cho 13%cdhjo

9 1%

9 7%

15 6%

5 4%

13 6%

91

50 40%

88 34%

43 38%

74 34%

50%zijk

53 26%

39%i

59 32%

51

24 19%

36 14%

19 16%

31 15%

62 21%

28 14%

37 17%

115 24%

29 15%

35

61

32

58

51 17%

50 24%

47 11%

71 15%

6 3%

8 6%

50

16

38

25 9%

46

3 1%

5 1%

2 1%

-

6

-

1 *

3 1%

59 47%

103 40%

48 42%

86 40%

35 18%

43

111

48

96

70

16

* *

-10 -5%

SUPPORT

400

201 47%

199 42%

OPPOSE

333

147 34%

185 39%

67

54

13 3%

NET SUPPORT

44%ik 37%cho

7%befgikln 13%zb p

14 7% 47%zeg 27%zeg

104

54%zefg

36%zdefg

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

28%c

34%c 13%efg

24%c

20%zcd 2%z

43%zc

-8 -3%

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

28%c

14%c

42%c

27%c 18%zcd

45%zc

7 2% 148

154

52%zik

76 26% 78

27%zijk

11%zhk

17

13%zlno

14 5%

141 36%

48 36%

92 35%

34 18%

69 18%

25 19%

61

54

97

18 8%

28

8%h

27%h

29%zh

55 6%

-

11 9%

44 6%

59 7%

61

57%zlmn

330 38%

15 53%

40 34%

305 39%

335 37%

38 15%

25 23%

152 17%

7 23%

19 16%

142 18%

153 17%

25%o

27 21%

72

12 11%

209 24%

5 18%

28 24%

187 24%

219 24%

45

17%zo

6 6%

115 13%

2 7%

127 14%

2 1%

2 2%

9 1%

27%o

1 1%

52 14%

15 11%

3 2%

1 *

2 1%

5 1%

-

76 37%

104

163 42%

65 49%

106 40%

63

23%zhj

15%hj

19 16%

99 13%

-

1 1%

8 1%

9 1%

15 53%

51 43%

349 45%

394 44%

47%ik

66 36%

58%zln

385 44%

96

79

82

150

42

117

18 16%

324 37%

7 25%

47 40%

286 36%

346 38%

-20 -10%

25

-16 -9%

13

23

-11 -4%

45

61 7%

8 28%

4 3%

63 8%

48 5%

47%zhj

36%h 11%zik

45%zh

39%o 3%n

32%o

18%zln

44%zmo

42%zlmn


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 37

Q.9.2. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury as a whole if ...? It increases the demands on public services Base : All

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

Strongly support

55 6%

1 2%

6 4%

3 2%

45 8%

14 5%

6 8%

-

2 11%

21 4%

34 10%

29 4%

19 19%

4 3%

46 6%

1 2%

8 9%

-

24 9%

31 5%

59 7%

Tend to support

345 38%

28 68%

69 45%

47 41%

201 34%

94 35%

27 38%

3 18%

9 53%

214 37%

132 40%

231 35%

36 36%

76 56%

279 38%

43 57%

22 26%

-

92 34%

253 40%

335 37%

Neither support nor oppose

161 18%

6 15%

37 24%

24 21%

94 16%

52 19%

10 14%

4 27%

1 9%

109 19%

51 16%

108 16%

20 20%

30 22%

139 19%

13 17%

8 10%

-

53 20%

107 17%

153 17%

Tend to oppose

215 24%

4 9%

27 17%

23 20%

161 27%

72 26%

20 29%

2 14%

2 9%

151 26%

64 20%

178 27%

17 17%

18 13%

169 23%

14 19%

31 37%

1 100%

62 23%

152 24%

219 24%

Strongly oppose

118 13%

2 4%

14 9%

17 14%

85 14%

34 13%

8 11%

6 41%

3 18%

73 13%

45 14%

106 16%

7 7%

5 4%

100 14%

3 4%

15 18%

-

35 13%

82 13%

127 14%

Don't know

9 1%

1 2%

1 1%

1 1%

5 1%

5 2%

-

-

-

6 1%

2 1%

7 1%

1 1%

1 1%

8 1%

1 1%

-

-

5 2%

3 1%

9 1%

SUPPORT

400 44%

29 70%

75 49%

50 43%

246 42%

109 40%

33 47%

3 18%

11 64%

235 41%

165 50%

260 39%

55 56%

81 60%

325 44%

45 59%

29 35%

-

116 43%

284 45%

394 44%

OPPOSE

333 37%

6 13%

41 27%

40 34%

246 42%

106 39%

28 39%

8 56%

5 27%

224 39%

109 33%

284 43%

24 24%

23 17%

269 36%

18 23%

45 55%

1 100%

98 36%

235 37%

346 38%

67 7%

24 57%

34 22%

10 9%

* *

3 1%

5 7%

-6 -38%

7 37%

11 2%

56 17%

-24 -4%

31 32%

57 42%

56 8%

27 35%

-16 -19%

-1 -100%

18 7%

49 8%

48 5%

NET SUPPORT

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 38

Q.9.2. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury as a whole if ...? It increases the demands on public services Base : All

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

-

Strongly support

55

48 6%

4 10%

17

38 5%

14 6%

41 6%

Tend to support

345

324 38%hjlmnq 39%

15 35%

50 39%

295 38%

89 36%

256 39%

Neither support nor oppose

161

149 18%

8 18%

18 14%

142 18%

45 18%

116 18%

64 16%

97 19%

Tend to oppose

215

201

4 9%

26 21%

188 24%

55 22%

160 24%

93 23%

122 24%

50 12%

Strongly oppose

118

102 12%

27%za

15 12%

103 13%

38 15%

80 12%

39 10%

79

Don't know

9

5 1%

1 1%

* *

5

2%f

3 1%

4 1%

SUPPORT

400

372 45%

20 44%

67 53%

333 43%

104 42%

296 45%

194

206 41%

OPPOSE

333

303 37%

16 37%

42 33%

291 38%

93 38%

240 37%

132 33%

201 40%

67

68

3 8%

42 5%

11 4%

57

62

6%djlmnq

s

NET SUPPORT

18%jkl 24%bikop

13%agikop r

24%b

1%af

44%hjlmnq s 37%ikopr

7%dehmns

8%z

12

13%zd

26

20%zd

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

8 1%

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

9%e

25 6% 169

43%zh

49%zh

16%zh

29 6%

51

4 1%

52

2 1%

* *

23 3%

32

55

177 35%

234

56%zj

63 20%

284

54%zlm

20 10%

39

243 33%

102

343

68 16%

41 13%

80 15%

24 12%

56

32%zkl

126 17%

118

86 16%

69

55

11 3%

93

18 3%

79

21

5 1%

-

7 1%

-

15%zg

4 1%

5 1%

12%zj

284

68%zj

61 15% 223

53%zj

37%zi 29%zi

66 21% 211

66%zi

-145 -45%

10%zlm

336

64%zlm

104 20% 232

44%zlm

36%zk 40%zkm

23 12%

23%l

32%zk 12%k

2 1%

59 7% 335 37%

51%zs

20 16%

57 15%

18 16%

153 17%

215

-

171 22%

44

86 23%

42

219 24%

118

-

55 7%

63

18 5%

28

127 14%

4 1%

-

9 1%

29%zo 16%zo

6 1% 266 36%

148

76

333

-125 -64%

-36 -21%

46%zo

-67 -9%

3 2% 134

78%zn

134

78%zn

44%zq

7 1% 398

52%zq

226 29% 171

22%zq

33%zp 48%zp

1 1% 3 2% 107

81%zp

-104 -79%

192

2 2%

140 18%

60%zn

3 2%

21 5%

35 20%

23%l

44%zk

7%zq

19 18%

40

76%zkm

19%zn

38%zr 26%zr

212

22 20%

394 44%

104 28%

71

346 38%

-49 -44%

48 5%

56%zs

108

29%zs

64%zr


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 39

Q.9.2. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury as a whole if ...? It increases the demands on public services Base : All

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

C (j)

Key factors for option choice D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

Strongly support

55 6%

24 9%

26 7%

11 9%

39 6%

35 15%

10 3%

7 3%

5 3%

9 3%

21 7%

17 23%

10 4%

31 10%

6 4%

9 6%

59 7%

Tend to support

345 38%

89 32%

178 46%

45 40%

237 38%

106 46%

161 46%

58 24%

34 23%

110 38%

142 50%

34 45%

80 30%

138 46%

57 38%

62 40%

335 37%

Neither support nor oppose

161 18%

37 13%

61 16%

21 19%

103 16%

42 18%

55 16%

42 17%

23 16%

48 16%

58 21%

13 17%

49 18%

51 17%

34 23%

23 15%

153 17%

Tend to oppose

215 24%

67 24%

81 21%

23 20%

153 25%

33 14%

89 26%

75 31%

48 33%

85 29%

46 16%

7 8%

81 30%

48 16%

35 24%

42 27%

219 24%

Strongly oppose

118 13%

62 22%

32 8%

12 11%

83 13%

12 5%

32 9%

61 25%

36 25%

37 13%

14 5%

4 5%

47 18%

30 10%

17 11%

18 11%

127 14%

Don't know

9 1%

2 1%

6 1%

1 1%

7 1%

4 2%

-

-

-

4 1%

2 1%

2 2%

1 *

5 2%

1 1%

1 1%

9 1%

SUPPORT

400 44%

113 40%

205 53%

56 50%

277 44%

141 61%

171 49%

65 27%

39 26%

119 41%

163 57%

52 67%

90 34%

169 56%

63 42%

71 46%

394 44%

OPPOSE

333 37%

129 46%

113 29%

35 31%

237 38%

45 19%

121 35%

136 56%

84 58%

123 42%

60 21%

10 14%

128 48%

79 26%

52 35%

60 39%

346 38%

67 7%

-16 -6%

92 24%

21 19%

40 6%

96 42%

50 14%

-72 -30%

-45 -31%

-4 -1%

102 36%

41 54%

-38 -14%

90 30%

10 7%

11 7%

48 5%

NET SUPPORT

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 40

Q.9.2. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury as a whole if ...? It increases the demands on public services Base : All

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

Unweighted Total

902

88

24

241

25

99

74

141

16

Weighted Total

902

97*

24**

218

27**

95*

70*

146

18**

Effective Base

806

75

23

223

21

90

67

127

14

L (l)

M (m)

Yes (n)

81

76

6

4

24

104*

70*

5**

4**

20**

77

66

6

4

22

12

1

3 73%

5 23%

91

811

97

86

165

113

98

340

902

787

122*

79*

171

124*

89*

314

902

84

727

91

76

150

96

89

312

902

1 4%

11 5%

3 10%

4 4%

2 2%

Tend to support

345

41 42%

8 32%

66 30%

5 20%

33 35%

22 32%

69

47%zc

7 41%

60

57%zcefj

26 37%

2 43%

-

5 27%

63

54%zo

283 36%

67

55%zqstu

28 35%

Neither support nor oppose

161

24

24%c

6 25%

29 13%

5 20%

14 15%

12 18%

30 21%

3 16%

21 20%

10 15%

1 14%

1 27%

3 17%

22 19%

138 18%

24 20%

Tend to oppose

215

23 24%

5 22%

61

8 31%

33

18 25%

29 20%

4 23%

14 13%

13 19%

-

-

5 27%

16 14%

199

Strongly oppose

118

6 6%

3 13%

49

5 19%

10 10%

15

9 6%

1 5%

8 8%

9 13%

1 28%

-

1 6%

11 10%

107 14%

Don't know

24%inp 13%gr

22%zaegi

35%zgij

21%zagi

25%zn

4 3%

16

6 5%

6 7%

15 5%

59 7%

76

45%tu

46 37%

28 31%

99 32%

335 37%

12 15%

36

29

23%u

16 18%

43 14%

153 17%

18 15%

13 17%

34 20%

31 25%

23 26%

94

219 24%

9 8%

10 13%

12 7%

11 9%

16

59

127 14%

20%zprstu

8 5%

21%u

19%zprs

1 5%

2 1%

-

1 2%

1 1%

-

-

-

-

-

7 1%

-

-

1 1%

1 1%

4 1%

9 1%

9 35%

78 36%

8 30%

36 38%

24 34%

76

52%cef

10 56%

61

38

54%cf

3 58%

3 73%

10 50%

64

336 43%

71

44

85

50%u

52 42%

34 38%

114 36%

394 44%

OPPOSE

333

37%ginpr

29 30%

8 35%

13 50%

43

32

38 26%

5 28%

22 21%

22 32%

1 28%

-

6 33%

28 24%

305

27 22%

24 30%

47 27%

42 34%

39

153

346 38%

67

15

38

5 27%

39

16

2 31%

3 73%

3 17%

36

44

20

38

-5 -6%

-38 -12%

7%cefotu

15%zef

* *

-32 -15%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

-5 -20%

45%agi

-6 -7%

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

46%agi

-8 -12%

26%zcef

58%zcef

37%zacef

22%zef

55%zo

31%zo

39%zn

31 4%

58%zstu

36%zrstu

55%ztu

25%zst

3 2%

18%pr

30%zpqr

1 1%

50%zagij

1 1%

7%zn

44 45%

110

-

54

400

44%cou

2 1%

1 1%

SUPPORT

NET SUPPORT

9 1%

28%i

17%zacefgi 16%

Unwtd Total

115*

3 3%

18%cu

1 1%

No (o)

55

38%cou

3 15%

K (k)

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Strongly support

6%in

8 5%

J (j)

Canterbury District Personas

22%zst

9

8%t

43%pr

49%zpqrs

48 5%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 41

Q.9.3. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury as a whole if ...? It meant that young people and families could stay in the district Base : All

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

Strongly support

236 26%

108 25%

128 27%

52 27%

37 30%

67 26%

26 23%

53 25%

80 27%

46 23%

67 30%

43 24%

92 24%

62 24%

30 28%

231 27%

5 19%

36 31%

200 25%

243 27%

Tend to support

454

219 51%

234 50%

100 52%

65 52%

118 46%

62 54%

109 51%

155 53%

107 52%

111 50%

81 44%

190 49%

61 46%

137 52%

59 55%

435 50%

16 53%

47 40%

407

52%zr

448 50%

Neither support nor oppose

113 13%

56 13%

57 12%

30 16%

11 9%

31 12%

12 10%

28 13%

32 11%

18 9%

27 12%

36

48 12%

13 10%

34 13%

14 13%

106 12%

7 23%

19 16%

94 12%

110 12%

Tend to oppose

62 7%

32 7%

30 6%

7 4%

12 9%

20 8%

7 6%

17 8%

22 8%

16 8%

9 4%

15 8%

37

4 3%

19 7%

3 3%

61 7%

1 5%

10 8%

53 7%

61 7%

Strongly oppose

31

3%h

13 3%

19 4%

2 1%

-

17

17

8%zhj

5 2%

7 4%

17 4%

3 3%

10 4%

2 2%

30 4%

-

5 4%

26 3%

35 4%

5 1%

1 *

4 1%

-

-

-

2 1%

2 1%

3 1%

-

2 1%

5 1%

-

1 1%

4 1%

5 1%

124 68%

282 73%

112

199 76%

21 72%

83 71%

607 77%

691 77%

22

53

91 11%

1 5%

15 13%

102 56%

229 59%

574 66%

20 67%

68 58%

Don't know SUPPORT OPPOSE NET SUPPORT

50%kr

7

6%cd

6 3%

3 1%

2 1%

1 1%

2 1%

1 *

88 77%

162 75%

235

7%zcdg

690

327 76%

363 77%

152 79%

102 82%

185 72%

94

45 10%

49 10%

9 5%

12 9%

37

596

283 66%

313 66%

77%ekl 10%cj 66%eiklr

143

75%zeg

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

91

73%e

14%zc

148 58%

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

14

12%c

75 65%

23

11%c

139 65%

80%k

26 9% 209

71%ik

153 75% 32

16%zhj

120 59%

178

81%k

14 6% 164

74%zik

19%zhij

12%j

9%zm

14%zmo

51

38%zln

85%zln

7 5% 105

79%zln

29 11% 170 65%

88 82% 5 5% 83

78%zln

666 77%

79 10% 528

67%r

96 11% 595 66%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 42

Q.9.3. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury as a whole if ...? It meant that young people and families could stay in the district Base : All

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

Strongly support

236 26%

14 34%

46 30%

26 22%

150 25%

63 23%

22 30%

1 7%

4 25%

140 24%

96 29%

145 22%

40 41%

48 36%

192 26%

28 36%

15 18%

-

80 29%

156 25%

243 27%

Tend to support

454 50%

24 58%

72 47%

62 53%

296 50%

139 51%

30 43%

9 57%

6 32%

294 51%

160 49%

336 51%

44 44%

69 51%

368 50%

37 49%

48 58%

1 100%

134 49%

320 51%

448 50%

Neither support nor oppose

113 13%

3 8%

24 15%

13 11%

73 12%

33 12%

7 10%

1 10%

5 28%

75 13%

38 12%

89 14%

8 8%

15 11%

96 13%

6 8%

11 14%

-

31 11%

82 13%

110 12%

Tend to oppose

62 7%

-

6 4%

9 8%

47 8%

24 9%

9 12%

2 11%

3 15%

42 7%

20 6%

54 8%

5 5%

3 2%

54 7%

3 3%

5 6%

-

17 6%

46 7%

61 7%

Strongly oppose

31 3%

-

5 3%

3 3%

23 4%

11 4%

3 4%

2 15%

-

18 3%

13 4%

30 4%

2 2%

-

27 4%

2 3%

2 3%

-

10 4%

21 3%

35 4%

Don't know

5 1%

-

-

3 3%

2 *

2 1%

1 1%

-

-

4 1%

1 *

5 1%

-

-

4 1%

-

1 1%

-

1 1%

4 1%

5 1%

SUPPORT

690 77%

39 92%

118 77%

87 75%

446 75%

202 74%

52 73%

10 64%

10 57%

435 76%

255 78%

481 73%

85 85%

117 87%

560 76%

65 85%

63 76%

1 100%

214 78%

476 76%

691 77%

94 10%

-

11 7%

12 11%

70 12%

35 13%

11 16%

4 26%

3 15%

60 11%

34 10%

84 13%

7 7%

3 2%

81 11%

5 7%

8 9%

-

27 10%

67 11%

96 11%

596 66%

39 92%

107 70%

75 65%

375 64%

167 61%

41 57%

6 38%

7 41%

374 65%

222 68%

397 60%

78 79%

114 85%

479 65%

60 79%

55 67%

1 100%

187 69%

409 65%

595 66%

OPPOSE NET SUPPORT

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 43

Q.9.3. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury as a whole if ...? It meant that young people and families could stay in the district Base : All

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

Strongly support

236

215 26%

12 26%

42 33%

194 25%

70 28%

166 25%

100 25%

136 27%

182

Tend to support

454

422 51%

20 44%

65 51%

389 50%

120 48%

334 51%

218

236 46%

Neither support nor oppose

113

26%jlmnqs 50%hloq

55%zh

27 8%

196

10 5%

29

151 21%

86

236

-

115

10 9%

243 27%

215 52%

155 49%

293

77 40%

80 46%

384

53%zo

70 41%

454

-

231

77

448 50%

43%zj

37%zlm 56%zlm

17%l

50%zn

31%zq 59%zq

30%zs 61%z

70%z

107 13%

6 13%

9 7%

104 13%

27 11%

86 13%

41 11%

72 14%

13 3%

56

25 5%

36

50

29%zkl

97 13%

16 9%

59 8%

54

19 5%

12

110 12%

Tend to oppose

62

52 7%agikopr 6%

6 13%

8 6%

54 7%

18 7%

44 7%

19 5%

43

4 1%

51

6 1%

45

10

62

-

18 2%

44

6 2%

8

7%r

61 7%

Strongly oppose

31

2 4%

3 2%

28 4%

10 4%

22 3%

13 3%

18 4%

2 *

28

4 1%

26

31

-

3 *

28

4 1%

3 3%

35 4%

Don't know SUPPORT OPPOSE NET SUPPORT

13%cikpr

29 3%ikmopr 3%

5 1%

4 *

690

-

1 1%

637 77%hjlmnq 77%

31 70%

94

7 17%

11 9%

24 54%

96

10%aikopr

596

66%dhjlmn q

80 10% 557

67%z

107

84%zd

75%zd

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

4 1%

2 1%

583 75%

189 77%

501 76%

83 11%

28 11%

66 10%

500 65%

161 65%

435 66%

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

3 *

2 1% 318

81%zh

32 8% 286

73%zh

9%zg

2 * 372 73% 62 12% 310 61%

18%zi 16%zi 9%zi

1 *

3 1%

2 *

397

182 57%

489

95%zj

7 2% 390

93%zj

79

25%zi

103 32%

93%zlm

10 2% 479

91%zlm

19%zk 23%zkm

13%zkm

-

6%k

2 1%

4%zo

34%zp 21%zp

5 1%

-

-

5

109

535 73%

155

690

-

71

12

94

17 9%

97

441 60%

88 45% 36%zkm

2 1%

9%zo

41%zp

63%l 7%k

56%l

13%zo

91%zn

155

91%zn

89%zq

22 3% 668

87%zq

4%zp

72

55%zp

-72 -55%

2 1% 346

92%zs

10 3% 336

89%zs

11%r

88 79% 11

10%r

77 69%

5 1% 691 77% 96 11% 595 66%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 44

Q.9.3. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury as a whole if ...? It meant that young people and families could stay in the district Base : All

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

C (j)

Key factors for option choice D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

Strongly support

236 26%

55 20%

133 35%

28 25%

164 26%

105 45%

89 26%

29 12%

16 11%

61 21%

105 37%

40 52%

34 13%

106 35%

38 25%

54 35%

243 27%

Tend to support

454 50%

136 48%

199 52%

54 48%

318 51%

105 45%

195 56%

114 47%

64 44%

170 58%

146 51%

29 38%

145 54%

145 48%

79 53%

70 45%

448 50%

Neither support nor oppose

113 13%

35 12%

29 8%

16 14%

77 12%

16 7%

39 11%

45 19%

27 19%

36 12%

23 8%

7 9%

43 16%

34 11%

20 14%

13 8%

110 12%

Tend to oppose

62 7%

36 13%

14 4%

7 7%

43 7%

4 2%

16 5%

36 15%

30 20%

13 5%

5 2%

1 1%

29 11%

9 3%

10 7%

14 9%

61 7%

Strongly oppose

31 3%

19 7%

7 2%

7 6%

17 3%

1 1%

7 2%

17 7%

8 5%

10 3%

5 2%

-

14 5%

7 2%

3 2%

5 3%

35 4%

Don't know

5 1%

SUPPORT

690 77%

OPPOSE NET SUPPORT

1 * 191 68%

2 1%

-

332 86%

83 73%

4 1% 482 77%

-

2 *

210 91%

284 82%

142 59%

2 1%

81 56%

-

3 1% 230 79%

1 *

-

251 89%

69 90%

3 1%

2 1%

179 67%

251 83%

-

-

117 78%

124 80%

5 1% 691 77%

94 10%

55 20%

21 6%

14 13%

60 10%

6 2%

23 7%

53 22%

37 26%

23 8%

9 3%

1 1%

43 16%

16 5%

13 8%

19 12%

96 11%

596 66%

136 48%

311 81%

68 61%

421 68%

204 88%

261 75%

89 37%

44 30%

207 71%

242 85%

68 89%

137 51%

234 77%

105 70%

105 68%

595 66%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 45

Q.9.3. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury as a whole if ...? It meant that young people and families could stay in the district Base : All

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

Unweighted Total

902

88

24

241

25

99

74

141

16

Weighted Total

902

97*

24**

218

27**

95*

70*

146

18**

Effective Base

806

75

23

223

21

90

67

127

Strongly support

236

15 15%

5 22%

48 22%

5 19%

27

28%a

17 25%

Tend to support

454 50%

60

61%zc

12 49%

104 48%

10 37%

50 53%

Neither support nor oppose

26%as

J (j)

K (k)

L (l)

M (m)

Yes (n)

81

76

6

4

24

104*

70*

5**

4**

20**

14

77

66

6

4

44

30%a

6 36%

31

23

33%a

1 16%

32 46%

79 54%

9 54%

50 48%

34 49%

-

30%a

No (o)

Canterbury District Personas

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Unwtd Total

91

811

97

86

165

113

98

340

902

115*

787

122*

79*

171

124*

89*

314

902

22

84

727

91

76

150

96

89

312

902

4 100%

8 42%

31 27%

205 26%

38

28

50

29%s

20 16%

26

3 54%

-

8 41%

63 55%

391 50%

59 49%

37 47%

91 53%

70 56%

31%s

35%su

75 24%

243 27%

40 45%

155 49%

448 50%

29%s

113 13%

13 13%

5 19%

35

16%g

4 16%

8 9%

11 16%

12 8%

17 16%

5 7%

1 14%

-

1 6%

10 8%

103 13%

17 14%

6 8%

16 9%

17 14%

13 14%

44 14%

110 12%

Tend to oppose

62 7%

7 7%

2 10%

14 7%

7 25%

7 7%

7 9%

7 5%

1 5%

6 5%

3 4%

1 16%

-

2 8%

7 6%

55 7%

7 5%

4 5%

9 5%

14 11%

8 9%

21 7%

61 7%

Strongly oppose

31 3%

1 1%

-

1 3%

2 2%

2 4%

3 2%

1 5%

1 1%

4 6%

-

-

1 3%

3 3%

28 4%

2 2%

4 5%

3 2%

2 1%

3 3%

17

35 4%

Don't know SUPPORT OPPOSE NET SUPPORT

5 1% 690

77%c

94 10% 596

66%cu

16

7%zagi

2 2%

-

1 *

-

75 77%

17 71%

153 70%

15 56%

8 8%

2 10%

30

8 28%

67 69%

15 61%

123 56%

8 28%

14%g

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

1 1% 77

-

81%c

49 71%

9 9%

9 13%

68

72%c

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

40 58%

1 1%

-

-

84%zcf

16 90%

81 78%

10 7%

2 10%

7 6%

124

114

78%zcf

14 80%

74

71%c

-

-

-

1 1%

4 *

-

-

58

82%c

4 70%

4 100%

16 83%

94 81%

596 76%

97 79%

65 82%

7 10%

1 16%

-

2 10%

10 9%

84 11%

9 7%

8 10%

51

3 54%

4 100%

14 73%

83 72%

513 65%

72%c

88

72%u

57 72%

1 1%

6%z

2 2%

-

82%u

90 72%

66 73%

12 7%

15 12%

11 12%

39 12%

96 11%

75 60%

55 61%

191 61%

595 66%

141

128

75%zstu

2 1%

5 1%

230 73%

691 77%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 46

Q.9.4. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury as a whole if ...? It meant building on ‘greenfield’ i.e. land that is undeveloped Base : All

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

14

11

23 11%

Strongly support

31

10 2%

21 4%

8 4%

4 3%

10 4%

1 1%

9 4%

5 2%

Tend to support

129 14%

65 15%

64 14%

34 18%

17 13%

35 14%

15 13%

28 13%

49 17%

32 16%

Neither support nor oppose

104 12%

57 13%

47 10%

30 16%

14 11%

29 11%

12 11%

19 9%

31 10%

26 13%

27 12%

21 11%

Tend to oppose

279

130 30%

148 31%

73

40 32%

64 25%

37 33%

64 30%

103

35%i

46 23%

70

59

Strongly oppose

354

163 38%

49

49

94

104 35%

170

50

Don't know

3%kl

31%ei 39%co

5 1%

38%ze

5%k

32%i

2 1%

6 2%

25 13%

50 13%

32%i

9 3%

3 2%

30 3%

1 2%

5 5%

26 3%

32 4%

22 16%

37 14%

21 20%

122 14%

5 16%

12 10%

117 15%

129 14%

47 12%

16 12%

26 10%

12 11%

101 12%

3 9%

16 14%

88 11%

105 12%

113 29%

30 23%

80 30%

56

52%zlmn

265 31%

14 47%

32 27%

247 31%

278 31%

8 26%

51 44%

302 39%

352 39%

-

-

5 18%

18 15%

191 40%

46 24%

86 42%

88 40%

76 41%

3 1%

2 *

-

2 2%

1 1%

-

2 1%

2 1%

-

3 1%

1 *

1 *

16 14%

36 17%

54 18%

46

34 15%

26 14%

56 14%

39%c

116

7%zhk

45%zc

43%c

44%c

44%zo

13

10%zlno

38%o

1 1%

15 14%

344 40%

2 1%

1 1%

5 1%

45 17%

24 22%

153 18%

42%o

5 1%

6 1%

143 18%

161 18%

SUPPORT

160

75 18%

85 18%

42 22%

21 16%

46 18%

OPPOSE

633

293 68%

339 72%

119 62%

89 71%

180 70%

87

158

207 71%

132 65%

158 71%

135 74%

282

80 61%

190

71 66%

609 70%

21 73%

83 71%

549 70%

630 70%

-472 -52%

-218 -51%

-254 -54%

-78 -41%

-68 -55%

-134 -53%

-71 -62%

-121 -56%

-153 -52%

-86 -42%

-124 -56%

-109 -59%

-226 -59%

-46 -35%

-145 -55%

-47 -44%

-457 -53%

-16 -55%

-66 -56%

-407 -52%

-469 -52%

NET SUPPORT

18%l 70%cm

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

76%c

73%c

23%zk

73%m

35

110

26%zln

72%m


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 47

Q.9.4. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury as a whole if ...? It meant building on ‘greenfield’ i.e. land that is undeveloped Base : All

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

-

-

11 2%

20 6%

16 2%

12 12%

3 2%

27 4%

1 2%

2 3%

-

15 6%

16 2%

32 4%

Strongly support

31 3%

-

3 2%

1 1%

26 4%

6 2%

-

Tend to support

129 14%

12 29%

25 16%

14 12%

78 13%

34 12%

7 10%

1 8%

4 22%

81 14%

48 15%

84 13%

19 19%

24 18%

104 14%

17 22%

8 9%

-

46 17%

83 13%

129 14%

Neither support nor oppose

104 12%

4 10%

22 14%

9 8%

69 12%

37 14%

7 10%

2 10%

-

65 11%

40 12%

66 10%

16 16%

20 15%

86 12%

12 16%

6 7%

-

36 13%

68 11%

105 12%

Tend to oppose

279 31%

16 37%

55 36%

43 37%

165 28%

77 28%

25 35%

3 19%

7 42%

197 34%

81 25%

183 28%

32 32%

60 44%

229 31%

26 34%

24 28%

-

62 23%

216 34%

278 31%

Strongly oppose

354 39%

9 21%

48 31%

48 42%

249 42%

118 43%

32 44%

9 63%

6 36%

217 38%

137 42%

307 47%

20 20%

26 19%

291 39%

19 25%

43 51%

1 100%

111 41%

243 39%

352 39%

Don't know

5 1%

1 3%

-

-

1 *

1 1%

-

-

1 *

3 *

-

2 1%

3 *

1 1%

1 1%

-

2 1%

3 1%

6 1%

SUPPORT

160 18%

12 29%

29 19%

16 13%

104 18%

40 15%

7 10%

1 8%

4 22%

92 16%

69 21%

100 15%

31 31%

27 20%

131 18%

18 24%

10 12%

-

61 23%

99 16%

161 18%

OPPOSE

633 70%

24 58%

103 67%

91 79%

414 70%

194 72%

56 79%

12 82%

14 78%

414 72%

218 67%

490 74%

52 52%

86 63%

521 70%

45 59%

66 80%

1 100%

173 63%

459 73%

630 70%

-472 -52%

-12 -28%

-74 -48%

-76 -65%

-311 -53%

-155 -57%

-49 -69%

-11 -74%

-10 -56%

-323 -56%

-150 -46%

-390 -59%

-20 -21%

-58 -43%

-390 -53%

-27 -35%

-56 -68%

-1 -100%

-112 -41%

-361 -57%

-469 -52%

NET SUPPORT

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

4 1%

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base

4 1%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 48

Q.9.4. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury as a whole if ...? It meant building on ‘greenfield’ i.e. land that is undeveloped Base : All

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

-

7 1%

23

31

-

128

Strongly support

31

26 3%

4 8%

8 6%

23 3%

7 3%

24 4%

12 3%

19 4%

28

2 1%

30

Tend to support

129

118 14%jlmnqr 14%

5 11%

21 17%

108 14%

33 13%

96 15%

59 15%

70 14%

95

20 6%

111

5 2%

12

39 5%

90

Neither support nor oppose

104

100 12%

4 8%

18 14%

86 11%

25 10%

79 12%

51 13%

53 10%

56

18 6%

74

9 5%

20

47 6%

57

Tend to oppose

279

258 31%

12 27%

32 25%

247 32%

71 29%

207 32%

116 29%

163 32%

144

82 26%

175

44 23%

57

279

Strongly oppose

354

321 39%

20 46%

49 38%

305 39%

109 44%

245 37%

153 39%

201 40%

92 22%

354

-

-

5 1%

2 1%

3 1%

3 1%

2 *

3 1%

9 19%

30 23%

130 17%

40 16%

120 18%

71 18%

89 18%

3%jlmnqr

s

12%jlnr 31%jloq 39%ikopr

Don't know SUPPORT

5 1%

5 1%

160

144 18%jlmnqr 17%

s

OPPOSE NET SUPPORT

7%zj

23%zj

13%j 34%zj

124

30%zj

195

61%zi

2 1% 22 7%

6%zlm

21%zlm

14%zl 33%l

1 1% 7%l

12%l

33%l

38%zo

132 25%

137

81

4 1%

-

1 *

4 1%

13

47 6%

141

27%zlm

70%zkm

5 2%

47%zk

8%l

48%zo

14%zn

52%zn

4%zq

17%zq

129 14%

8 8%

105 12%

27 20%

175

27 25%

278 31%

-

261 34%

92

132 35%

70

352 39%

5 1%

-

3 1%

-

1 1% 113

66%zn

159

21%zq

71%zp

1 1%

31 8%

32 4%

5 4%

252

33%zq

11 8%

29 8%

-

-

33%zn

93 12%

1 1%

7 2%

46%zs

36 9%

64%zr

5 4%

6 1% 161 18%

633

580 70%

32 72%

80 62%

553 71%

180 73%

453 69%

269 68%

364 72%

236 56%

277

307 58%

181

139

633

-

514 67%

119

307

98

630 70%

-472 -52%

-435 -53%

-24 -53%

-50 -39%

-422 -55%

-140 -57%

-332 -51%

-198 -50%

-274 -54%

-112 -27%

-255 -80%

-166 -31%

-176 -90%

-126 -72%

-586 -80%

113 66%

-354 -46%

-118 -90%

-271 -72%

-93 -84%

-469 -52%

70%ikop

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

87%zi

93%zkm

80%zk

87%zo

91%zp

81%z

88%z


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 49

Q.9.4. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury as a whole if ...? It meant building on ‘greenfield’ i.e. land that is undeveloped Base : All

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

C (j)

Key factors for option choice D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

Strongly support

31 3%

10 4%

18 5%

2 2%

26 4%

19 8%

5 1%

5 2%

2 1%

5 2%

14 5%

9 12%

3 1%

15 5%

6 4%

7 5%

32 4%

Tend to support

129 14%

16 6%

80 21%

13 12%

94 15%

64 28%

50 14%

10 4%

11 7%

30 10%

58 20%

27 35%

9 3%

66 22%

30 20%

22 14%

129 14%

Neither support nor oppose

104 12%

22 8%

49 13%

17 15%

68 11%

36 15%

38 11%

18 7%

12 8%

17 6%

59 21%

7 9%

23 8%

48 16%

14 10%

19 12%

105 12%

Tend to oppose

279 31%

79 28%

121 31%

41 37%

187 30%

68 29%

122 35%

58 24%

28 19%

106 36%

97 34%

20 26%

78 29%

93 31%

47 31%

51 33%

278 31%

Strongly oppose

354 39%

151 53%

117 30%

37 33%

246 39%

43 19%

132 38%

151 62%

91 63%

136 46%

55 20%

13 17%

155 58%

80 26%

53 35%

55 35%

352 39%

Don't know

5 1%

3 1%

1 *

2 1%

3 *

1 1%

1 *

1 *

2 1%

-

1 *

1 1%

-

1 *

-

2 1%

6 1%

SUPPORT

160 18%

27 9%

98 25%

16 14%

120 19%

83 36%

55 16%

15 6%

12 8%

34 12%

72 25%

36 47%

11 4%

81 27%

36 24%

29 19%

161 18%

OPPOSE NET SUPPORT

633 70%

230 82%

237 62%

78 70%

432 69%

111 48%

254 73%

208 86%

120 82%

242 83%

152 54%

34 44%

234 87%

173 57%

100 66%

105 68%

630 70%

-472 -52%

-203 -72%

-140 -36%

-63 -56%

-312 -50%

-28 -12%

-199 -57%

-193 -80%

-107 -74%

-207 -71%

-80 -28%

2 3%

-222 -83%

-93 -31%

-64 -42%

-76 -49%

-469 -52%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 50

Q.9.4. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury as a whole if ...? It meant building on ‘greenfield’ i.e. land that is undeveloped Base : All

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

Unweighted Total

902

88

24

241

25

99

74

141

16

Weighted Total

902

97*

24**

218

27**

95*

70*

146

18**

Effective Base

806

75

23

223

21

90

67

127

14

J (j)

K (k)

L (l)

M (m)

Yes (n)

81

76

6

4

24

104*

70*

5**

4**

20**

77

66

6

4

22

10

-

1 27%

12 17%

1 11%

No (o)

Canterbury District Personas

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Unwtd Total

91

811

97

86

165

113

98

340

902

115*

787

122*

79*

171

124*

89*

314

902

84

727

91

76

150

96

89

312

902

2 11%

-

31

1 1%

11

1 *

4 3%

4

10 3%

32 4%

1 23%

3 16%

20 18%

109 14%

18 15%

14 17%

32 19%

19 15%

9 10%

39 12%

129 14%

89 11%

Strongly support

31

3 3%

-

6 3%

1 3%

4 4%

2 3%

1 *

1 7%

-

Tend to support

129 14%

17 17%

3 13%

29 13%

2 6%

10 11%

6 8%

29

1 6%

17 16%

Neither support nor oppose

104

10 10%

2 8%

14 7%

5 20%

12 13%

4 6%

22

1 3%

15

16

23%zacf

1 14%

-

2 13%

15 13%

15 12%

17

21%ztu

24 14%

15 12%

7 8%

26 8%

105 12%

Tend to oppose

279

23 23%

8 34%

59 27%

6 22%

34 35%

28

45 31%

10 59%

44

42%zacj

17 24%

1 16%

2 50%

3 14%

50

228 29%

54

44%zqrsu

19 25%

53 31%

28 23%

30 34%

92 29%

278 31%

Strongly oppose

354

45

11 45%

110

12 46%

34 35%

30

49 33%

4 25%

29 28%

15 22%

3 59%

-

9 46%

30 26%

324

34 28%

18 23%

60 35%

58

39

3%gr

12%cu 31%o 39%ijnpq

46%ij

50%zegij

39%a 43%j

19%f 15%c

14%c

15%zacefgi

41%zn

44%pq

144

46%zpqr

352 39%

5 1%

-

-

1 *

1 3%

2 2%

-

2 1%

-

-

-

-

-

-

-

2 1%

1 1%

-

3 1%

6 1%

160 18%

20 20%

3 13%

34 16%

2 9%

14 15%

8 11%

29 20%

2 13%

17 16%

22

32%zcefi

1 11%

2 50%

5 27%

20 18%

140 18%

19 16%

25

32 19%

22 18%

13 15%

48 15%

161 18%

OPPOSE

633

68

70%j

19 79%

169

18 68%

67

58

94

64%j

15 84%

73

70%j

32 45%

4 75%

2 50%

12 60%

80 69%

553 70%

88

38 47%

-472 -52%

-48 -49%

-16 -66%

-134 -62%

-16 -59%

-53 -56%

-50 -71%

-65 -44%

-12 -71%

-56 -54%

-9 -13%

-3 -63%

* -1%

-7 -33%

-60 -52%

-413 -52%

-69 -56%

-13 -16%

NET SUPPORT

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

71%j

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

83%zgj

-

46%pq

5%r

Don't know

77%zgj

5 1%

14%zprstu

SUPPORT

70%jq

-

44%zo

4%z

72%q

31%zprstu

113

66%q

-81 -47%

86

70

236

630 70%

-64 -51%

-56 -63%

-188 -60%

-469 -52%

69%q

78%q

75%zqr


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 51

Q.9.5. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury as a whole if ...? It helped to create jobs by attracting people and businesses to the area Base : All

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

Strongly support

188

46

31

28%n

180 21%

8 28%

21 18%

166 21%

184 20%

Tend to support

84 20%

104 22%

52

30 24%

50 19%

19 16%

37 17%

75

427 47%

212 49%

215 45%

101

53%f

63 50%

110 43%

47 41%

106 49%

138 47%

Neither support nor oppose

112 12%

46 11%

66 14%

23 12%

17 13%

37 15%

13 12%

22 10%

Tend to oppose

106

57 13%

49 10%

9 5%

13 10%

35

24

Strongly oppose

23

11

21%k

12%c

27%fg

65

29 7%

36 8%

6 3%

2 2%

Don't know

3 *

1 *

3 1%

-

-

SUPPORT

615

296 69%

319 67%

153

93

OPPOSE

172

86 20%

85 18%

NET SUPPORT

443

210 49%

233 49%

7%cds

68%efkl 19%cmo 49%efklnr

80%zefg

15 8% 138

72%zefg

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

74%ef

15 12% 77

62%zefg

14%c

21%zcdeg

44 20%

23 13%

71 18%

96 47%

109 49%

85 46%

170 44%

66 50%

127 48%

56 52%

413 48%

12 40%

52 44%

375 48%

423 47%

30 10%

19 9%

28 13%

35

58

15 11%

27 10%

11 11%

105 12%

6 22%

17 14%

95 12%

113 13%

25

36 12%

19 10%

27 12%

24 13%

54

14%mo

8 6%

37

14%mo

6 5%

103 12%

3 10%

12 10%

95 12%

109 12%

23

5 4%

24 9%

4 3%

64 7%

-

16

50 6%

69 8%

3 *

-

-

3 *

4 *

593 68%

20 68%

73 62%

542 69%

607 67%

167 19%

3 10%

27 23%

144 18%

178 20%

426 49%

17 58%

46 39%

397

429 48%

12%c

26%k

22%k

19%zhi

15%z

16 6%

23

12 6%

14 8%

32 8%

1 *

1 1%

2 1%

-

1 *

1 *

2 1%

2 *

160 63%

65 57%

143 67%

213

141

152

108 59%

241 62%

39 21%

86

70 38%

155 40%

9%cd

58

23%cd

102

40%f

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

9%cd

11%zcd

35

48

30 26%

95

31%zcd

22%cd 44%f

72%k

52 18% 161

55%k

11%zhj

70%k

42 21% 99

49%k

69%k

40 18% 113

51%k

22%zmo

38

29%zln

46 17%

-

2 1%

-

103

173 66%

87

78%zln

13 10% 90

68%zln

61

23%zmo

112 43%

81%zln

9 9% 77

72%zln

13%zs

51%zr


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 52

Q.9.5. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury as a whole if ...? It helped to create jobs by attracting people and businesses to the area Base : All

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

Strongly support

188 21%

15 36%

42 27%

15 13%

116 20%

48 18%

14 20%

* 2%

4 22%

110 19%

78 24%

110 17%

35 35%

42 31%

156 21%

21 28%

10 12%

-

68 25%

119 19%

184 20%

Tend to support

427 47%

22 52%

69 45%

62 54%

273 46%

122 45%

30 41%

5 35%

8 44%

266 46%

161 49%

306 46%

47 47%

69 51%

343 46%

40 52%

43 52%

1 100%

118 43%

309 49%

423 47%

Neither support nor oppose

112 12%

5 12%

18 12%

13 12%

76 13%

42 16%

12 17%

2 11%

2 12%

76 13%

36 11%

84 13%

10 10%

15 11%

95 13%

8 11%

9 11%

-

36 13%

76 12%

113 13%

Tend to oppose

106 12%

-

13 9%

18 16%

75 13%

35 13%

10 13%

6 41%

2 11%

78 14%

28 9%

93 14%

5 5%

8 6%

89 12%

6 8%

12 14%

-

31 12%

75 12%

109 12%

Strongly oppose

65 7%

-

10 6%

7 6%

48 8%

22 8%

5 8%

2 11%

2 11%

40 7%

25 8%

62 9%

3 3%

1 1%

56 8%

1 2%

8 9%

-

19 7%

47 7%

69 8%

Don't know

3 *

-

1 1%

-

3 *

2 1%

-

-

-

3 1%

-

3 1%

-

-

3 *

-

1 1%

-

-

3 1%

4 *

SUPPORT

615 68%

37 88%

111 73%

77 66%

390 66%

170 63%

44 62%

6 37%

11 66%

376 65%

239 73%

416 63%

82 82%

111 82%

498 67%

61 80%

54 64%

1 100%

187 68%

428 68%

607 67%

OPPOSE

172 19%

-

23 15%

25 22%

123 21%

57 21%

15 21%

8 52%

4 23%

118 21%

53 16%

155 23%

7 7%

9 7%

145 20%

7 9%

19 23%

-

50 18%

122 19%

178 20%

NET SUPPORT

443 49%

37 88%

88 57%

52 44%

267 45%

113 42%

29 41%

-2 -15%

7 43%

257 45%

186 57%

262 40%

74 75%

102 76%

353 48%

54 71%

34 41%

1 100%

137 50%

306 49%

429 48%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 53

Q.9.5. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury as a whole if ...? It helped to create jobs by attracting people and businesses to the area Base : All

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

Strongly support

188

170 21%

9 20%

35 27%

153 20%

45 18%

143 22%

88 22%

100 20%

148

22 7%

156

6 3%

25

110 15%

78

188

-

84

6 5%

184 20%

Tend to support

427

400

18 41%

59 46%

368 48%

111 45%

316 48%

195 50%

232 46%

213

126 40%

286

61 31%

76

351 48%

76 44%

427

-

217

61 55%

423 47%

Neither support nor oppose

112

107 13%

3 6%

18 14%

93 12%

31 13%

81 12%

43 11%

69 14%

28 7%

48

42 8%

27

42

95 13%

17 10%

67 9%

45

34 9%

7 7%

113 13%

Tend to oppose

106

92 11%

7 16%

12 9%

95 12%

37 15%

70 11%

47 12%

59 12%

19 5%

67

31 6%

55

19

1 1%

62 8%

45

31 8%

23

109 12%

Strongly oppose

65

7

5 4%

61 8%

21 9%

44 7%

19 5%

46

10 2%

53

12 2%

45

-

26 3%

39

12 3%

14

69 8%

21%jlmnqs 47%jlq 12%ikpr 12%aikopr

48%z

56 7%agikopr 7%

Don't know

3 *

SUPPORT

615

OPPOSE

172

NET SUPPORT

443

3 *

-

-

3 *

27 62%

93 73%

521 67%

156 63%

459 70%

147 18%

14

16 13%

156 20%

58

114 17%

423

13 29%

77

366 47%

98 40%

345

571 68%hjlmnq 69% 19%aikopr

49%bdehjl nqs

16%za

51%zb

32%za

60%zd

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

2 1%

23%z

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

2 *

53%ze

2 * 283

9%zg

2 *

72%zh

332 65%

66 17%

106 21%

217

55%zh

226 44%

35%zj 51%j

15%i 21%zi 17%zi

30%zlm 54%zlm

-

3 1%

-

361

148 47%

442

86%zj

29 7% 332

79%zj

121

38%zi

28 9%

84%zlm

43 8% 399

76%zlm

14%k

28%zkm 23%zkm

1 * 67 34%

14%l 44%l 24%zkl

11%k

8 5% 3

1%zk

14%zo

65

9%zo

3 *

58%l

462 63%

100

28

171

-33 -17%

73

291 40%

51%zkm

101

106

16%k 42%l

23%zo

45%zn

24%zq 55%zq

-

2 *

153

615

89%zn

1 1% 152

89%zn

80%zq

88 11% 527

68%zq

35%zp 34%zp 30%zp

2 1% 84

64%zp

-84 -64%

22%s 58%z

301

80%zs

43 11% 258

68%zs

21%zr 12%zr

-

4 *

67 60%

607 67%

36

33%zr

178 20%

31 28%

429 48%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 54

Q.9.5. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury as a whole if ...? It helped to create jobs by attracting people and businesses to the area Base : All

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

Key factors for option choice

C (j)

D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

Strongly support

188 21%

45 16%

115 30%

27 24%

141 23%

91 39%

65 19%

26 11%

12 8%

45 15%

83 29%

37 48%

22 8%

90 30%

27 18%

43 28%

184 20%

Tend to support

427 47%

126 45%

190 49%

45 40%

299 48%

115 50%

193 56%

88 36%

52 36%

152 52%

156 55%

32 42%

118 44%

155 51%

79 52%

66 43%

423 47%

Neither support nor oppose

112 12%

30 11%

34 9%

15 14%

75 12%

12 5%

38 11%

43 18%

28 19%

37 13%

24 8%

5 7%

46 17%

32 10%

18 12%

14 9%

113 13%

Tend to oppose

106 12%

39 14%

33 9%

11 10%

69 11%

8 4%

35 10%

46 19%

30 21%

43 15%

11 4%

2 2%

50 19%

14 5%

17 12%

21 13%

109 12%

Strongly oppose

65 7%

40 14%

12 3%

14 13%

37 6%

5 2%

15 4%

38 16%

21 15%

14 5%

10 4%

1 1%

29 11%

12 4%

8 6%

11 7%

69 8%

Don't know

3 *

1 *

1 *

-

2 *

-

1 *

2 1%

3 2%

1 *

-

-

SUPPORT

615 68%

171 61%

304 79%

72 64%

441 71%

206 89%

258 74%

114 47%

64 44%

196 67%

239 84%

69 90%

141 53%

OPPOSE

172 19%

80 28%

46 12%

26 23%

106 17%

14 6%

51 15%

84 35%

51 35%

58 20%

21 8%

3 3%

NET SUPPORT

443 49%

92 32%

259 67%

46 41%

334 54%

193 83%

208 60%

30 12%

13 9%

139 47%

217 76%

66 86%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base

3 1%

-

-

-

4 *

245 81%

106 71%

109 70%

607 67%

79 29%

26 9%

26 17%

32 21%

178 20%

62 23%

219 72%

81 54%

77 50%

429 48%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 55

Q.9.5. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury as a whole if ...? It helped to create jobs by attracting people and businesses to the area Base : All

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

Unweighted Total

902

88

24

241

25

99

74

141

16

Weighted Total

902

97*

24**

218

27**

95*

70*

146

18**

Effective Base

806

75

23

223

21

90

67

127

Strongly support

188

15 15%

7 30%

32 15%

3 10%

20 21%

13 18%

Tend to support

427

54

56%c

7 29%

90 41%

14 51%

50 52%

Neither support nor oppose

112

7 7%

6 26%

40

1 3%

Tend to oppose

106 12%

13 14%

2 8%

22 10%

5 20%

Strongly oppose

65

8

2 8%

33

3 12%

21%cu 47%c 12%qs

7%egp

9%e

15%zegij

Yes (n)

76

6

4

24

5**

4**

20**

14

77

66

6

4

38

26%c

4 23%

23 22%

20

29%c

2 32%

33 48%

69 47%

10 60%

52 49%

37 52%

12 13%

8 12%

19 13%

1 4%

12 12%

13 14%

9 13%

15 10%

2 13%

15 14%

1 1%

6

5 3%

-

3 3%

8%e

3 *

-

2 1%

1 3%

-

1 1%

-

69

71%c

14 58%

122 56%

16 61%

69

73%c

46 66%

108

OPPOSE

172 19%

22 22%

4 16%

55

25%zeg

9 32%

14 15%

15 21%

NET SUPPORT

443

47

10 42%

67 31%

8 29%

55

31

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

M (m)

70*

615

49%c

L (l)

81

Don't know

49%cu

K (k)

104*

SUPPORT

68%cu

-

18%zaj

J (j)

58%c

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

45%c

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Unwtd Total

91

811

97

86

165

113

98

340

902

115*

787

122*

79*

171

124*

89*

314

902

22

84

727

91

76

150

96

89

312

902

4 100%

7 37%

24 21%

163 21%

27 22%

26

46

27%su

17 14%

20 23%

52 17%

184 20%

2 38%

-

8 40%

54 47%

373 47%

62 51%

39 49%

76 45%

68 55%

41 46%

139 44%

423 47%

4 5%

-

-

2 9%

11 10%

101 13%

13 11%

4 5%

8 6%

10 11%

52

17%zqs

113 13%

7 9%

2 30%

-

1 8%

16 14%

90 11%

17 14%

8 10%

17 10%

19 15%

10 12%

35 11%

109 12%

3 5%

-

-

1 6%

9 7%

57 7%

3 2%

3 4%

7 4%

32%zsu

25

15%qs

12

9%p

7 8%

34

11%zpr

69 8%

-

-

-

-

-

-

3 *

-

-

-

1 1%

1 1%

2 1%

74%c

15 83%

75

57

81%zc

4 70%

4 100%

15 77%

79 68%

536 68%

89

64

122

85 69%

61 68%

191 61%

607 67%

20 14%

2 13%

17 17%

10 14%

2 30%

-

3 14%

25 22%

147 19%

20 16%

11 14%

24 14%

30

24%r

17 19%

69

178 20%

88

12 71%

57

47

2 40%

4 100%

12 63%

54 47%

389 49%

70

53

98

55 44%

44 49%

122 39%

429 48%

60%zcf

-

No (o)

Canterbury District Personas

72%c

55%c

67%zacf

73%u

57%u

81%zu

67%zstu

71%u

57%zsu

22%r

4 *


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 56

Q.9.6. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury as a whole if ...? It meant an increase in traffic and congestion Base : All

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

Strongly support

36

20 5%

16 3%

11 6%

4 4%

9 4%

2 2%

9 4%

Tend to support

160

79 18%

82 17%

39 21%

22 18%

43 17%

22 19%

34 16%

72

24%zij

26 13%

27 12%

35

Neither support nor oppose

113

65

48 10%

35

19

15%f

23 9%

7 6%

29

14%f

39 13%

25 12%

25 11%

Tend to oppose

313

138 32%

176 37%

80

39 31%

84 33%

44 39%

66 31%

107 36%

59 29%

Strongly oppose

277

126 29%

151 32%

26 14%

40

96

39

76

74 25%

2 *

1 *

-

-

1 *

1 1%

1 *

-

98 21%

51 27%

27 21%

52 20%

24 21%

43 20%

75

49

181 61%

129 64%

161

120 65%

271

83 63%

173

54 51%

567 65%

19 66%

79 67%

512 65%

590 65%

-106 -36%

-80 -40%

-126 -57%

-82 -44%

-199 -51%

-45 -34%

-117 -45%

-26 -24%

-378 -44%

-12 -40%

-51 -44%

-343 -44%

-393 -44%

4%hk

18%ij 13%bef 35%i 31%cho

15%zb

18%zef 42%g

32%c

37%zc

34%c

Don't know

2 *

SUPPORT

196

98 23%

OPPOSE

590

264 62%

326

106 55%

80 64%

180

83

-394 -44%

-165 -39%

-229 -48%

-55 -29%

-53 -42%

-128 -50%

-59 -52%

NET SUPPORT

22%j 65%aco

69%za

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

70%zc

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

72%c

35%c

142

66%c

-99 -46%

3 1%

25%j

22

11 3%

13

10%zlno

10 4%

2 2%

36 4%

-

5 4%

31 4%

39 4%

62 16%

25 19%

45 17%

26 25%

153 18%

7 25%

22 19%

138 18%

158 18%

24 13%

43 11%

11 8%

33 13%

25

23%zlmn

110 13%

3 9%

11 10%

102 13%

112 12%

80 36%

68 37%

139 36%

45 34%

83 32%

40 37%

297 34%

13 45%

38 33%

275 35%

304 34%

70

81

52 28%

132

38

90

34%o

14 13%

270 31%

6 20%

40 34%

237 30%

286 32%

-

1 *

2 1%

-

2 1%

-

2 *

-

-

2 *

3 *

35 16%

38 21%

72 19%

56 21%

28 26%

189 22%

7 25%

27 23%

169 22%

197 22%

11%zhjk

35%h

24%j

8 4%

37%zh

73%zhi

3 1% 19%j

34%o

70%zo

29%o

1 1% 38

29%l

66%o


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 57

Q.9.6. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury as a whole if ...? It meant an increase in traffic and congestion Base : All

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

Strongly support

36 4%

1 2%

3 2%

1 1%

32 5%

6 2%

3 4%

Tend to support

160 18%

19 46%

30 19%

17 15%

94 16%

41 15%

11 15%

Neither support nor oppose

113 13%

5 12%

29 19%

14 12%

66 11%

31 11%

Tend to oppose

313 35%

14 34%

53 34%

48 41%

199 34%

Strongly oppose

277 31%

3 6%

39 25%

36 31%

199 34% 1 *

-

1 7%

12 2%

24 7%

16 2%

15 15%

5 4%

31 4%

2 3%

2 3%

-

20 7%

16 3%

39 4%

1 8%

5 31%

108 19%

52 16%

102 16%

22 22%

34 25%

129 17%

21 27%

10 12%

-

44 16%

117 19%

158 18%

8 11%

1 5%

2 14%

75 13%

38 12%

75 11%

9 9%

28 20%

92 12%

13 16%

8 10%

-

29 11%

84 13%

112 12%

101 37%

29 40%

4 25%

2 9%

204 35%

110 34%

234 36%

30 30%

46 34%

259 35%

24 31%

31 37%

-

93 34%

221 35%

304 34%

93 34%

22 30%

9 62%

7 39%

174 30%

103 31%

230 35%

22 23%

23 17%

228 31%

17 23%

31 37%

1 100%

87 32%

190 30%

286 32%

-

-

-

-

2 *

1 *

2 *

1 1%

-

2 *

-

1 1%

-

1 *

2 *

3 * 197 22%

Don't know

2 *

-

1 1%

1 1%

SUPPORT

196 22%

20 48%

32 21%

18 15%

126 21%

47 17%

14 19%

1 8%

7 38%

120 21%

76 23%

118 18%

37 37%

40 29%

160 22%

23 30%

12 15%

-

64 23%

133 21%

OPPOSE

590 65%

17 40%

92 60%

84 72%

398 67%

194 71%

50 70%

13 87%

8 48%

378 66%

213 65%

464 70%

52 53%

68 50%

487 66%

41 53%

62 74%

1 100%

180 66%

411 65%

590 65%

-394 -44%

4 9%

-59 -39%

-66 -57%

-272 -46%

-147 -54%

-37 -51%

-12 -79%

-2 -9%

-258 -45%

-136 -42%

-346 -52%

-15 -15%

-29 -21%

-327 -44%

-18 -23%

-49 -59%

-1 -100%

-116 -43%

-278 -44%

-393 -44%

NET SUPPORT

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 58

Q.9.6. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury as a whole if ...? It meant an increase in traffic and congestion Base : All

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

* *

6 1%

30

35

Strongly support

36

30 4%

3 6%

26 3%

9 4%

27 4%

21 5%

15 3%

33

1 *

34

Tend to support

160

152 18%

6 14%

Neither support nor oppose

113

105 13%

6 14%

29 23%

131 17%

46 19%

115 17%

76 19%

84 17%

137

12 4%

144

3 2%

12

76 10%

84

160

16 13%

97 13%

32 13%

81 12%

59 15%

54 11%

61

15%j

21 7%

77

7 4%

28

56 8%

58

101 13%

13 10%

Tend to oppose

313

292 35%

10 23%

40 31%

273 35%

82 33%

231 35%

135 34%

179 35%

130 31%

115 36%

172 33%

61 32%

77

313

-

273 35%

41 31%

Strongly oppose

277

249 30%

19 43%

32 25%

245 32%

76 31%

201 31%

101 26%

176

123

55

277

-

200 26%

77

2 *

-

1 1%

2 *

2 1%

1 *

2 *

1 *

-

-

2 *

-

2 *

-

157 20%

55 22%

141 22%

97 25%

99 19%

114

195

4%adjlmnq rs

18%jlmnqs 13%jlnrs 35%io 31%gikopr

Don't know

2 *

SUPPORT

196

181 22%djlmnq 22%

rs

OPPOSE NET SUPPORT

9 20%

10

8%zd

39

30%zd

35%zg

8%zj

33%zj

57 14% 170

41%zj

170

53%zi

13 4%

6%zlm

27%zlm 15%zl

97 18% 2 * 178

34%zlm

63%zkm

4 2%

1 1%

7%l

16%l

44%zkl 32%k

13

8%l

43%zo 38%zo

82 11%

17%zn

49%zn 34%zn

66%zn

5%q

21%zq

25%zq

1 1% -

58%zp

1 1%

5 1%

17%s

3 3%

158 18%

37 10%

4 4%

112 12%

40 36%

304 34%

97 26%

63

286 32%

2 1%

-

172

46%z

69

18%s

590

541 65%

29 65%

72 56%

518

158 64%

432 66%

236 60%

355

187 45%

286

269 51%

184

132

590

-

473 61%

117

269

-360 -43%

-20 -45%

-33 -26%

-361 -47%

-103 -42%

-291 -44%

-138 -35%

-256 -50%

-17 -4%

-273 -85%

-91 -17%

-180 -92%

-118 -68%

-508 -70%

114 66%

-278 -36%

-117 -89%

-200 -53%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

67%zc

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

70%zg

89%zi

94%zkm

76%zk

81%zo

90%zp

39 4%

64

-394 -44%

65%cgikop

* *

71%z

57%zr

4 3% 103

93%zr

-99 -89%

3 * 197 22% 590 65% -393 -44%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 59

Q.9.6. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury as a whole if ...? It meant an increase in traffic and congestion Base : All

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

C (j)

Key factors for option choice D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

Strongly support

36 4%

13 5%

19 5%

2 2%

32 5%

22 9%

10 3%

2 1%

4 2%

4 1%

17 6%

10 13%

4 2%

22 7%

4 3%

6 4%

39 4%

Tend to support

160 18%

35 13%

92 24%

24 22%

105 17%

69 30%

66 19%

17 7%

11 7%

44 15%

71 25%

23 31%

40 15%

59 19%

23 15%

34 22%

158 18%

Neither support nor oppose

113 13%

27 10%

47 12%

19 17%

68 11%

34 15%

48 14%

14 6%

9 6%

28 10%

54 19%

12 16%

27 10%

50 16%

25 16%

10 6%

112 12%

Tend to oppose

313 35%

85 30%

140 37%

34 30%

230 37%

67 29%

123 35%

92 38%

47 32%

123 42%

97 34%

19 25%

81 30%

108 36%

62 42%

55 35%

304 34%

Strongly oppose

277 31%

121 43%

85 22%

33 30%

186 30%

41 17%

98 28%

117 48%

75 52%

92 31%

44 15%

12 16%

114 43%

65 21%

35 24%

51 33%

286 32%

Don't know

2 *

-

2 *

-

2 *

-

2 1%

-

-

2 1%

1 *

-

2 1%

-

1 1%

-

3 *

SUPPORT

196 22%

49 17%

111 29%

26 23%

137 22%

91 39%

76 22%

19 8%

14 10%

48 17%

88 31%

33 43%

44 16%

80 26%

27 18%

40 26%

197 22%

OPPOSE NET SUPPORT

590 65%

206 73%

225 59%

67 60%

416 67%

107 46%

221 64%

209 86%

122 84%

214 73%

141 50%

31 41%

195 73%

173 57%

98 65%

105 68%

590 65%

-394 -44%

-158 -56%

-114 -30%

-41 -36%

-278 -45%

-17 -7%

-146 -42%

-190 -79%

-107 -74%

-166 -57%

-54 -19%

2 2%

-152 -57%

-93 -31%

-71 -47%

-65 -42%

-393 -44%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 60

Q.9.6. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury as a whole if ...? It meant an increase in traffic and congestion Base : All

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

Unweighted Total

902

88

24

241

25

99

74

141

16

Weighted Total

902

97*

24**

218

27**

95*

70*

146

18**

Effective Base

806

75

23

223

21

90

67

127

14

K (k)

L (l)

M (m)

Yes (n)

81

76

6

4

24

104*

70*

5**

4**

20**

77

66

6

4

22

1 7%

-

15

21%zacefgi 16%

1

2 50%

3 14%

No (o) 811

97

86

165

113

98

340

902

787

122*

79*

171

124*

89*

314

902

84

727

91

76

150

96

89

312

902

2 2%

-

7 3%

-

3 3%

2 4%

Tend to support

160

16 17%

6 27%

32 14%

4 13%

7 8%

12 17%

37

4 25%

29

28%zcej

7 10%

1 16%

1 23%

4 22%

32

Neither support nor oppose

113 13%

11 11%

3 13%

21 9%

2 9%

17

7 11%

25

17%c

2 13%

13 12%

9 13%

-

-

2 10%

17 15%

Tend to oppose

313 35%

36 37%

4 18%

77 35%

11 40%

41

18 25%

52 36%

5 31%

36 34%

24 35%

1 14%

-

6 29%

Strongly oppose

277

33

10 42%

81

10 37%

27 29%

30

31 21%

3 20%

27 25%

15 22%

3 55%

1 27%

5 25%

31%g

34%g

37%zgj

18%c 43%f

43%zgij

25%zcej

Unwtd Total

91

36

18%eou

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

115*

Strongly support

4%gr

1 1%

J (j)

Canterbury District Personas

1 1%

35 4%

17

22%zprstu

1 1%

2 1%

5

9 3%

39 4%

39 12%

158 18%

37 12%

112 12%

6%r

34

28%zqu

9 11%

43

25%zqu

20 16%

16 18%

96 12%

15 12%

9 12%

29 17%

13 10%

9 10%

39 34%

274 35%

41 34%

25 32%

57 33%

47 38%

23 26%

119

304 34%

26 23%

250

30 25%

19 24%

41 24%

43 35%

35

108

286 32%

27%zo

129 16%

1 1%

32%z

34%r

Don't know

2 *

-

-

2 1%

-

-

-

-

1 4%

-

-

-

-

-

-

2 *

-

-

SUPPORT

196

18 18%

6 27%

38 17%

4 13%

10 10%

14 21%

38

26%e

6 32%

29

22

31%ce

2 32%

3 73%

7 37%

33 28%

163 21%

35

26

44

OPPOSE

590

69 71%

15 60%

158

21 78%

68

48 69%

84 57%

9 51%

62 60%

40 56%

4 68%

1 27%

10 54%

66 57%

525

71 58%

44 56%

98 57%

90

59 65%

227

590 65%

-394 -44%

-51 -52%

-8 -33%

-120 -55%

-17 -65%

-59 -61%

-34 -48%

-46 -31%

-3 -19%

-33 -31%

-18 -26%

-2 -37%

2 46%

-3 -17%

-33 -29%

-361 -46%

-36 -30%

-18 -23%

-54 -32%

-68 -55%

-37 -41%

-179 -57%

-393 -44%

NET SUPPORT

22%eou 65%gr

72%zgij

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

72%gj

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

28%ce

67%z

1 1%

39%pqr

38%t

29%u

33%zsu

26%u

-

-

2 1%

3 *

21 17%

22 24%

48 15%

197 22%

72%pqr

72%zpqr


Canterbury Future Development (FINAL - General Public)

Q.9. Summary Table. In principle, do you support or oppose the building of new homes in the future in the district of Canterbury as a whole if ...? Base : All Respondents 1. It meant that enough affordable homes were provided for local residents

2. It increases the demands on public services

3. It meant that young people and families could stay in the district

4. It meant building on ‘greenfield’ i.e. land that is undeveloped

5. It helped to create jobs by attracting people and businesses to the area

6. It meant an increase in traffic and congestion

Unweighted Total

902

902

902

902

902

902

Weighted Total

902

902

902

902

902

902

Effective Base

806

806

806

806

806

806

Strongly support

215 24%

55 6%

236 26%

31 3%

188 21%

36 4%

Tend to support

444 49%

345 38%

454 50%

129 14%

427 47%

160 18%

Neither support nor oppose

98 11%

161 18%

113 13%

104 12%

112 12%

113 13%

Tend to oppose

87 10%

215 24%

62 7%

279 31%

106 12%

313 35%

Strongly oppose

65 7%

277 31%

52 6%

118 13%

31 3%

354 39%

Don't know

8 1%

9 1%

5 1%

5 1%

SUPPORT

658 73%

400 44%

690 77%

OPPOSE

138 15%

333 37%

NET SUPPORT

520 58%

67 7%

3 *

2 *

160 18%

615 68%

196 22%

94 10%

633 70%

172 19%

590 65%

596 66%

-472 -52%

443 49%

-394 -44%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 %

INTERNAL USE ONLY

Table 61


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 62

Q.10.1. Still thinking about the whole of the Canterbury district area, do you agree or disagree with the following statements? There is enough housing in the district of Canterbury for people to live in decent homes they can afford Base : All

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

Strongly agree

78

37 9%

41 9%

19 10%

10 8%

25 10%

6 5%

Tend to agree

204

105 24%

99 21%

56

29%de

21 17%

47 19%

Neither agree nor disagree

137 15%

56 13%

81 17%

35 18%

23 18%

Tend to disagree

228 25%

111 26%

117 25%

45 24%

Strongly disagree

157 17%

77 18%

80 17%

99

43 10%

56 12%

AGREE

282

142 33%

DISAGREE

385 43% -103 -11%

Don't know

NET AGREE

9%hks

23%eim

11%ci 31%k

19 9%

15 5%

42

21%zhjk

13 6%

7 4%

32 8%

17 13%

21 8%

22 20%

56

83

28%zi

33 16%

52 23%

37 20%

82 21%

20 15%

66

39 15%

14 12%

26 12%

44 15%

29 14%

34 15%

30 16%

56 14%

28

21%n

33 26%

61 24%

40

35%zceg

49 23%

72 25%

42 21%

56 25%

58

106 27%

25 13%

27 22%

49 19%

20 18%

35 16%

54 18%

43 21%

32 14%

29 16%

11 6%

12 9%

35

14%c

12 11%

29

14%c

27 9%

15 7%

35

16%zhi

23 12%

140 30%

76

39%zdef

31 25%

72 28%

28 25%

75

98

75

65 29%

188 44%

197 42%

70 37%

60 48%

110 43%

60

84 39%

126 43%

85 42%

-45 -11%

-57 -12%

5 3%

-29 -23%

-38 -15%

-32 -28%

-9 -4%

-28 -9%

-10 -5%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

53%zcg

26%e

35%f

33%k

37%zk

76 9%

1 4%

31

29%m

194 22%

10 34%

32 12%

20 19%

128 15%

24 18%

67 25%

28 26%

222 26%

68 18%

31 24%

41 16%

15 14%

42 11%

12 9%

36 14%

6 6%

44 24%

115 30%

37 28%

87 33%

38 36%

87 40%

87 47%

174 45%

55 42%

108 41%

-22 -10%

-43 -23%

-59 -15%

-18 -14%

-21 -8%

31%zi

25%m

7 7%

18

60 8%

81 9%

26 22%

178 23%

194 22%

9 29%

20 17%

117 15%

133 15%

5 16%

25 21%

203 26%

230 25%

153 18%

1 4%

20 17%

137 17%

166 18%

95 11%

4 13%

9 7%

90 12%

98 11%

270 31%

11 38%

44 38%

238 30%

275 30%

43 40%

376 43%

6 20%

45 38%

340 43%

396 44%

-5 -4%

-106 -12%

5 17%

-1 -1%

-102 -13%

-121 -13%

16%zs


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 63

Q.10.1. Still thinking about the whole of the Canterbury district area, do you agree or disagree with the following statements? There is enough housing in the district of Canterbury for people to live in decent homes they can afford Base : All

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

ABC1 (i)

C2DE (j)

Home ownership Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

Strongly agree

78 9%

1 3%

17 11%

7 6%

52 9%

24 9%

4 6%

3 17%

2 13%

40 7%

38 12%

56 8%

13 13%

10 7%

62 8%

2 2%

15 18%

-

24 9%

54 9%

81 9%

Tend to agree

204 23%

9 22%

42 28%

26 22%

127 21%

61 22%

13 18%

3 21%

3 18%

130 23%

73 22%

156 24%

11 11%

35 26%

165 22%

13 16%

25 30%

1 100%

55 20%

149 24%

194 22%

Neither agree nor disagree

137 15%

7 17%

25 16%

25 22%

79 13%

35 13%

16 22%

-

3 17%

90 16%

46 14%

93 14%

20 20%

23 17%

109 15%

13 17%

15 18%

-

44 16%

93 15%

133 15%

Tend to disagree

228 25%

8 19%

42 28%

25 21%

153 26%

80 29%

15 21%

6 38%

2 13%

147 26%

81 25%

173 26%

15 15%

36 27%

189 25%

21 28%

17 21%

-

61 22%

167 27%

230 25%

Strongly disagree

157 17%

8 20%

20 13%

15 13%

113 19%

46 17%

14 20%

2 14%

3 16%

84 15%

73 22%

95 14%

34 34%

26 19%

128 17%

22 29%

7 9%

-

53 20%

104 16%

166 18%

99 11%

8 19%

7 4%

18 15%

66 11%

26 10%

9 13%

1 10%

4 22%

83 14%

16 5%

85 13%

7 7%

6 5%

89 12%

6 8%

4 5%

-

36 13%

63 10%

98 11%

AGREE

282 31%

10 25%

60 39%

33 28%

179 30%

84 31%

17 23%

6 38%

6 32%

170 30%

111 34%

212 32%

24 24%

45 33%

227 31%

14 19%

40 48%

1 100%

79 29%

203 32%

275 30%

DISAGREE

385 43%

16 39%

62 40%

40 35%

266 45%

126 46%

30 41%

8 52%

5 29%

231 40%

154 47%

269 41%

48 49%

62 46%

316 43%

43 56%

25 30%

-

114 42%

270 43%

396 44%

-103 -11%

-6 -14%

-2 -2%

-7 -6%

-87 -15%

-42 -15%

-13 -18%

-2 -14%

* 3%

-60 -11%

-42 -13%

-57 -9%

-25 -25%

-17 -13%

-89 -12%

-29 -38%

15 18%

1 100%

-35 -13%

-67 -11%

-121 -13%

Don't know

NET AGREE

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 64

Q.10.1. Still thinking about the whole of the Canterbury district area, do you agree or disagree with the following statements? There is enough housing in the district of Canterbury for people to live in decent homes they can afford Base : All

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

Strongly agree

78

71 9%

3 7%

10 8%

69 9%

29 12%

49 8%

30 8%

48 9%

34 8%

39

36 7%

35

Tend to agree

204

185 22%

13 30%

30 23%

174 22%

49 20%

155 24%

79 20%

125 25%

61 15%

94

29%zi

92 17%

61

51

Neither agree nor disagree

137

122 15%

11 25%

11 9%

125

34 14%

102 16%

61 15%

76 15%

49 12%

53 16%

59 11%

32 16%

Tend to disagree

228

215

5 11%

33 26%

195 25%

56 23%

172 26%

Strongly disagree

157

8 18%

39

118 15%

47 19%

110 17%

Don't know

9%kmpr

23%iko 15%cikpr 25%bhjlq

26%b

142 17%djlmnq 17%

30%zd

16%zc

115

29%zh

60 15%

15

25 14%

81 9%

170 22%

34 26%

74 20%

35

32%zr

194 22%

45

26%zkl

113 15%

24 14%

104 13%

33

41 11%

16 15%

133 15%

25%zp

14%r

46 27%

206

22 17%

111

21 19%

230 25%

97 19%

100

39 12%

125

17 9%

13 7%

109 15%

48

149

8 6%

80

14 12%

166 18%

30%zj 24%zj

6 5%

93

32 13%

67 10%

49 12%

50 10%

48 11%

40 31%

242 31%

78 32%

204 31%

109 28%

173 34%

95 23%

DISAGREE

385

357 43%

13 29%

72

313 40%

103 42%

282 43%

175 44%

210 41%

-103 -11%

-100 -12%

3 8%

-32 -25%

-71 -9%

-25 -10%

-78 -12%

-66 -17%

-37 -7%

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

24 6%

182 25%

4 8%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

18%zp

37 21%

16 37%

NET AGREE

179

24%zo

23

37 19%

94 11%

56%zd

55 7%

153

256 31%

43%djlmnq s

12 7%

29%zk

66 9%

66 21%

99

31%ikopr

31%zk

7 4%

126

282

12%zc

18%zkm

113 22%

AGREE

11%cl

12%z

24%zlm

21%zs

13 7%

21 12%

17 10%

88 11%

11 8%

46 12%

96

58

245

37 21%

224 29%

58

98 26%

226

105 33%

277

54 28%

50 29%

291 40%

94

355

30 23%

-132 -31%

27 9%

-149 -28%

8 5%

-46 -6%

-57 -33%

-130 -17%

28 21%

53%zlm

49%zkm

42

22%m

33%k

81 11%

19%zq

30%zs

128 24%

42%zi

62 12%

28%zn

27%zq

133

54%zj

29 9%

29%zl

34%zo

55%zn

46%zq

44%zp

9 8%

98 11%

50

46%zr

275 30%

192

35 31%

396 44%

-94 -25%

16 14%

-121 -13%

51%zs


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 65

Q.10.1. Still thinking about the whole of the Canterbury district area, do you agree or disagree with the following statements? There is enough housing in the district of Canterbury for people to live in decent homes they can afford Base : All

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

C (j)

Key factors for option choice D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

Strongly agree

78 9%

78 28%

-

20 17%

50 8%

16 7%

14 4%

43 18%

20 14%

13 4%

16 6%

12 16%

25 9%

31 10%

5 3%

13 8%

81 9%

Tend to agree

204 23%

204 72%

-

40 36%

137 22%

31 13%

85 24%

76 31%

41 28%

71 24%

52 18%

10 13%

75 28%

55 18%

35 23%

33 21%

194 22%

Neither agree nor disagree

137 15%

-

-

12 11%

86 14%

27 12%

69 20%

28 12%

23 16%

54 19%

36 13%

5 7%

43 16%

44 15%

28 19%

19 12%

133 15%

Tend to disagree

228 25%

-

228 59%

24 22%

162 26%

67 29%

89 26%

52 22%

28 19%

72 24%

96 34%

16 21%

64 24%

87 29%

34 23%

35 23%

230 25%

Strongly disagree

157 17%

-

157 41%

8 7%

136 22%

78 34%

39 11%

25 10%

14 9%

34 12%

67 24%

28 36%

21 8%

66 22%

28 19%

39 25%

166 18%

99 11%

-

-

8 8%

52 8%

13 5%

52 15%

19 8%

20 14%

49 17%

17 6%

6 8%

40 15%

20 7%

20 13%

17 11%

98 11%

282 31%

282 100%

-

60 53%

187 30%

47 20%

99 28%

118 49%

61 42%

84 29%

67 24%

22 28%

100 37%

86 28%

39 26%

46 30%

275 30%

Don't know AGREE DISAGREE NET AGREE

385 43%

-

385 100%

32 29%

298 48%

145 63%

128 37%

77 32%

41 28%

106 36%

164 58%

44 57%

85 32%

153 50%

62 41%

74 48%

396 44%

-103 -11%

282 100%

-385 -100%

27 24%

-111 -18%

-98 -42%

-29 -8%

41 17%

20 14%

-22 -7%

-96 -34%

-22 -29%

15 6%

-66 -22%

-23 -15%

-28 -18%

-121 -13%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 66

Q.10.1. Still thinking about the whole of the Canterbury district area, do you agree or disagree with the following statements? There is enough housing in the district of Canterbury for people to live in decent homes they can afford Base : All

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

Unweighted Total

902

88

24

241

25

99

74

141

16

Weighted Total

902

97*

24**

218

27**

95*

70*

146

18**

Effective Base

806

75

23

223

21

90

67

127

14

Strongly agree

78

6 6%

-

23 11%

4 14%

8 8%

Tend to agree

204 23%

24 25%

3 12%

52 24%

6 23%

17 18%

Neither agree nor disagree

137 15%

10 10%

4 15%

33 15%

5 19%

Tend to disagree

228

21 22%

7 29%

59 27%

Strongly disagree

157

17%cu

11 12%

10 40%

24 11%

99

25

Don't know

9%r

25%t

K (k)

L (l)

M (m)

Yes (n)

No (o)

81

76

6

4

24

104*

70*

5**

4**

20**

77

66

6

4

22

11

-

-

4 23%

9 8%

69 9%

Unwtd Total

91

811

97

86

165

113

98

340

902

115*

787

122*

79*

171

124*

89*

314

902

84

727

91

76

150

96

89

312

902

8 5%

10 8%

10

12%r

31 10%

81 9%

3 17%

22

32%eg

26 17%

3 15%

32

30%g

15 22%

1 16%

-

2 10%

30 26%

174 22%

34

28%r

16 20%

29 17%

31 25%

24 27%

69 22%

194 22%

13 14%

11 16%

24 16%

2 13%

22 21%

10 14%

-

-

3 13%

22 19%

115 15%

25 20%

10 12%

27 16%

15 12%

14 16%

46 15%

133 15%

8 29%

26 27%

12 17%

48

5 30%

22 21%

14 20%

1 14%

1 27%

2 13%

32 28%

196 25%

28 23%

16 20%

55

32%zqt

29 24%

14 16%

85

27%t

230 25%

3 12%

20

13 18%

26 18%

1 7%

18 17%

20

2 43%

3 73%

6 29%

16 14%

141 18%

19 16%

25

36 21%

14 12%

18 21%

44 14%

166 18%

29%zac

8 6%

14%r

32%zpsu

1 5%

26

1 3%

15

10%j

3 18%

6 5%

-

1 27%

-

2 13%

6 5%

93

16

26

21%zpqrtu

10%q

9

38

98 11%

30 31%

3 12%

76

35%g

10 37%

24 26%

28

34 23%

6 32%

36 35%

27

38%g

1 16%

-

6 32%

39 34%

243 31%

42

27

35%r

37 21%

40 32%

34

100

275 30%

DISAGREE

385 43%

33 34%

17 68%

83 38%

11 41%

46 48%

24 35%

75

7 37%

40 38%

34 48%

3 57%

4 100%

8 42%

48 42%

337 43%

47 38%

41

91

44 35%

33 36%

129 41%

396 44%

-103 -11%

-2 -2%

-14 -56%

-8 -4%

-1 -5%

-21 -22%

4

-41 -28%

-1 -5%

-4 -3%

-7 -10%

-2 -40%

-4 -100%

-2 -9%

-9 -8%

-94 -12%

-5 -4%

-13 -17%

-55 -32%

-4 -3%

2 2%

-29 -9%

-121 -13%

NET AGREE

31%gr

12%j

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

12%j

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

9%j

40%g

5%ai

51%zacf

12%z

9 7%

11

282

25%zcefgij

6

16%zagi

AGREE

11%jq

12

33%zf

5 5%

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

8 6%

21%c

6 8%

J (j)

Canterbury District Personas

35%r

1 2%

51%s

9%q

53%zpstu

39%r

12%q 32%r


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 67

Q.10.2. Still thinking about the whole of the Canterbury district area, do you agree or disagree with the following statements? New housing developments would help to improve the local economy Base : All

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

Strongly agree

80

Tend to agree

339

Neither agree nor disagree

163

70 16%

93 20%

Tend to disagree

204

93 22%

Strongly disagree

80

Don't know

36 4%

9%ekl

38%bip 18%gn 23%cio 9%acj

37 9%

26

14%eg

14 12%

16 6%

10 9%

14 6%

80 42%

53 43%

84 33%

37 32%

85 39%

43

23%g

18 15%

50 20%

22 19%

30 14%

111 23%

27 14%

25 20%

66

31

30 7%

50 11%

8 4%

9 7%

26

14

12 3%

24 5%

7 4%

6 5%

13 5%

2 1%

9 4%

9 3%

12 6%

100 39%

46 40%

99 46%

148 50%

45

78

36%c

20

187

44%zb

42 9% 152 32%

AGREE

419

224

195 41%

DISAGREE

284

123 29%

161 34%

NET AGREE

135

101

46%bep 32%co 15%befginp

52%zb

24%zb

33 7%

106

55%zef

68

54%e

36 19%

33 27%

71

34

37%zefg

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

28%zefg

26%c 10%c

92

36%c

8 3%

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

27%c 12%c

39%zc

1 1%

28

14%zhk

20 9%

9 5%

25 6%

43%i

64 31%

81 36%

70 38%

148 38%

44 15%

29 14%

49

42

55

74

35 17%

56 25%

40 22%

24

19 6%

36

11 5% 5 2%

92 45%

93 31% 56

25%c 11%c

9%ef

23 8% 125

25%i

19%i

20 7%

12 11%

78 9%

1 5%

9 8%

71 9%

80 9%

41 31%

101 38%

44 41%

319 37%

18 60%

44 37%

295 38%

337 37%

77

20%n

23 17%

36 13%

25

24%n

160 18%

2 9%

19 16%

144 18%

160 18%

85 22%

30 23%

72

13 12%

198 23%

6 20%

25 21%

179 23%

201 22%

15 8%

36 9%

9 7%

28 10%

6 6%

79 9%

-

14%zs

64 8%

85 9%

9 5%

16 4%

5 4%

8 3%

7 6%

34 4%

2 6%

4 4%

32 4%

39 4%

101 46%

78 43%

173 45%

65 49%

121 46%

56 52%

398 46%

19 65%

53 45%

366 47%

417 46%

70 35%

66 30%

55 30%

121

31%o

39 30%

99

19 18%

277 32%

6 20%

41 35%

243 31%

286 32%

21 10%

34 15%

24 13%

52

25

21 8%

37

121 14%

13 45%

12 10%

123 16%

131 15%

17%zhjk

22%i

23%zhi

13%n

24

18%zln

19%n

27%zo

38%zo

34%zlmn

16


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 68

Q.10.2. Still thinking about the whole of the Canterbury district area, do you agree or disagree with the following statements? New housing developments would help to improve the local economy Base : All

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

ABC1 (i)

C2DE (j)

Home ownership Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

Strongly agree

80 9%

4 9%

16 11%

9 7%

51 9%

16 6%

5 7%

-

2 11%

40 7%

39 12%

41 6%

20 20%

18 13%

63 9%

8 11%

9 10%

-

33 12%

47 7%

80 9%

Tend to agree

339 38%

25 60%

65 43%

42 36%

207 35%

105 39%

26 36%

4 29%

9 51%

206 36%

133 40%

231 35%

40 40%

66 48%

266 36%

41 54%

31 37%

-

88 32%

251 40%

337 37%

Neither agree nor disagree

163 18%

3 6%

27 18%

21 18%

112 19%

61 23%

9 12%

2 14%

2 11%

114 20%

49 15%

128 19%

13 13%

20 14%

142 19%

9 12%

12 15%

-

54 20%

109 17%

160 18%

Tend to disagree

204 23%

7 17%

26 17%

28 24%

144 24%

54 20%

20 28%

6 42%

3 18%

143 25%

61 19%

170 26%

17 17%

17 13%

172 23%

13 18%

19 22%

1 100%

59 21%

146 23%

201 22%

Strongly disagree

80 9%

-

13 9%

12 10%

55 9%

25 9%

7 10%

2 14%

1 5%

45 8%

35 11%

65 10%

9 9%

6 4%

69 9%

2 3%

8 10%

-

26 10%

54 9%

85 9%

Don't know

36 4%

4 9%

6 4%

5 4%

22 4%

11 4%

4 6%

-

1 5%

26 4%

10 3%

24 4%

1 1%

9 7%

29 4%

2 2%

5 5%

-

12 5%

23 4%

39 4%

AGREE

419 46%

29 68%

82 53%

51 44%

258 44%

121 45%

31 43%

4 29%

11 62%

247 43%

172 53%

272 41%

59 60%

83 62%

329 44%

50 65%

40 48%

-

122 45%

297 47%

417 46%

DISAGREE

284 32%

7 17%

39 25%

39 34%

199 34%

78 29%

28 39%

8 57%

4 22%

188 33%

96 29%

235 36%

25 26%

23 17%

241 33%

16 20%

27 32%

1 100%

85 31%

200 32%

286 32%

NET AGREE

135 15%

22 52%

43 28%

11 10%

59 10%

43 16%

3 4%

-4 -28%

7 39%

59 10%

76 23%

38 6%

34 34%

60 45%

88 12%

34 45%

13 15%

-1 -100%

37 14%

98 16%

131 15%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 69

Q.10.2. Still thinking about the whole of the Canterbury district area, do you agree or disagree with the following statements? New housing developments would help to improve the local economy Base : All

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

Strongly agree

80

46 6%

33

76

3 3%

Tend to agree

339

Neither agree nor disagree

163

Tend to disagree Strongly disagree Don't know

74 9%

5 12%

21

317 38%jlmnqs 38%

11 25%

148 18%

204

188 23%

80

67 8%

36

34 4%

9%djlmnqs

18%ik 23%ikop 9%aikopr 4%l

AGREE

419

DISAGREE

284 135

15%bdehjl mnqs

61 9%

37 9%

43 8%

63

8 2%

67

5 3%

50 39%

290 37%

90 36%

249 38%

147 37%

192 38%

215

51%zj

72 23%

248

47%zlm

36 19%

51

254 35%

86

325

14 11%

8 19%

22 17%

141 18%

41 17%

122 19%

78 20%

84 17%

61 14%

58 18%

83 16%

27 14%

52

133 18%

30 18%

134 17%

29 22%

9 20%

26 20%

179 23%

64 26%

141 22%

82 21%

123 24%

53 13%

114

93 18%

68

42 24%

190

15 9%

162 21%

7 6%

73 9%

26 10%

54 8%

31 8%

49 10%

11 3%

60

15 3%

55

10 6%

78

2 1%

43 6%

10

24%za

33 4%

8 3%

28 4%

18 5%

18 3%

71

55%zd

348 45%

109 44%

310 47%

184 47%

235 46%

255 31%

19 44%

33 26%

251 32%

89 36%

195 30%

113 29%

171 34%

136

-3 -6%

38

97 12%

20 8%

115

71

63 12%

s

NET AGREE

19 8%

17 37%

391 46%djlmnq 47%

32%ikopr

58 8%

16%zb

-

17%zd

3 2%

30%zd

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

18%ze

18%zh

15%zj

15 4% 278

67%zj

64 15% 214

51%zj

36%zi 19%zi

8 2% 80 25%

13%zlm

21 4% 315

60%zlm

35%zkm 28%zkm

30%zkl

26%zo 11%zo

3 1%

12

30 4%

58

34%l

300 41%

51

268

108 20%

124

-94 -30%

207

-82 -42%

39%zlm

29%l

41 21%

174

55%zi

8 4%

63%zkm

7%l

30%k

7 4%

37%zo

32 4%

20%zn 50%zn

6 3% 119

69%zn

16 10% 103

60%zn

10%zq 42%zq

31 4%

4 4%

80 9%

45%zs

29 26%

337 37%

58 15%

16 14%

160 18%

43

81 21%

41

201 22%

37

13 4%

19

85 9%

33%zp 28%zp

4 3%

402

17 13%

204 26%

80

52%zq

197

26%zq

61%zp

-63 -48%

36 10% 170

19 5% 206

55%zs

94 25% 112

30%zs

37%zr 17%zr

3 2%

39 4%

33 29%

417 46%

60

286 32%

-27 -24%

131 15%

54%zr


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 70

Q.10.2. Still thinking about the whole of the Canterbury district area, do you agree or disagree with the following statements? New housing developments would help to improve the local economy Base : All

Enough homes Wtd Total (z)

Agree (a)

Enough employment opportunities

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

C (j)

Key factors for option choice D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

Strongly agree

80 9%

26 9%

45 12%

19 17%

57 9%

40 17%

26 7%

7 3%

7 5%

14 5%

35 12%

18 24%

16 6%

44 15%

6 4%

10 7%

80 9%

Tend to agree

339 38%

89 31%

164 43%

48 43%

226 36%

129 56%

141 41%

48 20%

32 22%

98 33%

143 50%

43 57%

90 34%

131 43%

61 40%

56 36%

337 37%

Neither agree nor disagree

163 18%

41 14%

59 15%

12 11%

110 18%

31 13%

77 22%

37 15%

21 14%

68 23%

51 18%

7 9%

56 21%

50 17%

29 19%

23 15%

160 18%

Tend to disagree

204 23%

74 26%

79 21%

19 17%

149 24%

22 10%

72 21%

93 38%

56 39%

79 27%

37 13%

5 7%

67 25%

48 16%

41 27%

41 26%

201 22%

Strongly disagree

80 9%

46 16%

22 6%

11 10%

59 9%

5 2%

22 6%

44 18%

21 15%

21 7%

7 3%

2 2%

25 10%

22 7%

8 5%

17 11%

85 9%

36 4%

7 2%

14 4%

3 3%

23 4%

5 2%

10 3%

13 6%

8 5%

12 4%

11 4%

1 1%

13 5%

8 3%

5 3%

9 6%

39 4%

AGREE

Don't know

419 46%

114 41%

209 54%

67 60%

283 45%

169 73%

167 48%

55 23%

39 27%

112 38%

178 63%

62 81%

106 40%

175 58%

67 45%

66 42%

417 46%

DISAGREE

284 32%

120 43%

101 26%

30 27%

208 33%

27 12%

94 27%

137 56%

78 54%

101 34%

44 15%

7 9%

93 35%

70 23%

49 33%

58 37%

286 32%

NET AGREE

135 15%

-5 -2%

108 28%

37 33%

74 12%

142 61%

73 21%

-82 -34%

-39 -27%

11 4%

134 47%

55 72%

14 5%

105 35%

18 12%

8 5%

131 15%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 71

Q.10.2. Still thinking about the whole of the Canterbury district area, do you agree or disagree with the following statements? New housing developments would help to improve the local economy Base : All

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

Unweighted Total

902

88

24

241

25

99

74

141

16

Weighted Total

902

97*

24**

218

27**

95*

70*

146

18**

Effective Base

806

75

23

223

21

90

67

127

Strongly agree

80

6 6%

-

10 5%

3 10%

Tend to agree

339

28 28%

9 38%

76 35%

9 35%

42

17 24%

Neither agree nor disagree

163 18%

23 23%

3 14%

43 20%

4 14%

19 19%

Tend to disagree

204

33

8 33%

51

8 28%

14 15%

Strongly disagree

80

4 15%

28

3 9%

4 4%

Don't know

9%cru

38%ft

23%ip 9%gr

36 4%

34%zei

7 7%

23%i 13%zeg

8 8% 45%af

J (j)

K (k)

L (l)

M (m)

Yes (n)

81

76

6

4

24

104*

70*

5**

4**

20**

14

77

66

6

4

5 30%

13

15

22%zacefg

2 32%

66

45%af

8 44%

50

48%acf

23 33%

19

22 15%

2 14%

16 16%

17 24%

38

26%i

2 13%

3 2%

-

5 8%

27%zgj

12

17%zeg

8 5%

Unwtd Total

91

811

97

86

165

113

98

340

902

115*

787

122*

79*

171

124*

89*

314

902

22

84

727

91

76

150

96

89

312

902

1 27%

4 20%

13 11%

67 8%

19

18

2 38%

2 46%

5 26%

49 43%

290 37%

58

47%zst

27 34%

9 13%

1 14%

-

2 9%

14 12%

149 19%

19 15%

13 12%

14 20%

1 16%

1 27%

3 17%

26 23%

178 23%

8 8%

8

-

-

4 22%

6 6%

73 9%

13%c

75

44%st

37 30%

22 24%

38%t

337 37%

10 12%

25 15%

27 21%

21 23%

62 20%

160 18%

15 12%

16 20%

47

40

20 22%

66 21%

201 22%

8 7%

8 10%

7 4%

16

32

1 1%

10 6%

27%p

33%zpu

9 8%

18%zprs

18 6% 119

10%r

80 9%

85 9%

-

9 4%

1 3%

9

* 1%

-

-

1 6%

6 5%

30 4%

3 2%

2 2%

17 6%

39 4%

9 38%

87 40%

12 45%

50

22 32%

73

50%af

13 73%

64

39

55%acf

4 70%

3 73%

9 46%

62 54%

357 45%

76

45

83

48%t

45 36%

31 35%

137 44%

417 46%

DISAGREE

284

40

12 48%

80

10 38%

18 19%

28

42 28%

2 13%

21 20%

22 31%

1 16%

1 27%

8 39%

33 28%

252 32%

23 19%

24 30%

53

50

36

98

286 32%

NET AGREE

135

-7 -7%

-2 -10%

7

2 7%

32

-6 -9%

32

11 60%

43

17

3 54%

2 46%

1 7%

30

105 13%

53

21

29

-5 -4%

-5 -5%

39

131 15%

15%acfost

37%ei 3%af

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

53%acf

34%zacf

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

40%ei

22%zacf

61%zacf

41%zacfgj

24%zacf

26%zo

4 3%

8 5%

2 2%

41%ei

1 1%

9 10%

23%zrstu

33 34%

32%eip

4 4%

11%g

8 7%

15%zru

419

46%acfst

-

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

AGREE

9%zafj

10 7%

No (o)

Canterbury District Personas

63%zrstu

44%zqrstu

57%stu

27%zstu

31%p 17%st

40%p

40%p

31%p 12%st


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 72

Q.10.3. Still thinking about the whole of the Canterbury district area, do you agree or disagree with the following statements? New homes should not be built unless new infrastructure such as roads and bus routes are provided Base : All

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

Strongly agree

524

262 61%

262 55%

84 44%

71 57%

154

70

144

149 51%

144

125 57%

105 57%

228

69 52%

172

47 44%

510

10 33%

76 65%

447 57%

534 59%

Tend to agree

277

119 28%

158 33%

76

39 32%

75 29%

31 27%

57 26%

101

47 23%

76

35%i

54 29%

124 32%

37 28%

69 26%

42

263 30%

14 48%

24 20%

254

271 30%

Neither agree nor disagree

48

19 5%

29 6%

20

10%zg

5 4%

12 5%

5 4%

6 3%

25

6 3%

6 3%

11 6%

16 4%

7 3%

12

46 5%

2 8%

9 8%

39 5%

45 5%

Tend to disagree

36

18 4%

18 4%

8 4%

5 4%

13 5%

5 4%

5 2%

15 5%

4 2%

7 3%

10

5%i

13 3%

3 11%

6 5%

30 4%

36 4%

Strongly disagree

13

1%e

9 2%

4 1%

4 2%

2 2%

1 *

3

3%e

3 1%

3 1%

2 1%

4 2%

3 2%

4 1%

11 1%

13 1%

3 *

1 *

3 1%

-

2 1%

1 *

-

1 *

-

1 *

2 1%

1 *

1 *

191

202 91%

158 86%

352

106 80%

241

11 5%

13

Don't know AGREE DISAGREE NET AGREE

58%cho 31%inr 5%gijn 4%i

40%zefg

60%c

61%c

801

381 89%

420 89%

160 83%

111 89%

229 89%

101 88%

49

27 6%

22 5%

12 6%

7 5%

14 5%

8 7%

752

354 83%

398 84%

148 77%

104 83%

214 84%

93 81%

89%chm 5%i

83%chm

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

67%zc

201

93%zc

8 4% 193

90%zcf

34%i 9%zij

250 85% 19 6% 231 79%

71%zhjk

94%zhk

6 3% 185

91%zhk

190

86%h

7%i

145 79%

59%o

91%mo

17 4% 335

87%zm

12

9%ln

9 7%

65%zmo

40%n 12%zln

59%z

32%zr

10 4%

4 4%

33 4%

3 2%

4 2%

1 1%

13 2%

-

2 1%

2 1%

1 *

-

3 *

-

-

3 *

3 *

89 83%

773 89%

24 81%

100 85%

701 89%

805 89%

5 5%

46 5%

3 11%

8 7%

41 5%

49 5%

84 78%

727 84%

20 70%

92 78%

660 84%

756 84%

12 9% 93 71%

91%mo

14 5% 226

86%m


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 73

Q.10.3. Still thinking about the whole of the Canterbury district area, do you agree or disagree with the following statements? New homes should not be built unless new infrastructure such as roads and bus routes are provided Base : All

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

Strongly agree

524 58%

17 41%

76 49%

65 56%

365 62%

159 59%

42 58%

11 72%

10 57%

331 58%

192 59%

413 63%

50 50%

58 43%

435 59%

34 44%

53 63%

1 100%

153 56%

370 59%

534 59%

Tend to agree

277 31%

19 46%

51 33%

38 32%

170 29%

92 34%

19 27%

2 15%

7 38%

180 31%

97 30%

190 29%

28 29%

53 39%

221 30%

32 42%

25 30%

-

88 32%

190 30%

271 30%

Neither agree nor disagree

48 5%

3 8%

16 10%

7 6%

22 4%

9 3%

5 8%

1 5%

-

32 6%

16 5%

20 3%

12 12%

16 12%

42 6%

5 7%

1 1%

-

17 6%

31 5%

45 5%

Tend to disagree

36 4%

1 3%

8 5%

4 3%

24 4%

8 3%

5 6%

* 2%

-

23 4%

13 4%

23 4%

8 8%

6 4%

30 4%

6 7%

1 1%

-

10 4%

26 4%

36 4%

Strongly disagree

13 1%

-

3 2%

2 2%

8 1%

3 1%

1 1%

1 5%

-

6 1%

7 2%

9 1%

1 1%

3 2%

9 1%

-

4 4%

-

3 1%

10 2%

13 1%

3 *

1 2%

-

-

3 *

-

-

-

1 5%

1 *

3 1%

3 1%

-

-

3 *

-

-

-

2 1%

2 *

3 *

801 89%

36 87%

127 83%

103 89%

535 91%

251 93%

61 85%

13 88%

17 95%

512 89%

289 88%

603 92%

78 79%

111 82%

656 89%

66 86%

78 93%

1 100%

241 88%

560 89%

805 89%

49 5%

1 3%

11 7%

6 5%

31 5%

11 4%

5 7%

1 7%

-

29 5%

20 6%

32 5%

9 9%

9 6%

39 5%

6 7%

4 5%

-

13 5%

37 6%

49 5%

752 83%

35 84%

116 76%

97 84%

504 85%

240 89%

55 78%

12 81%

17 95%

482 84%

269 82%

571 87%

69 70%

102 76%

616 83%

60 79%

73 88%

1 100%

228 84%

523 83%

756 84%

Don't know AGREE DISAGREE NET AGREE

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 74

Q.10.3. Still thinking about the whole of the Canterbury district area, do you agree or disagree with the following statements? New homes should not be built unless new infrastructure such as roads and bus routes are provided Base : All

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

Strongly agree

524

479 58%

30 67%

65 51%

458 59%

152 61%

372 57%

231 59%

292 58%

225 54%

212

66%zi

298 57%

128

Tend to agree

277

255 31%

11 24%

44 34%

234 30%

64 26%

214 33%

124 31%

154 30%

136

76 24%

165 31%

49 25%

Neither agree nor disagree

48

44 5%

2 4%

8 6%

40 5%

12 5%

36 5%

19 5%

29 6%

29

7%j

10 3%

30 6%

Tend to disagree

36

35 4%

2 4%

9 7%

27 4%

11 5%

25 4%

13 3%

24 5%

20 5%

12 4%

23 4%

Strongly disagree

13 1%

12 1%

1 1%

1 1%

12 2%

7

6 1%

7 2%

7 1%

7 2%

6 2%

7 1%

Don't know AGREE DISAGREE NET AGREE

58%io 31%ej 5%j 4%n

3 *

84 64%

223 59%

72 65%

534 59%

63

36%l

216 30%

61 36%

245 32%

33 25%

118 31%

32 29%

271 30%

5 3%

12 7%

35 5%

13 7%

43 6%

5 4%

19 5%

3 3%

45 5%

7 3%

7 4%

21 3%

15

31 4%

5 4%

10 3%

3 3%

36 4%

5 3%

1 1%

12 2%

9 1%

4 3%

5 1%

1 1%

13 1%

-

3 *

1 *

3 *

1 *

3 *

-

1 *

40 91%

109 85%

692 89%

216 87%

586 89%

355 90%

446 88%

361 86%

288 90%

464 88%

177 91%

153 88%

49

47 6%

2 5%

10 8%

40 5%

18 7%

31 5%

19 5%

30 6%

27 6%

19 6%

30 6%

12 6%

7 4%

752

687 83%

38 85%

99 77%

652 84%

197 80%

554 85%

336 85%

416 82%

334 80%

269 84%

434 82%

165 85%

146 84%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

3 1%

439 57%

3 *

83%io

1 *

81 47%

734 89%

5%n

3 1%

442

801

89%io

1 1%

3%f

33%j

90 52%

66%zkm

61%zo

3 * 659

90%zo

33 5% 625

86%zo

9%zn

1 1% -

3 *

-

143 83%

684 89%

117 89%

3 1% 340 90%

-

3 *

104 94%

805 89%

16

40 5%

9 7%

15 4%

4 4%

49 5%

126 74%

644 84%

107 82%

325 86%

100 90%

756 84%

10%zn


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 75

Q.10.3. Still thinking about the whole of the Canterbury district area, do you agree or disagree with the following statements? New homes should not be built unless new infrastructure such as roads and bus routes are provided Base : All

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

C (j)

Key factors for option choice D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

Strongly agree

524 58%

169 60%

225 58%

63 56%

369 59%

127 55%

200 57%

148 61%

82 56%

168 57%

162 57%

48 63%

148 55%

185 61%

90 60%

88 57%

534 59%

Tend to agree

277 31%

86 31%

119 31%

29 26%

191 31%

76 33%

114 33%

68 28%

44 30%

97 33%

91 32%

19 25%

86 32%

83 27%

47 31%

52 33%

271 30%

Neither agree nor disagree

48 5%

13 5%

14 4%

8 7%

31 5%

15 6%

17 5%

11 5%

10 7%

14 5%

16 6%

3 3%

13 5%

18 6%

7 5%

9 6%

45 5%

Tend to disagree

36 4%

6 2%

23 6%

9 8%

22 4%

12 5%

12 3%

8 3%

6 4%

9 3%

13 4%

2 3%

15 6%

8 3%

5 4%

7 4%

36 4%

Strongly disagree

13 1%

7 2%

4 1%

4 4%

7 1%

2 1%

5 1%

6 2%

3 2%

4 1%

2 1%

4 6%

6 2%

7 2%

1 1%

-

13 1%

Don't know AGREE DISAGREE NET AGREE

3 * 801 89%

2 1% 255 90%

1 *

-

3 *

-

1 *

344 89%

91 81%

560 90%

203 88%

314 90%

2 1%

2 1%

216 89%

125 86%

1 *

1 *

-

-

265 90%

252 89%

68 88%

234 88%

3 1% 268 88%

-

-

3 *

137 91%

140 90%

805 89%

49 5%

12 4%

26 7%

13 12%

30 5%

14 6%

17 5%

14 6%

9 6%

13 4%

15 5%

7 9%

21 8%

15 5%

6 4%

7 4%

49 5%

752 83%

243 86%

317 83%

78 70%

530 85%

189 82%

297 85%

202 83%

117 80%

252 86%

238 84%

61 80%

214 80%

253 83%

131 87%

133 86%

756 84%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 76

Q.10.3. Still thinking about the whole of the Canterbury district area, do you agree or disagree with the following statements? New homes should not be built unless new infrastructure such as roads and bus routes are provided Base : All

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

Unweighted Total

902

88

24

241

25

99

74

141

16

Weighted Total

902

97*

24**

218

27**

95*

70*

146

18**

Effective Base

806

75

23

223

21

90

67

127

Strongly agree

524

62

64%g

15 61%

135

62%g

12 45%

59

44

Tend to agree

277 31%

27 28%

7 31%

64 29%

11 42%

27 28%

Neither agree nor disagree

48

4 4%

1 3%

4 2%

-

Tend to disagree

36 4%

3 3%

1 5%

10 5%

1 3%

Strongly disagree

13 1%

1 1%

-

3 1%

3 10%

2 2%

Don't know AGREE DISAGREE NET AGREE

58%gr

5%cou

3 *

-

801

89

89%i

49 5% 752

83%ipt

-

92%i

22 92%

4 4%

1 5%

86

88%i

21 87%

3

J (j)

6

4

24

70*

5**

4**

20**

14

77

66

6

4

69 47%

10 56%

57 54%

45

4 84%

16 23%

59

8 44%

27 25%

22 32%

-

6 6%

5 7%

13

9%cj

-

1 1%

1 1%

4 6%

5 4%

-

7 7%

2 3%

2

-

-

2 2%

62%g

62%g

3%g

41%zcfi

12

12%zcj

-

-

-

-

-

91%i

59 85%

128 88%

18 100%

83 80%

13 6%

4 13%

3 4%

6 9%

5 4%

-

9 9%

18 100%

74 71%

85%i

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

Yes (n)

76

86 90%

20 74%

M (m)

81

-

186

L (l)

104*

23 87%

1%z

199

K (k)

82

87%i

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

53 76%

123

84%i

No (o)

Canterbury District Personas

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Unwtd Total

91

811

97

86

165

113

98

340

902

115*

787

122*

79*

171

124*

89*

314

902

22

84

727

91

76

150

96

89

312

902

-

9 48%

56 48%

468

67 55%

49 62%

84 49%

74 60%

53 59%

194

62%r

534 59%

3 73%

6 33%

41 35%

237 30%

34 28%

25 32%

67

39 31%

22 25%

91 29%

271 30%

-

-

2 13%

11 9%

37 5%

1 1%

14

8%qu

4 3%

7

8%q

10 3%

45 5%

-

1 27%

1 4%

4 4%

32 4%

7 6%

3 4%

6 4%

4 3%

5 5%

12 4%

36 4%

-

-

-

1 3%

3 3%

10 1%

2 2%

-

-

3 3%

3

5 2%

13 1%

-

1 16%

-

-

-

67

96%fi

4 84%

3 73%

16 80%

96 84%

2 3%

-

1 27%

1 7%

8 7%

4 84%

2 46%

14 74%

88 77%

64%g

65

93%zfi

59%z

3 * 705

90%z

42 5% 663

84%z

12

10%zqu

101 83% 9 7% 92 75%

1 1% 74

94%pt

3 4% 71

90%pt

39%ztu

3%r

-

-

-

151 88%

113 91%

75 84%

6 4%

7 6%

7 8%

144 84%

105 85%

68 76%

3 1% 284

91%p

16 5% 268

86%pt

3 * 805 89% 49 5% 756 84%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 77

Q.10.4. Still thinking about the whole of the Canterbury district area, do you agree or disagree with the following statements? Building more homes will bring more and better facilities and amenities to this area Base : All

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

Strongly agree

70

38 8%

25

14

11%f

15 6%

4 4%

12 6%

20

31

16

3 2%

23 6%

Tend to agree

268

126 27%

85

64 25%

29 25%

56 26%

103

71

Neither agree nor disagree

178 20%

Tend to disagree Strongly disagree

8%fk

32 8%

7%k

15%zhjk

7%k

18

14%zln

15 6%

14

66 8%

4 13%

11 10%

117 30%

33 25%

67 26%

48

44%zlmn

254 29%

12 39%

25 22%

242

262 29%

85 22%

24 18%

45 17%

24 22%

173 20%

5 16%

26 22%

152 19%

171 19%

100 26%

38 29%

83

19 18%

240 28%

7 25%

30 26%

218 28%

252 28%

17

44

3 3%

124 14%

13%n

58 7%

68 8%

44%zdefg

35 28%

35%zik

46 23%

32%i

47 26%

81 19%

97 21%

44 23%

33 27%

44 17%

18 16%

39 18%

51 17%

37 18%

45 20%

44 24%

248

116 27%

132 28%

31 16%

28 23%

80

42

67

83

37 18%

66

61

117

46 11%

71 15%

6 3%

13

46

18

33

33 11%

43

22 10%

20 11%

115 13%

1 5%

19%zs

95 12%

21

11 3%

10 2%

-

1 1%

8

3

8

4 1%

9

1 *

7

4%j

10 3%

2 1%

9 3%

-

21 2%

* 2%

2 2%

19 2%

25 3%

AGREE

338

174 41%

163 34%

110

48 39%

78 31%

33 29%

68 32%

123

77

87

39%k

51 28%

140 36%

51 39%

82 31%

61

57%zlmn

320 37%

15 52%

37 31%

301 38%

330 37%

DISAGREE

365

163 38%

203 43%

37 20%

116 40%

80 39%

88 40%

81 44%

152

56

127

22 21%

355 41%

9 30%

52 44%

313 40%

376 42%

NET AGREE

-28 -3%

12 3%

-40 -8%

73

7

-3 -1%

-1 -1%

-30 -17%

-11 -3%

-5 -4%

-45 -17%

39

-35 -4%

7 22%

-15 -13%

-12 -2%

-46 -5%

Don't know

30%beir

28%cio 13%co 2%j

37%efgkn 40%co

142

13%zefg

33%zb

57%zdefg

38%zdefg

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

11%c

42

34%c

6 5%

31%c

18%zc 3%c

126

49%zcd

-48 -19%

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

37%zcd 16%c 3%c

60

52%zcd

-27 -23%

31%c 15%c 4%c

100

47%zcd

-32 -15%

28%i

42%k

2%ij

21%zhjk 5%zhj

38%k

30%i

33%zi

52

13%o

39%o

13%o

42%o

32%o 17%zo

48%zlo

36%zlm

22

31%r


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 78

Q.10.4. Still thinking about the whole of the Canterbury district area, do you agree or disagree with the following statements? Building more homes will bring more and better facilities and amenities to this area Base : All

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

Strongly agree

70 8%

3 7%

17 11%

7 6%

44 7%

16 6%

4 6%

-

1 6%

34 6%

36 11%

32 5%

22 22%

14 10%

59 8%

8 10%

3 4%

-

33 12%

37 6%

68 8%

Tend to agree

268 30%

16 39%

57 37%

31 27%

164 28%

92 34%

10 13%

4 25%

8 44%

148 26%

119 36%

171 26%

35 35%

60 44%

208 28%

33 44%

26 31%

-

69 25%

199 32%

262 29%

Neither agree nor disagree

178 20%

10 23%

36 23%

21 18%

111 19%

57 21%

19 26%

4 24%

4 23%

122 21%

56 17%

134 20%

15 15%

26 19%

154 21%

15 20%

9 11%

-

60 22%

118 19%

171 19%

Tend to disagree

248 28%

9 23%

27 18%

36 31%

175 30%

66 24%

25 35%

4 24%

3 16%

180 31%

69 21%

204 31%

16 16%

27 20%

207 28%

11 15%

30 36%

-

70 26%

178 28%

252 28%

Strongly disagree

117 13%

1 2%

17 11%

18 16%

81 14%

33 12%

12 17%

3 21%

2 11%

72 13%

45 14%

99 15%

11 11%

7 5%

95 13%

9 11%

13 15%

1 100%

35 13%

83 13%

124 14%

21 2%

3 6%

-

3 2%

16 3%

7 3%

2 3%

1 6%

-

17 3%

4 1%

19 3%

-

2 1%

18 2%

* 1%

2 3%

-

7 3%

14 2%

25 3%

AGREE

338 37%

19 46%

73 48%

38 33%

208 35%

108 40%

14 20%

4 25%

9 50%

182 32%

155 47%

203 31%

57 58%

74 54%

267 36%

41 54%

29 35%

-

101 37%

237 38%

330 37%

DISAGREE

365 40%

10 25%

45 29%

54 47%

256 43%

100 37%

37 52%

7 45%

5 27%

252 44%

114 35%

302 46%

27 27%

34 25%

302 41%

20 26%

43 51%

1 100%

105 38%

261 41%

376 42%

NET AGREE

-28 -3%

9 21%

29 19%

-17 -14%

-48 -8%

8 3%

-23 -32%

-3 -20%

4 23%

-69 -12%

42 13%

-99 -15%

30 31%

40 29%

-35 -5%

21 28%

-14 -17%

-1 -100%

-3 -1%

-24 -4%

-46 -5%

Don't know

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 79

Q.10.4. Still thinking about the whole of the Canterbury district area, do you agree or disagree with the following statements? Building more homes will bring more and better facilities and amenities to this area Base : All

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

Strongly agree

70

37 5%

33

69

1 1%

Tend to agree

268

8 6%

Neither agree nor disagree

178

Tend to disagree

248

Strongly disagree

117

Don't know AGREE

65 8%

5 11%

11 8%

250 30%djlnqs 30%

9 19%

162 20% 235

8%jlmnq

20%ejl 28%ikop

13%agikop r

21 2%

28%z

96 12% 21 3%

338

314 37%djlmnq 38%

s

59 8%

19 8%

51 8%

38 10%

31 6%

59

7 2%

63

5 3%

51

40%zd

217 28%

67 27%

201 31%

118 30%

150 30%

170

51 16%

196

20 10%

49

204 28%

64

260

8 18%

23 18%

155 20%

36 15%

142

82 21%

96 19%

93

46 14%

105

24 12%

48

28%zkl

137 19%

41 24%

155 20%

23 17%

9 21%

29 23%

219 28%

78 32%

170 26%

105 27%

143 28%

66 16%

130

113 21%

80

52

221

27 16%

195 25%

14

14 11%

103 13%

41

76 12%

38 10%

79

22 5%

80

35 7%

65

17 10%

113

4 3%

71 9%

32%za

17%zf

16%zg

-

* *

21 3%

6 2%

15 2%

13 3%

8 2%

13 30%

61

48%zd

276 36%

86 35%

252 38%

156 40%

181 36%

246 38%

142 36%

223

6 1%

14 3%

DISAGREE

365

331 40%

23 52%

43 34%

322 42%

119

NET AGREE

-28 -3%

-17 -2%

-10 -22%

18 14%

-46 -6%

-34 -14%

40%fgikop r

22%ze

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

48%zf

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

44%zg

-41 -8%

14%zj 41%zj 22%j

9 2% 229

55%zj

88 21% 141

34%z

41%zi 25%zi

5 2% 58 18% 210

66%zi

-152 -48%

12%zlm 37%zlm 20%l

14 3% 259

49%zlm

148 28% 111

21%zm

41%zkm 33%zkm

1 1% 26 13%

2 1% 28%l

30%k

5 3%

30%zo 15%zo

18 2%

19%zn

37%zn

3 2%

9%zq

34%zq

21 3%

51

30%l

241 33%

96

329

144

69

334

32 18%

266 35%

-119 -61%

-17 -10%

-92 -13%

65

62

74%zkm

40%k

46%zo

56%zn

38%z

43%zq

8%z

5 5%

68 8%

38%zs

19 17%

262 29%

72 19%

15 14%

171 19%

53

90 24%

44

252 28%

46

31 8%

26

124 14%

41%zp 35%zp

-

31 8% 142

24%zr

1 1%

25 3%

172

24 22%

330 37%

99

121 32%

70

376 42%

-90 -69%

51

-46 -42%

-46 -5%

9 7%

76%zp

11 3%

40%zr

46%zs

14%zs

63%zr


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 80

Q.10.4. Still thinking about the whole of the Canterbury district area, do you agree or disagree with the following statements? Building more homes will bring more and better facilities and amenities to this area Base : All

Enough homes Wtd Total (z)

Agree (a)

Enough employment opportunities

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

C (j)

Key factors for option choice D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

Strongly agree

70 8%

23 8%

34 9%

8 7%

56 9%

35 15%

23 7%

8 3%

4 3%

12 4%

31 11%

18 24%

12 5%

39 13%

7 4%

10 7%

68 8%

Tend to agree

268 30%

80 28%

127 33%

39 34%

180 29%

103 45%

111 32%

41 17%

26 18%

79 27%

117 41%

30 39%

71 27%

110 36%

40 27%

42 27%

262 29%

Neither agree nor disagree

178 20%

47 17%

76 20%

24 21%

116 19%

38 16%

77 22%

45 19%

26 18%

60 21%

63 22%

14 18%

50 19%

58 19%

34 23%

33 21%

171 19%

Tend to disagree

248 28%

78 28%

95 25%

27 24%

167 27%

32 14%

102 29%

89 37%

49 34%

105 36%

58 20%

6 8%

91 34%

59 20%

42 28%

48 31%

252 28%

Strongly disagree

117 13%

53 19%

40 10%

14 13%

88 14%

18 8%

28 8%

55 23%

34 24%

32 11%

12 4%

5 7%

38 14%

30 10%

22 15%

18 12%

124 14%

21 2%

1 *

13 3%

1 1%

16 3%

6 3%

8 2%

4 1%

6 4%

5 2%

4 1%

3 4%

5 2%

6 2%

5 3%

4 3%

25 3%

AGREE

Don't know

338 37%

103 36%

160 42%

47 42%

236 38%

139 60%

134 39%

50 21%

30 20%

91 31%

148 52%

48 63%

83 31%

150 49%

47 31%

52 33%

330 37%

DISAGREE

365 40%

131 47%

135 35%

41 36%

256 41%

50 21%

129 37%

144 59%

84 57%

137 47%

70 24%

11 14%

130 48%

89 29%

64 43%

66 43%

376 42%

NET AGREE

-28 -3%

-28 -10%

26 7%

6 6%

-20 -3%

89 38%

5 1%

-94 -39%

-54 -37%

-46 -16%

78 28%

37 49%

-46 -17%

60 20%

-17 -12%

-14 -9%

-46 -5%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 81

Q.10.4. Still thinking about the whole of the Canterbury district area, do you agree or disagree with the following statements? Building more homes will bring more and better facilities and amenities to this area Base : All

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

Unweighted Total

902

88

24

241

25

99

74

141

16

Weighted Total

902

97*

24**

218

27**

95*

70*

146

18**

Effective Base

806

75

23

223

21

90

67

127

Strongly agree

70

2 2%

1 5%

9 4%

2 7%

11

-

Tend to agree

268 30%

22 23%

3 13%

58 26%

11 43%

25 26%

Neither agree nor disagree

178

26

6 25%

39

1 3%

Tend to disagree

248

36

37%i

11 47%

69

Strongly disagree

117 13%

11 11%

1 5%

39

Don't know

8%cft

20%jq 28%ip

21 2%

27%j

18%j 32%i 18%zg

J (j)

K (k)

L (l)

M (m)

Yes (n)

81

76

6

4

24

104*

70*

5**

4**

20**

14

77

66

6

4

7 5%

3 17%

12

19

1

20 29%

44 30%

11 63%

44

21 30%

21

15

36

25%j

1 6%

19 18%

7 25%

25 26%

16 22%

42 28%

1 9%

5 19%

9 9%

16

13 9%

1 5%

11%acf

22%j

21%j

22%zeg

No (o)

Canterbury District Personas

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

91

811

97

86

165

113

98

340

902

115*

787

122*

79*

171

124*

89*

314

902

22

84

727

91

76

150

96

89

312

902

-

2 10%

11 9%

59 8%

16

20

1 27%

3 73%

2 12%

35 31%

232 30%

55

25 32%

6 8%

-

-

8 40%

23 20%

155 20%

20 16%

18 17%

16 23%

2 30%

1 27%

3 16%

27 24%

221 28%

20 16%

11 10%

8 11%

1 16%

-

3 16%

18 15%

100 13%

12 10%

9 11%

12%acf

42%zace

45%zrstu

8 5%

4 3%

2 2%

20 6%

68 8%

47 28%

34 27%

22 25%

82 26%

262 29%

6 7%

42

27

23

60

171 19%

19 24%

53

43

19 21%

94

252 28%

15 9%

16 13%

19

48

124 14%

26%zprstu

-

1 5%

5 2%

1 3%

4

4

5 3%

-

-

-

1 5%

1 1%

20 3%

-

24 25%

4 18%

67 31%

13 49%

36 37%

20 29%

51 35%

14 81%

57

40

57%zacefg

3 54%

3 73%

4 22%

46 40%

292 37%

71

45

DISAGREE

365

47

48%i

13 52%

12 44%

34 36%

31

45%i

55 38%

2 14%

29 28%

24 34%

2 46%

1 27%

6 33%

45 39%

320 41%

31 26%

27 35%

NET AGREE

-28 -3%

-23 -23%

-8 -34%

1 5%

2 2%

-11 -16%

-4 -3%

12 67%

28

16

* 8%

2 46%

-2 -11%

1 1%

-29 -4%

39

18

37%actu 40%ip

108

49%zegij

-41 -19%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

54%zacefg

26%aefg

1 1%

13%rst

338

5%ai

-

27%zacefgi 27%

AGREE

5%i

Unwtd Total

23%efg

58%zrstu

32%zrstu

1 1% 57%zrstu

23%rt

25%q 31%p

22%q 34%pt

26%q

21%zpr

19%q 30%p 15%r

6 3%

1 1%

5

9 3%

25 3%

55 32%

37 30%

24 27%

103 33%

330 37%

142

376 42%

-39 -13%

-46 -5%

5%p

68

59

38

-12 -7%

-21 -17%

-13 -15%

40%p

47%p

42%p

45%zp


Canterbury Future Development (FINAL - General Public)

Q.10. Summary Table. Still thinking about the whole of the Canterbury district area, do you agree or disagree with the following statements? Base : All Respondents 1. There is enough housing in the district of Canterbury for people to live in decent homes they can afford

2. New housing developments would help to improve the local economy

3. New homes should not be built unless new infrastructure such as roads and bus routes are provided

4. Building more homes will bring more and better facilities and amenities to this area

Unweighted Total

902

902

902

902

Weighted Total

902

902

902

902

Effective Base

806

806

806

806

Strongly agree

78 9%

80 9%

524 58%

70 8%

Tend to agree Neither agree nor disagree

204 23%

339 38%

277 31%

268 30%

137 15%

163 18%

48 5%

178 20%

Tend to disagree

228 25%

204 23%

36 4%

248 28%

Strongly disagree

157 17%

80 9%

13 1%

117 13%

99 11%

36 4%

3 *

21 2%

AGREE

Don't know

282 31%

419 46%

801 89%

338 37%

DISAGREE

385 43%

284 32%

49 5%

365 40%

-103 -11%

135 15%

752 83%

-28 -3%

NET AGREE

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 %

INTERNAL USE ONLY

Table 82


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 83

Q.11. Canterbury City Council has to make some important decisions about local development in the whole of the district and how many new homes it allows to be built for the next twenty years. Which, if any, of these best describes your view about how much house building the Council should allow? Base : All Respondents

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

A lot more than in the past

65 7%

38 9%

27 6%

11 5%

8 6%

24 9%

A little more than in the past

166 18%

85 20%

81 17%

42 22%

19 15%

38 15%

About the same as in the past

348

164 38%

183 39%

86

59

48%eg

A little less than in the past

163

67 16%

95 20%

41 21%

24 19%

A lot less than in the past

80

30 7%

50 11%

7 4%

It depends

37

19 4%

18 4%

-

None of these

12 1%

5 1%

7 1%

1 *

-

Don't know

32

20 5%

12 3%

5 3%

5 4%

39%in 18%k 9%cj 4%cm

4%i

15 7%

22 7%

20 10%

12 5%

11 6%

25 6%

12 9%

21 8%

8 7%

63 7%

2 6%

12 10%

53 7%

70 8%

27

24%e

40 19%

54 19%

38 19%

42 19%

31 17%

65 17%

25 19%

53 20%

23 21%

159 18%

5 16%

23 20%

143 18%

174 19%

88 34%

40 35%

74 34%

112 38%

61 30%

44 17%

17 15%

38 18%

55 19%

41 20%

7 6%

35

12

19 9%

25 9%

22

3 2%

13

7

14

-

8

11 4%

4 3%

7 3%

14%zcd 5%c

3 1%

11%c 6%c

6%zc 4%zf

9 3% 17

6%i

102

46%zi

43 19%

74

40%i

152 39%

59 45%

89 34%

46 43%

339 39%

9 31%

37 31%

311 40%

335 37%

24 13%

71 18%

23 17%

44 17%

16 15%

153 18%

9 31%

26 22%

137 17%

152 17%

11%j

9 4%

23

13%zj

40 10%

9 7%

23 9%

7 6%

76 9%

3 10%

8 7%

72 9%

81 9%

9 5%

5 2%

13

21

5%mo

1 1%

16

-

36 4%

1 2%

6 5%

31 4%

43 5%

2 1%

1 1%

8

1 1%

12 1%

-

2 1%

10 1%

14 2%

12 3%

3 2%

10 4%

7 6%

31 4%

1 3%

4 3%

28 4%

33 4%

10

7%zhj

5%zhjk

1 *

1 *

2 1%

7 3%

6 3%

6%mo 3%zl

MORE THAN IN THE PAST

232 26%

108 23%

52 27%

27 22%

62 24%

34 30%

55 26%

76 26%

58 29%

54 24%

43 23%

90 23%

37 28%

73 28%

30 28%

223 26%

6 22%

35 30%

196 25%

244 27%

LESS THAN IN THE PAST

242

97 23%

145

48 25%

31 25%

78 31%

29 25%

57 26%

81 27%

63 31%

52 24%

47 25%

110 28%

32 24%

67 26%

23 21%

228 26%

12 42%

34 29%

208 27%

233 26%

NET MORE

-11 -1%

27

-37 -8%

5

-4 -3%

-16 -6%

6

-1 -1%

-4 -1%

-4 -2%

2 1%

-4 -2%

-21 -5%

5 4%

6 2%

8

-5 -1%

-6 -20%

1 1%

-12 -2%

11 1%

27%ap

124

45%e

7 7%

29%z

6%z

31%za

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

2%dg

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

5%dg

7%n


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 84

Q.11. Canterbury City Council has to make some important decisions about local development in the whole of the district and how many new homes it allows to be built for the next twenty years. Which, if any, of these best describes your view about how much house building the Council should allow? Base : All Respondents

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Bungalow (p)

Children in home Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

A lot more than in the past

65 7%

1 3%

13 9%

7 6%

44 7%

14 5%

9 13%

* 2%

1 6%

33 6%

32 10%

39 6%

16 17%

8 6%

52 7%

9 12%

3 4%

-

21 8%

44 7%

70 8%

A little more than in the past

166 18%

11 26%

30 19%

16 14%

110 19%

46 17%

11 16%

2 10%

4 21%

100 17%

66 20%

102 15%

28 29%

34 25%

132 18%

18 24%

15 18%

1 100%

47 17%

119 19%

174 19%

About the same as in the past

348 39%

21 50%

60 39%

55 47%

212 36%

106 39%

28 39%

6 39%

7 38%

232 40%

116 35%

254 39%

29 29%

62 45%

292 39%

29 38%

26 31%

-

111 41%

237 38%

335 37%

A little less than in the past

163 18%

1 3%

28 18%

20 17%

113 19%

49 18%

11 15%

4 26%

4 23%

91 16%

71 22%

130 20%

17 17%

14 11%

126 17%

10 13%

27 33%

-

53 19%

110 17%

152 17%

A lot less than in the past

80 9%

1 3%

7 5%

13 11%

58 10%

31 11%

4 6%

2 17%

1 7%

60 10%

20 6%

73 11%

1 1%

5 4%

70 9%

4 6%

6 7%

-

27 10%

52 8%

81 9%

It depends

37 4%

2 6%

3 2%

3 3%

28 5%

16 6%

4 6%

-

1 5%

26 5%

11 3%

32 5%

1 1%

3 2%

31 4%

2 3%

3 4%

-

7 2%

30 5%

43 5%

None of these

12 1%

-

3 2%

-

8 1%

1 *

1 1%

1 5%

-

5 1%

7 2%

9 1%

1 1%

-

10 1%

-

2 2%

-

1 *

11 2%

14 2%

Don't know

32 4%

4 10%

9 6%

2 2%

17 3%

8 3%

3 5%

-

-

27 5%

5 2%

18 3%

5 5%

9 6%

27 4%

4 5%

1 1%

-

5 2%

26 4%

33 4%

MORE THAN IN THE PAST

232 26%

12 29%

43 28%

23 20%

154 26%

60 22%

21 29%

2 13%

5 28%

133 23%

99 30%

141 21%

45 45%

42 31%

185 25%

28 37%

18 22%

1 100%

68 25%

163 26%

244 27%

LESS THAN IN THE PAST

242 27%

2 6%

36 23%

33 29%

171 29%

80 30%

15 21%

6 43%

5 29%

151 26%

91 28%

203 31%

18 18%

20 15%

195 26%

14 18%

33 40%

-

80 29%

162 26%

233 26%

NET MORE

-11 -1%

10 23%

7 5%

-10 -9%

-18 -3%

-20 -7%

6 8%

-5 -30%

* -2%

-19 -3%

8 2%

-62 -9%

27 27%

23 17%

-11 -1%

14 18%

-15 -18%

1 100%

-12 -4%

1 *

11 1%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 85

Q.11. Canterbury City Council has to make some important decisions about local development in the whole of the district and how many new homes it allows to be built for the next twenty years. Which, if any, of these best describes your view about how much house building the Council should allow? Base : All Respondents

Satisfaction with See housing as a Planning for homes as Growth of economy as Support for building in local area priority priority priority area Support for building in district Development concerns Development plusses Change of opinion Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Yes (n)

No (o)

Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

65

55

46

10 3%

56

4 2%

6 3%

36 5%

30

62

4 3%

29 8%

120

24 7%

131

14 7%

19 11%

113 16%

53

160

6 5%

209

55 28%

82

284 39%

64 37%

318

30 23%

151

11 7%

130 17%

32

73 19%

A lot more than in the past

7%agjlmnq 7%

A little more than in the past

166

157 18%dfjlmn 19%

About the same as in the past

348

A little less than in the past

9

20%za

15 12%

51 7%

22 9%

43 7%

20 5%

46

71 18%

95 19%

4 10%

36

28%zd

131 17%

57

23%zf

109 17%

326

10 22%

48 37%

300 39%

82 33%

265 40%

163

147 18%

12 27%

8 6%

154

20%zc

42 17%

120 18%

A lot less than in the past

80

73 9%

2 4%

13 10%

67 9%

23 9%

57 9%

34 9%

It depends

37

35 4%

1 2%

5 4%

32 4%

11 4%

26 4%

15 4%

None of these

12

8 1%

4

9%za

3 3%

8 1%

3 1%

9 1%

2 1%

Don't know

32 4%

28 3%

3 6%

1 1%

31 4%

6 3%

26 4%

qs

39%behlq 18%ciko 9%ikopr 4%p 1%akr

39%b

178

9%zg

154 41%

41 37%

335 37%

30

152 17%

15

13%r

81 9%

3 3%

43 5%

5

5%zr

14 2%

2 2%

33 4%

15 13%

244 27%

45

233 26%

-30 -27%

11 1%

21%s

83

80 15%

51

26%zk

31 18%

46 9%

7 2%

57

18%zi

15 3%

50

14

80

11%zo

-

41 5%

38

15 4%

22 4%

14 3%

17 5%

18 3%

10 5%

9 5%

31 4%

6 4%

24 3%

13

10%zp

14 4%

9 2%

2 1%

6 2%

2 *

8

2 1%

10 1%

2 1%

8 1%

4 3%

2 *

13 3%

19 4%

12 3%

11 4%

16 3%

6%l

26 4%

6 3%

27 4%

4 3%

10 3%

25 14%

149 20%

83

222

10 7%

45

231

11 7%

172 22%

70

-82 -11%

71

50

-61 -47%

32%zf

152 23%

91 23%

141 28%

LESS THAN IN THE PAST

242

220 27%

14 31%

21 16%

221

66 27%

177 27%

94 24%

148 29%

NET MORE

-11 -1%

-8 -1%

-1 -1%

29

-40 -5%

14

-24 -4%

-4 -1%

-7 -1%

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

174 19%

50 12%

79

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

11 10%

102 20%

181 23%

5%z

70 8%

80

45%zh

50

23%z

21%zq

4 4%

61 15%

13 30%

29%zc

31%zn

8%q

112 35%

212 26%

27%cikop

25%zlm

17%zn

166 40%

232

39%zd

29%zj

11%zlm

170 33%

MORE THAN IN THE PAST

26%dfjlmn qs

11%zj

166

40%zj

57 14% 109

26%zj

26%zi

33 10% 140

44%zi

-107 -33%

40%l

186

35%zlm

26%zkm

4%zk

3 2% 19 10%

95 18%

101

91

-82 -42%

17%zlm

52%zkm

48%zl

8%k

11

26%k

-20 -12%

21%zo

32%zo

48%zn

42%z

41%zq

29%zq

6%z

24%zp 29%zp

54%zp

109

29%s

88 23% 21

5%z

27%z

40%zr


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 86

Q.11. Canterbury City Council has to make some important decisions about local development in the whole of the district and how many new homes it allows to be built for the next twenty years. Which, if any, of these best describes your view about how much house building the Council should allow? Base : All Respondents

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

C (j)

Key factors for option choice D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

A lot more than in the past

65 7%

10 4%

45 12%

8 7%

52 8%

65 28%

-

-

4 3%

6 2%

22 8%

31 40%

6 2%

32 11%

13 8%

14 9%

70 8%

A little more than in the past

166 18%

37 13%

100 26%

22 19%

120 19%

166 72%

-

-

11 8%

37 13%

90 32%

24 32%

33 12%

72 24%

20 14%

41 26%

174 19%

About the same as in the past

348 39%

99 35%

128 33%

46 41%

219 35%

-

348 100%

-

35 24%

153 52%

114 40%

15 20%

116 43%

115 38%

62 41%

45 29%

335 37%

A little less than in the past

163 18%

80 28%

52 14%

16 14%

125 20%

-

-

163 67%

48 33%

57 19%

32 11%

5 7%

57 21%

52 17%

26 18%

23 15%

152 17%

A lot less than in the past

80 9%

39 14%

25 6%

8 7%

56 9%

-

-

80 33%

35 24%

14 5%

5 2%

-

36 14%

10 3%

13 8%

19 12%

81 9%

It depends

37 4%

3 1%

19 5%

5 5%

27 4%

-

-

-

7 5%

11 4%

9 3%

-

11 4%

10 3%

7 5%

6 4%

43 5%

None of these

12 1%

8 3%

2 1%

2 2%

8 1%

-

-

-

4 3%

1 *

2 1%

-

3 1%

3 1%

1 1%

3 2%

14 2%

Don't know

32 4%

6 2%

13 3%

6 5%

17 3%

-

-

-

2 1%

15 5%

10 4%

1 2%

6 2%

9 3%

8 5%

6 4%

33 4%

MORE THAN IN THE PAST

232 26%

47 17%

145 38%

29 26%

172 28%

232 100%

-

-

15 10%

43 15%

113 40%

55 72%

38 14%

104 34%

33 22%

54 35%

244 27%

LESS THAN IN THE PAST

242 27%

118 42%

77 20%

25 22%

180 29%

NET MORE

-11 -1%

-71 -25%

68 18%

5 4%

-8 -1%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base

232 100%

0 0%

242 100%

83 57%

71 24%

37 13%

5 7%

93 35%

61 20%

39 26%

42 27%

233 26%

-242 -100%

-68 -47%

-28 -10%

76 27%

50 65%

-55 -21%

43 14%

-6 -4%

12 8%

11 1%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 87

Q.11. Canterbury City Council has to make some important decisions about local development in the whole of the district and how many new homes it allows to be built for the next twenty years. Which, if any, of these best describes your view about how much house building the Council should allow? Base : All Respondents

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

Unweighted Total

902

88

24

241

25

99

74

141

16

Weighted Total

902

97*

24**

218

27**

95*

70*

146

18**

Effective Base

806

75

23

223

21

90

67

127

14

A lot more than in the past

65

5 5%

-

12 6%

1 3%

3 3%

A little more than in the past

166 18%

14 14%

5 19%

33 15%

2 9%

20 21%

About the same as in the past

348 39%

44 46%

8 34%

82 37%

8 30%

A little less than in the past

163

1 4%

44 20%

9 34% 5 19%

7%u

3 5%

J (j)

K (k)

L (l)

M (m)

Yes (n)

No (o)

81

76

6

4

24

104*

70*

5**

4**

20**

77

66

6

4

22

1 25%

1 27%

2 8%

7 6%

Canterbury District Personas

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

91

811

97

86

165

113

98

340

902

115*

787

122*

79*

171

124*

89*

314

902

84

727

91

76

150

96

89

312

902

58 7%

12 10%

16

20%zprstu

12 7%

5 4%

12 8%

1 7%

10 10%

14

19

28%zac

24 16%

6 36%

23 22%

13 19%

-

2 46%

6 30%

28 24%

138 18%

29 24%

15 19%

28 17%

16 13%

25

34 36%

23 32%

67 46%

8 48%

41 39%

24 34%

2 43%

-

4 23%

48 42%

299 38%

49 41%

26 33%

75

52 42%

23

12 17%

19 13%

-

19 18%

11 16%

1 16%

1 27%

5 24%

15 13%

147 19%

19 16%

13 17%

20 12%

8 8%

6 8%

7 5%

-

4 4%

1 1%

-

-

-

7 6%

73 9%

4 4%

1 1%

13

20%zacefg

Unwtd Total

44%t

5 5%

15 5%

70 8%

53 17%

174 19%

27 30%

115 37%

335 37%

27

17 18%

67

152 17%

19

6 6%

36

12%zpq

81 9%

28%zrsu

18%r

17 18%

A lot less than in the past

80

14

6 24%

29

It depends

37 4%

-

2 10%

10 5%

2 6%

5

5

7

5%a

1 4%

1 1%

3 4%

1 16%

-

1 3%

4 4%

33 4%

2 1%

3 4%

9 6%

2 1%

5 6%

15 5%

43 5%

None of these

12 1%

-

-

2 1%

-

2 2%

2 2%

2 1%

1 5%

-

2 3%

-

-

2 9%

-

12 1%

1 1%

2 3%

2 1%

-

3

4%zs

3 1%

14 2%

Don't know

32 4%

3 3%

2 8%

7 3%

-

2 2%

1 1%

9 6%

-

6 6%

2 3%

-

-

1 3%

5 4%

27 3%

6 5%

2 3%

11 6%

3 2%

1 2%

9 3%

33 4%

68 22%

244 27%

9%jq

15%gij

13%zgij

24%g

6%a

7%a

8%q

21%r 16%zpq

MORE THAN IN THE PAST

232

18 19%

5 19%

45 21%

3 11%

22 23%

23

32%c

36 24%

8 43%

33 32%

27

39%zaceg

1 25%

3 73%

7 38%

35 30%

196 25%

41

31

39%zrsu

40 24%

21 17%

30

LESS THAN IN THE PAST

242

32

7 29%

73

14 53%

30

18 25%

26 18%

-

23 22%

12 18%

1 16%

1 27%

5 24%

22 19%

220

23 19%

14 18%

33 20%

46

22 25%

NET MORE

-11 -1%

-14 -14%

-2 -10%

-28 -13%

-11 -41%

10

15

* 9%

2 46%

3 13%

13

-24 -3%

17

17

7 4%

-25 -20%

8 9%

26%csu 27%gr

33%gj

33%zgj

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

32%gj

-8 -8%

5 7%

10

6%e

8 43%

9%e

21%zaefgi

11%z

28%z

33%su

14%zr

22%zrt

37%zpqr

34%su

21%r

103

33%zpqr

-35 -11%

233 26% 11 1%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 88

Q.12. Still thinking about the whole of the district of Canterbury, and taking your answer from this card, which of these options, if any, do you think the Council should chose? Base : All Respondents

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

Option A

145

66 15%

79 17%

22 11%

19 16%

46 18%

18 16%

40 19%

38 13%

40 20%

37 17%

30 16%

9 8%

142 16%

4 12%

16 14%

129 16%

145 16%

Option B

293

139 33%

153 32%

46 24%

44 36%

92

43

37%c

68 31%

98

33%i

48 23%

86

Option C

284

134 31%

150 32%

93

36 29%

65 26%

33 29%

56 26%

103 35%

65 32%

9 7%

22 9%

10 9%

16 7%

32 11%

25 10%

10 9%

26

17 6%

6 2%

-

10

6 2%

16%o 32%ci 31%egn

49%zdefg

Option D

77 8%

41 10%

35 7%

20 11%

None of these options

85

41 9%

44 9%

9 4%

Don't know

19 2%

7 2%

11 2%

3 1%

9%chs

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

15

12%c

1 1%

36%c

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

12%c 4%zf

67

23 17%

45

61

33%i

125 32%

48 36%

91 35%

26 24%

284 33%

8 26%

34 29%

259 33%

289 32%

63 29%

53 29%

123 32%

32 25%

65 25%

55

273 31%

11 37%

31 26%

253 32%

287 32%

18 9%

14 6%

13 7%

29 7%

15 11%

23 9%

10 9%

71 8%

4 12%

14 12%

63 8%

75 8%

30

16 7%

22

37 10%

14 11%

28 11%

4 4%

80 9%

4 13%

18

16%zs

66 8%

87 10%

5 1%

-

10

3 3%

19 2%

-

4 4%

14 2%

19 2%

15%zhj

2 1%

39%zi

5 2%

12%h

5 3%

17%o

17%o

4%zm

52%zlmn


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 89

Q.12. Still thinking about the whole of the district of Canterbury, and taking your answer from this card, which of these options, if any, do you think the Council should chose? Base : All Respondents

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

Option A

145 16%

4 10%

17 11%

12 11%

112 19%

45 16%

11 16%

6 37%

3 20%

95 17%

50 15%

121 18%

15 15%

9 7%

118 16%

10 13%

17 21%

1 100%

50 18%

95 15%

145 16%

Option B

293 32%

12 29%

37 24%

47 41%

196 33%

89 33%

25 34%

1 5%

6 33%

196 34%

96 29%

231 35%

28 28%

31 23%

245 33%

20 27%

26 32%

-

84 31%

208 33%

289 32%

Option C

284 31%

19 45%

68 44%

35 30%

162 27%

92 34%

20 28%

3 20%

5 30%

176 31%

108 33%

169 26%

33 33%

76 56%

240 32%

28 36%

17 20%

-

86 31%

198 31%

287 32%

Option D

77 8%

5 11%

16 10%

4 3%

52 9%

17 6%

9 13%

* 2%

1 6%

39 7%

37 11%

51 8%

14 14%

11 8%

57 8%

11 15%

8 10%

-

24 9%

53 8%

75 8%

None of these options

85 9%

1 2%

13 9%

16 14%

55 9%

24 9%

7 10%

5 30%

2 11%

53 9%

32 10%

72 11%

7 7%

6 4%

66 9%

7 9%

13 15%

-

25 9%

60 10%

87 10%

Don't know

19 2%

1 3%

2 1%

2 2%

14 2%

5 2%

-

1 5%

-

14 3%

4 1%

14 2%

3 3%

2 1%

16 2%

1 1%

2 2%

-

4 1%

15 2%

19 2%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 90

Q.12. Still thinking about the whole of the district of Canterbury, and taking your answer from this card, which of these options, if any, do you think the Council should chose? Base : All Respondents

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Development plusses Change of opinion Yes (n)

No (o)

Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

Option A

145

138 17%

6 14%

18 14%

128 17%

41 17%

105 16%

60 15%

86 17%

34 8%

89

42 8%

66

36

138

8 5%

99 13%

Option B

293

263 32%

15 33%

36 28%

256 33%

90 37%

202 31%

117 30%

175 34%

113 27%

112

170 32%

53 27%

67

258

34 20%

260 34%

33 25%

Option C

284

264 31%hjlnqs 32%

13 30%

48 37%

236 30%

67 27%

217 33%

145

139 27%

188

46 14%

209

21 11%

52

30%l

201 27%

83

269

15 12%

Option D

77

72 9%

3 6%

14 11%

62 8%

20 8%

56 9%

29 7%

47 9%

56

13 4%

68

7 4%

1 1%

44 6%

33

74

2 2%

None of these options

85

74 9%

7 15%

11 9%

73 9%

23 9%

62 9%

37 9%

48 9%

18 4%

54

17%zi

28 5%

Don't know

19 2%

18 2%

1 2%

1 1%

18 2%

5 2%

14 2%

6 2%

13 3%

9 2%

5 2%

10 2%

16%ikopr 32%io

8%jlmnq 9%ikopr

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

37%zh

45%zj 13%zj

28%zi 35%i

40%zlm 13%zlm

34%zkm

43

22%zkm

4 2%

21%k 39%l

13 8% 4 2%

19%zo 35%zo

49%zn 19%zn

35%zq 10%zq

76

10%zo

9 5%

53 7%

14 2%

5 3%

16 2%

46

35%zp

32

24%zp

3 2%

37 10%

31

28%zr

145 16%

142

39 36%

289 32%

134

15 14%

287 32%

6 5%

75 8%

38%z 35%zs

37 10% 21 6% 6 2%

17

15%zr

87 10%

3 2%

19 2%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 91

Q.12. Still thinking about the whole of the district of Canterbury, and taking your answer from this card, which of these options, if any, do you think the Council should chose? Base : All Respondents

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

Key factors for option choice

C (j)

D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

Option A

145 16%

61 22%

41 11%

16 14%

100 16%

-

-

62 23%

Option B

293 32%

84 30%

106 27%

33 29%

Option C

284 31%

67 24%

164 43%

34 30%

Option D

77 8%

22 8%

44 11%

15 13%

None of these options

85 9%

43 15%

22 6%

Don't know

19 2%

5 2%

9 2%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

15 6%

35 10%

83 34%

145 100%

-

193 31%

43 18%

153 44%

71 29%

-

293 100%

-

-

198 32%

113 49%

114 33%

37 15%

-

-

284 100%

-

55 9%

55 24%

15 4%

5 2%

-

-

-

14 12%

63 10%

7 3%

22 6%

42 17%

-

-

1 1%

14 2%

-

8 2%

5 2%

-

-

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base

16 5%

30 20%

36 23%

145 16%

117 44%

54 18%

61 41%

55 36%

289 32%

36 13%

169 56%

40 27%

39 25%

287 32%

77 100%

6 2%

39 13%

12 8%

19 12%

75 8%

-

-

44 16%

18 6%

7 5%

5 3%

87 10%

-

-

4 1%

7 2%

-

2 1%

19 2%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 92

Q.12. Still thinking about the whole of the district of Canterbury, and taking your answer from this card, which of these options, if any, do you think the Council should chose? Base : All Respondents

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

Unweighted Total

902

88

24

241

25

99

74

141

16

Weighted Total

902

97*

24**

218

27**

95*

70*

146

18**

Effective Base

806

75

23

223

21

90

67

127

14

Option A

145

21

4 15%

43

20%gi

8 31%

20

21%gi

10 14%

15 10%

Option B

293

44

45%zeij

11 45%

71 33%

5 18%

23 25%

25 35%

Option C

284

23 24%

5 21%

44 20%

10 38%

36

38%c

20 28%

1 5%

18 8%

3 10%

5 5%

7 10%

38

1 3%

8 8%

8 12%

-

3 3%

1 1%

16%np 32%i 31%cou

21%gi

Option D

77 8%

5 5%

None of these options

85

4 4%

2 9%

Don't know

19 2%

2 2%

1 4%

9%qs

17%zaegj

4 2%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

J (j)

K (k)

L (l)

76 70*

5**

4**

20**

77

66

6

4

22

-

10 10%

11 16%

-

-

3 16%

7 6%

55

8 47%

22 21%

17 25%

3 55%

2 50%

5 26%

48

33%c

8 45%

48

30

2 45%

2 50%

7 35%

14 9%

-

15 14%

8 12%

-

-

1 4%

12 10%

42%ac

24

No (o)

81

46%zacf

4

Yes (n)

104*

37%i

6

M (m)

Canterbury District Personas

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

91

811

97

86

165

113

98

340

902

115*

787

122*

79*

171

124*

89*

314

902

84

727

91

76

150

96

89

312

902

139

10 8%

11 14%

19 11%

29

13 14%

63

20%zpr

145 16%

33 29%

260 33%

30 25%

22 28%

66

48

39%p

30 33%

95 30%

289 32%

57

226 29%

56

34

43%zsu

54 31%

33 27%

27 30%

80 25%

287 32%

65 8%

15 12%

8 11%

15 9%

7 6%

8 9%

23 7%

75 8%

46

87 10%

50%zo

18%zn

46%zrstu

38%p

24%zpr

7 5%

1 7%

9 9%

2 4%

-

-

4 19%

5 4%

80

10%z

10 9%

2 3%

10 6%

4 4%

7

-

-

1 1%

-

-

-

1 1%

17 2%

-

1 1%

8

2 1%

5%zi

Unwtd Total

5%zp

12

13%qrs

1 1%

15%zqrs

7 2%

19 2%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 93

Q.12(rows). Still thinking about the whole of the district of Canterbury, and taking your answer from this card, which of these options, if any, do you think the Council should chose? Base : All Respondents

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

25-34 (d)

35-54 (e)

Area 55-64 (f)

Over 65 (g)

Working status

Canterbury City (h)

Whitstable (i)

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Student (uni/ college) (o)

Ethnicity White (p)

Disability

BME (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

450 50%

452 50%

139 15%

94 10%

291 32%

137 15%

241 27%

234 26%

228 25%

224 25%

216 24%

402 45%

118 13%

294 33%

79 9%

871 97%

28 3%

134 15%

768 85%

902

Weighted Total

902

429 48%

473 52%

192 21%

125* 14%*

256 28%

115 13%

215 24%

294 33%

203 23%

221 25%

184 20%

386 43%

132 15%

263 29%

107* 12%*

869 96%

29** 3%**

117 13%

785 87%

902

Effective Base

806

407

401

128

273

131

235

216

210

200

202

354

104

286

778

26

123

686

902

Option A

145

66 46%

79 54%

22 15%

19 13%

46 31%

18 13%

40 28%

38 26%

40 28%

37 25%

30 21%

67 46%

23 16%

45 31%

9 6%

142 97%

4 3%

16 11%

129 89%

145

Option B

293

139 48%

153 52%

46 16%

44 15%

92 32%

43 15%

68 23%

98 33%

48 16%

86 30%

61 21%

125 43%

48 16%

91 31%

26 9%

284 97%

8 3%

34 11%

259 89%

289

Option C

284

134 47%

150 53%

93 33%

36 13%

65 23%

33 12%

56 20%

103 36%

65 23%

63 22%

53 18%

123 43%

32 11%

65 23%

55 20%

273 96%

11 4%

31 11%

253 89%

287

Option D

77

41 54%

35 46%

20 26%

9 11%

22 29%

10 13%

16 20%

32 41%

18 24%

14 18%

13 17%

29 38%

15 20%

23 30%

10 13%

71 92%

4 5%

14 18%

63 82%

75

None of these options

85

41 48%

44 52%

9 10%

15 18%

25 29%

10 12%

26 31%

17 20%

30 36%

16 18%

22 26%

37 43%

14 17%

28 33%

4 5%

80 94%

4 4%

18 22%

66 78%

87

Don't know

19

7 39%

11 61%

3 14%

1 6%

6 29%

-

10 51%

6 34%

2 10%

5 29%

5 27%

5 28%

-

10 51%

3 16%

19 100%

-

4 24%

14 76%

19

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

84

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

74


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 94

Q.12(rows). Still thinking about the whole of the district of Canterbury, and taking your answer from this card, which of these options, if any, do you think the Council should chose? Base : All Respondents

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

Unweighted Total

902

40 4%

144 16%

113 13%

605 67%

278 31%

75 8%

Weighted Total

902

42* 5%*

153 17%

116* 13%*

Effective Base

806

37

129

Option A

145

4 3%

Option B

293

Option C

London (g)

Social grade Elsewhere (h)

ABC1 (i)

C2DE (j)

Home ownership Owner occupier (k)

18 2%

19 2%

567 63%

335 37%

642 71%

Social renter (l) 100 11%

Type of home

Private renter (m)

House (n)

Flat (o)

Bungalow (p)

Children in home Maisonette (q)

149 17%

737 82%

70 8%

93 10%

1 *

Yes (r)

No (s)

Unwtd Total

263 29%

639 71%

902

273 30%

629 70%

902

231

577

902

591 66%

271 30%

71* 8%*

15* 2%*

17* 2%*

574 64%

328 36%

658 73%

99* 11%*

135 15%

741 82%

76* 8%*

83* 9%*

1* *

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

17 12%

12 9%

112 77%

45 31%

11 8%

6 4%

3 2%

95 65%

50 35%

121 83%

15 11%

9 6%

118 81%

10 7%

17 12%

1 1%

50 35%

95 65%

145

12 4%

37 13%

47 16%

196 67%

89 30%

25 8%

1 *

6 2%

196 67%

96 33%

231 79%

28 9%

31 11%

245 84%

20 7%

26 9%

-

84 29%

208 71%

289

284

19 7%

68 24%

35 12%

162 57%

92 33%

20 7%

3 1%

5 2%

176 62%

108 38%

169 60%

33 12%

76 27%

240 84%

28 10%

17 6%

-

86 30%

198 70%

287

Option D

77

5 6%

16 20%

4 5%

52 69%

17 22%

9 12%

* *

1 1%

39 51%

37 49%

51 66%

14 18%

11 15%

57 74%

11 15%

8 11%

-

24 31%

53 69%

75

None of these options

85

1 1%

13 16%

16 18%

55 65%

24 28%

7 8%

5 5%

2 2%

53 62%

32 38%

72 85%

7 8%

6 7%

66 77%

7 8%

13 15%

-

25 29%

60 71%

87

Don't know

19

1 6%

2 12%

2 10%

14 73%

5 25%

-

1 4%

-

14 77%

4 23%

14 76%

3 15%

2 10%

16 85%

1 6%

2 10%

-

4 20%

15 80%

19

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base

*


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 95

Q.12(rows). Still thinking about the whole of the district of Canterbury, and taking your answer from this card, which of these options, if any, do you think the Council should chose? Base : All Respondents

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Development plusses Change of opinion Yes (n)

No (o)

Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833 92%

44 5%

130 14%

772 86%

265 29%

637 71%

394 44%

508 56%

421 47%

313 35%

524 58%

202 22%

169 19%

729 81%

173 19%

768 85%

134 15%

373 41%

116 13%

902

Weighted Total

902

829 92%

44* 5%*

128 14%

774 86%

247 27%

655 73%

394 44%

508 56%

418 46%

319 35%

526 58%

195 22%

174 19%

730 81%

172 19%

771 85%

131 15%

377 42%

111 12%

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

Option A

145

138 95%

6 4%

18 12%

128 88%

41 28%

105 72%

60 41%

86 59%

34 23%

89 61%

42 29%

66 45%

36 25%

138 95%

8 5%

99 68%

46 32%

37 25%

31 21%

145

Option B

293

263 90%

15 5%

36 12%

256 88%

90 31%

202 69%

117 40%

175 60%

113 39%

112 38%

170 58%

53 18%

67 23%

258 88%

34 12%

260 89%

33 11%

142 49%

39 13%

289

Option C

284

264 93%

13 5%

48 17%

236 83%

67 24%

217 76%

145 51%

139 49%

188 66%

46 16%

209 73%

21 8%

52 18%

201 71%

83 29%

269 95%

15 5%

134 47%

15 5%

287

Option D

77

72 94%

3 3%

14 19%

62 81%

20 27%

56 73%

29 38%

47 62%

56 74%

13 16%

68 89%

7 10%

1 2%

44 57%

33 43%

74 97%

2 3%

37 48%

6 8%

75

None of these options

85

74 87%

7 8%

11 13%

73 87%

23 27%

62 73%

37 43%

48 57%

18 21%

54 64%

28 33%

43 51%

13 16%

76 90%

9 10%

53 62%

32 38%

21 25%

17 20%

87

Don't know

19

18 95%

1 5%

1 5%

18 95%

5 25%

14 75%

6 32%

13 68%

9 46%

5 29%

10 55%

4 19%

4 21%

14 75%

5 25%

16 86%

3 14%

6 34%

3 15%

19

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 96

Q.12(rows). Still thinking about the whole of the district of Canterbury, and taking your answer from this card, which of these options, if any, do you think the Council should chose? Base : All Respondents

Enough homes Wtd Total (z)

Agree (a)

Enough employment opportunities

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

Key factors for option choice

C (j)

D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275 30%

396 44%

105 12%

629 70%

244 27%

335 37%

233 26%

145 16%

289 32%

287 32%

75 8%

263 29%

298 33%

154 17%

160 18%

902

Weighted Total

902

282 31%

385 43%

112* 12%*

623 69%

232 26%

348 39%

242 27%

145 16%

293 32%

284 31%

77* 8%*

268 30%

303 34%

150 17%

156 17%

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

Option A

145

61 42%

41 28%

16 11%

100 69%

15 10%

35 24%

83 57%

145 100%

-

-

-

62 42%

16 11%

30 21%

36 24%

145

Option B

293

84 29%

106 36%

33 11%

193 66%

43 15%

153 52%

71 24%

-

293 100%

-

-

117 40%

54 19%

61 21%

55 19%

289

Option C

284

67 24%

164 58%

34 12%

198 70%

113 40%

114 40%

37 13%

-

-

284 100%

-

36 13%

169 59%

40 14%

39 14%

287

Option D

77

22 28%

44 57%

15 20%

55 72%

55 72%

15 20%

5 7%

-

-

-

77 100%

6 8%

39 51%

12 15%

19 24%

75

None of these options

85

43 51%

22 26%

14 16%

63 75%

7 8%

22 26%

42 50%

-

-

-

-

44 52%

18 21%

7 8%

5 6%

87

Don't know

19

5 25%

9 46%

1 6%

14 74%

-

8 43%

5 26%

-

-

-

-

4 21%

7 38%

-

2 10%

19

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 97

Q.12(rows). Still thinking about the whole of the district of Canterbury, and taking your answer from this card, which of these options, if any, do you think the Council should chose? Base : All Respondents

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

Unweighted Total

902

88 10%

24 3%

241 27%

25 3%

99 11%

74 8%

141 16%

16 2%

Weighted Total

902

97* 11%*

24** 3%**

218 24%

27** 3%**

95* 11%*

70* 8%*

146 16%

18** 2%**

Effective Base

806

75

23

223

21

90

67

127

14

Option A

145

21 14%

4 3%

43 29%

8 6%

20 14%

10 7%

15 11%

Option B

293

44 15%

11 4%

71 24%

5 2%

23 8%

25 8%

Option C

284

23 8%

5 2%

44 15%

10 4%

36 13%

Option D

77

5 6%

1 2%

18 24%

3 3%

5 7%

None of these options

85

4 4%

2 3%

38 45%

1 1%

Don't know

19

2 9%

1 5%

4 24%

-

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

J (j)

K (k)

L (l)

M (m)

Yes (n)

81 9%

76 8%

6 1%

4 *

24 3%

104* 12%*

70* 8%*

5** 1%**

4** ***

20** 2%**

77

66

6

4

22

-

10 7%

11 8%

-

-

3 2%

55 19%

8 3%

22 8%

17 6%

3 1%

2 1%

20 7%

48 17%

8 3%

48 17%

30 10%

2 1%

7 9%

14 18%

-

15 19%

8 11%

-

8 9%

8 10%

7 9%

1 2%

9 11%

2 3%

3 15%

1 4%

7 39%

-

1 5%

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

-

No (o)

Canterbury District Personas

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Unwtd Total

91 10%

811 90%

97 11%

86 10%

165 18%

113 13%

98 11%

340 38%

902

115* 13%*

787 87%

122* 14%*

79* 9%*

171 19%

124* 14%*

89* 10%*

314 35%

902

150

96

89

312

902

84

727

91

76

7 5%

139 95%

10 7%

11 8%

19 13%

29 20%

13 9%

63 43%

145

5 2%

33 11%

260 89%

30 10%

22 8%

66 22%

48 17%

30 10%

95 32%

289

2 1%

7 2%

57 20%

226 80%

56 20%

34 12%

54 19%

33 12%

27 9%

80 28%

287

-

1 1%

12 15%

65 85%

15 19%

8 11%

15 19%

7 10%

8 10%

23 31%

75

-

-

4 4%

5 6%

80 94%

10 12%

2 3%

10 12%

4 5%

12 14%

46 54%

87

-

-

-

1 7%

17 93%

-

1 5%

8 43%

2 9%

1 4%

7 39%

19


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 98

Q.13a. What are your main reasons for choosing Option ...? Base : All Respondents who selected an option at Q12

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unweighted Total

796

398

398

132

83

257

124

200

215

194

203

184

359

106

251

74

769

25

Weighted Total

799

381

417

180

109*

225

105

179

271

171

200

157

344

118*

225

100*

770

26**

Effective Base

711

360

353

122

74

240

118

194

199

179

181

171

317

93

244

70

686

23

Support/ positives

415 52%egkn

194

221

110 61%zeg

65 59%g

104

179

64

101

65 65%zn

397

51%

53%

46%

58 55%g

78

44%

159 59%zjk

95 56%k

94

66

47%

42%

52%

54%

45%

Unwtd Total

No (s)

110

686

796

94

704

796

102

612

796

365

410

15

50

52%

59%

53%

52%

52%

Better local economy/ economic conditions

15 2%

11 3%

4 1%

6 3%

-

5 2%

3 3%

2 1%

4 1%

4 2%

4 2%

2 2%

7 2%

-

4 2%

3 3%

15 2%

-

2 2%

13 2%

15 2%

Brownfield development/ minimal impact on Greenfield sites

18 2%

10 3%

8 2%

3 2%

5 4%

2 1%

4 4%

5 3%

7 2%

5 3%

3 1%

4 3%

9 3%

2 1%

7 3%

1 1%

18 2%

-

2 2%

17 2%

17 2%

60 16%

73 18%

24 13%

26 24%

35 16%

20 19%

27 15%

52

30 18%

33 17%

18 11%

48 14%

34

35 16%

14 14%

129 17%

5 18%

21 23%

112 16%

136 17%

1 *

-

1 *

3

-

1 *

1 1%

2 1%

-

3 1%

-

1 *

-

-

-

4 1%

5 1%

7 4%

8 7%

8 4%

7 4%

18 7%

5 3%

8 4%

9 6%

23

39 5%

1 5%

5 5%

35 5%

40 5%

94

Homes/ houses [affordable housing] are needed

133

17%k

19%k

29%zlno

Good infrastructure/ facilities [schools/ transport/ roads/ hospitals]

4 1%

3 1%

1 *

Growth/ potential/ steady/ sustainable growth [nsf]

40 5%

23 6%

17 4%

94 25%

124 30%

31 29%

57 25%

20 19%

37 20%

70 26%

52 31%

61 31%

34 22%

206 27%

10 37%

22 24%

196 28%

213 27%

6 2%

9 2%

2 1%

2 2%

4 2%

4 4%

3 2%

8 3%

3 2%

4 2%

1 1%

6 2%

2 2%

5 2%

2 2%

15 2%

1 3%

3 3%

12 2%

16 2%

1 *

9

4%i

4 3%

16 5%

3 3%

9 4%

6 6%

32 4%

2 7%

3 3%

31 4%

32 4%

12 7%

15 7%

11 7%

30 9%

9 8%

15 7%

13 13%

64 8%

2 9%

8 9%

58 8%

67 8%

More jobs/ job growth/ employment opportunities

218

27%fgn

73

41%zefg

3%zg

10

9%zeg

More opportunity for the youth/ future generations

15 2%

Other options won't work/ best option/ least impact

34

4%i

16 4%

18 4%

8 5%

4 3%

12 5%

5 5%

5 3%

Support for increase in population/ more people/ families/ students

66 8%

29 8%

38 9%

19 10%

13 12%

15 6%

9 8%

12 7%

Support/ Positive other

Opposition/ negatives

8

1%b

286 36%co

6 2% 141

1 * 144

1 1%

-

45

40

2 1% 97 43%zcf

1 1% 32

8%zik

29 11% 3 1%

1 *

2 1%

1 1%

5 1%

83

57

81 40%h

65 41%h

133 39%o

37%

35%

25%

37%

31%

34%

49 6%

25 7%

24 6%

8 4%

3 3%

21

10%z

6 6%

10 6%

15 5%

7 4%

9 4%

Concerns about infrastructure/ facilities/ resources [schools/ transport/ roads/ hospitals]

47

24 6%

23 5%

1 1%

5 4%

19

8

14

12 4%

12 7%

14 7%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

8%zc

7%c

27%n

72 40%c

Building more houses won't create jobs/ growth/ improve the economy

6%c

31%

4 2%

20

7%m

8%c

19

12%zhij

9 6%

1 1% 36

30%n

43

36%

12 5% 42 18%

3 1% 85 38%o

4 4% 41

41%zln

23

4 1%

8 1% 279

-

-

6

39

8 1% 246

8 1% 291

23%

36%

24%

42%

35%

37%

26 7%

9 7%

12 5%

3 3%

49 6%

-

9 9%

41 6%

51 6%

21 6%

5 4%

19

1 1%

44 6%

3 10%

8 9%

38 5%

50 6%

9%zo


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 98

Q.13a. What are your main reasons for choosing Option ...? Base : All Respondents who selected an option at Q12

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unweighted Total

796

398

398

132

83

257

124

200

215

194

203

184

359

106

251

74

769

25

Weighted Total

799

381

417

180

109*

225

105

179

271

171

200

157

344

118*

225

100*

770

26**

Effective Base

711

360

353

122

74

240

118

194

199

179

181

171

317

93

244

70

686

23

Unwtd Total

No (s)

110

686

796

94

704

796

102

612

796

Concerns about the type of people who may come into the area

6 1%

3 1%

3 1%

-

-

3 1%

1 1%

3 1%

-

4

2%zh

1 *

1 1%

3 1%

-

3 2%

-

6 1%

-

2 2%

4 1%

7 1%

Concerns about the type of properties being built

2 *

-

2 *

-

-

2 1%

-

-

-

-

1 *

1 1%

1 *

1 1%

-

-

2 *

-

-

2 *

2 *

Empty homes/ fill empty council houses/ renovate existing properties first

15 2%

10 2%

3 2%

3 3%

5 2%

3 3%

2 1%

6 2%

-

5

5

9 3%

1 1%

3 1%

2 2%

15 2%

-

2 2%

13 2%

15 2%

Greenfield development/ environmental impact/ spoiling the areas natural beauty

65

39

10%zb

25 6%

17 9%

7 6%

23 10%

7 6%

11 6%

20

7%i

4 3%

29

12

7%i

30 9%

9 7%

12 5%

13%n

61 8%

3 13%

5 5%

60 8%

65 8%

Overcrowding/ densely populated/ too many students

61 8%

33 9%

29 7%

10 5%

9 8%

21 9%

7 7%

15 8%

18 7%

12 7%

18 9%

13 8%

32 9%

7 6%

18 8%

4 4%

61 8%

* 2%

7 7%

55 8%

62 8%

Overdevelopment/ already enough homes/ lack of space

86 11%

37 10%

49 12%

17 10%

8 8%

26 11%

8 8%

27

21 8%

22 13%

23 12%

20 13%

33 10%

17 14%

31 14%

6 6%

86 11%

1 3%

10 10%

77 11%

86 11%

Rapid/ unsustainable/ expansion/ growth

12 2%

4 1%

8 2%

2 1%

5

5%zf

2 1%

-

3 2%

10

4%zik

-

3 1%

-

6 2%

2 2%

2 1%

1 1%

12 2%

-

-

12 2%

10 1%

-

3 1%

-

-

1 1%

1 1%

1 1%

-

* *

2 1%

1 1%

1 *

-

2 1%

-

3 *

-

-

3 *

4 1%

8 2%

1 1%

2 2%

6

-

2 1%

2 1%

2 1%

4 2%

3 2%

7 2%

2 1%

2 1%

1 1%

12 2%

-

2 3%

9 1%

Don't agree with the figures quoted Opposition other

Neutral

8%bin

3 * 12 1%

5 1%

3%z

13

46

32

50

28

45

55

34

82

25

59

29

26%

30%

22%

26%

25%

79 29%i

34

25%

20%

27%

22%

24%

21%

26%

29%

25%

25%

13%

Need to get the balance right/ find the middle ground

29 4%

16 4%

13 3%

6 3%

6 5%

10 4%

3 2%

4 2%

13 5%

5 3%

7 4%

3 2%

12 3%

6 5%

7 3%

4 4%

29 4%

-

3 3%

26 4%

26 3%

Maintain status quo/ consistancy/ continue to develop as currently

32

17 4%

16 4%

7 4%

5 5%

8 3%

4 4%

8 4%

10

4%i

-

11

12

9 3%

4 3%

13 6%

5 5%

32 4%

-

3 3%

30 4%

29 4%

Spread the new homes out and it should be OK

4 *

2 *

2 1%

-

-

2 1%

1 1%

1 *

1 1%

-

-

2

2 *

1 1%

1 *

-

4 1%

-

-

4 1%

4 1%

This is about the right number of new homes/ not too many new homes

120

63 16%

57 14%

32 18%

16 14%

26 11%

16 15%

31 17%

28 16%

29 15%

15 10%

46 13%

13 11%

38 17%

20 20%

2 1%

5 1%

1 *

1 1%

3 1%

3

-

2 1%

2 1%

1 1%

5 1%

2 1%

1 *

-

There'll be no significant increase/ reduction of jobs

7 1%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

3%g

47

18%k

3 1%

5%i

7%zi

2%z

194

6

114 15%

6 22%

6 1%

1 4%

12

7 8% -

189 27%zr

4 1% 12 2%

26%

15%ekr

103

14%zhik

3%i

201 25%r

4%i

98

15%zf

2%i

113

16%r

7 1%

190

24%

116 15% 8 1%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 98

Q.13a. What are your main reasons for choosing Option ...? Base : All Respondents who selected an option at Q12

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unweighted Total

796

398

398

132

83

257

124

200

215

194

203

184

359

106

251

74

769

25

Weighted Total

799

381

417

180

109*

225

105

179

271

171

200

157

344

118*

225

100*

770

26**

Effective Base

711

360

353

122

74

240

118

194

199

179

181

171

317

93

244

70

686

23

There'll be no significant increase/ reduction in population

4 1%

Unwtd Total

No (s)

110

686

796

94

704

796

102

612

796

2 *

2 1%

-

-

2 1%

1 1%

2 1%

1 *

-

3 1%

-

2 1%

-

2 1%

-

3 *

-

1 1%

3 *

5 1%

There are enough jobs here/ no unemployment problems

10

1%a

1 *

9

2%a

-

4

4%zcg

4 2%

1 1%

-

5 2%

1 1%

4 2%

* *

9

2%z

-

1 1%

-

10 1%

-

1 1%

9 1%

8 1%

We need more information/ to take stock before launching ahead

3 *

1 *

2 *

-

1 1%

1 1%

1 1%

-

2 1%

-

-

1 *

3 1%

-

-

-

3 *

-

-

3 *

3 *

18

15

4%zb

3 1%

3 2%

-

7 3%

6

6%zdg

2 1%

2 1%

2 1%

8

6

10 3%

1 1%

6 2%

2 2%

15 2%

19 2%

-

2 1%

1 *

-

1 *

-

1 *

1 *

2 1%

-

-

-

2 1%

1 *

-

5 1%

8 2%

2 1%

-

4 2%

-

8

5 2%

2 1%

1 *

5

6 2%

1 1%

6 2%

1 1%

Other Don't know No answer/ none/ no reason

2%b

2 *p 13 2%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

4%zf

4%h

4%h

3%j

18 2% 2 * 13 2%

-

3 3%

1 3%

-

-

3 3%

2 *

3 *

10 1%

15 2%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 99

Q.13a. What are your main reasons for choosing Option ...? Base : All Respondents who selected an option at Q12

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

796

38

127

97

534

251

67

12

17

497

299

554

91

140

654

64

76

1

237

559

796

Weighted Total

799

40*

138

98*

522

243

65*

10*

15*

507

292

572

89*

128

659

69*

69*

1*

244

554

796

Effective Base

711

35

114

85

478

221

61

11

14

450

261

498

79

125

581

57

72

1

207

504

796

Support/ positives

415

30

81

50

253

126

35

3

7

264

150

268

55

84

336

49

30

-

130

284

410

52%

75%

59%

50%

49%

52%

55%

28%

42%

52%

51%

47%

62%

65%

51%

72%

43%

-

53%

51%

52%

Better local economy/ economic conditions

15 2%

-

5 3%

2 2%

8 2%

4 2%

3 5%

-

-

13 2%

2 1%

12 2%

1 1%

1 1%

13 2%

1 1%

1 1%

-

5 2%

10 2%

15 2%

Brownfield development/ minimal impact on Greenfield sites

18 2%

-

2 1%

1 1%

16 3%

6 3%

1 1%

-

-

14 3%

5 2%

16 3%

-

1 1%

11 2%

4 6%

3 4%

-

4 1%

15 3%

17 2%

Homes/ houses [affordable housing] are needed

133 17%

13 33%

26 19%

9 10%

85 16%

29 12%

12 19%

1 12%

1 8%

79 16%

54 18%

76 13%

32 35%

24 19%

105 16%

21 31%

7 10%

-

49 20%

84 15%

136 17%

-

1 1%

1 1%

3 1%

2 1%

1 1%

1 8%

-

4 1%

1 *

4 1%

-

1 1%

4 1%

-

-

-

1 *

4 1%

5 1%

Good infrastructure/ facilities [schools/ transport/ roads/ hospitals]

4 1%

Growth/ potential/ steady/ sustainable growth [nsf]

40 5%

1 3%

5 4%

9 9%

25 5%

17 7%

6 10%

-

-

22 4%

18 6%

27 5%

4 4%

8 6%

29 4%

8 12%

3 5%

-

11 4%

29 5%

40 5%

More jobs/ job growth/ employment opportunities

218 27%

16 40%

46 33%

20 20%

136 26%

70 29%

15 24%

2 16%

5 29%

132 26%

86 30%

137 24%

29 33%

47 37%

182 28%

24 35%

13 18%

-

73 30%

145 26%

213 27%

More opportunity for the youth/ future generations

15 2%

1 3%

5 3%

1 1%

8 2%

4 2%

2 2%

-

1 4%

13 2%

3 1%

11 2%

-

4 3%

13 2%

1 2%

2 2%

-

4 2%

12 2%

16 2%

Other options won't work/ best option/ least impact

34 4%

2 5%

8 6%

7 7%

17 3%

11 5%

3 5%

-

-

27 5%

7 2%

23 4%

3 4%

7 6%

29 4%

3 4%

2 2%

-

9 4%

25 4%

32 4%

Support for increase in population/ more people/ families/ students

66 8%

4 11%

21 15%

12 12%

29 6%

19 8%

7 10%

-

1 5%

47 9%

19 7%

38 7%

7 8%

20 16%

52 8%

10 15%

4 6%

-

16 7%

50 9%

67 8%

8 1%

-

-

1 1%

7 1%

5 2%

-

-

-

6 1%

2 1%

7 1%

1 1%

8 1%

-

-

-

-

8 1%

8 1%

Support/ Positive other

Opposition/ negatives

286

7

48

34

85

30

6

7

31

34

15

29

-

94

36%

16%

35%

35%

38%

35%

46%

65%

48%

37%

34%

39%

34%

26%

37%

22%

42%

-

38%

35%

37%

Building more houses won't create jobs/ growth/ improve the economy

49 6%

-

7 5%

3 3%

40 8%

14 6%

10 15%

-

-

37 7%

13 4%

40 7%

7 8%

3 2%

43 7%

1 1%

5 8%

-

19 8%

30 5%

51 6%

Concerns about infrastructure/ facilities/ resources [schools/ transport/ roads/ hospitals]

47 6%

-

8 6%

5 5%

34 6%

12 5%

6 10%

-

1 7%

34 7%

12 4%

40 7%

3 4%

3 2%

41 6%

2 3%

3 4%

-

16 6%

31 6%

50 6%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

196

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base

187

99

221

-

241

192

291


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 99

Q.13a. What are your main reasons for choosing Option ...? Base : All Respondents who selected an option at Q12

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

796

38

127

97

534

251

67

12

17

497

299

554

91

140

654

64

76

1

237

559

796

Weighted Total

799

40*

138

98*

522

243

65*

10*

15*

507

292

572

89*

128

659

69*

69*

1*

244

554

796

Effective Base

711

35

114

85

478

221

61

11

14

450

261

498

79

125

581

57

72

1

207

504

796

Concerns about the type of people who may come into the area

6 1%

-

1 1%

-

5 1%

2 1%

-

1 8%

-

3 1%

3 1%

6 1%

-

-

5 1%

-

1 1%

-

2 1%

4 1%

7 1%

Concerns about the type of properties being built

2 *

-

-

-

2 *

1 *

-

-

-

2 *

-

2 *

-

-

2 *

-

-

-

1 *

1 *

2 *

Empty homes/ fill empty council houses/ renovate existing properties first

15 2%

-

5 4%

4 4%

6 1%

4 2%

2 4%

-

2 13%

11 2%

4 2%

12 2%

1 1%

2 2%

15 2%

-

-

-

3 1%

12 2%

15 2%

Greenfield development/ environmental impact/ spoiling the areas natural beauty

65 8%

4 9%

16 11%

4 4%

42 8%

18 7%

4 7%

2 26%

4 25%

38 8%

26 9%

43 8%

9 10%

12 10%

55 8%

8 12%

2 3%

-

18 7%

47 8%

65 8%

Overcrowding/ densely populated/ too many students

61 8%

* 1%

10 7%

5 5%

46 9%

20 8%

10 15%

1 9%

2 10%

37 7%

25 8%

49 9%

6 7%

6 5%

51 8%

3 4%

8 12%

-

19 8%

43 8%

62 8%

Overdevelopment/ already enough homes/ lack of space

86 11%

1 2%

13 10%

16 16%

56 11%

20 8%

4 6%

5 49%

3 20%

55 11%

32 11%

69 12%

9 10%

8 7%

72 11%

2 3%

12 17%

-

29 12%

57 10%

86 11%

Rapid/ unsustainable/ expansion/ growth

12 2%

2 6%

1 1%

2 2%

7 1%

4 2%

3 4%

-

-

11 2%

1 *

8 1%

1 2%

3 3%

11 2%

1 2%

-

-

4 1%

9 2%

10 1%

-

-

-

3 1%

* *

1 1%

-

-

3 1%

* *

3 *

-

* *

-

-

-

1 *

2 *

Don't agree with the figures quoted Opposition other

Neutral

3 * 12 1% 201

-

2 1%

2 2%

11

25

30

7 1% 134

4 1%

3 5%

64

12

-

-

1

3

9 2% 123

2 1% 78

9 2% 149

1 1%

2 1%

23

30

3 * 10 2% 171

-

2 2%

17

12

1

7 3% 58

5 1% 143

4 1% 12 2% 190

25%

28%

18%

31%

26%

26%

19%

15%

21%

24%

27%

26%

26%

23%

26%

25%

18%

100%

24%

26%

24%

Need to get the balance right/ find the middle ground

29 4%

2 6%

6 4%

2 2%

19 4%

8 3%

2 3%

-

1 5%

13 3%

16 5%

21 4%

3 3%

4 4%

26 4%

1 1%

2 2%

-

9 4%

19 4%

26 3%

Maintain status quo/ consistancy/ continue to develop as currently

32 4%

2 5%

-

9 9%

21 4%

6 2%

2 3%

-

1 5%

28 6%

4 2%

30 5%

2 2%

1 1%

30 5%

-

3 4%

-

8 3%

25 4%

29 4%

Spread the new homes out and it should be OK

4 *

-

-

-

4 1%

1 *

1 1%

-

-

3 1%

1 *

4 1%

-

-

4 1%

-

-

-

1 *

3 1%

4 1%

This is about the right number of new homes/ not too many new homes

120 15%

7 17%

16 12%

16 17%

81 15%

37 15%

6 9%

1 15%

2 10%

67 13%

53 18%

80 14%

19 21%

21 16%

96 15%

14 20%

9 13%

1 100%

35 14%

85 15%

116 15%

-

1 1%

-

6 1%

4 2%

-

1 6%

6 1%

1 1%

5 1%

-

2 2%

5 1%

2 3%

-

-

4 2%

3 1%

8 1%

There'll be no significant increase/ reduction of jobs

7 1%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base

-


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 99

Q.13a. What are your main reasons for choosing Option ...? Base : All Respondents who selected an option at Q12

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

796

38

127

97

534

251

67

12

17

497

299

554

91

140

654

64

76

1

237

559

796

Weighted Total

799

40*

138

98*

522

243

65*

10*

15*

507

292

572

89*

128

659

69*

69*

1*

244

554

796

Effective Base

711

35

114

85

478

221

61

11

14

450

261

498

79

125

581

57

72

1

207

504

796

1 1%

-

-

1 *

3 1%

5 1%

-

-

-

3 1%

7 1%

8 1%

1 1%

-

-

-

3 1%

3 *

13 2%

19 2%

2 *

3 *

12 2%

15 2%

There'll be no significant increase/ reduction in population

4 1%

-

-

-

4 1%

1 *

1 1%

-

-

3 1%

1 *

3 1%

1 1%

1 *

3 1%

There are enough jobs here/ no unemployment problems

10 1%

-

2 2%

3 3%

4 1%

7 3%

2 3%

-

-

6 1%

3 1%

9 2%

-

* *

10 1%

We need more information/ to take stock before launching ahead

3 *

-

-

-

3 1%

3 1%

-

-

-

2 *

1 *

2 *

-

1 1%

18 2%

1 2%

2 2%

1 1%

14 3%

6 2%

2 2%

1 9%

1 5%

2 *

1 2%

-

-

2 *

-

-

-

-

2 *

1 *

-

5 3%

-

9 2%

5 2%

1 2%

-

-

8 2%

6 2%

Other Don't know No answer/ none/ no reason

13 2%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base

15 3%

3 1%

17 3% 1 * 10 2%

2 *

1 1%

-

-

2 1%

16 2% 2 *

1 1%

2 1%

12 2%

-

2 2%

-

5 2%

1 1%

-

-

1 *

-

2 2%

-

1 1%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 100

Q.13a. What are your main reasons for choosing Option ...? Base : All Respondents who selected an option at Q12

Satisfaction with See housing as a Planning for homes as Growth of economy as Support for building in local area priority priority priority area Support for building in district Development concerns Development plusses Change of opinion Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Yes (n)

No (o)

Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

796

737

37

118

678

233

563

353

443

393

253

485

153

152

637

159

698

98

345

96

796

Weighted Total

799

737

37*

116

683

219

580

351

447

392

259

488

148

156

640

158

702

96*

349

91*

796

Effective Base

711

661

31

106

605

211

501

316

395

352

225

431

139

135

567

143

620

91

305

87

796

Support/ positives

415 383 52%jlmnqs 52%

21

68

346

102

312

196

218

49

65

302

47%

54%

56%

49%

33%

42%

47%

29%

197 56%zs

410

51%

387 55%zq

32

59%

112 71%zn

28

56%

256 65%zj

Better local economy/ economic conditions

15

2%j

13 2%

1 2%

1 1%

14 2%

2 1%

13 2%

8 2%

7 2%

Brownfield development/ minimal impact on Greenfield sites

18 2%

16 2%

1 2%

5 4%

14 2%

5 2%

14 2%

8 2%

133

126 17%

6 15%

24 20%

110 16%

33 15%

100 17%

Good infrastructure/ facilities [schools/ transport/ roads/ hospitals]

4

4 1%

-

1 1%

4 1%

1 *

Growth/ potential/ steady/ sustainable growth [nsf]

40 5%

39 5%

1 2%

7 6%

33 5%

Homes/ houses [affordable housing] are needed

More jobs/ job growth/ employment opportunities

17%jlmnq

1%p

91

35%

299 61%zlm

35%

52%

13

1 *

13 3%

1 1%

1 1%

11 2%

4 2%

15 2%

-

9 3%

1 1%

15 2%

11 2%

10 3%

5 2%

11 2%

3 2%

5 3%

16 2%

3 2%

16 2%

2 2%

8 2%

1 1%

17 2%

52 15%

81 18%

96

25 10%

108

15 10%

10 6%

81 13%

52

127

6 6%

60 17%

9 9%

136 17%

3 1%

2 *

3 1%

1 *

2 1%

2 *

3

2%z

-

4 1%

-

2 *

2 *

1 1%

5 1%

15 7%

25 4%

21 6%

19 4%

23 6%

7 3%

27 6%

4 3%

9 6%

35 5%

22 6%

3 3%

40 5%

32%zs

13 15%

213 27%

6 2%

-

16 2%

3%zj

24%zj

22%zlm

5 3%

18%zq

38 5%

3%zp

2 2%

218

195 26%

16 42%

37 32%

181 26%

53 24%

165 28%

105 30%

113 25%

134

46 18%

21 14%

33 21%

163 25%

55

15

15 2%

1 2%

2 1%

14 2%

2 1%

13 2%

4 1%

11 2%

13

1 *

12 2%

-

4 2%

9 1%

6

4%n

15 2%

-

Other options won't work/ best option/ least impact

34 4%

32 4%

2 5%

5 4%

29 4%

8 4%

26 5%

17 5%

17 4%

23

7 3%

28

3 2%

3 2%

25 4%

9 6%

31 4%

3 3%

19 5%

1 1%

32 4%

Support for increase in population/ more people/ families/ students

66

63 9%

2 6%

12 10%

54 8%

15 7%

52 9%

36 10%

30 7%

42

12 5%

44 9%

8 5%

15 9%

44 7%

66

1 1%

22 6%

8 9%

67 8%

8

8 1%

-

286 259 36%cikopr 35%

15

29

Support/ Positive other

Opposition/ negatives

2%jn

8%jnq

1%n

2 1%

6 1% 257 38%zc

2 1% 85

6 1% 201

3 1% 121

5 1% 165

34%zj 3%zj

6%z

11%zj

3 1% 100

2 1% 134 52%zi

33%zlm

6%z

4 1% 139

4 1% 251 39%zo

22%

33%

51 53%zp

32%

43 47%zr

14 9%

44 7%

6 4%

39 6%

10 11%

15 4%

7 7%

51 6%

8 5%

41 6%

6 4%

32 5%

15

19 5%

7 7%

50 6%

25%

39%

35%

34%

37%

26%

2 5%

6 5%

43 6%

19 9%

30 5%

12 3%

38

14 4%

26

21 4%

14

Concerns about infrastructure/ facilities/ resources [schools/ transport/ roads/ hospitals]

47

43 6%

1 2%

5 5%

41 6%

15 7%

32 6%

25 7%

22 5%

19 5%

22

24 5%

14 9%

6%p

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

9%z

28%

2 1%

42%

10%k

4 2%

9%zq

34

7 1% 235

1 1%

112

68 44%zk

46 6%

10%zi

14%zn

15 16%

1 1%

49

8%zg

22

29%zq

76 51%zk

Building more houses won't create jobs/ growth/ improve the economy

6%gik

35%zn

203

3

More opportunity for the youth/ future generations

27%jlnqs

162

33%zn

15%zp

2 * 110

1 1%

8 1% 291

37%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 100

Q.13a. What are your main reasons for choosing Option ...? Base : All Respondents who selected an option at Q12

Satisfaction with See housing as a Planning for homes as Growth of economy as Support for building in local area priority priority priority area Support for building in district Development concerns Development plusses Change of opinion Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Yes (n)

No (o)

Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

796

737

37

118

678

233

563

353

443

393

253

485

153

152

637

159

698

98

345

96

796

Weighted Total

799

737

37*

116

683

219

580

351

447

392

259

488

148

156

640

158

702

96*

349

91*

796

Effective Base

711

661

31

106

605

211

501

316

395

352

225

431

139

135

567

143

620

91

305

87

796

Concerns about the type of people who may come into the area

6

1%p

6 1%

-

-

6 1%

2 1%

4 1%

3 1%

3 1%

1 *

4 2%

2 *

3

2%zk

1 1%

5 1%

1 1%

3 *

3

3%p

1 *

1 1%

7 1%

Concerns about the type of properties being built

2 *

2 *

-

1 1%

1 *

2

1%f

-

1 *

1 *

1 *

1 *

2 *

-

-

2 *

-

1 *

1 1%

2 1%

-

2 *

Empty homes/ fill empty council houses/ renovate existing properties first

15

14 2%

1 2%

2 1%

14 2%

7 3%

8 1%

3 1%

12 3%

4 1%

8 3%

8 2%

3 2%

4 3%

Greenfield development/ environmental impact/ spoiling the areas natural beauty

65

60 8%

1 2%

10 8%

55 8%

17 8%

48 8%

34 10%

31 7%

23 6%

27

29 6%

12 8%

Overcrowding/ densely populated/ too many students

61

58 8%

3 7%

3 3%

58

16 7%

46 8%

28 8%

34 8%

20 5%

34

26 5%

Overdevelopment/ already enough homes/ lack of space

86

11%ik

77 10%

8 21%

7 6%

79 12%

31 14%

55 10%

30 9%

56 13%

30 8%

40

15%zi

Rapid/ unsustainable/ expansion/ growth

12 2%

12 2%

-

2 2%

10 1%

2 1%

10 2%

7 2%

5 1%

6 1%

-

1 1%

2 *

* *

3 1%

1 2%

1 1%

11 2%

4 1%

7 2%

Don't agree with the figures quoted Opposition other

Neutral

2%gi

8%ik

8%cikop

3 *

2 *

12 1%

11 1%

201

183

22

57 9%

8 5%

58 8%

7 7%

23 7%

10 11%

65 8%

24

16%zkm

11 7%

57

5 3%

44 6%

17

18%zp

23 7%

11 12%

62 8%

40 8%

21

25

16%zk

74 12%

12 8%

73 10%

13 14%

30 9%

16

17%r

86 11%

3 1%

11 2%

-

1 1%

10 2%

2 1%

12 2%

-

9 3%

-

10 1%

1 *

2 1%

2 *

1 1%

-

-

2 1%

1 1%

4 1%

4 1%

5 2%

5 1%

2 2%

4 3%

2 2%

4 1%

1 2%

12 2%

11%i

13%zi

9%zo

3 * 11 2%

34

3 * 10 1%

88

72

40

36

22

93

27

24%

23%

28%

25%

27%

23%

26%

22%

25%

23%

27%

30%

24%

Need to get the balance right/ find the middle ground

29 4%

26 3%

-

6 5%

23 3%

7 3%

22 4%

10 3%

19 4%

10 3%

10 4%

17 4%

3 2%

7 5%

24 4%

4 3%

28 4%

1 1%

13 4%

3 4%

26 3%

Maintain status quo/ consistancy/ continue to develop as currently

32 4%

31 4%

-

3 2%

30 4%

8 4%

24 4%

15 4%

17 4%

11 3%

13 5%

18 4%

8 5%

6 4%

30 5%

2 2%

30 4%

3 3%

17 5%

7 7%

29 4%

6 1%

167

1 1%

27%

7 1%

121

14%k

14%zk

26%

There'll be no significant increase/ reduction of jobs

106

15 2%

24%

4 1%

95

-

25%

109 15%

148

7 2%

27%

4 *d

53

2 * 10 2%

3 3%

21%

120 15%

170

2 1%

12 2%

25%

Spread the new homes out and it should be OK

31

1 *

4 2%

25%

This is about the right number of new homes/ not too many new homes

8

9%c

12 2%

179

190

-

2

2 *

1 1%

2 *

2 *

2 1%

-

3

1 *

1 1%

2 1%

4 1%

-

3 *

1 1%

1 *

1 1%

4 1%

6 16%

20 18%

100 15%

30 14%

89 15%

63 18%

57 13%

63 16%

37 14%

82 17%

20 13%

16 10%

94 15%

26 16%

108 15%

12 12%

60 17%

13 15%

116 15%

2

-

7 1%

2 1%

6 1%

2 1%

6 1%

4 1%

3 1%

3 1%

2 1%

2 1%

6 1%

1 1%

6 1%

1 1%

2 1%

1 1%

8 1%

5%za

2%zd

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

1%i


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 100

Q.13a. What are your main reasons for choosing Option ...? Base : All Respondents who selected an option at Q12

Satisfaction with See housing as a local area priority Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

Yes (c)

No (d)

Planning for homes as Growth of economy as Support for building in priority priority area Support for building in district Development concerns Development plusses Change of opinion Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Yes (n)

No (o)

Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

796

737

37

118

678

233

563

353

443

393

253

485

153

152

637

159

698

98

345

96

796

Weighted Total

799

737

37*

116

683

219

580

351

447

392

259

488

148

156

640

158

702

96*

349

91*

796

Effective Base

711

661

31

106

605

211

501

316

395

352

225

431

139

135

567

143

620

91

305

87

796

There'll be no significant increase/ reduction in population

4

4 1%

-

-

4 1%

1 *

3 1%

-

4 1%

2 *

2 1%

1 *

2 1%

2 1%

4 1%

-

4 1%

-

1 *

2

2%r

5 1%

There are enough jobs here/ no unemployment problems

10

10 1%

-

1 1%

8 1%

3 1%

7 1%

2 1%

8 2%

2 *

6 2%

3 1%

4

3%zk

2 1%

9 1%

1 1%

6 1%

3

3%p

2 1%

1 1%

8 1%

We need more information/ to take stock before launching ahead

3 *

3 *

-

1 1%

2 *

2 1%

1 *

1 *

2 *

-

2 1%

1 *

1 1%

1 *

2 *

1 *

2 *

1 1%

1 *

-

3 *

18

18 2%

-

2 2%

16 2%

4 2%

14 2%

14

4 1%

8 2%

7 3%

7 1%

7

5 3%

2 2%

4 1%

6

19 2%

-

2

1%d

1 *

2 1%

1 *

1 *

2 *

1 *

-

1 *

-

2 1%

1 2%

2 2%

11 2%

3 1%

5 2%

4 1%

1 1%

7

Other Don't know No answer/ none/ no reason

1%k

1%ikp

2%hk

2 *d 13

2%kp

2 * 13 2%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

1 *

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

13 2%

4%zh

4 1%

10 2%

5%k

5%zkl

16 2%

2 2%

16 2%

1 *

2 1%

2 *

-

-

-

3 *

* *

8 1%

5

4 1%

-

15 2%

13 2%

6%zp

6%zr


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 101

Q.13a. What are your main reasons for choosing Option ...? Base : All Respondents who selected an option at Q12

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

C (j)

289

Key factors for option choice D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

796

226

364

90

551

236

305

187

145

287

75

217

272

145

154

796

Weighted Total

799

234

354

98*

546

225

318

195

145

293

284

77*

220

278

143

149

796

Effective Base

711

199

327

80

489

216

273

162

130

257

258

67

193

240

128

143

796

Support/ positives

415

111

208

52

290

153

162

66

29

93

225

67

80

198

63

72

410

52%

48%

59%

54%

53%

68%

51%

34%

20%

32%

79%

88%

36%

71%

44%

49%

52%

Better local economy/ economic conditions

15 2%

2 1%

10 3%

2 2%

12 2%

7 3%

7 2%

1 *

1 1%

-

12 4%

2 2%

4 2%

9 3%

1 1%

1 1%

15 2%

Brownfield development/ minimal impact on Greenfield sites

18 2%

5 2%

10 3%

3 3%

11 2%

4 2%

7 2%

4 2%

7 5%

6 2%

5 2%

1 1%

10 5%

2 1%

5 3%

2 1%

17 2%

Homes/ houses [affordable housing] are needed

133 17%

34 15%

76 21%

20 20%

98 18%

71 32%

44 14%

14 7%

16 11%

28 10%

56 20%

33 43%

22 10%

42 15%

28 20%

40 27%

136 17%

Good infrastructure/ facilities [schools/ transport/ roads/ hospitals]

4 1%

3 1%

2 *

-

2 *

2 1%

-

3 1%

1 1%

2 1%

2 1%

-

2 1%

1 *

-

2 1%

5 1%

Growth/ potential/ steady/ sustainable growth [nsf]

40 5%

9 4%

17 5%

3 3%

27 5%

11 5%

22 7%

3 2%

1 1%

11 4%

24 8%

4 5%

8 4%

15 5%

8 5%

9 6%

40 5%

More jobs/ job growth/ employment opportunities

218 27%

60 26%

113 32%

30 30%

154 28%

77 34%

88 28%

37 19%

5 3%

29 10%

152 53%

32 42%

28 13%

149 53%

23 16%

17 11%

213 27%

More opportunity for the youth/ future generations

15 2%

4 2%

10 3%

1 1%

12 2%

9 4%

5 2%

-

1 1%

1 *

9 3%

5 6%

4 2%

2 1%

2 1%

7 5%

16 2%

Other options won't work/ best option/ least impact

34 4%

8 3%

19 5%

4 4%

22 4%

13 6%

11 3%

7 4%

-

14 5%

16 6%

4 5%

3 1%

10 4%

7 5%

13 9%

32 4%

Support for increase in population/ more people/ families/ students

66 8%

16 7%

32 9%

8 8%

43 8%

17 8%

37 12%

7 3%

3 2%

19 6%

36 13%

9 11%

10 4%

27 10%

20 14%

10 7%

67 8%

2 1%

4 5%

Support/ Positive other

Opposition/ negatives

8 1% 286

1 * 83

4 1% 113

1 1% 36

5 1% 185

3 1% 52

2 1% 116

-

-

94

99

2 1% 134

46

7

1 1% 109

5 2%

1 1%

1 1%

49

62

60

8 1% 291

36%

35%

32%

37%

34%

23%

37%

48%

68%

46%

16%

9%

49%

18%

44%

40%

37%

Building more houses won't create jobs/ growth/ improve the economy

49 6%

13 5%

24 7%

3 4%

36 7%

7 3%

22 7%

17 9%

17 11%

31 11%

2 1%

-

18 8%

11 4%

9 7%

10 7%

51 6%

Concerns about infrastructure/ facilities/ resources [schools/ transport/ roads/ hospitals]

47 6%

7 3%

24 7%

7 7%

32 6%

10 4%

16 5%

17 9%

16 11%

19 6%

9 3%

3 4%

14 6%

7 3%

12 8%

14 9%

50 6%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 101

Q.13a. What are your main reasons for choosing Option ...? Base : All Respondents who selected an option at Q12

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

Key factors for option choice

C (j)

289

D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

796

226

364

90

551

236

305

187

145

287

75

217

272

145

154

796

Weighted Total

799

234

354

98*

546

225

318

195

145

293

284

77*

220

278

143

149

796

Effective Base

711

199

327

80

489

216

273

162

130

257

258

67

193

240

128

143

796

Concerns about the type of people who may come into the area

6 1%

3 1%

3 1%

-

3 1%

1 *

2 1%

3 1%

3 2%

1 *

2 1%

-

3 2%

1 *

1 1%

1 1%

7 1%

Concerns about the type of properties being built

2 *

-

-

1 1%

1 *

1 *

-

1 *

1 1%

1 *

-

-

-

-

-

2 1%

2 *

Empty homes/ fill empty council houses/ renovate existing properties first

15 2%

6 3%

4 1%

2 2%

11 2%

2 1%

7 2%

6 3%

7 4%

6 2%

2 1%

1 1%

4 2%

3 1%

3 2%

3 2%

15 2%

Greenfield development/ environmental impact/ spoiling the areas natural beauty

65 8%

15 6%

22 6%

6 7%

37 7%

15 7%

32 10%

14 7%

18 13%

29 10%

15 5%

2 2%

38 17%

8 3%

7 5%

9 6%

65 8%

Overcrowding/ densely populated/ too many students

61 8%

18 8%

25 7%

12 12%

35 6%

4 2%

21 7%

32 17%

29 20%

27 9%

4 1%

1 2%

25 11%

4 2%

18 13%

14 10%

62 8%

Overdevelopment/ already enough homes/ lack of space

86 11%

26 11%

30 8%

8 8%

60 11%

17 7%

27 9%

34 17%

33 23%

43 15%

11 4%

-

25 11%

16 6%

23 16%

18 12%

86 11%

Rapid/ unsustainable/ expansion/ growth

12 2%

7 3%

4 1%

2 3%

7 1%

-

9 3%

1 *

-

9 3%

3 1%

-

5 2%

1 *

4 3%

1 1%

10 1%

-

3 1%

-

3 1%

-

2 1%

1 *

1 1%

2 1%

-

-

2 1%

-

1 1%

* *

3 1%

3 1%

1 1%

7 1%

3 1%

3 1%

5 2%

6 4%

2 1%

3 1%

-

2 1%

4 1%

1 1%

4 2%

Don't agree with the figures quoted Opposition other

Neutral

3 * 12 1% 201

135

106

4 1% 12 2%

68

81

23

42

85

57

24

67

4

65

58

38

37

25%

29%

23%

24%

25%

19%

27%

29%

17%

36%

24%

5%

30%

21%

27%

25%

24%

Need to get the balance right/ find the middle ground

29 4%

8 3%

12 3%

4 4%

16 3%

6 3%

12 4%

6 3%

-

18 6%

11 4%

-

7 3%

10 4%

8 5%

3 2%

26 3%

Maintain status quo/ consistancy/ continue to develop as currently

32 4%

8 3%

13 4%

1 1%

25 5%

3 2%

15 5%

11 5%

4 3%

25 8%

3 1%

12 6%

10 4%

6 4%

3 2%

29 4%

1 2%

Spread the new homes out and it should be OK

4 *

-

1 *

-

3 1%

-

2 1%

1 1%

-

4 1%

-

1 1%

-

2 2%

-

This is about the right number of new homes/ not too many new homes

120 15%

47 20%

50 14%

14 14%

87 16%

33 15%

50 16%

31 16%

13 9%

50 17%

55 19%

2 2%

38 17%

40 14%

14 10%

27 18%

116 15%

7 1%

5 2%

-

1 1%

2 *

1 *

4 1%

3 1%

3 2%

4 1%

-

1 1%

3 1%

-

4 2%

1 1%

8 1%

There'll be no significant increase/ reduction of jobs

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base

-

190

4 1%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 101

Q.13a. What are your main reasons for choosing Option ...? Base : All Respondents who selected an option at Q12

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

Key factors for option choice

C (j)

D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

796

226

364

90

551

236

305

187

145

289

287

75

217

272

145

154

796

Weighted Total

799

234

354

98*

546

225

318

195

145

293

284

77*

220

278

143

149

796

Effective Base

711

199

327

80

489

216

273

162

130

257

258

67

193

240

128

143

796

There'll be no significant increase/ reduction in population

4 1%

1 1%

1 *

1 1%

2 *

1 *

1 *

2 1%

1 1%

2 1%

-

1 1%

1 *

-

3 2%

-

5 1%

There are enough jobs here/ no unemployment problems

10 1%

2 1%

4 1%

5 5%

4 1%

-

3 1%

5 3%

4 3%

6 2%

-

-

3 2%

-

3 2%

3 2%

8 1%

We need more information/ to take stock before launching ahead

3 *

-

3 1%

-

1 *

-

1 *

1 1%

1 1%

1 *

1 *

-

2 1%

-

-

1 1%

3 *

6 3%

7 2%

3 1%

6 4%

7 2%

4 1%

2 2%

2 1%

4 1%

7 5%

5 3%

19 2%

Other Don't know No answer/ none/ no reason

18 2% 2 * 13 2%

3 1%

10 3%

1 1%

13 2%

1 *

-

1 1%

1 *

1 *

-

1 *

2 1%

1 *

-

-

-

2 1%

-

1 1%

3 *

5 2%

6 2%

4 4%

5 1%

4 2%

6 2%

2 1%

3 2%

5 2%

4 2%

1 1%

5 2%

4 1%

2 1%

2 2%

15 2%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 102

Q.13a. What are your main reasons for choosing Option ...? Base : All Respondents who selected an option at Q12

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

J (j)

K (k)

L (l)

M (m)

Yes (n) 86

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Unwtd Total

Unweighted Total

796

82

20

196

24

89

64

126

15

75

72

6

4

710

90

82

146

106

84

285

796

Weighted Total

799

92*

21**

176

26**

84*

61*

132

16**

95*

67*

5**

4**

16**

109*

690

112*

76*

153

118*

77*

260

796

Effective Base

711

70

19

181

20

82

58

113

13

72

63

6

4

18

80

635

85

72

133

90

75

263

796

Support/ positives

415 52%cou

38

13

72

14

42

26

12

10

114

410

43%

43%

50%

65%

47 62%su

37

50%

75 67%zstu

51

52%

76 70%zo

339

41%

43 65%zacf

2

63%

63 66%zacef

2

41%

76 58%ac

43%

48%

44%

52%

74%

20

No (o)

Canterbury District Personas

49%

89 58%su

Better local economy/ economic conditions

15 2%

3 3%

1 5%

2 1%

2 8%

2 3%

-

2 1%

1 5%

2 2%

-

-

-

-

2 2%

13 2%

3 2%

-

3 2%

5 4%

-

5 2%

15 2%

Brownfield development/ minimal impact on Greenfield sites

18 2%

4 4%

1 4%

3 2%

-

1 1%

2 3%

5 4%

1 5%

2 2%

-

-

-

-

1 1%

17 2%

3 3%

-

6 4%

4 3%

2 2%

4 1%

17 2%

10 11%

3 16%

23 13%

-

13 16%

10 17%

24 18%

2 13%

21 22%

20

-

2 50%

5 28%

18 16%

115 17%

23

36 14%

136 17%

2 2%

-

-

-

1 1%

-

1 1%

-

-

1 1%

-

-

-

-

4 1%

-

1 1%

40

4 4%

1 5%

9 5%

2 9%

3 3%

3 4%

6 5%

2 10%

10%j

9

1 1%

-

-

1 4%

10 9%

30 4%

11

1 1%

218

177 26%

41

Homes/ houses [affordable housing] are needed Good infrastructure/ facilities [schools/ transport/ roads/ hospitals] Growth/ potential/ steady/ sustainable growth [nsf] More jobs/ job growth/ employment opportunities

133

17%s

4 1%

5%o

29%zsu

10 8%

15

1 1%

2 1%

-

7 5%

6 5%

35 23% 5 3%

18%s

19%s

1 *

5 1%

3 4%

12 4%

40 5%

31 26%

19 25%

64 24%

213 27%

-

3 3%

6 2%

16 2%

4 18%

37 21%

10 38%

27 32%

11 19%

31 24%

8 50%

35%cf

2 43%

2 50%

8 48%

-

-

4 2%

-

2 2%

3 4%

5 4%

-

1 1%

1 1%

-

-

-

2 2%

13 2%

1 1%

1 1%

Other options won't work/ best option/ least impact

34

1 1%

2 9%

7 4%

-

5 6%

2 3%

8 6%

-

6 6%

2 4%

-

1 27%

-

7 7%

27 4%

6 5%

3 4%

10

1 *

2 3%

13 5%

32 4%

Support for increase in population/ more people/ families/ students

66

6 6%

5 21%

8 5%

2 7%

5 6%

5 8%

8

-

-

2 11%

9 8%

58 8%

12 11%

8 11%

19

8 6%

7 9%

13 5%

67 8%

Support/ Positive other

Opposition/ negatives Building more houses won't create jobs/ growth/ improve the economy

8%cu

8 1% 286

1 1% 39

1 3%

14

11%c

1 4%

-

1 *

-

-

4

-

5

71

11

29

23

44

4

3%z

11

12%c

1 1%

12%c

-

-

-

-

30

22

-

2

5

38%zo

1 1% 33

6 1% 253

37%zru

1 1%

28

27

21 23%

4%s

41

10%zq

22

15 2%

35%cf

23

20%s

More opportunity for the youth/ future generations

27%co

33

30%zac

36%ru

-

33

24

36%

42%

22%

40%

41%

34%

38%

34%

22%

31%

33%

-

50%

34%

30%

37%

30%

32%

49 6%

4 4%

2 11%

10 6%

2 9%

6 8%

4 6%

12 9%

-

2 2%

3 5%

-

1 23%

2 12%

3 3%

46 7%

2 2%

4 5%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

6%s

12%u

-

1 *

49

4 3%

50

29

100

32%

42%

37%

38%

37%

6 5%

6 7%

17 6%

51 6%

14

9%p

2 1%

8 1% 291


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 102

Q.13a. What are your main reasons for choosing Option ...? Base : All Respondents who selected an option at Q12

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

J (j)

6

M (m) 4

Yes (n)

796

82

20

196

24

89

64

126

15

Weighted Total

799

92*

21**

176

26**

84*

61*

132

16**

95*

67*

5**

4**

16**

Effective Base

711

70

19

181

20

82

58

113

13

72

63

6

4

18

5 5%

-

16

47 6%

72

L (l)

Unweighted Total

Concerns about infrastructure/ facilities/ resources [schools/ transport/ roads/ hospitals]

75

K (k)

20

No (o)

86

Canterbury District Personas

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Unwtd Total

710

90

82

146

106

84

285

796

109*

690

112*

76*

153

118*

77*

260

796

80

635

85

72

133

90

75

263

796

9%z

1 3%

6 8%

3 5%

8 6%

-

2 2%

5 8%

-

-

1 3%

4 3%

43 6%

2 2%

5 7%

8 5%

6 5%

3 4%

22

9%zp

50 6%

Concerns about the type of people who may come into the area

6 1%

-

-

2 1%

1 3%

2 2%

1 1%

1 1%

-

-

-

-

-

-

-

6 1%

-

-

1 1%

1 1%

1 1%

3 1%

7 1%

Concerns about the type of properties being built

2 *

-

-

1 1%

-

1 1%

-

-

-

-

-

-

-

-

-

2 *

-

-

-

-

-

2 1%

2 *

Empty homes/ fill empty council houses/ renovate existing properties first

15 2%

4 5%

-

2 1%

1 3%

-

1 1%

4 3%

-

2 2%

1 1%

-

-

-

2 2%

13 2%

2 2%

1 1%

4 3%

5

1 1%

2 1%

15 2%

Greenfield development/ environmental impact/ spoiling the areas natural beauty

65

4 3%

2 13%

3 5%

-

-

1 7%

10 9%

54 8%

3 4%

5 3%

11 9%

6 8%

23

65 8%

Overcrowding/ densely populated/ too many students

61

12

13

6

23

62 8%

Overdevelopment/ already enough homes/ lack of space

86 11%

Rapid/ unsustainable/ expansion/ growth

12

2%ou

2 2%

3 *

2 2%

12 1%

Don't agree with the figures quoted Opposition other

Neutral Need to get the balance right/ find the middle ground

1 5%

20

-

3 3%

5 8%

8 8%

-

20

11%i

5 19%

4 5%

5

14 16%

-

20 12%

3 10%

10 12%

1 6%

1 *

-

-

-

-

1 1%

-

3 2%

201 25%gr

29 32%g

8

40%

44 25%g

29 4%

6 6%

4 3%

8%gr

8%ip

11

12%g

1 5%

11%eg

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

14

15%zeg

16

15%zqr

4%u

9%r

12

9%i

-

1 1%

5 8%

-

1 27%

1 7%

11 10%

51 7%

1 1%

6

9 15%

12 9%

-

7 7%

7 11%

-

-

2 13%

7 6%

80 12%

7 6%

7 10%

12 8%

17 14%

11 15%

30 12%

86 11%

-

-

3 2%

-

4 4%

1 2%

-

-

-

4 4%

8 1%

4

3%u

1 2%

4

3%u

2 2%

-

1 *

10 1%

-

-

1 1%

-

-

-

-

-

-

-

3 *

-

-

1 1%

2 2%

-

-

-

3 3%

1 2%

-

1 1%

1 1%

-

-

-

1 1%

3 2%

1 1%

-

1 1%

1 1%

6 2%

8

27 32%g

20 32%g

20

13

2

1

1

25

28

16

28

30%

15%

46%

21%

19%

43%

27%

4%

23%

25%

25%

21%

18%

-

6 7%

1 1%

3 2%

1 8%

4 4%

1 1%

-

-

1 4%

4 3%

25 4%

5 5%

1 1%

4 3%

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

9%i

19

2 10% 7

10 2% 176

8%p

8%p

11%p

37 31%r

6 5%

8%p

20

27% 2 2%

9%p

70 27%r

10 4%

4 1% 12 2% 190

24% 26 3%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 102

Q.13a. What are your main reasons for choosing Option ...? Base : All Respondents who selected an option at Q12

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

H (h)

82

20

196

24

89

92*

21**

176

26**

84*

61*

132

16**

95*

67*

5**

4**

16**

70

19

181

20

82

58

113

13

72

63

6

4

18

32

8

-

13

-

4

4

-

-

-

-

-

5%g

7%g

4

Yes (n)

711

1 2%

6

M (m)

799

2 2%

72

L (l)

796

7%zg

75

K (k)

Effective Base

8%g

15

J (j)

Weighted Total

4%gr

126

I (i)

Unweighted Total

Maintain status quo/ consistancy/ continue to develop as currently

64

High HMO density

20

No (o)

86

Canterbury District Personas

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Unwtd Total

710

90

82

146

106

84

285

796

109*

690

112*

76*

153

118*

77*

260

796

80

635

85

72

133

90

75

263

796

-

8

4

17

2 2%

Spread the new homes out and it should be OK

4 *

1 2%

-

1 *

-

-

-

1 1%

-

-

-

-

-

-

-

This is about the right number of new homes/ not too many new homes

120 15%

13 14%

5 23%

21 12%

5 18%

15 18%

12 20%

15 11%

6 37%

14 15%

11 17%

1 27%

1 27%

-

17 15%

30 4% 4 1% 103 15%

2 2%

1 2%

6%r

5%r

7%zr

29 4%

-

-

1 1%

1 1%

-

1 *

20 18%

14 18%

20 13%

18 15%

12 16%

36 14%

116 15%

4 1%

There'll be no significant increase/ reduction of jobs

7 1%

3

3%c

-

-

1 3%

2

2%c

1 1%

1 1%

-

-

-

-

-

-

-

7 1%

-

-

1 1%

4 3%

1 1%

2 1%

8 1%

There'll be no significant increase/ reduction in population

4 1%

2 2%

-

2 1%

-

-

-

-

-

-

-

-

-

1 4%

-

4 1%

-

-

-

2 1%

1 1%

2 1%

5 1%

There are enough jobs here/ no unemployment problems

10 1%

1 1%

-

2 1%

2 9%

1 1%

2 3%

-

-

-

-

1 16%

-

-

2 2%

7 1%

-

1 1%

-

4 3%

2 2%

3 1%

8 1%

We need more information/ to take stock before launching ahead

3 *

-

2 11%

-

-

-

1 1%

-

-

-

-

-

-

-

-

3 *

-

-

2

-

1 1%

-

3 *

18 2%

6

6%zi

-

7 4%

-

2 2%

1 1%

2 2%

-

-

1 2%

-

-

-

1 1%

17 2%

-

1 2%

2 1%

6

1 1%

8 3%

2 *

-

-

1 1%

-

-

-

2 1%

-

-

-

-

-

-

1 1%

2 *

-

-

2 1%

-

-

1 *

13 2%

-

-

3 1%

-

1 1%

2 4%

5 4%

-

1 1%

-

1 14%

-

1 4%

1 1%

12 2%

1 1%

1 1%

5 3%

-

3

3 1%

Other Don't know No answer/ none/ no reason

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

2%z

5%p

4%s

19 2% 3 * 15 2%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 103

Q.13b. And what, if any, are the main concerns you would have about Option ... (Q12)? Base : All Respondents who selected an option at Q12

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unweighted Total

796

398

398

132

83

257

124

200

215

194

203

184

359

106

251

74

769

25

Weighted Total

799

381

417

180

109*

225

105

179

271

171

200

157

344

118*

225

100*

770

26**

Effective Base

711

360

353

122

74

240

118

194

199

179

181

171

317

93

244

70

686

23

Affordability/ house prices

18 2%

5 1%

110

686

796

94

704

796

102

612

796

13 3%

-

3 2%

7

4

4%c

4 2%

3 1%

5 3%

8 4%

4 2%

7 2%

5 4%

6 3%

-

18 2%

-

2 3%

3%c

Unwtd Total

No (s)

16 2%

21 3%

Disruption/ time to complete construction

2 *

1 *

1 *

-

1 1%

-

1 1%

-

-

1 *

-

1 1%

-

1 1%

1 *

-

2 *

-

-

2 *

2 *

Fill empty homes first/ develop Brownfield sites

2 *

1 *

1 *

-

-

1 *

-

1 *

-

1 1%

1 *

-

1 *

-

1 *

-

2 *

-

1 1%

1 *

2 *

Greenfield development/ environmental impact

164

79 21%

85 20%

49

24 22%

39 17%

18 17%

33 19%

77

22 13%

40 20%

26 16%

67 19%

21 18%

38 17%

158 20%

6 25%

17 18%

148 21%

153 19%

Infrastucture/ roads/ schools/ resources/ amenities/ services etc

123

69 18%

54 13%

10 5%

37

25

43

30 11%

44

25 12%

25 16%

52

12 10%

55

2 2%

120 16%

3 11%

19 20%

104 15%

136 17%

It needs to be regulated/ controlled/ managed

6

5 1%

1 *

1 1%

-

1 *

-

4

4 1%

1 *

2 1%

-

1 *

-

4

1 1%

5 1%

1 5%

-

6 1%

6 1%

Jobs/ employment/ economic conditions

117 15%

60 16%

57 14%

28 16%

18 16%

31 14%

10 10%

29 16%

35 13%

26 15%

34 17%

22 14%

49 14%

24 20%

32 14%

12 12%

114 15%

3 13%

15 16%

103 15%

115 14%

12 2%

7 2%

5 1%

-

2 2%

4 2%

4

3 1%

2 1%

4 2%

3 2%

3 2%

5 1%

2 2%

5 2%

-

12 2%

-

2 2%

10 1%

13 2%

15%i

63 16%

58 14%

34 19%

18 17%

33 14%

12 12%

23 13%

34 12%

16 9%

47

24 16%

44 13%

25

28 13%

19 19%

118 15%

3 12%

9 10%

111 16%

117 15%

4 1%

3 1%

1 *

-

2 2%

1 *

1 1%

1 *

-

3 2%

-

1 1%

3 1%

-

1 *

-

4 1%

-

1 1%

3 *

5 1%

Overcrowding/ traffic congestion/ growth in population

76 10%

32 8%

44 11%

21 12%

14 13%

17 8%

10 9%

14 8%

29 11%

18 10%

13 6%

17 11%

35 10%

12 10%

20 9%

10 10%

73 10%

3 12%

5 6%

71 10%

74 9%

Overdevelopment/ too many houses/ not enough space

55 7%

24 6%

31 7%

16 9%

3 3%

15 6%

9 8%

12 7%

24 9%

8 5%

13 6%

9 6%

17 5%

5 4%

20 9%

13

50 7%

2 8%

7 7%

48 7%

53 7%

1 *

-

1 *

-

-

-

-

-

-

-

1 1%

1 *

1 *

-

-

1 *

1 *

31

12 3%

19 4%

2 1%

1 1%

5 5%

7 4%

12 4%

8 5%

9 4%

2 1%

15 4%

31 4%

-

5 5%

26 4%

34 4%

4 *

1 *

3 1%

-

-

2

2%z

1 1%

1 *

1 1%

1 *

1 1%

1 *

4 1%

-

1 1%

3 *

4 1%

Type/ quality/ desirability/ of homes being built

42 5%

15 4%

27 6%

7 4%

5 5%

17

8 8%

5 3%

13 5%

8 5%

13 7%

6 4%

Where the homes are being built [nsf]

38 5%

19 5%

19 5%

6 3%

6 6%

11 5%

3 3%

12 7%

9 3%

5 3%

14 7%

10 6%

Might not be enough/ too few homes being built No concerns/ none Not sure the figures quoted are right/ concept is flawed

Population might not rise/ might fall if people leave area Students/ type of people coming to the area Sustainability

21%i 15%cdho

1%p

121

4%k

27%ze

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

8 8%

17%c

1 * 15

7%zcd

1 * 7%g

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

24%zcd

4%zc

24%zcd

2%z

28%zik

25%zhjk

23%zhi

15%o

22%ln

-

24%zlmo

2%z

33

33%zlmn

13%zlm

-

-

5 4%

9 4%

1 1%

-

3 1%

-

24 7%

4 4%

8 4%

3 3%

42 5%

-

6 7%

35 5%

42 5%

20 6%

4 3%

13 6%

2 2%

38 5%

-

4 4%

34 5%

39 5%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 103

Q.13b. And what, if any, are the main concerns you would have about Option ... (Q12)? Base : All Respondents who selected an option at Q12

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unweighted Total

796

398

398

132

83

257

124

200

215

194

203

184

359

106

251

74

769

25

Weighted Total

799

381

417

180

109*

225

105

179

271

171

200

157

344

118*

225

100*

770

26**

Effective Base

711

360

353

122

74

240

118

194

199

179

181

171

317

93

244

70

686

23

3 1%

1 *

-

1 1%

1 *

-

2 1%

3 1%

1 1%

1 *

-

2 1%

-

2 1%

-

3 *

8 2%

5 1%

2 1%

2 2%

2 1%

3 3%

4 2%

6 2%

4 2%

1 *

3 2%

6 2%

2 2%

3 1%

2 2%

12 2%

Younger people/ children/ future generations Other

4 *ps 14 2%

Don't know

6

1 *

5 1%

-

1 1%

No answer

91

39 10%

52 12%

22 12%

14 13%

1%a

11%gjn

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

2 1% 30

13%g

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

1 1%

2 1%

1 *

-

2 1%

4

4 1%

-

2 1%

-

6 1%

12 11%

13 7%

37

19 11%

14 7%

21

45 13%

16 14%

18 8%

10 10%

88 11%

14%j

2%zhi

14%j

Unwtd Total

No (s)

110

686

796

94

704

796

102

612

796

1 6%

2

2 *

4 1%

1 5%

2 2%

12 2%

14 2%

-

2 2%

5 1%

8 1%

9 10%

81 12%

88 11%

2 9%

2%zs


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 104

Q.13b. And what, if any, are the main concerns you would have about Option ... (Q12)? Base : All Respondents who selected an option at Q12

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

796

38

127

97

534

251

67

12

17

497

299

554

91

140

654

64

76

1

237

559

796

Weighted Total

799

40*

138

98*

522

243

65*

10*

15*

507

292

572

89*

128

659

69*

69*

1*

244

554

796

Effective Base

711

35

114

85

478

221

61

11

14

450

261

498

79

125

581

57

72

1

207

504

796

Affordability/ house prices Disruption/ time to complete construction

18 2% 2 *

2 5%

1 *

1 1%

-

-

-

15 3% 2 *

4 2%

3 4%

-

1 5%

-

-

-

-

-

11 2%

7 2%

14 2%

-

2 1%

1 *

3 3%

2 1%

16 2%

-

1 1%

2 *

1 1%

1 1%

-

9 4%

-

-

-

1 *

10 2%

21 3%

1 *

2 *

Fill empty homes first/ develop Brownfield sites

2 *

-

-

-

2 *

1 *

-

-

1 *

1 *

2 *

-

-

1 *

-

1 1%

-

1 *

1 *

2 *

Greenfield development/ environmental impact

164 21%

8 21%

39 28%

25 26%

92 18%

50 21%

13 20%

1 8%

2 13%

112 22%

52 18%

114 20%

13 14%

36 28%

133 20%

22 31%

10 14%

-

35 14%

129 23%

153 19%

Infrastucture/ roads/ schools/ resources/ amenities/ services etc

123 15%

2 6%

12 9%

17 18%

91 17%

35 14%

12 18%

-

3 16%

88 17%

35 12%

105 18%

8 9%

9 7%

107 16%

2 3%

14 20%

1 100%

34 14%

89 16%

136 17%

-

2 2%

-

4 1%

-

-

-

-

5 1%

1 *

5 1%

-

1 1%

5 1%

-

1 1%

-

-

6 1%

6 1%

14 10%

11 11%

84 16%

35 14%

10 15%

3 31%

2 10%

71 14%

46 16%

82 14%

18 20%

15 12%

100 15%

7 11%

10 15%

-

39 16%

78 14%

115 14%

It needs to be regulated/ controlled/ managed

6 1%

Jobs/ employment/ economic conditions

117 15%

8 20%

12 2%

2 5%

2 1%

1 1%

7 1%

1 *

3 4%

-

-

9 2%

3 1%

10 2%

1 1%

1 1%

10 2%

-

2 2%

-

4 2%

8 1%

13 2%

121 15%

8 19%

17 13%

21 21%

75 14%

32 13%

8 12%

2 16%

3 22%

76 15%

44 15%

82 14%

17 19%

19 15%

100 15%

12 18%

8 12%

-

46 19%

75 14%

117 15%

4 1%

-

-

-

4 1%

2 1%

-

1 8%

-

2 *

2 1%

2 *

1 1%

1 1%

4 1%

-

-

-

1 *

3 1%

5 1%

Overcrowding/ traffic congestion/ growth in population

76 10%

7 17%

16 12%

6 6%

47 9%

27 11%

3 4%

3 27%

1 9%

46 9%

31 10%

50 9%

10 11%

14 11%

62 9%

6 8%

8 12%

-

25 10%

51 9%

74 9%

Overdevelopment/ too many houses/ not enough space

55 7%

1 3%

11 8%

7 7%

36 7%

11 5%

6 10%

-

-

36 7%

19 7%

38 7%

4 5%

11 9%

47 7%

4 6%

4 6%

-

13 5%

41 7%

53 7%

-

-

1 *

-

-

-

1 *

-

1 *

4 5%

4 3%

2 3%

2 3%

-

9 4%

21 4%

34 4%

-

-

-

-

4 1%

4 1%

1 2%

6 8%

-

16 7%

26 5%

42 5%

Might not be enough/ too few homes being built No concerns/ none Not sure the figures quoted are right/ concept is flawed

Population might not rise/ might fall if people leave area Students/ type of people coming to the area Sustainability Type/ quality/ desirability/ of homes being built

1 *

-

-

1 1%

-

-

1 1%

-

-

1 *

-

1 *

31 4%

-

4 3%

2 2%

25 5%

10 4%

5 7%

1 8%

-

17 3%

13 4%

22 4%

4 *

1 3%

-

1 1%

2 *

1 *

42 5%

3 7%

5 4%

6 6%

27 5%

19 8%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base

-

-

-

4 1%

4 7%

-

-

34 7%

8 3%

4 1% 33 6%

-

-

3 3%

6 5%

26 4% 4 1% 35 5%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 104

Q.13b. And what, if any, are the main concerns you would have about Option ... (Q12)? Base : All Respondents who selected an option at Q12

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

796

38

127

97

534

251

67

12

17

497

299

554

91

140

654

64

76

1

237

559

796

Weighted Total

799

40*

138

98*

522

243

65*

10*

15*

507

292

572

89*

128

659

69*

69*

1*

244

554

796

Effective Base

711

35

114

85

478

221

61

11

14

450

261

498

79

125

581

57

72

1

207

504

796

5 7%

-

-

30 6%

-

-

4 1%

-

Where the homes are being built [nsf] Younger people/ children/ future generations Other

38 5% 4 * 14 2%

1 3%

5 4%

6 6%

26 5%

16 6%

-

1 *

-

3 1%

2 1%

-

9 3%

31 5%

3 3%

4 3%

2 *

1 2%

1 *

30 4%

4 6%

5 7%

-

11 4%

28 5%

39 5%

2 *

1 2%

1 1%

-

2 1%

2 *

4 1%

-

4 3%

2 2%

8 2%

4 2%

1 1%

-

-

9 2%

4 1%

10 2%

1 1%

2 2%

12 2%

1 1%

1 1%

-

5 2%

9 2%

14 2%

Don't know

6 1%

1 2%

1 1%

-

5 1%

3 1%

-

1 8%

-

5 1%

1 *

4 1%

1 1%

1 1%

4 1%

1 2%

1 1%

-

-

6 1%

8 1%

No answer

91 11%

5 13%

20 15%

11 11%

54 10%

29 12%

8 12%

2 17%

5 34%

44 9%

46 16%

61 11%

12 14%

18 14%

73 11%

10 15%

8 11%

-

33 13%

58 10%

88 11%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 105

Q.13b. And what, if any, are the main concerns you would have about Option ... (Q12)? Base : All Respondents who selected an option at Q12

Satisfaction with See housing as a Planning for homes as Growth of economy as Support for building in local area priority priority priority area Support for building in district Development concerns Development plusses Change of opinion Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Yes (n)

No (o)

Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

796

737

37

118

678

233

563

353

443

393

253

485

153

152

637

159

698

98

345

96

796

Weighted Total

799

737

37*

116

683

219

580

351

447

392

259

488

148

156

640

158

702

96*

349

91*

796

Effective Base

711

661

31

106

605

211

501

316

395

352

225

431

139

135

567

143

620

91

305

87

796

Affordability/ house prices

18

17 2%

1 2%

4 3%

Disruption/ time to complete construction

2 *

Fill empty homes first/ develop Brownfield sites

2 *

2 *

-

-

2 *

-

-

Greenfield development/ environmental impact

164 21%

152 21%

5 12%

Infrastucture/ roads/ schools/ resources/ amenities/ services etc

123 15%

113 15%

2%f

It needs to be regulated/ controlled/ managed

6

Jobs/ employment/ economic conditions

117 15%

Might not be enough/ too few homes being built

1%n

6 1% 106 14%

15 2%

10

4%zf

9 1%

8 2%

10 2%

9 2%

6 3%

11 2%

4 3%

3 2%

14 2%

5 3%

2 *

-

2 *

1 *

1 *

2 *

-

2 *

-

-

-

2

1%n

2 *

1 *

1 *

1 *

1 *

-

2 1%

-

1 1%

1 1%

2 *

-

25 22%

139 20%

40 18%

124 21%

78 22%

86 19%

90 23%

45 17%

97 20%

28 19%

39 25%

136 21%

6 15%

17 14%

106 16%

38 17%

85 15%

59 17%

64 14%

62 16%

36 14%

78 16%

21 14%

24 15%

-

1 1%

5 1%

1 1%

5 1%

4 1%

2 *

4 1%

2 1%

6 1%

-

1 1%

7 2%

2 *

-

-

-

2 *

-

-

1 1%

2 *

28 18%

145 21%

19 19%

74 21%

17 19%

153 19%

93 15%

30 19%

110 16%

13 14%

50 14%

14 16%

136 17%

-

2 *

4

-

2 1%

-

7 19%

16 14%

101 15%

30 14%

87 15%

50 14%

67 15%

48 12%

42 16%

66 13%

27 19%

24 15%

95 15%

23 14%

16 16%

45 13%

16 18%

3%zn

18 3%

6 1% 102 14%

3 3%

21 3% 2 *

6 1% 115 14%

12 2%

11 2%

-

1 1%

11 2%

3 2%

9 1%

6 2%

6 1%

3 1%

6 2%

8 2%

2 1%

2 1%

10 2%

2 1%

11 2%

1 1%

6 2%

1 1%

13 2%

121 15%

107 14%

9 25%

16 14%

105 15%

29 13%

92 16%

49 14%

72 16%

66 17%

31 12%

79 16%

18 12%

21 14%

90 14%

31 20%

107 15%

14 14%

52 15%

10 11%

117 15%

4 1%

3 *

1 2%

1 1%

3 *

1 *

3 1%

3 1%

2 *

-

3 1%

-

3

1

3 1%

1 1%

4 1%

-

-

3

Overcrowding/ traffic congestion/ growth in population

76 10%

70 9%

4 10%

12 10%

64 9%

19 8%

58 10%

33 9%

43 10%

35 9%

28 11%

44 9%

13 9%

19 12%

58 9%

18 11%

62 9%

15

Overdevelopment/ too many houses/ not enough space

55

50 7%

2 7%

4 4%

50 7%

14 6%

41 7%

25 7%

29 7%

17 4%

24

27 6%

13 9%

14 9%

46 7%

8 5%

47 7%

1 *

1 *

-

-

1 *

-

1 *

-

1 *

-

1 *

-

1 1%

-

1 *

31 4%

28 4%

2 7%

7 6%

24 4%

13 6%

17 3%

12 3%

19 4%

11 3%

13 5%

15 3%

7 4%

9 6%

26 4%

4 3%

4 *

4 1%

-

-

4 1%

1 *

3 1%

2 1%

2 *

2 1%

2 1%

2 *

1 1%

1 1%

3 *

1 1%

42

42 6%

-

8 7%

33 5%

11 5%

31 5%

20 6%

21 5%

14 4%

17 6%

22 5%

9 6%

9 6%

35 5%

7 4%

No concerns/ none Not sure the figures quoted are right/ concept is flawed

Population might not rise/ might fall if people leave area Students/ type of people coming to the area Sustainability Type/ quality/ desirability/ of homes being built

7%i

5%i

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

9%i

2%zk

1%k

-

-

3%zr

5 1%

15%p

28 8%

6 7%

74 9%

8 8%

20 6%

8 8%

53 7%

1

1%p

-

29 4%

1 1%

11 3%

3 *

1 1%

1 *

36 5%

5 6%

15 4%

5 6% 6 6%

1 * 34 4% 4 1% 42 5%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 105

Q.13b. And what, if any, are the main concerns you would have about Option ... (Q12)? Base : All Respondents who selected an option at Q12

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Development plusses Change of opinion Yes (n)

No (o)

Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

796

737

37

118

678

233

563

353

443

393

253

485

153

152

637

159

698

98

345

96

796

Weighted Total

799

737

37*

116

683

219

580

351

447

392

259

488

148

156

640

158

702

96*

349

91*

796

Effective Base

711

661

31

106

605

211

501

316

395

352

225

431

139

135

567

143

620

91

305

87

796

Where the homes are being built [nsf] Younger people/ children/ future generations Other

38

38 5%

-

4 3%

4 *

4 1%

-

-

5%hlo

35 5%

12 5%

27 5%

23 7%

15 3%

20 5%

15 6%

31

6%zl

3 2%

4 3%

4 1%

2 1%

2 *

1 *

3 1%

1 *

1 *

2 *

2 2%

-

36 6% 4 1%

3 2% -

36 5%

3 3%

29

8%z

3 3%

39 5%

3 *

1 1%

2 *

1 1%

4 1%

14 2%

14 2%

-

2 1%

12 2%

2 1%

12 2%

4 1%

9 2%

8 2%

6 2%

7 2%

5 3%

2 1%

10 2%

3 2%

10 1%

4 4%

5 1%

2 2%

14 2%

Don't know

6 1%

6 1%

1 2%

1 1%

5 1%

2 1%

4 1%

1 *

5 1%

2 *

2 1%

2 *

1 1%

3 2%

5 1%

1 1%

6 1%

-

1 *

1 1%

8 1%

No answer

91 11%

87 12%

2 6%

18 15%

73 11%

22 10%

69 12%

37 11%

54 12%

55

23 9%

62 13%

16 11%

12 8%

75 12%

16 10%

78 11%

13 13%

47 14%

10 10%

88 11%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

14%z


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 106

Q.13b. And what, if any, are the main concerns you would have about Option ... (Q12)? Base : All Respondents who selected an option at Q12

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

Key factors for option choice

C (j)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

796

226

364

90

551

236

305

187

145

287

75

217

272

145

154

796

Weighted Total

799

234

354

98*

546

225

318

195

145

293

284

77*

220

278

143

149

796

Effective Base

711

199

327

80

489

216

273

162

130

257

258

67

193

240

128

143

796

Affordability/ house prices

18 2%

5 2%

11 3%

3 3%

11 2%

6 3%

7 2%

5 3%

4 3%

289

D (k)

5 2%

8 3%

2 2%

6 3%

4 2%

1 1%

7 5%

21 3%

Disruption/ time to complete construction

2 *

-

2 *

-

2 *

2 1%

-

-

-

-

1 *

1 1%

-

2 1%

-

-

Fill empty homes first/ develop Brownfield sites

2 *

1 *

1 *

-

1 *

-

1 *

-

1 1%

1 *

-

-

1 *

-

1 1%

-

2 *

Greenfield development/ environmental impact

164 21%

50 21%

74 21%

15 15%

110 20%

36 16%

77 24%

42 22%

22 15%

55 19%

73 26%

14 18%

70 32%

53 19%

20 14%

21 14%

153 19%

Infrastucture/ roads/ schools/ resources/ amenities/ services etc

123 15%

26 11%

63 18%

9 9%

91 17%

44 20%

45 14%

24 12%

19 13%

35 12%

50 18%

19 24%

23 10%

49 18%

28 20%

21 14%

136 17%

-

2 1%

1 1%

3 1%

1 1%

3 1%

-

-

1 *

3 1%

2 3%

1 *

4 1%

1 1%

1 1%

6 1%

40 17%

43 12%

6 6%

89 16%

26 12%

43 13%

39 20%

34 23%

59 20%

17 6%

7 9%

32 15%

35 13%

26 18%

22 15%

115 14%

It needs to be regulated/ controlled/ managed

6 1%

Jobs/ employment/ economic conditions

117 15%

Might not be enough/ too few homes being built

2 *

12 2%

3 1%

5 1%

-

8 2%

2 1%

3 1%

5 3%

3 2%

6 2%

3 1%

-

3 1%

3 1%

2 1%

5 3%

13 2%

121 15%

34 15%

57 16%

31 31%

71 13%

40 18%

46 14%

28 14%

21 15%

47 16%

43 15%

10 13%

29 13%

46 17%

17 12%

29 20%

117 15%

4 1%

2 1%

3 1%

-

4 1%

1 *

1 *

2 1%

1 1%

2 1%

2 1%

-

-

1 *

1 1%

2 1%

5 1%

Overcrowding/ traffic congestion/ growth in population

76 10%

25 11%

30 9%

11 11%

48 9%

21 9%

25 8%

25 13%

14 10%

17 6%

34 12%

12 16%

12 6%

31 11%

17 12%

15 10%

74 9%

Overdevelopment/ too many houses/ not enough space

55 7%

14 6%

27 8%

5 5%

39 7%

16 7%

18 6%

15 8%

6 4%

22 7%

22 8%

5 6%

14 6%

20 7%

10 7%

11 7%

53 7%

1 *

1 *

-

-

1 *

-

-

1 *

1 1%

-

-

-

1 *

-

-

-

1 *

31 4%

11 5%

17 5%

-

24 4%

10 5%

10 3%

8 4%

4 3%

9 3%

16 6%

2 2%

6 3%

12 4%

6 4%

7 5%

4 *

-

3 1%

-

3 1%

1 *

3 1%

-

-

3 1%

1 *

-

2 1%

1 *

1 1%

-

No concerns/ none Not sure the figures quoted are right/ concept is flawed

Population might not rise/ might fall if people leave area Students/ type of people coming to the area Sustainability

34 4% 4 1%

Type/ quality/ desirability/ of homes being built

42 5%

9 4%

18 5%

4 4%

30 5%

11 5%

12 4%

12 6%

9 6%

9 3%

24 8%

-

12 6%

12 4%

6 4%

9 6%

42 5%

Where the homes are being built [nsf]

38 5%

6 3%

22 6%

4 4%

25 5%

8 4%

19 6%

7 4%

1 1%

17 6%

16 6%

5 6%

11 5%

14 5%

8 5%

6 4%

39 5%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 106

Q.13b. And what, if any, are the main concerns you would have about Option ... (Q12)? Base : All Respondents who selected an option at Q12

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

C (j)

Key factors for option choice D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

796

226

364

90

551

236

305

187

145

289

287

75

217

272

145

154

796

Weighted Total

799

234

354

98*

546

225

318

195

145

293

284

77*

220

278

143

149

796

Effective Base

711

199

327

80

489

216

273

162

130

257

258

67

193

240

128

143

796

4 *

1 *

1 *

1 1%

2 *

1 1%

1 *

-

-

-

2 1%

2 3%

1 *

2 1%

1 1%

-

Younger people/ children/ future generations Other

14 2%

4 1%

2 1%

9 3%

1 1%

9 2%

5 2%

7 2%

2 1%

1 1%

8 3%

2 1%

2 3%

4 2%

5 2%

3 2%

1 1%

Don't know

6 1%

1 *

3 1%

1 1%

2 *

1 1%

2 1%

1 *

2 1%

3 1%

1 *

-

1 1%

1 *

1 *

2 1%

8 1%

No answer

91 11%

35 15%

33 9%

14 14%

61 11%

23 10%

44 14%

17 9%

18 12%

38 13%

27 10%

8 10%

28 13%

27 10%

23 16%

13 9%

88 11%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base

14 2%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 107

Q.13b. And what, if any, are the main concerns you would have about Option ... (Q12)? Base : All Respondents who selected an option at Q12

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

J (j)

796

82

20

196

24

89

64

126

15

799

92*

21**

176

26**

84*

61*

132

16**

95*

67*

5**

4**

16**

711

70

19

181

20

82

58

113

13

72

63

6

4

18

1 6%

4

Yes (n)

Effective Base

1 1%

6

M (m)

Weighted Total

18 2%

72

L (l)

Unweighted Total

Affordability/ house prices

75

K (k)

20

No (o)

86

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Unwtd Total

710

90

82

146

106

84

285

796

109*

690

112*

76*

153

118*

77*

260

796

80

635

85

72

133

90

75

263

796

8

3 10%

1 1%

1 1%

-

-

1 1%

2 3%

-

-

1 4%

1 1%

5%zg

Canterbury District Personas

17 2%

1 1%

2 3%

1 1%

3 3%

2 2%

9 3%

21 3%

Disruption/ time to complete construction

2 *

-

-

-

-

1 1%

-

-

-

-

-

-

-

1 5%

-

2 *

-

-

-

-

1 1%

1 *

Fill empty homes first/ develop Brownfield sites

2 *

-

-

1 1%

-

1 1%

-

-

-

-

-

-

-

-

-

2 *

-

-

-

-

-

2 1%

Greenfield development/ environmental impact

164

14 15%

5 24%

34 19%

4 14%

16 20%

11 18%

36

3 19%

6 9%

-

1 24%

2 14%

31 28%

134 19%

41

18 15%

13 17%

50

153 19%

Infrastucture/ roads/ schools/ resources/ amenities/ services etc

123

12

3 16%

35

20%i

4 17%

14

11

21

16%i

3 16%

4 4%

14

21%i

-

-

2 12%

9 8%

24

17 14%

13

49

136 17%

-

-

-

1 1%

6 1%

21%joq 15%inp

14%i

It needs to be regulated/ controlled/ managed

6 1%

3

-

-

Jobs/ employment/ economic conditions

117 15%

26

3 16%

27 16%

12 2%

-

-

5 3%

121 15%

15 16%

6 26%

27 15%

4 1%

1 1%

-

1 *

Might not be enough/ too few homes being built No concerns/ none Not sure the figures quoted are right/ concept is flawed

3%zc

28%zcfgi

17%i

18%i

27%j

33

34%zacefj

19%q

17%zn

14

5 1%

1 1%

-

1 1%

3

1 1%

-

27

18%p

16%p

17%p

19%p

1 1%

-

1 1%

-

-

1 3%

13 15%

7 11%

12 9%

2 12%

9 10%

12 18%

1 16%

-

4 27%

10 9%

16%z

11 10%

13 17%

15 10%

11 14%

40 15%

2 7%

2 2%

1 2%

1 1%

-

-

1 2%

-

-

-

-

12 2%

-

1 2%

1 1%

2 1%

1 1%

7 3%

13 2%

8 30%

14 17%

8 14%

17 13%

2 11%

13 13%

7 10%

2 44%

1 27%

2 10%

13 12%

108 16%

14 13%

10 13%

23 15%

22 19%

10 13%

41 16%

117 15%

-

-

1 1%

1 1%

-

-

1 1%

-

-

-

-

4 1%

-

1 1%

1 1%

1 1%

1 1%

1 *

5 1%

-

-

-

17

16%zo

59 9%

14 12%

7 5%

7 6%

7 8%

28 11%

74 9%

1 1%

-

1 27%

1 4%

12 11%

43 6%

12 11%

11 7%

6 5%

3 4%

21 8%

53 7%

-

-

1 *

-

-

-

1 1%

-

-

1 *

1 3%

4 3%

3 2%

3 4%

6 4%

4 3%

5 6%

10 4%

34 4%

10%or

6 7%

1 4%

19 11%

1 4%

9 11%

7 11%

7 5%

-

14

Overdevelopment/ too many houses/ not enough space

55 7%

5 6%

1 6%

14 8%

1 3%

7 8%

3 4%

9 7%

1 5%

11

1 *

1 1%

-

-

-

-

-

-

-

-

-

-

-

31 4%

3 3%

-

7 4%

1 4%

3 3%

4 7%

6 5%

-

3 3%

2 3%

-

1 23%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

27%qs

6 6%

2 *

1 1%

76

Students/ type of people coming to the area

32%zqstu

7 9%

-

Overcrowding/ traffic congestion/ growth in population

Population might not rise/ might fall if people leave area

115

36

2 *

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

14%g

12%j

12

18%zag

108

27 4%

12

16%rs

2 2%

3%u

23%zpr

115 14%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 107

Q.13b. And what, if any, are the main concerns you would have about Option ... (Q12)? Base : All Respondents who selected an option at Q12

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

J (j)

K (k)

L (l)

M (m)

Yes (n)

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Unwtd Total

Unweighted Total

796

82

20

196

24

89

64

126

15

75

72

6

4

86

710

90

82

146

106

84

285

796

Weighted Total

799

92*

21**

176

26**

84*

61*

132

16**

95*

67*

5**

4**

16**

109*

690

112*

76*

153

118*

77*

260

796

Effective Base

711

70

19

181

20

82

58

113

13

72

63

6

4

18

80

635

85

72

133

90

75

263

796

1 *

-

-

-

-

-

-

-

-

-

-

1 *

4 1%

Sustainability

4 *

2 2%

-

Type/ quality/ desirability/ of homes being built

42 5%

4 5%

1 5%

10 6%

4 14%

6 7%

3 4%

4 3%

2 10%

5 5%

2 2%

-

-

2 11%

Where the homes are being built [nsf]

38 5%

5 6%

2 9%

9 5%

2 8%

7 9%

2 3%

4 3%

1 9%

3 3%

3 5%

-

-

-

-

1 1%

-

1 1%

-

1 1%

-

1 1%

-

-

2%u

2 2%

-

1 *

-

-

3

6%zce

2 1%

-

1 1%

1 2%

6 1%

-

-

3 1%

-

1 1%

1 2%

1 1%

-

-

-

3 14%

14 8%

3 12%

5 6%

8 13%

3 18%

14 14%

9 14%

Younger people/ children/ future generations Other Don't know No answer

4 * 14

91

11%ou

5 6%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

22

17%ace

1 6%

20

No (o)

Canterbury District Personas

4 1%

1 1%

-

-

2 2%

-

5 5%

37 5%

7 6%

2 2%

5 3%

8 7%

4 6%

16 6%

42 5%

-

4 3%

35 5%

4 4%

3 4%

6 4%

7 6%

2 2%

17 6%

39 5%

-

-

1 1%

3 *

1 1%

-

1 1%

-

-

1 1%

4 1%

2 40%

-

-

2 2%

11 2%

1 1%

4

5%u

2 1%

2 2%

3

4%u

1 *

-

-

-

1 1%

6 1%

-

-

1 1%

-

1 2%

4 1%

8 1%

-

-

4 25%

18 16%

73 11%

17

19 7%

88 11%

15%u

9 12%

25

16%su

8 7%

12

15%u

14 2%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 108

Q.13c. Although you have not chosen any of the options A to D, what, if any, aspects of these options do you like? Base : All Respondents who did not select an option at Q12

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Unweighted Total

106

52

54

7

Weighted Total

103*

48*

56*

11**

Effective Base

96

47

49

6

I like the idea of jobs/ jobs for locals

16

5 11%

11 20%

16%g

25-34 (d)

35-54 (e)

Area 55-64 (f)

Over 65 (g)

Retired (n)

White (p) 102

BME (q)

Yes (r)

Unwtd Total

No (s)

13

41

19

34

21

32

43

12

43

5

3

24

82

106

36*

23**

32*

21**

27*

42*

14**

38*

7**

99*

4**

23**

81*

106

10

33

13

40

17

31

19

31

37

11

42

5

92

3

21

74

106

3 23%

3 19%

6 21%

2 17%

3 7%

3 15%

4 11%

5 23%

4 16%

5 13%

4 29%

4 11%

3 34%

16 16%

-

3 11%

14 17%

16 15%

-

-

-

4 17%

-

-

-

2 5%

2 12%

-

-

4 4%

-

-

4 5%

2 2%

1 7%

1 2%

1 2%

-

1 2%

1 3%

-

1 2%

-

2 2%

-

2 10%

-

3 3%

4

-

11%z

4

-

5 5%

-

-

5 6%

6 6%

2 10%

I like the idea of more/ new houses homes for people

2 2%

1 1%

1 3%

-

-

1 2%

I don't think the infrastructure can support the development

5 5%

2 5%

3 5%

-

-

-

2 17%

3 10%

I don't think there will be enough jobs

7 7%

5 10%

2 4%

-

-

3 10%

1 14%

I don't want to see any further development

5 5%

3 5%

3 5%

-

-

3 9%

1 8%

I don't want to see greenfield development

9 8%

4 8%

5 9%

-

2 10%

4 13%

I don't want to see an increase in population

3 3%

2 3%

1 2%

-

-

I don't agree with the estimates/ figures quoted

1 1%

1 2%

-

-

-

Other

2 2%

1 2%

1 2%

-

24%ip

13 27%

12 22%

8 8%

5 11%

3 5%

11 22%

14 24%

23%e

Unemployed (m)

10**

2 20%

24

Employed (l)

34

2 4%

No answer

Rural areas (k)

Disability

30*

2 3%

25

Herne Bay (j)

Ethnicity

Student (uni/ college) (o)

11

4 4%

Don't know

Whitstable (i)

Working status

16**

I like the idea of [gradual] population growth

None/ nothing/ don't like anything

Canterbury City (h)

1 4% -

14%z

-

1 3%

1 2%

2 7%

1 3%

3 10%

2 8%

1 5%

5 11%

1 5%

2 4%

-

6 6%

1 22%

1 5%

6 7%

9 8%

2 5%

-

4 11%

1 4%

1 3%

3 6%

1 7%

2 5%

-

5 5%

-

2 8%

3 4%

6 6%

-

3 8%

6 25%

3 8%

-

-

2 5%

3 19%

3 8%

-

9 9%

-

1 4%

8 9%

8 8%

2 7%

-

1 2%

1 5%

2 5%

-

-

2 5%

-

1 2%

-

3 3%

-

-

3 4%

3 3%

1 3%

-

-

-

-

1 4%

-

1 2%

-

-

-

1 1%

-

-

1 1%

1 1%

-

1 3%

-

1 2%

-

1 3%

-

1 3%

-

1 7%

1 2%

-

2 2%

-

-

2 2%

2 2%

2 17%

3 21%

9 28%

2 24%

9 25%

5 21%

4 12%

8 37%

8 31%

12 30%

2 15%

9 24%

-

22 22%

2 50%

8 35%

17 21%

26 25%

1 6%

1 9%

1 3%

1 7%

4 12%

-

-

3 16%

5

4 9%

-

4 12%

-

8 8%

-

2 8%

6 8%

9 8%

4 34%

5 30%

3 9%

1 7%

12

12

2 8%

7 27%

6 15%

1 8%

12 32%

5 66%

23 24%

1 28%

6 26%

18 23%

24 23%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

34%e

3 14%

37%z

17%zi


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 109

Q.13c. Although you have not chosen any of the options A to D, what, if any, aspects of these options do you like? Base : All Respondents who did not select an option at Q12

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

106

2

17

16

71

27

8

6

2

70

36

88

9

9

83

6

17

-

26

80

106

Weighted Total

103*

2*

15*

18*

69*

28*

7*

5*

2*

67*

36*

86*

10*

7*

81*

8*

14*

-*

28*

75*

106

Effective Base

96

2

16

14

65

23

7

5

2

64

32

80

8

8

75

5

17

-

23

73

106

I like the idea of jobs/ jobs for locals

16 16%

-

3 17%

-

14 20%

5 19%

-

-

-

11 17%

5 13%

11 13%

2 22%

3 34%

15 19%

-

1 6%

-

5 17%

11 15%

16 15%

I like the idea of [gradual] population growth

4 4%

-

-

4 22%

-

2 8%

-

-

-

-

4 11%

2 3%

2 17%

-

2 3%

2 22%

-

-

2 8%

2 2%

2 2%

I like the idea of more/ new houses homes for people

2 2%

-

-

-

2 3%

-

1 19%

-

-

1 1%

1 4%

1 1%

1 15%

-

2 2%

1 8%

-

-

-

2 3%

3 3%

I don't think the infrastructure can support the development

5 5%

-

-

1 5%

4 6%

1 3%

-

-

-

4 6%

1 2%

5 6%

-

-

4 5%

-

1 6%

-

1 3%

4 6%

6 6%

I don't think there will be enough jobs

7 7%

-

1 5%

1 8%

5 7%

3 11%

1 9%

-

1 37%

5 7%

2 6%

6 6%

1 6%

1 9%

6 8%

1 8%

-

-

2 8%

4 6%

9 8%

I don't want to see any further development

5 5%

-

1 5%

-

5 7%

2 6%

1 12%

-

-

3 5%

2 5%

5 6%

-

-

5 6%

-

-

-

-

5 7%

6 6%

I don't want to see greenfield development

9 8%

-

2 11%

1 8%

5 8%

-

2 33%

-

-

6 9%

3 7%

5 6%

3 26%

1 9%

6 7%

2 22%

1 6%

-

3 11%

5 7%

8 8%

I don't want to see an increase in population

3 3%

-

1 5%

1 7%

1 1%

-

1 12%

-

1 63%

2 3%

1 2%

3 3%

-

-

2 2%

-

1 6%

-

1 4%

2 2%

3 3%

I don't agree with the estimates/ figures quoted

1 1%

-

-

-

1 1%

-

1 12%

-

-

1 1%

-

1 1%

-

-

1 1%

-

-

-

1 3%

-

1 1%

Other

2 2%

-

-

-

2 3%

-

-

-

-

2 3%

-

2 2%

-

-

2 2%

-

-

-

1 4%

1 1%

2 2%

25 24%

1 45%

3 20%

4 23%

17 25%

9 30%

2 24%

2 43%

-

21 31%

4 12%

23 26%

1 13%

1 14%

19 23%

3 34%

3 24%

-

6 22%

19 25%

26 25%

Don't know

8 8%

-

1 5%

1 5%

6 9%

1 2%

1 11%

2 41%

-

6 10%

2 4%

7 8%

-

1 9%

7 9%

-

1 6%

-

2 8%

6 8%

9 8%

No answer

24 23%

1 55%

5 33%

5 26%

14 20%

5 19%

-

1 15%

-

12 17%

12 35%

21 24%

2 17%

2 24%

16 19%

1 14%

7 52%

-

4 15%

20 27%

24 23%

None/ nothing/ don't like anything

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 110

Q.13c. Although you have not chosen any of the options A to D, what, if any, aspects of these options do you like? Base : All Respondents who did not select an option at Q12

Satisfaction with See housing as a Planning for homes as Growth of economy as Support for building in local area priority priority priority area Support for building in district Development concerns Development plusses Change of opinion Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Yes (n)

No (o)

Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

106

96

7

12

94

32

74

41

65

28

60

39

49

17

92

14

70

36

28

20

106

Weighted Total

103*

91*

8**

12**

91*

28*

76*

43*

61*

26**

60*

38*

47*

17**

90*

13**

69*

35*

28**

20**

106

Effective Base

96

89

6

11

85

31

66

36

60

25

54

35

44

16

82

13

63

32

25

18

106

I like the idea of jobs/ jobs for locals

16

16

18%z

-

4 35%

12 13%

5 18%

11 15%

8 19%

8 13%

4 15%

9 15%

7 18%

5 11%

4 23%

14 16%

2 14%

13 19%

6 21%

4 19%

16 15%

2 12%

2 2%

16%d

3 8%

I like the idea of [gradual] population growth

4

4%a

2 2%

2 30%

-

4 4%

-

4 5%

4

9%h

-

-

4 7%

2 4%

2 5%

-

4 4%

-

4 6%

-

2 6%

I like the idea of more/ new houses homes for people

2 2%

2 2%

-

-

2 2%

-

2 3%

1 2%

1 2%

1 3%

-

1 2%

1 2%

1 3%

1 1%

1 7%

2 3%

-

-

1 4%

3 3%

I don't think the infrastructure can support the development

5 5%

5 6%

-

-

5 6%

1 3%

4 6%

2 4%

3 6%

-

4 7%

-

4 9%

1 5%

4 5%

1 7%

4 5%

2 5%

-

3 14%

6 6%

I don't think there will be enough jobs

7 7%

6 7%

-

-

7 7%

2 9%

4 6%

3 7%

4 6%

2 6%

4 6%

2 4%

4 8%

1 8%

7 8%

-

3 4%

4 12%

2 6%

1 3%

9 8%

I don't want to see any further development

5 5%

5 6%

-

1 7%

4 5%

2 6%

4 5%

1 2%

4 7%

-

4 7%

-

4 9%

1 5%

5 6%

-

2 3%

3 10%

-

2 10%

6 6%

I don't want to see greenfield development

9 8%

9 9%

-

1 12%

7 8%

1 3%

8 10%

6 14%

3 4%

2 6%

4 7%

1 2%

3 7%

4 25%

8 8%

1 7%

5 8%

3 9%

-

-

8 8%

I don't want to see an increase in population

3 3%

3 3%

-

1 7%

2 2%

2 6%

1 2%

-

3 5%

-

3 5%

-

3 6%

-

3 3%

-

1 1%

2 6%

-

1 4%

3 3%

I don't agree with the estimates/ figures quoted

1 1%

1 1%

-

-

1 1%

-

1 1%

1 2%

-

-

1 1%

-

-

1 5%

1 1%

-

1 1%

-

-

-

1 1%

1 2%

1 4%

Other None/ nothing/ don't like anything

2 2% 25

24%p

2 2%

-

-

2 2%

1 3%

1 1%

-

2 3%

1 4%

-

1 3%

-

1 5%

2 2%

-

1 1%

21 23%

2 27%

3 24%

22 24%

8 29%

17 22%

10 23%

15 25%

6 22%

14 24%

11 29%

11 24%

2 14%

20 22%

5 36%

12 17%

13

38%zp

-

2 2%

7 27%

2 9%

26 25%

Don't know

8 8%

7 8%

1 12%

-

8 9%

2 6%

6 8%

3 7%

5 8%

3 12%

3 5%

4 10%

2 4%

1 8%

7 7%

1 11%

5 8%

3 7%

2 9%

1 5%

9 8%

No answer

24 23%

20 22%

2 31%

4 29%

21 23%

9 32%

15 20%

6 14%

18 30%

9 36%

13 21%

11 29%

10 22%

3 17%

21 23%

3 25%

19 28%

5 15%

8 28%

5 26%

24 23%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 111

Q.13c. Although you have not chosen any of the options A to D, what, if any, aspects of these options do you like? Base : All Respondents who did not select an option at Q12

Enough employment opportunities

Enough homes Wtd Total (z) Unweighted Total

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

Key factors for option choice

C (j) -

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

106

49

32

15

78

8

30

46

-

-

46

26

9

6

106

Weighted Total

103*

48*

30*

15*

77*

7*

30*

47*

-*

-*

-*

-*

48*

25*

7*

7*

106

Effective Base

96

44

30

14

70

8

28

40

-

-

-

-

40

24

9

5

106

I like the idea of jobs/ jobs for locals

16 16%

5 11%

6 18%

2 14%

12 16%

1 19%

7 22%

4 8%

-

-

-

-

4 8%

8 34%

3 36%

-

16 15%

I like the idea of [gradual] population growth

4 4%

-

-

-

4 5%

-

2 5%

2 5%

-

-

-

-

2 5%

2 7%

-

-

2 2%

I like the idea of more/ new houses homes for people

2 2%

1 2%

1 2%

-

2 3%

1 20%

1 3%

-

-

-

-

-

1 1%

2 6%

-

-

3 3%

I don't think the infrastructure can support the development

5 5%

3 5%

2 6%

1 6%

4 6%

-

-

3 6%

-

-

-

-

3 6%

-

2 24%

-

6 6%

I don't think there will be enough jobs

7 7%

3 7%

1 4%

-

7 9%

1 20%

-

5 10%

-

-

-

-

3 6%

2 9%

-

-

9 8%

I don't want to see any further development

5 5%

3 5%

2 6%

2 12%

4 5%

-

1 3%

1 2%

-

-

-

-

1 2%

3 11%

-

-

6 6%

I don't want to see greenfield development

9 8%

5 11%

2 6%

2 17%

3 4%

-

5 17%

3 5%

-

-

-

-

6 13%

1 4%

1 10%

-

8 8%

I don't want to see an increase in population

3 3%

3 6%

-

2 11%

-

-

-

2 4%

-

-

-

-

1 3%

-

-

-

3 3%

I don't agree with the estimates/ figures quoted

1 1%

1 2%

-

-

1 1%

-

1 3%

-

-

-

-

-

-

-

1 12%

-

1 1%

Other

-

D (k)

2 2%

-

1 3%

-

2 2%

-

1 3%

-

-

-

-

-

-

1 3%

-

-

2 2%

25 24%

12 25%

8 26%

3 22%

19 24%

2 27%

5 17%

15 31%

-

-

-

-

12 25%

5 21%

1 20%

3 43%

26 25%

Don't know

8 8%

1 2%

3 10%

-

6 8%

-

6 18%

1 2%

-

-

-

-

3 7%

2 10%

-

-

9 8%

No answer

24 23%

16 32%

7 23%

4 29%

19 25%

2 23%

3 11%

14 30%

-

-

-

-

14 29%

1 6%

1 10%

4 57%

24 23%

None/ nothing/ don't like anything

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 112

Q.13c. Although you have not chosen any of the options A to D, what, if any, aspects of these options do you like? Base : All Respondents who did not select an option at Q12

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

H (h)

I (i)

J (j)

K (k)

L (l)

M (m)

Yes (n)

No (o) 101

Canterbury District Personas

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u) 7

Unwtd Total

Unweighted Total

106

6

4

45

1

10

15

1

6

4

-

-

4

5

4

19

7

14

55

106

Weighted Total

103*

5**

3**

42*

1**

11**

9**

15**

1**

9**

3**

-**

-**

4**

6**

97*

10**

3**

18**

6**

13**

53*

106

Effective Base

96

6

4

42

1

9

9

14

1

5

4

-

-

4

4

92

6

4

18

7

13

50

106

I like the idea of jobs/ jobs for locals

16

16%o

-

1 27%

4 9%

-

3 24%

1 10%

5 32%

1 100%

1 14%

1 26%

-

-

-

3 40%

14 14%

3 25%

1 26%

6 31%

-

1 7%

I like the idea of [gradual] population growth

4 4%

-

-

-

-

-

-

2 11%

-

2 25%

-

-

-

-

-

4 4%

2 22%

-

2 9%

-

I like the idea of more/ new houses homes for people

2 2%

-

1 23%

-

-

-

-

1 6%

-

-

-

-

-

1 16%

-

2 2%

-

-

2 9%

-

I don't think the infrastructure can support the development

5 5%

-

1 28%

2 4%

1 100%

2 16%

-

-

-

-

-

-

-

-

-

5 5%

-

-

1 5%

I don't think there will be enough jobs

7 7%

-

-

2 4%

-

2 21%

1 9%

-

-

1 7%

1 25%

-

-

1 16%

-

7 7%

1 6%

1 25%

I don't want to see any further development

5 5%

-

-

2 4%

-

1 8%

2 18%

-

-

-

1 30%

-

-

-

-

5 5%

-

I don't want to see greenfield development

9 8%

-

1 22%

2 4%

-

-

2 25%

2 14%

-

2 18%

-

-

-

-

-

9 9%

2 16%

I don't want to see an increase in population

3 3%

1 23%

-

-

-

-

2 19%

-

-

-

-

-

-

-

-

3 3%

I don't agree with the estimates/ figures quoted

1 1%

-

-

1 2%

-

-

-

-

-

-

-

-

-

-

-

1 1%

Other

10

High HMO density

6 12%

16 15%

-

-

2 2%

1 5%

-

3 3%

1 13%

-

3 7%

6 6%

-

-

1 11%

4 7%

9 8%

1 30%

-

-

2 12%

3 5%

6 6%

-

3 15%

-

2 18%

2 4%

8 8%

-

-

-

1 20%

2 13%

-

3 3%

-

-

-

-

-

1 2%

1 1%

2 2%

-

-

-

-

1 8%

-

-

-

-

-

-

-

1 27%

-

2 2%

-

-

-

-

1 8%

1 2%

2 2%

25 24%

2 45%

-

14 32%

-

1 8%

1 14%

1 10%

-

3 36%

-

-

-

2 57%

3 41%

22 23%

3 31%

-

1 8%

2 39%

3 26%

15 27%

26 25%

Don't know

8 8%

2 33%

-

3 6%

-

1 14%

1 16%

1 5%

-

-

-

-

-

-

-

8 8%

-

-

1 4%

2 28%

1 11%

No answer

24 23%

-

-

-

3 25%

1 9%

4 28%

-

-

1 19%

-

-

-

1 20%

23 24%

-

1 19%

4 23%

-

1 6%

None/ nothing/ don't like anything

16

38%z

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

4 8% 19

35%z

9 8% 24 23%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 113

Q.14.1. The options we presented to you were based on four main factors. Which of the factors on this card were most important ... in helping to choose Option x? Most important Base : All Respondents

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

The amount of building on greenfield

268

120 28%

148 31%

The amount of job growth

303

148 35%

155 33%

The amount of population growth

150 17%

77 18%

74 16%

The amount of housing

156

75 18%

30%co 34%efn

17%c

42 22%

38 30%

81

32%c

35 30%

72

52%zdefg

40 32%

71 28%

27 24%

65 30%

106 36%

25 13%

23 18%

45 17%

23 20%

34 16%

80 17%

19 10%

23 18%

51

28

100

20%c

25%zcg

54 27%

81

37%zhi

58 32%

126

38 29%

81 31%

21 19%

261 30%

7 24%

39 33%

229 29%

263 29%

82

40%zjk

63 29%

52 28%

118 31%

51 39%

75 28%

51

47%zln

290 33%

10 35%

41 35%

262 33%

298 33%

51 17%

32 16%

29 13%

38

21%j

70 18%

17 13%

45 17%

18 16%

142 16%

7 25%

17 14%

133 17%

154 17%

34 16%

57 19%

28 14%

43 20%

27 15%

67 17%

24 18%

51 19%

12 12%

150 17%

4 15%

18 15%

137 18%

160 18%

33%c

74 25%

33%o

None of these

15 2%

5 1%

9 2%

3 2%

-

5 2%

2 1%

5 2%

2 1%

5 2%

1 *

6

3%zhj

4 1%

2 2%

6 2%

2 2%

15 2%

-

3 2%

12 2%

17 2%

Don't know

11 1%

4 1%

7 2%

2 1%

1 1%

2 1%

-

6

4 1%

2 1%

4 2%

2 1%

2 1%

-

6 2%

3 3%

11 1%

-

-

11 1%

10 1%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

3%z


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Canterbury Future Development (FINAL - General Public)

Table 114

Q.14.1. The options we presented to you were based on four main factors. Which of the factors on this card were most important ... in helping to choose Option x? Most important Base : All Respondents

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Bungalow (p)

Children in home Maisonette (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

The amount of building on greenfield

268 30%

11 27%

24 16%

40 35%

192 33%

91 34%

20 29%

6 42%

6 33%

168 29%

99 30%

226 34%

20 20%

20 15%

223 30%

15 20%

29 34%

-

77 28%

191 30%

263 29%

The amount of job growth

303 34%

13 30%

61 40%

40 34%

190 32%

91 33%

15 21%

4 27%

6 35%

177 31%

126 39%

187 28%

46 46%

64 47%

247 33%

35 46%

21 26%

-

88 32%

215 34%

298 33%

The amount of population growth

150 17%

10 23%

35 23%

17 15%

89 15%

45 17%

17 23%

-

3 18%

104 18%

46 14%

115 17%

9 9%

26 19%

127 17%

8 11%

14 17%

1 100%

47 17%

103 16%

154 17%

The amount of housing

156 17%

6 16%

25 16%

18 16%

106 18%

41 15%

19 26%

3 21%

3 15%

105 18%

51 16%

110 17%

23 24%

20 15%

124 17%

17 22%

15 18%

-

55 20%

101 16%

160 18%

None of these

15 2%

1 2%

5 3%

1 1%

8 1%

2 1%

-

2 10%

-

13 2%

2 1%

10 2%

1 1%

4 3%

12 2%

-

3 4%

-

5 2%

10 2%

17 2%

Don't know

11 1%

1 3%

4 3%

-

6 1%

1 *

1 1%

-

-

8 1%

3 1%

10 1%

-

1 1%

8 1%

1 1%

2 2%

-

1 *

10 2%

10 1%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 115

Q.14.1. The options we presented to you were based on four main factors. Which of the factors on this card were most important ... in helping to choose Option x? Most important Base : All Respondents

Satisfaction with See housing as a Planning for homes as Growth of economy as Support for building in local area priority priority priority area Support for building in district Development concerns Development plusses Change of opinion Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Yes (n)

No (o)

Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

The amount of building on greenfield

268

247 30%

11 24%

46 36%

221 29%

77 31%

190 29%

122 31%

145 29%

130

126 24%

77

60

240

27 16%

210 27%

58

44%zp

108 29%

40 36%

263 29%

The amount of job growth

303

278 34%

16 36%

43 34%

260 34%

76 31%

227 35%

147

156 31%

208

39%zlm

48 25%

47 27%

222 30%

81

276

27 21%

135 36%

31 28%

298 33%

The amount of population growth

150

139 17%

9 21%

7 6%

143

35 14%

116 18%

61 16%

The amount of housing

156 17%

142 17%

6 13%

28 21%

128 17%

49 20%

106 16%

58 15%

None of these

15

13 2%

1 3%

3 2%

12 2%

3 1%

11 2%

Don't know

11

10 1%

1 2%

1 1%

10 1%

7

4 1%

30%ikop 34%hjlnq 17%c

2%k 1%f

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

18%zc

3%zf

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

87 21%

39%zk

34%k

33%zo

43%zj

70 22%

89 18%

68 16%

45 14%

93 18%

25 13%

33 19%

121 17%

29 17%

131 17%

20 15%

65 17%

13 12%

154 17%

98 19%

75 18%

61 19%

92 18%

36 18%

26 15%

125 17%

31 18%

134 17%

21 16%

63 17%

23 20%

160 18%

3 1%

12 2%

4 1%

7 2%

4 1%

7

3 2%

15 2%

-

11 1%

4 3%

4 1%

3 3%

17 2%

2 1%

8 2%

3 1%

6 2%

3 1%

3 1%

5

3 2%

10 1%

1 1%

2 1%

2 2%

10 1%

37%zh

182

41%zi

4%zk

3%k

8 1%

47%zn

36%zq


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 116

Q.14.1. The options we presented to you were based on four main factors. Which of the factors on this card were most important ... in helping to choose Option x? Most important Base : All Respondents

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

Key factors for option choice

C (j)

D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

The amount of building on greenfield

268 30%

100 35%

85 22%

36 32%

172 28%

38 16%

116 33%

93 38%

62 42%

117 40%

36 13%

6 8%

268 100%

-

-

-

263 29%

The amount of job growth

303 34%

86 31%

153 40%

33 29%

226 36%

104 45%

115 33%

61 25%

16 11%

54 19%

169 59%

39 51%

-

303 100%

-

-

298 33%

The amount of population growth

150 17%

39 14%

62 16%

18 16%

100 16%

33 14%

62 18%

39 16%

30 21%

61 21%

40 14%

12 15%

-

-

150 100%

-

154 17%

The amount of housing

156 17%

46 16%

74 19%

21 19%

109 17%

54 23%

45 13%

42 17%

36 24%

55 19%

39 14%

19 24%

-

-

-

156 100%

160 18%

None of these

15 2%

6 2%

7 2%

1 1%

12 2%

2 1%

5 1%

3 1%

2 1%

2 1%

-

1 1%

-

-

-

-

17 2%

Don't know

11 1%

5 2%

4 1%

3 2%

4 1%

-

5 1%

3 1%

-

3 1%

-

-

-

-

-

-

10 1%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 117

Q.14.1. The options we presented to you were based on four main factors. Which of the factors on this card were most important ... in helping to choose Option x? Most important Base : All Respondents

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

Unweighted Total

902

88

24

241

25

99

74

141

16

Weighted Total

902

97*

24**

218

27**

95*

70*

146

18**

Effective Base

806

75

23

223

21

90

67

127

The amount of building on greenfield

268

34 35%

10 40%

85

39%zegij

5 20%

25 26%

19 28%

The amount of job growth

303

28 29%

4 15%

55 25%

12 46%

37

The amount of population growth

150 17%

22 23%

5 19%

32 14%

The amount of housing

156 17%

12 13%

6 26%

34 16%

None of these

15 2%

-

-

Don't know

11 1%

1 1%

-

30%q 34%cou

J (j)

K (k)

L (l)

M (m)

Yes (n)

81

76

6

4

24

104*

70*

5**

4**

20**

14

77

66

6

4

36 24%

7 39%

25 24%

14 20%

2 30%

39%c

17 24%

53

9 49%

44

34

6 21%

18 19%

12 17%

23 16%

1 8%

3 13%

15 16%

17 24%

30 21%

1 4%

8

4%z

-

-

2 3%

2 1%

5 2%

-

-

3

2 2%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

4%z

36%c

No (o)

Canterbury District Personas

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Unwtd Total

91

811

97

86

165

113

98

340

902

115*

787

122*

79*

171

124*

89*

314

902

22

84

727

91

76

150

96

89

312

902

-

5 27%

25 22%

242

32 26%

16 20%

45 26%

39 32%

25 28%

110

35%zq

263 29%

48%zacf

2 43%

2 50%

6 32%

52

45%zo

251 32%

52

38

48%zrstu

57 33%

40 33%

23 26%

92 29%

298 33%

17 16%

9 13%

1 27%

1 23%

1 6%

15 13%

136 17%

19 15%

12 15%

28 16%

28 22%

13 15%

50 16%

154 17%

17 16%

12 18%

-

1 27%

6 30%

19 17%

137 17%

18 14%

13 17%

37 22%

16 13%

22

50 16%

160 18%

-

1 1%

1 1%

-

-

1 5%

2 2%

12 2%

1 1%

1 1%

2 1%

-

3

4%s

8 3%

17 2%

-

-

-

-

-

-

1 1%

9 1%

-

-

2 1%

1 1%

3 3%

5 1%

10 1%

42%cf

31%z

43%ztu

25%zsu


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 118

Q.14.2. The options we presented to you were based on four main factors. Which of the factors on this card were most important ... in helping to choose Option x? Second most important Base : All who didn't answer None of these/ Don't know previously

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

875

440

435

135

93

283

135

229

229

220

220

206

395

116

281

75

844

28

131

744

875

Weighted Total

877

420

456

186

124*

249

113

205

288

197

216

176

381

130

252

102*

843

29**

115

762

875

Effective Base

781

398

386

124

83

265

129

223

211

202

196

192

348

102

273

71

753

26

120

664

875

The amount of building on greenfield

161

83 20%

78 17%

41 22%

23 18%

51 21%

15 13%

31 15%

62 21%

34 17%

34 16%

31 18%

75

20 15%

34 13%

27

27%n

155 18%

5 16%

20 17%

141 18%

155 18%

The amount of job growth

173

86 20%

87 19%

27 14%

32

26%c

45 18%

35

31%zceg

35 17%

45 16%

36 18%

57

26%zh

35 20%

76 20%

33

52

21%o

11 10%

170 20%

3 11%

17 15%

156 21%

177 20%

The amount of population growth

234 27%

119 28%

115 25%

46 24%

37 30%

64 26%

27 24%

60 29%

87 30%

48 25%

54 25%

46 26%

110 29%

27 21%

69 27%

27 27%

223 26%

8 28%

31 27%

203 27%

230 26%

The amount of housing

284 32%

124 30%

160 35%

72

30 24%

78 31%

32 29%

72 35%

91 31%

77

68 31%

49 28%

110 29%

45 35%

89 35%

35 34%

272 32%

12 42%

38 34%

246 32%

286 33%

3%is

8 2%

16 4%

2 1%

2 1%

10 4%

4 4%

6 3%

4 2%

2 1%

3 1%

9%zhij

9 2%

5 4%

8 3%

2 2%

24 3%

1 3%

8

16 2%

27 3%

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

None of these Don't know

18%n 20%o

24

-

38%d

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

-

39%zk

15

20%n

25%o

-

7%zs


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 119

Q.14.2. The options we presented to you were based on four main factors. Which of the factors on this card were most important ... in helping to choose Option x? Second most important Base : All who didn't answer None of these/ Don't know previously

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

875

38

136

112

589

274

74

16

19

545

330

621

99

144

717

69

87

1

256

619

875

Weighted Total

877

40*

145

115*

577

268

71*

13*

17*

553

323

638

99*

131

721

75*

78*

1*

266

610

875

Effective Base

781

35

122

98

528

240

67

15

16

492

289

558

86

128

638

61

82

1

224

558

875

The amount of building on greenfield

161 18%

10 26%

35 24%

20 17%

96 17%

49 18%

15 21%

3 23%

4 21%

103 19%

58 18%

117 18%

12 12%

31 24%

130 18%

15 21%

15 19%

-

42 16%

119 20%

155 18%

The amount of job growth

173 20%

11 27%

19 13%

16 14%

128 22%

48 18%

16 22%

4 31%

4 21%

113 20%

60 19%

128 20%

21 22%

22 17%

145 20%

14 19%

15 19%

-

63 24%

111 18%

177 20%

The amount of population growth

234 27%

10 26%

38 27%

41 35%

145 25%

80 30%

21 30%

3 22%

5 31%

151 27%

83 26%

176 28%

26 26%

30 23%

198 27%

18 24%

18 22%

-

62 23%

172 28%

230 26%

The amount of housing

284 32%

8 20%

51 35%

33 28%

193 33%

84 31%

16 23%

3 23%

5 26%

169 30%

115 36%

196 31%

38 38%

46 35%

229 32%

27 36%

27 34%

1 100%

92 35%

192 31%

286 33%

24 3%

-

2 1%

6 6%

16 3%

7 2%

3 4%

-

-

18 3%

7 2%

21 3%

2 2%

1 1%

20 3%

* *

4 6%

-

8 3%

17 3%

27 3%

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

None of these Don't know

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

-

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base

-

-


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 120

Q.14.2. The options we presented to you were based on four main factors. Which of the factors on this card were most important ... in helping to choose Option x? Second most important Base : All who didn't answer None of these/ Don't know previously

Satisfaction with See housing as a Planning for homes as Growth of economy as Support for building in local area priority priority priority area Support for building in district Development concerns Development plusses Change of opinion Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Yes (n)

No (o)

Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

875

809

41

126

749

255

620

389

486

414

299

516

191

161

704

171

747

128

366

111

875

Weighted Total

877

805

42*

125

752

237

640

389

488

411

306

519

186

165

708

168

750

126

371

106*

875

Effective Base

781

727

34

113

668

233

551

348

434

371

266

459

172

144

626

155

664

117

323

100

875

The amount of building on greenfield

161

152 19%

3 8%

16 13%

145 19%

42 18%

118 18%

77 20%

84 17%

63 15%

63 21%

46

37

148

13 8%

129 17%

32

25%zp

66 18%

23 22%

155 18%

The amount of job growth

173

158 20%

9 21%

25 20%

148 20%

48 20%

125 20%

89 23%

84 17%

91 22%

50 16%

114

22%l

24 13%

32 19%

127 18%

46

27%zn

155 21%

18 14%

73 20%

17 16%

177 20%

The amount of population growth

234 27%

212 26%

14 33%

29 23%

205 27%

62 26%

172 27%

107 27%

128 26%

100 24%

85 28%

129 25%

52 28%

52 32%

194 27%

40 24%

202 27%

32 25%

98 27%

34 32%

230 26%

The amount of housing

284

260 32%dgmn 32%

16 38%

55

230 31%

81 34%

204 32%

105 27%

179

153

94 31%

193

54 29%

34 21%

216 30%

68

248 33%

36 29%

130 35%

29 27%

286 33%

23 3%

4 2%

20 3%

11 3%

13 3%

16 2%

8

6%zp

4 1%

3 3%

27 3%

-

-

-

-

-

-

-

None of these Don't know

18%ikop 20%ln

24

3%ikpr

-

44%zd

24 3%

-

1 1%

-

-

-

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

-

-

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

37%zg

37%z

5 1% -

13

77 15%

37%zm

25%zk

22%k

4%i

5 1%

9

10

-

-

-

-

5%k

6%zk

21%zo

23 3% -

41%zn

2 1% -

-


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 121

Q.14.2. The options we presented to you were based on four main factors. Which of the factors on this card were most important ... in helping to choose Option x? Second most important Base : All who didn't answer None of these/ Don't know previously

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

Key factors for option choice

C (j)

D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

875

263

385

101

611

242

326

226

143

284

287

74

263

298

154

160

875

Weighted Total

877

271

373

108*

607

229

338

236

143

287

284

76*

268

303

150

156

875

Effective Base

781

232

347

90

542

221

292

196

128

253

258

66

233

264

136

149

875

The amount of building on greenfield

161 18%

55 20%

62 17%

16 15%

114 19%

23 10%

67 20%

57 24%

35 25%

66 23%

38 13%

10 13%

-

69 23%

47 31%

46 29%

155 18%

The amount of job growth

173 20%

39 14%

86 23%

17 16%

130 21%

45 20%

73 22%

39 17%

31 21%

49 17%

62 22%

16 21%

74 28%

-

46 31%

53 34%

177 20%

The amount of population growth

234 27%

75 28%

88 24%

35 32%

144 24%

63 28%

87 26%

63 27%

37 26%

85 30%

68 24%

20 27%

88 33%

92 31%

-

54 35%

230 26%

The amount of housing

284 32%

95 35%

129 34%

36 33%

203 33%

96 42%

102 30%

67 28%

36 25%

79 27%

115 40%

29 38%

100 37%

133 44%

51 34%

-

286 33%

24 3%

7 3%

9 2%

4 4%

15 3%

2 1%

9 3%

10 4%

5 3%

9 3%

2 1%

1 1%

6 2%

9 3%

6 4%

4 2%

-

-

-

-

-

-

-

-

-

-

-

-

-

None of these Don't know

-

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base

-

-

27 3% -


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 122

Q.14.2. The options we presented to you were based on four main factors. Which of the factors on this card were most important ... in helping to choose Option x? Second most important Base : All who didn't answer None of these/ Don't know previously

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

Unweighted Total

875

87

24

228

25

99

68

137

16

Weighted Total

877

97*

24**

206

27**

95*

65*

142

18**

Effective Base

781

74

23

211

21

90

61

123

The amount of building on greenfield

161

22

23%j

4 15%

39 19%

8 28%

17 18%

10 15%

The amount of job growth

173 20%

25 26%

3 13%

39 19%

3 9%

22 23%

The amount of population growth

234 27%

18 19%

6 26%

56 27%

6 22%

The amount of housing

284 32%

31 32%

11 47%

62 30%

10 37%

24 3%

* *

-

10

-

-

-

None of these Don't know

18%jq

J (j)

K (k)

L (l)

M (m)

Yes (n)

80

75

6

4

23

103*

70*

5**

4**

19**

14

76

65

6

4

20 14%

-

32

7 9%

-

15 24%

24 17%

3 16%

17 16%

18 25%

22 23%

17 26%

51

36%zae

7 37%

26 25%

31 33%

19 29%

42 30%

8 47%

29 28%

5%i

1 3%

3 3%

5

7%zaij

5 4%

-

-

-

-

-

-

-

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

No (o)

Canterbury District Personas

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Unwtd Total

88

787

96

85

161

112

91

327

875

111*

765

121*

79*

167

123*

83*

301

875

21

81

705

90

75

146

95

82

301

875

-

3 17%

22 20%

138 18%

32

-

-

5 25%

19 17%

154 20%

19 27%

1 14%

1 27%

5 26%

36 32%

27 38%

5 86%

3 73%

6 33%

34 30%

-

-

-

-

-

-

-

-

-

-

31%zcfgj

7 8%

24 14%

30

24%q

13 15%

57

19%q

155 18%

20 16%

18 22%

27 16%

28 22%

20 24%

61 20%

177 20%

198 26%

33 27%

21 26%

57

34%zs

24 20%

21 26%

78 26%

230 26%

250 33%

37 31%

34

54 32%

41 33%

25 30%

93 31%

286 33%

-

24

3%z

-

-

5 3%

1 1%

5

12

-

-

-

-

-

-

-

-

26%zqr

43%zu

6%pq

4%p

27 3% -


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 123

Q.14.3. The options we presented to you were based on four main factors. Which of the factors on this card were most important ... in helping to choose Option x? Third most important Base : All who didn't answer None of these/ Don't know previously

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

848

430

418

134

92

272

129

221

225

218

217

188

384

112

270

74

818

27

123

725

848

Weighted Total

852

412

440

185

122*

239

109

198

284

195

213

160

372

125*

243

100*

820

29**

106

746

848

Effective Base

758

389

371

123

82

255

124

215

207

200

194

176

338

99

263

70

731

25

114

647

848

The amount of building on greenfield

139

69 17%

69 16%

36 20%

18 15%

37 16%

17 16%

29 15%

45 16%

40

20%k

34 16%

20 12%

61 16%

27 22%

35 14%

15 15%

131 16%

6 23%

10 10%

128

142 17%

The amount of job growth

150 18%

72 17%

78 18%

24 13%

26 21%

50 21%

19 18%

31 16%

53 19%

31 16%

41 19%

25 16%

69 18%

18 14%

44 18%

19 19%

144 18%

5 18%

25 24%

124 17%

150 18%

The amount of population growth

289

140 34%

149 34%

63 34%

35 28%

82 34%

42 39%

68 34%

79 28%

78

87

41%zhk

45 28%

122 33%

47 37%

86 35%

28 28%

280 34%

9 30%

41 39%

248 33%

287 34%

The amount of housing

226

108 26%

117 27%

53 29%

35 29%

56 23%

25 23%

57 29%

85 30%

44 23%

49 23%

48 30%

105

28%m

23 18%

61 25%

33

217 26%

6 22%

25 24%

200 27%

219 26%

49

23 6%

27 6%

8 4%

9 7%

14 6%

5 5%

14 7%

22

8%ij

3 1%

3 1%

16 4%

10 8%

18 7%

47 6%

2 8%

4 4%

45 6%

50 6%

-

-

-

-

-

-

-

-

-

-

-

-

-

-

None of these Don't know

16%r

34%h 26%m 6%ij

-

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

-

-

-

40%zhk

22

14%zhij

-

33%m

5 5% -

-

17%r


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 124

Q.14.3. The options we presented to you were based on four main factors. Which of the factors on this card were most important ... in helping to choose Option x? Third most important Base : All who didn't answer None of these/ Don't know previously

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

848

38

134

106

570

266

71

16

19

527

321

600

97

142

696

68

82

1

248

600

848

Weighted Total

852

40*

143

109*

561

262

68*

13*

17*

536

316

618

97*

130

702

75*

74*

1*

259

593

848

Effective Base

758

35

120

92

512

233

65

15

16

477

281

539

85

127

620

61

78

1

217

542

848

The amount of building on greenfield

139 16%

7 17%

25 18%

22 21%

84 15%

37 14%

17 25%

2 11%

2 14%

81 15%

57 18%

89 14%

21 22%

25 19%

107 15%

15 21%

17 22%

-

55 21%

83 14%

142 17%

The amount of job growth

150 18%

11 26%

25 17%

21 19%

94 17%

46 18%

12 18%

3 22%

4 23%

92 17%

58 18%

110 18%

17 17%

23 18%

126 18%

11 15%

11 15%

1 100%

45 17%

105 18%

150 18%

The amount of population growth

289 34%

9 24%

36 25%

26 24%

218 39%

82 31%

24 35%

6 48%

8 43%

182 34%

107 34%

215 35%

35 36%

37 28%

244 35%

22 30%

23 31%

-

89 34%

200 34%

287 34%

The amount of housing

226 26%

9 23%

41 29%

32 30%

143 26%

83 32%

13 19%

2 18%

3 20%

146 27%

79 25%

169 27%

21 22%

36 28%

187 27%

17 23%

21 29%

-

57 22%

169 28%

219 26%

49 6%

4 10%

16 11%

7 7%

22 4%

13 5%

2 3%

-

-

34 6%

15 5%

35 6%

3 3%

10 8%

39 6%

8 11%

2 2%

-

13 5%

37 6%

50 6%

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

None of these Don't know

-

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base

-


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 125

Q.14.3. The options we presented to you were based on four main factors. Which of the factors on this card were most important ... in helping to choose Option x? Third most important Base : All who didn't answer None of these/ Don't know previously

Satisfaction with See housing as a Planning for homes as Growth of economy as Support for building in local area priority priority priority area Support for building in district Development concerns Development plusses Change of opinion Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Yes (n)

No (o)

Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

848

782

41

125

723

249

599

377

471

406

286

508

182

151

679

169

729

119

360

108

848

Weighted Total

852

781

42*

124

728

233

620

378

475

406

293

513

176

155

685

167

734

118

367

103*

848

Effective Base

758

704

34

112

646

228

533

337

421

365

254

452

164

135

605

153

649

109

319

97

848

The amount of building on greenfield

139

121 15%

16

37%za

20 16%

118 16%

41 18%

97 16%

53 14%

85 18%

75 19%

38 13%

97

19%zl

18 10%

24 15%

104 15%

35 21%

127 17%

12 10%

65 18%

14 13%

142 17%

The amount of job growth

150 18%

137 18%

4 10%

22 18%

128 18%

36 15%

114 18%

62 16%

88 19%

75 18%

49 17%

90 18%

28 16%

30 19%

128 19%

22 13%

132 18%

17 15%

73 20%

17 17%

150 18%

The amount of population growth

289

266 34%

11 26%

54

43%zd

235 32%

76 33%

213 34%

127 34%

162 34%

143 35%

104 36%

182

66

37%m

38 24%

225 33%

63 38%

243 33%

46 39%

122 33%

36 35%

287 34%

The amount of housing

226

208 27%

11 27%

25 20%

200 28%

65 28%

160 26%

115

110 23%

98 24%

79 27%

117 23%

54

53

190 28%

36 21%

187 26%

38 32%

87 24%

28 28%

219 26%

49

49

6%z

-

3 2%

46 6%

14 6%

35 6%

21 6%

28 6%

15 4%

23

27 5%

11 6%

11 7%

38 6%

11 7%

45 6%

5 4%

20 5%

8 8%

50 6%

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

None of these Don't know

16%al

34%dm 26%hk 6%i

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

30%zh

8%i

-

35%m

31%k

34%zk

-

-

-

-


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 126

Q.14.3. The options we presented to you were based on four main factors. Which of the factors on this card were most important ... in helping to choose Option x? Third most important Base : All who didn't answer None of these/ Don't know previously

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

Key factors for option choice

C (j)

D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

848

255

375

95

596

239

317

216

138

274

284

73

258

289

146

155

848

Weighted Total

852

264

365

104*

592

228

330

226

139

278

282

75*

262

294

144

152

848

Effective Base

758

225

339

85

529

219

284

187

123

244

255

65

229

256

129

144

848

The amount of building on greenfield

139 16%

35 13%

66 18%

18 17%

101 17%

41 18%

51 15%

36 16%

14 10%

44 16%

57 20%

15 19%

-

63 21%

39 27%

37 25%

142 17%

The amount of job growth

150 18%

43 16%

56 15%

15 14%

99 17%

43 19%

55 17%

37 16%

28 20%

69 25%

30 11%

14 19%

64 24%

-

46 32%

40 26%

150 18%

The amount of population growth

289 34%

92 35%

130 36%

31 30%

216 37%

82 36%

107 33%

78 35%

52 37%

74 27%

104 37%

25 33%

103 39%

123 42%

-

63 41%

287 34%

The amount of housing

226 26%

77 29%

92 25%

35 34%

144 24%

45 20%

94 28%

69 30%

38 27%

72 26%

75 27%

18 24%

78 30%

94 32%

54 37%

-

219 26%

49 6%

18 7%

20 6%

5 5%

32 5%

16 7%

22 7%

6 3%

7 5%

19 7%

16 6%

4 5%

16 6%

15 5%

6 4%

12 8%

50 6%

-

-

-

-

-

-

-

-

-

-

-

-

-

-

None of these Don't know

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

-

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base

-

-


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 127

Q.14.3. The options we presented to you were based on four main factors. Which of the factors on this card were most important ... in helping to choose Option x? Third most important Base : All who didn't answer None of these/ Don't know previously

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

Unweighted Total

848

86

24

217

24

97

63

131

16

Weighted Total

852

96*

24**

196

26**

93*

60*

137

18**

Effective Base

758

74

23

202

20

88

57

118

The amount of building on greenfield

139 16%

12 13%

5 22%

24 12%

2 9%

15 16%

9 14%

The amount of job growth

150 18%

14 15%

4 18%

35 18%

5 21%

20 21%

The amount of population growth

289

36

38%g

10 42%

74

38%g

7 28%

The amount of housing

226

30 31%

2 10%

50 25%

11 42%

4 4%

2 9%

14 7%

-

-

-

None of these Don't know

34%gr 26%o

49 6% -

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

J (j)

K (k)

L (l)

M (m)

Yes (n)

80

75

6

4

23

103*

70*

5**

4**

19**

14

76

65

6

4

30

22%ci

4 24%

10 10%

18

2 43%

15 24%

22 16%

2 12%

17 17%

9 13%

32 35%

20 33%

33 24%

6 36%

33 31%

24 26%

13 22%

39 28%

5 29%

35

-

2 2%

4 6%

-

-

-

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

No (o)

Canterbury District Personas

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Unwtd Total

88

760

96

85

155

110

86

314

848

111*

741

121*

79*

161

122*

79*

289

848

21

81

681

90

75

141

94

77

290

848

1 24%

5 26%

19 17%

119 16%

14 12%

22

36

22%zpsu

14 12%

13 17%

38 13%

142 17%

-

2 50%

4 22%

19 17%

131 18%

20 16%

11 14%

27 17%

20 16%

19 24%

54 19%

150 18%

26 37%

2 43%

1 27%

7 37%

29 26%

260

39 32%

29 37%

43 27%

44 36%

27 34%

37%r

287 34%

1 14%

-

3 15%

41

185 25%

40

14 17%

41 26%

41

16 20%

74 26%

219 26%

8 6%

3 4%

15 9%

4 3%

4 5%

16 5%

50 6%

-

-

-

-

-

-

26%zaci

34%j

13 19%

13

9%e

-

8 8%

3 5%

-

-

-

4 3%

-

-

-

-

-

-

-

-

36%zo

35%z

46 6% -

33%q

27%zpsu

-

33%q

107


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 128

Q.14.4. The options we presented to you were based on four main factors. Which of the factors on this card were most important ... in helping to choose Option x? Fourth most important Base : All who didn't answer None of these/ Don't know previously

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Ethnicity

Retired (n)

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

798

406

392

128

86

256

123

205

208

216

214

160

367

104

249

70

771

24

118

680

798

Weighted Total

803

389

414

177

114*

224

104

184

262

192

211

138

356

115*

225

95*

772

26**

102

701

798

Effective Base

714

367

349

118

77

241

118

200

192

199

191

149

323

92

242

66

689

23

110

608

798

The amount of building on greenfield

261 33%

127 33%

134 32%

58 33%

40 35%

65 29%

38 37%

60 33%

92 35%

63 33%

61 29%

45 32%

106 30%

35 31%

83 37%

31 32%

249 32%

10 37%

37 36%

224 32%

261 33%

The amount of job growth

195

88 22%

108 26%

29 16%

23 21%

62

28%c

24 24%

57

31%zc

65 25%

44 23%

55 26%

31 22%

94 26%

22 19%

59 26%

19 20%

185 24%

9 36%

21 20%

175 25%

191 24%

The amount of population growth

147 18%

66 17%

82 20%

44 25%

16 14%

39 17%

17 16%

32 17%

50 19%

34 18%

41 19%

22 16%

55 16%

25 22%

40 18%

21 23%

145 19%

3 10%

19 18%

129 18%

147 18%

The amount of housing

154

91

23%zb

64 15%

33 19%

28 25%

47 21%

19 19%

27 15%

41 15%

37 19%

49 23%

28 20%

79 22%

22 20%

36 16%

17 17%

149 19%

4 17%

19 19%

135 19%

155 19%

19 5%

26 6%

14 8%

6 5%

12 5%

5 5%

9 5%

14 5%

14

12

21 6%

10 8%

7 3%

7 8%

45 6%

-

7 7%

38 5%

44 6%

-

-

-

-

-

-

-

-

-

-

-

-

-

-

None of these Don't know

24%c

19%b

45

6%jn

-

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

-

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

-

-

7%j

5 2%

-

-

9%j

-


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 129

Q.14.4. The options we presented to you were based on four main factors. Which of the factors on this card were most important ... in helping to choose Option x? Fourth most important Base : All who didn't answer None of these/ Don't know previously

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

798

35

118

98

547

251

69

16

19

492

306

565

95

131

656

60

80

1

235

563

798

Weighted Total

803

36*

127

101*

539

248

66*

13*

17*

501

302

583

94*

120

662

67*

72*

1*

246

557

798

Effective Base

714

33

105

85

491

220

63

15

16

445

268

508

83

118

585

54

76

1

206

509

798

The amount of building on greenfield

261 33%

9 24%

47 37%

26 25%

180 33%

81 33%

16 25%

2 16%

6 32%

167 33%

94 31%

172 30%

44 47%

43 36%

220 33%

26 39%

14 19%

1 100%

77 31%

184 33%

261 33%

The amount of job growth

195 24%

2 5%

27 22%

28 28%

138 26%

65 26%

22 33%

2 17%

4 21%

133 26%

63 21%

167 29%

12 13%

17 14%

161 24%

9 13%

25 35%

-

57 23%

138 25%

191 24%

The amount of population growth

147 18%

10 29%

24 19%

16 16%

96 18%

43 17%

4 6%

4 30%

1 7%

82 16%

66 22%

96 16%

21 22%

28 23%

112 17%

17 25%

18 25%

-

47 19%

100 18%

147 18%

The amount of housing

154 19%

11 32%

21 16%

20 19%

102 19%

44 18%

19 30%

5 35%

6 36%

90 18%

64 21%

115 20%

11 12%

26 21%

131 20%

11 16%

12 17%

-

51 21%

104 19%

155 19%

45 6%

3 9%

7 6%

12 12%

23 4%

15 6%

4 7%

* 3%

1 4%

30 6%

15 5%

32 6%

6 6%

7 6%

38 6%

4 6%

3 4%

-

15 6%

30 5%

44 6%

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

None of these Don't know

-

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base

-


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 130

Q.14.4. The options we presented to you were based on four main factors. Which of the factors on this card were most important ... in helping to choose Option x? Fourth most important Base : All who didn't answer None of these/ Don't know previously

Satisfaction with See housing as a Planning for homes as Growth of economy as Support for building in local area priority priority priority area Support for building in district Development concerns Development plusses Change of opinion Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Yes (n)

No (o)

Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unweighted Total

798

732

41

122

676

233

565

356

442

388

265

479

171

141

640

158

684

114

339

Weighted Total

803

732

42*

121

682

218

585

357

446

391

270

486

166

144

648

155

690

113

347

95*

798

Effective Base

714

659

34

109

604

212

503

319

395

349

236

428

153

126

571

143

609

104

301

90

798

The amount of building on greenfield

261

239 33%

12 29%

40 33%

220 32%

64 29%

197 34%

119 33%

142 32%

169

120 34%

26 27%

261 33%

The amount of job growth

195

178 24%gikopr 24%

13 30%

32 26%

164 24%

64

131 22%

74 21%

The amount of population growth

147

135 18%

6 14%

30 25%

118 17%

51

96 16%

The amount of housing

154

142 19%

7 17%

15 13%

139 20%

31 14%

45 6%

39 5%

4 10%

4 3%

41 6%

8 4%

-

-

-

None of these Don't know

33%jlmnq

18%f 19%e

-

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

-

29%zf 24%zf

-

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

58 21%

36 22%

28 19%

180 28%

81

245

16 14%

39%zi

84 17%

67

42

182

13 8%

143 21%

52

46%zp

71 21%

30

31%r

191 24%

106

195

798

40%zlm

52%zn

36%zq

27%g

54 14%

71 20%

76 17%

80 21%

49 18%

92 19%

28 17%

25 17%

119 18%

28 18%

126 18%

21 19%

68 20%

17 17%

147 18%

21%e

79 22%

75 17%

66 17%

45 17%

91 19%

27 16%

36 25%

130 20%

25 16%

133 19%

21 18%

72 21%

17 18%

155 19%

37 6%

14 4%

31 7%

21 5%

12 5%

24 5%

7 4%

13 9%

36 6%

9 6%

42 6%

3 3%

17 5%

6 6%

44 6%

-

-

-

-

-

-

-

-

123

121

43%zj

100

Unwtd Total

41%zkm

-

29%k

28%zo

-

-

-

-

-

-


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 131

Q.14.4. The options we presented to you were based on four main factors. Which of the factors on this card were most important ... in helping to choose Option x? Fourth most important Base : All who didn't answer None of these/ Don't know previously

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

Key factors for option choice

C (j)

D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

798

239

352

90

563

220

298

210

131

255

267

70

243

273

139

143

798

Weighted Total

803

246

344

99*

560

212

307

220

132

260

267

71*

246

279

138

140

798

Effective Base

714

211

318

80

501

201

268

182

117

228

240

62

216

242

122

133

798

The amount of building on greenfield

261 33%

66 27%

137 40%

31 31%

190 34%

111 52%

88 29%

42 19%

26 19%

50 19%

135 51%

39 55%

-

148 53%

53 38%

61 43%

261 33%

The amount of job growth

195 24%

81 33%

58 17%

34 34%

121 22%

25 12%

72 23%

84 38%

57 44%

88 34%

19 7%

2 3%

107 44%

-

43 31%

45 32%

191 24%

The amount of population growth

147 18%

48 19%

71 21%

18 18%

107 19%

39 18%

60 19%

39 18%

15 12%

49 19%

56 21%

17 24%

60 24%

64 23%

-

23 17%

147 18%

The amount of housing

154 19%

41 17%

60 17%

14 14%

109 20%

23 11%

72 24%

45 21%

27 20%

57 22%

44 16%

8 11%

67 27%

52 19%

35 26%

-

155 19%

45 6%

10 4%

19 6%

3 3%

33 6%

14 7%

15 5%

10 4%

6 5%

15 6%

13 5%

5 7%

12 5%

15 5%

7 5%

11 8%

44 6%

-

-

-

-

-

-

-

-

-

-

-

-

-

None of these Don't know

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

-

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base

-

-

-


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 132

Q.14.4. The options we presented to you were based on four main factors. Which of the factors on this card were most important ... in helping to choose Option x? Fourth most important Base : All who didn't answer None of these/ Don't know previously

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

J (j)

K (k)

L (l)

M (m)

Yes (n)

Unweighted Total

798

82

22

200

24

95

59

118

16

75

72

6

4

23

Weighted Total

803

92*

22**

182

26**

91*

56*

124

18**

96*

66*

5**

4**

19**

Effective Base

714

70

21

185

20

87

53

107

14

72

63

6

4

The amount of building on greenfield

261

27 29%

4 17%

44 24%

11 41%

34

37%c

21 37%

41 33%

6 37%

34 35%

28

43%c

1 27%

The amount of job growth

195

26

28%j

12 56%

60

33%zefj

6 22%

15 16%

9 17%

28 23%

4 24%

21 22%

7 11%

The amount of population growth

147 18%

17 18%

1 4%

27 15%

8 30%

20 22%

10 17%

20 16%

3 19%

20 21%

The amount of housing

154 19%

19 20%

3 13%

42 23%

1 3%

19 20%

12 21%

21 17%

4 20%

19 20%

45 6%

4 4%

2 10%

10 5%

1 3%

3 4%

4 8%

13

-

-

-

-

-

-

-

-

None of these Don't know

33%c 24%jq

-

-

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

10%zi

No (o)

Canterbury District Personas

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Unwtd Total

85

713

91

82

140

106

82

295

798

108*

695

113*

75*

147

118*

75*

273

798

21

78

640

86

72

128

90

73

272

798

3 76%

5 30%

40 38%

220 32%

40 35%

33

45 31%

38 32%

26 35%

78 28%

261 33%

3 57%

-

4 20%

21 19%

175 25%

25 22%

10 13%

41

32

27%q

13 18%

75

27%q

191 24%

15 23%

1 16%

1 24%

5 27%

26 24%

121 17%

23 20%

17 22%

21 15%

25 21%

15 20%

47 17%

147 18%

12 18%

-

-

3 15%

17 16%

137 20%

22 20%

12 16%

24 16%

19 16%

15 20%

61 22%

155 19%

2 3%

4 5%

-

-

2 9%

4 3%

41 6%

2 2%

4 5%

5 4%

6 8%

13 5%

44 6%

-

-

-

-

-

-

-

-

-

-

-

-

-

44%zu

28%q

15

10%zpu

-


Canterbury Future Development (FINAL - General Public)

Q.14. Summary Table. The options we presented to you were based on four main factors. Which of the factors on this card were most important in helping to choose Option ...? Base : All who didn't answer None of these/ Don't know The amount of building on greenfield

The amount of job growth

The amount of population growth

The amount of housing

Unweighted Total

821

816

818

820

Weighted Total

828

822

821

820

Effective Base

734

729

731

733

268 32%

303 37%

150 18%

156 19%

161 19%

173 21%

234 29%

284 35%

139 17%

150 18%

289 35%

226 28%

261 32%

195 24%

147 18%

154 19%

2.53

2.71

2.47

2.54

Most important Second most important Third most important Fourth most important MEAN

(4)

(3) (2)

(1)

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 %

INTERNAL USE ONLY

Table 133


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 134

Q.15. Still thinking about Option .../ these options, which, if any, of these types of home do you think should be built in the district of Canterbury? Base : All Respondents

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

Homes for single people

378 42%

180 42%

197 42%

70 37%

48 39%

115 45%

51 44%

93 43%

119 40%

84 41%

99 45%

75 41%

50 38%

111 42%

35 32%

366 42%

8 29%

48 41%

330 42%

388 43%

Family homes

701 78%

336 78%

364 77%

141 73%

100 80%

209 82%

85 74%

167 77%

226 77%

156 77%

179 81%

140 76%

301 78%

108 82%

201 77%

79 73%

680

20 68%

95 81%

605 77%

704 78%

Purpose-built student accommodation

272

129 30%djlmpr 30%

143 30%

83

43%zdefg

25 20%

72 28%

32 28%

59 27%

41%zijk

53 26%

51 23%

48 26%

102 26%

28 21%

73 28%

65

256 29%

16 53%

26 23%

246 31%

267 30%

Retirement homes

93

49

87

71

142

33 25%

32 29%

309

121

314

148 35%

166 35%

57 30%

27 21%

94 32%

59 29%

90

Other (specify)

37

4%i

19 4%

18 4%

10 5%

8 6%

6 2%

5 4%

8 4%

9 3%

3 1%

16

Don't know

14 2%

7 2%

7 2%

2 1%

3 2%

5 2%

1 1%

3 1%

5 2%

2 1%

No answer

38

16 4%

22 5%

4 2%

4 3%

14 5%

5 5%

12 5%

2 1%

35%dim

4%hj

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

37%d

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

43%zcd

41%zcd

26

13%zhjk

179

46%zo

3 11%

42 36%

272 35%

325 36%

7%zi

8 4%

19 5%

6 5%

9 3%

3 3%

35 4%

2 6%

4 4%

32 4%

35 4%

4 2%

3 1%

4 1%

2 2%

4 1%

4 3%

14 2%

1 2%

-

14 2%

14 2%

2 1%

8

19 5%

5 4%

13 5%

2 2%

36 4%

2 7%

3 2%

36 5%

41 5%

41%zi

39%i

5%hj

37%m

105

61%zlmn

78%z

40%zm

36%z


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 135

Q.15. Still thinking about Option .../ these options, which, if any, of these types of home do you think should be built in the district of Canterbury? Base : All Respondents

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

Homes for single people

378 42%

16 38%

59 38%

54 47%

248 42%

125 46%

34 48%

6 41%

8 46%

244 42%

134 41%

280 43%

36 37%

57 42%

308 42%

32 42%

37 44%

-

90 33%

288 46%

388 43%

Family homes

701 78%

33 79%

112 73%

86 74%

470 79%

209 77%

58 81%

12 83%

11 63%

445 78%

255 78%

507 77%

86 87%

99 73%

585 79%

60 79%

53 64%

1 100%

233 85%

468 74%

704 78%

Purpose-built student accommodation

272 30%

16 37%

67 44%

36 31%

154 26%

76 28%

19 26%

1 8%

5 29%

204 36%

68 21%

176 27%

21 21%

69 51%

236 32%

20 26%

16 19%

-

74 27%

198 31%

267 30%

Retirement homes

314 35%

10 25%

51 33%

49 42%

204 34%

97 36%

33 46%

5 33%

4 22%

209 36%

105 32%

244 37%

29 29%

39 29%

261 35%

20 27%

33 40%

-

79 29%

234 37%

325 36%

Other (specify)

37 4%

2 5%

4 2%

8 7%

23 4%

13 5%

5 7%

* 2%

-

25 4%

12 4%

27 4%

5 5%

4 3%

29 4%

5 7%

3 3%

-

9 3%

27 4%

35 4%

Don't know

14 2%

2 4%

4 3%

1 1%

7 1%

2 1%

2 2%

1 5%

-

11 2%

3 1%

10 2%

-

4 3%

12 2%

2 2%

-

-

5 2%

10 2%

14 2%

No answer

38 4%

-

2 2%

4 3%

32 5%

13 5%

3 5%

2 11%

1 4%

23 4%

16 5%

37 6%

1 1%

1 *

27 4%

-

11 13%

-

13 5%

25 4%

41 5%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 136

Q.15. Still thinking about Option .../ these options, which, if any, of these types of home do you think should be built in the district of Canterbury? Base : All Respondents

Satisfaction with See housing as a Planning for homes as Growth of economy as Support for building in local area priority priority priority area Support for building in district Development concerns Development plusses Change of opinion Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Yes (n)

No (o)

Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

Homes for single people

378

292 40%

86

339

39 30%

164 43%

41 37%

388 43%

Family homes

701

145

Purpose-built student accommodation

272

Retirement homes

341 42%hjlnq 41%

16 36%

53 41%

324 42%

102 42%

275 42%

181

196 39%

185

113 35%

240

65 33%

649 78%

33 74%

98 76%

603 78%

185 75%

516 79%

306 78%

394 78%

344

225 70%

444

120 61%

130

555 76%

620

80 61%

316

76 69%

704 78%

252 30%

13 29%

38 30%

234 30%

76 31%

196 30%

128 33%

144 28%

150

76 24%

173

40 21%

56

33%l

211 29%

61 35%

245

27 21%

118

22 20%

267 30%

314 35%

284 34%

22

42 33%

271 35%

94 38%

220 34%

141 36%

173 34%

144 34%

111 35%

197

37%m

67 34%

49 28%

250 34%

64 37%

271 35%

43 32%

140 37%

39 35%

325 36%

Other (specify)

37

33 4%

3 7%

5 4%

31 4%

9 4%

27 4%

26

11 2%

17 4%

14 4%

21 4%

10 5%

6 4%

31 4%

5 3%

34 4%

3 2%

17 4%

8 7%

35 4%

Don't know

14

14 2%

-

2 1%

13 2%

2 1%

12 2%

8 2%

6 1%

3 1%

7 2%

5 1%

5 3%

4 2%

10 1%

4 2%

No answer

38

35 4%

1 2%

5 4%

33 4%

13 5%

25 4%

16 4%

23 4%

5 1%

7

37

1 *

78%jlnqs 30%jlqs

4%h 2%ip 4%ikopr

51%za

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

46%zh

7%zh

44%j 82%zj 36%zj

29

9%zi

46%zl 84%zlm 33%l

7 1%

24

12%zkm

71 41% 75%l

4%k

5%zo

50%zn 85%zn

44%zq 80%zq 32%zq

84%zs 31%s

9 1%

5

3 1%

2 2%

14 2%

20 3%

18

6 2%

8

41 5%

4%zp

14%zp

7%r


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 137

Q.15. Still thinking about Option .../ these options, which, if any, of these types of home do you think should be built in the district of Canterbury? Base : All Respondents

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

Key factors for option choice

C (j)

D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

Homes for single people

378 42%

89 32%

193 50%

32 28%

255 41%

114 49%

145 42%

83 34%

45 31%

130 45%

139 49%

35 46%

104 39%

133 44%

69 46%

64 41%

388 43%

Family homes

701 78%

202 72%

314 82%

85 75%

479 77%

200 87%

285 82%

160 66%

99 68%

240 82%

248 87%

62 81%

194 72%

247 81%

115 77%

130 83%

704 78%

Purpose-built student accommodation

272 30%

75 27%

112 29%

35 31%

164 26%

72 31%

119 34%

58 24%

32 22%

77 26%

126 44%

20 26%

67 25%

103 34%

52 35%

45 29%

267 30%

Retirement homes

314 35%

92 33%

127 33%

33 29%

222 36%

84 36%

122 35%

83 34%

43 30%

114 39%

107 38%

23 31%

81 30%

106 35%

61 41%

59 38%

325 36%

Other (specify)

37 4%

10 4%

15 4%

4 3%

30 5%

7 3%

19 5%

8 3%

6 4%

11 4%

8 3%

3 4%

13 5%

13 4%

8 5%

3 2%

35 4%

Don't know

14 2%

3 1%

3 1%

4 4%

9 1%

2 1%

4 1%

3 1%

3 2%

3 1%

-

3 4%

2 1%

7 2%

4 3%

-

14 2%

No answer

38 4%

22 8%

9 2%

3 3%

31 5%

1 *

5 1%

26 11%

13 9%

2 1%

1 *

-

20 7%

4 1%

5 4%

4 2%

41 5%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 138

Q.15. Still thinking about Option .../ these options, which, if any, of these types of home do you think should be built in the district of Canterbury? Base : All Respondents

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

G (g)

H (h)

I (i)

M (m)

Yes (n)

99

74

141

6

4

91

811

97

165

113

98

340

902

97*

24**

218

27**

95*

70*

146

18**

104*

70*

5**

4**

20**

115*

787

122*

79*

171

124*

89*

314

902

75

23

223

21

90

67

127

14

77

66

6

4

22

84

727

91

76

150

96

89

312

902

Homes for single people

378

42 43%

15 61%

75 34%

16 58%

48

25 36%

64 44%

8 48%

42 40%

27 38%

1 16%

2 46%

12 62%

48 42%

329 42%

50 41%

29 37%

79 46%

57 46%

37 42%

123 39%

388 43%

Family homes

701

79 81%

18 76%

156 72%

18 68%

77 81%

58 83%

116 79%

14 79%

73 70%

62

5 100%

4 100%

17 86%

82 71%

619

87 71%

71

135 79%

97 78%

75 84%

233 74%

704 78%

Purpose-built student accommodation

272

33

9 36%

46 21%

6 24%

26 27%

21 30%

54

1 8%

48

46%zcefj

18 26%

1 27%

1 24%

6 30%

60

52%zo

213 27%

49

40%zu

21 26%

63

37%zu

40 32%

27 30%

72 23%

267 30%

Retirement homes

314 35%

44

45%i

10 41%

71 32%

9 34%

31 33%

25 36%

49 34%

8 46%

30 29%

23 33%

2 43%

1 24%

8 42%

40 34%

274 35%

38 31%

26 33%

59 35%

53 43%

34 38%

102 33%

325 36%

4 4%

-

11 5%

-

4 4%

1 1%

9 6%

2 9%

5 5%

2 2%

-

-

-

2 2%

35 4%

7 5%

2 2%

9 5%

4 4%

1 1%

14 5%

35 4%

4 1%

14 2%

Other (specify)

37 4%

Don't know

14 2%

-

1 4%

No answer

38

1 1%

-

4%r

4 2% 21

10%zagi

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

79%z

86

Unwtd Total

88

89%zci

24

No (o)

806

37%c

76

L (l)

902

34%c

81

K (k)

902

50%c

16

J (j)

Effective Base

30%cou

25

F (f)

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Weighted Total

78%c

241

E (e)

Canterbury District Personas

Unweighted Total

42%c

24

D (d)

High HMO density

90%zprsu

2 6%

1 1%

2 3%

3 2%

-

2 2%

-

-

-

-

2 2%

12 2%

2 2%

-

4 2%

2 1%

2 2%

1 3%

5 6%

4 6%

2 2%

-

1 1%

2 3%

-

-

1 3%

1 1%

37

1 1%

2 2%

2 1%

2 1%

5 6%

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

5%z

26

8%zprs

41 5%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 139

Q.16. Where do you think homes should be built within the district of Canterbury? Base : All Respondents

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

The city of Canterbury

390

182 42%

208 44%

89

63

118

46 40%

74 34%

141

81 40%

57

53%n

371 43%

16 54%

40 34%

350

391 43%

Whitstable

348

159 37%

189 40%

62 33%

53 43%

107 42%

42 37%

83 38%

121

Herne Bay

390

174 41%

215 46%

66 34%

65

122

49 43%

88 41%

Larger villages Barham, Blean, Bridge, Chartham, Hersden, Littlebourne and Sturry

431 48%

195 46%

236 50%

87 45%

66 53%

113 44%

64

Smaller villages

194

81 19%

113 24%

30 16%

35

Other (specify)

49

22 5%

27 6%

2 1%

3 2%

19

8

16

9 3%

It depends

33

18 4%

14 3%

2 1%

2 2%

10 4%

5 4%

14

5 2%

Don't know

38

17 4%

21 4%

4 2%

5 4%

11 4%

3 2%

15

11

No answer

64

32 7%

33 7%

16 8%

9 7%

18 7%

7 6%

14 7%

16 5%

43%gknr 39%k 43%co

22%k 5%cs 4%j 4%i 7%k

46%g

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

51%g

52%c

28%c

46%g

48%c

55 22% 7%c

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

56%ze

23 20% 7%c

100 45%

68 37%

168 44%

68

81

92

54 29%

151 39%

53 40%

102 39%

34 32%

337 39%

10 35%

39 33%

309 39%

354 39%

119 41%

96

106

69 38%

175

60

117

31 29%

380 44%

8 29%

47 40%

342 44%

396 44%

101 47%

140 48%

93 46%

113 51%

85 46%

175 45%

74

56%l

130 49%

45 42%

420 48%

10 34%

65 56%

366 47%

428 47%

52 24%

62

52

56

25%k

24 13%

77 20%

33 25%

61 23%

19 18%

191 22%

3 11%

20 17%

174 22%

196 22%

18

11 5%

10 6%

21 6%

5 4%

20

1 1%

49 6%

-

10%zs

37 5%

54 6%

12

3 1%

13

14 4%

1 1%

16

2 2%

31 4%

2 5%

2 2%

31 4%

36 4%

1 *

8

18

12 3%

5 4%

16 6%

5 5%

37 4%

1 3%

3 3%

34 4%

40 4%

24

18 8%

30 8%

10 7%

17 7%

7 6%

62 7%

2 8%

6 5%

59 7%

61 7%

8%c 6%zc

7%zc

48%k 41%k

21%k

4%i

40%k 47%k

26%k 9%zh 6%hj

12%zhk

41%k 48%k

4%i

7%zhj

10%zhij

6 4%

45%o

52%n

45%o

96 36%

44%o

8%zo 6%zm

12

45%r


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 140

Q.16. Where do you think homes should be built within the district of Canterbury? Base : All Respondents

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

The city of Canterbury

390 43%

23 55%

71 46%

52 45%

245 41%

121 45%

31 43%

7 44%

4 23%

258 45%

132 40%

259 39%

49 49%

76 56%

321 43%

39 51%

30 36%

1 100%

131 48%

259 41%

391 43%

Whitstable

348 39%

10 24%

51 33%

39 33%

248 42%

103 38%

34 48%

5 33%

3 18%

229 40%

118 36%

242 37%

45 45%

57 42%

287 39%

34 45%

25 30%

1 100%

110 40%

238 38%

354 39%

Herne Bay

390 43%

13 30%

58 38%

48 42%

271 46%

120 44%

37 52%

5 33%

7 39%

263 46%

127 39%

278 42%

58 58%

51 38%

328 44%

34 45%

26 32%

1 100%

128 47%

262 42%

396 44%

Larger villages Barham, Blean, Bridge, Chartham, Hersden, Littlebourne and Sturry

431 48%

13 32%

72 47%

58 50%

287 49%

124 46%

35 50%

7 46%

5 27%

284 50%

146 45%

317 48%

50 50%

58 43%

349 47%

40 52%

41 49%

1 100%

125 46%

306 49%

428 47%

Smaller villages

194 22%

5 12%

26 17%

16 14%

147 25%

58 22%

15 20%

2 13%

* 2%

126 22%

68 21%

143 22%

23 23%

26 19%

160 22%

17 22%

15 18%

1 100%

63 23%

131 21%

196 22%

Other (specify)

49 5%

1 2%

8 5%

6 5%

34 6%

14 5%

5 7%

2 11%

1 5%

27 5%

22 7%

42 6%

3 3%

3 2%

40 5%

2 3%

7 8%

-

11 4%

38 6%

54 6%

It depends

33 4%

1 2%

3 2%

7 6%

22 4%

7 3%

5 7%

1 5%

1 4%

27 5%

6 2%

30 5%

1 1%

2 1%

27 4%

2 2%

3 4%

-

9 3%

23 4%

36 4%

Don't know

38 4%

5 12%

4 2%

5 4%

24 4%

9 3%

1 2%

-

1 5%

30 5%

7 2%

29 4%

2 2%

6 5%

32 4%

3 4%

3 3%

-

10 3%

28 4%

40 4%

No answer

64 7%

1 2%

14 9%

7 6%

43 7%

22 8%

2 3%

2 11%

2 13%

30 5%

35 11%

54 8%

5 5%

5 4%

49 7%

5 7%

10 12%

-

20 7%

44 7%

61 7%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 141

Q.16. Where do you think homes should be built within the district of Canterbury? Base : All Respondents

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Development plusses Change of opinion Yes (n)

No (o)

Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

The city of Canterbury

390

102 32%

249

60 31%

79

45%l

299 41%

91

351

39 30%

167 44%

37 34%

391 43%

Whitstable

348

Herne Bay

390

Larger villages Barham, Blean, Bridge, Chartham, Hersden, Littlebourne and Sturry

361 43%djlnqs 44%

19 42%

72

318 41%

102 41%

288 44%

180 46%

211 41%

214

323 39%

15 35%

64

283 37%

101 41%

247 38%

168

180 35%

193

98 31%

225

58 30%

64 37%

264 36%

83

316

31 24%

150 40%

38 34%

354 39%

358 43%

14 32%

68

53%zd

322 42%

116 47%

274 42%

177 45%

213 42%

214

109 34%

252

64 33%

73 42%

299 41%

91

351

39 30%

170 45%

41 37%

396 44%

431

394 48%

24 53%

64 50%

367 47%

119 48%

312 48%

183 46%

248 49%

221

130 41%

284

67 34%

77 45%

324 44%

107

390

41 31%

192 51%

47 43%

428 47%

Smaller villages

194

174 21%

12 27%

38

156 20%

55 22%

140 21%

92 23%

102 20%

106

57 18%

126 24%

35 18%

31 18%

141 19%

53

179

16 12%

79 21%

25 23%

196 22%

Other (specify)

49

42 5%

4 8%

8 6%

41 5%

12 5%

37 6%

21 5%

28 5%

11 3%

27

20 4%

18

10 6%

42 6%

7 4%

34 4%

15

16 4%

9 8%

54 6%

It depends

33

30 4%

1 2%

2 2%

30 4%

12 5%

21 3%

15 4%

18 3%

11 3%

15 5%

15 3%

12 6%

6 3%

27 4%

5 3%

21 3%

11

9%zp

11 3%

3 2%

36 4%

Don't know

38

36 4%

1 2%

2 2%

35 5%

9 4%

28 4%

14 4%

24 5%

10 2%

17

15 3%

11 6%

11 6%

35 5%

3 2%

33 4%

4 3%

13 3%

8 7%

40 4%

No answer

64

61 7%

-

7 5%

58 7%

21 8%

44 7%

26 7%

38 8%

14 3%

40

23 4%

29

12 7%

61

3 2%

42 5%

19 5%

11 10%

61 7%

39%dhjlnq 43%djlnq 48%jlnq

22%dnq 5%ikp 4%p 4%ik 7%ikop

57%zd 50%zd

30%zd

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

43%zh

51%zj 46%zj 51%zj 53%zj

25%zj

9%zi

5%i

13%zi

47%zl 43%zl 48%zl 54%zlm

9%zk

15%zkm

8%zo

53%zn 49%zn 53%zn 63%zn

31%zn

46%zq 41%zq 45%zq 51%zq

23%zq

11%zp

22

17%zp


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 142

Q.16. Where do you think homes should be built within the district of Canterbury? Base : All Respondents

Enough homes Wtd Total (z)

Agree (a)

Enough employment opportunities

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

C (j)

Key factors for option choice D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

The city of Canterbury

390 43%

97 35%

172 45%

56 50%

261 42%

120 52%

172 50%

67 28%

50 34%

120 41%

147 52%

41 53%

Whitstable

348 39%

85 30%

167 43%

42 37%

239 38%

104 45%

141 40%

70 29%

45 31%

120 41%

126 44%

Herne Bay

390 43%

93 33%

189 49%

52 46%

265 43%

114 49%

158 45%

83 34%

49 34%

144 49%

134 47%

Larger villages Barham, Blean, Bridge, Chartham, Hersden, Littlebourne and Sturry

431 48%

120 43%

201 52%

54 48%

288 46%

131 57%

172 50%

95 39%

48 33%

158 54%

161 57%

Smaller villages

194 22%

52 19%

90 23%

16 14%

140 22%

66 29%

72 21%

38 16%

26 18%

71 24%

Other (specify)

49 5%

14 5%

21 5%

1 1%

40 6%

11 5%

14 4%

18 7%

9 6%

21 7%

It depends

33 4%

4 1%

12 3%

1 1%

24 4%

7 3%

7 2%

9 4%

9 6%

Don't know

38 4%

14 5%

16 4%

3 2%

21 3%

6 2%

16 4%

11 4%

8 6%

No answer

64 7%

31 11%

20 5%

8 7%

52 8%

9 4%

20 6%

32 13%

23 15%

9 3%

10 3%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base

95 36%

142 47%

73 48%

70 45%

391 43%

34 44%

81 30%

131 43%

58 39%

70 45%

354 39%

38 49%

103 39%

135 45%

64 42%

78 50%

396 44%

37 48%

114 43%

152 50%

76 50%

82 53%

428 47%

71 25%

15 19%

52 19%

73 24%

35 23%

31 20%

196 22%

8 3%

3 4%

20 8%

10 3%

10 7%

8 5%

54 6%

8 3%

4 2%

3 4%

11 4%

14 5%

5 3%

3 2%

36 4%

11 4%

9 3%

-

14 5%

10 3%

3 2%

5 3%

40 4%

4 5%

25 9%

13 4%

15 10%

6 4%

61 7%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 143

Q.16. Where do you think homes should be built within the district of Canterbury? Base : All Respondents

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

G (g)

H (h)

I (i)

K (k)

L (l)

M (m)

Yes (n)

88

99

74

141

81

76

6

4

811

97

165

113

98

340

902

97*

24**

218

27**

95*

70*

146

18**

104*

70*

5**

4**

20**

115*

787

122*

79*

171

124*

89*

314

902

806

75

23

223

21

90

67

127

14

77

66

6

4

22

84

727

91

76

150

96

89

312

902

The city of Canterbury

390

46

11 46%

79 36%

10 39%

43

20 29%

9 54%

61

33

2 43%

4 100%

7 33%

69

60%zo

322 41%

70

39

75

56

27 30%

122 39%

391 43%

Whitstable

348

50

11 44%

69 32%

6 23%

37 38%

21 31%

61 42%

9 50%

37 35%

32

3 58%

3 73%

8 43%

45 39%

302 38%

45 37%

38

72 42%

56

45%u

30 33%

105 34%

354 39%

Herne Bay

390

53

55%zcfi

11 47%

79 36%

9 32%

44 47%

25 36%

70

48%ci

10 57%

34 32%

39

55%zcfi

4 75%

2 46%

9 46%

52 45%

338 43%

44 36%

45

56%zptu

81 48%

62 50%

34 38%

124 39%

396 44%

Larger villages Barham, Blean, Bridge, Chartham, Hersden, Littlebourne and Sturry

431 48%

50 51%

17 70%

92 42%

10 36%

47 49%

38 54%

68 47%

11 62%

43 42%

37 53%

3 54%

2 46%

12 60%

53 46%

378 48%

54 44%

42 52%

85 50%

59 48%

49 55%

139 44%

428 47%

Smaller villages

194 22%

23 24%

7 29%

39 18%

2 6%

21 22%

12 18%

24 16%

6 35%

22 21%

30

34

Other (specify)

49

6 6%

1 6%

13 6%

1 3%

8

6

6 4%

1 5%

1 1%

It depends

33 4%

3 4%

-

10

5%i

2 7%

4 4%

4

7

5%i

-

Don't know

38 4%

1 1%

-

11 5%

1 3%

5 6%

4 6%

9 6%

-

No answer

64

6

-

30

-

5

2 1%

2 10%

43%ci

5%n

7%egr

52%zcfi

6%eg

14%zeg

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

4 16%

8%i

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

9%i

6%ij

7%eg

44%f

58%zcfg

46%f 45%c

91

58%zrtu

86

Unwtd Total

902

46%f

24

No (o)

902

64

16

J (j)

People approaching Older singles retirement or pensioners and on limited pensioners, incomes, owner living in occupiers of modest rented mid-range accommodation accommodation In urban in urban areas areas (t) (u)

Effective Base

39%cu

25

F (f)

Prospering older Students, Low income, families or Middle aged young singles younger professionals and older and couples families , owner people, some living in living in occupiers in with older rented modest rented larger families, accommodation accommodation accommodation owner in town in urban in urban occupiers in centres areas areas rural areas (p) (q) (r) (s)

Weighted Total

47%f

241

E (e)

Canterbury District Personas

Unweighted Total

43%cfotu

24

D (d)

High HMO density

49%t 48%u

44%t

45%t

2

2 46%

4 22%

32 27%

163 21%

28 23%

31 18%

25 20%

17 19%

60 19%

196 22%

3 4%

1 11%

-

3 13%

-

49

2 2%

4 5%

7 4%

7 5%

9

21 7%

54 6%

-

-

1 14%

-

1 5%

2 2%

31 4%

-

1 1%

7

5

5

14

36 4%

2 2%

3 4%

-

-

1 3%

4 3%

34 4%

2 2%

3 4%

9 6%

2 1%

5 5%

16 5%

40 4%

4

-

-

-

5 4%

60 8%

4

2 1%

5

30

61 7%

12

12%eg

42%zacefgi 43%

6%eg

6%zn

14

12%r

43%zprstu

5%r

4%p

4%p

10

8%r

10%p 6%p

5%r

5%p

9%r


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 144

Q.17a. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? There are plenty of employment opportunities in this area for the current population Base : All

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

Strongly agree

18

14

8

-

Tend to agree

94

46 11%

48 10%

27

Neither agree nor disagree

97

39 9%

57 12%

27

Tend to disagree

327

159 37%

168 36%

67 35%

Strongly disagree

296

137 32%

160 34%

70

34 8%

36 8%

AGREE

112

12%i

60 14%

52 11%

33

DISAGREE

623 69%

295 69%

328 69%

126 66%

-511 -57%

-235 -55%

-276 -58%

-92 -48%

Don't know

NET AGREE

2%bn

10%ei 11%gi 36%r 33%jkls 8%ci

3%zb

4 1%

7 3%

2 2%

8 3%

3 2%

18 8%

40

6 3%

34

13%g

14 12%

14 6%

37

39 31%

89 35%

44 38%

87 41%

58 31%

49 39%

81 32%

42 36%

5 3%

6 5%

14%g

17%fg

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

17%zeg

8 6%

19 7%

2 1%

9 8%

14%e

21

3%f

4 2%

3 1%

7 2%

3 2%

2 1%

7

18 2%

-

17 2% 88 10%

12%i

43 11%

13 10%

24 9%

14 13%

90 10%

3 9%

11 10%

83 11%

13%i

13 7%

26 12%

21 11%

46 12%

10 8%

22 8%

17 16%

92 11%

5 17%

11 10%

85 11%

91 31%

77 38%

84 38%

76

41%h

146 38%

37 28%

100 38%

37 34%

310 36%

16 54%

32 27%

295

329 36%

66 31%

97 33%

95

58 26%

46 25%

112 29%

65

85 32%

29 27%

288 33%

6 20%

50

246 31%

300 33%

8 4%

23

17

31 8%

5 3%

4 3%

70 8%

-

11 9%

59 8%

72 8%

10 5%

30

24

16 12%

3 9%

13 11%

99 13%

105 12%

14%i

47%zhjk

12%i

10%c

28

21 7%

27 11%

9 8%

20 9%

48

13%i

50 13%

88 71%

170 67%

86 75%

154 71%

188 64%

172

142 64%

121 66%

258 67%

-65 -52%

-143 -56%

-76 -67%

-134 -62%

-140 -48%

-162 -80%

-112 -51%

-97 -53%

-208 -54%

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

17 2%

22

6 5%

18%fg

2 1%

26

24

23

6%zln

13%zcdf

16%i

85%zhjk

11%i

14%i

9%i

49%zlno

101

77%o

-85 -65%

30

11%zmo

26 10%

21

19%n

109 13%

43%zs

38%r

96 11%

185 70%

66 61%

599 69%

22 74%

82 70%

541 69%

629 70%

-160 -61%

-45 -42%

-490 -56%

-19 -64%

-69 -59%

-442 -56%

-524 -58%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 145

Q.17a. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? There are plenty of employment opportunities in this area for the current population Base : All

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

Strongly agree

18 2%

1 3%

8 5%

1 1%

8 1%

3 1%

4 5%

-

-

14 2%

5 1%

13 2%

1 1%

5 4%

18 2%

-

-

-

7 3%

12 2%

17 2%

Tend to agree

94 10%

2 6%

26 17%

12 10%

54 9%

35 13%

4 5%

-

3 14%

57 10%

37 11%

60 9%

11 11%

21 16%

74 10%

8 11%

11 14%

-

26 10%

68 11%

88 10%

Neither agree nor disagree

97 11%

6 14%

26 17%

19 17%

45 8%

33 12%

8 11%

2 15%

1 7%

75 13%

22 7%

69 10%

4 4%

22 16%

84 11%

5 7%

7 9%

-

23 8%

74 12%

96 11%

Tend to disagree

327 36%

22 51%

37 24%

41 35%

228 39%

107 39%

31 43%

3 21%

4 22%

217 38%

110 34%

259 39%

21 21%

43 31%

263 36%

25 33%

37 45%

-

102 37%

225 36%

329 36%

Strongly disagree

296 33%

6 15%

47 31%

34 29%

209 35%

77 28%

16 23%

8 53%

7 42%

154 27%

142 43%

195 30%

61 61%

39 29%

241 33%

31 40%

24 29%

1 100%

100 37%

196 31%

300 33%

70 8%

5 11%

10 6%

9 8%

46 8%

18 6%

9 12%

2 11%

2 14%

58 10%

12 4%

62 9%

1 1%

6 5%

59 8%

7 9%

3 4%

-

15 5%

55 9%

72 8% 105 12%

Don't know AGREE

112 12%

4 8%

34 22%

13 11%

62 11%

37 14%

7 10%

-

3 14%

70 12%

42 13%

73 11%

12 12%

26 19%

93 13%

8 11%

11 14%

-

33 12%

79 13%

DISAGREE

623 69%

28 66%

84 55%

74 64%

437 74%

184 68%

47 66%

11 74%

11 64%

371 65%

252 77%

454 69%

82 82%

81 60%

504 68%

56 74%

61 73%

1 100%

202 74%

421 67%

629 70%

-511 -57%

-24 -58%

-50 -33%

-61 -53%

-375 -63%

-146 -54%

-40 -56%

-11 -74%

-9 -50%

-301 -52%

-210 -64%

-381 -58%

-70 -70%

-55 -41%

-411 -56%

-48 -63%

-50 -60%

-1 -100%

-169 -62%

-342 -54%

-524 -58%

NET AGREE

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 146

Q.17a. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? There are plenty of employment opportunities in this area for the current population Base : All

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

Strongly agree

18

18 2%

1 2%

2 1%

17 2%

3 1%

16 2%

5 1%

14 3%

9 2%

6 2%

10 2%

5 3%

3 2%

13 2%

6 3%

11 1%

7

5 1%

2 2%

17 2%

Tend to agree

94 10%

87 11%

6 13%

18 14%

76 10%

33 13%

61 9%

32 8%

62 12%

48 11%

29 9%

61 12%

17 9%

15 9%

74 10%

20 12%

78 10%

16 12%

44 12%

6 6%

88 10%

2%p

5%zp

Neither agree nor disagree

97

93

-

13 10%

84 11%

24 10%

72 11%

43 11%

53 10%

44 11%

33 10%

51 10%

21 11%

25 14%

77 11%

20 12%

80 10%

17 13%

35 9%

8 7%

96 11%

Tend to disagree

327 36%

305 37%

10 22%

42 33%

285 37%

92 37%

235 36%

155 39%

172 34%

155 37%

110 34%

194 37%

67 34%

63 36%

273 37%

54 31%

284 37%

43 33%

149 39%

41 37%

329 36%

Strongly disagree

296

258 31%

26

48 37%

248 32%

75 30%

221 34%

136 35%

160 32%

141 34%

113 36%

180

71

44 25%

238 33%

58 34%

256 33%

40 31%

126 33%

45 40%

300 33%

Don't know

11%b

33%am

11%b

59%za

34%m

36%m

70

67 8%

2 4%

5 4%

64 8%

20 8%

50 8%

22 6%

47 9%

21 5%

28 9%

30 6%

14 7%

24

14%zkl

56 8%

14 8%

62 8%

8 6%

18 5%

9 8%

72 8%

AGREE

112

105 13%

7 15%

20 15%

93 12%

36 15%

77 12%

37 9%

75

57 14%

35 11%

71 14%

22 11%

18 10%

87 12%

26 15%

90 12%

23 17%

49 13%

8 7%

105 12%

DISAGREE

623

564 68%

36 82%

91 71%

533 69%

167 68%

457 70%

291

332 65%

296 71%

223 70%

375

138 71%

106 61%

511 70%

112 65%

540 70%

83 64%

275 73%

86 77%

629 70%

-511 -57%

-458 -55%

-30 -67%

-71 -55%

-440 -57%

-131 -53%

-380 -58%

-254 -64%

-257 -51%

-239 -57%

-189 -59%

-303 -58%

-115 -59%

-88 -51%

-425 -58%

-86 -50%

-450 -58%

-60 -46%

-226 -60%

-78 -70%

-524 -58%

NET AGREE

8%gikr

12%g 69%ahm

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

74%zh

15%zg

71%m


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 147

Q.17a. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? There are plenty of employment opportunities in this area for the current population Base : All

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

C (j)

Key factors for option choice D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

Strongly agree

18 2%

16 6%

1 *

18 16%

-

5 2%

5 1%

3 1%

1 1%

4 1%

4 1%

7 8%

4 1%

5 2%

5 3%

4 3%

17 2%

Tend to agree

94 10%

44 16%

31 8%

94 84%

-

24 10%

41 12%

21 9%

15 10%

29 10%

30 10%

9 11%

32 12%

28 9%

13 9%

17 11%

88 10%

Neither agree nor disagree

97 11%

24 9%

32 8%

-

-

18 8%

48 14%

24 10%

16 11%

36 12%

35 12%

2 2%

35 13%

28 9%

17 11%

14 9%

96 11%

Tend to disagree

327 36%

96 34%

152 40%

-

327 52%

85 37%

126 36%

91 37%

53 36%

109 37%

106 37%

23 30%

100 37%

99 33%

67 44%

55 35%

329 36%

Strongly disagree

296 33%

91 32%

146 38%

-

296 48%

87 38%

93 27%

90 37%

48 33%

83 28%

93 33%

32 42%

72 27%

128 42%

33 22%

54 35%

300 33%

70 8%

11 4%

23 6%

-

-

12 5%

35 10%

13 5%

13 9%

31 11%

16 6%

5 6%

24 9%

16 5%

15 10%

11 7%

72 8%

112 12%

60 21%

32 8%

112 100%

-

29 13%

46 13%

25 10%

16 11%

33 11%

34 12%

15 20%

36 13%

33 11%

18 12%

21 14%

105 12%

Don't know AGREE DISAGREE NET AGREE

623 69%

187 66%

298 77%

-

623 100%

172 74%

219 63%

180 74%

100 69%

193 66%

198 70%

55 72%

172 64%

226 75%

100 67%

109 70%

629 70%

-511 -57%

-127 -45%

-266 -69%

112 100%

-623 -100%

-143 -62%

-173 -50%

-156 -64%

-84 -58%

-160 -55%

-165 -58%

-40 -52%

-136 -51%

-194 -64%

-81 -54%

-87 -56%

-524 -58%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 148

Q.17a. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? There are plenty of employment opportunities in this area for the current population Base : All

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

Unweighted Total

902

88

24

241

25

99

74

141

16

Weighted Total

902

97*

24**

218

27**

95*

70*

146

18**

Effective Base

806

75

23

223

21

90

67

127

14

Strongly agree

18 2%

Tend to agree

94

13

Neither agree nor disagree Tend to disagree Strongly disagree

296

Don't know

L (l)

M (m)

Yes (n)

No (o)

81

76

6

4

24

104*

70*

5**

4**

20**

77

66

6

4

22

1 1%

-

-

-

4 6%

-

-

1 3%

25

811

97

86

165

113

98

340

902

787

122*

79*

171

124*

89*

314

902

84

727

91

76

150

96

89

312

902

21

2 2%

3 4%

4 3%

-

14%f

5 19%

19 9%

8 28%

7 7%

3 4%

15 10%

2 10%

97

14 14%

2 8%

27 12%

5 20%

6 7%

3 5%

16 11%

-

4 5%

-

-

1 7%

327 36%

36 37%

6 25%

91

42%z

9 33%

38 40%

29 42%

49 34%

6 36%

34 32%

21 30%

2 40%

-

4 21%

31 27%

296

24 25%

9 37%

55 25%

3 13%

34 36%

24 35%

46 32%

9 50%

30 28%

40

4 100%

13 66%

31 27%

265 34%

33%csu

70

9

9%j

2 10%

22

112

14 15%

5 19%

23 11%

8 31%

DISAGREE

623

60 62%

15 63%

146 67%

12 46%

73

-511 -57%

-46 -47%

-11 -44%

-123 -56%

-4 -14%

-64 -67%

8%jnpq

12%o 69%ns

10%ij

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

1 3%

8

17%zcf

17

16%fj

8%j

11%ij

7

16

9 9%

6 8%

19 13%

2 10%

22

54

77%i

96 65%

15 86%

63 61%

-48 -69%

-77 -53%

-13 -75%

-42 -40%

76%i

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

11%ij

1 4%

18

2 2% 21%zcefj

3 57%zacefgi 60%

Unwtd Total

91

1 3%

11%o

4 3%

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

115*

3 2%

AGREE

NET AGREE

K (k)

-

10%ot

1 1%

J (j)

Canterbury District Personas

5 4% 22%zo 18%zo

4 3%

1 1%

5 2%

17 2%

3 4%

26 8%

88 10%

76 10%

17 14%

4 5%

18 10%

19

40 33%

23 29%

55 32%

45 36%

33 37%

38 31%

47

55 32%

28 22%

37

15%qt

5 5%

42%su

34 11% 129

96 11%

41%z

329 36%

89 29%

300 33%

-

-

1 3%

-

-

1 3%

61

5 100%

4 100%

17 87%

62 54%

561

78 64%

70

111 65%

73 59%

71

219

629 70%

-56 -80%

-5 -100%

-4 -100%

-16 -83%

-33 -28%

-478 -61%

-55 -45%

-65 -82%

-88 -51%

-50 -40%

-64 -72%

-187 -60%

-524 -58%

26%zo

9%zn

83 11% 71%zn

3 3%

17%zqtu

-

30

67

59%zprstu

11%t

21

3 3%

20

38%z

19

2 1%

69 9%

16%qtu

4 6%

4 2%

5 7% 87%zacgi

2 2%

14 2%

23

19%zqtu

-

19

10

8

30

5 7%

23 14%

23

6 7%

31 10%

89%zprsu

11%pq

8%q

18%qtu

9%q

79%zprs

9%pq

70%s

72 8% 105 12%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 149

Q.17b. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? I would be willing to move out of the district to take a better job Base : All

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

Strongly agree

148

81 19%

67 14%

67

20

36

14%g

11 10%

15 7%

57

46

22%zjk

29 13%

17 9%

59

15%n

21 16%

24 9%

42

141 16%

6 22%

15 13%

133 17%

137 15%

Tend to agree

194

92 21%

102 22%

66

35

53

21

19 9%

83

28%zjk

42 21%

41 18%

29 16%

96

31

28 11%

34

32%zn

181 21%

10 35%

17 14%

178

181 20%

Neither agree nor disagree

138

58 13%

80 17%

16 8%

10 8%

24 9%

17 15%

71

33%zcdef

44 15%

23 12%

34 15%

37

29 7%

16 12%

80

12 11%

132 15%

6 20%

32

105 13%

146 16%

Tend to disagree

131

55 13%

76 16%

19 10%

25

54

18

16%g

14 6%

40 14%

23 11%

40 18%

27 15%

78

23

18%n

18 7%

8 8%

130

124

129 14%

Strongly disagree

248

117 27%

131 28%

21 11%

35

86

39

67

31%c

52 18%

60

75

61

123

36

77

29%o

8 8%

213 27%

262 29%

44

27 6%

17 4%

2 1%

-

9

29

19

10

2 1%

13

1 *

5

36

2

172 38%fgjknpr 40%

170 36%

139

87

70 32%

46 25%

155

52

39%n

52 20%

88

202

59

95

-47 -12%

-8 -6%

Don't know

16%fgkn 22%gknpr 15%cdels 14%gnr 27%cho 5%cdejls

AGREE

342

DISAGREE

378

NET AGREE

-36 -4%

42%chno

35%zdefg 34%zefg

133

69%zdefg

16%g

28%g

20%cg 28%c

21%g

21%zcg

33%zc

3 1%

8%cde

14%zcde

89

32

28%g

34 16%

57

81

-25 -22%

-47 -22%

44%fg

35%g

207 44%

41 21%

61

140

1 *

-37 -8%

92

-6 -5%

-51 -20%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

34%c

55

172 40%

48%zdefg

18%g

48%c

55%zcg

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

50%cg

37%c

19%k

7%j

47%zjk

92 31% 47

16%zijk

29%h 5%j

43%jk

83

41%h

5 2%

34%zh

116

52%zhi

-46 -21%

20%zi

33%zh 7%j

48%zh

-42 -23%

25%n

20%zno 32%zo

40%n 52%zno

24%n

28%o 3%l

45%o

31%zlmo

14%zlmo

36%o

-43 -16%

39%zlmn

28%zs

23%r

* 2%

7 6%

243 28%

4 14%

34 29%

42 5%

2 7%

76

322 37%

17 58%

32 27%

310

318 35%

17 15%

373

5 16%

42 35%

337 43%

391 43%

59

-51 -6%

12 42%

-10 -8%

-26 -3%

-73 -8%

2%l

71%zlmn

55%zlmn

15%z

43%z

12

10%zs

16%zr

32 4% 40%zr

47 5%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 150

Q.17b. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? I would be willing to move out of the district to take a better job Base : All

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

Strongly agree

148 16%

8 19%

40 26%

19 17%

80 14%

45 16%

7 9%

4 27%

3 16%

90 16%

58 18%

86 13%

19 19%

43 32%

120 16%

17 22%

10 12%

1 100%

44 16%

104 17%

137 15%

Tend to agree

194 22%

10 23%

42 27%

25 22%

117 20%

68 25%

15 21%

3 21%

7 39%

117 20%

77 23%

126 19%

22 22%

43 32%

156 21%

22 29%

16 19%

-

65 24%

129 21%

181 20%

Neither agree nor disagree

138 15%

6 13%

21 14%

11 9%

101 17%

23 8%

4 5%

-

2 9%

88 15%

49 15%

103 16%

19 19%

13 10%

110 15%

10 14%

17 20%

-

23 9%

114 18%

146 16%

Tend to disagree

131 14%

8 18%

19 12%

18 16%

86 15%

51 19%

23 32%

3 19%

1 5%

92 16%

39 12%

97 15%

19 19%

13 10%

108 15%

11 15%

12 14%

-

59 22%

71 11%

129 14%

Strongly disagree

248 27%

10 25%

27 18%

38 33%

172 29%

84 31%

24 33%

5 33%

5 31%

159 28%

88 27%

209 32%

18 18%

20 15%

213 29%

12 16%

21 25%

-

81 30%

166 26%

262 29%

44 5%

1 2%

4 3%

5 4%

34 6%

1 *

-

-

-

27 5%

17 5%

37 6%

3 3%

4 3%

33 4%

3 4%

8 9%

-

* *

43 7%

47 5%

AGREE

342 38%

18 42%

82 53%

45 39%

198 33%

113 42%

21 30%

7 48%

10 55%

208 36%

135 41%

212 32%

40 41%

86 63%

277 37%

39 51%

26 31%

1 100%

109 40%

234 37%

318 35%

DISAGREE

378 42%

18 43%

46 30%

56 48%

258 44%

135 50%

46 65%

8 52%

6 36%

251 44%

127 39%

306 46%

37 37%

33 24%

321 43%

24 31%

33 39%

-

141 52%

238 38%

391 43%

NET AGREE

-36 -4%

-1 -1%

36 23%

-11 -9%

-61 -10%

-22 -8%

-25 -35%

-1 -4%

3 19%

-43 -8%

7 2%

-94 -14%

4 4%

53 39%

-44 -6%

15 19%

-7 -9%

1 100%

-32 -12%

-4 -1%

-73 -8%

Don't know

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 151

Q.17b. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? I would be willing to move out of the district to take a better job Base : All

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

Strongly agree

148 16%

134 16%

9 21%

16 12%

132 17%

32 13%

115 18%

74 19%

74 15%

Tend to agree

194

172 21%

11 26%

39

30%zd

156 20%

47 19%

148 23%

86 22%

Neither agree nor disagree

138 15%

127 15%

7 16%

22 17%

116 15%

42 17%

96 15%

Tend to disagree

131 14%

125 15%

3 7%

14 11%

117 15%

33 13%

98 15%

Strongly disagree

248

231 28%

10 24%

31 24%

217 28%

77 31%

171 26%

Don't know

22%dl

27%ikp

44

40 5%

3 7%

7 6%

36 5%

16 7%

AGREE

342

306 37%

21 47%

54 42%

288 37%

79 32%

DISAGREE

378

356

14 30%

45 35%

334 43%

NET AGREE

-36 -4%

-50 -6%

7 16%

9 7%

-46 -6%

5%j

38%aejls 42%i

43%z

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

28 4%

82

20%zj

43 13%

109 21%

92 22%

62 19%

54 14%

83 16%

59 14%

66 17%

65 13%

59 14%

95 24%

152 30%

98 23%

98

28 14%

27 16%

116 16%

31 18%

128 17%

20 15%

64 17%

13 11%

137 15%

23%l

31 16%

40 23%

159 22%

35 21%

171 22%

23 18%

93 25%

18 17%

181 20%

57 18%

72 14%

38 19%

27 15%

110 15%

28 16%

112 14%

26 20%

50 13%

20 18%

146 16%

50 16%

80 15%

32 16%

19 11%

103 14%

28 16%

118 15%

12 9%

54 14%

21 19%

129 14%

130 25%

60 31%

54 31%

211 29%

37 21%

201 26%

47

98 26%

32 29%

262 29%

31%i

92 17% 122

19 5%

25 5%

28

9 3%

7 3%

7 4%

31 4%

13 7%

41 5%

3 2%

263

159 40%

183 36%

174

105 33%

214

41%l

59 30%

67 39%

275 38%

67 39%

299 39%

43 33%

157

110 45%

269 41%

161 41%

217 43%

157 38%

148

47%i

210 40%

92 47%

73 42%

314 43%

64 38%

320 41%

59 45%

-31 -13%

-5 -1%

-2 -1%

-34 -7%

17 4%

-44 -14%

3 1%

-33 -17%

-6 -3%

-39 -5%

2 1%

-21 -3%

-16 -12%

40%ze

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

7%zj

42%zj

30 6%

36%zp

19 5%

7 6%

47 5%

31 28%

318 35%

151 40%

53 48%

391 43%

6 1%

-22 -20%

-73 -8%

42%s


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 152

Q.17b. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? I would be willing to move out of the district to take a better job Base : All

Enough homes Wtd Total (z)

Agree (a)

Enough employment opportunities

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

C (j)

Key factors for option choice D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

Strongly agree

148 16%

59 21%

62 16%

23 21%

105 17%

44 19%

56 16%

38 16%

21 15%

34 12%

55 19%

17 22%

41 15%

64 21%

21 14%

19 12%

137 15%

Tend to agree

194 22%

57 20%

86 22%

14 12%

148 24%

45 20%

84 24%

57 24%

30 21%

72 25%

68 24%

10 13%

64 24%

65 21%

35 23%

27 17%

181 20%

Neither agree nor disagree

138 15%

48 17%

55 14%

22 20%

88 14%

35 15%

49 14%

35 14%

23 16%

43 15%

40 14%

11 15%

42 16%

50 16%

19 13%

23 15%

146 16%

Tend to disagree

131 14%

31 11%

61 16%

16 15%

88 14%

37 16%

57 16%

23 10%

20 13%

50 17%

39 14%

11 15%

31 12%

34 11%

37 25%

27 17%

129 14%

Strongly disagree

248 27%

76 27%

98 25%

29 25%

165 26%

53 23%

89 26%

81 34%

46 32%

86 30%

61 22%

23 29%

82 31%

68 23%

36 24%

49 32%

262 29%

44 5%

11 4%

23 6%

9 8%

30 5%

18 8%

13 4%

8 3%

6 4%

7 2%

21 7%

5 6%

7 3%

22 7%

3 2%

10 6%

47 5%

AGREE

Don't know

342 38%

117 41%

148 38%

37 33%

253 41%

89 39%

140 40%

95 39%

51 35%

106 36%

123 43%

27 35%

105 39%

129 43%

55 37%

46 30%

318 35%

DISAGREE

378 42%

107 38%

159 41%

45 40%

253 41%

89 39%

146 42%

104 43%

65 45%

136 46%

101 36%

34 44%

113 42%

103 34%

73 49%

76 49%

391 43%

NET AGREE

-36 -4%

10 3%

-10 -3%

-8 -7%

1 *

* *

-6 -2%

-9 -4%

-14 -10%

-30 -10%

22 8%

-7 -10%

-8 -3%

27 9%

-18 -12%

-30 -19%

-73 -8%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 153

Q.17b. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? I would be willing to move out of the district to take a better job Base : All

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

Unweighted Total

902

88

24

241

25

99

74

141

16

Weighted Total

902

97*

24**

218

27**

95*

70*

146

18**

Effective Base

806

75

23

223

21

90

67

127

Strongly agree

148

19 20%

3 11%

27 12%

3 12%

17 18%

7 10%

Tend to agree

194

23 24%

6 25%

42 19%

8 29%

14 15%

17 24%

Neither agree nor disagree

138

16 16%

6 26%

43

2 7%

10 11%

5 8%

14 10%

2 9%

Tend to disagree

131 14%

20 20%

4 16%

26 12%

6 23%

15 15%

12 17%

20 14%

4 21%

Strongly disagree

248

15 15%

5 22%

68

7 26%

37

22

37 25%

3 17%

8 5%

Don't know

16%cot 22%ou 15%g

27%ans

44

31%a

38%zagi

32%a

L (l)

M (m)

Yes (n)

81

76

6

4

24

104*

70*

5**

4**

20**

14

77

66

6

4

22

26 18%

6 32%

22 21%

17

1 27%

-

41

3 17%

23 22%

12 17%

-

23

22%fg

9 12%

11 10%

13 18%

25 24%

18 26%

28%ze

24%cf

No (o)

91

811

97

86

165

113

98

340

902

787

122*

79*

171

124*

89*

314

902

84

727

91

76

150

96

89

312

902

1 6%

27 23%

121 15%

27

18

28 17%

23 18%

8 9%

44 14%

137 15%

3 76%

1 6%

33 29%

161 21%

26 22%

15 18%

47

28%zu

31 25%

18 20%

56 18%

181 20%

3 57%

1 24%

5 24%

16 14%

122 16%

24 20%

12 16%

20 12%

17 14%

10 11%

53 17%

146 16%

-

-

1 6%

11 10%

120 15%

15 12%

13 16%

24 14%

26 21%

13 15%

41 13%

129 14%

1 16%

-

8 40%

18 16%

229

28 23%

19 24%

43 25%

22 17%

30

29%zn

13 6%

1 3%

3 3%

10%i

1 4%

1 1%

2 3%

-

-

3 18%

10 9%

44%c

68 31%

11 42%

31 33%

23 33%

67

46%zc

8 48%

45 43%

28 40%

1 27%

3 76%

2 12%

60

282 36%

54

44%tu

33 41%

76

54

DISAGREE

378

34 35%

9 38%

94 43%

13 48%

51

34 49%

57 39%

7 38%

35 34%

31 44%

1 16%

-

9 46%

29 25%

349

42 35%

32 40%

67 39%

47 38%

43 48%

NET AGREE

-36 -4%

8

-1 -2%

-26 -12%

-2 -7%

-20 -21%

-11 -16%

10

2 10%

10

-3 -4%

1 10%

3 76%

-7 -34%

31 27%

-67 -8%

11

1 1%

9 5%

7 5%

-18 -20%

9%j

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

7%j

9%j

44%zn

9%q

2 3%

8 5% 44%tu

6 5%

34%s

-

52%zo

2 2%

23%t

9 36%

54%zagi

34 4%

22%t

43

42%n

Unwtd Total

115*

342

38%cou

7

K (k)

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

AGREE

5%o

5 5%

20%zfg

J (j)

Canterbury District Personas

43%tu

105

33%zps

262 29%

10

12%zpqru

15 5%

47 5%

26 29%

99 32%

318 35%

146

391 43%

-46 -15%

-73 -8%

46%zp


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 154

Q.17c. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? We should do more to help businesses to set up here Base : All

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

Strongly agree

409

203 47%

206 44%

81 42%

66 53%

114 44%

56 49%

93 43%

109 37%

138

121

46%o

35 33%

392 45%

13 46%

56 48%

352 45%

420 47%

Tend to agree

358

164 38%

194 41%

79 41%

48 39%

107 42%

41 36%

83 38%

132

348 40%

11 36%

44 37%

314 40%

348 39%

Neither agree nor disagree

77

9%i

36 8%

41 9%

23 12%

6 5%

20 8%

7 6%

21 10%

33

73 8%

3 12%

10 8%

67 9%

75 8%

Tend to disagree

26 3%

12 3%

14 3%

3 2%

1 4%

5 5%

20 3%

26 3%

Strongly disagree

11 1%

6 2%

5 1%

12 1%

Don't know

22 2%

8 2%

13 3%

367 85%

400 85%

160 83%

18 4%

19 4%

4 2%

349 81%

381 81%

156 81%

AGREE DISAGREE NET AGREE

45%hjo 40%i

767

85%o

37 4% 730

81%no

-

9 4%

1 1%

1 1%

4 2%

4 3%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

114

91%g

1 1% 113

90%zfg

83 38%

79 43%

185

62 47%

51 25%

99

77

149 39%

62 47%

97 37%

43 40%

11%i

5 3%

24

14

8%i

31 8%

6 4%

21 8%

19

6 2%

6 3%

6 3%

7 4%

10 3%

1 1%

11 4%

3 3%

24 3%

45%i

68%zhjk

45%i 11%i

42%i

48%o

18%zlmn

6

7 3%

2 1%

4

3 1%

5 2%

1 1%

3 1%

2 1%

4 1%

-

5 2%

2 2%

10 1%

-

1 1%

10 1%

4 1%

1 1%

9

10 3%

2 1%

7 3%

4 2%

8 2%

2 1%

8 3%

4 4%

21 2%

1 2%

1 1%

21 3%

21 2%

220 86%

97 85%

175 81%

240 82%

182 82%

156 85%

218 83%

78 73%

740 85%

24 82%

100 86%

666 85%

768 85%

10 5%

11 4%

9 4%

10 5%

165 77%

229 78%

173 78%

146 80%

11 4% 209 82%

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

5%d 3%z

10

9%zcd

87 76%

4%z

189

93%zhjk

8 4% 181

89%zhjk

334

86%o

14 4% 320

83%no

123

93%zlno

1 1% 122

93%zlno

17

5 5%

34 4%

1 4%

6 5%

30 4%

38 4%

202 77%

73 68%

705 81%

23 78%

94 80%

636 81%

730 81%

6%zm


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 155

Q.17c. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? We should do more to help businesses to set up here Base : All

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

Strongly agree

409 45%

14 33%

70 46%

53 46%

272 46%

126 46%

37 51%

8 56%

5 27%

234 41%

175 53%

295 45%

52 53%

57 42%

336 45%

36 47%

35 42%

1 100%

138 50%

271 43%

420 47%

Tend to agree

358 40%

21 49%

58 38%

45 39%

234 40%

103 38%

30 42%

6 37%

9 50%

236 41%

123 37%

263 40%

40 40%

53 39%

287 39%

30 40%

41 49%

-

102 37%

256 41%

348 39%

Neither agree nor disagree

77 9%

2 6%

17 11%

12 10%

46 8%

27 10%

1 2%

1 7%

1 7%

57 10%

20 6%

52 8%

6 6%

17 12%

69 9%

6 7%

3 3%

-

19 7%

58 9%

75 8%

Tend to disagree

26 3%

-

3 2%

2 2%

21 4%

7 2%

4 5%

-

-

20 4%

5 2%

24 4%

Strongly disagree

11 1%

1 3%

4 2%

2 1%

5 1%

3 1%

-

-

1 4%

7 1%

4 1%

8 1%

Don't know

22 2%

4 10%

1 1%

3 3%

14 2%

6 2%

-

-

2 12%

20 3%

2 1%

767 85%

34 82%

129 84%

98 85%

506 86%

229 84%

66 93%

14 93%

13 77%

469 82%

37 4%

1 3%

7 4%

3 3%

25 4%

10 4%

4 5%

-

1 4%

27 5%

730 81%

33 79%

122 80%

95 82%

480 81%

219 81%

63 88%

14 93%

13 73%

442 77%

AGREE DISAGREE NET AGREE

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base

-

1 1%

23 3%

-

3 3%

-

8 3%

18 3%

26 3%

1 1%

2 2%

10 1%

-

1 2%

-

2 1%

9 1%

12 1%

16 2%

-

5 4%

16 2%

5 6%

1 1%

-

5 2%

17 3%

21 2%

297 91%

558 85%

92 93%

110 81%

624 84%

66 86%

76 91%

1 100%

239 88%

528 84%

768 85%

9 3%

33 5%

1 1%

4 3%

33 4%

-

4 5%

-

9 3%

27 4%

38 4%

288 88%

525 80%

92 93%

106 79%

591 80%

66 86%

72 86%

1 100%

230 84%

500 80%

730 81%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 156

Q.17c. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? We should do more to help businesses to set up here Base : All

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

Strongly agree

409

373 45%

23 52%

62 48%

347 45%

113 46%

296 45%

198

210 41%

211

136 43%

252

89 46%

62 36%

320 44%

89 52%

354 46%

55 42%

174 46%

54 49%

420 47%

Tend to agree

358

40%i

327 40%

17 37%

53 41%

306 39%

105 43%

253 39%

147 37%

211 42%

150 36%

138 43%

210 40%

75 38%

73 42%

298 41%

60 35%

309 40%

49 37%

153 41%

43 39%

348 39%

Neither agree nor disagree

77 9%

72 9%

2 5%

9 7%

68 9%

19 8%

58 9%

29 7%

48 9%

33 8%

24 7%

37 7%

15 8%

25

14%zk

62 8%

15 9%

62 8%

15 11%

29 8%

7 6%

75 8%

Tend to disagree

26 3%

24 3%

2 4%

2 2%

23 3%

4 2%

21 3%

12 3%

14 3%

10 2%

11 3%

13 2%

9 5%

4 2%

24 3%

2 1%

19 2%

7 5%

11 3%

4 4%

26 3%

Strongly disagree

11

11 1%

1 1%

-

11 1%

2 1%

10 1%

2 *

10 2%

4 1%

6 2%

4 1%

6

1 1%

11 2%

-

4 1%

2 1%

12 1%

Don't know AGREE DISAGREE NET AGREE

45%hm

1%gp

50%zh

50%zj

22

22 3%

-

2 2%

20 3%

4 2%

18 3%

7 2%

15 3%

11 3%

5 2%

767

700 85%

40 89%

115 90%

652 84%

218 88%

548 84%

345 88%

422 83%

361 86%

274 86%

37

34 4%

2 5%

2 2%

34 4%

6 2%

31 5%

13 3%

23 5%

14 3%

16 5%

666 81%dfhmq 80%

37 84%

398 78%

346 83%

257 81%

2%l

85%m 4%op

730

112

88%zd

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

618 80%

212

86%zf

518 79%

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

332

84%zh

48%m

11 2% 461

88%zm

17 3% 445

84%zlm

3%zk

7 1%

4

3%p

1 *

9

16 2%

6 4%

20 3%

1 1%

6 2%

1 1%

21 2%

165 84%

135 78%

618 85%

149 87%

663 86%

104 79%

327 87%

97 88%

768 85%

15

8%zk

150 77%

5%zkl

5 3% 130 75%

35

5%zo

583 80%

2 1% 147 86%

26 3% 637

83%zq

11

8%zp

93 71%

15 4%

6 5%

38 4%

312 83%

92 83%

730 81%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 157

Q.17c. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? We should do more to help businesses to set up here Base : All

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

Key factors for option choice

C (j)

D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

Strongly agree

409 45%

114 40%

211 55%

42 38%

316 51%

131 57%

131 38%

111 46%

58 40%

102 35%

156 55%

46 60%

96 36%

179 59%

60 40%

65 42%

420 47%

Tend to agree

358 40%

127 45%

135 35%

46 41%

237 38%

72 31%

156 45%

104 43%

64 44%

130 44%

102 36%

23 30%

124 46%

93 31%

67 45%

64 41%

348 39%

Neither agree nor disagree

77 9%

25 9%

22 6%

16 14%

38 6%

24 10%

37 11%

6 3%

8 6%

33 11%

21 7%

6 8%

22 8%

21 7%

15 10%

15 10%

75 8%

Tend to disagree

26 3%

4 1%

9 2%

1 1%

18 3%

1 *

11 3%

12 5%

6 4%

14 5%

2 1%

-

12 5%

3 1%

5 3%

5 3%

26 3%

Strongly disagree

11 1%

6 2%

4 1%

3 3%

6 1%

1 *

2 1%

7 3%

3 2%

5 2%

-

1 1%

5 2%

2 1%

1 *

3 2%

12 1%

Don't know AGREE DISAGREE NET AGREE

22 2%

5 2%

4 1%

4 4%

8 1%

2 1%

11 3%

2 1%

6 4%

9 3%

3 1%

1 1%

9 3%

4 1%

3 2%

3 2%

21 2%

767 85%

241 85%

346 90%

88 79%

554 89%

203 88%

286 82%

215 89%

121 83%

232 79%

258 91%

69 90%

220 82%

273 90%

127 84%

129 83%

768 85%

37 4%

11 4%

13 3%

4 4%

24 4%

2 1%

14 4%

19 8%

9 6%

18 6%

2 1%

1 1%

17 6%

5 2%

5 4%

8 5%

38 4%

730 81%

230 82%

332 86%

84 75%

530 85%

201 87%

273 78%

196 81%

112 77%

214 73%

255 90%

68 89%

203 76%

267 88%

121 81%

121 77%

730 81%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 158

Q.17c. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? We should do more to help businesses to set up here Base : All

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

Unweighted Total

902

88

24

241

25

99

74

141

16

Weighted Total

902

97*

24**

218

27**

95*

70*

146

18**

Effective Base

806

75

23

223

21

90

67

127

Strongly agree

409

35 36%

10 42%

90 41%

9 32%

55

58%zacgi

35 50%

Tend to agree

358 40%

41 42%

9 39%

99

16 59%

31 32%

13

3 14%

45%s

Neither agree nor disagree

77

Tend to disagree

26 3%

1 1%

1 5%

Strongly disagree

11 1%

2 2%

-

Don't know AGREE DISAGREE NET AGREE

9%cou

13%c

45%e

76

6

4

24

70*

5**

4**

20**

14

77

66

6

4

64 44%

9 50%

40 39%

41

59%zaci

4 84%

26 37%

51 35%

9 50%

41 40%

25 35%

1 16%

91

811

97

86

165

113

98

340

902

115*

787

122*

79*

171

124*

89*

314

902

22

84

727

91

76

150

96

89

312

902

1 24%

14 72%

41 36%

367

49 40%

46

59%zprs

75 44%

43 35%

49

145

420 47%

3 76%

5 24%

44 38%

314 40%

50 41%

28 36%

61 36%

57 46%

31 35%

129 41%

348 39%

19

-

4 5%

-

-

1 3%

17%zo

57 7%

15 12%

5 6%

18 6%

75 8%

5%z

5 3%

-

2 2%

-

-

-

-

4 3%

22 3%

2 2%

-

6 4%

2 1%

3 3%

13 4%

26 3%

5 2%

-

-

-

2 1%

-

1 1%

1 1%

-

-

-

2 2%

9 1%

1 1%

1 1%

2 1%

2 2%

-

5 2%

12 1%

24 90%

3 3%

1 5%

16

1 3%

73 75%

18 76%

173 79%

23 87%

7%z

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

-

1 1% 86

90%agi

2 2% 84

88%agi

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

1 2%

8

-

3 3%

-

61 87%

116 79%

18 100%

82 78%

66

3 4%

7 5%

-

4 4%

59 84%

109 74%

18 100%

78 75%

5%zc

94%zagi

1 1% 65

93%zacgi

-

-

-

4 3%

5 100%

4 100%

19 97%

85 74%

-

-

-

6 5%

5 100%

4 100%

19 97%

79 69%

18 2% 681

87%zn

31 4% 651

83%zn

13%u

4 5%

46%s

16 11%

3 1%

16

55%s

5 7%

15%zc

20

47%z

3 4%

188 86%

16

Unwtd Total

7 7%

-

81%gnr

81 104*

No (o)

2 2%

20 81%

730

Yes (n)

2 6%

6

85%gnr

M (m)

1 3%

76 78%

37 4%

L (l)

12 5%

22

6%c

K (k)

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

11

767

2%u

J (j)

Canterbury District Personas

3 3%

-

99 81%

75

4 3% 96 78%

95%zprs

1 1% 74

94%zprsu

11%u

8

6

135 79%

100 81%

8 5%

4 3%

127 75%

96 77%

5%u

5%u

1 2% 80

89%r

3 3% 77

87%r

3 1% 274

87%r

21 2% 768 85%

18 6%

38 4%

257 82%

730 81%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 159

Q.17d. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? We should do more to encourage university graduates to stay in the district when they finish studying Base : All

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

Strongly agree

191

95 22%

96 20%

Tend to agree

293

136 32%

Neither agree nor disagree

191

Tend to disagree

58

30%zeg

30 24%

45 18%

22 20%

35 16%

157 33%

60 31%

42 33%

85 33%

34 30%

72 33%

88 21%

103 22%

36 19%

32 26%

53 21%

27 23%

44 20%

119

58 14%

61 13%

30 16%

9 7%

31 12%

17 15%

Strongly disagree

81

42 10%

40 8%

8 4%

10 8%

30

Don't know

27

10 2%

17 3%

-

1 1%

11

AGREE

484

230 54%

253 54%

118

62%zefg

72 58%

DISAGREE

201

100 23%

100 21%

38 20%

NET AGREE

283

130 31%gjmnpr 30%

153 32%

80

21%gjk 32%ip 21%r 13%i 9%cks 3%c

54%jp 22%s

42%zefg

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

66

32%zhjk

33 15%

27 15%

34%i

51 25%

70 32%

70

50 17%

42 21%

52 23%

48

32 15%

44

15%i

15 7%

34

27

11 9%

23

27

27

4

11

130 51%

56 49%

106 49%

19 15%

61 24%

28 24%

54 25%

71 24%

53

69 27%

29 25%

52 24%

95

42%zefg

12%c 4%c

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

4%c

11%c 5%zc

65 22% 101

9%k

8 3% 166

56%j

32%j

27 21%

48 18%

37

34%zlmn

180 21%

8 29%

27 23%

164 21%

181 20%

37%zm

33 25%

82 31%

34 32%

276 32%

17 57%

34 29%

259 33%

295 33%

86 22%

30 23%

52 20%

20 19%

189

2 8%

15 13%

175

22%zr

192 21%

15%i

44 11%

19 14%

40 15%

12 11%

117 14%

1 4%

20 17%

99 13%

118 13%

22

5 3%

32 8%

16 12%

28 11%

4 4%

80 9%

-

17

15%zs

64 8%

87 10%

11

5%i

6 3%

7 2%

6 5%

12

-

26 3%

1 2%

4 3%

23 3%

29 3%

58%j

103 47%

97 53%

217 56%

60 46%

131 50%

71

66%zmn

456 53%

25 86%

61 52%

423 54%

476 53%

42 21%

55 25%

32 18%

76 20%

35 27%

68

16 15%

198 23%

1 4%

38

163 21%

205 23%

75

48 22%

65

25 19%

62 24%

55

259 30%

24 82%

23 20%

260

271 30%

13%zk

3 1% 117

37%zj

15%i 10%k

38%zi 26%h

35%j

76 20% 142

141

37%zmn

5%lo

26%o

51%zlmn

22%z

32%zs

33%zr


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 160

Q.17d. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? We should do more to encourage university graduates to stay in the district when they finish studying Base : All

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

Strongly agree

191 21%

8 20%

44 29%

25 22%

112 19%

46 17%

18 26%

3 20%

4 25%

130 23%

61 19%

131 20%

22 23%

35 26%

167 23%

14 19%

8 10%

1 100%

63 23%

127 20%

181 20%

Tend to agree

293 32%

17 42%

53 35%

44 38%

178 30%

103 38%

25 35%

3 21%

7 41%

195 34%

98 30%

214 33%

22 22%

52 39%

230 31%

25 32%

37 45%

-

81 30%

212 34%

295 33%

Neither agree nor disagree

191 21%

10 25%

25 16%

25 21%

131 22%

70 26%

7 10%

5 32%

1 5%

115 20%

76 23%

147 22%

21 21%

20 15%

166 22%

12 16%

12 15%

-

58 21%

133 21%

192 21%

Tend to disagree

119 13%

1 2%

18 12%

12 10%

89 15%

26 9%

14 19%

1 8%

4 20%

75 13%

44 13%

88 13%

14 14%

18 13%

93 13%

14 19%

12 14%

-

34 13%

85 14%

118 13%

Strongly disagree

81 9%

3 6%

12 8%

8 7%

59 10%

21 8%

6 8%

3 19%

2 9%

39 7%

43 13%

55 8%

17 17%

9 6%

62 8%

8 10%

12 14%

-

26 10%

55 9%

87 10%

Don't know

27 3%

2 4%

1 1%

3 2%

21 4%

5 2%

2 3%

-

-

20 4%

7 2%

22 3%

3 3%

1 1%

23 3%

3 3%

2 2%

-

10 4%

17 3%

29 3%

AGREE

484 54%

26 62%

97 63%

69 60%

291 49%

149 55%

43 61%

6 41%

12 66%

324 57%

159 49%

346 53%

45 45%

87 64%

397 54%

39 51%

45 54%

1 100%

144 53%

339 54%

476 53%

DISAGREE

201 22%

4 9%

30 19%

19 17%

148 25%

47 17%

19 27%

4 27%

5 29%

114 20%

86 26%

143 22%

31 31%

26 20%

155 21%

22 29%

24 28%

-

61 22%

140 22%

205 23%

NET AGREE

283 31%

22 53%

68 44%

50 43%

143 24%

103 38%

24 34%

2 13%

7 37%

210 37%

73 22%

202 31%

14 14%

61 45%

243 33%

17 22%

22 26%

1 100%

83 31%

200 32%

271 30%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 161

Q.17d. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? We should do more to encourage university graduates to stay in the district when they finish studying Base : All

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

Strongly agree

191

177 21%

10 22%

31 24%

159 21%

42 17%

149 23%

Tend to agree

293

273 33%

13 28%

41 32%

251 32%

66 27%

227

Neither agree nor disagree

191 21%

175 21%

10 22%

24 18%

167 22%

59 24%

Tend to disagree

119 13%

108 13%

6 14%

16 13%

103 13%

40 16%

Strongly disagree

81

70 8%

6 13%

12 9%

69 9%

27 11%

27

25 3%

Don't know

21%jn 32%els

9%g 3%i

AGREE

484

DISAGREE

201

NET AGREE

283

140 35%

132 20% 79 12% 54 8%

35%e

-

4 3%

23 3%

12 5%

73 57%

411 53%

108 44%

179 22%

12 27%

28 22%

173 22%

68

133 20%

271

11 24%

45 35%

238 31%

40 16%

243

s

31%ehjlnq s

96 19%

23 51%

449 54%ehjlnq 54%

22%fgko

94 24%

33%z

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

27%zf

15 2% 376

57%ze

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

37%ze

110

53 17%

125

37 19%

29 17%

142 19%

48

28%zn

166 22%

24 19%

80 21%

20 18%

181 20%

153 30%

140 33%

91 28%

176

33%l

45 23%

68

39%l

231 32%

62 36%

259 34%

34 26%

122 32%

25 22%

295 33%

79 20%

112 22%

80 19%

74 23%

109 21%

43 22%

39 22%

161 22%

30 17%

158 20%

33 25%

84 22%

20 18%

192 21%

52 13%

68 13%

50 12%

49 15%

62 12%

36

20 12%

104 14%

15 9%

99 13%

20 15%

50 13%

21 19%

118 13%

18 5%

63

31 7%

38

40 8%

29

12 7%

70 10%

12 7%

66 9%

16 12%

30 8%

21

11 3% 234

59%zh

70 18% 164

42%zh

12%zg

16 3% 250 49% 131

26%zg

119 23%

26%zj

7 2% 250

60%zj

81 19% 169

40%zj

12%zi

13

4%i

144 45%

24%z

14 3%

18%zk 15%zkm

5 2%

6 3%

23 3%

301

82 42%

97

373 51%

87

102 19%

65

32 19%

174

57 18%

199

17 9%

65

199 27%

27%zi

57%zl

38%zl

33%zkm

56%l

37%l

24%zo

4 3% 111

24 3%

3 2%

425

59 45%

27 16%

165 21%

36 27%

84

260

23 17%

64%zn

49%zn

55%zq

34%zq

12 3% 202

54%s

79 21% 123

33%s

19%zr

87 10%

5 4%

29 3%

44 40%

476 53%

42

38%zr

205 23%

3 3%

271 30%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 162

Q.17d. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? We should do more to encourage university graduates to stay in the district when they finish studying Base : All

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

C (j)

Key factors for option choice D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

Strongly agree

191 21%

61 21%

84 22%

24 21%

141 23%

59 25%

77 22%

41 17%

18 12%

45 15%

76 27%

27 36%

38 14%

94 31%

26 17%

28 18%

181 20%

Tend to agree

293 32%

79 28%

122 32%

31 28%

197 32%

76 33%

127 36%

72 30%

40 28%

96 33%

101 36%

20 26%

98 37%

93 31%

56 38%

37 24%

295 33%

Neither agree nor disagree

191 21%

57 20%

88 23%

22 20%

132 21%

44 19%

70 20%

57 24%

40 27%

68 23%

59 21%

9 11%

67 25%

58 19%

34 23%

27 17%

192 21%

Tend to disagree

119 13%

42 15%

49 13%

16 14%

84 13%

24 11%

48 14%

40 16%

26 18%

48 16%

26 9%

9 12%

34 13%

28 9%

26 17%

31 20%

118 13%

Strongly disagree

81 9%

40 14%

32 8%

18 16%

53 9%

21 9%

18 5%

28 11%

15 10%

26 9%

16 6%

10 13%

24 9%

24 8%

7 5%

22 14%

87 10%

27 3%

3 1%

9 2%

1 1%

16 3%

7 3%

7 2%

6 3%

7 5%

11 4%

6 2%

2 2%

8 3%

5 2%

2 1%

11 7%

29 3%

AGREE

Don't know

484 54%

140 50%

206 54%

55 49%

338 54%

135 58%

204 59%

112 46%

58 40%

141 48%

177 62%

47 61%

135 51%

188 62%

82 55%

65 42%

476 53%

DISAGREE

201 22%

82 29%

81 21%

34 30%

137 22%

46 20%

67 19%

67 28%

41 28%

74 25%

42 15%

19 25%

57 21%

52 17%

33 22%

53 34%

205 23%

NET AGREE

283 31%

58 21%

125 33%

21 19%

201 32%

89 38%

137 39%

45 19%

17 12%

67 23%

136 48%

28 36%

78 29%

136 45%

50 33%

12 8%

271 30%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 163

Q.17d. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? We should do more to encourage university graduates to stay in the district when they finish studying Base : All

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

Unweighted Total

902

88

24

241

25

99

74

141

16

Weighted Total

902

97*

24**

218

27**

95*

70*

146

18**

Effective Base

806

75

23

223

21

90

67

127

Strongly agree

191

28

29%c

4 15%

32 15%

2 6%

23

25%c

11 16%

Tend to agree

293 32%

35 36%

12 49%

73 33%

9 32%

30 32%

Neither agree nor disagree

191 21%

16 16%

6 24%

52 24%

8 29%

23 24%

Tend to disagree

119

13%j

13 14%

1 3%

33

15%ej

5 19%

7 7%

81 9%

3 3%

2 9%

20 9%

3 10%

8 9%

Strongly disagree Don't know

21%cou

27 3%

K (k)

L (l)

M (m)

Yes (n)

81

76

6

4

24

104*

70*

5**

4**

20**

14

77

66

6

4

35

24%c

4 24%

24 23%

18

26%c

3 55%

19 27%

48 32%

2 14%

41 39%

19 26%

-

18 26%

26 17%

6 35%

16 15%

14 20%

16

24

16%ej

2 12%

12 11%

4 5%

11 8%

2 10%

10 10%

23%zej

4 6%

19%zacfg

Unwtd Total

91

811

97

86

165

113

98

340

902

115*

787

122*

79*

171

124*

89*

314

902

22

84

727

91

76

150

96

89

312

902

-

6 30%

33 28%

158 20%

29 24%

21 26%

39 23%

30 24%

17 19%

55 18%

181 20%

1 24%

4 20%

27 24%

266

44 36%

19 25%

59 35%

43 35%

23 25%

103 33%

295 33%

2 30%

-

6 30%

25 22%

166 21%

22 18%

15 19%

31 18%

23 19%

24 27%

75 24%

192 21%

-

1 27%

1 3%

17 14%

103 13%

14 11%

5 6%

25 14%

18 15%

17

19%q

39 13%

118 13%

1 16%

1 23%

3 17%

10 9%

71 9%

12 10%

13 8%

6 5%

7 8%

28 9%

87 10%

34%z

19%zrstu

-

10 4%

1 3%

3 4%

2 2%

3 2%

1 4%

3 4%

-

1 27%

-

3 3%

24 3%

4 3%

2 2%

13 4%

29 3%

63

64%cf

16 64%

105 48%

10 38%

54 56%

30 43%

83 57%

7 38%

66

63%cf

37 52%

3 55%

1 24%

10 50%

60 52%

423 54%

72

59%t

40 51%

98

58%t

73 59%

40 44%

158 50%

476 53%

DISAGREE

201 22%

16 17%

3 12%

53 24%

8 29%

15 16%

20 29%

35 24%

4 22%

22 21%

17 24%

1 16%

2 50%

4 20%

27 24%

173 22%

26 21%

20 25%

38 22%

24 20%

24 27%

68 22%

205 23%

NET AGREE

283

46

13 52%

52 24%

2 9%

39

10 14%

48

3 16%

44

20 28%

2 39%

-1 -26%

6 30%

33 29%

250 32%

46

21 26%

60

48

16 18%

91

271 30%

47%zcfgj

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

41%zcf

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

33%f

42%zcf

2 2%

15

484

31%cft

1 1%

13

No (o)

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

AGREE

54%c

3 3%

J (j)

Canterbury District Personas

38%t

4 4%

3 2%

35%t

39%t

29%t


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 164

Q.17e. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? There are plenty of employment opportunities in this area for graduates Base : All students

Gender Wtd Total (z)

Male (a)

Age

Area

Female (b)

16-24 (c)

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Ethnicity

Retired (n)

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

65

30

35

60

3

2

-

-

57

1

5

2

-

-

-

65

57

8

1

64

65

Weighted Total

81*

36**

45*

76*

3**

2**

-**

-**

70*

2**

7**

3**

-**

-**

-**

81*

72*

9**

2**

79*

65*

Effective Base

63

29

34

59

3

2

-

-

57

1

4

2

-

-

-

63

56

8

1

63

65

Strongly agree

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Tend to agree

14 18%

8 23%

6 14%

12 16%

1 36%

1 58%

-

-

13 19%

-

-

1 33%

-

-

-

14 18%

13 18%

1 14%

-

14 18%

12 18%

Neither agree nor disagree

9 11%

5 13%

4 8%

9 11%

-

-

-

-

9 12%

-

-

-

-

-

-

9 11%

9 12%

-

-

9 11%

7 11%

Tend to disagree

31

38%hs

12 32%

20 43%

31 41%

-

-

-

-

24 34%

2 100%

4 59%

2 67%

-

-

-

31 38%

27 38%

4 41%

2 100%

29 37%

23 35%

Strongly disagree

23 29%

8 22%

15 34%

21 27%

2 64%

1 42%

-

-

21 29%

-

3 41%

-

-

-

-

23 29%

20 28%

3 31%

-

23 29%

20 31%

4 4%

4 10%

-

4 5%

-

-

-

-

4 5%

-

-

-

-

-

-

4 4%

2 3%

1 13%

-

4 5%

3 5%

14 18%

8 23%

6 14%

12 16%

1 36%

1 58%

-

-

13 19%

-

-

1 33%

-

-

-

14 18%

13 18%

1 14%

-

14 18%

12 18%

44 63%

2 100%

7 100%

2 67%

54 67%

48 67%

6 72%

2 100%

53 66%

43 66%

-31 -44%

-2 -100%

-7 -100%

-1 -33%

-40 -49%

-35 -48%

-5 -58%

-2 -100%

-38 -48%

-31 -48%

Don't know AGREE DISAGREE NET AGREE

54 67%

19 54%

35 78%

52 68%

2 64%

1 42%

-

-

-40 -49%

-11 -31%

-29 -64%

-39 -52%

-1 -28%

* 16%

0 0%

0 0%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

-

-

-

0 0%

0 0%

0 0%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 165

Q.17e. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? There are plenty of employment opportunities in this area for graduates Base : All students

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

ABC1 (i)

Home ownership

C2DE (j)

Owner occupier (k)

Social renter (l)

Type of home

Private renter (m)

House (n)

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

65

10

50

2

3

-

-

-

-

62

3

5

-

56

56

9

-

-

2

63

65

Weighted Total

81*

12*

61*

2*

6*

-*

-*

-*

-*

76*

4*

9*

-*

68*

70*

10*

-*

-*

2*

79*

65*

Effective Base

63

10

49

2

3

-

-

-

-

61

3

5

-

56

54

9

-

-

2

62

65

Strongly agree

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Tend to agree

14 18%

4 30%

10 16%

1 42%

-

-

-

-

-

12 16%

2 55%

1 11%

-

13 20%

12 17%

2 22%

-

-

1 58%

13 17%

12 18%

Neither agree nor disagree

9 11%

1 10%

7 12%

-

-

-

-

-

-

9 11%

-

-

-

9 13%

9 12%

-

-

-

-

9 11%

7 11%

Tend to disagree

31 38%

1 10%

24 40%

-

6 100%

-

-

-

-

29 38%

2 45%

8 89%

-

22 33%

31 44%

-

-

-

-

31 39%

23 35%

Strongly disagree

23 29%

6 51%

16 26%

1 58%

-

-

-

-

-

23 30%

-

-

-

20 30%

16 23%

7 67%

-

-

1 42%

23 28%

20 31%

4 4%

-

4 6%

-

-

-

-

-

-

4 5%

-

-

-

4 5%

2 3%

1 11%

-

-

-

4 5%

3 5%

AGREE

14 18%

4 30%

10 16%

1 42%

-

-

-

-

-

12 16%

2 55%

1 11%

-

13 20%

12 17%

2 22%

-

-

1 58%

13 17%

12 18%

DISAGREE

54 67%

7 60%

40 66%

1 58%

6 100%

-

-

-

-

52 68%

2 45%

8 89%

-

42 62%

47 67%

7 67%

-

-

1 42%

54 68%

43 66%

-40 -49%

-4 -31%

-30 -50%

* -16%

-6 -100%

0 0%

0 0%

0 0%

0 0%

-40 -53%

* 11%

-7 -78%

-29 -43%

-35 -50%

-5 -45%

0 0%

0 0%

* 16%

-40 -51%

-31 -48%

Don't know

NET AGREE

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base

0 0%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 166

Q.17e. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? There are plenty of employment opportunities in this area for graduates Base : All students

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

65

62

3

10

55

11

54

24

41

47

4

40

2

22

49

16

61

4

27

-

65

Weighted Total

81*

78*

3**

12**

69*

14**

67*

30**

51*

57*

6**

49*

2**

28**

61*

20**

76*

5**

33**

-**

65*

Effective Base

63

61

3

10

54

11

53

23

40

46

4

40

2

21

48

16

59

4

27

-

65

Strongly agree

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Tend to agree

14 18%

14 18%

-

1 10%

13 19%

1 9%

13 20%

7 23%

7 14%

11 19%

-

11 22%

-

3 12%

11 18%

4 18%

14 19%

-

9 26%

-

12 18%

Neither agree nor disagree

11%d

9

7 10%

1 39%

4 32%

5 7%

1 9%

7 11%

1 4%

7 14%

6 11%

-

5 10%

-

4 13%

6 10%

2 12%

9 11%

-

3 8%

-

7 11%

Tend to disagree

31

38%k

31 40%

-

2 21%

29 41%

7 48%

24 36%

14 46%

17 34%

19 34%

4 78%

14 29%

1 49%

16 55%

24 40%

7 34%

30 39%

1 25%

9 28%

-

23 35%

Strongly disagree

23 29%

21 27%

2 61%

4 37%

19 27%

4 26%

20 29%

7 23%

16 32%

18 32%

1 22%

17 34%

1 51%

4 16%

17 28%

6 30%

21 27%

2 51%

11 32%

-

20 31%

4

4 5%

-

-

4 5%

1 8%

2 4%

1 4%

2 5%

2 4%

-

2 5%

-

1 4%

2 4%

1 6%

2 3%

1 25%

2 7%

-

3 5%

14 18%

14 18%

-

1 10%

13 19%

1 9%

13 20%

7 23%

7 14%

11 19%

-

11 22%

-

3 12%

11 18%

4 18%

14 19%

-

9 26%

-

12 18%

54 67%

52 67%

2 61%

7 58%

48 69%

11 74%

44 66%

20 69%

34 66%

38 66%

6 100%

31 63%

2 100%

20 71%

41 68%

13 64%

51 67%

4 75%

20 60%

-40 -49%

-38 -49%

-2 -61%

-6 -48%

-34 -50%

-9 -65%

-31 -46%

-14 -45%

-26 -52%

-27 -47%

-6 -100%

-20 -41%

-2 -100%

-17 -59%

-31 -51%

-9 -46%

-36 -48%

-4 -75%

-11 -34%

Don't know AGREE DISAGREE NET AGREE

4%p

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

0 0%

43 66% -31 -48%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 167

Q.17e. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? There are plenty of employment opportunities in this area for graduates Base : All students

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

Key factors for option choice

C (j)

D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

65

21

28

14

36

22

28

9

5

11

40

5

8

35

9

9

65

Weighted Total

81*

26*

35*

17*

45*

27*

35*

13*

7*

14*

48*

6*

11*

43*

11*

11*

65*

Effective Base

63

21

27

14

35

21

28

9

5

10

40

5

8

35

9

9

65

Strongly agree

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Tend to agree

14 18%

8 33%

3 10%

8 49%

2 5%

5 17%

7 21%

1 10%

1 19%

7 15%

4 59%

1 11%

6 15%

6 51%

-

12 18%

1 8%

Neither agree nor disagree

9 11%

4 14%

1 4%

5 29%

1 3%

5 18%

4 10%

-

1 18%

-

7 15%

-

-

6 15%

-

1 11%

7 11%

Tend to disagree

31 38%

12 48%

13 37%

1 7%

20 46%

8 30%

13 38%

8 60%

3 45%

5 35%

20 41%

-

4 35%

16 38%

4 38%

5 47%

23 35%

Strongly disagree

23 29%

-

17 49%

2 14%

20 44%

9 34%

8 24%

3 20%

1 19%

6 40%

12 26%

3 41%

5 43%

14 33%

-

3 30%

20 31%

Don't know AGREE DISAGREE NET AGREE

4 4%

1 5%

-

-

1 3%

-

2 7%

1 10%

-

2 17%

1 3%

-

1 11%

-

1 10%

1 11%

3 5%

14 18%

8 33%

3 10%

8 49%

2 5%

5 17%

7 21%

1 10%

1 19%

1 8%

7 15%

4 59%

1 11%

6 15%

6 51%

-

12 18%

54 67%

12 48%

31 87%

4 22%

40 90%

17 64%

22 62%

10 80%

4 64%

11 75%

32 67%

3 41%

8 77%

30 71%

4 38%

8 77%

43 66%

-40 -49%

-4 -15%

-27 -77%

5 27%

-38 -85%

-13 -47%

-14 -41%

-9 -70%

-3 -45%

-10 -67%

-25 -52%

1 18%

-7 -66%

-24 -56%

1 13%

-8 -77%

-31 -48%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 168

Q.17e. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? There are plenty of employment opportunities in this area for graduates Base : All students

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

J (j)

K (k)

L (l)

M (m)

Yes (n)

No (o)

Canterbury District Personas

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Unwtd Total

Unweighted Total

65

2

1

3

-

1

1

20

-

35

2

-

-

-

42

23

35

2

21

2

1

4

65

Weighted Total

81*

3**

1**

5**

-**

2**

1**

23**

-**

43*

2**

-**

-**

-**

52*

29**

43*

2**

25**

3**

1**

7**

65*

Effective Base

63

2

1

3

-

1

1

20

-

35

2

-

-

-

42

22

35

2

21

2

1

4

65

Strongly agree

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Tend to agree

14 18%

-

-

1 19%

-

-

-

6 26%

-

7 17%

-

-

-

-

9 16%

6 20%

7 17%

-

6 25%

-

-

1 14%

12 18%

Neither agree nor disagree

9 11%

-

-

-

-

-

-

-

-

7 17%

1 50%

-

-

-

9 17%

-

7 17%

1 50%

-

-

-

-

7 11%

Tend to disagree

31 38%

2 67%

-

4 81%

-

2 100%

-

3 11%

-

20 46%

1 50%

-

-

-

20 38%

11 39%

20 46%

1 50%

3 10%

2 67%

-

6 86%

23 35%

Strongly disagree

23

29%ip

1 33%

1 100%

-

-

-

-

13 58%

-

8 17%

-

-

-

-

14 26%

10 33%

8 17%

-

15 60%

1 33%

-

-

20 31%

Don't know AGREE DISAGREE NET AGREE

4 4%

-

-

-

-

-

1 100%

1 5%

-

1 3%

-

-

-

-

1 2%

2 8%

1 3%

-

1 5%

-

1 100%

-

3 5%

14 18%

-

-

1 19%

-

-

-

6 26%

-

7 17%

-

-

-

-

9 16%

6 20%

7 17%

-

6 25%

-

-

1 14%

12 18%

54 67%

3 100%

1 100%

4 81%

-

2 100%

27 63%

1 50%

-

6 86%

43 66%

-40 -49%

-3 -100%

-1 -100%

-3 -61%

-20 -46%

-1 -50%

-5 -72%

-31 -48%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

0 0%

-2 -100%

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

0 0%

16 69% -10 -43%

0 0%

-

-

-

0 0%

0 0%

0 0%

33 65%

21 72%

27 63%

1 50%

17 70%

3 100%

-25 -48%

-15 -52%

-20 -46%

-1 -50%

-11 -46%

-3 -100%

0 0%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 169

Q.17f. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? I would be happy living here in Canterbury and commuting to a job elsewhere Base : All students

Gender Wtd Total (z)

Male (a)

Age

Area

Female (b)

16-24 (c)

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Ethnicity

Retired (n)

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

65

30

35

60

3

2

-

-

57

1

5

2

-

-

-

65

57

8

1

64

65

Weighted Total

81*

36**

45*

76*

3**

2**

-**

-**

70*

2**

7**

3**

-**

-**

-**

81*

72*

9**

2**

79*

65*

Effective Base

63

29

34

59

3

2

-

-

57

1

4

2

-

-

-

63

56

8

1

63

65

Strongly agree

11 14%

6 16%

6 13%

11 14%

-

1 42%

-

-

11 15%

-

1 14%

-

-

-

-

11 14%

11 15%

1 8%

-

11 14%

10 15%

Tend to agree

40 49%

16 46%

23 52%

38 49%

2 72%

-

-

-

33 48%

2 100%

3 44%

2 67%

-

-

-

40 49%

36 50%

4 42%

2 100%

38 48%

31 48%

Neither agree nor disagree

10

7 20%

3 6%

10 13%

-

-

-

-

10 14%

-

-

-

-

-

-

10 12%

6 8%

4 41%

-

10 12%

8 12%

Tend to disagree

10 12%

1 3%

9 20%

9 12%

-

1 58%

-

-

9 13%

-

-

1 33%

-

-

-

10 12%

10 14%

-

-

10 12%

8 12%

Strongly disagree

10 13%

5 15%

5 10%

9 12%

1 28%

-

-

-

7 11%

-

3 42%

-

-

-

-

10 13%

9 13%

1 10%

-

10 13%

8 12%

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

AGREE

51 63%

22 62%

29 64%

48 63%

2 72%

1 42%

-

-

44 63%

2 100%

4 58%

2 67%

-

-

-

51 63%

47 65%

4 49%

2 100%

49 62%

41 63%

DISAGREE

20 25%

6 18%

14 30%

18 24%

1 28%

1 58%

-

-

16 23%

-

3 42%

1 33%

-

-

-

20 25%

19 26%

1 10%

-

20 25%

16 25%

NET AGREE

31

16 44%

16 35%

30 40%

1 44%

* -16%

0 0%

0 0%

27 39%

2 100%

1 16%

1 33%

0 0%

0 0%

0 0%

31 39%

28 39%

4 40%

2 100%

29 37%

25 38%

Don't know

12%p

39%s

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 170

Q.17f. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? I would be happy living here in Canterbury and commuting to a job elsewhere Base : All students

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

ABC1 (i)

Home ownership

C2DE (j)

Owner occupier (k)

Social renter (l)

Type of home

Private renter (m)

House (n)

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

65

10

50

2

3

-

-

-

-

62

3

5

-

56

56

9

-

-

2

63

65

Weighted Total

81*

12*

61*

2*

6*

-*

-*

-*

-*

76*

4*

9*

-*

68*

70*

10*

-*

-*

2*

79*

65*

Effective Base

63

10

49

2

3

-

-

-

-

61

3

5

-

56

54

9

-

-

2

62

65

Strongly agree

11 14%

1 10%

10 17%

-

-

-

-

-

-

11 15%

-

-

-

11 15%

9 13%

2 23%

-

-

1 42%

11 14%

10 15%

Tend to agree

40 49%

7 59%

29 47%

-

4 66%

-

-

-

-

37 48%

3 72%

6 67%

-

32 47%

34 48%

6 57%

-

-

-

40 50%

31 48%

Neither agree nor disagree

10 12%

2 20%

7 12%

-

-

-

-

-

-

10 13%

-

-

-

8 12%

10 14%

-

-

-

-

10 12%

8 12%

Tend to disagree

10 12%

1 10%

6 10%

2 100%

-

-

-

-

-

9 11%

1 28%

1 11%

-

9 13%

10 14%

-

-

-

1 58%

9 11%

8 12%

Strongly disagree

10 13%

-

8 14%

-

2 34%

-

-

-

-

10 13%

-

2 22%

-

8 12%

8 11%

2 20%

-

-

-

10 13%

8 12%

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

AGREE

51 63%

8 70%

39 64%

-

4 66%

-

-

-

-

48 63%

3 72%

6 67%

-

42 62%

43 61%

8 80%

-

-

1 42%

51 64%

41 63%

DISAGREE

20 25%

1 10%

15 24%

2 100%

2 34%

-

-

-

-

19 24%

1 28%

3 33%

-

17 25%

18 25%

2 20%

-

-

1 58%

19 24%

16 25%

NET AGREE

31 39%

7 59%

24 40%

-2 -100%

2 33%

0 0%

0 0%

0 0%

0 0%

29 38%

2 43%

3 34%

0 0%

25 37%

25 35%

6 61%

0 0%

0 0%

* -16%

32 40%

25 38%

Don't know

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 171

Q.17f. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? I would be happy living here in Canterbury and commuting to a job elsewhere Base : All students

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

65

62

3

10

55

11

54

24

41

47

4

40

2

22

49

16

61

4

27

-

65

Weighted Total

81*

78*

3**

12**

69*

14**

67*

30**

51*

57*

6**

49*

2**

28**

61*

20**

76*

5**

33**

-**

65*

Effective Base

63

61

3

10

54

11

53

23

40

46

4

40

2

21

48

16

59

4

27

-

65

Strongly agree

11 14%

11 14%

1 22%

1 6%

11 16%

-

11 17%

1 4%

10 20%

9 16%

1 22%

7 14%

1 51%

3 11%

9 15%

2 12%

10 13%

1 26%

5 14%

-

10 15%

Tend to agree

40 49%

39 50%

1 39%

9 73%

31 45%

10 66%

30 45%

15 50%

25 49%

27 48%

4 78%

23 48%

1 49%

15 53%

26 42%

14 70%

37 49%

2 49%

14 41%

-

31 48%

Neither agree nor disagree

10 12%

10 13%

-

-

10 14%

2 17%

7 11%

4 12%

6 12%

9 15%

-

7 15%

-

2 9%

7 12%

2 12%

10 13%

-

5 15%

-

8 12%

Tend to disagree

10 12%

10 13%

-

-

10 14%

-

10 15%

6 20%

4 7%

8 13%

-

8 15%

-

2 8%

10 16%

-

10 13%

-

8 23%

-

8 12%

Strongly disagree

10 13%

9 11%

1 39%

2 21%

8 11%

2 17%

8 12%

4 13%

6 12%

5 8%

-

4 8%

-

6 20%

9 15%

1 6%

9 12%

1 25%

3 8%

-

8 12%

Don't know

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

AGREE

51 63%

49 63%

2 61%

9 79%

42 61%

10 66%

42 63%

16 54%

35 69%

36 64%

6 100%

31 62%

2 100%

18 64%

35 57%

17 82%

48 63%

4 75%

18 55%

-

41 63%

DISAGREE

20 25%

19 24%

1 39%

2 21%

17 25%

2 17%

18 26%

10 34%

10 19%

12 21%

-

11 23%

-

8 27%

19 31%

1 6%

19 25%

1 25%

10 30%

-

16 25%

NET AGREE

31

31 39%

1 22%

7 58%

24 35%

7 50%

24 36%

6 21%

25

24 42%

6 100%

19 39%

2 100%

10 37%

16 26%

15 76%

29 38%

2 51%

8 25%

0 0%

25 38%

39%n

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

49%z


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 172

Q.17f. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? I would be happy living here in Canterbury and commuting to a job elsewhere Base : All students

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

Key factors for option choice

C (j)

D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

65

21

28

14

36

22

28

9

5

11

40

5

8

35

9

9

65

Weighted Total

81*

26*

35*

17*

45*

27*

35*

13*

7*

14*

48*

6*

11*

43*

11*

11*

65*

Effective Base

63

21

27

14

35

21

28

9

5

10

40

5

8

35

9

9

65

Strongly agree

11 14%

2 9%

7 20%

4 21%

6 13%

7 25%

2 7%

1 10%

-

-

8 16%

2 40%

-

10 22%

-

2 18%

10 15%

Tend to agree

40 49%

16 62%

15 41%

7 43%

22 49%

10 37%

21 61%

6 50%

-

9 65%

23 49%

3 41%

7 65%

21 49%

2 22%

5 47%

31 48%

Neither agree nor disagree

10 12%

2 9%

4 11%

2 14%

4 8%

2 9%

6 18%

1 10%

2 35%

1 8%

5 10%

1 19%

1 11%

4 9%

2 21%

1 11%

8 12%

Tend to disagree

10 12%

4 15%

3 10%

-

7 16%

5 18%

3 7%

3 20%

1 19%

4 26%

5 10%

-

3 24%

1 3%

5 41%

1 12%

8 12%

Strongly disagree

10 13%

1 5%

6 18%

4 22%

6 14%

3 11%

3 7%

1 10%

3 46%

-

7 15%

-

-

7 16%

2 16%

1 12%

8 12%

Don't know

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

AGREE

51 63%

18 71%

22 62%

11 64%

27 61%

17 62%

24 68%

8 60%

-

9 65%

31 65%

5 81%

7 65%

31 72%

2 22%

7 65%

41 63%

DISAGREE

20 25%

5 20%

10 28%

4 22%

14 30%

8 29%

5 14%

4 30%

4 65%

4 26%

12 24%

-

3 24%

8 19%

7 58%

3 24%

16 25%

NET AGREE

31 39%

13 51%

12 34%

7 42%

14 31%

9 33%

19 54%

4 30%

-4 -65%

6 39%

19 41%

5 81%

4 41%

22 52%

-4 -36%

4 41%

25 38%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 173

Q.17f. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? I would be happy living here in Canterbury and commuting to a job elsewhere Base : All students

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

J (j)

K (k)

L (l)

M (m)

Yes (n)

No (o)

Canterbury District Personas

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Unwtd Total

Unweighted Total

65

2

1

3

-

1

1

20

-

35

2

-

-

-

42

23

35

2

21

2

1

4

65

Weighted Total

81*

3**

1**

5**

-**

2**

1**

23**

-**

43*

2**

-**

-**

-**

52*

29**

43*

2**

25**

3**

1**

7**

65*

Effective Base

63

2

1

3

-

1

1

20

-

35

2

-

-

-

42

22

35

2

21

2

1

4

65

Strongly agree

11 14%

-

-

-

-

-

-

3 12%

-

9 20%

-

-

-

-

7 14%

4 14%

9 20%

-

3 11%

-

-

-

10 15%

Tend to agree

40 49%

1 33%

-

4 81%

-

2 100%

-

13 57%

-

17 40%

2 100%

-

-

-

26 50%

14 48%

17 40%

2 100%

13 54%

1 33%

-

6 86%

31 48%

Neither agree nor disagree

10 12%

-

-

-

-

-

1 100%

1 5%

-

7 17%

-

-

-

-

9 17%

1 4%

7 17%

-

1 5%

-

1 100%

-

8 12%

Tend to disagree

10 12%

-

1 100%

1 19%

-

-

-

3 11%

-

5 12%

-

-

-

-

5 10%

5 16%

5 12%

-

4 16%

-

-

1 14%

8 12%

Strongly disagree

10 13%

2 67%

-

-

-

-

-

3 14%

-

5 11%

-

-

-

-

5 10%

5 18%

5 11%

-

3 14%

2 67%

-

-

8 12%

Don't know

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

AGREE

51 63%

1 33%

-

4 81%

-

2 100%

-

16 69%

-

26 60%

2 100%

-

-

-

33 64%

18 62%

26 60%

2 100%

16 66%

1 33%

-

6 86%

41 63%

DISAGREE

20 25%

2 67%

1 100%

1 19%

-

-

6 25%

-

10 23%

-

-

1 14%

16 25%

NET AGREE

31 39%

-1 -35%

-1 -100%

3 61%

0 0%

0 0%

10 44%

0 0%

16 37%

2 100%

0 0%

5 72%

25 38%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

2 100%

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

-

-

-

10 19%

10 34%

10 23%

-

7 29%

2 67%

0 0%

0 0%

0 0%

23 45%

8 28%

16 37%

2 100%

9 37%

-1 -35%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 174

Q.17g. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? Canterbury is a good place to set up a business Base : All students

Gender Wtd Total (z)

Male (a)

Age

Area

Female (b)

16-24 (c)

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Ethnicity

Retired (n)

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

65

30

35

60

3

2

-

-

57

1

5

2

-

-

-

65

57

8

1

64

65

Weighted Total

81*

36**

45*

76*

3**

2**

-**

-**

70*

2**

7**

3**

-**

-**

-**

81*

72*

9**

2**

79*

65*

Effective Base

63

29

34

59

3

2

-

-

57

1

4

2

-

-

-

63

56

8

1

63

65

Strongly agree

13

16%s

6 17%

7 15%

12 15%

1 36%

-

-

-

11 16%

-

-

2 67%

-

-

-

13 16%

10 14%

2 28%

2 100%

11 14%

10 15%

Tend to agree

33 40%

14 38%

19 42%

31 41%

-

2 100%

-

-

28 40%

2 100%

2 28%

1 33%

-

-

-

33 40%

29 41%

3 35%

-

33 41%

27 42%

Neither agree nor disagree

15 19%

7 19%

8 18%

15 20%

-

-

-

-

11 16%

-

4 59%

-

-

-

-

15 19%

15 21%

-

-

15 19%

11 17%

Tend to disagree

15 18%

7 20%

8 17%

14 18%

1 36%

-

-

-

15 21%

-

-

-

-

-

-

15 18%

12 17%

2 28%

-

15 19%

12 18%

Strongly disagree

1 1%

1 3%

-

1 2%

-

-

-

-

1 2%

-

-

-

-

-

-

1 1%

1 2%

-

-

1 2%

1 2%

Don't know

5 6%

1 3%

3 8%

4 5%

1 28%

-

-

-

4 5%

-

1 13%

-

-

-

-

5 6%

4 5%

1 10%

-

5 6%

4 6%

AGREE

45 56%

19 55%

26 57%

43 56%

1 36%

2 100%

-

-

39 56%

2 100%

2 28%

3 100%

-

-

-

45 56%

40 55%

6 63%

2 100%

44 55%

37 57%

DISAGREE

16 20%

8 23%

8 17%

15 19%

1 36%

-

-

-

16 23%

-

-

-

NET AGREE

29

11 31%

18 40%

28 37%

0 0%

2 100%

0 0%

0 0%

23 33%

2 100%

2 28%

3 100%

36%s

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

-

-

-

16 20%

13 19%

2 28%

-

16 20%

13 20%

0 0%

0 0%

0 0%

29 36%

26 37%

3 35%

2 100%

28 35%

24 37%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 175

Q.17g. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? Canterbury is a good place to set up a business Base : All students

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

ABC1 (i)

Home ownership

C2DE (j)

Owner occupier (k)

Social renter (l)

Type of home

Private renter (m)

House (n)

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

65

10

50

2

3

-

-

-

-

62

3

5

-

56

56

9

-

-

2

63

65

Weighted Total

81*

12*

61*

2*

6*

-*

-*

-*

-*

76*

4*

9*

-*

68*

70*

10*

-*

-*

2*

79*

65*

Effective Base

63

10

49

2

3

-

-

-

-

61

3

5

-

56

54

9

-

-

2

62

65

Strongly agree

13 16%

1 9%

10 16%

-

2 33%

-

-

-

-

13 17%

-

2 21%

-

11 16%

12 17%

1 10%

-

-

-

13 16%

10 15%

Tend to agree

33 40%

4 30%

26 43%

1 42%

2 34%

-

-

-

-

30 39%

2 55%

3 33%

-

28 41%

28 39%

5 47%

-

-

2 100%

31 39%

27 42%

Neither agree nor disagree

15 19%

1 10%

11 18%

1 58%

2 34%

-

-

-

-

13 17%

2 45%

4 45%

-

9 13%

15 21%

-

-

-

-

15 19%

11 17%

Tend to disagree

15 18%

5 40%

10 16%

-

-

-

-

-

-

15 19%

-

-

-

15 22%

14 19%

1 11%

-

-

-

15 19%

12 18%

Strongly disagree

1 1%

-

1 2%

-

-

-

-

-

-

1 2%

-

-

-

1 2%

-

1 11%

-

-

-

1 2%

1 2%

Don't know

5 6%

1 10%

3 5%

-

-

-

-

-

-

5 6%

-

-

-

5 7%

3 4%

2 20%

-

-

-

5 6%

4 6%

AGREE

45 56%

5 40%

36 59%

1 42%

4 66%

-

-

-

-

43 56%

2 55%

5 55%

-

39 57%

39 56%

6 57%

-

-

2 100%

44 55%

37 57%

DISAGREE

16 20%

5 40%

11 18%

-

-

-

-

-

-

16 21%

-

-

-

16 23%

14 19%

2 23%

-

-

-

16 20%

13 20%

NET AGREE

29 36%

* -1%

25 41%

1 42%

4 66%

0 0%

0 0%

0 0%

0 0%

27 35%

2 55%

5 55%

0 0%

23 34%

26 37%

4 35%

0 0%

0 0%

2 100%

28 35%

24 37%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 176

Q.17g. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? Canterbury is a good place to set up a business Base : All students

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

65

62

3

10

55

11

54

24

41

47

4

40

2

22

49

16

61

4

27

-

65

Weighted Total

81*

78*

3**

12**

69*

14**

67*

30**

51*

57*

6**

49*

2**

28**

61*

20**

76*

5**

33**

-**

65*

Effective Base

63

61

3

10

54

11

53

23

40

46

4

40

2

21

48

16

59

4

27

-

65

Strongly agree

13 16%

13 16%

-

3 22%

10 15%

4 26%

9 14%

6 20%

7 13%

9 15%

-

9 17%

-

4 15%

8 13%

5 24%

12 15%

1 25%

5 15%

-

10 15%

Tend to agree

33 40%

32 41%

1 22%

4 37%

28 41%

4 26%

29 43%

12 41%

20 40%

28

49%z

-

23 48%

-

9 32%

26 44%

6 30%

33 43%

-

17 52%

-

27 42%

Neither agree nor disagree

15

19%ik

14 18%

1 39%

2 21%

13 18%

2 14%

13 20%

4 15%

11 21%

6 11%

3 58%

5 10%

1 51%

9 31%

9 16%

6 28%

14 18%

1 26%

1 4%

-

11 17%

Tend to disagree

15 18%

15 19%

-

1 11%

13 19%

4 26%

11 16%

5 17%

10 19%

11 19%

2 42%

10 20%

1 49%

4 13%

14 22%

1 6%

14 18%

1 25%

9 26%

-

12 18%

Strongly disagree

1 1%

-

1 39%

1 10%

-

1 8%

-

-

1 2%

1 2%

-

1 2%

-

-

-

1 6%

1 2%

-

-

-

1 2%

2 4%

-

1 3%

-

2 9%

3 6%

1 6%

3 4%

1 25%

1 4%

-

4 6%

32 65%

-

13 47%

34 57%

11 54%

44 58%

1 25%

22 67%

-

37 57%

5 6%

5 6%

-

-

5 7%

-

5 7%

2 7%

2 5%

AGREE

Don't know

45 56%

45 57%

1 22%

7 58%

38 56%

7 52%

38 57%

18 62%

27 53%

36

64%z

-

DISAGREE

16 20%

15 19%

1 39%

2 21%

13 19%

5 34%

11 16%

5 17%

11 21%

12 22%

2 42%

11 22%

1 49%

4 13%

14 22%

2 12%

15 19%

1 25%

9 26%

-

13 20%

NET AGREE

29 36%

30 39%

-1 -17%

4 37%

25 36%

2 17%

27 41%

13 45%

16 32%

24 42%

-2 -42%

21 43%

-1 -49%

10 34%

21 34%

9 42%

29 39%

0 0%

14 41%

0 0%

24 37%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 177

Q.17g. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? Canterbury is a good place to set up a business Base : All students

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

C (j)

Key factors for option choice D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

65

21

28

14

36

22

28

9

5

11

40

5

8

35

9

9

65

Weighted Total

81*

26*

35*

17*

45*

27*

35*

13*

7*

14*

48*

6*

11*

43*

11*

11*

65*

Effective Base

63

21

27

14

35

21

28

9

5

10

40

5

8

35

9

9

65

Strongly agree

13 16%

7 28%

4 12%

9 50%

3 7%

2 9%

6 18%

2 15%

-

2 13%

7 15%

2 40%

2 17%

9 20%

1 11%

-

10 15%

Tend to agree

33 40%

9 34%

15 43%

5 29%

20 46%

10 38%

12 34%

9 75%

2 36%

6 40%

19 39%

3 41%

5 49%

13 31%

6 51%

8 77%

27 42%

Neither agree nor disagree

15 19%

4 14%

6 18%

2 14%

7 16%

6 21%

9 27%

-

3 45%

3 22%

9 18%

-

1 12%

9 20%

2 16%

-

11 17%

Tend to disagree

15 18%

5 19%

7 21%

1 7%

11 24%

7 27%

5 14%

-

-

2 16%

10 21%

1 19%

2 22%

9 20%

2 22%

-

12 18%

Strongly disagree

1 1%

-

1 3%

1 3%

1 4%

-

-

-

-

1 3%

-

-

1 3%

-

-

1 2%

Don't know

-

5 6%

1 5%

1 2%

-

2 5%

-

2 7%

1 10%

1 19%

1 8%

2 4%

-

-

2 5%

-

2 23%

4 6%

AGREE

45 56%

16 62%

19 55%

14 79%

24 53%

13 48%

18 52%

11 90%

2 36%

8 53%

26 54%

5 81%

7 66%

22 52%

7 62%

8 77%

37 57%

DISAGREE

16 20%

5 19%

9 24%

1 7%

12 27%

9 32%

5 14%

-

-

2 16%

11 23%

1 19%

2 22%

10 23%

2 22%

-

13 20%

NET AGREE

29 36%

11 43%

11 31%

12 72%

11 25%

4 16%

13 37%

11 90%

2 36%

5 37%

15 31%

4 61%

5 44%

12 29%

5 41%

8 77%

24 37%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 178

Q.17g. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? Canterbury is a good place to set up a business Base : All students

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

J (j)

K (k)

L (l)

M (m)

Yes (n)

No (o)

Canterbury District Personas

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Unwtd Total

Unweighted Total

65

2

1

3

-

1

1

20

-

35

2

-

-

-

42

23

35

2

21

2

1

4

65

Weighted Total

81*

3**

1**

5**

-**

2**

1**

23**

-**

43*

2**

-**

-**

-**

52*

29**

43*

2**

25**

3**

1**

7**

65*

Effective Base

63

2

1

3

-

1

1

20

-

35

2

-

-

-

42

22

35

2

21

2

1

4

65

Strongly agree

13 16%

-

-

2 39%

-

-

-

1 5%

-

10 23%

-

-

-

-

9 17%

4 14%

10 23%

-

1 4%

-

-

2 28%

10 15%

Tend to agree

33 40%

1 33%

-

1 19%

-

2 100%

1 100%

12 50%

-

15 34%

1 50%

-

-

-

19 36%

14 48%

15 34%

1 50%

12 47%

1 33%

1 100%

3 42%

27 42%

Neither agree nor disagree

15 19%

2 67%

1 100%

2 42%

-

-

-

-

-

9 20%

1 50%

-

-

-

10 19%

5 18%

9 20%

1 50%

1 5%

2 67%

-

2 30%

11 17%

Tend to disagree

15 18%

-

-

-

-

-

-

5 21%

-

10 23%

-

-

-

-

14

1 4%

10 23%

-

5 20%

-

-

-

12 18%

Strongly disagree

1 1%

-

-

-

-

-

-

1 5%

-

-

-

-

-

-

-

-

1 5%

-

-

-

1 2%

Don't know

26%z

1 2%

-

5 6%

-

-

-

-

-

-

5 20%

-

-

-

-

-

-

-

5 16%

-

-

5 19%

-

-

-

4 6%

AGREE

45 56%

1 33%

-

3 58%

-

2 100%

1 100%

13 54%

-

25 57%

1 50%

-

-

-

27 52%

18 63%

25 57%

1 50%

13 51%

1 33%

1 100%

5 70%

37 57%

DISAGREE

16 20%

-

-

6 26%

-

10 23%

-

1 4%

10 23%

-

6 25%

-

-

-

13 20%

NET AGREE

29

2 100%

1 100%

7 28%

0 0%

15 34%

1 50%

17 58%

15 34%

1 50%

7 27%

1 33%

1 100%

5 70%

24 37%

36%n

1 33%

0 0%

3 58%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

0 0%

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

-

-

-

15

0 0%

0 0%

0 0%

12 24%

28%z


Canterbury Future Development (FINAL - General Public)

Q.17. Summary Table. Thinking about what you know or have heard about employment in the district of Canterbury, to what extent do you agree or disagree with the following statements? Base : All answering

a. There are plenty of employment opportunities in this area for the current population

b. I would be willing to move out of the district to take a better job

c. We should do more to help businesses to set up here

d. We should do more to encourage university graduates to stay in the district when they finish studying

e. There are plenty of employment opportunities in this area for graduates

f. I would be happy living here in Canterbury and commuting to a job elsewhere

g. Canterbury is a good place to set up a business

Unweighted Total

902

902

902

902

65

65

65

Weighted Total

902

902

902

902

81

81

81

Effective Base

806

806

806

806

63

63

63

Strongly agree

18 2%

148 16%

409 45%

191 21%

-

11 14%

13 16%

Tend to agree

94 10%

194 22%

358 40%

293 32%

14 18%

40 49%

33 40%

Neither agree nor disagree

97 11%

138 15%

77 9%

191 21%

9 11%

10 12%

15 19%

Tend to disagree

327 36%

131 14%

26 3%

119 13%

31 38%

10 12%

15 18%

Strongly disagree

296 33%

248 27%

11 1%

81 9%

23 29%

10 13%

1 1%

70 8%

44 5%

22 2%

27 3%

4 4%

-

5 6%

112 12%

342 38%

767 85%

484 54%

14 18%

51 63%

45 56%

623 69%

378 42%

37 4%

201 22%

54 67%

20 25%

16 20%

-511 -57%

-36 -4%

730 81%

283 31%

-40 -49%

31 39%

29 36%

Don't know AGREE DISAGREE NET AGREE

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 %

INTERNAL USE ONLY

Table 179


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 180

Q.18.1. Still thinking about the district of Canterbury, to what extent do you agree or disagree with the following statements? It is a good place to live Base : All students

Gender Wtd Total (z)

Male (a)

Age

Area

Female (b)

16-24 (c)

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Ethnicity

Retired (n)

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

65

30

35

60

3

2

-

-

57

1

5

2

-

-

-

65

57

8

1

64

65

Weighted Total

81*

36**

45*

76*

3**

2**

-**

-**

70*

2**

7**

3**

-**

-**

-**

81*

72*

9**

2**

79*

65*

Effective Base

63

29

34

59

3

2

-

-

57

1

4

2

-

-

-

63

56

8

1

63

65

Strongly agree

43 53%

17 49%

25 56%

40 52%

1 36%

2 100%

-

-

39 56%

-

1 14%

3 100%

-

-

-

43 53%

37 51%

6 63%

2 100%

41 52%

35 54%

Tend to agree

33 41%

16 45%

17 38%

31 41%

2 64%

-

-

-

26 37%

2 100%

6 86%

-

-

-

-

33 41%

30 42%

3 37%

-

33 42%

26 40%

Neither agree nor disagree

3 3%

-

3 6%

3 3%

-

-

-

-

3 4%

-

-

-

-

-

-

3 3%

3 4%

-

-

3 3%

2 3%

Tend to disagree

1 1%

1 3%

-

1 2%

-

-

-

-

1 2%

-

-

-

-

-

-

1 1%

1 2%

-

-

1 2%

1 2%

Strongly disagree

1 1%

1 3%

-

1 2%

-

-

-

-

1 2%

-

-

-

-

-

-

1 1%

1 2%

-

-

1 2%

1 2%

Don't know

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

76 94%

33 93%

43 94%

71 94%

3 100%

2 100%

-

-

65 93%

2 100%

7 100%

3 100%

-

-

-

76 94%

67 93%

9 100%

2 100%

74 94%

61 94%

AGREE DISAGREE NET AGREE

2 3%

2 7%

-

2 3%

-

-

74 91%

31 87%

43 94%

69 90%

3 100%

2 100%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

-

-

0 0%

0 0%

2 3%

-

-

-

62 89%

2 100%

7 100%

3 100%

-

-

-

0 0%

0 0%

0 0%

2 3%

2 3%

-

-

2 3%

2 3%

74 91%

65 90%

9 100%

2 100%

72 91%

59 91%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 181

Q.18.1. Still thinking about the district of Canterbury, to what extent do you agree or disagree with the following statements? It is a good place to live Base : All students

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

ABC1 (i)

Home ownership

C2DE (j)

Owner occupier (k)

Social renter (l)

Type of home

Private renter (m)

House (n)

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

65

10

50

2

3

-

-

-

-

62

3

5

-

56

56

9

-

-

2

63

65

Weighted Total

81*

12*

61*

2*

6*

-*

-*

-*

-*

76*

4*

9*

-*

68*

70*

10*

-*

-*

2*

79*

65*

Effective Base

63

10

49

2

3

-

-

-

-

61

3

5

-

56

54

9

-

-

2

62

65

Strongly agree

43 53%

10 81%

30 49%

1 42%

2 33%

-

-

-

-

40 53%

2 55%

3 32%

-

38 55%

40 57%

2 23%

-

-

2 100%

41 52%

35 54%

Tend to agree

33 41%

2 19%

27 45%

-

4 67%

-

-

-

-

31 41%

2 45%

6 68%

-

25 37%

26 38%

7 65%

-

-

-

33 42%

26 40%

Neither agree nor disagree

3 3%

-

1 2%

1 58%

-

-

-

-

-

3 3%

-

-

-

3 4%

3 4%

-

-

-

-

3 3%

2 3%

Tend to disagree

1 1%

-

1 2%

-

-

-

-

-

-

1 2%

-

-

-

1 2%

1 2%

-

-

-

-

1 2%

1 2%

Strongly disagree

1 1%

-

1 2%

-

-

-

-

-

-

1 2%

-

-

-

1 2%

-

1 11%

-

-

-

1 2%

1 2%

Don't know

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

76 94%

12 100%

57 94%

1 42%

6 100%

-

-

-

-

72 94%

4 100%

9 100%

-

63 93%

67 95%

9 89%

-

-

2 100%

74 94%

61 94%

2 3%

-

2 4%

-

-

-

-

-

-

2 3%

-

-

-

2 4%

1 2%

1 11%

-

-

-

2 3%

2 3%

74 91%

12 100%

55 90%

1 42%

6 100%

0 0%

0 0%

0 0%

0 0%

69 90%

4 100%

9 100%

61 89%

65 93%

8 77%

0 0%

0 0%

2 100%

72 91%

59 91%

AGREE DISAGREE NET AGREE

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base

0 0%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 182

Q.18.1. Still thinking about the district of Canterbury, to what extent do you agree or disagree with the following statements? It is a good place to live Base : All students

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

65

62

3

10

55

11

54

24

41

47

4

40

2

22

49

16

61

4

27

-

65

Weighted Total

81*

78*

3**

12**

69*

14**

67*

30**

51*

57*

6**

49*

2**

28**

61*

20**

76*

5**

33**

-**

65*

Effective Base

63

61

3

10

54

11

53

23

40

46

4

40

2

21

48

16

59

4

27

-

65

Strongly agree

43 53%

41 52%

2 61%

8 69%

35 50%

10 69%

33 49%

13 44%

29 58%

34 59%

2 44%

31 62%

1 51%

11 38%

33 54%

10 49%

40 53%

2 51%

22 66%

-

35 54%

Tend to agree

33 41%

33 43%

-

2 21%

31 45%

3 22%

30 45%

15 51%

18 35%

21 37%

3 56%

16 33%

1 49%

15 53%

24 40%

9 45%

31 41%

2 49%

10 31%

-

26 40%

Neither agree nor disagree

3 3%

3 3%

-

-

3 4%

-

3 4%

1 4%

1 2%

-

-

-

-

3 9%

3 4%

-

3 3%

-

-

-

2 3%

Tend to disagree

1 1%

1 2%

-

-

1 2%

-

1 2%

-

1 2%

1 2%

-

1 2%

-

-

1 2%

-

1 2%

-

1 4%

-

1 2%

Strongly disagree

1 1%

-

1 39%

1 10%

-

1 8%

-

-

1 2%

1 2%

-

1 2%

-

-

-

1 6%

1 2%

-

-

-

1 2%

Don't know AGREE DISAGREE NET AGREE

76 94% 2

3%a

74 91%

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

95%z

2 61%

11 90%

65 95%

13 92%

63 94%

29 96%

47 93%

55 96%

6 100%

47 95%

2 100%

26 91%

57 94%

19 94%

71 94%

5 100%

32 96%

-

61 94%

1 2%

1 39%

1 10%

1 2%

1 8%

1 2%

-

2 5%

2 4%

-

2 5%

-

-

1 2%

1 6%

2 3%

-

1 4%

1 22%

9 80%

64 93%

12 83%

62 93%

29 96%

45 88%

52 92%

6 100%

44 90%

2 100%

26 91%

56 92%

18 88%

69 90%

5 100%

31 93%

74

73

94%z

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

0 0%

2 3% 59 91%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 183

Q.18.1. Still thinking about the district of Canterbury, to what extent do you agree or disagree with the following statements? It is a good place to live Base : All students

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

Key factors for option choice

C (j)

D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

65

21

28

14

36

22

28

9

5

11

40

5

8

35

9

9

65

Weighted Total

81*

26*

35*

17*

45*

27*

35*

13*

7*

14*

48*

6*

11*

43*

11*

11*

65*

Effective Base

63

21

27

14

35

21

28

9

5

10

40

5

8

35

9

9

65

Strongly agree

43 53%

15 58%

20 56%

11 65%

23 52%

15 56%

20 56%

6 45%

1 19%

7 46%

29 60%

5 80%

5 51%

24 57%

8 73%

3 30%

35 54%

Tend to agree

33 41%

10 38%

14 40%

4 21%

19 43%

11 39%

12 33%

7 55%

6 81%

7 45%

16 33%

1 20%

4 38%

14 34%

3 27%

7 70%

26 40%

Neither agree nor disagree

3 3%

-

-

1 7%

1 3%

-

3 7%

-

-

1 9%

1 3%

-

1 12%

1 3%

-

-

2 3%

Tend to disagree

1 1%

1 5%

-

1 7%

-

-

1 3%

-

-

-

1 3%

-

-

1 3%

-

-

1 2%

Strongly disagree

1 1%

-

1 3%

-

1 3%

1 4%

-

-

-

-

1 3%

-

-

1 3%

-

-

1 2%

Don't know AGREE DISAGREE NET AGREE

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

76 94%

25 95%

34 97%

15 86%

42 94%

26 96%

31 89%

13 100%

7 100%

13 91%

44 92%

6 100%

9 88%

39 91%

11 100%

11 100%

61 94%

2 3%

1 5%

1 3%

1 7%

1 3%

1 4%

1 3%

-

-

-

2 5%

-

-

2 6%

-

-

2 3%

74 91%

23 91%

33 93%

13 79%

41 92%

24 91%

30 86%

13 100%

7 100%

13 91%

42 87%

6 100%

9 88%

37 86%

11 100%

11 100%

59 91%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 184

Q.18.1. Still thinking about the district of Canterbury, to what extent do you agree or disagree with the following statements? It is a good place to live Base : All students

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

J (j)

K (k)

L (l)

M (m)

Yes (n)

No (o)

Canterbury District Personas

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Unwtd Total

Unweighted Total

65

2

1

3

-

1

1

20

-

35

2

-

-

-

42

23

35

2

21

2

1

4

65

Weighted Total

81*

3**

1**

5**

-**

2**

1**

23**

-**

43*

2**

-**

-**

-**

52*

29**

43*

2**

25**

3**

1**

7**

65*

Effective Base

63

2

1

3

-

1

1

20

-

35

2

-

-

-

42

22

35

2

21

2

1

4

65

Strongly agree

43 53%

-

-

3 58%

-

-

1 100%

13 55%

-

25 57%

1 50%

-

-

-

28 55%

14 49%

25 57%

1 50%

13 52%

-

1 100%

3 41%

35 54%

Tend to agree

33 41%

3 100%

-

2 42%

-

2 100%

-

9 40%

-

16 37%

1 50%

-

-

-

20 38%

14 47%

16 37%

1 50%

9 38%

3 100%

-

4 59%

26 40%

Neither agree nor disagree

3 3%

-

1 100%

-

-

-

-

-

-

1 3%

-

-

-

-

1 2%

1 4%

1 3%

-

1 5%

-

-

-

2 3%

Tend to disagree

1 1%

-

-

-

-

-

-

-

-

1 3%

-

-

-

-

1 2%

-

1 3%

-

-

-

-

-

1 2%

Strongly disagree

1 1%

-

-

-

-

-

-

1 5%

-

-

-

-

-

-

1 2%

-

-

-

1 5%

-

-

-

1 2%

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

76 94%

3 100%

-

5 100%

-

2 100%

1 100%

22 95%

-

41 94%

2 100%

-

-

-

48 93%

28 96%

41 94%

2 100%

22 90%

3 100%

1 100%

7 100%

61 94%

Don't know AGREE DISAGREE NET AGREE

2 3%

-

74 91%

3 100%

0 0%

5 100%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

0 0%

-

-

1 5%

2 100%

1 100%

21 90%

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

0 0%

1 3%

-

40 92%

2 100%

-

-

-

0 0%

0 0%

0 0%

2 5%

-

1 3%

-

1 5%

-

-

-

2 3%

46 88%

28 96%

40 92%

2 100%

21 85%

3 100%

1 100%

7 100%

59 91%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 185

Q.18.2. Still thinking about the district of Canterbury, to what extent do you agree or disagree with the following statements? It is a bad place to be a student Base : All students

Gender Wtd Total (z)

Male (a)

Age

Area

Female (b)

16-24 (c)

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Ethnicity

Retired (n)

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

65

30

35

60

3

2

-

-

57

1

5

2

-

-

-

65

57

8

1

64

65

Weighted Total

81*

36**

45*

76*

3**

2**

-**

-**

70*

2**

7**

3**

-**

-**

-**

81*

72*

9**

2**

79*

65*

Effective Base

63

29

34

59

3

2

-

-

57

1

4

2

-

-

-

63

56

8

1

63

65

Strongly agree

5 6%

3 9%

1 3%

4 5%

-

1 58%

-

-

4 5%

-

-

1 33%

-

-

-

5 6%

5 6%

-

-

5 6%

4 6%

Tend to agree

5 6%

2 7%

3 6%

5 6%

-

-

-

-

5 7%

-

-

-

-

-

-

5 6%

4 5%

1 13%

-

5 6%

4 6%

Neither agree nor disagree

6 7%

2 7%

3 7%

6 7%

-

-

-

-

4 5%

-

2 30%

-

-

-

-

6 7%

6 8%

-

-

6 7%

4 6%

Tend to disagree

22 27%

10 28%

12 27%

20 26%

2 64%

1 42%

-

-

17 24%

2 100%

4 56%

-

-

-

-

22 27%

19 27%

3 31%

-

22 28%

18 28%

Strongly disagree

44 54%

18 49%

26 57%

42 56%

1 36%

-

-

-

41

-

1 14%

2 67%

-

-

-

44 54%

39 54%

5 55%

2 100%

42 53%

35 54%

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

10 12%

6 16%

9 11%

-

1 58%

-

-

9 12%

-

-

1 33%

-

-

-

10 12%

8 12%

1 13%

-

10 12%

8 12%

57 82%

2 100%

5 70%

2 67%

66 81%

58 81%

8 87%

2 100%

64 81%

53 82%

-49 -70%

-2 -100%

-5 -70%

-1 -33%

-56 -69%

-50 -69%

-7 -73%

-2 -100%

-54 -69%

-45 -69%

Don't know AGREE DISAGREE NET AGREE

4 8%

66 81%

28 77%

38 84%

62 81%

3 100%

1 42%

-

-

-56 -69%

-22 -61%

-34 -76%

-53 -70%

-3 -100%

* 16%

0 0%

0 0%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

59%z

-

-

-

0 0%

0 0%

0 0%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 186

Q.18.2. Still thinking about the district of Canterbury, to what extent do you agree or disagree with the following statements? It is a bad place to be a student Base : All students

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

ABC1 (i)

Home ownership

C2DE (j)

Owner occupier (k)

Social renter (l)

Type of home

Private renter (m)

House (n)

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

65

10

50

2

3

-

-

-

-

62

3

5

-

56

56

9

-

-

2

63

65

Weighted Total

81*

12*

61*

2*

6*

-*

-*

-*

-*

76*

4*

9*

-*

68*

70*

10*

-*

-*

2*

79*

65*

Effective Base

63

10

49

2

3

-

-

-

-

61

3

5

-

56

54

9

-

-

2

62

65

Strongly agree

5 6%

-

4 6%

1 42%

-

-

-

-

-

5 6%

-

1 11%

-

4 5%

3 5%

1 11%

-

-

1 58%

4 5%

4 6%

Tend to agree

5 6%

1 10%

4 6%

-

-

-

-

-

-

5 6%

-

-

-

5 7%

4 5%

1 12%

-

-

-

5 6%

4 6%

Neither agree nor disagree

6 7%

-

6 9%

-

-

-

-

-

-

4 5%

2 45%

2 23%

-

4 5%

6 8%

-

-

-

-

6 7%

4 6%

Tend to disagree

22 27%

2 19%

16 26%

-

4 67%

-

-

-

-

22 29%

-

4 44%

-

16 24%

19 27%

3 31%

-

-

1 42%

22 27%

18 28%

Strongly disagree

44 54%

9 70%

32 52%

1 58%

2 33%

-

-

-

-

41 54%

2 55%

2 21%

-

40 58%

39 55%

5 46%

-

-

-

44 55%

35 54%

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

AGREE

10 12%

1 10%

7 12%

1 42%

-

-

-

-

-

10 12%

-

1 11%

-

9 13%

7 10%

2 23%

-

-

1 58%

9 11%

8 12%

DISAGREE

66 81%

11 90%

48 79%

1 58%

6 100%

-

-

-

-

63 83%

2 55%

6 66%

-

56 82%

58 82%

8 77%

-

-

1 42%

65 82%

53 82%

-56 -69%

-10 -79%

-41 -67%

* -16%

-6 -100%

0 0%

0 0%

0 0%

0 0%

-54 -70%

-2 -55%

-5 -55%

-47 -69%

-51 -72%

-6 -53%

0 0%

0 0%

* 16%

-56 -71%

-45 -69%

Don't know

NET AGREE

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base

0 0%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 187

Q.18.2. Still thinking about the district of Canterbury, to what extent do you agree or disagree with the following statements? It is a bad place to be a student Base : All students

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

65

62

3

10

55

11

54

24

41

47

4

40

2

22

49

16

61

4

27

-

65

Weighted Total

81*

78*

3**

12**

69*

14**

67*

30**

51*

57*

6**

49*

2**

28**

61*

20**

76*

5**

33**

-**

65*

Effective Base

63

61

3

10

54

11

53

23

40

46

4

40

2

21

48

16

59

4

27

-

65

Strongly agree

5

6%a

3 4%

1 39%

1 10%

3 5%

1 8%

3 5%

1 3%

4 7%

2 4%

1 22%

1 2%

1 51%

-

-

4 6%

Tend to agree

5 6%

5 6%

-

1 11%

4 5%

1 9%

4 6%

2 8%

2 5%

5 9%

-

5 10%

2 7%

-

4 6%

2 7%

3 6%

1 6%

3 4%

1 26%

-

-

2 4%

2 12%

5 6%

-

Neither agree nor disagree

6 7%

6 7%

-

-

6 8%

2 14%

4 6%

-

6 11%

-

3 56%

-

1 49%

4 16%

4 6%

2 10%

4 6%

1 25%

-

-

4 6%

Tend to disagree

22 27%

22 28%

1 22%

2 16%

20 29%

2 17%

20 30%

10 35%

12 23%

18 31%

-

14 28%

-

8 27%

19 31%

4 17%

22 29%

-

10 31%

-

18 28%

Strongly disagree

44 54%

42 54%

1 39%

7 63%

36 52%

7 52%

36 54%

16 54%

27 54%

32 56%

1 21%

29 59%

-

14 50%

33 54%

11 55%

41 54%

2 49%

21 62%

-

35 54%

Don't know AGREE DISAGREE NET AGREE

-

-

-

-

-

-

-

-

-

-

-

-

-

10 12%

8 11%

1 39%

2 21%

7 10%

2 17%

7 11%

3 11%

6 12%

7 13%

1 22%

6 12%

1 51%

66 81%

64 82%

2 61%

9 79%

56 82%

10 69%

56 84%

26 89%

39 77%

50

1 21%

43 88%

-

22 77%

51 84%

-56 -69%

-56 -71%

-1 -22%

-7 -58%

-49 -71%

-7 -52%

-49 -73%

-23 -77%

-33 -65%

-42 -74%

* 1%

-37 -75%

1 51%

-20 -69%

-45 -75%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

87%z

2 7%

-

-

-

-

6 10%

4 18%

8 11%

1 26%

-

-

-

2 7%

-

8 12%

15 72%

63 83%

2 49%

31 93%

-11 -54%

-55 -72%

-1 -23%

-28 -85%

0 0%

53 82% -45 -69%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 188

Q.18.2. Still thinking about the district of Canterbury, to what extent do you agree or disagree with the following statements? It is a bad place to be a student Base : All students

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

Key factors for option choice

C (j)

D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

65

21

28

14

36

22

28

9

5

11

40

5

8

35

9

9

65

Weighted Total

81*

26*

35*

17*

45*

27*

35*

13*

7*

14*

48*

6*

11*

43*

11*

11*

65*

Effective Base

63

21

27

14

35

21

28

9

5

10

40

5

8

35

9

9

65

5 10%

3 12%

1 4%

-

-

-

5 10%

-

-

2 6%

3 6%

1 5%

4 10%

-

-

-

4 8%

1 20%

-

5 12%

Strongly agree

5 6%

-

3 10%

-

Tend to agree

5 6%

2 10%

1 4%

1 7%

1 8% -

1 11%

4 6%

-

4 6%

Neither agree nor disagree

6 7%

2 9%

2 6%

2 14%

1 3%

1 4%

3 9%

-

1 18%

2 14%

2 5%

-

-

2 6%

-

-

4 6%

Tend to disagree

22 27%

6 24%

9 24%

1 6%

15 33%

9 33%

7 20%

3 25%

3 45%

3 23%

11 24%

1 20%

4 38%

11 25%

3 27%

3 30%

18 28%

Strongly disagree

44 54%

15 58%

20 57%

12 72%

22 48%

12 46%

20 56%

9 75%

3 37%

9 63%

26 54%

4 59%

7 62%

22 51%

7 65%

6 59%

35 54%

Don't know AGREE DISAGREE NET AGREE

-

-

-

10 12%

2 10%

5 13%

1 7%

-

-

-

-

-

-

-

-

-

-

7 16%

5 17%

5 14%

-

-

-

8 17%

1 20%

-

7 17%

-

-

1 8%

-

1 11%

8 12%

66 81%

21 81%

29 81%

13 79%

36 81%

21 78%

27 77%

13 100%

6 82%

13 86%

37 78%

5 80%

11 100%

33 77%

11 92%

9 89%

53 82%

-56 -69%

-18 -71%

-24 -68%

-12 -72%

-29 -66%

-16 -61%

-22 -63%

-13 -100%

-6 -82%

-13 -86%

-29 -60%

-4 -59%

-11 -100%

-25 -59%

-10 -84%

-8 -77%

-45 -69%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 189

Q.18.2. Still thinking about the district of Canterbury, to what extent do you agree or disagree with the following statements? It is a bad place to be a student Base : All students

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

J (j)

K (k)

L (l)

M (m)

Yes (n)

No (o)

Canterbury District Personas

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Unwtd Total

Unweighted Total

65

2

1

3

-

1

1

20

-

35

2

-

-

-

42

23

35

2

21

2

1

4

65

Weighted Total

81*

3**

1**

5**

-**

2**

1**

23**

-**

43*

2**

-**

-**

-**

52*

29**

43*

2**

25**

3**

1**

7**

65*

Effective Base

63

2

1

3

-

1

1

20

-

35

2

-

-

-

42

22

35

2

21

2

1

4

65

Strongly agree

5 6%

-

-

1 19%

-

-

-

1 5%

-

2 6%

-

-

-

-

4 7%

1 3%

2 6%

-

1 5%

-

-

1 14%

4 6%

Tend to agree

5 6%

-

-

-

-

-

-

-

-

5 11%

-

-

-

-

2 5%

3 9%

5 11%

-

-

-

-

-

4 6%

Neither agree nor disagree

6 7%

-

-

2 42%

-

-

-

-

-

4 8%

-

-

-

-

4 7%

2 7%

4 8%

-

-

-

-

2 30%

4 6%

3 100%

-

-

-

2 100%

1 100%

6 28%

-

10 23%

-

-

-

-

10 19%

12 42%

10 23%

-

6 26%

3 100%

1 100%

2 29%

18 28%

44 54%

-

1 100%

2 39%

-

-

-

16 67%

-

22 52%

2 100%

-

-

-

32 62%

11 39%

22 52%

2 100%

17 69%

-

-

2 28%

35 54%

Tend to disagree

22

Strongly disagree Don't know AGREE DISAGREE NET AGREE

27%n

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

10 12%

-

-

1 19%

-

-

-

1 5%

-

7 17%

-

-

-

-

6 12%

3 12%

7 17%

-

1 5%

-

-

1 14%

8 12%

66 81%

3 100%

1 100%

2 39%

-

2 100%

1 100%

22 95%

32 74%

2 100%

-56 -69%

-3 -100%

-1 -100%

-1 -19%

-2 -100%

-1 -100%

-21 -90%

-25 -57%

-2 -100%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

0 0%

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

0 0%

-

-

-

0 0%

0 0%

0 0%

42 81%

24 81%

32 74%

2 100%

23 95%

3 100%

1 100%

4 56%

53 82%

-36 -69%

-20 -69%

-25 -57%

-2 -100%

-22 -90%

-3 -100%

-1 -100%

-3 -42%

-45 -69%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 190

Q.18.3. Still thinking about the district of Canterbury, to what extent do you agree or disagree with the following statements? It is a good place to spend an evening out Base : All students

Gender Wtd Total (z)

Male (a)

Age

Area

Female (b)

16-24 (c)

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Ethnicity

Retired (n)

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

65

30

35

60

3

2

-

-

57

1

5

2

-

-

-

65

57

8

1

64

65

Weighted Total

81*

36**

45*

76*

3**

2**

-**

-**

70*

2**

7**

3**

-**

-**

-**

81*

72*

9**

2**

79*

65*

Effective Base

63

29

34

59

3

2

-

-

57

1

4

2

-

-

-

63

56

8

1

63

65

Strongly agree

33 41%

13 36%

20 45%

32 41%

-

2 100%

-

-

30 44%

-

-

3 100%

-

-

-

33 41%

30 42%

3 35%

2 100%

31 40%

27 42%

Tend to agree

27 34%

16 45%

11 25%

25 33%

2 72%

-

-

-

26 37%

-

2 28%

-

-

-

-

27 34%

23 31%

5 55%

-

27 35%

23 35%

Neither agree nor disagree

4

1 3%

3 7%

4 6%

-

-

-

-

2 4%

-

2 30%

-

-

-

-

4 6%

4 6%

-

-

4 6%

3 5%

Tend to disagree

12

15%h

3 9%

9 20%

11 15%

1 28%

-

-

-

8 11%

2 100%

3 42%

-

-

-

-

12 15%

11 16%

1 10%

-

12 15%

9 14%

Strongly disagree

4 5%

2 7%

1 3%

4 5%

-

-

-

-

4 5%

-

-

-

-

-

-

4 5%

4 5%

-

-

4 5%

3 5%

Don't know

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

AGREE

61 75%

29 81%

32 70%

57 74%

2 72%

2 100%

-

-

56

80%z

-

2 28%

3 100%

-

-

-

61 75%

53 73%

8 90%

2 100%

59 74%

50 77%

DISAGREE

16

20%h

6 15%

10 23%

15 20%

1 28%

-

-

-

11 16%

2 100%

3 42%

-

NET AGREE

45 55%

23 66%

21 47%

42 55%

1 44%

2 100%

0 0%

0 0%

45

-2 -100%

-1 -14%

3 100%

6%h

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

64%z

-

-

-

16 20%

15 21%

1 10%

-

16 20%

12 18%

0 0%

0 0%

0 0%

45 55%

38 52%

7 81%

2 100%

43 54%

38 58%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 191

Q.18.3. Still thinking about the district of Canterbury, to what extent do you agree or disagree with the following statements? It is a good place to spend an evening out Base : All students

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

ABC1 (i)

Home ownership

C2DE (j)

Owner occupier (k)

Social renter (l)

Type of home

Private renter (m)

House (n)

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

65

10

50

2

3

-

-

-

-

62

3

5

-

56

56

9

-

-

2

63

65

Weighted Total

81*

12*

61*

2*

6*

-*

-*

-*

-*

76*

4*

9*

-*

68*

70*

10*

-*

-*

2*

79*

65*

Effective Base

63

10

49

2

3

-

-

-

-

61

3

5

-

56

54

9

-

-

2

62

65

Strongly agree

33 41%

5 40%

24 40%

2 100%

2 33%

-

-

-

-

32 42%

1 27%

3 32%

-

30 45%

32 45%

1 11%

-

-

2 100%

32 40%

27 42%

Tend to agree

27 34%

6 49%

22 35%

-

-

-

-

-

-

27 36%

-

-

-

24 36%

23 32%

5 45%

-

-

-

27 35%

23 35%

Neither agree nor disagree

4 6%

-

4 7%

-

-

-

-

-

-

1 2%

3 73%

2 23%

-

2 4%

4 6%

-

-

-

-

4 6%

3 5%

Tend to disagree

12 15%

1 10%

7 12%

-

4 67%

-

-

-

-

12 16%

-

4 44%

-

7 11%

9 12%

3 32%

-

-

-

12 15%

9 14%

Strongly disagree

4 5%

-

4 6%

-

-

-

-

-

-

4 5%

-

-

-

4 5%

2 4%

1 11%

-

-

-

4 5%

3 5%

Don't know

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

AGREE

61 75%

11 90%

46 75%

2 100%

2 33%

-

-

-

-

59 78%

1 27%

3 32%

-

55 80%

55 78%

6 56%

-

-

2 100%

59 74%

50 77%

DISAGREE

16 20%

1 10%

11 18%

-

4 67%

-

-

-

-

16 21%

-

4 44%

-

11 16%

11 16%

5 44%

-

-

-

16 20%

12 18%

NET AGREE

45 55%

10 79%

35 57%

2 100%

-2 -35%

0 0%

0 0%

0 0%

0 0%

44 57%

1 27%

-1 -12%

0 0%

44 64%

43 62%

1 12%

0 0%

0 0%

2 100%

43 54%

38 58%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 192

Q.18.3. Still thinking about the district of Canterbury, to what extent do you agree or disagree with the following statements? It is a good place to spend an evening out Base : All students

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

65

62

3

10

55

11

54

24

41

47

4

40

2

22

49

16

61

4

27

-

65

Weighted Total

81*

78*

3**

12**

69*

14**

67*

30**

51*

57*

6**

49*

2**

28**

61*

20**

76*

5**

33**

-**

65*

Effective Base

63

61

3

10

54

11

53

23

40

46

4

40

2

21

48

16

59

4

27

-

65

Strongly agree

33 41%

31 40%

2 61%

7 58%

26 38%

5 35%

28 42%

10 32%

24 46%

23 40%

2 44%

20 40%

1 51%

12 43%

25 40%

9 43%

32 42%

1 26%

12 37%

-

27 42%

Tend to agree

27 34%

27 35%

-

1 10%

26 38%

4 26%

24 36%

12 40%

16 30%

21 37%

1 21%

19 38%

1 49%

8 27%

22 35%

6 29%

25 33%

2 49%

14 42%

-

23 35%

Neither agree nor disagree

4

6%i

4 6%

-

-

4 6%

2 14%

2 4%

1 4%

3 6%

1 2%

2 35%

1 3%

-

3 11%

2 4%

2 10%

4 6%

-

1 4%

-

3 5%

Tend to disagree

12 15%

12 16%

-

2 21%

10 14%

1 9%

11 16%

7 24%

5 10%

10 18%

-

8 17%

-

3 11%

10 16%

2 12%

12 16%

-

6 17%

-

9 14%

Strongly disagree

4

2 3%

1 39%

1 10%

2 4%

2 17%

1 2%

-

4 7%

1 2%

-

1 2%

-

2 9%

2 4%

1 6%

2 3%

1 25%

-

-

3 5%

Don't know

5%afp

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

AGREE

61 75%

59 75%

2 61%

8 69%

53 76%

9 61%

52 78%

21 72%

39 77%

44 78%

4 65%

39 78%

2 100%

20 69%

46 76%

15 72%

57 75%

4 75%

26 79%

-

50 77%

DISAGREE

16 20%

15 19%

1 39%

4 31%

12 18%

4 26%

12 18%

7 24%

9 17%

12 20%

-

9 19%

-

6 20%

12 20%

4 18%

15 19%

1 25%

6 17%

-

12 18%

NET AGREE

45 55%

44 57%

1 22%

4 37%

40 58%

5 35%

40 60%

14 48%

31 60%

33 57%

4 65%

29 59%

2 100%

14 49%

34 56%

11 54%

42 56%

2 51%

21 62%

0 0%

38 58%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 193

Q.18.3. Still thinking about the district of Canterbury, to what extent do you agree or disagree with the following statements? It is a good place to spend an evening out Base : All students

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

Key factors for option choice

C (j)

D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

65

21

28

14

36

22

28

9

5

11

40

5

8

35

9

9

65

Weighted Total

81*

26*

35*

17*

45*

27*

35*

13*

7*

14*

48*

6*

11*

43*

11*

11*

65*

Effective Base

63

21

27

14

35

21

28

9

5

10

40

5

8

35

9

9

65

Strongly agree

33 41%

14 53%

14 40%

10 58%

18 41%

12 43%

15 42%

6 45%

-

6 39%

24 50%

4 59%

3 29%

17 41%

7 62%

6 53%

27 42%

Tend to agree

27 34%

8 33%

9 26%

4 21%

13 29%

7 27%

16 45%

1 10%

1 18%

7 47%

18 38%

-

6 53%

16 37%

1 10%

4 35%

23 35%

1 7%

Neither agree nor disagree

4 6%

2 10%

2 6%

1 3%

1 4%

2 6%

1 10%

2 36%

2 14%

-

-

-

1 11%

-

3 5%

Tend to disagree

12 15%

1 5%

7 19%

-

11 24%

6 21%

3 7%

3 25%

3 46%

-

3 7%

3 41%

2 18%

6 14%

2 16%

1 12%

9 14%

Strongly disagree

4 5%

-

4 10%

2 14%

1 3%

1 4%

-

1 10%

-

-

2 5%

-

-

4 9%

-

-

3 5%

Don't know

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

AGREE

61 75%

22 86%

23 65%

13 79%

31 70%

19 70%

31 87%

7 55%

1 18%

13 86%

42 88%

4 59%

9 82%

33 78%

8 73%

9 88%

50 77%

DISAGREE

16 20%

1 5%

10 29%

2 14%

12 27%

7 25%

3 7%

4 35%

3 46%

-

6 12%

3 41%

2 18%

10 22%

2 16%

1 12%

12 18%

NET AGREE

45 55%

21 81%

13 36%

11 64%

19 43%

12 45%

28 80%

2 19%

-2 -29%

13 86%

36 76%

1 18%

7 65%

24 55%

6 56%

8 76%

38 58%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 194

Q.18.3. Still thinking about the district of Canterbury, to what extent do you agree or disagree with the following statements? It is a good place to spend an evening out Base : All students

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

J (j)

K (k)

L (l)

M (m)

Yes (n)

No (o)

Canterbury District Personas

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Unwtd Total

Unweighted Total

65

2

1

3

-

1

1

20

-

35

2

-

-

-

42

23

35

2

21

2

1

4

65

Weighted Total

81*

3**

1**

5**

-**

2**

1**

23**

-**

43*

2**

-**

-**

-**

52*

29**

43*

2**

25**

3**

1**

7**

65*

Effective Base

63

2

1

3

-

1

1

20

-

35

2

-

-

-

42

22

35

2

21

2

1

4

65

Strongly agree

33 41%

-

1 100%

3 58%

-

-

-

7 30%

-

20 46%

2 100%

-

-

-

21 41%

12 42%

20 46%

2 100%

8 33%

-

-

3 41%

27 42%

Tend to agree

27 34%

1 33%

-

-

-

-

1 100%

9 40%

-

16 37%

-

-

-

-

22

43%z

5 18%

16 37%

-

9 38%

1 33%

1 100%

-

23 35%

Neither agree nor disagree Tend to disagree Strongly disagree Don't know

4 6%

-

-

2 42%

-

-

-

1 5%

-

1 3%

-

-

-

-

1 2%

3 11%

1 3%

-

1 5%

-

-

2 30%

3 5%

15%n

2 67%

-

-

-

2 100%

-

5 20%

-

4 9%

-

-

-

-

4 7%

8 29%

4 9%

-

5 19%

2 67%

-

2 29%

9 14%

4 5%

-

-

-

-

-

-

1 5%

-

2 6%

-

-

-

-

4 7%

-

2 6%

-

1 5%

-

-

-

3 5%

12

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

AGREE

61 75%

1 33%

1 100%

3 58%

-

-

1 100%

16 69%

-

36 83%

2 100%

-

-

-

43

83%z

17 60%

36 83%

2 100%

17 71%

1 33%

1 100%

3 41%

50 77%

DISAGREE

16 20%

2 67%

-

-

-

2 100%

-

6 25%

-

6 14%

-

-

-

-

7 14%

8 29%

6 14%

-

6 24%

2 67%

-

2 29%

12 18%

NET AGREE

45 55%

-1 -35%

1 100%

3 58%

-2 -100%

1 100%

10 44%

0 0%

30

0 0%

0 0%

0 0%

36

9 31%

30

2 100%

12 47%

-1 -35%

1 100%

1 13%

38 58%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

0 0%

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

69%z

2 100%

69%z

69%z


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 195

Q.18.4. Still thinking about the district of Canterbury, to what extent do you agree or disagree with the following statements? It is a bad place for a graduate to get a graduate job Base : All students

Gender Wtd Total (z)

Male (a)

Age

Area

Female (b)

16-24 (c)

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Ethnicity

Retired (n)

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

65

30

35

60

3

2

-

-

57

1

5

2

-

-

-

65

57

8

1

64

65

Weighted Total

81*

36**

45*

76*

3**

2**

-**

-**

70*

2**

7**

3**

-**

-**

-**

81*

72*

9**

2**

79*

65*

Effective Base

63

29

34

59

3

2

-

-

57

1

4

2

-

-

-

63

56

8

1

63

65

Strongly agree

20 24%

4 12%

15 34%

19 25%

1 28%

-

-

-

15 22%

2 100%

3 41%

-

-

-

-

20 24%

19 26%

1 10%

-

20 25%

16 25%

Tend to agree

21 25%

9 25%

12 25%

20 26%

-

1 42%

-

-

17 24%

-

4 59%

-

-

-

-

21 25%

17 24%

3 35%

-

21 26%

16 25%

Neither agree nor disagree

19

23%s

10 27%

9 21%

18 23%

1 36%

-

-

-

17 25%

-

-

2 67%

-

-

-

19 23%

15 21%

4 42%

2 100%

17 22%

15 23%

Tend to disagree

11 14%

6 17%

5 11%

11 15%

-

-

-

-

11 16%

-

-

-

-

-

-

11 14%

10 14%

1 13%

-

11 14%

9 14%

Strongly disagree

5 6%

2 6%

3 6%

4 5%

-

1 58%

-

-

4 5%

-

-

1 33%

-

-

-

5 6%

5 6%

-

-

5 6%

4 6%

Don't know

6 7%

5 13%

1 3%

5 6%

1 36%

-

-

-

6 9%

-

-

-

-

-

-

6 7%

6 8%

-

-

6 8%

5 8%

AGREE

40 50%

13 37%

27 60%

39 51%

1 28%

1 42%

-

-

32 46%

2 100%

7 100%

-

-

-

-

40 50%

36 50%

4 45%

-

40 51%

32 49%

DISAGREE

16 19%

8 23%

8 17%

15 19%

-

1 58%

-

-

15 21%

-

-

1 33%

NET AGREE

25

5 14%

19

24 31%

1 28%

* -16%

0 0%

0 0%

17 24%

2 100%

7 100%

-1 -33%

30%h

43%z

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

-

-

-

16 19%

15 20%

1 13%

-

16 20%

13 20%

0 0%

0 0%

0 0%

25 30%

22 30%

3 31%

0 0%

25 31%

19 29%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 196

Q.18.4. Still thinking about the district of Canterbury, to what extent do you agree or disagree with the following statements? It is a bad place for a graduate to get a graduate job Base : All students

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

ABC1 (i)

Home ownership

C2DE (j)

Owner occupier (k)

Social renter (l)

Type of home

Private renter (m)

House (n)

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

65

10

50

2

3

-

-

-

-

62

3

5

-

56

56

9

-

-

2

63

65

Weighted Total

81*

12*

61*

2*

6*

-*

-*

-*

-*

76*

4*

9*

-*

68*

70*

10*

-*

-*

2*

79*

65*

Effective Base

63

10

49

2

3

-

-

-

-

61

3

5

-

56

54

9

-

-

2

62

65

Strongly agree

20 24%

3 21%

14 23%

1 58%

2 34%

-

-

-

-

20 26%

-

2 22%

-

15 22%

18 25%

2 20%

-

-

-

20 25%

16 25%

Tend to agree

21 25%

1 10%

18 29%

-

2 34%

-

-

-

-

19 24%

2 45%

4 45%

-

17 25%

18 26%

2 23%

-

-

1 42%

20 25%

16 25%

Neither agree nor disagree

19 23%

5 40%

12 20%

-

2 33%

-

-

-

-

18 23%

1 27%

2 21%

-

17 25%

18 25%

1 10%

-

-

-

19 24%

15 23%

Tend to disagree

11 14%

1 10%

10 16%

-

-

-

-

-

-

10 13%

1 28%

-

-

10 14%

9 12%

2 23%

-

-

-

11 14%

9 14%

Strongly disagree

5 6%

-

4 6%

1 42%

-

-

-

-

-

5 6%

-

1 11%

-

4 5%

3 5%

1 12%

-

-

1 58%

4 5%

4 6%

Don't know

6 7%

2 20%

4 6%

-

-

-

-

-

-

6 8%

-

-

-

6 9%

5 7%

1 11%

-

-

-

6 8%

5 8%

AGREE

40 50%

4 31%

31 52%

1 58%

4 67%

-

-

-

-

38 50%

2 45%

6 68%

-

31 46%

36 51%

5 43%

-

-

1 42%

40 50%

32 49%

DISAGREE

16 19%

1 10%

14 22%

1 42%

-

-

-

-

-

14 19%

1 28%

1 11%

-

14 20%

12 17%

4 35%

-

-

1 58%

15 19%

13 20%

NET AGREE

25 30%

3 21%

18 29%

* 16%

4 67%

0 0%

0 0%

0 0%

0 0%

24 31%

1 16%

5 57%

0 0%

18 26%

24 34%

1 8%

0 0%

0 0%

* -16%

25 31%

19 29%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 197

Q.18.4. Still thinking about the district of Canterbury, to what extent do you agree or disagree with the following statements? It is a bad place for a graduate to get a graduate job Base : All students

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

65

62

3

10

55

11

54

24

41

47

4

40

2

22

49

16

61

4

27

-

65

Weighted Total

81*

78*

3**

12**

69*

14**

67*

30**

51*

57*

6**

49*

2**

28**

61*

20**

76*

5**

33**

-**

65*

Effective Base

63

61

3

10

54

11

53

23

40

46

4

40

2

21

48

16

59

4

27

-

65

Strongly agree

20 24%

20 25%

-

1 11%

18 27%

1 9%

18 28%

10 33%

10 19%

15 26%

2 44%

13 25%

2 100%

4 13%

17 28%

3 13%

17 23%

2 51%

10 30%

-

16 25%

Tend to agree

21 25%

19 24%

2 61%

3 27%

17 25%

4 31%

16 24%

7 23%

14 27%

14 25%

2 35%

10 20%

-

11 38%

15 25%

6 28%

21 27%

-

6 19%

-

16 25%

Neither agree nor disagree

19 23%

18 23%

1 39%

4 32%

15 22%

5 35%

14 21%

7 24%

12 23%

13 23%

-

12 25%

-

7 24%

13 21%

6 30%

19 25%

-

7 22%

-

15 23%

Tend to disagree

11 14%

11 14%

-

4 31%

7 11%

1 8%

10 15%

4 12%

7 15%

9 15%

1 21%

9 18%

-

2 9%

7 12%

4 18%

11 15%

-

5 15%

-

9 14%

Strongly disagree

5 6%

5 6%

-

-

5 7%

1 8%

3 5%

1 3%

4 7%

3 4%

-

3 5%

-

2 7%

5 8%

-

3 5%

1 25%

3 8%

-

4 6%

6 7%

6 8%

-

-

6 9%

1 8%

5 7%

1 4%

5 9%

4 6%

-

4 7%

-

2 9%

4 6%

2 12%

5 6%

1 25%

2 7%

-

5 8%

AGREE

Don't know

40 50%

38 49%

2 61%

4 37%

36 52%

6 40%

35 52%

17 56%

23 46%

29 51%

4 79%

22 45%

2 100%

15 51%

32 53%

8 40%

38 50%

2 51%

16 48%

-

32 49%

DISAGREE

16 19%

16 20%

-

4 31%

12 18%

2 17%

13 20%

5 15%

11 22%

11 20%

1 21%

11 23%

-

5 16%

12 20%

4 18%

15 19%

1 25%

8 23%

-

13 20%

NET AGREE

25 30%

23 29%

2 61%

1 7%

24 34%

3 23%

21 32%

12 41%

12 24%

18 31%

3 58%

11 23%

2 100%

10 35%

20 33%

5 22%

23 31%

1 26%

9 26%

0 0%

19 29%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 198

Q.18.4. Still thinking about the district of Canterbury, to what extent do you agree or disagree with the following statements? It is a bad place for a graduate to get a graduate job Base : All students

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

C (j)

Key factors for option choice D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

65

21

28

14

36

22

28

9

5

11

40

5

8

35

9

9

65

Weighted Total

81*

26*

35*

17*

45*

27*

35*

13*

7*

14*

48*

6*

11*

43*

11*

11*

65*

Effective Base

63

21

27

14

35

21

28

9

5

10

40

5

8

35

9

9

65

Strongly agree

20 24%

4 14%

10 29%

2 14%

16 36%

4 14%

7 21%

6 45%

1 19%

5 32%

8 17%

2 40%

5 50%

9 22%

-

4 36%

16 25%

Tend to agree

21 25%

7 29%

9 25%

4 21%

10 22%

5 18%

13 38%

1 10%

2 28%

2 14%

16 32%

1 19%

-

12 29%

4 38%

2 18%

16 25%

Neither agree nor disagree

19 23%

7 28%

6 16%

9 50%

9 20%

9 32%

6 18%

3 24%

2 35%

2 13%

12 26%

1 20%

2 17%

9 20%

4 32%

2 23%

15 23%

Tend to disagree

11 14%

6 24%

4 11%

1 7%

5 11%

5 18%

4 10%

3 20%

1 19%

2 17%

6 13%

-

1 11%

7 17%

1 11%

1 12%

9 14%

Strongly disagree

5 6%

-

5 13%

1 7%

2 5%

3 13%

-

-

-

-

3 7%

1 20%

-

2 6%

2 19%

-

4 6%

6 7%

1 5%

2 7%

-

2 5%

1 4%

5 14%

-

-

4 24%

2 5%

-

2 22%

2 6%

-

1 11%

5 8%

AGREE

Don't know

40 50%

11 43%

19 54%

6 36%

26 59%

9 32%

20 58%

7 56%

3 46%

7 46%

24 49%

4 59%

5 50%

22 51%

4 38%

6 54%

32 49%

DISAGREE

16 19%

6 24%

8 24%

2 14%

7 16%

8 31%

4 10%

3 20%

1 19%

2 17%

9 20%

1 20%

1 11%

10 23%

3 30%

1 12%

13 20%

NET AGREE

25 30%

5 19%

11 30%

4 21%

19 43%

* 1%

17 48%

4 35%

2 28%

4 29%

14 30%

2 39%

4 39%

12 28%

1 8%

4 42%

19 29%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 199

Q.18.4. Still thinking about the district of Canterbury, to what extent do you agree or disagree with the following statements? It is a bad place for a graduate to get a graduate job Base : All students

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

J (j)

K (k)

L (l)

M (m)

Yes (n)

No (o)

Canterbury District Personas

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Unwtd Total

Unweighted Total

65

2

1

3

-

1

1

20

-

35

2

-

-

-

42

23

35

2

21

2

1

4

65

Weighted Total

81*

3**

1**

5**

-**

2**

1**

23**

-**

43*

2**

-**

-**

-**

52*

29**

43*

2**

25**

3**

1**

7**

65*

Effective Base

63

2

1

3

-

1

1

20

-

35

2

-

-

-

42

22

35

2

21

2

1

4

65

Strongly agree

20 24%

1 33%

1 100%

-

-

2 100%

-

6 24%

-

10 23%

-

-

-

-

11 22%

8 29%

10 23%

-

7 28%

1 33%

-

2 29%

16 25%

Tend to agree

21 25%

2 67%

-

2 42%

-

-

-

6 24%

-

11 26%

-

-

-

-

14 26%

7 24%

11 26%

-

6 23%

2 67%

-

2 30%

16 25%

Neither agree nor disagree

19 23%

-

-

2 39%

-

-

-

4 15%

-

12 28%

1 50%

-

-

-

15 28%

4 14%

12 28%

1 50%

4 15%

-

-

2 28%

15 23%

Tend to disagree

11 14%

-

-

-

-

-

-

4 16%

-

7 17%

-

-

-

-

7 14%

4 13%

7 17%

-

4 15%

-

-

-

9 14%

Strongly disagree

5 6%

-

-

1 19%

-

-

-

1 5%

-

2 6%

-

-

-

-

2 5%

2 8%

2 6%

-

1 5%

-

-

1 14%

4 6%

6 7%

-

-

-

-

-

1 100%

4 15%

-

-

1 50%

-

-

-

2 4%

4 13%

-

1 50%

4 15%

-

1 100%

-

5 8%

AGREE

Don't know

40 50%

3 100%

1 100%

2 42%

-

2 100%

-

11 48%

-

21 49%

-

-

-

-

25 48%

15 53%

21 49%

-

12 51%

3 100%

-

4 59%

32 49%

DISAGREE

16 19%

-

-

1 19%

-

-

5 21%

-

10 23%

-

-

-

-

10 19%

6 20%

10 23%

-

5 20%

-

-

1 14%

13 20%

NET AGREE

25 30%

3 100%

1 100%

1 23%

0 0%

0 0%

6 27%

0 0%

11 26%

0 0%

0 0%

0 0%

0 0%

15 29%

9 32%

11 26%

0 0%

8 31%

3 100%

0 0%

3 45%

19 29%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

2 100%

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing


Canterbury Future Development (FINAL - General Public)

Q.18. Summary Table. Still thinking about the district of Canterbury, to what extent do you agree or disagree with the following statements? Base : All students

1. It is a good place to live

2. It is a bad place to be a student

3. It is a good place to spend an evening out

4. It is a bad place for a graduate to get a graduate job

Unweighted Total

65

65

65

65

Weighted Total

81

81

81

81

Effective Base

63

63

63

63

Strongly agree

43 53%

5 6%

33 41%

20 24%

Tend to agree

33 41%

5 6%

27 34%

21 25%

Neither agree nor disagree

3 3%

6 7%

4 6%

19 23%

Tend to disagree

1 1%

22 27%

12 15%

11 14%

Strongly disagree

1 1%

44 54%

4 5%

5 6%

Don't know

-

-

-

6 7%

76 94%

10 12%

61 75%

40 50%

2 3%

66 81%

16 20%

16 19%

74 91%

-56 -69%

45 55%

25 30%

AGREE DISAGREE NET AGREE

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 %

INTERNAL USE ONLY

Table 200


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 201

Q.19. Can I just check, how long, in total, have you lived in this area? Base : All Respondents

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

1 1%

7

-

1 *

Under 3 months

9 1%

3 1%

6 1%

-

14 3%

19 4%

14

8

8

3%g

2 1%

1 1%

27 6%egijlnpr 6%

30 6%

36

5 4%

7 3%

5 4%

3%zcg

2 1%

4 2%

1 *

2 1%

4 1%

20

4 2%

4 2%

6 3%

8 2%

5 2%

37

5 2%

8 3%

8 5%

14 4%

5 4%

2 1%

34

12%zijk

4 2%

6 3%

9 5%

7

2 1%

20 7%

8 4%

10 4%

5 3%

2 2%

-

8 1%

1 2%

2 1%

7 1%

10 1%

8%zln

1 *

13

29 3%

4 14%

1 1%

32 4%

30 3%

4 3%

8 3%

31

52 6%

6 21%

3 2%

55

53 6%

18 5%

3 2%

5 2%

27

50 6%

3 11%

6 5%

47 6%

49 5%

23

5 4%

7 3%

7 6%

42 5%

1 4%

2 2%

41 5%

42 5%

23 9%

4 4%

111 13%

5 17%

14 12%

102 13%

113 13%

36 14%

13 12%

168 19%

3 9%

19 16%

154 20%

161 18%

13 12%

409

71

346 44%

444 49%

-

-

3 months up to 1 year

33

1 year up to 2 years

58

2 years up to 3 years

53

20 5%

33 7%

29

10

7 3%

3 years up to 5 years

43

28

15 3%

14

10

10 4%

5 years up to 10 years

116

56 13%

60 13%

22 12%

21

46

12 10%

15 7%

40 14%

18 9%

26 12%

32

67

20

10 years up to 20 years

173

76 18%

97 20%

35 18%

35

62

12 10%

29 13%

48 16%

46 23%

50 23%

29 16%

90

32

Over 20 years/all my life

418

204 46%cdhlos 48%

213 45%

42 22%

35 28%

-

-

-

Don't know

4%glnpr

6%egijn 5%bgn

13%gino 19%fgn

-

7%zb

-

7%zfg

19%zdefg 15%zefg 7%g

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

6%g

8%g 8%g

17%g 28%zfg

18%zfg 24%zfg

6%g

108

73

159

-

-

-

42%cd

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

64%zcde

74%zcdef

7%zij

13%zijk

94 32% -

17%zi

6%n

17%zno 23%zno

11

15%o 24%no

2 1%

115

117

92

163

54

182

-

-

-

-

-

-

56%zh

53%zh

50%h

42%o

41%o

69%zlmo

12%zln 29%zlmn 25%zlmn

-

47%z

-

6 22% -

61%zs

-

7%r


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 202

Q.19. Can I just check, how long, in total, have you lived in this area? Base : All Respondents

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

Under 3 months

9 1%

9 21%

-

-

-

2 1%

1 1%

-

1 5%

8 1%

3 months up to 1 year

33 4%

33 79%

-

-

-

4 2%

2 2%

1 6%

1 5%

24 4%

9 3%

14 2%

1 year up to 2 years

58 6%

-

58 38%

-

-

9 3%

3 4%

-

1 6%

43 7%

15 5%

2 years up to 3 years

53 6%

-

53 34%

-

-

12 5%

4 6%

1 5%

1 4%

43 7%

10 3%

3 years up to 5 years

43 5%

-

43 28%

-

-

13 5%

5 7%

2 13%

1 7%

25 4%

18 5%

5 years up to 10 years

116 13%

-

-

116 100%

-

45 17%

10 14%

4 29%

7 40%

77 13%

39 12%

10 years up to 20 years

173 19%

-

-

-

173 29%

62 23%

18 25%

5 31%

1 5%

101 18%

72 22%

Over 20 years/all my life

418 46%

-

-

-

418 71%

123 45%

29 40%

2 16%

5 29%

253 44%

165 50%

-

-

-

-

-

-

-

-

-

-

-

Don't know

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base

1 *

7 1%

-

1 1%

8 1%

1 1%

-

-

1 *

8 1%

10 1%

2 2%

17 13%

25 3%

6 8%

2 2%

-

11 4%

22 3%

30 3%

20 3%

3 3%

32 24%

48 7%

7 9%

3 3%

-

7 3%

51 8%

53 6%

19 3%

4 4%

29 21%

40 5%

7 10%

6 7%

-

7 3%

46 7%

49 5%

23 4%

5 5%

15 11%

35 5%

4 5%

4 5%

-

16 6%

26 4%

42 5%

92 14%

9 9%

13 9%

99 13%

8 11%

8 10%

-

52 19%

64 10%

113 13%

138 21%

27 28%

7 5%

140 19%

20 26%

13 15%

1 100%

83 31%

90 14%

161 18%

345 52%

50 50%

21 15%

345 47%

24 31%

48 58%

-

95 35%

323 51%

444 49%

-

-

-

-

-

-

-

-

-

-


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 203

Q.19. Can I just check, how long, in total, have you lived in this area? Base : All Respondents

Satisfaction with See housing as a local area priority Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

Yes (c)

No (d)

Planning for homes as Growth of economy as Support for building in priority priority area Support for building in district Development concerns Development plusses Change of opinion Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Yes (n)

No (o)

Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

Under 3 months

9 1%

9 1%

-

1 1%

7 1%

2 1%

7 1%

5 1%

4 1%

3 1%

2 1%

5 1%

-

4 2%

7 1%

2 1%

8 1%

1 1%

4 1%

-

10 1%

3 months up to 1 year

33

32 4%

1 3%

6 4%

27 4%

3 1%

30

16 4%

17 3%

23

4 1%

27

1 *

4 2%

21 3%

12

33

-

16 4%

1 1%

30 3%

1 year up to 2 years

58

55 7%

3 6%

8 6%

50 6%

18 7%

40 6%

19 5%

38 8%

38

12 4%

38 7%

7 3%

13 8%

46 6%

12 7%

53 7%

5 4%

29 8%

3 2%

53 6%

2 years up to 3 years

53

52 6%

1 1%

7 6%

46 6%

11 4%

42 6%

14 4%

39

28 7%

13 4%

30 6%

9 5%

13 7%

39 5%

14 8%

44 6%

9 7%

18 5%

4 4%

49 5%

3 years up to 5 years

43

40 5%

1 2%

1 1%

41

5 2%

38

19 5%

23 5%

22 5%

15 5%

27 5%

9 5%

6 4%

34 5%

9 5%

36 5%

7 5%

19 5%

6 6%

42 5%

5 years up to 10 years

116

106 13%

8 17%

12 9%

104 13%

30 12%

86 13%

56 14%

60 12%

47 11%

44 14%

63 12%

30 16%

21 12%

103

13 7%

99 13%

17 13%

52 14%

19 17%

113 13%

10 years up to 20 years

173 19%

157 19%

7 15%

30 23%

144 19%

48 20%

125 19%

88 22%

86 17%

87 21%

58 18%

103 20%

34 17%

36 21%

137 19%

36 21%

146 19%

27 21%

73 19%

16 15%

161 18%

Over 20 years/all my life

418

378 46%

24 55%

63 49%

355 46%

288 44%

176 45%

241 48%

169 41%

77 44%

343 47%

75 43%

353 46%

65 49%

166 44%

62

444 49%

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Don't know

4%ejlnq 6%jl 6%g 5%ce

13%o

46%fi

-

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

5%c

130

53%zf

-

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

5%ze

6%ze

8%zg

5%zj 9%zj

171

54%zi

-

5%zl

232 44% -

105

54%zk

-

14%zo

7%zn

4%zq

56%zr

-

-


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 204

Q.19. Can I just check, how long, in total, have you lived in this area? Base : All Respondents

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

Key factors for option choice

C (j)

D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

-

1 *

-

-

Under 3 months

9 1%

1 *

3 1%

-

5 1%

1 *

3 1%

2 1%

6 2%

3 1%

4 3%

2 1%

10 1%

3 months up to 1 year

33 4%

9 3%

14 4%

4 3%

23 4%

11 5%

17 5%

2 1%

3 2%

10 4%

13 5%

5 6%

11 4%

9 3%

6 4%

5 3%

30 3%

1 year up to 2 years

58 6%

25 9%

22 6%

14 12%

29 5%

18 8%

25 7%

13 5%

4 3%

15 5%

29 10%

4 5%

8 3%

24 8%

11 8%

9 6%

53 6%

2 years up to 3 years

53 6%

17 6%

27 7%

14 13%

23 4%

17 7%

16 4%

14 6%

6 4%

8 3%

26 9%

6 7%

10 4%

27 9%

7 5%

7 5%

49 5%

3 years up to 5 years

43 5%

18 6%

14 4%

6 5%

32 5%

8 3%

19 6%

9 4%

7 5%

14 5%

13 5%

6 8%

7 3%

10 3%

16 11%

8 5%

42 5%

5 years up to 10 years

116 13%

33 12%

40 10%

13 12%

74 12%

23 10%

55 16%

33 14%

12 9%

47 16%

35 12%

4 5%

40 15%

40 13%

17 11%

18 12%

113 13%

10 years up to 20 years

173 19%

38 14%

84 22%

20 18%

124 20%

46 20%

66 19%

44 18%

31 22%

53 18%

46 16%

23 30%

51 19%

62 21%

23 15%

34 22%

161 18%

Over 20 years/all my life

418 46%

141 50%

182 47%

42 37%

313 50%

107 46%

147 42%

128 53%

80 55%

143 49%

116 41%

29 38%

141 53%

128 42%

67 44%

72 46%

444 49%

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Don't know

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 205

Q.19. Can I just check, how long, in total, have you lived in this area? Base : All Respondents

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

Unweighted Total

902

88

24

241

25

99

74

141

16

Weighted Total

902

97*

24**

218

27**

95*

70*

146

18**

Effective Base

806

75

23

223

21

90

67

127

14

Under 3 months

9 1%

-

1 5%

3 1%

-

2 2%

1 1%

1 *

1 6%

7 5%

J (j)

K (k)

L (l)

M (m)

Yes (n)

81

76

6

4

24

104*

70*

5**

4**

20**

77

66

6

4

22

-

-

1 16%

-

-

Prospering older Students, Low income, families or Middle aged young singles younger professionals and older and couples families , owner people, some living in living in occupiers in with older rented modest rented larger families, accommodation accommodation accommodation owner in town in urban in urban occupiers in centres areas areas rural areas (p) (q) (r) (s)

No (o)

91

Canterbury District Personas

People approaching Older singles retirement or pensioners and on limited pensioners, incomes, owner living in occupiers of modest rented mid-range accommodation accommodation In urban in urban areas areas (t) (u)

Unwtd Total

811

97

86

165

113

98

340

902

115*

787

122*

79*

171

124*

89*

314

902

84

727

91

76

150

96

89

312

902

1 1%

1 1%

9 7%

2 3%

2 1%

-

1 1%

8 5%

4 1%

10 1%

33 4%

2 3%

1 5%

7 3%

-

2 2%

2 2%

-

9

2 3%

-

-

1 3%

2 2%

2 3%

9 3%

30 3%

1 year up to 2 years

58

5 5%

1 3%

10 5%

-

4 4%

1 1%

13

-

22

1 2%

-

-

-

27

31 4%

22

1 2%

14

5 4%

1 1%

14 5%

53 6%

2 years up to 3 years

53

2 2%

-

8 4%

2 9%

2 2%

4 6%

12

-

20

1 1%

-

-

1 7%

21

32 4%

20

1 1%

12

4 3%

5 6%

10 3%

49 5%

4 4%

6%ot 6%oqu

9%f 9%aj

21%zacefgj 19%zacefgj

23%zo 18%zo

26 3%

1 1%

3 months up to 1 year

8%z

7 6%

8 1%

18%zqrstu 17%zqrstu

8%qt 7%q

3 years up to 5 years

43

2 7%

4 2%

1 3%

6 6%

5 7%

12

1 4%

5 5%

2 3%

-

-

2 11%

6 5%

37 5%

6 5%

2 2%

13

5 4%

7 8%

10 3%

42 5%

5 years up to 10 years

116 13%

20

2 9%

23 11%

3 10%

10 11%

9 12%

28

2 9%

10 9%

5 8%

1 27%

-

2 12%

10 8%

106 13%

11 9%

7 9%

30

22 18%

11 12%

33 11%

113 13%

10 years up to 20 years

173

25

5 19%

45 21%

6 21%

17 18%

12 17%

18 13%

7 37%

19 18%

17

1 11%

-

3 18%

19 17%

154 20%

25 21%

17 22%

23 14%

30

24%r

15 17%

62 20%

161 18%

Over 20 years/all my life

418

40

41%i

13 52%

15 58%

53

38

55

38%i

8 44%

20 19%

42

2 46%

4 100%

9 49%

24 21%

393

27 22%

48

68

55

47

171

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Don't know

5%c

19%gr 46%ginp

20%cj 25%g

118

54%zagi

-

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

-

55%gi

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

54%gi

8%c

19%zcj

24%g 60%zagi

-

50%zn

-

-

61%zprs

8%u

18%u

40%p

44%p

53%p

54%zpr

444 49% -


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 206

Q.20.1. How likely or unlikely do you think it is that you will be doing the following in 5 year's time? Living in Canterbury Base : All

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

Very likely

486

234 54%

252 53%

46 24%

64

165

74

136

131

66 33%

157

132

228

79

165

474

11 37%

64 55%

422 54%

497 55%

Fairly likely

140

70 16%

70 15%

38

25

38 15%

17 15%

22 10%

66

16 8%

37

22 12%

134 15%

5 19%

14 12%

126 16%

132 15%

42 10%efgiklnp 10%

52 11%

65

12

7 3%

2 2%

9 4%

61

10 5%

18

6 3%

49

85 10%

7 24%

9 8%

85 11%

75 8%

31

26

160 18%

4 12%

27 23%

137 17%

180 20%

54%chio 16%gin

20%g

51%c 20%g

64%zcd

65%zc

63%zc

Not very likely

94

Not at all likely

164

73 17%

91 19%

38 20%

21 16%

41 16%

17 15%

47 22%

18

10 2%

7 2%

4 2%

3 3%

5 2%

4

1 1%

LIKELY

626

304 71%

323 68%

84 44%

NOT LIKELY

258

115 27%

143 30%

103

32 26%

NET LIKELY

368

189 44%

180 38%

-19 -10%

57

Don't know

18%hjkl 2%p

69%cio 29%efjkl 41%cio

34%zdefg

54%zdefg

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

9%ef

89

72%c

46%c

203

79%zc

48 19% 155

61%zcdg

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

4%g

91

80%zc

19 16% 73

63%zcdg

45%i 22%zik 21%zijk 11%j

6 2%

158

197

56

92

102

105

73%c 26%ef 48%zc

67%i 31%jk 36%i

108

53%zhjk

3 1% 82 40% 118

58%zhjk

-37 -18%

71%zhi 17%i 8%k

6 3% 3 1% 194

88%zhi

24 11% 171

77%zhi

72%zhi

59%zo

63%zo

16 12%

30 11%

23 6%

8 6%

8 3%

10%j

56 15%

25 19%

6 3%

6 1%

3 2%

19

153

84%zhi

24 13% 129

70%zhi

74

60%o

19%zn

302

78%zo

79 20% 223

58%zno

96

73%o

33 25% 63

47%o

57

21%l

4 1% 195

74%zo

65 25% 130

49%zo

9 8% 18 17% 46%zlmn 24%l

55%z

5 5%

15 2%

2 8%

3 2%

15 2%

18 2%

27 25%

608 70%

16 55%

78 67%

548 70%

629 70%

75

245 28%

11 36%

36 31%

222 28%

255 28%

363

6 19%

42 36%

326 42%

374 41%

70%zlmn

-48 -44%

42%z


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 207

Q.20.1. How likely or unlikely do you think it is that you will be doing the following in 5 year's time? Living in Canterbury Base : All

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

Very likely

486 54%

18 43%

49 32%

63 54%

356 60%

158 58%

41 58%

8 54%

12 71%

314 55%

172 52%

410 62%

47 48%

28 21%

392 53%

41 53%

53 64%

-

153 56%

333 53%

497 55%

Fairly likely

140 16%

9 22%

34 22%

22 19%

76 13%

46 17%

19 27%

2 15%

4 21%

95 16%

46 14%

96 15%

13 14%

27 20%

115 16%

20 26%

6 7%

-

43 16%

97 15%

132 15%

Not very likely

94 10%

4 10%

37 24%

12 10%

41 7%

19 7%

3 4%

1 5%

-

65 11%

29 9%

40 6%

8 8%

44 33%

82 11%

9 11%

4 4%

-

18 7%

76 12%

75 8%

Not at all likely

164 18%

7 16%

33 21%

18 16%

106 18%

45 17%

6 8%

4 26%

2 9%

87 15%

76 23%

101 15%

30 30%

30 22%

137 19%

5 7%

20 24%

1 100%

54 20%

110 17%

180 20%

18 2%

4 8%

1 1%

1 1%

12 2%

4 1%

2 3%

-

-

13 2%

5 2%

12 2%

-

6 4%

15 2%

2 3%

1 1%

-

5 2%

13 2%

18 2%

LIKELY

626 69%

27 65%

83 54%

85 73%

431 73%

204 75%

61 85%

10 69%

16 91%

409 71%

218 66%

506 77%

61 61%

55 41%

507 68%

60 79%

58 70%

-

197 72%

430 68%

629 70%

NOT LIKELY

258 29%

11 27%

70 45%

30 26%

147 25%

64 24%

9 13%

5 31%

2 9%

152 27%

105 32%

141 21%

39 39%

74 55%

219 30%

14 18%

24 29%

1 100%

72 26%

186 30%

255 28%

NET LIKELY

368 41%

16 38%

13 9%

55 47%

284 48%

140 52%

52 72%

6 39%

14 82%

256 45%

112 34%

365 55%

22 22%

-19 -14%

287 39%

46 61%

35 42%

-1 -100%

125 46%

243 39%

374 41%

Don't know

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 208

Q.20.1. How likely or unlikely do you think it is that you will be doing the following in 5 year's time? Living in Canterbury Base : All

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

Very likely

486

459

15 35%

64 50%

422 55%

160

65%zf

326 50%

216 55%

269 53%

210 50%

189

292 55%

105 54%

84 49%

404 55%

82 48%

417 54%

69 52%

217 57%

59 53%

497 55%

Fairly likely

140

128 15%

6 14%

23 18%

117 15%

35 14%

105 16%

54 14%

86 17%

68 16%

44 14%

83 16%

25 13%

33 19%

103 14%

37

117 15%

23 18%

53 14%

11 10%

132 15%

3 7%

15 12%

79 10%

13 5%

82

42 11%

52 10%

53

13%j

24 8%

55 11%

13 7%

24

14%l

81 11%

14 8%

85 11%

9 7%

45 12%

26 20%

138 18%

36 15%

127 19%

71 18%

92 18%

79 19%

54 17%

84 16%

47

32 18%

128 17%

36 21%

137 18%

26 20%

54 14%

3 1%

15 2%

10 2%

8 2%

9 2%

7 2%

12 2%

5

-

15 2%

3 2%

14 2%

4 3%

9 2%

3 2%

18 2%

431 66%

271 69%

356 70%

278 67%

233 73%

374 71%

130 66%

118 68%

508 69%

119 69%

534 69%

92 70%

269 71%

70 63%

629 70%

209

114 29%

144 28%

131 31%

79 25%

140 27%

60 31%

56 32%

208 29%

50 29%

223 29%

35 27%

99 26%

38 34%

255 28%

222 34%

157 40%

211 42%

147 35%

235

70 36%

62 35%

299 41%

69 40%

311 40%

57 44%

32 29%

374 41%

54%bfi 16%n

55%zb

Not very likely

94

84 10%

Not at all likely

164

140 17%

19

18 2%

-

-

18 2%

Don't know

10%ejl 18%ar

18 2%

43%za

LIKELY

626

587

22 49%

87 68%

539 70%

NOT LIKELY

258

224 27%

23

51%za

41 32%

217 28%

NET LIKELY

368

363

-1 -2%

46 36%

322 42%

69%bf 29%ae 41%bfis

71%zb

44%zb

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

195

79%zf

49 20% 146

59%zf

12%ze

32%ze

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

59%zi

155

48%zi

45%zlm

24%zk 3%m

22%zn

170

45%zs

9 8% 29

26%zr

75 8% 180 20%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 209

Q.20.1. How likely or unlikely do you think it is that you will be doing the following in 5 year's time? Living in Canterbury Base : All

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

C (j)

Key factors for option choice D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

Very likely

486 54%

142 50%

213 55%

71 63%

319 51%

120 52%

197 57%

134 55%

80 55%

176 60%

126 44%

44 58%

165 61%

138 46%

84 56%

90 58%

497 55%

Fairly likely

140 16%

37 13%

61 16%

17 15%

90 14%

35 15%

58 17%

35 14%

23 16%

44 15%

53 19%

7 9%

37 14%

47 15%

23 15%

31 20%

132 15%

Not very likely

94 10%

35 12%

35 9%

9 8%

65 10%

27 12%

35 10%

29 12%

10 7%

23 8%

44 16%

5 7%

20 7%

41 13%

19 13%

11 7%

75 8%

Not at all likely

164 18%

59 21%

71 19%

13 11%

138 22%

44 19%

50 14%

41 17%

30 21%

45 15%

54 19%

19 25%

45 17%

71 24%

19 12%

22 14%

180 20%

18 2%

9 3%

4 1%

3 3%

12 2%

4 2%

7 2%

4 2%

2 1%

4 2%

7 2%

1 1%

2 1%

7 2%

5 3%

2 1%

18 2%

LIKELY

626 69%

179 64%

274 71%

88 78%

409 66%

156 67%

255 73%

168 69%

103 71%

220 75%

179 63%

51 67%

201 75%

184 61%

107 71%

121 78%

629 70%

NOT LIKELY

258 29%

93 33%

106 28%

22 19%

202 32%

72 31%

85 24%

70 29%

41 28%

68 23%

99 35%

24 32%

64 24%

112 37%

38 25%

33 21%

255 28%

NET LIKELY

368 41%

86 30%

168 44%

66 59%

206 33%

84 36%

170 49%

99 41%

62 43%

152 52%

80 28%

27 35%

137 51%

72 24%

69 46%

88 57%

374 41%

Don't know

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 210

Q.20.1. How likely or unlikely do you think it is that you will be doing the following in 5 year's time? Living in Canterbury Base : All

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

Unweighted Total

902

88

24

241

25

99

74

141

16

Weighted Total

902

97*

24**

218

27**

95*

70*

146

18**

Effective Base

806

75

23

223

21

90

67

127

Very likely

486

59

60%gij

18 74%

145

66%zegij

16 60%

49 52%

40

66 45%

Fairly likely

140

16%cou

16 17%

3 14%

24 11%

5 20%

10 11%

8 11%

36

Not very likely

94

16

8 4%

4 14%

Not at all likely

164

Don't know

54%gijnq

16%ce

1 5%

18%agrs

6 7%

2 7%

18 2%

* *

-

10%cou

LIKELY

626

75

77%eij

21 88%

NOT LIKELY

258

22 23%

3 12%

NET LIKELY

368

53

18 76%

69%jnq 29%cou 41%eijnpqt

54%zefij

34

5 6%

6 8%

26

18%zcej

L (l)

M (m)

Yes (n)

81

76

6

4

24

104*

70*

5**

4**

20**

14

77

66

6

4

11 64%

44 42%

25 36%

2 43%

2 9%

20 20%

9 13% 4 6%

-

22

21%zcefj

No (o)

91

811

97

86

165

113

98

340

902

787

122*

79*

171

124*

89*

314

902

22

84

727

91

76

150

96

89

312

902

2 46%

7 37%

37 32%

449

55 45%

29 37%

84 49%

75

47

194

62%zpqr

497 55%

-

2 54%

2 11%

28

112 14%

22 18%

11 14%

39

23%ztu

21 17%

10 11%

34 11%

132 15%

1 14%

-

1 6%

27

67 9%

22

27

19

2 43%

-

9 46%

20 17%

144 18%

22

-

2 2%

15 2%

77%zeij

21 80%

60 63%

48

70%j

13 72%

65 62%

35 49%

2 43%

4 100%

9 48%

66 57%

561

77 63%

41 51%

5 17%

34

35%c

21 31%

38 26%

5 28%

39

35

3 57%

-

10 52%

47

211 27%

43

38

17 63%

26

26

64

8 45%

26

-1 -1%

-1 -14%

4 100%

-1 -3%

19 16%

350

34

58%zefgij

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

27%j

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

37%j

31

6 4%

-

1 1%

-

-

-

5 6%

43 20% 126

17 16%

18%zqu

2 2%

68%j

5 28%

24%zo

1 3%

1 1%

12 8%

25%zo

57%zn

7 3%

22%ag

102

44%eij

37%c 25%j

44%zacfgi

51%zacfg

Unwtd Total

115*

16%a

30%zacgi

16

25%zcef

K (k)

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

1 3%

169

28

57%j

J (j)

Canterbury District Personas

41%zo

71%zn

44%zn

16%zqu

60%pq

15%u

33

14 8%

7 6%

1 1%

-

6 3%

1 1%

18%rs

36%su 28%q

42%zprstu

49%zrsu

2 3%

124

53%q

7 8% 24

27%zrs

1 1%

96

57 64%

41 24%

27 21%

32

82

70

25

72%q

48%zpqt

78%pqt

56%zpqt

35%su 28%q

14 4% 63

20%rs

9 3% 228

75 8% 180 20% 18 2%

73%q

629 70%

76 24%

255 28%

152

48%zpqt

374 41%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 211

Q.20.2. How likely or unlikely do you think it is that you will be doing the following in 5 year's time? Working in a full/part-time job in Canterbury Base : All

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

Very likely

208

87 20%

121 26%

39

56

92

20

1 *

54 18%

50 25%

64

29%zh

39 21%

158

44

-

4

201 23%

6 19%

12 10%

196

202 22%

Fairly likely

151

65 15%

86 18%

43

28

61

14

5 2%

57

18 9%

47

29

87

35

5 2%

20

144 17%

6 21%

13 11%

137 17%

143 16%

Not very likely

126

58 13%

68 14%

68

13

25

12

8 4%

69

11 6%

28

17 9%

50

16

5 2%

49

115 13%

8 28%

6 5%

119

110 12%

Not at all likely

397

38 20%

22 18%

72 28%

66

81 37%

94

86 22%

31 23%

29 28%

389

7 24%

313 40%

428 47%

Don't know

23%gnor 17%gin 14%egiknpr

207

44%bcdehjlm 48%zb os

21

2%gjp

12 3%

152 40%afginor 35%

190 40% 8 2%

23%fg 35%zdefg

4 2%

22%g

11%g

6

5%g

24%zfg 10%g

6 2%

NOT LIKELY

523

265

258 55%

105

35 28%

97 38%

NET LIKELY

-165 -18%

-113 -26%

-52 -11%

-23 -12%

48

56

44%za

43%fg 55%de

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

83

36%zcfg

358

62%zb

82

45%zcfg

LIKELY

58%dejlms

206

20%g

67%zcfg

38%cef

153

60%zcfg

22%cf

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

18%g 12%g 11%g 58%zcde

3 3% 34

29%g

200

93%zcdef

24%zijk

105 36%

118

58%zhj

1 1%

9

6

6 3%

111 38%

68 34%

78

208

-44 -39%

-202 -94%

68%zcde

19%i

97%zcdef

3%j

3%j

21%zi 13%i

51%zhj

1 *

5 3%

111

68 37%

50%zhik

174

129

64%j

109 49%

-63 -22%

-61 -30%

2 1%

59%j

16%i

41%zno 22%zn 13%n

27%zn 12%n

250

95%zlmo

4%n

18%n 46%zlmn

45%z

84

72%zs

25%zr

15%zr

6

3 1%

5

18 2%

2 8%

2 1%

245

79

5 2%

24

346 40%

12 40%

25 22%

333

111

135 35%

47 35%

256

78

505 58%

15 52%

90

433 55%

538 60%

-43 -23%

110

33 25%

-251 -95%

-55 -51%

-159 -18%

-3 -12%

-65 -55%

-100 -13%

-193 -21%

60%j

6 2%

33%zno

63%zno

28%o

5%n

60%zno

97%zlmo

5%n

22%n 73%zlm

77%zs

19 2% 42%zr

19 2% 345 38%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 212

Q.20.2. How likely or unlikely do you think it is that you will be doing the following in 5 year's time? Working in a full/part-time job in Canterbury Base : All

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

Very likely

208 23%

10 24%

28 18%

30 26%

139 24%

132 48%

14 20%

2 11%

4 21%

109 19%

99 30%

145 22%

36 37%

25 18%

173 23%

22 29%

11 13%

-

114 42%

94 15%

202 22%

Fairly likely

151 17%

13 31%

25 16%

24 21%

89 15%

63 23%

16 23%

1 6%

4 23%

99 17%

52 16%

96 15%

24 24%

27 20%

125 17%

22 28%

4 5%

-

68 25%

83 13%

143 16%

Not very likely

126 14%

6 13%

44 29%

16 14%

60 10%

27 10%

15 21%

5 31%

2 11%

91 16%

35 11%

69 10%

8 9%

46 34%

111 15%

10 13%

4 5%

-

29 11%

97 15%

110 12%

Not at all likely

397 44%

9 23%

54 35%

41 36%

293 50%

46 17%

23 32%

8 53%

8 45%

261 46%

136 41%

335 51%

29 29%

32 24%

314 42%

19 25%

63 76%

1 100%

54 20%

343 55%

428 47%

21 2%

4 8%

3 2%

5 4%

10 2%

3 1%

3 5%

-

-

14 2%

6 2%

14 2%

1 1%

6 4%

17 2%

3 4%

1 1%

-

9 3%

12 2%

19 2%

358 40%

23 56%

53 35%

54 46%

228 39%

195 72%

30 42%

2 16%

8 44%

208 36%

151 46%

241 37%

60 61%

52 38%

298 40%

44 58%

15 18%

-

181 67%

177 28%

345 38%

NOT LIKELY

523 58%

15 36%

98 64%

58 50%

353 60%

74 27%

38 53%

13 84%

10 56%

352 61%

171 52%

404 61%

38 38%

78 57%

425 57%

29 38%

68 81%

1 100%

83 30%

440 70%

538 60%

NET LIKELY

-165 -18%

8 20%

-45 -29%

-4 -3%

-125 -21%

121 45%

-8 -11%

-10 -67%

-2 -13%

-145 -25%

-20 -6%

-163 -25%

23 23%

-26 -19%

-127 -17%

15 19%

-53 -63%

-1 -100%

99 36%

-264 -42%

-193 -21%

Don't know LIKELY

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 213

Q.20.2. How likely or unlikely do you think it is that you will be doing the following in 5 year's time? Working in a full/part-time job in Canterbury Base : All

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

Very likely

208

192 23%

7 17%

33 25%

175 23%

62 25%

146 22%

100 25%

108 21%

97 23%

70 22%

Fairly likely

151

139 17%

6 14%

26 20%

124 16%

30 12%

121

71 18%

79 16%

72 17%

50 16%

Not very likely

126

116 14%

4 9%

17 13%

109 14%

Not at all likely

397

361 44%

27

51 40%

346 45%

20 2%

-

1 1%

19 3%

Don't know

23%m 17%elns 14%j 44%gi

21 2%

61%za

18%ze

28 12%

29 17%

169 23%

39 23%

178 23%

29 22%

98 26%

22 20%

202 22%

90 17%

23 12%

35

109 15%

42

24%zn

124 16%

27 20%

56 15%

11 10%

143 16%

20 10%

34

20%zl

108 15%

18 10%

113 15%

13 10%

56 15%

13 12%

110 12%

53%zk

74 43%

331 45%

67 39%

336 44%

61 47%

157 42%

64

428 47%

3 1%

1 *

14 2%

7 4%

20 3%

1 1%

10 3%

65 37%

60 15% 154 39%

4 2%

17 3%

9 2%

12 2%

13 3%

6 2%

17 3%

50%zf

48%zg

17%zj

166 40%

32 10%

45 23%

97 15%

243

70

25%m

274 42%

123

66 13%

132

160

50%zi

70 13% 217 41%

104

58%zr

2 2%

19 2% 345 38%

LIKELY

358

332 40%

14 31%

59 46%

299 39%

91 37%

267 41%

171 43%

187 37%

169 40%

120 38%

222 42%

277 38%

81

47%zn

302 39%

56 43%

154

32 29%

NOT LIKELY

523

477 58%

31 69%

68 53%

455 59%

151 61%

372 57%

214 54%

309 61%

236 56%

193 60%

287 55%

124

108 62%

439

84 49%

449 58%

74 57%

213 56%

77

538 60%

NET LIKELY

-165 -18%

-146 -18%

-17 -39%

-10 -7%

-156 -20%

-60 -24%

-105 -16%

-43 -11%

-122 -24%

-67 -16%

-73 -23%

-66 -12%

-55 -28%

-44 -25%

-161 -22%

-4 -2%

-147 -19%

-18 -14%

-59 -16%

-44 -40%

-193 -21%

40%ns 58%ko

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

68 35%

20%l

63%k

60%zo

41%s

69%zr


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 214

Q.20.2. How likely or unlikely do you think it is that you will be doing the following in 5 year's time? Working in a full/part-time job in Canterbury Base : All

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

C (j)

Key factors for option choice D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

Very likely

208 23%

62 22%

99 26%

35 31%

142 23%

59 26%

74 21%

58 24%

36 25%

64 22%

68 24%

20 26%

58 22%

71 23%

37 25%

39 25%

202 22%

Fairly likely

151 17%

39 14%

62 16%

17 15%

102 16%

35 15%

71 21%

34 14%

22 15%

50 17%

53 19%

12 15%

51 19%

47 16%

24 16%

24 16%

143 16%

Not very likely

126 14%

41 15%

48 12%

17 15%

84 13%

36 15%

50 14%

32 13%

19 13%

30 10%

52 18%

7 10%

31 12%

49 16%

21 14%

22 14%

110 12%

Not at all likely

397 44%

132 47%

168 44%

43 38%

280 45%

97 42%

143 41%

113 47%

66 46%

141 48%

104 37%

37 48%

126 47%

126 41%

62 42%

68 43%

428 47%

21 2%

8 3%

7 2%

1 1%

15 2%

5 2%

10 3%

5 2%

2 1%

8 3%

7 3%

1 1%

2 1%

11 4%

5 3%

2 1%

19 2%

LIKELY

358 40%

101 36%

161 42%

52 46%

244 39%

95 41%

145 42%

92 38%

58 40%

114 39%

121 43%

31 41%

109 41%

118 39%

62 41%

64 41%

345 38%

NOT LIKELY

523 58%

173 61%

216 56%

59 53%

364 58%

132 57%

193 55%

146 60%

85 59%

171 58%

155 55%

44 58%

157 59%

174 58%

84 56%

90 58%

538 60%

NET LIKELY

-165 -18%

-72 -26%

-55 -14%

-7 -7%

-120 -19%

-38 -16%

-48 -14%

-54 -22%

-27 -19%

-57 -19%

-35 -12%

-13 -17%

-48 -18%

-56 -19%

-22 -15%

-26 -17%

-193 -21%

Don't know

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 215

Q.20.2. How likely or unlikely do you think it is that you will be doing the following in 5 year's time? Working in a full/part-time job in Canterbury Base : All

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

Unweighted Total

902

88

24

241

25

99

74

141

16

Weighted Total

902

97*

24**

218

27**

95*

70*

146

18**

Effective Base

806

75

23

223

21

90

67

127

Very likely

208

13 13%

9 35%

37 17%

10 37%

25

26%a

18 26%

Fairly likely

151 17%

17 17%

1 3%

34 16%

3 10%

14 14%

10 14%

Not very likely

126

23

5 20%

17 8%

7 26%

Not at all likely

397

43

44%g

10 42%

1 1%

-

Don't know

23%ac

14%cjoqu 44%gr

21 2%

24%zcefj

LIKELY

358

30 31%

9 38%

NOT LIKELY

523

66

15 62%

NET LIKELY

-165 -18%

-36 -37%

-6 -24%

40%cu 58%g

68%gj

125

57%zagij

6 23%

9 9% 46

48%g

4 2%

1 3%

2 2%

71 33%

J (j)

K (k)

L (l)

M (m)

Yes (n)

81

76

6

4

24

104*

70*

5**

4**

20**

14

77

66

6

4

36 25%

9 49%

18 18%

23

1 16%

29 20%

2 12%

24 23%

15 21%

91

811

97

86

165

113

98

340

902

115*

787

122*

79*

171

124*

89*

314

902

22

84

727

91

76

150

96

89

312

902

-

8 43%

18 16%

190

27 22%

24 30%

45 26%

23 18%

26 29%

62 20%

202 22%

-

2 50%

2 8%

20 18%

130 17%

26 21%

16 21%

29 17%

20 16%

12 13%

48 15%

143 16%

32

26 8%

110 12%

24%z

29

4 6%

-

1 27%

-

34

30

44 30%

6 35%

39 37%

29 41%

4 84%

1 24%

10 49%

43 37%

355 45%

45 37%

34 43%

54 32%

49 40%

9

1 4%

1 1%

-

-

-

-

2 2%

18 2%

2 2%

-

9

2 2%

1 1%

7 2%

19 2% 345 38%

1 2%

6%zj

22%zcej

27%zo

94 12%

23

18%qu

5 6%

20%zqtu

5%z

24%zqtu

8 9% 43

48%r

171

54%zprs

13 47%

38 40%

28 40%

65

44%c

11 61%

42 40%

37

53%zac

1 16%

2 50%

10 51%

39 33%

320 41%

53 43%

40

51%zsu

74 43%

43 34%

38 42%

110 35%

143

13 49%

55 57%

41 59%

73 50%

6 35%

61 59%

33 47%

4 84%

2 50%

10 49%

74 64%

449 57%

67 55%

39 49%

88 52%

79 64%

51 56%

197

-71 -33%

* -2%

-16 -17%

-13 -19%

-8 -6%

5 26%

-19 -18%

4 6%

-4 -67%

* -1%

* 2%

-36 -31%

-129 -16%

-14 -12%

1 1%

-14 -8%

-37 -30%

-13 -14%

65%zgj

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

Unwtd Total

8 11% 48%g

23

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

33

20%zcej

-

32%aci

No (o)

Canterbury District Personas

63%zqr

-87 -28%

428 47%

538 60% -193 -21%


Canterbury Future Development (FINAL - General Public)

Q.20. Summary Table. How likely or unlikely do you think it is that you will be doing the following in 5 year's time? Base : All Respondents

1. Living in Canterbury

2. Working in a full/part-time job in Canterbury

Unweighted Total

902

902

Weighted Total

902

902

Effective Base

806

806

Very likely

486 54%

208 23%

Fairly likely

140 16%

151 17%

Not very likely

94 10%

126 14%

Not at all likely

164 18%

397 44%

Don't know

18 2%

21 2%

LIKELY

626 69%

358 40%

NOT LIKELY

258 29%

523 58%

NET LIKELY

368 41%

-165 -18%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 %

INTERNAL USE ONLY

Table 216


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 217

Q.21.1. And how interested, if at all, do you think you would be in doing the following in 5 year's time? Living in Canterbury Base : All students

Gender Wtd Total (z)

Male (a)

Age

Area

Female (b)

16-24 (c)

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Ethnicity

Retired (n)

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

65

30

35

60

3

2

-

-

57

1

5

2

-

-

-

65

57

8

1

64

65

Weighted Total

81*

36**

45*

76*

3**

2**

-**

-**

70*

2**

7**

3**

-**

-**

-**

81*

72*

9**

2**

79*

65*

Effective Base

63

29

34

59

3

2

-

-

57

1

4

2

-

-

-

63

56

8

1

63

65

Very interested

13

16%s

4 12%

8 18%

11 15%

1 36%

-

-

-

10 14%

-

1 14%

2 67%

-

-

-

13 16%

11 16%

1 14%

2 100%

11 14%

10 15%

Fairly interested

39 48%

19 53%

20 45%

37 49%

1 36%

1 42%

-

-

36 52%

-

3 44%

-

-

-

-

39 48%

34 47%

6 62%

-

39 50%

32 49%

Not very interested

17 21%

8 21%

9 21%

16 21%

-

1 58%

-

-

12 18%

2 100%

2 29%

1 33%

-

-

-

17 21%

16 22%

1 14%

-

17 22%

13 20%

Not at all interested

11 13%

4 10%

7 16%

10 13%

1 28%

-

-

-

10 14%

-

1 13%

-

-

-

-

11 13%

10 14%

1 10%

-

11 14%

9 14%

1 1%

1 3%

-

1 2%

-

-

-

-

1 2%

-

-

-

-

-

-

1 1%

1 2%

-

-

1 2%

1 2%

INTERESTED

Don't know

52 64%

23 65%

29 63%

49 64%

2 72%

1 42%

-

-

46 66%

-

4 58%

2 67%

-

-

-

52 64%

45 62%

7 76%

2 100%

50 63%

42 65%

NOT INTERESTED

28 35%

11 31%

17 37%

26 34%

1 28%

1 58%

-

-

22 32%

2 100%

3 42%

1 33%

-

-

-

28 35%

26 36%

2 24%

-

28 35%

22 34%

NET INTERESTED

24

12 34%

12 26%

23 30%

1 44%

* -16%

0 0%

0 0%

24

-2 -100%

1 16%

1 33%

0 0%

0 0%

0 0%

24 29%

19 27%

5 52%

2 100%

22 28%

20 31%

29%s

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

34%z


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 218

Q.21.1. And how interested, if at all, do you think you would be in doing the following in 5 year's time? Living in Canterbury Base : All students

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

ABC1 (i)

Home ownership

C2DE (j)

Owner occupier (k)

Social renter (l)

Type of home

Private renter (m)

House (n)

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

65

10

50

2

3

-

-

-

-

62

3

5

-

56

56

9

-

-

2

63

65

Weighted Total

81*

12*

61*

2*

6*

-*

-*

-*

-*

76*

4*

9*

-*

68*

70*

10*

-*

-*

2*

79*

65*

Effective Base

63

10

49

2

3

-

-

-

-

61

3

5

-

56

54

9

-

-

2

62

65

Very interested

13 16%

4 30%

7 12%

-

2 33%

-

-

-

-

13 16%

-

2 21%

-

10 14%

10 14%

2 23%

-

-

-

13 16%

10 15%

Fairly interested

39 48%

6 49%

33 54%

-

-

-

-

-

-

35 45%

4 100%

2 23%

-

36 53%

34 49%

5 46%

-

-

1 42%

39 49%

32 49%

Not very interested

17 21%

1 10%

10 16%

2 100%

4 67%

-

-

-

-

17 22%

-

5 55%

-

11 16%

16 23%

1 11%

-

-

1 58%

16 20%

13 20%

Not at all interested

11 13%

1 10%

10 16%

-

-

-

-

-

-

11 14%

-

-

-

10 14%

9 12%

2 20%

-

-

-

11 14%

9 14%

1 1%

-

1 2%

-

-

-

-

-

-

1 2%

-

-

-

1 2%

1 2%

-

-

-

-

1 2%

1 2%

INTERESTED

52 64%

10 80%

40 66%

-

2 33%

-

-

-

-

47 62%

4 100%

4 45%

-

46 68%

45 63%

7 69%

-

-

1 42%

51 64%

42 65%

NOT INTERESTED

28 35%

2 20%

20 32%

2 100%

4 67%

-

21 30%

25 35%

3 31%

-

-

1 58%

27 34%

22 34%

NET INTERESTED

24 29%

7 59%

21 34%

-2 -100%

-2 -35%

0 0%

25 37%

20 28%

4 38%

0 0%

0 0%

* -16%

24 30%

20 31%

Don't know

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

-

-

-

-

28 37%

-

5 55%

0 0%

0 0%

0 0%

0 0%

19 25%

4 100%

-1 -10%

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 219

Q.21.1. And how interested, if at all, do you think you would be in doing the following in 5 year's time? Living in Canterbury Base : All students

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

65

62

3

10

55

11

54

24

41

47

4

40

2

22

49

16

61

4

27

-

65

Weighted Total

81*

78*

3**

12**

69*

14**

67*

30**

51*

57*

6**

49*

2**

28**

61*

20**

76*

5**

33**

-**

65*

Effective Base

63

61

3

10

54

11

53

23

40

46

4

40

2

21

48

16

59

4

27

-

65

Very interested

13 16%

13 16%

-

-

13 18%

1 9%

11 17%

4 12%

9 17%

8 14%

-

7 14%

-

6 20%

6 11%

6 30%

13 17%

-

2 7%

-

10 15%

Fairly interested

39 48%

37 48%

2 61%

9 79%

30 43%

11 74%

29 43%

16 52%

24 46%

32

57%z

3 56%

29

59%z

-

10 36%

29 47%

10 52%

39 52%

-

21 62%

-

32 49%

Not very interested

17

21%ip

17 22%

-

1 10%

16 23%

1 8%

16 24%

8 28%

9 17%

8 14%

1 21%

7 14%

1 49%

9 32%

15 24%

2 12%

14 18%

4 74%

6 17%

-

13 20%

Not at all interested

11 13%

10 12%

1 39%

1 10%

10 14%

1 8%

10 14%

2 7%

9 17%

8 15%

1 22%

6 13%

1 51%

3 9%

10 16%

1 6%

10 13%

1 26%

5 15%

-

9 14%

1 1%

1 2%

-

-

1 2%

-

1 2%

-

1 2%

-

-

-

-

1 4%

1 2%

-

1 2%

-

-

-

1 2%

INTERESTED

52 64%

50 64%

2 61%

9 79%

42 61%

12 83%

40 60%

19 64%

33 64%

40 71%

3 56%

36

73%z

-

16 55%

35 58%

17 82%

52

68%z

-

23 68%

-

42 65%

NOT INTERESTED

28

27 34%

1 39%

2 21%

26 37%

2 17%

26 38%

11 36%

17 34%

16 29%

2 44%

13 27%

2 100%

12 41%

24 40%

4 18%

23 30%

5 100%

11 32%

-

22 34%

NET INTERESTED

24

23 30%

1 22%

7 59%

17 24%

10 66%

14 22%

9 29%

15 30%

24

1 13%

23

-2 -100%

4 15%

11 18%

13 64%

29

-5 -100%

12 36%

0 0%

20 31%

Don't know

35%p 29%dfn

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

42%z

47%z

38%z


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 220

Q.21.1. And how interested, if at all, do you think you would be in doing the following in 5 year's time? Living in Canterbury Base : All students

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

Key factors for option choice

C (j)

D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

65

21

28

14

36

22

28

9

5

11

40

5

8

35

9

9

65

Weighted Total

81*

26*

35*

17*

45*

27*

35*

13*

7*

14*

48*

6*

11*

43*

11*

11*

65*

Effective Base

63

21

27

14

35

21

28

9

5

10

40

5

8

35

9

9

65

Very interested

13 16%

4 14%

8 22%

5 29%

6 12%

5 19%

2 7%

3 25%

-

3 21%

5 10%

3 41%

3 29%

6 14%

1 11%

1 11%

10 15%

Fairly interested

39 48%

12 48%

16 46%

6 36%

24 53%

13 48%

20 57%

5 40%

2 36%

8 53%

25 53%

2 40%

4 41%

22 52%

5 43%

4 42%

32 49%

Not very interested

17 21%

5 19%

7 19%

1 7%

10 22%

7 24%

5 14%

3 25%

3 46%

4 26%

8 17%

-

3 30%

6 14%

4 35%

4 35%

13 20%

Not at all interested

11 13%

4 14%

5 13%

4 21%

6 13%

1 4%

7 21%

1 10%

-

-

10 20%

1 19%

-

8 20%

1 10%

1 12%

9 14%

1 1%

1 5%

-

1 7%

-

1 4%

-

-

1 18%

-

-

-

-

-

-

-

1 2%

INTERESTED

52 64%

16 62%

24 68%

11 65%

29 65%

18 67%

23 64%

8 65%

2 36%

11 74%

30 62%

5 81%

8 70%

28 66%

6 54%

6 53%

42 65%

NOT INTERESTED

28 35%

9 33%

11 32%

5 28%

16 35%

8 29%

12 36%

4 35%

3 46%

4 26%

18 38%

1 19%

3 30%

15 34%

5 46%

5 47%

22 34%

NET INTERESTED

24 29%

7 29%

13 37%

6 36%

14 30%

10 38%

10 29%

4 29%

-1 -10%

7 48%

12 25%

4 61%

4 41%

14 32%

1 8%

1 6%

20 31%

Don't know

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 221

Q.21.1. And how interested, if at all, do you think you would be in doing the following in 5 year's time? Living in Canterbury Base : All students

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

J (j)

K (k)

L (l)

M (m)

Yes (n)

No (o)

Canterbury District Personas

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Unwtd Total

Unweighted Total

65

2

1

3

-

1

1

20

-

35

2

-

-

-

42

23

35

2

21

2

1

4

65

Weighted Total

81*

3**

1**

5**

-**

2**

1**

23**

-**

43*

2**

-**

-**

-**

52*

29**

43*

2**

25**

3**

1**

7**

65*

Effective Base

63

2

1

3

-

1

1

20

-

35

2

-

-

-

42

22

35

2

21

2

1

4

65

Very interested

13 16%

-

-

2 39%

-

-

-

2 9%

-

9 20%

-

-

-

-

7 14%

5 17%

9 20%

-

2 8%

-

-

2 28%

10 15%

Fairly interested

39 48%

1 33%

-

2 42%

-

-

1 100%

14 61%

-

19 43%

2 100%

-

-

-

26 50%

14 46%

19 43%

2 100%

14 58%

1 33%

1 100%

2 30%

32 49%

Not very interested

17 21%

2 67%

1 100%

1 19%

-

2 100%

-

5 22%

-

6 14%

-

-

-

-

7 14%

10 33%

6 14%

-

6 26%

2 67%

-

3 42%

13 20%

Not at all interested

11 13%

-

-

-

-

-

-

2 9%

-

9 20%

-

-

-

-

10 19%

1 3%

9 20%

-

2 8%

-

-

-

9 14%

1 1%

-

-

-

-

-

-

-

-

1 3%

-

-

-

-

1 2%

-

1 3%

-

-

-

-

-

1 2%

INTERESTED

52 64%

1 33%

-

4 81%

-

-

1 100%

16 70%

-

27 63%

2 100%

-

-

-

33 64%

19 64%

27 63%

2 100%

16 66%

1 33%

1 100%

4 58%

42 65%

NOT INTERESTED

28 35%

2 67%

1 100%

1 19%

-

2 100%

-

7 30%

-

15 34%

-

-

-

-

17 34%

11 36%

15 34%

-

8 34%

2 67%

-

3 42%

22 34%

NET INTERESTED

24 29%

-1 -35%

-1 -100%

3 61%

0 0%

-2 -100%

1 100%

9 39%

0 0%

12 29%

2 100%

0 0%

0 0%

0 0%

16 31%

8 28%

12 29%

2 100%

8 32%

-1 -35%

1 100%

1 15%

20 31%

Don't know

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 222

Q.21.2. And how interested, if at all, do you think you would be in doing the following in 5 year's time? Working in a full/part-time job in Canterbury Base : All students

Gender Wtd Total (z)

Male (a)

Age

Area

Female (b)

16-24 (c)

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Ethnicity

Retired (n)

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

65

30

35

60

3

2

-

-

57

1

5

2

-

-

-

65

57

8

1

64

65

Weighted Total

81*

36**

45*

76*

3**

2**

-**

-**

70*

2**

7**

3**

-**

-**

-**

81*

72*

9**

2**

79*

65*

Effective Base

63

29

34

59

3

2

-

-

57

1

4

2

-

-

-

63

56

8

1

63

65

Very interested

12

15%s

4 12%

8 18%

11 15%

-

1 58%

-

-

9 13%

-

1 14%

3 100%

-

-

-

12 15%

11 15%

1 14%

2 100%

11 13%

10 15%

Fairly interested

35 44%

18 49%

18 39%

32 43%

2 72%

1 42%

-

-

32 47%

-

3 44%

-

-

-

-

35 44%

30 41%

6 62%

-

35 45%

29 45%

Not very interested

22 27%

9 26%

13 28%

21 28%

1 28%

-

-

-

17 25%

2 100%

3 42%

-

-

-

-

22 27%

20 28%

2 24%

-

22 28%

17 26%

Not at all interested

10 12%

4 10%

6 14%

10 13%

-

-

-

-

10 14%

-

-

-

-

-

-

10 12%

10 14%

-

-

10 13%

8 12%

1 1%

1 3%

-

1 2%

-

-

-

-

1 2%

-

-

-

-

-

-

1 1%

1 2%

-

-

1 2%

1 2%

INTERESTED

Don't know

48 59%

22 61%

26 57%

44 58%

2 72%

2 100%

-

-

41 59%

-

4 58%

3 100%

-

-

-

48 59%

41 57%

7 76%

2 100%

46 58%

39 60%

NOT INTERESTED

32 39%

13 36%

19 43%

31 41%

1 28%

-

-

-

27 39%

2 100%

3 42%

-

-

-

-

32 39%

30 41%

2 24%

-

32 40%

25 38%

NET INTERESTED

16

9 25%

7 15%

13 17%

1 44%

2 100%

0 0%

0 0%

14 20%

-2 -100%

1 16%

3 100%

0 0%

0 0%

0 0%

16 20%

11 15%

5 52%

2 100%

14 18%

14 22%

20%ps

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 223

Q.21.2. And how interested, if at all, do you think you would be in doing the following in 5 year's time? Working in a full/part-time job in Canterbury Base : All students

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

ABC1 (i)

Home ownership

C2DE (j)

Owner occupier (k)

Social renter (l)

Type of home

Private renter (m)

House (n)

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

65

10

50

2

3

-

-

-

-

62

3

5

-

56

56

9

-

-

2

63

65

Weighted Total

81*

12*

61*

2*

6*

-*

-*

-*

-*

76*

4*

9*

-*

68*

70*

10*

-*

-*

2*

79*

65*

Effective Base

63

10

49

2

3

-

-

-

-

61

3

5

-

56

54

9

-

-

2

62

65

Very interested

12 15%

3 21%

7 12%

1 42%

2 33%

-

-

-

-

12 16%

-

3 32%

-

9 13%

11 16%

1 12%

-

-

1 58%

11 14%

10 15%

Fairly interested

35 44%

7 59%

28 46%

-

-

-

-

-

-

33 44%

2 45%

2 23%

-

32 48%

29 42%

6 57%

-

-

1 42%

35 44%

29 45%

Not very interested

22 27%

1 10%

16 26%

1 58%

4 67%

-

-

-

-

20 26%

2 55%

4 44%

-

17 25%

20 28%

2 20%

-

-

-

22 28%

17 26%

Not at all interested

10 12%

1 10%

9 14%

-

-

-

-

-

-

10 13%

-

-

-

9 13%

9 12%

1 11%

-

-

-

10 13%

8 12%

1 1%

-

1 2%

-

-

-

-

-

-

1 2%

-

-

-

1 2%

1 2%

-

-

-

-

1 2%

1 2%

INTERESTED

48 59%

10 80%

35 58%

1 42%

2 33%

-

-

-

-

46 60%

2 45%

5 56%

-

41 61%

41 58%

7 69%

-

-

2 100%

46 58%

39 60%

NOT INTERESTED

32 39%

2 20%

24 40%

1 58%

4 67%

-

32 40%

25 38%

NET INTERESTED

16 20%

7 59%

11 18%

* -16%

-2 -35%

2 100%

14 18%

14 22%

Don't know

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

-

-

-

-

29 39%

2 55%

4 44%

-

26 38%

29 41%

3 31%

-

-

0 0%

0 0%

0 0%

0 0%

16 21%

* -11%

1 11%

0 0%

16 23%

12 17%

4 38%

0 0%

0 0%

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 224

Q.21.2. And how interested, if at all, do you think you would be in doing the following in 5 year's time? Working in a full/part-time job in Canterbury Base : All students

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

65

62

3

10

55

11

54

24

41

47

4

40

2

22

49

16

61

4

27

-

65

Weighted Total

81*

78*

3**

12**

69*

14**

67*

30**

51*

57*

6**

49*

2**

28**

61*

20**

76*

5**

33**

-**

65*

Effective Base

63

61

3

10

54

11

53

23

40

46

4

40

2

21

48

16

59

4

27

-

65

Very interested

12 15%

12 16%

-

1 11%

11 16%

3 18%

10 15%

4 15%

8 16%

8 15%

-

7 15%

-

5 18%

7 12%

5 25%

12 16%

-

3 10%

-

10 15%

Fairly interested

35 44%

33 43%

2 61%

8 69%

27 39%

9 66%

26 39%

13 45%

22 43%

27 48%

3 56%

24 49%

-

11 40%

25 41%

10 51%

35 47%

-

16 47%

-

29 45%

Not very interested

22

27%p

22 28%

-

1 10%

21 30%

1 8%

21 31%

11 37%

11 22%

14 25%

1 21%

12 24%

1 49%

8 28%

18 30%

4 18%

18 24%

4 74%

9 28%

-

17 26%

Not at all interested

10 12%

9 11%

1 39%

1 10%

9 13%

1 8%

9 13%

1 4%

9 17%

7 13%

1 22%

6 13%

1 51%

3 9%

9 14%

1 6%

9 11%

1 26%

5 15%

-

8 12%

1 1%

1 2%

-

-

1 2%

-

1 2%

-

1 2%

-

-

-

-

1 4%

1 2%

-

1 2%

-

-

-

1 2%

INTERESTED

48 59%

46 59%

2 61%

9 79%

38 56%

12 83%

36 54%

18 59%

30 59%

36 62%

3 56%

31 63%

-

17 58%

32 53%

15 76%

48

63%z

-

19 57%

-

39 60%

NOT INTERESTED

32

31 40%

1 39%

2 21%

30 43%

2 17%

30 44%

12 41%

20 39%

21 38%

2 44%

18 37%

2 100%

11 37%

27 45%

5 24%

27 36%

5 100%

14 43%

-

25 38%

NET INTERESTED

16

15 19%

1 22%

7 59%

9 13%

10 66%

6 9%

5 18%

10 20%

14 25%

1 13%

13 27%

-2 -100%

6 21%

5 9%

10 52%

21

-5 -100%

5 14%

0 0%

14 22%

Don't know

39%p 20%dfn

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

27%z


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 225

Q.21.2. And how interested, if at all, do you think you would be in doing the following in 5 year's time? Working in a full/part-time job in Canterbury Base : All students

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

Key factors for option choice

C (j)

D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

65

21

28

14

36

22

28

9

5

11

40

5

8

35

9

9

65

Weighted Total

81*

26*

35*

17*

45*

27*

35*

13*

7*

14*

48*

6*

11*

43*

11*

11*

65*

Effective Base

63

21

27

14

35

21

28

9

5

10

40

5

8

35

9

9

65

Very interested

12 15%

2 10%

9 25%

4 22%

7 16%

7 27%

3 10%

2 15%

-

4 28%

6 12%

3 41%

4 38%

5 12%

2 19%

1 11%

10 15%

Fairly interested

35 44%

10 38%

15 43%

5 28%

20 45%

10 39%

18 51%

4 30%

1 18%

5 38%

24 50%

1 20%

4 33%

22 51%

2 22%

3 30%

29 45%

Not very interested

22 27%

9 33%

8 22%

4 21%

12 27%

7 25%

6 18%

6 45%

4 65%

5 35%

9 20%

1 19%

3 30%

8 19%

6 49%

5 47%

17 26%

Not at all interested

10 12%

4 14%

4 11%

4 21%

5 11%

1 4%

7 21%

1 10%

-

-

9 18%

1 19%

-

7 18%

1 10%

1 12%

8 12%

1 1%

1 5%

-

1 7%

-

1 4%

-

-

1 18%

-

-

-

-

-

-

-

1 2%

INTERESTED

48 59%

12 48%

24 67%

9 50%

28 62%

18 66%

21 61%

6 44%

1 18%

9 65%

30 62%

4 61%

8 70%

27 63%

5 41%

4 41%

39 60%

NOT INTERESTED

32 39%

12 48%

11 33%

7 43%

17 38%

8 30%

14 39%

7 56%

4 65%

5 35%

18 38%

2 39%

3 30%

16 37%

7 59%

6 59%

25 38%

NET INTERESTED

16 20%

* *

12 35%

1 8%

10 23%

10 36%

8 22%

-1 -11%

-3 -47%

4 31%

11 24%

1 23%

4 41%

11 26%

-2 -19%

-2 -18%

14 22%

Don't know

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 226

Q.21.2. And how interested, if at all, do you think you would be in doing the following in 5 year's time? Working in a full/part-time job in Canterbury Base : All students

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

J (j)

K (k)

L (l)

M (m)

Yes (n)

No (o)

Canterbury District Personas

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Unwtd Total

Unweighted Total

65

2

1

3

-

1

1

20

-

35

2

-

-

-

42

23

35

2

21

2

1

4

65

Weighted Total

81*

3**

1**

5**

-**

2**

1**

23**

-**

43*

2**

-**

-**

-**

52*

29**

43*

2**

25**

3**

1**

7**

65*

Effective Base

63

2

1

3

-

1

1

20

-

35

2

-

-

-

42

22

35

2

21

2

1

4

65

Very interested

12 15%

1 33%

-

3 58%

-

-

-

-

-

9 20%

-

-

-

-

7 14%

5 17%

9 20%

-

-

1 33%

-

3 41%

10 15%

Fairly interested

35 44%

-

-

2 42%

-

-

1 100%

12 54%

-

17 40%

2 100%

-

-

-

22 43%

13 46%

17 40%

2 100%

12 51%

-

1 100%

2 30%

29 45%

Not very interested

22

2 67%

1 100%

-

-

2 100%

-

10 41%

-

7 17%

-

-

-

-

11 21%

11 37%

7 17%

-

11 44%

2 67%

-

2 29%

17 26%

Not at all interested

10 12%

-

-

-

-

-

-

1 5%

-

9 20%

-

-

-

-

10

19%z

-

9 20%

-

1 5%

-

-

-

8 12%

1 1%

-

-

-

-

-

-

-

-

1 3%

-

-

-

-

1 2%

-

1 3%

-

-

-

-

-

1 2%

INTERESTED

48 59%

1 33%

-

5 100%

-

-

1 100%

12 54%

-

26 60%

2 100%

-

-

-

30 57%

18 63%

26 60%

2 100%

12 51%

1 33%

1 100%

5 71%

39 60%

NOT INTERESTED

32 39%

2 67%

1 100%

-

-

2 100%

-

11 46%

-

16 37%

-

-

-

-

21 41%

11 37%

16 37%

-

12 49%

2 67%

-

2 29%

25 38%

NET INTERESTED

16 20%

-1 -35%

-1 -100%

5 100%

-2 -100%

1 100%

2 7%

0 0%

10 23%

2 100%

0 0%

0 0%

0 0%

8 16%

7 25%

10 23%

2 100%

* 2%

-1 -35%

1 100%

3 43%

14 22%

Don't know

27%ip

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

0 0%

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing


Canterbury Future Development (FINAL - General Public)

Q.21. Summary Table. And how interested, if at all, do you think you would be in doing the following in 5 year's time? Base : All students

1. Living in Canterbury

2. Working in a full/part-time job in Canterbury

Unweighted Total

65

65

Weighted Total

81

81

Effective Base

63

63

Very interested

13 16%

12 15%

Fairly interested

39 48%

35 44%

Not very interested

17 21%

22 27%

Not at all interested

11 13%

10 12%

Don't know

1 1%

1 1%

INTERESTED

52 64%

48 59%

NOT INTERESTED

28 35%

32 39%

NET INTERESTED

24 29%

16 20%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 %

INTERNAL USE ONLY

Table 227


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 228

Q.1. Gender Base : All Respondents not students living in university accommodation

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

Male

429

429

-

93 49%

46 37%

104 41%

71

115

134 46%

109 49%

98

192

38 29%

142

51

48%m

416 48%

13 46%

49 42%

380 48%

450 50%

Female

473

-

473

99

79

152

44 38%

100 47%

160 54%

112 51%

85 46%

195 50%

94

122 46%

56 52%

453 52%

16 54%

69 58%

404 52%

452 50%

48%bdem 52%afgkn

100%zb

100%za

51%f

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

63%zfg

59%zfg

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

62%zcde

53%zde

87 43% 116

57%k

54%zi

50%m

71%zlno

54%zm


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 229

Q.1. Gender Base : All Respondents not students living in university accommodation

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

ABC1 (i)

C2DE (j)

Home ownership Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Bungalow (p)

Children in home Maisonette (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

Male

429 48%

17 41%

75 49%

56 49%

281 48%

112 41%

46 64%

13 89%

11 65%

271 47%

158 48%

324 49%

38 39%

63 47%

352 48%

35 46%

41 50%

-

108 39%

321 51%

450 50%

Female

473 52%

25 59%

78 51%

60 51%

310 52%

160 59%

26 36%

2 11%

6 35%

303 53%

170 52%

334 51%

61 61%

72 53%

388 52%

41 54%

42 50%

1 100%

165 61%

308 49%

452 50%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 230

Q.1. Gender Base : All Respondents not students living in university accommodation

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

Male

429

403

15 34%

46 36%

383

128 52%

301 46%

207

222 44%

208 50%

148 46%

262 50%

91 47%

75 43%

337 46%

92 53%

366 48%

63 48%

177 47%

55 49%

450 50%

Female

473

425 51%

29 66%

83

390 50%

119 48%

354 54%

187 48%

286

210 50%

171 54%

264 50%

104 53%

98 57%

393 54%

80 47%

405 52%

68 52%

200 53%

56 51%

452 50%

48%ch 52%adg

49%z

64%zd

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

50%zc

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

52%zh

56%zg


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 231

Q.1. Gender Base : All Respondents not students living in university accommodation

Enough homes Wtd Total (z)

Agree (a)

Enough employment opportunities

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

C (j)

Key factors for option choice D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

Male

429 48%

142 50%

188 49%

60 54%

295 47%

124 53%

164 47%

97 40%

66 46%

139 48%

134 47%

41 54%

120 45%

148 49%

77 51%

75 48%

450 50%

Female

473 52%

140 50%

197 51%

52 46%

328 53%

108 47%

183 53%

145 60%

79 54%

153 52%

150 53%

35 46%

148 55%

155 51%

74 49%

80 52%

452 50%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 232

Q.1. Gender Base : All Respondents not students living in university accommodation

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

81

J (j) 76

K (k)

L (l) 4

24

Yes (n)

No (o)

Unwtd Total

88

24

241

25

91

811

97

86

165

113

98

340

902

902

97*

24**

218

27**

95*

70*

146

18**

104*

70*

5**

4**

20**

115*

787

122*

79*

171

124*

89*

314

902

806

75

23

223

21

90

67

127

14

77

66

6

4

22

84

727

91

76

150

96

89

312

902

Male

429

55

56%j

11 47%

114

52%j

9 34%

49

37

53%j

63 43%

7 42%

45 43%

24 34%

4 84%

-

7 37%

52 45%

377 48%

53 43%

29 36%

74 44%

64

51%q

45 50%

163

450 50%

Female

473 52%

43 44%

13 53%

104 48%

18 66%

46 49%

33 47%

83 57%

10 58%

59 57%

46

1 16%

4 100%

12 63%

63 55%

410 52%

69 57%

51

96 56%

61 49%

45 50%

151 48%

452 50%

66%zacef

6

M (m)

902

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

16

I (i)

Effective Base

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

141

H (h)

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Weighted Total

51%j

74

G (g)

Canterbury District Personas

Unweighted Total

48%jq

99

F (f)

High HMO density

64%zsu

52%q


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 233

Q.2. Working status Base : All Respondents not students living in university campus

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

Working - full time (30+ hrs)

288

164

124 26%

40

58

143

40

7 3%

85 29%

65 32%

85

53 29%

288

-

-

-

278 32%

7 23%

17 15%

271

313 35%

Working - part-time (929 hrs)

99

28 11%agimnop 6%

71

17

16

43

16

6 3%

34 11%

13 6%

22 10%

30

99

-

-

-

91 11%

6 21%

9 8%

89 11%

89 10%

Unemployed - seeking work

46

25 5%

18

19

8

-

10 3%

14 7%

14 6%

8 5%

-

46

-

-

45 5%

1 4%

5 4%

41 5%

37 4%

83 10%

3 10%

18

67 9%

81 9%

2 7%

64

199 25%

294 33%

2 2%

79

65 7%

26

14 2%

Unemployed - not seeking work

32%bcgmnor 38%zb

22 5%

5%efglno

86

9%acfglnos

Not working (retired)

263

Student at university

81

16 4%

142

29%bcdehlmo 33%zb s

36 9%defgijklm 8%

npr

Student at college

15%za

21%g 9%g 9%zefg

47%zcg

13%g

15%zefg

56%zcfg

17%zcg 3%g

35%cg 14%g

2 1%

39%zhk

16%zi

75%zmno 25%zmno

35%zlno

69

6

27

47

5

-

28 9%

25 12%

20 9%

14 7%

-

86

-

-

122 26%

-

-

9

52

202

50 17%

79

61

74

-

-

263

-

45 10%

76

3

2 1%

-

-

70

24%zijk

2 1%

7 3%

3 1%

-

-

-

81

72 8%

9 31%

26

15%za

3%g

40%zdefg

22%zcfg

2%g

19%zcfg 4%c

5%g

46%zcde

94%zcdef

39%zhj

27%h

40%zhj

65%zlno

100%zlmo

76%zlmn

261

30%z

16%zs 55%zs

34%zr

10%zr

26

16 4%

11 2%

-

-

-

-

11 4%

5 3%

8 4%

2 1%

-

-

-

26

25 3%

1 4%

-

Other (specify)

8

1 *

7

3 2%

1 1%

4 1%

-

-

2 1%

-

5

2%zi

1 1%

-

-

-

-

8 1%

-

1 1%

7 1%

7 1%

Don't know

5 1%

5

-

5

-

-

-

-

5

-

-

-

-

-

-

-

5 1%

-

-

5 1%

2 *

3%egkln 1%a

1%zb

14%zdefg

2%a

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

3%zeg

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

2%z

24%zlmn

3%r


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 234

Q.2. Working status Base : All Respondents not students living in university campus

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

Working - full time (30+ hrs)

288 32%

10 24%

41 27%

53 46%

184 31%

186 69%

62 86%

15 100%

14 79%

179 31%

109 33%

226 34%

24 24%

35 26%

243 33%

28 37%

16 19%

-

114 42%

174 28%

313 35%

Working - part-time (929 hrs)

99 11%

2 6%

14 9%

13 12%

68 12%

85 31%

10 14%

-

4 21%

65 11%

34 10%

79 12%

6 6%

13 10%

87 12%

6 8%

6 7%

-

52 19%

47 7%

89 10%

Unemployed - seeking work

46 5%

7 17%

8 5%

9 8%

22 4%

-

-

-

-

23 4%

23 7%

23 4%

17 17%

6 5%

38 5%

6 7%

3 3%

-

25 9%

21 3%

37 4%

Unemployed - not seeking work

86 9%

6 14%

4 3%

11 9%

64 11%

-

-

-

-

29 5%

57 17%

42 6%

36 36%

7 5%

68 9%

15 20%

3 3%

-

54 20%

31 5%

81 9%

Not working (retired)

263 29%

3 7%

20 13%

23 19%

218 37%

-

-

-

-

179 31%

84 26%

250 38%

11 11%

2 1%

198 27%

9 12%

55 66%

1 100%

7 2%

257 41%

294 33%

Student at university

81 9%

12 29%

61 40%

2 2%

6 1%

-

-

-

-

76 13%

4 1%

9 1%

-

68 50%

70 10%

10 14%

-

-

2 1%

79 13%

65 7%

Student at college

26 3%

1 3%

3 2%

2 2%

20 3%

-

-

-

-

12 2%

14 4%

20 3%

4 4%

2 2%

24 3%

2 2%

-

-

9 3%

17 3%

14 2%

Other (specify)

8 1%

-

2 1%

-

6 1%

-

-

-

-

6 1%

3 1%

4 1%

3 3%

1 1%

7 1%

-

1 1%

-

8 3%

1 *

7 1%

Don't know

5 1%

-

-

3 2%

3 *

-

-

-

-

5 1%

-

5 1%

-

-

5 1%

-

-

-

3 1%

3 *

2 *

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 235

Q.2. Working status Base : All Respondents not students living in university campus

Satisfaction with See housing as a Planning for homes as Growth of economy as Support for building in local area priority priority priority area Support for building in district Development concerns Development plusses Change of opinion Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Yes (n)

No (o)

Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

Working - full time (30+ hrs)

288

273

8 19%

40 31%

248 32%

84 34%

204 31%

134 34%

154 30%

128 31%

105 33%

165 31%

71 36%

51 29%

240 33%

48 28%

234 30%

Working - part-time (929 hrs)

99

93 11%

2 4%

16 13%

82 11%

17 7%

81

12%ze

51 13%

47 9%

45 11%

31 10%

56 11%

21 11%

22 12%

80 11%

18 11%

79 10%

Unemployed - seeking work

46

38 5%

7

16%za

5 4%

42 5%

11 4%

36 5%

23 6%

24 5%

20 5%

22 7%

34

9 4%

3 2%

35 5%

11 6%

44 6%

Unemployed - not seeking work

86

77 9%

3 8%

65 8%

18 7%

68 10%

31 8%

55 11%

38 9%

29 9%

56 11%

12 6%

16 9%

63 9%

22 13%

Not working (retired)

263

240 29%

16 36%

32 25%

231 30%

166 25%

106 27%

157 31%

115 28%

71

45 26%

216 30%

Student at university

81

78 9%

3 7%

12 9%

69 9%

67

10%e

30 8%

51 10%

57

Student at college

26

18 2%

4

-

22 3%

13 3%

13 3%

7 2%

32%p 11%e 5%amq 9%dq

29%f 9%ejlqs

33%z

21

16%zd

39%zf

14 6%

14%zj

108

34%z

6 2%

36%zkm

49

9%l

2 1%

28

5 3%

5 3%

16%zkl

31 28%

313 35%

20 15%

39 10%

10 9%

89 10%

2 2%

23 6%

7 7%

37 4%

82

4 3%

36 10%

11 10%

47 27%

223 29%

40 31%

103 27%

61 8%

20 12%

76

10%zq

5 4%

23 3%

4 2%

21 3%

11%zq

41%zp

81 9%

46

294 33%

33

-

65 7%

5 4%

12 3%

2 2%

14 2%

9%s

41%zr

3%c

5%i

16 3%

Other (specify)

8 1%

7 1%

-

2 2%

6 1%

2 1%

6 1%

2 *

6 1%

2 1%

4 1%

4 1%

1 *

1 *

7 1%

1 1%

7 1%

1 1%

2 1%

1 1%

7 1%

Don't know

5 1%

5 1%

-

-

5 1%

-

5 1%

5

-

5

-

-

3

3

5 1%

-

5 1%

-

-

3

2 *

10%za

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

1%zh

1%z

14

147 28%

127 34%

4 2%

3%ai

26

97

6%m

54

1%k

1%k

2%zr


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 236

Q.2. Working status Base : All Respondents not students living in university campus

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

C (j)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

Working - full time (30+ hrs)

288 32%

94 33%

128 33%

38 34%

191 31%

71 31%

104 30%

87 36%

49 34%

90 31%

94 33%

24 31%

89 33%

Working - part-time (929 hrs)

99 11%

21 7%

46 12%

12 11%

67 11%

18 8%

48 14%

23 9%

18 12%

35 12%

29 10%

5 6%

Unemployed - seeking work

46 5%

12 4%

18 5%

5 5%

39 6%

13 6%

20 6%

11 4%

9 6%

18 6%

9 3%

5 7%

Unemployed - not seeking work

86 9%

25 9%

37 10%

11 9%

62 10%

23 10%

38 11%

21 9%

14 9%

30 10%

23 8%

Not working (retired)

263 29%

87 31%

108 28%

26 23%

185 30%

73 32%

89 26%

67 28%

45 31%

91 31%

Student at university

81 9%

26 9%

35 9%

17 15%

45 7%

27 12%

35 10%

13 5%

7 5%

Student at college

26 3%

12 4%

8 2%

4 3%

21 3%

4 2%

11 3%

10 4%

2 1%

Other (specify)

8 1%

3 1%

2 1%

-

8 1%

1 1%

2 1%

5 2%

1 1%

Don't know

5 1%

3 1%

3 1%

-

5 1%

-

-

5 2%

-

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base

289

Key factors for option choice D (k)

93 31%

50 33%

50 32%

313 35%

37 14%

25 8%

20 13%

16 10%

89 10%

11 4%

20 7%

7 5%

8 5%

37 4%

10 12%

27 10%

31 10%

9 6%

16 10%

81 9%

65 23%

23 30%

81 30%

75 25%

45 30%

51 33%

294 33%

14 5%

48 17%

6 8%

11 4%

43 14%

11 8%

11 7%

65 7%

11 4%

8 3%

4 5%

10 4%

8 3%

6 4%

2 1%

14 2%

-

5 2%

-

1 1%

3 1%

1 1%

1 1%

7 1%

3 1%

3 1%

-

-

5 2%

-

-

2 *


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 237

Q.2. Working status Base : All Respondents not students living in university campus

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

88

24

241

25

99

74

141

811

97

86

165

113

98

340

902

97*

24**

218

27**

95*

70*

146

18**

104*

70*

5**

4**

20**

115*

787

122*

79*

171

124*

89*

314

902

75

23

223

21

90

67

127

14

77

66

6

4

22

84

727

91

76

150

96

89

312

902

Working - full time (30+ hrs)

288 32%

32 32%

14 58%

60 28%

10 36%

40

16 23%

53 36%

7 39%

28 27%

16 23%

4 72%

1 23%

6 30%

29 25%

259 33%

35 28%

21 26%

67

41 33%

22 25%

100 32%

313 35%

Working - part-time (929 hrs)

99

11 11%

3 14%

22 10%

3 12%

12 13%

12

25

13

Unemployed - seeking work

46

7

8%c

-

2 1%

3 10%

10

Unemployed - not seeking work

86 9%

6 6%

1 4%

18 8%

2 7%

22

-

5 5%

7 10%

-

-

1 7%

10 9%

89 11%

5 4%

7 9%

15%p

14 11%

14%p

34 11%

89 10%

10%zc

7

-

4 4%

9

-

-

3 13%

-

46

4 3%

9

7 4%

10 8%

5 5%

12 4%

37 4%

5 5%

5 7%

14 10%

5 30%

10 9%

12

-

2 54%

7 35%

7 6%

78 10%

15 12%

14

15 9%

8 6%

11 13%

22 7%

27 18%

4 21%

11 10%

21

30%i

1 28%

1 24%

3 15%

13 12%

14 12%

23

31 18%

2 3%

-

-

-

263

28

4 15%

Student at university

81

3

1 5%

5 2%

-

2 2%

1 2%

Student at college

26

6

7

-

3

29%i

47%zaegij

39%zqt

2 3%

27

17%i

Not working (retired)

9%acefostu 3%

91

Unwtd Total

806

29%ginpr

24

No (o)

902

5 19%

4

Yes (n)

902

102

6

M (m)

Effective Base

5%cn

76

L (l)

Weighted Total

11%p

81

K (k)

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Unweighted Total

42%zcfij

16

J (j)

Canterbury District Personas

28%i

30

43%zgi

15%i 4%c

23

16%zacefj

13%zcfgi 17%zace

-

43

2 10%

4

3

-

42%zacefgj

52

6%zn

250

32%zn

12%zpru 18%zrsu 29%p

45%zo

29 4%

43

-

4 4%

22 3%

6

3

36%zqrstu

2 3%

25

14%zqstu

33

27%p

33

37%pr

129

41%zprs

81 9% 294 33%

3 2%

1 1%

7 2%

65 7%

8

3

14 2%

6%eg

-

3%g

2 7%

4%g

-

4%g

-

3%r

-

3%r

7 2%

Other (specify)

8 1%

-

1 3%

3 1%

2 7%

-

1 2%

1 1%

-

-

-

-

-

-

-

8 1%

-

-

2 1%

2 2%

1 2%

3 1%

7 1%

Don't know

5 1%

5

-

-

-

-

-

-

-

-

-

-

-

-

-

5 1%

-

-

-

5

-

-

2 *

3%r

5%zcegi

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

4%g

5%r

6%zr

4%zru


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 238

Q.3. Age Base : All Respondents not students living in university campus

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

16-24

192

93

99 21%

192

-

-

-

-

107

28

42

13 7%

57

24

-

102

178 20%

12 40%

8 6%

184

139 15%

25-34

125

46

79

-

125

-

-

-

48

16%k

28 14%

33

16 8%

75

46

-

3

3%n

117 14%

8 26%

10 9%

115 15%

94 10%

35-44

113

39 9%

74

16%za

-

-

113

-

-

28 9%

22 11%

33 15%

31

84

26

1 *

2 1%

109 13%

4 12%

13 11%

100 13%

133 15%

45-54

143

65 15%

78 16%

-

-

143

-

-

44 15%

32 16%

35 16%

32 17%

103

29

8 3%

-

139 16%

3 11%

18 15%

125 16%

158 18%

55-59

44

22 5%

21 4%

-

-

-

44

-

10 3%

11 5%

11 5%

11 6%

30

4 3%

9 4%

-

42 5%

1 3%

7 6%

37 5%

53 6%

60-64

71

49

23 5%

-

-

-

71

-

16 5%

18 9%

17 8%

21

25

7%o

3 2%

43

-

70 8%

1 3%

13%zs

56 7%

84 9%

65-69

83

39 8%

-

-

-

-

83

19 6%

19 9%

21 10%

23

9 2%

-

74

-

83 10%

-

6 5%

77 10%

92 10%

132

61 13%

-

-

-

-

132

23 8%

46

27 12%

37

4 1%

-

128

-

131 15%

92 12%

149 17%

70+

21%defgikln 22% pr 14%acefgkno 11% 13%acdfgno 16%cdfgno 5%cdeg

8%bcdegmos11%zb

44 9%cdeflmo 10%

71 15%cdefhlmo 17%

s

17%za

100%zdefg

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

100%zcefg

44%zcdfg 56%zcdfg

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

38%zcdeg 62%zcdeg

38%zcdef 62%zcdef

37%zijk

14%k

22%zhj

19%k

15%k

17%zh

11%zh

13%h 20%zhj

15%n

19%zno 22%zno 27%zno 8%zno

18%n

35%zlno 20%zno 22%no

16%zlmo 28%zlmo 49%zlmo

96%zlmn

1 4%

15

41

35%zs

23%zr


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 239

Q.3. Age Base : All Respondents not students living in university campus

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

ABC1 (i)

C2DE (j)

Home ownership Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

16-24

192 21%

14 34%

79 51%

22 19%

77 13%

46 17%

6 9%

2 15%

3 15%

123 21%

69 21%

72 11%

22 22%

91 67%

163 22%

22 29%

6 7%

-

49 18%

143 23%

139 15%

25-34

125 14%

9 20%

25 16%

21 18%

71 12%

53 20%

14 19%

3 19%

2 12%

66 11%

59 18%

64 10%

34 34%

26 19%

90 12%

30 40%

4 5%

-

72 26%

53 8%

94 10%

35-44

113 13%

8 19%

10 7%

22 19%

74 12%

57 21%

18 25%

4 28%

4 24%

71 12%

42 13%

88 13%

16 16%

8 6%

107 14%

3 3%

2 3%

-

80 29%

33 5%

133 15%

45-54

143 16%

7 17%

14 9%

24 21%

97 16%

67 25%

21 30%

4 24%

6 32%

89 16%

53 16%

122 18%

13 14%

7 6%

125 17%

9 11%

9 11%

-

63 23%

80 13%

158 18%

55-59

44 5%

1 2%

4 3%

3 2%

36 6%

20 7%

6 8%

2 14%

1 4%

28 5%

16 5%

40 6%

3 3%

* *

36 5%

1 1%

7 8%

-

4 2%

39 6%

53 6%

60-64

71 8%

1 2%

13 8%

9 8%

48 8%

16 6%

6 8%

-

2 12%

54 9%

18 5%

67 10%

2 2%

2 1%

58 8%

5 6%

8 10%

-

1 *

70 11%

84 9%

65-69

83 9%

1 2%

5 3%

6 5%

71 12%

8 3%

1 1%

-

-

59 10%

24 7%

79 12%

3 3%

-

68 9%

2 2%

13 15%

-

1 *

82 13%

92 10%

132 15%

1 3%

4 3%

9 8%

118 20%

4 1%

-

-

-

85 15%

48 15%

127 19%

6 6%

-

93 13%

5 7%

34 41%

1 100%

129 21%

149 17%

70+

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base

3 1%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 240

Q.3. Age Base : All Respondents not students living in university campus

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

16-24

192

173 21%

12 28%

26 20%

166 21%

34 14%

157

76 19%

116 23%

108

25-34

125

116 14%

3 7%

18 14%

107 14%

21 9%

104

16%ze

65 16%

35-44

113

103 12%

6 14%

24

89 12%

29 12%

84 13%

56 14%

45-54

143

134 16%

5 11%

21 17%

121 16%

42 17%

100 15%

55-59

44

40 5%

1 2%

5 4%

38 5%

15 6%

28 4%

60-64

71

68 8%

1 2%

8 6%

63 8%

31

65-69

83

9%f

78 9%

5 11%

10 8%

72 9%

31

132 15%

118 14%

11 26%

16 12%

117 15%

70+

21%ejlqs 14%e 13%d 16%p 5%m 8%f

19%zd

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

26%zj

43 14%

60 12%

64 15%

43 14%

83 16%

22 11%

20 11%

97 13%

28 16%

113 15%

12 9%

59 16%

10 9%

94 10%

57 11%

44 11%

40 13%

60 11%

24 12%

26 15%

90 12%

24 14%

95 12%

18 14%

40 11%

13 11%

133 15%

68 17%

75 15%

59 14%

56 18%

81 15%

36 19%

24 14%

123 17%

19 11%

113 15%

30

23%zp

64 17%

17 15%

158 18%

15 4%

28 6%

18 4%

16 5%

29

13

1 1%

35 5%

8 5%

37 5%

7 5%

21 5%

9 8%

53 6%

41 6%

28 7%

43 8%

33 8%

27 9%

40 8%

21 11%

10 6%

59 8%

12 7%

57 7%

14 11%

28 8%

9 8%

84 9%

13%zf

52 8%

31 8%

52 10%

37 9%

31 10%

46 9%

17 9%

19 11%

70 10%

13 8%

72 9%

11 8%

34 9%

12 11%

42 17%

90 14%

55 14%

77 15%

54 13%

62

69 13%

40

23 13%

110 15%

22 13%

111 14%

21 16%

48 13%

28

24%ze

12%zf

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

20%zi

118

22%l

22 11%

50

5%m

7%m

20%zk

29%zl

147 20%

45 26%

174

18 14%

83

23%zq

22%s

14 12%

25%zr

139 15%

92 10% 149 17%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 241

Q.3. Age Base : All Respondents not students living in university campus

Enough homes Wtd Total (z)

Agree (a)

Enough employment opportunities

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

C (j)

Key factors for option choice D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

16-24

192 21%

76 27%

70 18%

33 30%

126 20%

52 23%

86 25%

48 20%

22 15%

25-34

125 14%

31 11%

60 16%

23 21%

88 14%

27 12%

59 17%

31 13%

19 13%

44 15%

35-44

113 13%

30 10%

55 14%

12 11%

72 12%

29 13%

39 11%

33 14%

19 13%

40 14%

45-54

143 16%

43 15%

54 14%

15 13%

98 16%

33 14%

49 14%

45 19%

27 18%

52 18%

55-59

44 5%

9 3%

26 7%

2 2%

36 6%

14 6%

15 4%

13 6%

5 4%

13 5%

60-64

71 8%

20 7%

34 9%

7 6%

49 8%

20 9%

26 7%

15 6%

13 9%

65-69

83 9%

24 8%

34 9%

8 7%

59 9%

23 10%

32 9%

20 8%

10 7%

132 15%

51 18%

50 13%

12 10%

95 15%

33 14%

42 12%

37 15%

30 21%

70+

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base

46 16%

93 33%

20 26%

42 16%

100 33%

25 17%

19 12%

139 15%

36 13%

9 11%

38 14%

40 13%

23 15%

23 15%

94 10%

31 11%

10 13%

36 13%

33 11%

18 12%

22 14%

133 15%

34 12%

12 16%

45 17%

38 13%

27 18%

29 19%

158 18%

18 6%

3 4%

16 6%

9 3%

8 6%

10 6%

53 6%

29 10%

15 5%

7 9%

18 7%

18 6%

14 10%

19 12%

84 9%

29 10%

23 8%

8 11%

29 11%

27 9%

13 8%

9 6%

92 10%

39 13%

33 12%

7 10%

42 16%

37 12%

22 14%

25 16%

149 17%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 242

Q.3. Age Base : All Respondents not students living in university campus

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f) 74

H (h)

141

I (i)

16

J (j)

81

K (k)

76

L (l) 6

M (m) 4

Yes (n)

Unweighted Total

902

88

24

241

25

Weighted Total

902

97*

24**

218

27**

95*

70*

146

18**

104*

70*

5**

4**

20**

Effective Base

806

75

23

223

21

90

67

127

14

77

66

6

4

22

16-24

192

26

10 15%

32

5 27%

57

16

-

-

1 7%

25-34

21

12

35-44 45-54

24

No (o)

Canterbury District Personas

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Unwtd Total

91

811

97

86

165

113

98

340

902

115*

787

122*

79*

171

124*

89*

314

902

84

727

91

76

150

96

89

312

902

63

54%zo

129 16%

62

16

33

35

28%tu

12 13%

35 11%

103 13%

26

27%c

1 5%

20 9%

8 31%

15 15%

125

3 3%

1 4%

14 6%

3 12%

19

20%acf

4 6%

33

6 32%

1 27%

-

6 33%

22 19%

14

34

6 5%

11 12%

33 11%

94 10%

113

13 13%

6 24%

27 12%

3 13%

12 13%

7 9%

22

1 4%

6 6%

10 14%

-

3 76%

4 19%

5 4%

109

7 6%

13

28

16%p

17 13%

10 11%

39 12%

133 15%

143

17

18%i

7 27%

39

18%i

3 10%

16

26

18%i

2 13%

6 5%

9 13%

2 32%

-

3 18%

8 7%

134

17%zn

8 7%

10 13%

33

20

15

55

158 18%

12 6%

3 9%

21%cotu 14%acsu 13%np 16%inp

55-59

44 5%

7 7%

2 9%

60-64

71

8 8%

4 14%

65-69

83 9%

10 10%

1 4%

70+

99

G (g)

High HMO density

8%gn

132

15%inp

13

13%i

3 12%

26

12%zgi

3 12%

26 12%

2 6%

54

2 6%

25%zagij

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

17%i

12

17%i

22%c 23%zacf 15%i

54%zacefgj

20%acf

22%c 18%acf

14%zn

51%zqrstu 22%zsu

20%u 17%s

16%p

19%u 20%zsu

19%p

16%p

17%p

18%p

139 15%

2 2%

4 6%

5 3%

1 4%

3 3%

3 5%

-

-

2 8%

6 5%

38 5%

4 3%

3 4%

7 4%

9 7%

6 7%

14 4%

53 6%

9

7

4 2%

2 9%

3 3%

4 5%

-

-

1 4%

2 1%

69

5 4%

4 5%

7 4%

12 9%

7 8%

35

84 9%

14

11 7%

-

5 5%

7 10%

-

1 24%

-

6 5%

77 10%

5 4%

8 10%

12 7%

12 9%

14

15%zpr

33 10%

12

14 10%

2 10%

3 3%

9

2 41%

-

2 11%

5 4%

5 4%

11

17 10%

15 12%

14

70

9%g

7 7% 16

16%i

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

9%g

20%zegi 18%i

13%i

9%zn

128

16%zn

14%p

16%p

11%zpr

22%zprs

92 10% 149 17%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 243

Q.22. You said earlier that you are in full-time/part-time work. Taking your answer from this card, where do you normally work? Base : All who are in full or part-time work

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

25-34 (d)

35-54 (e)

Area 55-64 (f)

Over 65 (g)

Unweighted Total

402

211

191

43

59

214

70

16

Weighted Total

386

192

195

57*

75*

187

55*

13**

Effective Base

354

191

166

38

52

202

66

Within the district of Canterbury

271

112 58%

160

82%za

46 81%

53 71%

124 66%

Outside the district, in Kent

71

46

26 13%

6 11%

14 19%

In London

15

13

2 1%

2 4%

Elsewhere

17 5%

11 6%

6 3%

It depends

11

9

5%zb

2 1%

Don't know

-

-

-

70%akp 18%b 4%b

3%b

24%zb 7%zb

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Unemployed (m)

Retired (n)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

97

91

114

402

-

-

-

387

12

32

370

402

119*

77*

107

83*

386

-**

-**

-**

369

13**

27**

360

402

15

88

81

103

92

354

-

-

-

342

11

27

327

402

36 66%

12 94%

89 75%

60

78%k

71 66%

51 62%

271 70%

-

-

-

255 69%

13 100%

20 73%

252 70%

278 69%

39 21%

12 21%

1 6%

20 17%

10 13%

24 22%

17 21%

71 18%

-

-

-

71 19%

-

7 25%

65 18%

75 19%

3 4%

8 4%

2 4%

-

-

3

6

5

7%h

15 4%

-

-

-

15 4%

-

-

15 4%

18 4%

3 5%

2 3%

10 5%

3 5%

-

4 4%

4 5%

3 3%

6 8%

17 5%

-

-

-

17 5%

-

* 2%

17 5%

19 5%

-

3 4%

6 3%

2 4%

-

5 4%

1 1%

3 3%

2 3%

11 3%

-

-

-

11 3%

-

-

11 3%

12 3%

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

4%h

6%h

100

Employed (l)

Ethnicity

Student (uni/ college) (o)


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 244

Q.22. You said earlier that you are in full-time/part-time work. Taking your answer from this card, where do you normally work? Base : All who are in full or part-time work

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

402

13

57

66

266

278

75

18

19

255

147

298

33

67

344

34

23

-

169

233

402

Weighted Total

386

12*

55*

67*

252

271

71*

15*

17*

244

142

305

30*

48*

330

34*

21*

-*

166

221

402

Effective Base

354

12

47

58

238

244

68

17

16

229

126

267

28

60

304

29

20

-

150

204

402

Within the district of Canterbury

271 70%

6 53%

35 63%

45 68%

185 73%

271 100%

-

-

-

156 64%

116 81%

206 67%

25 85%

37 77%

224 68%

28 83%

18 83%

-

112 67%

160 72%

278 69%

Outside the district, in Kent

71 18%

3 21%

12 22%

10 15%

47 18%

-

71 100%

-

-

60 25%

11 8%

62 20%

4 15%

5 11%

67 20%

2 6%

2 10%

-

34 20%

38 17%

75 19%

In London

15 4%

1 7%

3 5%

4 7%

7 3%

-

-

15 100%

-

7 3%

8 6%

12 4%

-

3 5%

14 4%

-

1 3%

-

6 4%

9 4%

18 4%

Elsewhere

17 5%

2 13%

3 5%

7 10%

6 2%

-

-

-

17 100%

13 5%

5 3%

16 5%

-

2 4%

16 5%

1 3%

1 3%

-

7 4%

10 5%

19 5%

It depends

11 3%

1 6%

3 5%

-

7 3%

-

-

-

-

8 3%

3 2%

10 3%

-

1 3%

8 2%

3 9%

-

-

6 4%

5 2%

12 3%

Don't know

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base

-


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 245

Q.22. You said earlier that you are in full-time/part-time work. Taking your answer from this card, where do you normally work? Base : All who are in full or part-time work

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Development plusses Change of opinion Yes (n)

No (o)

Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

402

383

11

58

344

117

285

196

206

185

135

233

94

74

329

73

328

74

171

43

402

Weighted Total

386

366

10**

57*

330

101

286

185

202

173

137

221

92*

73*

320

66*

312

74*

166

41*

402

Effective Base

354

340

9

50

305

106

250

177

178

161

120

204

84

66

289

65

288

66

149

38

402

Within the district of Canterbury

271

254 69%

8 76%

42 75%

229 69%

69 68%

202 71%

133 72%

139 69%

122 70%

92 67%

154 70%

62 67%

54 75%

228 71%

44 66%

219 70%

52 71%

122 74%

26 62%

278 69%

70%a

Outside the district, in Kent

71 18%

70 19%

2 15%

10 17%

62 19%

23 22%

49 17%

33 18%

38 19%

30 17%

28 21%

41 19%

19 20%

11 16%

59 19%

12 18%

59 19%

12 17%

29 18%

10 24%

75 19%

In London

15

15 4%

-

-

15 5%

5 5%

10 4%

7 4%

8 4%

4 2%

9 7%

5 2%

7

8%k

3 4%

14 4%

1 2%

10 3%

5 6%

4 2%

3 7%

18 4%

Elsewhere

17 5%

17 5%

1 9%

3 4%

15 5%

3 3%

15 5%

7 4%

10 5%

11 6%

5 3%

11 5%

3 4%

3 4%

14 4%

4 6%

14 5%

3 4%

7 4%

2 6%

19 5%

It depends

11

11 3%

-

2 3%

9 3%

2 2%

10 3%

5 3%

6 3%

7 4%

3 2%

9 4%

1 1%

1 1%

5 2%

6

10 3%

2 2%

4 2%

* 1%

12 3%

Don't know

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

4%k

3%n

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

-

9%zn

-


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 246

Q.22. You said earlier that you are in full-time/part-time work. Taking your answer from this card, where do you normally work? Base : All who are in full or part-time work

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Option selection

Less homes (g)

A (h)

B (i)

Key factors for option choice

C (j)

D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

402

116

189

47

152

109

67

130

133

29

125

123

75

72

402

Weighted Total

386

115

174

50*

258

90*

152

110*

67*

125

123

29*

126

118

70*

67*

402

Effective Base

354

102

168

40

243

90

135

95

59

117

117

25

110

108

65

65

402

Within the district of Canterbury

271 70%

84 73%

126 72%

37 74%

184 71%

60 67%

106 70%

80 73%

45 67%

89 71%

92 75%

17 60%

91 72%

91 77%

45 64%

41 62%

278 69%

Outside the district, in Kent

71 18%

17 15%

30 17%

7 15%

47 18%

21 23%

28 18%

15 14%

11 17%

25 20%

20 16%

9 31%

20 16%

15 13%

17 24%

19 28%

75 19%

In London

15 4%

6 5%

8 5%

-

11 4%

2 2%

6 4%

6 6%

6 8%

1 1%

3 2%

* 1%

6 5%

4 3%

-

3 5%

18 4%

Elsewhere

17 5%

6 5%

5 3%

3 5%

11 4%

5 5%

7 4%

5 5%

3 5%

6 5%

5 4%

1 4%

6 5%

6 5%

3 5%

3 4%

19 5%

It depends

11 3%

3 2%

6 3%

3 6%

5 2%

2 2%

6 4%

3 3%

2 3%

5 4%

3 2%

1 4%

3 2%

2 2%

5 7%

1 2%

12 3%

Don't know

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base

101

The same (f)

Unweighted Total

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

275

Future development More homes (e)

-


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 247

Q.22. You said earlier that you are in full-time/part-time work. Taking your answer from this card, where do you normally work? Base : All who are in full or part-time work

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

G (g)

High HMO density

H (h)

I (i)

J (j)

K (k)

L (l)

M (m)

Yes (n)

No (o)

Canterbury District Personas

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Unwtd Total

Unweighted Total

402

42

17

95

13

54

30

77

6

25

26

4

1

9

30

372

31

31

94

55

39

149

402

Weighted Total

386

43*

18**

82*

13**

52*

28**

75*

7**

33**

23**

4**

1**

7**

38**

348

40**

27**

92*

56*

35*

134

402

Effective Base

354

37

17

86

11

48

28

67

5

23

23

4

1

8

26

332

28

27

83

47

36

134

402

Within the district of Canterbury

271 70%

24 57%

14 78%

52 64%

11 81%

35 68%

18 66%

55 74%

5 77%

27 81%

18 81%

3 79%

1 100%

5 64%

31 79%

241 69%

32 80%

22 81%

69 75%

35 62%

23 66%

88 66%

278 69%

Outside the district, in Kent

71 18%

10 24%

4 22%

18 22%

1 7%

8 15%

1 3%

4 16%

-

-

3 36%

3 7%

69

20%z

3 7%

4 13%

18 20%

11 20%

10 28%

26 20%

75 19%

In London

15

2 6%

-

6

1 3%

-

-

-

-

15 4%

-

1 3%

* *

2 4%

1 2%

11

Elsewhere

17

3 8%

-

It depends

11 3%

3 6%

Don't know

-

-

4%r 5%r

7 26%

14 19%

2 23%

7%g

-

5

10%zg

1 3%

* *

-

-

8%zr

18 4%

4 5%

2 12%

2 4%

2 6%

1 1%

-

3 10%

-

1 21%

-

-

3 8%

14 4%

3 8%

1 3%

1 1%

5

9%r

2 4%

6 5%

19 5%

-

2 2%

-

1 2%

-

4 5%

-

2 6%

-

-

-

-

2 5%

9 3%

2 5%

-

4 4%

3 5%

-

3 2%

12 3%

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

-


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 253

Q.22b. Can I just check which university are you studying at? Base : All university students

Gender Wtd Total (z)

Male (a)

Age

Area

Female (b)

16-24 (c)

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Ethnicity

Retired (n)

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

65

30

35

60

3

2

-

-

57

1

5

2

-

-

-

65

57

8

1

64

65

Weighted Total

81*

36**

45*

76*

3**

2**

-**

-**

70*

2**

7**

3**

-**

-**

-**

81*

72*

9**

2**

79*

65*

Effective Base

63

29

34

59

3

2

-

-

57

1

4

2

-

-

-

63

56

8

1

63

65

University of Kent

46 57%

21 60%

25 55%

44 57%

2 64%

1 42%

-

-

43 61%

-

4 57%

-

-

-

-

46 57%

39 54%

8 86%

-

46 59%

38 58%

Canterbury Christ Church University

29

11 30%

18 40%

28 37%

-

1 58%

-

-

26 37%

-

-

3 100%

-

-

-

29 36%

28 38%

1 14%

2 100%

27 34%

23 35%

6

4 11%

2 4%

5 6%

1 36%

-

-

-

1 2%

2 100%

3 43%

-

-

-

-

6 7%

6 8%

-

-

6 7%

4 6%

Other (specify)

36%s 7%h

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 254

Q.22b. Can I just check which university are you studying at? Base : All university students

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

ABC1 (i)

Home ownership

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

65

10

50

2

3

-

-

-

-

62

3

5

-

56

56

9

-

-

2

63

65

Weighted Total

81*

12*

61*

2*

6*

-*

-*

-*

-*

76*

4*

9*

-*

68*

70*

10*

-*

-*

2*

79*

65*

Effective Base

63

10

49

2

3

-

-

-

-

61

3

5

-

56

54

9

-

-

2

62

65

University of Kent

46 57%

4 30%

41 68%

1 58%

-

-

-

-

-

42 55%

4 100%

2 23%

-

41 60%

41 58%

6 54%

-

-

1 42%

46 58%

38 58%

Canterbury Christ Church University

29 36%

7 61%

19 31%

1 42%

2 33%

-

-

-

-

29 38%

-

3 32%

-

26 38%

24 34%

5 46%

-

-

1 58%

28 35%

23 35%

6 7%

1 9%

1 1%

-

4 67%

-

-

-

-

6 8%

-

4 44%

-

1 2%

6 8%

-

-

-

-

6 7%

4 6%

Other (specify)

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 255

Q.22b. Can I just check which university are you studying at? Base : All university students

Satisfaction with See housing as a Planning for homes as Growth of economy as Support for building in local area priority priority priority area Support for building in district Development concerns Development plusses Change of opinion Wtd Total (z) Unweighted Total

Satisfied (a)

Dissatisfied (b)

Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Yes (n)

No (o)

Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

65

62

3

10

55

11

54

24

41

47

4

40

2

22

49

16

61

4

27

-

65

Weighted Total

81*

78*

3**

12**

69*

14**

67*

30**

51*

57*

6**

49*

2**

28**

61*

20**

76*

5**

33**

-**

65*

Effective Base

63

61

3

10

54

11

53

23

40

46

4

40

2

21

48

16

59

4

27

-

65

University of Kent

46 57%

44 57%

2 61%

8 69%

38 55%

11 74%

36 54%

19 63%

27 54%

36 63%

6 100%

29 59%

2 100%

14 49%

37 61%

9 45%

43 56%

4 75%

22 66%

-

38 58%

Canterbury Christ Church University

29 36%

28 35%

1 39%

4 31%

25 36%

4 26%

25 38%

7 24%

22 42%

17 30%

-

16 33%

-

13 45%

18 29%

11 55%

28 36%

1 25%

8 23%

-

23 35%

6 7%

6 7%

-

-

6 8%

-

6 9%

4 13%

2 4%

4 7%

-

4 8%

-

2 7%

6 10%

-

6 8%

-

4 12%

-

4 6%

Other (specify)

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 256

Q.22b. Can I just check which university are you studying at? Base : All university students

Enough homes Wtd Total (z) Unweighted Total

Agree (a)

Enough employment opportunities

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

C (j)

Key factors for option choice D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

65

21

28

14

36

22

28

9

5

11

40

5

8

35

9

9

65

Weighted Total

81*

26*

35*

17*

45*

27*

35*

13*

7*

14*

48*

6*

11*

43*

11*

11*

65*

Effective Base

63

21

27

14

35

21

28

9

5

10

40

5

8

35

9

9

65

University of Kent

46 57%

17 66%

17 49%

10 56%

26 58%

9 35%

26 75%

5 40%

1 19%

8 54%

31 65%

4 59%

5 43%

28 66%

6 53%

3 30%

38 58%

Canterbury Christ Church University

29 36%

9 34%

14 40%

7 44%

14 31%

15 54%

9 25%

6 45%

4 54%

6 38%

16 33%

3 41%

3 29%

14 32%

3 30%

7 70%

23 35%

6 7%

-

4 11%

-

5 11%

3 11%

-

2 15%

2 28%

1 8%

1 2%

-

3 28%

1 2%

2 16%

-

4 6%

Other (specify)

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 257

Q.22b. Can I just check which university are you studying at? Base : All university students

Mosaic

Wtd Total (z) Unweighted Total

A (a)

B (b)

C (c)

1

G (g) 20

I (i) -

J (j)

35

K (k) 2

L (l) -

M (m)

Yes (n)

No (o)

Unwtd Total

2

-

-

42

23

35

2

21

2

1

4

65

81*

3**

1**

5**

-**

2**

1**

23**

-**

43*

2**

-**

-**

-**

52*

29**

43*

2**

25**

3**

1**

7**

65*

63

2

1

3

-

1

1

20

-

35

2

-

-

-

42

22

35

2

21

2

1

4

65

University of Kent

46 57%

1 33%

1 100%

2 42%

-

-

1 100%

14 60%

-

26 60%

1 50%

-

-

-

33 64%

13 45%

26 60%

1 50%

15 62%

1 33%

1 100%

2 30%

38 58%

Canterbury Christ Church University

29 36%

-

-

3 58%

-

-

-

7 32%

-

17 40%

1 50%

-

-

-

17 34%

11 39%

17 40%

1 50%

7 30%

-

-

3 41%

23 35%

6

2 67%

-

-

-

2 100%

-

2 9%

-

-

-

-

-

-

1 2%

5 16%

-

-

2 8%

2 67%

-

2 29%

4 6%

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

1

H (h)

65

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

-

F (f)

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Weighted Total

7%n

3

E (e)

Canterbury District Personas

Effective Base

Other (specify)

1

D (d)

High HMO density


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 258

Q.22c. Can I just check which university year you are in? Base : All university students not living in university accommodation

Gender Wtd Total (z)

Male (a)

Age

Area

Female (b)

16-24 (c)

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Ethnicity

Retired (n)

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

65

30

35

60

3

2

-

-

57

1

5

2

-

-

-

65

57

8

1

64

65

Weighted Total

81*

36**

45*

76*

3**

2**

-**

-**

70*

2**

7**

3**

-**

-**

-**

81*

72*

9**

2**

79*

65*

Effective Base

63

29

34

59

3

2

-

-

57

1

4

2

-

-

-

63

56

8

1

63

65

1st year

11 13%

7 19%

4 8%

10 12%

1 36%

-

-

-

10 14%

-

1 14%

-

-

-

-

11 13%

8 11%

3 28%

-

11 13%

9 14%

2nd year

32 39%

16 45%

16 35%

32 42%

-

-

-

-

27 39%

-

5 73%

-

-

-

-

32 39%

27 38%

5 54%

-

32 40%

25 38%

3rd/final year

32 39%

12 33%

20 44%

29 38%

1 28%

2 100%

-

-

28 40%

2 100%

1 13%

1 33%

-

-

-

32 39%

30 42%

2 17%

-

32 40%

26 40%

7

1 3%

6 12%

6 7%

1 36%

-

-

-

5 7%

-

-

2 67%

-

-

-

7 8%

7 9%

-

2 100%

5 6%

5 8%

Other year/medical student/postgraduate

8%s

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 259

Q.22c. Can I just check which university year you are in? Base : All university students not living in university accommodation

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

ABC1 (i)

Home ownership

C2DE (j)

Owner occupier (k)

Social renter (l)

Type of home

Private renter (m)

House (n)

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

65

10

50

2

3

-

-

-

-

62

3

5

-

56

56

9

-

-

2

63

65

Weighted Total

81*

12*

61*

2*

6*

-*

-*

-*

-*

76*

4*

9*

-*

68*

70*

10*

-*

-*

2*

79*

65*

Effective Base

63

10

49

2

3

-

-

-

-

61

3

5

-

56

54

9

-

-

2

62

65

1st year

11 13%

7 60%

3 6%

-

-

-

-

-

-

11 14%

-

-

-

10 14%

7 10%

4 34%

-

-

-

11 13%

9 14%

2nd year

32 39%

-

30 49%

-

2 34%

-

-

-

-

30 39%

2 45%

4 45%

-

25 36%

30 42%

2 23%

-

-

-

32 40%

25 38%

3rd/final year

32 39%

2 20%

26 43%

1 42%

2 34%

-

-

-

-

29 38%

2 55%

3 33%

-

29 42%

27 38%

5 43%

-

-

2 100%

30 38%

26 40%

7 8%

2 20%

1 2%

1 58%

2 33%

-

-

-

-

7 9%

-

2 21%

-

5 7%

7 10%

-

-

-

-

7 8%

5 8%

Other year/medical student/postgraduate

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 260

Q.22c. Can I just check which university year you are in? Base : All university students not living in university accommodation

Satisfaction with local area Wtd Total (z) Unweighted Total

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Development plusses Change of opinion Yes (n)

No (o)

Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

65

62

3

10

55

11

54

24

41

47

4

40

2

22

49

16

61

4

27

-

65

Weighted Total

81*

78*

3**

12**

69*

14**

67*

30**

51*

57*

6**

49*

2**

28**

61*

20**

76*

5**

33**

-**

65*

Effective Base

63

61

3

10

54

11

53

23

40

46

4

40

2

21

48

16

59

4

27

-

65

1st year

11

9 12%

1 39%

2 20%

8 12%

1 8%

9 14%

4 12%

7 14%

9 17%

-

8 17%

-

2 9%

5 8%

6 30%

11 14%

-

2 7%

-

9 14%

2nd year

32

39%f

31 40%

1 39%

6 52%

26 37%

11 74%

21 32%

14 46%

18 36%

22 39%

4 78%

18 37%

1 49%

13 44%

23 37%

9 46%

30 39%

2 49%

12 36%

-

25 38%

3rd/final year

32 39%

31 40%

1 22%

3 27%

28 41%

2 17%

29 44%

11 38%

20 40%

23 41%

1 22%

20 42%

1 51%

9 32%

28 46%

4 18%

29 38%

2 51%

18 54%

-

26 40%

7

7 9%

-

-

7 10%

-

7 10%

1 4%

5 11%

2 4%

-

2 5%

-

4 15%

5 9%

1 6%

7 9%

-

1 3%

-

5 8%

Other year/medical student/postgraduate

13%n

8%i

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 261

Q.22c. Can I just check which university year you are in? Base : All university students not living in university accommodation

Enough homes Wtd Total (z) Unweighted Total

Agree (a)

Enough employment opportunities

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

C (j)

Key factors for option choice D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

65

21

28

14

36

22

28

9

5

11

40

5

8

35

9

9

65

Weighted Total

81*

26*

35*

17*

45*

27*

35*

13*

7*

14*

48*

6*

11*

43*

11*

11*

65*

Effective Base

63

21

27

14

35

21

28

9

5

10

40

5

8

35

9

9

65

1st year

11 13%

2 9%

6 17%

4 20%

5 11%

5 18%

4 10%

-

2 35%

-

6 12%

1 20%

-

7 17%

-

1 11%

9 14%

2nd year

32 39%

10 38%

15 42%

5 29%

18 39%

13 49%

13 36%

4 30%

3 46%

4 28%

23 49%

1 20%

2 20%

19 43%

6 49%

4 35%

25 38%

3rd/final year

32 39%

14 53%

11 30%

9 50%

17 38%

8 29%

16 46%

6 45%

1 19%

5 34%

17 36%

4 59%

4 41%

16 37%

6 51%

4 42%

26 40%

7 8%

-

4 12%

-

5 12%

1 4%

3 7%

3 25%

-

5 38%

1 3%

-

4 39%

1 3%

-

1 12%

5 8%

Other year/medical student/postgraduate

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 262

Q.22c. Can I just check which university year you are in? Base : All university students not living in university accommodation

Mosaic

Wtd Total (z) Unweighted Total

A (a)

B (b)

C (c) 3

E (e) 1

G (g)

H (h)

I (i)

J (j)

-

M (m) -

Yes (n)

No (o)

Unwtd Total

2

1

20

-

-

42

23

35

2

21

2

1

4

65

81*

3**

1**

5**

-**

2**

1**

23**

-**

43*

2**

-**

-**

-**

52*

29**

43*

2**

25**

3**

1**

7**

65*

63

2

1

3

-

1

1

20

-

35

2

-

-

-

42

22

35

2

21

2

1

4

65

1st year

11 13%

-

-

-

-

-

-

6 25%

-

1 50%

-

-

-

6 12%

4 15%

1 50%

6 23%

-

-

-

9 14%

2nd year

32 39%

3 100%

-

2 42%

-

-

-

4 16%

-

22

51%z

1 50%

-

-

-

23 45%

9 29%

22

51%z

1 50%

4 15%

3 100%

-

2 30%

25 38%

3rd/final year

32 39%

-

-

1 19%

-

2 100%

1 100%

10 44%

-

17 40%

-

-

-

-

20 38%

12 40%

17 40%

-

10 42%

-

1 100%

3 42%

26 40%

7 8%

-

1 100%

2 39%

-

-

-

4 16%

-

-

-

-

-

-

2 5%

4 15%

-

-

5 20%

-

-

2 28%

5 8%

4 8%

2

L (l)

65

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

35

K (k)

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Weighted Total

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

-

F (f)

Canterbury District Personas

Effective Base

Other year/medical student/postgraduate

1

D (d)

High HMO density

4 8%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 268

Q.23. Social grade Base : All Respondents not students living in university campus

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

2 1%

19

13

88

17 9%

66

49

69 34%

66 30%

A

42

25 6%

17 4%

2 1%

3 2%

15

6

15

B

220

108 25%

112 24%

24 12%

24 20%

76

37

59

C1

312

137 32%

175 37%

97

38 31%

70 27%

38 33%

69 32%

106 36%

C2

197

105 24%

92 20%

40 21%

39

58 23%

20 17%

41 19%

59 20%

65

45 10%

48 10%

22 12%

25 10%

12 11%

26 12%

22 8%

37

12 5%

1 1%

5 2%

10 3%

14

5%ci

24%cimo 35%elmp 22%ko

51%zdefg

D

92 10%

E

39

8 2%

ABC1

574

271 63%

303 64%

123 64%

C2DE

328

158 37%

170 36%

69 36%

4%als

64%dimr 36%knos

30

6%za

7 3%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

31%zfg

7 6% 13

11%zcfg

66 53% 59

47%zfg

6%c

30%zc

161 63% 95 37%

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

6%c

32%zcd

81

71%d

33 29%

7%zc

28%c

144

67%d

72 33%

9 3% 30%zi

203

69%i

91 31%

32%zhjk 18%zhjk 7%z

88 43% 116

57%zhjk

2 2%

19

2 2%

41 5%

1 2%

4 3%

38 5%

45 5%

111

20 15%

72

27%mo

10 9%

216 25%

3 10%

24 21%

196 25%

212 24%

72

115 30%

29 22%

88

77

72%zlmn

294 34%

17 57%

33 28%

278 35%

310 34%

44 20%

29 16%

101

33

25%o

48 18%

12 11%

188 22%

9 30%

29 25%

168 21%

198 22%

18 8%

15 8%

41 11%

17 13%

28 11%

6 6%

90 10%

-

15 12%

78 10%

97 11%

8 4%

6 3%

-

8

-

38 4%

* 2%

12

26 3%

40 4%

179

89

83%zlmn

552 64%

20 68%

61 52%

513

567 63%

19 17%

317 36%

9 32%

56

272 35%

335 37%

8%zhi

30%zi

150

68%i

71 32%

7%i

27%i

39%j

133

73%zi

50 27%

18 5% 29%zmo

26%zno

31

23%zlno

244

51 39%

142

80

63%m 37%o

61%zlno

7%zm

34%m

3%l

68%zm

84

32%o

10%zs

48%zs

65%zr


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 269

Q.23. Social grade Base : All Respondents not students living in university campus

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

A

42 5%

-

7 5%

9 8%

26 4%

10 4%

5 8%

1 10%

-

42 7%

-

40 6%

B

220 24%

13 30%

22 14%

39 34%

147 25%

67 25%

29 41%

4 26%

6 37%

220 38%

-

204 31%

C1

312 35%

20 47%

82 53%

29 25%

181 31%

79 29%

26 36%

1 9%

6 36%

312 54%

-

C2

197 22%

7 16%

28 18%

23 20%

139 24%

77 28%

10 15%

7 50%

4 23%

-

197 60%

D

92 10%

1 3%

12 8%

9 8%

70 12%

39 14%

1 1%

1 6%

1 5%

-

92 28%

E

-

2 1%

40 5%

1 1%

2 2%

-

13 5%

29 5%

45 5%

2 2%

12 9%

194 26%

12 16%

14 17%

-

69 25%

151 24%

212 24%

210 32%

13 13%

84 62%

255 34%

26 35%

30 37%

-

75 28%

236 38%

310 34%

135 21%

34 35%

27 20%

154 21%

19 24%

23 28%

1 100%

71 26%

126 20%

198 22%

64 10%

23 23%

5 4%

71 10%

9 12%

11 14%

-

21 8%

71 11%

97 11%

39 4%

1 3%

3 2%

7 6%

27 5%

-

-

-

-

-

39 12%

6 1%

28 28%

5 3%

26 4%

10 13%

3 3%

-

24 9%

15 2%

40 4%

ABC1

574 64%

32 77%

111 72%

77 67%

354 60%

156 57%

60 85%

7 45%

13 73%

574 100%

-

454 69%

14 15%

99 73%

489 66%

39 51%

46 55%

-

157 58%

417 66%

567 63%

C2DE

328 36%

10 23%

43 28%

39 33%

237 40%

116 43%

11 15%

8 55%

5 27%

-

328 100%

205 31%

85 85%

37 27%

252 34%

37 49%

37 45%

1 100%

116 42%

212 34%

335 37%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 270

Q.23. Social grade Base : All Respondents not students living in university campus

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

A

42

41 5%

B

220

C1

312

C2 D E

1 2%

7 5%

35 5%

14 6%

208 25%

6 13%

24 18%

197 25%

53 21%

167 26%

95 24%

125 25%

35%j

293 35%

11 26%

47 37%

264 34%

95 38%

217 33%

139 35%

173 34%

197 22%

176 21%

11 25%

28 22%

169 22%

52 21%

145 22%

90 23%

107 21%

92

79 10%

9 19%

9 7%

84 11%

26 11%

67 10%

35 9%

57 11%

5%h

24%i

10%an

39

22 5%

12 4%

30 6%

4 2%

6 4%

34 5%

8 5%

37 5%

5 4%

75 18%

99

31%zi

117 22%

56 29%

44 25%

183 25%

37 21%

180 23%

37%j

93 29%

172 33%

65 33%

74

43%zk

254 35%

58 34%

267 35%

95 23%

72 23%

123 23%

45 23%

28 16%

163 22%

34 20%

49 12%

32 10%

57 11%

18 9%

16 9%

64 9%

157

25 3%

7 3%

31 5%

10 3%

28

20 5%

12 4%

27 5%

7 3%

543

18 40%

78 61%

496 64%

162 66%

412 63%

259 66%

315 62%

254 61%

204 64%

320 61%

125 64%

C2DE

328

286 35%

27

51 39%

277 36%

85 34%

243 37%

135 34%

193 38%

164 39%

116 36%

207

36%am

65%zb

15%za

60%za

13

6%h

17 3%

574

64%bk

7

25

ABC1

4%adgq

31 4%

28 4%

11%zd

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

6%g

39%zm

70 36%

5 3%

28

16%zn

22 6%

2 2%

45 5%

40 31%

84 22%

29 26%

212 24%

45 34%

121 32%

35 31%

310 34%

167 22%

30 23%

92 24%

26 24%

198 22%

83 11%

10 8%

37 10%

13 12%

97 11%

31 4%

7 4%

38

1 1%

21 6%

7 6%

40 4%

72%zk

471 65%

103 60%

484 63%

90 69%

227 60%

65 58%

567 63%

49 28%

259 35%

69 40%

287 37%

41 31%

151 40%

46 42%

335 37%

125

5%zq


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 271

Q.23. Social grade Base : All Respondents not students living in university campus

Enough homes Wtd Total (z)

Agree (a)

Enough employment opportunities

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

C (j)

Key factors for option choice D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

A

42 5%

6 2%

B

220 24%

C1

312 35%

C2 D E

19 5%

4 4%

27 4%

11 5%

21 6%

7 3%

6 4%

16 6%

67 24%

86 22%

26 23%

134 21%

97 35%

126 33%

40 36%

210 34%

42 18%

87 25%

68 28%

39 27%

87 30%

80 35%

124 36%

77 32%

51 35%

93 32%

197 22%

66 23%

88 23%

24 21%

149 24%

46 20%

74 21%

63 26%

31 21%

64 22%

92 10%

34 12%

46 12%

13 12%

70 11%

37 16%

28 8%

19 8%

13 9%

22 7%

7 3%

3 4%

15 5%

11 4%

7 5%

7 4%

45 5%

62 22%

9 12%

106 38%

27 36%

71 27%

54 18%

41 28%

47 30%

212 24%

82 31%

112 37%

55 37%

51 33%

65 23%

310 34%

16 22%

66 25%

70 23%

31 21%

28 18%

33 12%

198 22%

16 21%

23 8%

38 12%

14 9%

15 9%

97 11%

39 4%

12 4%

20 5%

5 4%

34 5%

15 6%

13 4%

8 3%

6 4%

11 4%

10 4%

5 6%

11 4%

18 6%

1 1%

8 5%

40 4%

ABC1

574 64%

170 60%

231 60%

70 63%

371 60%

133 57%

232 67%

151 62%

95 65%

196 67%

176 62%

39 51%

168 63%

177 58%

104 69%

105 67%

567 63%

C2DE

328 36%

111 40%

154 40%

42 37%

252 40%

99 43%

116 33%

91 38%

50 35%

96 33%

108 38%

37 49%

99 37%

126 42%

46 31%

51 33%

335 37%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 272

Q.23. Social grade Base : All Respondents not students living in university campus

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

Unwtd Total

24

241

25

91

811

97

86

165

113

98

340

902

24**

218

27**

95*

70*

146

18**

104*

70*

5**

4**

20**

115*

787

122*

79*

171

124*

89*

314

902

75

23

223

21

90

67

127

14

77

66

6

4

22

84

727

91

76

150

96

89

312

902

A

42

13

-

12

3 10%

3 3%

3

8

-

-

-

-

-

-

-

42

-

-

8

16

B

220

47

48%zcegij

15 61%

59

27%eij

5 17%

10 11%

30

35

4 6%

-

-

1 7%

14 12%

207

15 12%

4 5%

50

52

31

C1

312

25 25%

4 17%

78 36%

13 47%

39

41%af

17 24%

55 38%

5 29%

53

51%zacfj

19 26%

1 16%

1 24%

3 15%

69

60%zo

243 31%

58

48%zqrst

20 26%

59

37 30%

20 22%

C2

197

22%as

6 6%

4 15%

49

22%a

3 12%

19

13

35

24%a

7 40%

29

23

2 42%

1 27%

3 17%

25 21%

172 22%

36

26

39

9 8%

D

92 10%

6 7%

2 8%

18 8%

3 13%

18

4 6%

8 6%

2 11%

8 7%

15

2 41%

1 23%

5 26%

6 5%

86

10 8%

18

10 6%

10 8%

E

39

-

-

3 1%

-

6

3 4%

5 4%

2 12%

2 2%

10

-

1 27%

7 36%

2 2%

37 5%

4 3%

11

5 3%

-

10

ABC1

574

85

87%zcefgij

19 77%

148

20 75%

52

50

98

7 37%

66

63%j

22 32%

1 16%

1 24%

4 22%

83 72%

491 62%

73

60%q

24 31%

105

54

200

567 63%

C2DE

328

12 13%

5 23%

70

7 25%

43

20

49

11 63%

38

48

4 68%zacefgi 84%

3 76%

15 78%

32 28%

296

49

55

35

113

335 37%

35%ot

4%cs

64%joq 36%as

68%ej 32%a

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

20%a 19%zacfgi 6%ac

55%j 45%acf

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

19%a

71%ej 29%a

67%j 33%a

2 9%

13 13%

28%a

37%a

33%za 21%zacfgi 14%zacfgi

24

No (o)

97*

24%ej

4

Yes (n)

88

43%zcegij

6

M (m)

806

24%eijnpq

76

L (l)

902

5%i

81

K (k)

902

5%i

16

J (j)

Effective Base

5%i

141

I (i)

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Weighted Total

14%zcegij

74

H (h)

Canterbury District Personas

Unweighted Total

5%np

99

G (g)

High HMO density

5%zn

26%zn

11%z

38%z

29%s

40%s

33%zstu 23%zprstu 14%zprsu

69%zprstu

5%p

29%pq 35%t 23%s

117

68%q

54

32%s

13%zpqrtu 41%zpqru

85%zpqrtu

19 15%

3 4%

15

45 5%

5%p

69

212 24%

117

310 34%

16

69

198 22%

9 10%

36 11%

35%zpqu

18%s

11%zprsu

60%q 40%s

22%pq 37%t 22%s

9 3% 64%q 36%s

97 11% 40 4%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 273

Q.24. Which of these best describes the ownership of your home? Base : All Respondents not students living in university campus

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

Owned outright (including leasehold)

376

201

175 37%

23 12%

62

84

199

81 28%

97

97

101

96

239

14 13%

370

6 20%

66

310 40%

394 44%

Buying on mortgage

282

123 29%

159 34%

49

57

148

23

66

210

15

274 32%

4 14%

20 17%

262

248 27%

Rented from Council

75

33 8%

42 9%

19

25

Rented from housing association

24

Shared ownership (e.g. part buying, part renting) Rented from private landlord Other (specify)

42%bcdehlmo 47%zb s 31%fghnor 8%fgklns

10%g

45%zcfg

20%zcefg

93%zcdef

25 19%

56%zs

4 4%

8 4%

31

26

14 6%

5 2%

21 5%

41

9 4%

4 3%

73 8%

2 7%

15%zs

57 7%

75 8%

10

4%g

1 1%

1 1%

10 3%

7

3%k

6 3%

1 1%

9 2%

11

9%zlno

1 *

-

24 3%

-

6 5%

18 2%

25 3%

1 *

-

-

2 1%

-

1 *

1 *

2 1%

1 1%

-

1 1%

3 *

1 2%

-

4 1%

5 1%

15 7%

14 6%

10 6%

48

14

70

119 14%

16 56%

1 *

1 1%

* *

1 *

-

3

5 1%

2 1%

135

63

72 15%

91

26

16

2

2%g

-

2 *

3 1%

4

-

-

-

1 *

6%g

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

10%k

96

33%zijk

3 1%

13%zjk

36%h

54%zmno

12%n

30%no 31%zlno

10%n

11 4%

43%z

19 7%

40%zhi

40

91%zlmo

88

4%za

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

25%o

57 28%

3 1%

2%ze

55%zhj

72 24%

1 *

21%efg

44%h

6 3%

3%agkn

7%zfg

48%zh

20%g

58%zcfg

4 *

5 1%

1 1%

74%zcde

3 2%

48%zdefg

8

24%cd

6 1%

15%efgijknp 15% r

18

26%g

7 6%

2 1% 1 *

14%n

66%zlmn

3%zln

-

18

8 7% -

33%zr

128

16%zr

5 1%

149 17% 6 1%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 274

Q.24. Which of these best describes the ownership of your home? Base : All Respondents not students living in university campus

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

Owned outright (including leasehold)

376 42%

10 24%

31 20%

39 34%

296 50%

62 23%

19 27%

4 27%

8 44%

259 45%

117 36%

376 57%

-

-

299 40%

10 13%

66 79%

1 100%

33 12%

343 54%

394 44%

Buying on mortgage

282 31%

11 26%

31 20%

53 46%

187 32%

144 53%

42 59%

8 55%

8 46%

195 34%

87 27%

282 43%

-

-

261 35%

7 10%

14 17%

-

149 54%

134 21%

248 27%

Rented from Council

75 8%

1 2%

11 7%

7 6%

56 10%

17 6%

4 6%

-

-

11 2%

64 19%

-

75 76%

-

47 6%

27 35%

1 1%

-

43 16%

32 5%

75 8%

Rented from housing association

24 3%

1 3%

-

2 1%

21 4%

9 3%

-

-

-

3 1%

21 6%

-

24 24%

-

19 3%

5 7%

-

-

17 6%

7 1%

25 3%

4 *

-

1 1%

2 2%

1 *

2 1%

-

-

-

3 *

1 *

-

-

-

2 *

2 2%

-

-

1 1%

3 *

135 15%

19 45%

76 49%

13 11%

28 5%

37 14%

3 17%

2 10%

99 17%

37 11%

-

-

135 100%

108 15%

26 34%

1 2%

-

30 11%

106 17%

149 17%

-

3 2%

-

2 *

1 *

-

-

5 1%

* *

-

-

-

-

1 1%

-

-

5 1%

6 1%

Shared ownership (e.g. part buying, part renting) Rented from private landlord Other (specify)

5 1%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base

5 8% -

4 1%

5 1%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 275

Q.24. Which of these best describes the ownership of your home? Base : All Respondents not students living in university campus

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Development plusses Change of opinion Yes (n)

No (o)

Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

Owned outright (including leasehold)

376

344 42%

22 49%

47 36%

329 43%

129

52%zf

247 38%

158 40%

219 43%

152 36%

154

204 39%

99

72 41%

320

56 33%

318 41%

59 45%

155 41%

63

57%zr

394 44%

Buying on mortgage

282

264

7 16%

33 25%

250 32%

66 27%

216 33%

138

144 28%

109 26%

125

156 30%

73

47 27%

224 29%

58

Rented from Council

75

63 8%

8

19%za

15 12%

60 8%

17 7%

58 9%

29 7%

46 9%

46

Rented from housing association

24

20 2%

1 2%

9

15 2%

5 2%

19 3%

8 2%

16 3%

12 3%

4 *

4 *

-

-

4 1%

1 *

3 1%

1 *

1 *

2 *

129 16%

6 14%

23 18%

112 14%

29 12%

59 15%

76 15%

94

22%zj

10 3%

91

-

1 1%

4 *

1 *

* *

5 1%

4 1%

* *

Shared ownership (e.g. part buying, part renting) Rented from private landlord Other (specify)

42%fiko 31%bhip 8%amn 3%dl

135

15%jlqs

5 1%

32%b

5 1%

7%zd

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

-

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

4 1% 106 16% 4 1%

35%zh

11%z

48%zi 39%zi

23 7% 6 2%

53

10%zm

15 3%

17%zl

4 1%

51%zk

44%zo

50 29%

235 32%

14 7%

7 4%

50 7%

1 1%

6 3%

17 2%

-

2 1%

4 1%

36

101 14%

1 *

4 1%

38%zk

7 4% -

21%zl

114 30%

33 29%

248 27%

70 9%

6 4%

30 8%

9 9%

75 8%

24

3%q

-

10 3%

1 1%

25 3%

-

3 *

1 *

2 1%

34

128

26

15%zn

7 4%

20%n

1 1%

44%zp

17%zq

8 6%

4 1%

1 1%

63

17%s

3 1%

4 4% -

5 1% 149 17% 6 1%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 276

Q.24. Which of these best describes the ownership of your home? Base : All Respondents not students living in university campus

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

C (j)

Key factors for option choice D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

Owned outright (including leasehold)

376 42%

135 48%

154 40%

35 31%

270 43%

99 43%

131 38%

108 45%

65 44%

128 44%

99 35%

32 42%

122 46%

110 36%

59 39%

71 45%

394 44%

Buying on mortgage

282 31%

77 27%

115 30%

38 34%

185 30%

42 18%

123 35%

95 39%

56 39%

103 35%

71 25%

19 25%

104 39%

78 26%

56 37%

39 25%

248 27%

Rented from Council

75 8%

22 8%

31 8%

10 9%

60 10%

36 16%

20 6%

14 6%

11 7%

24 8%

23 8%

13 17%

13 5%

37 12%

7 5%

17 11%

75 8%

Rented from housing association

24 3%

1 *

17 4%

2 2%

22 3%

9 4%

9 3%

4 2%

5 3%

4 1%

10 4%

1 1%

7 3%

9 3%

2 2%

6 4%

25 3%

4 *

1 *

3 1%

1 1%

3 1%

2 1%

2 1%

-

-

1 1%

2 1%

1 1%

1 *

2 1%

-

1 1%

5 1%

135 15%

45 16%

62 16%

26 23%

81 13%

42 18%

62 18%

20 8%

31 11%

76 27%

11 15%

20 8%

64 21%

26 17%

20 13%

149 17%

1 *

3 1%

* *

2 *

1 1%

1 *

1 1%

1 *

4 1%

-

* *

4 1%

-

1 *

Shared ownership (e.g. part buying, part renting) Rented from private landlord Other (specify)

5 1%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base

9 6% -

6 1%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 277

Q.24. Which of these best describes the ownership of your home? Base : All Respondents not students living in university campus

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

G (g)

H (h)

I (i)

K (k)

L (l)

M (m)

Yes (n)

88

99

74

141

81

76

6

4

811

97

165

113

98

340

902

97*

24**

218

27**

95*

70*

146

18**

104*

70*

5**

4**

20**

115*

787

122*

79*

171

124*

89*

314

902

806

75

23

223

21

90

67

127

14

77

66

6

4

22

84

727

91

76

150

96

89

312

902

Owned outright (including leasehold)

376

46

8 35%

139

13 49%

43

42

37 25%

5 29%

16 16%

20 29%

2 45%

-

3 14%

20 18%

356

22 18%

23 29%

45 26%

59

45

182

394 44%

Buying on mortgage

282

48

12 49%

67

31%ij

12 45%

40

20 28%

49

33%ij

4 23%

17 17%

10 15%

2 43%

-

1 4%

20 17%

262

21 17%

12 16%

61

60

20 23%

107

248 27%

Rented from Council

75

-

-

2 1%

-

5

-

4 2%

6 33%

16

27

-

4 100%

13 69%

12 10%

64 8%

21

31

Rented from housing association

24

3%cu

-

1 4%

-

-

* 1%

2

9

3 15%

1 1%

5

1 11%

-

2 10%

1 1%

22 3%

4

6

4 *

1 1%

-

-

-

-

-

2 2%

-

-

1 1%

-

-

-

-

4 1%

-

1 1%

2 6%

8 8%

6 9%

-

51

7

-

-

1 3%

59

76 10%

51

7 9%

-

-

-

-

-

-

-

3

3 *

Shared ownership (e.g. part buying, part renting) Rented from private landlord Other (specify)

8%acfgrsu

49%zcfgij

135

3

3 12%

10 5%

5

* *

-

1 *

15%aceostu 3% 1%o

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

42%zij 5%ac

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

3%c

6%zace

45

31%zacefj

1 1%

-

15%zacefg

38%zacefgi 7%zace

49%zacefgj 10%

3 2%

91

51%zo 2%o

45%zn 33%zn

18%zrsu 3%u

42%zqrstu

3 2%

86

Unwtd Total

902

60%zgij

24

No (o)

902

45%gij

16

J (j)

People approaching Older singles retirement or pensioners and on limited pensioners, incomes, owner living in occupiers of modest rented mid-range accommodation accommodation In urban in urban areas areas (t) (u)

Effective Base

64%zaegij

25

F (f)

Prospering older Students, Low income, families or Middle aged young singles younger professionals and older and couples families , owner people, some living in living in occupiers in with older rented modest rented larger families, accommodation accommodation accommodation owner in town in urban in urban occupiers in centres areas areas rural areas (p) (q) (r) (s)

Weighted Total

31%ijnpq

241

E (e)

Canterbury District Personas

Unweighted Total

42%gijnpqr 47%gij

24

D (d)

High HMO density

39%zprstu 7%zsu

-

36%pqt

4 2%

47%pqr

48%zpqtu

50%pqr

-

13

6%zsu

-

2 1%

10

48

28%zqstu

1 1%

58%zpqr 34%pqt

6 2%

75 8%

4

4%su

* *

25 3%

1 1%

-

-

5 1%

5 4%

7 8%

* *

-

15%zrsu

18 6% 1 *

149 17% 6 1%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 278

Q.25. And which of these best describes your home? Base : All Respondents not students living in university campus

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

House

741

352 82%

388 82%

163

85%dg

90 72%

232

94 82%

161 75%

236 80%

158 78%

201

147 80%

330

106 80%

198 75%

95

715 82%

21 73%

88 75%

653

737 82%

Flat

76

35 8%

41 9%

22

30

6 5%

7 3%

7 4%

34

20

9 4%

12

68 8%

8 27%

9 7%

Bungalow

83

41 9%cdehjlos 10%

42 9%

55

-

83 10%

-

21

Maisonette

1 *

-

Other (specify)

1 *

-

82%dginr 8%egijknp

12%eg

24%zcefg

6 3%

4 3%

1 *

-

-

1 *

-

-

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

91%zdfg

11 4% 12 5%

56

19%zijk

46

-

-

1 *

-

1 *

-

1 *

-

-

-

-

1 *

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

22%zcdef

42

10 5%

15

13%cde

2 1%

3 1%

91%zhik

21%zhj

9

4%h

30

85%zn 9%n

16%zn

11%n

83%zr

68 9%

70 8%

62 8%

93 10%

6%o

6 4%

-

-

-

1 *

-

1 *

-

-

1 *

1 *

-

1 *

-

-

-

1 *

-

-

1 *

1 *

16%zhj

21

89%n

21%zlmo

18%zs


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 279

Q.25. And which of these best describes your home? Base : All Respondents not students living in university campus

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

House

741 82%

33 79%

123 80%

99 86%

485 82%

224 83%

67 94%

14 95%

16 91%

489 85%

252 77%

560 85%

66 66%

108 80%

741 100%

-

-

-

245 90%

496 79%

737 82%

Flat

76 8%

7 16%

18 12%

8 7%

43 7%

28 10%

2 3%

-

1 5%

39 7%

37 11%

17 3%

32 32%

26 19%

-

76 100%

-

-

22 8%

55 9%

70 8%

Bungalow

83 9%

2 4%

12 8%

8 7%

61 10%

18 7%

2 3%

1 5%

1 4%

46 8%

37 11%

80 12%

1 1%

1 1%

-

-

83 100%

-

7 2%

77 12%

93 10%

Maisonette

1 *

-

-

-

1 *

-

-

-

-

-

1 *

1 *

-

-

-

-

-

1 100%

-

1 *

1 *

Other (specify)

1 *

-

-

-

1 *

1 *

-

-

-

-

1 *

1 *

-

-

-

-

-

-

-

1 *

1 *

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 280

Q.25. And which of these best describes your home? Base : All Respondents not students living in university campus

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

House

741 82%

683 82%

36 81%

102 80%

639 83%

202 82%

538 82%

323 82%

417 82%

339 81%

260 81%

429 82%

159 82%

146 84%

601 82%

139 81%

631 82%

109 84%

306 81%

Flat

76

69 8%

3 6%

18

14%zd

58 7%

17 7%

59 9%

31 8%

46 9%

49

16 5%

54

9 5%

12 7%

53 7%

23

13%zn

69 9%

8 6%

Bungalow

83

76 9%

6 13%

8 6%

75 10%

27 11%

56 9%

39 10%

44 9%

29 7%

44

42 8%

15 9%

75

8 5%

69 9%

14 11%

Maisonette

1 *

1 *

-

-

1 *

-

1 *

-

1 *

1 *

-

1 *

-

-

1 *

-

1 *

Other (specify)

1 *

-

-

-

1 *

-

1 *

1 *

-

1 *

-

-

-

-

-

1 1%

1 *

8%djln 9%io

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

12%zj

14%zi

10%zl

26

13%zk

10%zo

90 82%

737 82%

36 10%

5 4%

70 8%

34 9%

16 14%

93 10%

-

1 *

-

1 *

-

-

-

1 *


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 281

Q.25. And which of these best describes your home? Base : All Respondents not students living in university campus

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

Key factors for option choice

C (j)

D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

House

741 82%

227 81%

316 82%

93 83%

504 81%

185 80%

292 84%

195 81%

118 81%

245 84%

240 84%

57 74%

223 83%

247 81%

127 85%

124 80%

737 82%

Flat

76 8%

14 5%

43 11%

8 7%

56 9%

28 12%

29 8%

14 6%

10 7%

20 7%

28 10%

11 15%

15 6%

35 12%

8 5%

17 11%

70 8%

Bungalow

83 9%

40 14%

25 6%

11 10%

61 10%

18 8%

26 7%

33 14%

17 12%

26 9%

17 6%

8 11%

29 11%

21 7%

14 9%

15 9%

93 10%

Maisonette

1 *

1 *

-

-

1 *

1 *

-

-

1 1%

-

-

-

-

-

1 1%

-

1 *

Other (specify)

1 *

-

1 *

-

1 *

-

1 *

-

-

1 *

-

-

1 *

-

-

-

1 *

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 282

Q.25. And which of these best describes your home? Base : All Respondents not students living in university campus

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

Unwtd Total

24

241

25

91

811

97

86

165

113

98

340

902

24**

218

27**

95*

70*

146

18**

104*

70*

5**

4**

20**

115*

787

122*

79*

171

124*

89*

314

902

75

23

223

21

90

67

127

14

77

66

6

4

22

84

727

91

76

150

96

89

312

902

House

741

94

169 78%

22 83%

75 79%

58 82%

115 79%

15 84%

77 74%

67

4 100%

13 68%

94 81%

647 82%

92 75%

76

139 82%

71 79%

244 78%

737 82%

30

3 16%

6 2%

70 8%

1 1%

-

9%aginpqr

3 3%

-

46

2 1%

Maisonette

1 *

-

-

Other (specify)

1 *

-

-

24

No (o)

97*

5 95%zcefgi 100%

4

Yes (n)

88

8%acjoqsu

6

M (m)

806

83

76

L (l)

902

76

81

K (k)

902

Bungalow

16

J (j)

Effective Base

Flat

141

I (i)

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Weighted Total

82%ciu

74

H (h)

Canterbury District Personas

Unweighted Total

24 96%zcefgi 100%

99

G (g)

High HMO density

-

4

4

28

1 2%

-

-

5 25%

22

30

1 1%

1 1%

10%qsu

15

9

2 1%

-

-

2 3%

-

-

1 8%

-

83

-

2 3%

2 1%

8

10

62

93 10%

-

-

1

1%z

-

-

-

-

-

-

-

-

-

1 *

-

-

-

-

-

1 *

1 *

1 *

-

-

-

-

-

-

-

-

-

-

-

1 *

-

-

-

-

-

1 *

1 *

21%zagij

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

16%zagij

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

5%c

12%agi

20%zacefj

26%zacefj

19%zo

11%zn

25%zqstu

30

93%zprtu

5 17%

4%c

55 7%

96%zprtu

116

17%zqsu

6%pr

9

11%pqr

20%zpqrs


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 283

Q.26. Are there are any children under the age of 16 living here? Base : All Respondents not students living in university campus

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

No, none

629

321

308 65%

143

75%de

53 42%

113 44%

109

211

226

133 66%

142 64%

128 70%

221

57%m

52 40%

257

96

608 70%

19 63%

97

83%zs

532 68%

639 71%

Yes, One

124

69 15%

33

29

56

4 3%

2 1%

38 13%

33 16%

26 12%

28 15%

75

33

4 1%

8

119 14%

5 17%

15 13%

109 14%

119 13%

Yes, Two

100

36 11%acfgnor 8%

64

11

25

61

1 1%

2 1%

23 8%

21 10%

35

21 12%

62

28

3 1%

1 1%

95 11%

4 12%

5 4%

95

96 11%

38

26

22

12

14

36 4%

37

38 4%

Yes, Three

70%bdejlms 75%zb 14%fgn

55 13%

6%g

23%zfg 20%zcfg

22%zfg 24%zcfg

98%zcde

77%zij

16%zh

19%zno 16%zno

25%zno 22%zno

97%zlmo

90%zlm 8%n

12%zr

6%a

3 2%

13

8%zcfg

-

-

5 2%

18

8%zhk

3 2%

22

-

2 2%

2 8%

1 1%

Yes, Four

9 1%

5 1%

4 1%

2 1%

4

3%zg

3 1%

-

-

3 1%

3 2%

-

3 1%

7

2 2%

-

-

9 1%

-

-

9 1%

8 1%

Yes, Five

2 *

1 *

1 *

-

1 1%

1 *

-

-

-

1 *

1 1%

-

-

2

1%zl

-

-

2 *

-

-

2 *

2 *

Yes, Six or more

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

4%afghknr

12 3%

14%za

17%fg

96%zcde

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

11%zcfg

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

6%hk

6%n 2%n

11%zno

5%r


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 284

Q.26. Are there are any children under the age of 16 living here? Base : All Respondents not students living in university campus

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

No, none

629 70%

30 72%

122 80%

64 55%

413 70%

160 59%

38 53%

9 57%

10 58%

417 73%

212 65%

476 72%

39 40%

106 78%

496 67%

55 72%

77 92%

1 100%

-

629 100%

639 71%

Yes, One

124 14%

6 14%

18 12%

26 22%

75 13%

52 19%

15 21%

4 28%

4 21%

72 13%

52 16%

82 13%

22 22%

19 14%

110 15%

12 16%

2 2%

-

124 46%

-

119 13%

Yes, Two

100 11%

4 11%

8 5%

18 16%

70 12%

46 17%

11 16%

1 6%

2 9%

60 10%

40 12%

69 11%

25 25%

5 4%

90 12%

6 8%

3 4%

-

100 37%

-

96 11%

Yes, Three

38 4%

1 2%

5 3%

5 4%

27 5%

12 4%

7 10%

1 10%

-

22 4%

16 5%

25 4%

9 9%

5 3%

35 5%

1 2%

2 2%

-

38 14%

-

38 4%

Yes, Four

9 1%

-

* *

3 3%

5 1%

3 1%

-

-

2 12%

4 1%

5 1%

5 1%

2 2%

* *

7 1%

2 3%

-

-

9 3%

-

8 1%

Yes, Five

2 *

1 2%

-

-

1 *

-

-

-

-

-

2 1%

-

2 2%

-

2 *

-

-

-

2 1%

-

2 *

Yes, Six or more

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 285

Q.26. Are there are any children under the age of 16 living here? Base : All Respondents not students living in university campus

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

No, none

629

579 70%

31 69%

81 63%

548 71%

189

440 67%

263 67%

366 72%

287 69%

228 71%

363 69%

136 70%

127 73%

522

107 62%

536 70%

93 71%

273 72%

77 70%

639 71%

Yes, One

124 14%

109 13%

8 18%

16 13%

108 14%

26 10%

98 15%

59 15%

65 13%

62 15%

38 12%

75 14%

29 15%

19 11%

96 13%

28 16%

103 13%

21 16%

49 13%

19 17%

119 13%

Yes, Two

100

95 11%

4 8%

20 15%

80 10%

20 8%

80 12%

48 12%

52 10%

48 11%

34 11%

60 11%

15 8%

22 13%

73 10%

27

16%zn

90 12%

9 7%

36 9%

7 6%

96 11%

Yes, Three

38

35 4%

2 5%

9 7%

29 4%

10 4%

28 4%

18 5%

20 4%

14 3%

19 6%

19 4%

15

8%zkm

4 2%

36

2 1%

30 4%

8 6%

17 4%

8 7%

38 4%

Yes, Four

9

1%n

9 1%

-

3 2%

6 1%

2 1%

7 1%

3 1%

5 1%

6 1%

1 *

7 1%

-

2 1%

4 *

5

9 1%

-

3 1%

-

8 1%

Yes, Five

2 *

2 *

-

-

2 *

-

2 *

2 1%

-

2 *

-

2 *

-

-

-

2

1%zn

2 *

-

-

-

2 *

Yes, Six or more

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

70%fo

11%n 4%o

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

77%zf

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

71%zo

5%o

3%zn


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 286

Q.26. Are there are any children under the age of 16 living here? Base : All Respondents not students living in university campus

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

Key factors for option choice

C (j)

D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

No, none

629 70%

203 72%

270 70%

79 70%

421 68%

163 70%

237 68%

162 67%

95 65%

208 71%

198 70%

53 69%

191 71%

215 71%

103 69%

101 65%

639 71%

Yes, One

124 14%

37 13%

48 12%

13 11%

99 16%

34 15%

46 13%

41 17%

23 16%

41 14%

34 12%

12 16%

33 12%

39 13%

22 14%

28 18%

119 13%

Yes, Two

100 11%

30 10%

45 12%

15 14%

67 11%

22 9%

43 12%

28 12%

17 12%

29 10%

38 13%

7 9%

26 10%

34 11%

15 10%

22 14%

96 11%

Yes, Three

38 4%

10 4%

14 4%

3 3%

27 4%

9 4%

19 5%

9 4%

9 6%

13 4%

8 3%

3 4%

17 6%

10 3%

7 4%

4 3%

38 4%

Yes, Four

9 1%

2 1%

6 1%

2 2%

7 1%

3 1%

3 1%

2 1%

2 1%

2 1%

5 2%

* 1%

1 *

5 2%

3 2%

-

8 1%

Yes, Five

2 *

-

1 *

-

2 *

1 *

-

1 1%

-

-

1 *

1 2%

-

1 *

-

1 *

2 *

Yes, Six or more

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 287

Q.26. Are there are any children under the age of 16 living here? Base : All Respondents not students living in university campus

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

24

241

25

24**

218

27**

95*

70*

146

18**

104*

70*

5**

4**

20**

75

23

223

21

90

67

127

14

77

66

6

4

22

No, none

629

66

68%j

16 67%

164

19 73%

62 65%

50

100

69%j

10 56%

90

2 43%

1 24%

9 45%

Yes, One

124

15 15%

3 13%

29 13%

2 6%

15 16%

9 12%

22 15%

4 21%

9 8%

10 14%

2 30%

1 27%

5 27%

6 5%

Yes, Two

100

12

18 8%

3 11%

3 3%

20

-

1 27%

4 21%

5 5%

3 11%

1 27%

-

1 3%

1 1%

12%i

Yes, Three

38 4%

3 3%

1 5%

7 3%

Yes, Four

9

1%u

2 2%

-

* *

Yes, Five

2 *

-

-

-

Yes, Six or more

-

-

-

-

11%inp

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

24

No (o)

97*

Canterbury District Personas

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Unwtd Total

91

811

97

86

165

113

98

340

902

115*

787

122*

79*

171

124*

89*

314

902

84

727

91

76

150

96

89

312

902

82%zqrst

39 49%

117

85

59

226

72%q

639 71%

118

13 10%

12 15%

25 15%

17 13%

14 15%

44 14%

119 13%

95

3 3%

21

22

15

10

29

96 11%

37

5%z

4 3%

5 6%

6 3%

6 5%

4 5%

13 4%

38 4%

103

90%zo

526 67% 15%zn

100

68%q

69%q

66%q

11%i

6 9%

13%i

1 3%

6 6%

4 5%

5 3%

3 19%

1 1%

3 5%

-

-

1 1%

1 1%

-

2 2%

2

3%c

-

1 23%

-

-

9 1%

2 2%

3

4%zu

1 1%

2 1%

1 1%

* *

8 1%

-

1

1%z

-

-

-

-

-

-

-

1 3%

-

2 *

-

-

-

-

1 1%

1 *

2 *

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

19

4

Yes (n)

88

36 86%zacefgj 51%

6

M (m)

806

11

76

L (l)

902

4 15%

81

K (k)

902

14%n

16

J (j)

Effective Base

72%j

141

I (i)

Weighted Total

75%zj

74

H (h)

Unweighted Total

70%joq

99

G (g)

High HMO density

28%zacefgi

12%zn

26%zprstu

13%p

12%p

12%p

9%p


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 288

Q.27. How many adults aged 16 or over are living here including yourself? Base : All Respondents not students living in university campus

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

One

182

39

56

35

89

1 1%

177 20%

4 14%

37

32%zs

144 18%

193 21%

Two

472

113

234

67

154

14 13%

460

8 29%

59 50%

414 53%

494 55%

Three

112

98 13%

103 11%

20%acjlos 52%bcho

54 13% 253

59%zb

128

10 5%

30

42

18

82

65

50

220 46%

42 22%

79

156

74

121

123 42%

104

8 6%

38

14

19

27%za

24%c

64%zc

16%c

61%zc

12%gnp

55 13%

56 12%

44

Four

97

48

48 10%

64

33%zdefg

5 4%

Five

24

13 3%

11 2%

18

3

2%e

-

Six or more

17

6 1%

11 2%

15

-

2 1%

11%defgklnr 11% 3%egn 2%glnp

23%zdfg

9%zdefg 8%zdefg

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

15%dg 7%g

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

16%c

65%zc

38%zcdef 56%c

22%j

25%j

51%h

28 12% 132

60%zh

21%j

61%zhi

14%o 61%zo

27%lo

51%o

34%zlo 58%zo

53%z

13%g

8 4%

31 11%

24 12%

37

17%zk

18 10%

53

15 12%

16 6%

21

103 12%

9 30%

13 11%

5 4%

4 2%

51

19 10%

16 7%

11 6%

32

9

7%n

4 2%

49

93 11%

4 12%

3 3%

93

12%zr

80 9%

3

3%eg

-

10 3%

5 2%

7 3%

2 1%

12

3 2%

1 *

8

22 2%

2 6%

5 4%

19 2%

18 2%

-

-

15

-

1 *

1 1%

-

2

-

15

14 2%

2 8%

-

17 2%

14 2%

17%zijk

5%zijk

14%n 8%n 3%n

2%l

19%n 46%zlmn 7%zn

14%zlmn


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 289

Q.27. How many adults aged 16 or over are living here including yourself? Base : All Respondents not students living in university campus

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

No (s)

Unwtd Total

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

One

182 20%

3 7%

20 13%

21 19%

138 23%

43 16%

7 10%

* 2%

2 9%

105 18%

76 23%

126 19%

36 36%

17 13%

117 16%

38 49%

25 30%

1 100%

43 16%

138 22%

193 21%

Two

472 52%

23 56%

66 43%

70 60%

313 53%

154 57%

50 71%

13 88%

12 68%

301 52%

171 52%

380 58%

42 42%

48 35%

394 53%

34 45%

44 53%

-

167 61%

305 48%

494 55%

Three

112 12%

6 13%

15 10%

17 14%

74 13%

41 15%

9 13%

-

2 9%

63 11%

49 15%

82 12%

15 15%

15 11%

100 14%

2 2%

9 11%

-

41 15%

71 11%

103 11%

Four

97 11%

8 18%

30 20%

5 5%

53 9%

21 8%

4 6%

1 5%

3 14%

72 13%

25 7%

56 8%

5 5%

33 25%

94 13%

1 2%

2 2%

-

18 7%

78 12%

80 9%

Five

24 3%

1 3%

9 6%

3 2%

11 2%

11 4%

-

1 5%

-

18 3%

5 2%

14 2%

1 1%

9 6%

22 3%

-

2 2%

-

3 1%

20 3%

18 2%

Six or more

17 2%

1 3%

13 9%

2 *

-

-

-

-

15 3%

2 1%

1 *

1 1%

14 10%

14 2%

1 2%

1 1%

-

-

17 3%

14 2%

-

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 290

Q.27. How many adults aged 16 or over are living here including yourself? Base : All Respondents not students living in university campus

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

One

182

160 19%

11 25%

29 23%

152 20%

54 22%

127 19%

76 19%

106 21%

78 19%

70 22%

101 19%

46 24%

32 19%

154 21%

28 16%

155 20%

27 21%

78 21%

29 26%

193 21%

Two

472 52%

442

21 48%

65 50%

408 53%

128 52%

345 53%

208 53%

264 52%

208 50%

179 56%

280 53%

108 55%

81 47%

378 52%

94 55%

398 52%

74 57%

195 52%

59 54%

494 55%

Three

112 12%

102 12%

5 11%

18 14%

94 12%

32 13%

80 12%

54 14%

58 11%

55 13%

33 10%

62 12%

22 11%

27 16%

90 12%

22 13%

100 13%

11 9%

44 12%

14 13%

103 11%

Four

97

11%jls

86 10%

6 12%

12 9%

85 11%

21 9%

75 11%

40 10%

57 11%

57

14%zj

24 8%

63

12%l

13 7%

20 12%

77 11%

20 12%

85 11%

11 9%

46

12%s

4 4%

80 9%

Five

24 3%

22 3%

1 3%

3 2%

20 3%

8 3%

16 2%

10 2%

14 3%

8 2%

11 4%

10 2%

6 3%

8

5%k

20 3%

3 2%

19 2%

5 4%

8 2%

4 4%

18 2%

Six or more

17 2%

17 2%

-

1 1%

15 2%

4 2%

13 2%

7 2%

10 2%

12 3%

2 1%

11 2%

1 1%

5 3%

12 2%

5 3%

14 2%

2 2%

6 2%

-

14 2%

20%a

53%z

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 291

Q.27. How many adults aged 16 or over are living here including yourself? Base : All Respondents not students living in university campus

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

C (j)

Key factors for option choice D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

One

182 20%

61 22%

82 21%

16 14%

133 21%

51 22%

60 17%

52 22%

39 26%

55 19%

44 16%

15 20%

57 21%

64 21%

26 17%

27 18%

193 21%

Two

472 52%

139 49%

197 51%

60 54%

323 52%

114 49%

191 55%

121 50%

71 49%

176 60%

131 46%

40 52%

154 58%

138 46%

85 56%

83 53%

494 55%

Three

112 12%

28 10%

53 14%

9 8%

76 12%

26 11%

42 12%

34 14%

22 15%

33 11%

41 15%

10 14%

28 11%

34 11%

19 13%

27 17%

103 11%

Four

97 11%

41 15%

36 9%

22 19%

64 10%

26 11%

39 11%

27 11%

10 7%

23 8%

46 16%

8 11%

15 6%

49 16%

16 11%

14 9%

80 9%

Five

24 3%

3 1%

11 3%

4 4%

16 3%

9 4%

9 2%

5 2%

5 3%

5 2%

9 3%

-

11 4%

10 3%

1 1%

1 1%

18 2%

Six or more

17 2%

10 4%

6 1%

1 1%

12 2%

6 3%

7 2%

3 1%

-

2 1%

12 4%

2 1%

7 2%

4 3%

4 2%

14 2%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base

3 3%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 292

Q.27. How many adults aged 16 or over are living here including yourself? Base : All Respondents not students living in university campus

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

6

M (m) 4

Yes (n)

24

No (o)

Unwtd Total

88

24

241

25

91

811

97

86

165

113

98

340

902

97*

24**

218

27**

95*

70*

146

18**

104*

70*

5**

4**

20**

115*

787

122*

79*

171

124*

89*

314

902

806

75

23

223

21

90

67

127

14

77

66

6

4

22

84

727

91

76

150

96

89

312

902

One

182

15

12

36

5 28%

23

21

29%ae

2 32%

1 27%

8 40%

23 20%

158 20%

28

23

37

11 9%

20

60

193 21%

Two

472

53

440

38 31%

30 38%

62

56

181

58%zpq

494 55%

Three

112 12%

103 13%

10 8%

13 16%

17 10%

24

7 8%

40 13%

103 11%

Four

97

19

26

11

10 6%

19

6 7%

24 7%

80 9%

Five

24

1 2%

1 1%

6

5%r

-

8 2%

18 2%

Six or more

17

-

2 1%

1 1%

-

1 *

14 2%

2%cou

76

L (l)

902

3%o

81

K (k)

902

11%goru

16

J (j)

Effective Base

52%ijnpq

141

I (i)

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Weighted Total

20%as

74

H (h)

Canterbury District Personas

Unweighted Total

5 5%

99

G (g)

High HMO density

1 5%

46

6 22%

54%i

17 71%

118

54%ij

10 36%

63

46

85

58%ij

9 50%

29 28%

27 38%

2 30%

2 46%

10 53%

32 28%

14 15%

1 5%

29 13%

10 37%

11 12%

7 10%

16 11%

4 22%

6 6%

10 15%

1 27%

1 27%

1 3%

9 8%

4 15%

17 8%

1 3%

7 7%

5 8%

6 4%

-

11

1 11%

-

1 4%

5

5%eg

-

8 4%

1 3%

-

-

1 1%

-

8

1 1%

1 4%

1 *

-

-

-

1 1%

-

12

19%zceg

21%a

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

15%a 66%zcij

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

18%a 65%zij

25%a

22%a

26

25%zcefg 7%zefg

12%zacefgj

16%g

56%zn

33

63 8%

29%zo

23%s

21%zrtu

1 2%

-

-

-

8

16 2%

8

-

-

-

-

10

7 1%

12

7%zo 9%zo

6%zrt

10%zqrstu

29%zs

15%r

22%s

103

60%zpq

50%p 20%zprt 16%ru

22%s

63%zpq

19%s


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 293

Q.28. And can I just check, are there are any people aged 60 or more living here including yourself? Base : All Respondents not students living in university campus

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

No, none

592

261

331

185

125

236

40

234

114 56%

147

330

126

563 65%

26 88%

51 44%

541

555 62%

One

142

15

31

94

33 11%

49

24%zhj

25 11%

35

34

3 10%

34

108 14%

158 18%

42

113

48

50

23

1 3%

29

181 20%

66%afgiknpr 61%

57 16%cdehjlmo 13%

s

Two

159

105

70%za

97%zfg

100%zefg

84 18%

2 1%

-

54 11%

92%zfg 6%cd

35%g 27%zcde

6 3% 44%zcdef

80%zijk

66%ik

97 53% 19%hj

85%zn 9%o

95%zln

22 8%

104

98%zln

4 3%

103

1 1%

139 16%

134

2 2%

158

39%zlmo

29%zs

69%zr

2 1%

-

2 1%

22 7%

39

6%m

-

25%zs

130 17%

Three

6 1%

3 1%

2 *

-

-

1 *

3

2%zc

2 1%

1 *

1 *

2 1%

2 1%

-

1 1%

5

2%zl

-

6 1%

-

2 2%

3 *

6 1%

Four or more

4 *

3 1%

1 *

3 1%

-

1 *

-

-

4 1%

-

-

-

-

1 1%

-

-

4 *

-

1 1%

3 *

2 *

18%bcdehlmo 24%zb

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

36%zcde

52%zcdef

19%h

21%h

27%zh

51%zlmo

18%z


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 294

Q.28. And can I just check, are there are any people aged 60 or more living here including yourself? Base : All Respondents not students living in university campus

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

No, none

592 66%

37 89%

129 84%

88 75%

339 57%

228 84%

61 86%

15 100%

16 92%

366 64%

226 69%

363 55%

88 89%

133 98%

505 68%

65 85%

22 26%

-

261 96%

331 53%

555 62%

One

142 16%

1 2%

12 8%

11 9%

119 20%

27 10%

6 8%

-

1 4%

93 16%

49 15%

133 20%

7 7%

2 1%

102 14%

8 11%

30 37%

1 100%

9 3%

133 21%

158 18%

Two

159 18%

4 9%

127 21%

17 6%

2 3%

13 8%

15 13%

5 6%

-

1 4%

109 19%

50 15%

154 23%

3 3%

* *

126 17%

31 37%

-

3 1%

156 25%

181 20%

Three

6 1%

-

-

-

6 1%

-

-

-

-

3 1%

2 1%

6 1%

-

-

6 1%

-

-

-

-

6 1%

6 1%

Four or more

4 *

-

-

3 2%

1 *

-

-

-

-

3 *

1 *

3 *

1 1%

-

3 *

1 1%

-

-

-

4 1%

2 *

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 295

Q.28. And can I just check, are there are any people aged 60 or more living here including yourself? Base : All Respondents not students living in university campus

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

No, none

592

544 66%

26 58%

93 72%

499 65%

137 56%

455

268 68%

325 64%

288

183 57%

359

68%l

107 55%

119

69%l

471 65%

121 71%

515 67%

78 59%

One

142

128 15%

10 23%

15 12%

127 16%

51

91 14%

60 15%

81 16%

59 14%

64

81 15%

38 19%

23 13%

123 17%

19 11%

121 16%

21 16%

Two

159

149 18%

8 19%

19 15%

140 18%

56

61 16%

97 19%

65 16%

69

82 16%

46

128 18%

31 18%

126 16%

33

66%ejls 16%f

69%ze

20%zf

69%j

20%zi

255

56 51%

555 62%

64 17%

27

24%z

158 18%

55 14%

23 21%

181 20%

68%s

23%zf

102 16%

23%zk

31 18%

Three

6

1%a

4 *

-

-

6 1%

3 1%

3 *

2 1%

4 1%

2 *

3 1%

3 1%

2 1%

1 *

5 1%

1 *

6 1%

-

2 1%

2 2%

6 1%

Four or more

4 *

4 *

-

1 1%

3 *

-

4 1%

3 1%

1 *

4 1%

-

1 *

3 1%

-

4 *

-

4 *

-

1 *

3

2 *

18%fpr

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

22%z

25%zp

2%zr


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 296

Q.28. And can I just check, are there are any people aged 60 or more living here including yourself? Base : All Respondents not students living in university campus

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

Key factors for option choice

C (j)

D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

No, none

592 66%

182 65%

254 66%

83 74%

404 65%

151 65%

241 69%

159 66%

87 60%

187 64%

208 73%

50 66%

170 64%

215 71%

98 65%

99 63%

555 62%

One

142 16%

50 18%

59 15%

11 10%

107 17%

43 18%

47 13%

38 16%

33 23%

39 13%

38 14%

10 13%

47 17%

41 13%

20 13%

27 17%

158 18%

Two

159 18%

49 18%

63 16%

17 15%

106 17%

36 15%

57 16%

42 17%

25 17%

63 21%

33 12%

15 20%

50 19%

40 13%

32 21%

30 19%

181 20%

Three

6 1%

-

6 1%

1 1%

3 *

3 1%

2 1%

1 *

-

2 1%

4 1%

-

1 *

4 1%

1 1%

-

6 1%

Four or more

4 *

-

4 1%

-

4 1%

-

1 *

3 1%

-

3 1%

-

1 1%

-

4 1%

-

-

2 *

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 297

Q.28. And can I just check, are there are any people aged 60 or more living here including yourself? Base : All Respondents not students living in university campus

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

24

241

25

24**

218

27**

95*

70*

146

18**

104*

70*

5**

4**

20**

75

23

223

21

90

67

127

14

77

66

6

4

22

No, none

592

62

16 64%

101 46%

20 75%

60

34 49%

120

82%zacef

12 71%

93

50

71%cf

3 59%

3 76%

17 85%

One

142

2 7%

53

3 9%

16 17%

17

14 9%

3 19%

10 9%

12 17%

2 41%

1 24%

2 8%

7 6%

135

13 11%

15

Two

159

62

4 15%

19

18

11 7%

1 5%

2 2%

8

-

1 7%

1 1%

158

8

24%agi

24

No (o)

97*

24%zagi

4

Yes (n)

88

7 8%

6

M (m)

806

89%zacefj

76

L (l)

902

Unwtd Total

91

811

97

86

165

113

98

340

902

115*

787

122*

79*

171

124*

89*

314

902

84

727

91

76

150

96

89

312

902

105

56

136

83

51 57%

161 51%

555 62%

15 9%

10 8%

18

70

158 18%

17

28

20

81

181 20%

107

93%zo

486 62% 17%zn

86%zqstu

71%u

19%rs

79%zstu

66%u

20%rs

22%zprs

25%gi

7 28%

12%i

-

20%zn

3 2%

Three

6 1%

1 1%

-

2 1%

-

-

1 1%

1 1%

1 5%

-

-

-

-

-

-

6 1%

1 1%

-

1 1%

1 1%

1 1%

2 1%

6 1%

Four or more

4 *

3

-

-

-

-

-

1 1%

-

-

-

-

-

-

-

4 *

-

-

1 1%

3

-

-

2 *

18%ginpr

24

81

K (k)

902

16%agnrs

16

J (j)

Effective Base

63%c

141

I (i)

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Weighted Total

64%c

74

H (h)

Canterbury District Personas

Unweighted Total

66%cfou

99

G (g)

High HMO density

3%zc

29%zgij

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

20%gi

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

26%gij

11%p

10%p

23%pqr

2%zu

22%pr

26%zpqr


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 298

Q.29. Are your day-to-day activities limited because of a health problem or disability which has lasted, or is expected to last, at least 12 months? Base : All Respondents

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

Yes

117

49 11%

69 14%

31

22

47

23

64

113 13%

4 13%

117

-

134 15%

No

785

380 89%

404 86%

108 82%

199 76%

755 87%

25 87%

-

785

100%zr

768 85%

-

-

-

-

-

-

-

-

-

Refused

13%chlos 87%fgiknr

-

8 4%

10 8%

12%c

184

115

225

-

-

-

96%zefg

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

92%fg

88%g

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

19%zcd

22%zcde

93 81%

169 78%

-

-

18 6% 277

94%zik

-

39

19%zhj

164 81% -

23 10% 198

90%ik

-

37

20%zhj

146 80% -

27 7% 360

93%zmn

-

18%lo

24%zlo

2 2% 105

98%zmn

-

100%zs


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 299

Q.29. Are your day-to-day activities limited because of a health problem or disability which has lasted, or is expected to last, at least 12 months? Base : All Respondents

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

Yes

117 13%

2 6%

11 7%

14 12%

90 15%

20 7%

7 9%

-

* 2%

61 11%

56 17%

86 13%

24 24%

8 6%

88 12%

9 11%

21 25%

-

20 7%

97 15%

134 15%

No

785 87%

39 94%

143 93%

102 88%

501 85%

252 93%

65 91%

15 100%

17 98%

513 89%

272 83%

573 87%

75 76%

128 94%

653 88%

68 89%

62 75%

1 100%

253 93%

532 85%

768 85%

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Refused

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 300

Q.29. Are your day-to-day activities limited because of a health problem or disability which has lasted, or is expected to last, at least 12 months? Base : All Respondents

Satisfaction with local area Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

See housing as a Planning for homes as Growth of economy as Support for building in priority priority priority area Support for building in district Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Development concerns Yes (n)

No (o)

Development plusses Change of opinion Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

Yes

117

102 12%

11

No

785

727

-

-

Refused

13%a 87%b

88%zb

15 12%

102 13%

35 14%

82 13%

42 11%

76 15%

47 11%

52 16%

67 13%

29 15%

20 11%

98 13%

19 11%

98 13%

19 15%

50 13%

19 17%

134 15%

34 76%

113 88%

672 87%

211 86%

573 87%

352 89%

433 85%

371 89%

267 84%

460 87%

166 85%

154 89%

632 87%

152 89%

673 87%

112 85%

327 87%

91 83%

768 85%

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

24%za

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 301

Q.29. Are your day-to-day activities limited because of a health problem or disability which has lasted, or is expected to last, at least 12 months? Base : All Respondents

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

Key factors for option choice

C (j)

D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

Yes

117 13%

44 16%

45 12%

13 12%

82 13%

35 15%

37 11%

34 14%

16 11%

34 11%

31 11%

14 18%

39 15%

41 13%

17 11%

18 12%

134 15%

No

785 87%

238 84%

340 88%

99 88%

541 87%

196 85%

311 89%

208 86%

129 89%

259 89%

253 89%

63 82%

229 85%

262 87%

133 89%

137 88%

768 85%

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Refused

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 302

Q.29. Are your day-to-day activities limited because of a health problem or disability which has lasted, or is expected to last, at least 12 months? Base : All Respondents

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

D (d)

E (e)

F (f)

902

88

24

241

25

902

97*

24**

218

27**

95*

70*

146

18**

Effective Base

806

75

23

223

21

90

67

127

14

Yes

117

No

785

93

-

-

Refused

87%cou

96%zcfj

2 6%

45

3 13%

11 12%

10

23 94%

174 80%

23 87%

84 88%

60 86%

-

-

-

-

-

20%zagi

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

14%a

141

I (i)

Weighted Total

13%anps

74

H (h)

Unweighted Total

4 4%

99

G (g)

High HMO density

15 10% 131

90%c

-

16

1 4% 17 96% -

J (j)

81

K (k)

76

L (l) 6

M (m) 4

Yes (n)

24

104*

70*

5**

4**

20**

77

66

6

4

22

11

16%a

1 16%

-

8 39%

59 84%

4 84%

4 100%

12 61%

-

-

-

-

7 6% 98

94%c

-

No (o)

Canterbury District Personas

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u)

Unwtd Total

91

811

97

86

165

113

98

340

902

115*

787

122*

79*

171

124*

89*

314

902

84

727

91

76

150

96

89

312

902

17

56

134 15%

72 81%

257 82%

768 85%

-

-

-

3 2% 113

98%zo

-

115

15%zn

672 85% -

7 6% 115

94%zqtu

-

12

16%ps

67 84% -

17 10%

7 6%

154

117

-

-

90%tu

94%zqtu

19%prs

18%zprs


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 303

Q.30. Which of these best describes your ethnic group? Base : All Respondents

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

833

395 92%

438 93%

166 86%

109 88%

239

109

210

251 85%

200

203

179

351

126

255

88 82%

833

-

113 96%

720 92%

839 93%

Irish

4 *

3 1%

1 *

1 *

1 1%

1 *

-

1 1%

2 1%

-

1 *

1 *

1 *

1 1%

1 *

1 1%

4 *

-

-

4 1%

Gypsy or Irish traveller

1 *

-

1 *

-

-

1 *

-

-

-

-

1 *

-

1 *

-

-

-

1 *

-

-

1 *

1 *

Any other White background (specify)

31

17 4%

13 3%

11

7

6%g

7 3%

3 3%

3 1%

21

7%zijk

1 *

6 3%

3 1%

1 1%

5 2%

8

31 4%

-

1 1%

30 4%

27 3%

2 *

1 *

1 *

-

1 1%

1 *

-

-

1 *

-

1 *

-

2 1%

-

-

-

-

2 7%

-

2 *

2 *

White and Black African

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

White and Asian

1 *

-

1 *

-

-

-

1

1%z

-

-

-

-

1 *

-

-

1 *

-

-

1 3%

1

1%s

-

1 *

Any other mixed/ multiple ethnic background (specify)

1 *

-

1 *

-

1 1%

-

-

-

-

-

1 *

-

-

-

-

1 1%

-

1 3%

-

1 *

1 *

Indian

1 *

1 *

-

-

1 1%

-

-

-

-

1 1%

-

-

1 *

-

-

-

-

1 5%

-

1 *

1 *

Pakistani

1 *

1 *

-

1 1%

-

-

-

-

1 *

-

-

-

-

-

-

1 1%

-

1 4%

-

1 *

1 *

Bangladeshi

2 *

-

2 *

-

-

2 1%

-

-

-

1 *

1 *

-

1 *

1 1%

-

-

-

2 5%

-

2 *

2 *

Chinese

5

1 *

3 1%

1 1%

-

2 1%

-

1 1%

2 1%

-

2 1%

-

1 *

1 1%

1 *

1 1%

-

5 16%

1 1%

3 *

4 *

Any other Asian background (specify)

8

1%p

3 1%

5 1%

2 1%

4

3%zeg

1 *

-

-

7

-

1 *

* *

3 1%

2

2%n

-

2

2%n

-

8 27%

-

8 1%

8 1%

African

1 *

1 *

-

1 1%

-

-

-

-

1 *

-

-

-

-

-

-

1 1%

-

1 4%

-

1 *

1 *

Caribbean

2 *

1 *

1 *

2 1%

-

-

-

-

2 1%

-

-

-

1 *

-

-

1 1%

-

2 8%

-

2 *

2 *

Any other Black or Black British background (specify)

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

White

English/ Welsh/ Scottish/ Northern Irish/ British

92%cho

Mixed/ multiple ethnic groups

White and Black Caribbean

Asian or Asian British

Black or Black British

3%gi

1%p

6%g

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

93%c

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

95%c

98%zcde

2%zi

98%zhj

92%h

97%zhj

91%o

17 4%

96%o

97%zlo

8%zmn

96%z

4 *


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 303

Q.30. Which of these best describes your ethnic group? Base : All Respondents

Gender Wtd Total (z)

Male (a)

Age

Female (b)

16-24 (c)

Area

25-34 (d)

35-54 (e)

55-64 (f)

Over 65 (g)

Canterbury City (h)

Whitstable (i)

Working status

Herne Bay (j)

Rural areas (k)

Employed (l)

Unemployed (m)

Retired (n)

Ethnicity

Student (uni/ college) (o)

White (p)

Disability

BME (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

450

452

139

94

291

137

241

234

228

224

216

402

118

294

79

871

28

134

768

902

Weighted Total

902

429

473

192

125*

256

115

215

294

203

221

184

386

132

263

107*

869

29**

117

785

902

Effective Base

806

407

401

128

84

273

131

235

216

210

200

202

354

104

286

74

778

26

123

686

902

Arab

1 *

-

1 *

-

-

-

1

1%z

-

-

-

1 *

-

1 *

-

-

-

-

1 3%

-

1 *

1 *

Any other ethnic group (specify)

4 *

3 1%

1 *

3 2%

-

1 *

-

-

2 1%

-

2 1%

-

2 1%

-

-

2 2%

-

4 15%

2 2%

2 *

4 *

Refused

4 *

-

4 1%

2 1%

-

1 *

1 1%

-

2 1%

-

2 1%

-

4 1%

-

-

-

-

-

-

4 1%

453 96%

178 93%

117 94%

248 97%

112 98%

214

274 93%

201

211 96%

182

369 96%

113 97%

1 1%

-

-

2 1%

1 *

2 1%

Other ethnic group

WHITE

869

96%cho

MIXED/ MULTIPLE ETHNIC GROUPS

4 *

ASIAN OR ASIAN BRITISH

416 97% 1 *

3 1%

-

2 2%

1 *

99%zcde

1 *

99%zhj

261

97 91%

869

100%z

-

-

1 *

1 1%

-

4 13%

99%zlo

3 *

755 96%

871 97%

1 1%

3 *

4 *

17

2%knp

7 2%

10 2%

5 3%

6

5%fg

5 2%

-

1 1%

4%k

2 1%

4 2%

* *

6 2%

4

3%n

1 *

5

-

17 57%

1 1%

15 2%

16 2%

BLACK OR BLACK BRITISH

4 *

2 1%

1 *

4

2%ze

-

-

-

-

4 1%

-

-

-

1 *

-

-

2

2%zn

-

4 13%

-

4 *

3 *

OTHER ETHNIC GROUP

5

3 1%

2 *

3 2%

-

1 *

1 1%

-

2 1%

-

3 1%

-

3 1%

-

-

2 2%

-

5 18%

2 2%

3 *

5 1%

1%p

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g - z/h/i/j/k - z/l/m/n/o - z/p/q - z/r/s * small base; ** very small base (under 30) ineligible for sig testing

10

99%zhj

128 97%

5%n


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 304

Q.30. Which of these best describes your ethnic group? Base : All Respondents

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

833 92%

32 76%

128 83%

107 92%

567 96%

242 89%

66 92%

15 100%

17 100%

528 92%

305 93%

623 95%

95 96%

107 79%

689 93%

61 80%

82 99%

1 100%

249 91%

583 93%

839 93%

4 *

1 2%

1 1%

-

2 *

-

1 2%

-

-

-

2 *

-

1 1%

4 1%

-

-

-

2 *

4 *

White

English/ Welsh/ Scottish/ Northern Irish/ British Irish Gypsy or Irish traveller

1 *

-

-

Any other White background (specify)

31 3%

5 11%

14 9%

Mixed/ multiple ethnic groups

-

1 *

4 4%

8 1%

1 * 12 5%

4 1%

-

-

-

-

1 *

1 *

4 5%

-

-

20 3%

11 3%

18 3%

2 2%

-

-

-

11 8%

23 3%

7 10%

2 1%

-

-

-

1 *

1 *

1 1%

-

10 4%

21 3%

27 3% 2 *

White and Black Caribbean

2 *

-

-

-

2 *

2 1%

-

-

-

2 *

-

1 *

-

1 1%

1 *

1 2%

-

-

-

2 *

White and Black African

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

White and Asian

1 *

-

-

-

1 *

-

-

-

-

1 *

-

1 *

-

-

1 *

-

-

-

-

1 *

1 *

Any other mixed/ multiple ethnic background (specify)

1 *

-

1 1%

-

-

-

-

-

-

1 *

-

-

-

1 1%

-

1 1%

-

-

-

1 *

1 *

Indian

1 *

-

-

1 1%

-

1 1%

-

-

-

-

1 *

1 *

-

-

1 *

-

-

-

1 1%

-

1 *

Pakistani

1 *

-

1 1%

-

-

-

-

-

-

1 *

-

-

-

1 1%

1 *

-

-

-

-

1 *

1 *

Bangladeshi

2 *

-

-

-

2 *

1 *

-

-

-

2 *

-

1 *

1 1%

-

2 *

-

-

-

2 1%

-

2 *

Chinese

5 1%

-

1 1%

1 1%

2 *

1 *

-

-

-

1 *

3 1%

3 1%

-

1 1%

5 1%

-

-

-

1 *

4 1%

4 *

Any other Asian background (specify)

8 1%

2 5%

4 3%

-

1 *

3 1%

-

-

-

6 1%

2 1%

-

1 1%

6 5%

2 *

5 7%

-

-

4 1%

4 1%

8 1%

Asian or Asian British

Black or Black British

African

1 *

-

1 1%

-

-

-

-

-

-

1 *

-

-

-

1 1%

1 *

-

-

-

-

1 *

1 *

Caribbean

2 *

1 3%

1 1%

-

-

1 *

-

-

-

1 *

1 *

-

-

2 2%

2 *

-

-

-

-

2 *

2 *

Any other Black or Black British background (specify)

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 304

Q.30. Which of these best describes your ethnic group? Base : All Respondents

Length of residence Wtd Total (z)

Up to one year (a)

1 year up to 5 years (b)

5 years up to 10 years (c)

More than 10 years (d)

Within district of Canterbury (e)

Place of work Elsewhere in Kent (f)

London (g)

Social grade Elsewhere (h)

Home ownership

ABC1 (i)

C2DE (j)

Owner occupier (k)

Type of home

Social renter (l)

Private renter (m)

House (n)

100

Flat (o)

Children in home

Bungalow (p)

Maisonette (q)

Yes (r)

Unwtd Total

No (s)

Unweighted Total

902

40

144

113

605

278

75

18

19

567

335

642

149

737

70

93

1

263

639

902

Weighted Total

902

42*

153

116*

591

271

71*

15*

17*

574

328

658

99*

135

741

76*

83*

1*

273

629

902

Effective Base

806

37

129

99

543

244

68

17

16

513

293

578

87

133

656

62

88

1

231

577

902

Other ethnic group

Arab

1 *

-

-

-

1 *

1 *

-

-

-

1 *

-

1 *

-

-

1 *

-

-

-

-

1 *

1 *

Any other ethnic group (specify)

4 *

1 3%

1 *

2 2%

-

2 1%

-

-

-

3 1%

1 *

2 *

-

2 1%

4 1%

1 1%

-

-

3 1%

1 *

4 *

Refused

4 *

-

-

-

4 1%

3 1%

1 1%

-

-

2 *

2 1%

4 1%

-

-

4 1%

-

-

-

1 *

3 *

3 *

WHITE

869 96%

37 89%

143 93%

111 96%

578 98%

255 94%

71 99%

15 100%

17 100%

552 96%

317 96%

644 98%

97 98%

119 88%

715 97%

68 90%

83 100%

1 100%

261 96%

608 97%

871 97%

MIXED/ MULTIPLE ETHNIC GROUPS

4 *

-

1 1%

-

3 *

2 1%

-

-

-

4 1%

ASIAN OR ASIAN BRITISH

17 2%

2 5%

7 4%

2 2%

5 1%

6 2%

-

-

-

10 2%

BLACK OR BLACK BRITISH

4 *

1 3%

2 2%

-

-

1 *

-

-

-

OTHER ETHNIC GROUP

5 1%

1 3%

1 *

2 2%

1 *

3 1%

-

-

-

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B/C/D - z/E/F/G/H - z/I/J - z/K/L/M - z/N/O/P/Q - z/R/S * small base

-

2 *

-

2 1%

2 *

2 3%

-

-

-

4 1%

4 *

7 2%

6 1%

2 2%

9 7%

11 2%

5 7%

-

-

8 3%

9 1%

16 2%

2 *

1 *

-

-

4 3%

4 *

-

-

-

-

4 1%

3 *

4 1%

1 *

3 *

-

2 1%

5 1%

1 1%

-

-

3 1%

2 *

5 1%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 305

Q.30. Which of these best describes your ethnic group? Base : All Respondents

Satisfaction with See housing as a Planning for homes as Growth of economy as Support for building in local area priority priority priority area Support for building in district Development concerns Development plusses Change of opinion Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Yes (n)

No (o)

Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

833 92%

767 93%

38 87%

120 94%

712 92%

232 94%

601 92%

366 93%

466 92%

386 92%

294 92%

489 93%

178 91%

161 93%

676 93%

157 91%

712 92%

121 93%

350 93%

99 89%

839 93%

4 *

4 *

-

-

4 1%

2 1%

2 *

2 *

2 1%

3 1%

1 1%

-

3 *

1 1%

4 1%

-

2 *

1 1%

4 *

White

English/ Welsh/ Scottish/ Northern Irish/ British Irish Gypsy or Irish traveller

1 *

-

-

-

Any other White background (specify)

31

26 3%

4

5 4%

3%e

Mixed/ multiple ethnic groups

10%za

4 1% 1 * 25 3%

4 1%

1 *

1 *

-

1 *

-

-

-

-

1 1%

1 *

27 4%

12 3%

19 4%

12 3%

12 4%

16 3%

10 5%

5 3%

-

21 3%

9 6%

27 3%

-

-

-

1 *

4 3%

9 2%

8

27 3% 2 *

7%zr

White and Black Caribbean

2 *

2 *

-

-

2 *

1 *

1 *

2 1%

-

2 *

-

1 *

-

1 1%

2 *

-

2 *

-

1 *

-

White and Black African

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

White and Asian

1 *

1 *

-

-

1 *

-

1 *

1 *

-

1 *

-

1 *

-

-

1 *

-

1 *

-

1 *

-

1 *

Any other mixed/ multiple ethnic background (specify)

1 *

1 *

-

-

1 *

-

1 *

1 *

-

1 *

-

-

-

-

1 *

-

1 *

-

-

-

1 *

Indian

1 *

1 *

-

-

1 *

1 1%

-

-

1 *

1 *

-

1 *

-

-

1 *

-

1 *

-

1 *

-

1 *

Pakistani

1 *

1 *

-

-

1 *

1 *

-

1 *

-

-

1 *

-

-

1 1%

1 *

-

1 *

-

-

-

1 *

Bangladeshi

2 *a

1 *

1

2%za

-

2 *

-

2 *

1 *

1 *

-

2 1%

-

1 *

1 *

2 *

-

1 *

1 1%

-

-

2 *

Chinese

5 1%

5 1%

-

1 1%

4 *

1 *

4 1%

4 1%

1 *

1 *

1 *

1 *

1 1%

2 1%

5 1%

-

5 1%

-

1 *

1 1%

4 *

Any other Asian background (specify)

8 1%

8 1%

-

1 1%

7 1%

3 1%

5 1%

2 1%

5 1%

6

1%j

-

6 1%

1 1%

1 *

6 1%

2 1%

6 1%

1 1%

5 1%

-

8 1%

African

1 *

1 *

-

-

1 *

-

1 *

1 *

-

1 *

-

1 *

-

-

-

1

1%n

1 *

-

-

-

1 *

Caribbean

2 *

2 *

-

-

2 *

1 *

1 *

-

2 *

2 1%

-

2 *

-

-

2 *

-

2 *

-

2 1%

-

2 *

Any other Black or Black British background (specify)

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Asian or Asian British

Black or Black British

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 305

Q.30. Which of these best describes your ethnic group? Base : All Respondents

Satisfaction with See housing as a Planning for homes as Growth of economy as Support for building in local area priority priority priority area Support for building in district Development concerns Development plusses Change of opinion Wtd Total (z)

Satisfied (a)

Dissatisfied (b)

Yes (c)

No (d)

Yes (e)

No (f)

Yes (g)

No (h)

Support (i)

Oppose (j)

Support (k)

Oppose (l)

Neither/ nor (m)

Yes (n)

No (o)

Yes (p)

Switch to oppose (r)

No (q)

Switch to support (s)

Unwtd Total

Unweighted Total

902

833

44

130

772

265

637

394

508

421

313

524

202

169

729

173

768

134

373

116

902

Weighted Total

902

829

44*

128

774

247

655

394

508

418

319

526

195

174

730

172

771

131

377

111

902

Effective Base

806

749

37

117

689

241

567

352

454

378

279

466

182

151

650

156

683

123

330

104

902

Arab

1 *

1 *

-

-

1 *

1 *

-

-

1 *

-

1 *

-

1 *

-

1 *

-

1 *

-

-

1 1%

1 *

Any other ethnic group (specify)

4 *p

4 *

1 2%

1 1%

4 *

-

4 1%

-

4 1%

2 *

2 1%

3 1%

-

1 1%

4 1%

-

2 *

2

2%zp

3 1%

-

4 *

Refused

4 *

4 *

-

-

4 1%

1 *

3 1%

-

4 1%

-

4

2 *

2 1%

-

4 1%

-

3 *

1 1%

2 1%

1 1%

3 *

WHITE

401 96%

168 98%

743 96%

125 96%

361 96%

108 97%

-

4 *

-

2 *

-

2 2%

7 2%

1 1%

Other ethnic group

1%zi

869 96%

797 96%

43 97%

126 98%

743 96%

236 96%

633 97%

381 97%

488 96%

308 97%

507 96%

189 97%

166 96%

700 96%

MIXED/ MULTIPLE ETHNIC GROUPS

4 *

4 *

-

-

4 *

1 *

3 *

4

1%h

-

4 1%

-

2 *

-

1 1%

4 1%

ASIAN OR ASIAN BRITISH

17 2%

16 2%

1 2%

2 1%

8 2%

9 2%

8 2%

4 1%

8 2%

3 2%

5 3%

15 2%

2 1%

14 2%

BLACK OR BLACK BRITISH

4 *

4 *

-

-

4 *

1 *

2 *

1 *

2 *

4 1%

-

4 1%

-

-

2 *

1 1%

4 *

-

2 1%

-

3 *

OTHER ETHNIC GROUP

5

5 1%

1 2%

1 1%

5 1%

1 *

4 1%

-

5 1%

2 *

3 1%

3 1%

1 *

1 1%

5 1%

-

3 *

2

3 1%

1 1%

5 1%

1%p

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

15 2%

7 3%

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d - z/e/f - z/g/h - z/i/j - z/k/l/m - z/n/o - z/p/q - z/r/s * small base

10 1%

2%p

871 97% 4 * 16 2%


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 306

Q.30. Which of these best describes your ethnic group? Base : All Respondents

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

Key factors for option choice

C (j)

D (k)

Greenfield (l)

Job growth (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

833 92%

258 91%

361 94%

102 91%

578 93%

217 94%

328 94%

217 90%

135 93%

274 94%

264 93%

66 87%

248 93%

277 92%

139 92%

145 93%

839 93%

4 *

-

-

2 *

-

1 *

1 *

-

1 *

2 1%

1 2%

-

White

English/ Welsh/ Scottish/ Northern Irish/ British Irish

3 1%

Gypsy or Irish traveller

1 *

-

1 *

Any other White background (specify)

31 3%

12 4%

11 3%

Mixed/ multiple ethnic groups

7 6%

1 * 18 3%

-

1 *

6 3%

9 2%

10 4%

-

1 *

-

-

7 5%

8 3%

8 3%

3 4%

3 1%

1 *

-

11 4%

10 3%

-

1 1%

-

-

3 2%

4 3%

4 * 1 * 27 3%

White and Black Caribbean

2 *

1 *

-

-

2 *

-

1 *

1 *

-

1 *

-

-

2 1%

-

-

-

White and Black African

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

White and Asian

1 *

-

1 *

-

1 *

-

1 *

-

-

-

-

1 1%

-

-

-

1 1%

1 *

Any other mixed/ multiple ethnic background (specify)

1 *

-

1 *

-

1 *

-

-

-

-

-

1 *

-

-

1 *

-

-

1 *

Asian or Asian British

2 *

Indian

1 *

-

-

-

1 *

-

1 *

-

-

1 *

-

-

-

-

1 1%

-

1 *

Pakistani

1 *

1 *

-

-

1 *

1 1%

-

-

-

-

1 *

-

-

1 *

-

-

1 *

Bangladeshi

2 *

-

-

-

1 *

-

-

2 1%

1 1%

1 *

-

-

-

1 *

1 1%

-

2 *

Chinese

5 1%

3 1%

1 *

-

3 1%

-

2 1%

2 1%

1 1%

1 *

1 *

-

2 1%

2 1%

-

-

4 *

Any other Asian background (specify)

8 1%

2 1%

2 1%

3 2%

5 1%

3 1%

2 1%

2 1%

1 *

1 *

3 1%

3 3%

-

3 1%

4 3%

1 1%

8 1%

Black or Black British

African

1 *

-

-

-

-

-

1 *

-

-

-

1 *

-

-

1 *

-

-

1 *

Caribbean

2 *

1 *

-

-

1 *

1 1%

-

1 *

-

1 *

1 *

-

-

1 *

-

1 1%

2 *

Any other Black or Black British background (specify)

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 306

Q.30. Which of these best describes your ethnic group? Base : All Respondents

Enough employment opportunities

Enough homes Wtd Total (z)

Agree (a)

Disagree (b)

Agree (c)

Disagree (d)

Future development More homes (e)

The same (f)

Option selection

Less homes (g)

A (h)

B (i)

Key factors for option choice

C (j)

D (k)

Greenfield Job growth (l) (m)

Population growth (n)

Housing (o)

Unwtd Total

Unweighted Total

902

275

396

105

629

244

335

233

145

289

287

75

263

298

154

160

902

Weighted Total

902

282

385

112*

623

232

348

242

145

293

284

77*

268

303

150

156

902

Effective Base

806

243

357

93

559

223

300

202

130

257

258

67

233

264

136

149

902

Arab

1 *

1 *

-

-

1 *

-

-

1 *

1 1%

-

-

-

1 *

-

-

-

1 *

Any other ethnic group (specify)

4 *

2 1%

1 *

-

4 1%

1 1%

-

3 1%

-

1 *

2 1%

-

2 1%

-

1 1%

1 1%

4 *

Refused

4 *

1 *

3 1%

1 1%

3 *

2 1%

-

2 1%

-

1 *

-

2 3%

-

2 1%

1 1%

1 1%

3 *

WHITE

150 96%

Other ethnic group

869 96%

270 96%

376 98%

109 97%

MIXED/ MULTIPLE ETHNIC GROUPS

4 *

1 *

2 *

-

ASIAN OR ASIAN BRITISH

17 2%

6 2%

4 1%

3 2%

599 96%

228 94%

142 97%

284 97%

273 96%

71 92%

261 97%

290 96%

142 95%

-

2 1%

1 *

-

1 *

1 *

1 1%

2 1%

1 *

-

1 1%

4 *

11 2%

4 2%

6 2%

6 3%

3 2%

5 2%

6 2%

3 3%

2 1%

7 2%

6 4%

1 1%

16 2%

4 1%

223 96%

339 97%

871 97%

BLACK OR BLACK BRITISH

4 *

1 *

-

-

1 *

1 1%

1 *

1 *

-

1 *

2 1%

-

-

2 1%

-

1 1%

3 *

OTHER ETHNIC GROUP

5 1%

3 1%

1 *

-

5 1%

1 1%

-

4 2%

1 1%

1 *

2 1%

-

3 1%

-

1 1%

1 1%

5 1%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/A/B - z/C/D - z/E/F/G - z/H/I/J/K - z/L/M/N/O * small base


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 307

Q.30. Which of these best describes your ethnic group? Base : All Respondents

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

G (g)

H (h)

I (i)

902

88

99

74

141

902

97*

24**

218

27**

95*

70*

146

18**

Effective Base

806

75

23

223

21

90

67

127

14

833

93

21 88%

206

26 97%

91

70

124 85%

Irish

4 *

-

1 5%

-

-

1 1%

-

Gypsy or Irish traveller

1 *

-

-

1 *

-

-

-

Any other White background (specify)

31 3%

1 1%

2 7%

4 2%

1 3%

2 2%

92%gipr

Mixed/ multiple ethnic groups

96%gi

94%gi

25

F (f)

Weighted Total

English/ Welsh/ Scottish/ Northern Irish/ British

241

E (e)

Unweighted Total

White

24

D (d)

High HMO density

96%gi

K (k)

L (l)

M (m)

Yes (n)

No (o)

91

People approaching Older singles retirement or pensioners and on limited pensioners, incomes, owner living in occupiers of modest rented mid-range accommodation accommodation In urban in urban areas areas (t) (u)

Unwtd Total

81

76

6

4

811

97

86

165

113

98

340

902

70*

5**

4**

20**

115*

787

122*

79*

171

124*

89*

314

902

77

66

6

4

22

84

727

91

76

150

96

89

312

902

18 100%

86 82%

68

4 73%

4 100%

20 100%

101 88%

732

93%z

104 85%

76

145 85%

89

297

839 93%

2 1%

-

-

-

-

-

-

-

4 1%

-

-

3

2%z

-

-

1 *

-

-

-

-

-

-

-

-

1 *

-

-

-

-

-

1 *

-

13

9%zacfj

-

7

7%cfj

-

-

-

-

5 4%

26 3%

7

6%qtu

-

15

2 2%

-

6 2%

97%gi

24

Prospering older Students, Low income, families or Middle aged young singles younger professionals and older and couples families , owner people, some living in living in occupiers in with older rented modest rented larger families, accommodation accommodation accommodation owner in town in urban in urban occupiers in centres areas areas rural areas (p) (q) (r) (s)

104*

100%zcgi

16

J (j)

Canterbury District Personas

96%pr

9%zqstu

119

96%pr

100%zpru

95%zpr

4 * 1 * 27 3%

White and Black Caribbean

2 *

-

-

-

-

-

-

-

-

1 1%

1 1%

-

-

-

-

2 *

1 1%

1 1%

-

-

-

-

White and Black African

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

White and Asian

1 *

-

-

1 *

-

-

-

-

-

-

-

-

-

-

-

1 *

-

-

-

-

-

1 *

1 *

Any other mixed/ multiple ethnic background (specify)

1 *

-

-

-

-

-

-

1 1%

-

-

-

-

-

-

-

1 *

-

-

1 1%

-

-

-

1 *

Indian

1 *

-

-

-

-

-

-

-

-

-

-

1 27%

-

-

-

1 *

-

1

2%zu

-

-

-

-

1 *

Pakistani

1 *

-

-

-

-

-

-

-

-

1 1%

-

-

-

-

1

1%o

-

1 1%

-

-

-

-

-

1 *

Bangladeshi

2 *

-

-

1 *

-

1 1%

-

-

-

-

-

-

-

-

-

2 *

-

-

-

-

-

2 1%

2 *

Chinese

5 1%

-

-

2 1%

-

-

-

1 1%

-

1 1%

-

-

-

-

1 1%

3 *

1 1%

-

1 1%

-

-

2 1%

4 *

Any other Asian background (specify)

8

1%ou

1 1%

-

* *

-

-

-

3 2%

-

4

4%zc

-

-

-

-

5

3 *

4

3%zu

-

3 2%

1 1%

-

* *

8 1%

1 *

-

-

-

-

-

-

-

-

1 1%

-

-

-

-

1

-

1 1%

-

-

-

-

-

1 *

Asian or Asian British

Black or Black British

African

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

4%zo

1%o

2 *


INTERNAL USE ONLY

Canterbury Future Development (FINAL - General Public)

Table 307

Q.30. Which of these best describes your ethnic group? Base : All Respondents

Mosaic

Wtd Total (z)

A (a)

B (b)

C (c)

24

D (d)

241

E (e)

25

F (f)

G (g)

High HMO density

H (h)

I (i)

Unweighted Total

902

88

99

74

141

Weighted Total

902

97*

24**

218

27**

95*

70*

146

18**

Effective Base

806

75

23

223

21

90

67

127

16 14

J (j)

K (k)

L (l)

M (m)

Yes (n)

81

76

6

4

104*

70*

5**

4**

20**

77

66

6

4

24 22

No (o)

Canterbury District Personas

People Prospering approaching older Older singles retirement Students, Low income, families or Middle aged or pensioners and young singles younger professionals and older on limited pensioners, and couples families , owner people, some incomes, owner living in living in occupiers in with older living in occupiers of rented modest rented larger families, modest rented mid-range accommodation accommodation accommodation owner accommodation accommodation in town in urban in urban occupiers in In urban in urban centres areas areas rural areas areas areas (p) (q) (r) (s) (t) (u) 86

Unwtd Total

91

811

97

165

113

98

340

902

115*

787

122*

79*

171

124*

89*

314

902

84

727

91

76

150

96

89

312

902

Caribbean

2 *o

-

-

-

-

-

-

1 1%

-

1 1%

-

-

-

-

1 1%

1 *

1 1%

-

1 1%

-

-

-

2 *

Any other Black or Black British background (specify)

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Arab

1 *

-

-

-

-

-

-

-

-

-

1

1%z

-

-

-

-

1 *

-

1

1%z

-

-

-

-

1 *

Any other ethnic group (specify)

4 *

-

-

2 1%

-

-

-

1 1%

-

1 1%

-

-

-

-

-

4 1%

1 1%

-

1 1%

-

-

2 1%

4 *

Refused

4 *

2

-

2 1%

-

-

-

-

-

-

-

-

-

-

-

4 1%

-

-

-

2 2%

-

2 1%

3 *

95 97%

24 100%

99%i

100%i

70

139 95%

18 100%

93 89%

68 97%

4 73%

4 100%

20 100%

106 92%

763

111 91%

76 96%

163 96%

121 98%

100%p

89

305

-

-

1 *

-

-

-

1 1%

-

1 1%

1 1%

-

-

-

-

4 *

1 1%

1 1%

1 1%

-

-

1 *

-

3 2%

-

1 1%

-

4 3%

-

6

-

1 27%

-

-

7

10 1%

6

1 2%

4 2%

1 1%

-

4 1%

Other ethnic group

WHITE

869

96%inp

MIXED/ MULTIPLE ETHNIC GROUPS

4 *

ASIAN OR ASIAN BRITISH

17

2%z

210

96%i

27 100%

94

97%zn

97%p

871 97% 4 *

2%o

1 1%

BLACK OR BLACK BRITISH

4 *o

-

-

-

-

-

-

1 1%

-

2

2%zc

-

-

-

-

2

2%zo

1 *

2

2%zu

-

1 1%

-

-

-

3 *

OTHER ETHNIC GROUP

5 1%

-

-

2 1%

-

-

-

1 1%

-

1 1%

1 1%

-

-

-

-

5 1%

1 1%

1 1%

1 1%

-

-

2 1%

5 1%

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t/u * small base; ** very small base (under 30) ineligible for sig testing

6%zc

6%zo

5%ztu

16 2%


Canterbury Future Development (FINAL - General Public)

General Public Weighting: Gender Unweighted Total

Weighted Total

Effective Base

Total

902

902

806

Male

450 49.89%

429 47.56%

407

Female

452 50.11%

473 52.44%

401

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 %

INTERNAL USE ONLY

Table 308


Canterbury Future Development (FINAL - General Public)

General Public Weighting: Age Unweighted Total

Weighted Total

Effective Base

Total

902

902

806

16-24

139 15.41%

192 21.24%

128

25-34

94 10.42%

125 13.85%

84

35-54

291 32.26%

256 28.36%

273

55+

378 41.91%

330 36.55%

366

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 %

INTERNAL USE ONLY

Table 309


Canterbury Future Development (FINAL - General Public)

General Public Weighting: Working Status Unweighted Total Total

Weighted Total

Effective Base

902

902

806

Working full time

313 34.70%

288 31.92%

277

Not Working full time

589 65.30%

614 68.08%

531

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 %

INTERNAL USE ONLY

Table 310


Canterbury Future Development (FINAL - General Public)

General Public Weighting: Tenure Unweighted Total Toyal

Weighted Total

Effective Base

902

902

806

Owner occupier

642 71.18%

658 73.00%

578

Social rented

100 11.09%

99 11.00%

87

Private rented sector

149 16.52%

135 15.00%

133

11 1.22%

9 1.00%

10

Other

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 %

INTERNAL USE ONLY

Table 311


Canterbury Future Development (FINAL - General Public)

General Public Weighting: Districts Unweighted Total Total

Weighted Total

Effective Base

902

902

806

Canterbury City

234 25.94%

294 32.62%

216

Herne Bay

224 24.83%

221 24.51%

200

Rural areas

216 23.95%

184 20.35%

202

Whitstable

228 25.28%

203 22.52%

210

Fieldwork dates : 12th December 2011 - 15th February 2012 Respondent Type : Canterbury District residents Source : Ipsos MORI (J11-040341-01)

*=Less than 0.5 %

INTERNAL USE ONLY

Table 312


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